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Facebook Hired An In-House Pollster To Track Zuckerberg's Approval Ratings

When Travic McGinn showed up for an interview at Facebook last year, he was hoping to make slightly more money working in market research than he did at Google, his then-current employer. Instead, the company surprised him with an unusual request. Would he instead be interested in a job as Mark Zuckerberg and Sheryl Sandberg's personal pollster? He accepted, and before long, he was measuring public opinion on everything from Zuckerberg's speeches, to Facebook's association with Sandberg's "Lean In" movement.
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