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United Airlines Pays $70MN for Naming Rights to Los Angeles Memorial Coliseum

Travel / Air Travel : BoardingArea

More an LA-local story, but it piqued my interest nonetheless. United Airlines has purchased naming rights from USC for the Los Angeles Memorial Coliseum. The Memorial Coliseum is 94-year old LA landmark and home to USC football gam...

Report: USC to sell naming rights for Coliseum to United Airlines

Real Estate / Local Market : OCRegister Real Estate

The Los Angeles Memorial Coliseum is poised for a name change. USC has reached a 15-year agreement worth more than $70 million with United Airlines for the naming rights, according to a report published Thursday by the Sports Busine...

USC sells Coliseum name to United Airlines

United States / Los Angeles : LA Observed

Gag on this, Angelenos: United Airlines Memorial Coliseum.

Report: USC has a deal in place to sell Coliseum naming rights to United Airlines

Issues & Causes / Environmentalism : Greenspace

For the first time in 94 years, the Los Angeles Memorial Coliseum will be known as something else. USC has a deal in place to sell the naming rights to the stadium to United Airlines for $70 million over 15 years, the most lucrative...

USC wants to sell the Coliseum’s naming rights to United Airlines

Business & Finance / Real Estate : Curbed LA

Oh no! What happens if they oversell the game? The Los Angeles Times is reporting that USC plans to sell naming rights to the famed Los Angeles Memorial Coliseum stadium to United Airlines in what Sports Business Daily is calling th...


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