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Carlos Cordeiro’s tenure will be judged by how he handles Soccer United Marketing (SUM)

After Carlos Cordeiro’s election win this past weekend as US Soccer Federation (USSF) President, the general sense is that Cordeiro’s management style will be different than his predecessor Sunil Gulati and that he will attempt to find a more consensus-based approach to issues. But in terms of general policies and positions, he doesn’t differ from Gulati very much except in one notable place — the role of Soccer United Marketing (SUM) as the media partner of US Soccer.
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