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Snapchat may be winning back digital influencers with help from recent screw ups by YouTube and Instagram (SNAP)

A crop of influencers who had abandoned Snapchat are giving it a second look. They are being enticed by a range of new features on the platform, including an analytics dashboard announced Wednesday. The consensus is that Snapchat is well positioned to win back digital creators, given YouTube and Instagram's recent struggles on this front. With over 900,000 followers, Shaun McBride, or "Shonduras," was perhaps one of Snapchat's very first homegrown social stars.
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