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What you need to know in advertising today

With over 900,000 followers, Shaun McBride, or " Shonduras," was perhaps one of Snapchat's very first homegrown social stars. But frustrated with the platform's lack of support for creators he "gave up" on it in early 2017, until the platform came knocking. Now, McBride is among a crop of influencers boomeranging back to Snapchat. These digital creators are giving Snapchat a second look for two reasons.
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