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On the psychology (and business) of color

Leatrice Eiseman, Pantone Color Institute’s executive director, teaches an annual class on trend forecasting and the psychology of color. She joined Pantone after publishing her 1983 book “Alive With Color,” and she created the color clock concept. Eiseman believes that our reaction to colors “goes beyond the psychological into the physiological” and that colors carry inherent messages that all humans innately understand — the whispers of that “ancient wisdom.
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