McDonald’s seems to be losing its identity while competitors such as Burger King increase market share.
The first-ever Burger King location inside a Paris rail station opened its doors yesterday at the Paris St Lazare Railway Station, causing commuters to "line up" for the opening. The location is just the third Burger King in France; the...
McDonald's, Yum! Brands, Burger King, and Wendy's will continue to share the U.S. fast-food industry.
Burger King is officially slinging its iconic sandwiches to hungry customers in Paris. For the first time since closing up shop in 1997, the fast food chain is ready and willing to serve Whoppers and other foodstuffs to folks living in the French city. Show More Summary
McDonald's, Burger King, and their ilk could learn a lot from foodie culture, writes RKS Design CEO Ravi Sawhney. Over the past decade the term foodie has become a badge of honor among many consumers, altering how Americans eat. Foodie...Show More Summary
Burger King may be small in comparison to industry giant McDonald's, but the company has potential.
Learn how Wendy's, up 50% since January, plans to win the war for the burger market against McDonald's and Burger King
For Los Angeles's grand concourse, Wilshire Boulevard has some noticeable pockmarks. Take for instance, the drive-through Burger King at Orange Drive, which sits next to the Art Deco-ish Oasis Theatre, originally built in the '30s by United Artists. Well,...
Courtesy of the artist Burger King/Mesquite Nevada by Adrain Chesser. Adrain Chesser is not just a photographer, he's an envisioner. What he makes, he wants to make happen. And the people he photographs want something to happen; they're...Show More Summary
It's good to be the king, especially if you're England's Henry the Eighth in full-on turkey leg nomming mode. Now Burger King Japan is channeling good king Hank's festive side with the “King's Turkey Party Set”, a deluxe Christmas dinner for two featuring a pair of royally massive smoked turkey drumsticks!
My latest Townhall column is called, As Someone Who Worked At Wal-Mart And Burger King, Don’t Raise The Minimum Wage…. Here’s an excerpt from the column. Fifteen dollars an hour to say, “Would you like fries with that?” or “Welcome to...Show More Summary
Paul Ryan's budget ideas may be a path to prosperity for some... but mostly those who are already plenty prosperous. While Walmart (and McDonald's and Burger King and...) is responsible for its decision to pay low wages, Dean Baker points out that policy is also to blame. Show More Summary
Burger King decided to test the loyalty of their customers by handing out free Big Macs. Yes, you read this correctly — Big Macs. Although the burgers are synonymous with McDonald’s, the folks at Burger King in Norway decided to give away their competitor’s iconic sandwich to several of its customers. Show More Summary
Just over a year ago, fast food workers at restaurants like McDonald’s, Burger King, Wendy’s, KFC and more walked off the job in 60 cities in an effort to raise the minimum wage to $15 per hour. Today that effort continues with workers expected to strike in more than 100 cities. Along with members of their communities and labor organizers, … [More]
Everyone who's ever tried to watch a video on the Internet knows that pre-roll ads are generally annoying. The Burger King marketing team also knows this. But marketers always want to have their cake and eat it, too. So New Zealand agency Colenso BBDO created dozens of variations on a pre-roll ad featuring a couple of bros making fun of pre-roll ads. Show More Summary
In mid-November a photo of a sign at Burger King that stated, "Now hiring must be Mexican" went viral -- and not in a good way. Burger King quickly replied by issuing a statement explaining that it was an old photo that was taken by a disgruntled employee; they also......
If viewers elect to skip 80% to 85% of YouTube TrueView ads, what’s an advertiser to do to attract more attention from the young adults watching online videos? Innovative New Zealand-based creative shops ColensoBBDO and Flying Fish provided a simple answer to that question to their client Burger King. Show More Summary
Working with Colenso BBDO and Flying Fish, Burger King New Zealand created 64 pre-roll YouTube ads acknowledging that fact people hate pre-roll ads. But they did it with a twist. Each of the 64 videos addresses the very content a person was trying to watch. Show More Summary
Burger King is taking the fight to fast food rival McDonald’s in the battle for global burger supremacy, on the map and on the menu. Food-wise, Burger King has slowly but surely been emulating the McDonald’s menu for some time. The latest example is the return of the Big King, a clone in both name... Show More Summary