Virgin Atlantic debuts Clubhouse at Newark's Liberty
Virgin Atlantic's Flying in the Face of Ordinary spot has a nice take on the 'kids with extraordinary super powers idea', shot as a faux movie trailer
New year, new airline ad campaigns. Ya ready? Virgin Atlantic apparently is, as they spent the last sliver of 2012 releasing their newest commercial, titled "Flying in the face of ordinary." It's a cinematic two minutes, that's for sure. Show More Summary
Since late November American Express Membership Rewards has been running a 35% transfer bonus to Virgin Atlantic Flying Club, and it’s worth noting that this bonus expires tomorrow, December 29, 2012. As I explained in the last post, I see almost no instances where this transfer is worthwhile for an airline award redemption, given that [...]
Last week, Delta bought 49 percent of Richard Branson's Virgin Atlantic, launching a joint venture between the two airlines as well as a spat between Branson and British Airways CEO Willie Walsh. Walsh angered the Virgin boss by suggesting the deal would lead to consolidation and the disappearance of the Virgin brand. Show More Summary
Customers of Delta Air Lines and Virgin Atlantic will be able to exchange frequent flier miles and share lounges.
IT MAY be coming late to the consolidation party, but Virgin Atlantic is confident that its new partnership with Delta Air Lines will deliver the same benefits that rival carriers have drawn from their "metal neutral" alliances. Quantifying...Show More Summary
By Adam Levine-Weinberg: This has been a busy week for Delta (DAL). The company held its annual investor day on Wednesday morning, after announcing a $360 million deal to buy a 49% stake in Virgin Atlantic from Singapore Airlines (SINGF.PK) on Tuesday. Show More Summary
Beyond $120 million in annual synergies, an expanded presence at Heathrow and a bulked-up network, a relatively stodgy Delta Air Lines views its new 49 percent stake in Virgin Atlantic as an investment in British and Richard-Branson-cool.
Yesterday, on the 11th of December, Delta Air Lines officially announced that it was purchasing a 49% stake in British flag carrier Virgin Atlantic, from Singapore Airlines, for US$360,000,000 and forming a trans-Atlantic joint venture. Under the terms of the deal Sir Richard Branson, the founder of Virgin, will retain his 51% majority stake in [...]
So the rumors were true. Delta has decided to buy Singapore’s 49 percent stake in Virgin Atlantic, and I’m a bit surprised. I was expecting something a little more (somehow involving Air France/KLM) for Delta to bother getting involved here, but I was wrong. That doesn’t mean it’s a terrible idea, but it does leave [...]
The world's second-largest carrier hopes to become a major player in the lucrative trans-Atlantic business travel market.
Delta fliers should cross their fingers and hope the merger with Virgin Atlantic is approved by regulators. The deal was announced Tuesday and will allow Delta to strengthen its presence at Heathrow, among other advantages. Both airlines...Show More Summary
Delta has joined up with Virgin. How will this affect you, me, and Richard Branson? Our Clive Irving, senior consulting editor, and Barbara Peterson, our senior editor of aviation, discuss the short and long-term effects of the news...
Delta Air Lines will buy 49% stake in Virgin Atlantic. HSBC will pay a record fine of $1.92 billion. Three men arrested for manipulating interbank interest rates and LIBOR. Diegeo will not buy the liquor company Cuervo. Delta Air Lines...Show More Summary
Delta Air Lines agreed to buy the 49 percent stake in Richard Branson’s Virgin Atlantic Airways held by Singapore Airlines for $360 million (R3.1 billion) to boost its share of the lucrative trans-Atlantic travel market. ||| Kari Lundgren...Show More Summary
There will be flow on effects and on Virgin Australia flyers and investors from the official sale of 49% of Virgin Atlantic to Delta Air Lines which has just been announced in New York but it may take time for them to become apparent. The deal, in which Singapore Airlines takes a bath on its [...]
Singapore Airlines' sale of Virgin Atlantic appears a boon for Virgin Australia, while construction and property investment springs to life. 12 Dec 2012 7:31 AM
Back in October Richard Branson said that in order for Virgin Atlantic to survive they’d have to join an alliance, and that they were in advanced talks for doing so. My read on the situation was that they’d join Star Alliance. British Midland had recently left the Star Alliance having been taken over by British [...]
Delta's purchase of a stake in Virgin Atlantic sets up a heavyweight title fight in the all-important New York-London market.