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New Philips Hue Bridge brings support for Apple HomeKit, Siri voice control

Philips on Monday officially debuted its second-generation Hue Bridge which, through compatibility with Apple's HomeKit protocol and Siri, acts as a central control hub for connected devices like lights, door locks and more.

In wake of unflattering movies, Tim Cook emails Apple staff asking to honor Steve Jobs on the 4th anniversary of his passing

12 hours agoTechnology / Apple : 9 to 5 Mac

Tim Cook has emailed Apple staff on the 4th anniversary of the passing of Steve Jobs, thanking them for “remembering both who he was and what he stood for,” reports the Telegraph. Cook said that Jobs was “a brilliant person” who left an incredible legacy. What is his legacy? I see it all around us: An […]

Laurene Powell Jobs tried to block the Steve Jobs movie, saying it painted him as inhumane

14 hours agoTechnology / Apple : 9 to 5 Mac

The WSJ reports that Steve Jobs’ widow Laurene Powell Jobs repeatedly tried to block production of the Sorkins/Boyle movie Steve Jobs. Ms. Jobs repeatedly tried to kill the film, according to people familiar with the conversations. She...Show More Summary

Apple's Tim Cook accepts Visibility Award at Human Rights Campaign dinner

In accepting his Visibility Award at a Human Rights Campaign dinner on Saturday night, Apple CEO Tim Cook spoke about his coming out as gay and argued that there are still obstacles to LGBT acceptance even if much progress has been made.

Human Rights Campaign honors Tim Cook with National Visibility Award at Washington D.C. dinner

Speaking before an audience in Washington D.C. tonight, Tim Cook was honored with the Human Rights Campaign’s National Visibility Award at a dinner where he discussed the fight against discrimination and inequality. The Apple CEO famously wrote earlier this year about being gay, making Cook the first chief executive of a Fortune 500 company to openly come out. In […]

Apple to open Apple TV universal search API to third-party developers

Apple CEO Tim Cook recently confirmed that developers will indeed be granted access to a universal search API set to debut with the fourth-generation Apple TV, meaning third-party apps have the opportunity to get screen time alongside big name services like HBO and Hulu.

‘The Martian’ gets official iOS/Apple Watch game as movie hits theaters

‘The Martian’, Ridley Scott’s new sci-fi film starring Matt Damon, gets an official iOS and Apple Watch game tie-in just as the movie hits theaters in the US this weekend. The game was developed by Little Labs on license from Fox Digital Entertainment and with a little help from the author of the original book […]

This week on AppleInsider: 13 million iPhones, OS X El Capitan, Bell on board & more

The iPhone 6s and 6s Plus continued to play an important part in this week's news -- and AppleInsider had a chance to review the devices -- but the Mac had a brief moment to shine with the launch of OS X El Capitan, and Apple made a rare addition to its board of directors.

Tim Cook: Apple will offer an Apple TV API to open up universal search beyond initial launch partners

The Apple TV is launching later in October but many of the details about the device remain under wraps. At the announcement, Apple announced that the Apple TV Siri universal search feature will include data from iTunes, Netflix, Hulu, Showtime and HBO. Many had hoped that Apple would be more open with this feature, allowing Siri to incorporate data from […]

Apple shares six new Apple Watch ads showcasing health capabilities, navigation, and more

< 1 minute agoTechnology / Apple : 9 to 5 Mac

Apple this evening has shared six new video advertisements for Apple Watch. All six of the ads have different focuses, but all of them center around what Apple Watch is useful for and in what instances it can be used effectively. The first ad is called “Sprinkle” and focuses on Apple Watch’s support for Apple […]

Apple adds Boston and Sydney Transit data to Apple Maps

After transit directions made their debut in iOS 9 last month, work continues toward building out support for the new Apple Maps feature, the latest additions being information for areas in Boston, Mass. and Sydney, Australia.

YouTube for iOS updated w/ Material Design interface, in-app video editing tools

After a long time in scattered A/B testing, YouTube today has updated its iOS app with a brand new design very reminiscent of its Material Design theme that has graced its other iOS apps recently, as well. YouTube says that the new interface makes it even easier to find and discover new content. Recommended videos, […]

YouTube for iOS gets 'material design' makeover, new editing tools in update

Months after Google rolled out a redesigned YouTube app for Android, the Internet search giant released a similarly revamped version for iOS on Monday with new gesture controls, video editing tools and more.

Apple scoops up privacy-loving A.I. company

Apple is beefing up its Artificial Intelligence tech with the purchase of Perceptio, a small startup that worked on creating advanced AI systems on smartphones. Perceptio’s specialization was figuring out how to run complex neural network algorithms without needing to share as much user data. Show More Summary

Apple, Google and other tech companies have the most valuable brands, says Interbrand

Apple, Google, Microsoft and IBM have four of the five most valuable brands in 2015 - they're split by Coco-Cola - according to Interbrand's annual list of the top 100. But which ones have survived from 2005?

Apple acquires advanced smartphone artificial intelligence startup Perceptio

2 hours agoTechnology / Apple : 9 to 5 Mac

Bloomberg reports that Apple has acquired Perceptio, a startup that focuses on developing technology that allows companies to run artificial intelligence systems on smartphones, but without the need for sharing as much user data in the cloud. Perceptio was founded by Zac Stone and Nicolas Pinto with the goal of developing advanced artificial intelligence systems for […]

Apple Acquires Artificial Intelligence Startup Perceptio

Apple has purchased Perceptio, a small startup focused on artificial intelligence, reports Bloomberg. Founded by Nicolas Pinto and Zak Stone, Perceptio was developing technology that would let smartphone companies create advanced artificial intelligence systems "without needing to share as much user data" in the cloud. Show More Summary

Apple buys machine learning firm Perceptio smartphone AI

Apple on Monday confirmed the purchase of machine learning firm Perceptio, a startup focused on bringing advanced image-classifying artificial intelligence to smartphones with minimal data overhead.

$5 service will break up with Comcast for you

I wonder how many actual hours I’ve wasted sitting on hold, navigating audio phone menus and arguing with service representatives over why I want to cancel my cable service. I’m betting it’s a lot, and I’m betting that you have been victim to this ridiculous gatekeeping system, too. Show More Summary

Rumor: Apple to launch iPad Pro, Apple Pencil in first week of November

Rumors out of the Far East on Monday claim Apple is preparing to start sales of its massive 12.9-inch iPad Pro in the first week of November, a date thought to coincide with the debut of device-specific accessories like the pressure sensitive Apple Pencil stylus.

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