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Relocated Apple store opens for business in Reno, Nevada

Apple on Saturday opened the doors of a relocated Reno, Nev., retail outlet to a crowd of eager customers, the latest in the company's chain to benefit from an "Apple store 2.0" redesign developed under executive Angela Ahrendts.

Watch: Apple goes all-in on augmented reality

Apple is going all-in on augmented reality with iPhone X, iPhone 8 and iOS 11. From hardware acceleration on the A11 Bionic chip to ARKit in iOS 11, check out all the new AR features consumers coming to Apple's product line starting Sept. 22.

Nike announces ‘NBA Connected’ jerseys w/ NFC, accompanying iOS app for accessing exclusive content

Nike recently unveiled an all-new iOS app called NikeConnect, which allows it to interface with physical apparel such as jerseys. Nike recently became the official apparel maker for the NBA and the new jerseys that it is rolling out feature NFC tags for integration with the NikeConnect app… more…

A brief recent history of Apple’s product swerves

Apple did not make the first personal computer, nor the first tablet computer, nor the first smartphone. Measuring it against what comes first is — to paraphrase Steve Jobs — a boneheaded way of looking at the company… Read More

This week’s top stories: iPhone 8 / X details, new Apple TV & Apple Watch Series 3, Steve Jobs Theater, more

In this week’s top stories: Apple officially unveils the new iPhone 8, iPhone 8 Plus, iPhone X, Apple Watch Series 3, and Apple TV 4K, an onstage gaffe casts a shadow on Face ID’s first demo, iPhone X pricing and availability concerns, and more… more…

Apple stops selling Pride Edition Apple Watch band, but here are some alternatives

Apple has recently stopped selling the Pride Edition Woven Nylon band for Apple Watch after originally releasing it to the public back in June. Apple said at the time that the Pride Edition band would have limited availability, but there are some solid alternatives on Amazon if you missed out on Apple’s official offering… more…

Advertisers are upset with Safari's new anti-tracking features

One of the lesser talked about announcements from Apple's WWDC event is that High Sierra's Safari will have something called "Intelligent Tracking Prevention," which uses machine learning to identify ad tracking behavior. Specifically,...Show More Summary

Hands-on with Apple’s iPhone 8 dock and new gold color choice [Video]

With the iPhone 8, Apple is promoting an all-new gold color option. The new color choice seems to be a sort of mix between Apple’s previous shades of gold and a new hands-on video from DetroitBorg offers a detailed look at the new gold color… more…

Apple defends more stringent ad tracking approach saying ‘people have a right to privacy’

Apple yesterday was met with criticism from a group of marketing organizations for its decision to release a new version of Safari that blocks cross-site tracking. Apple, in a statement to 9to5Mac, has defended the move, saying that cross-site tracking has become “so pervasive” that ad tracking companies could easily recreate web browsing history… more…

T-Mobile's John Legere boosts Apple Watch LTE speed limit in response to customer feedback

T-Mobile's CEO, John Legere, took to Twitter to announce a change to their Apple Watch plans, boosting the speed limit that the company had applied to the Series 3 LTE-equipped model.

Craig Federighi says Face ID is the future of biometric tech, doubts will ‘melt away’ once iPhone X is released

Apple’s software engineering head Craig Federighi continued his interview tour last night, joining John Gruber’s “The Talk Show.” Much of the interview was spent on Face ID, with Federighi seemingly trying to dispel some of the doubts and concerns people have… more…

iOS essential skills everyone should know

These handful of skills will help you take control of your iPhone or iPad.

iPhone 8 and 8 Plus New Zealand pricing

Spark and Vodafone NZ have both announced their pricing plans for the new iPhone 8 and 8 Plus, with 2degrees accepting pre-orders but not yet announcing costs.

iPhone X, 8, and 8 Plus Singaporean pricing

Singtel, M1, and StarHub have released their pricing for the iPhone X, 8, and 8 Plus as they began accepting pre-orders on Friday afternoon for the latter handsets.

This week on AI: Apple unveils iPhone X & 8, Apple Watch Series 3, Apple TV 4K & more

It all came out this week, as Apple finally revealed the OLED-based iPhone X, the iPhone 8 and 8 Plus, a third-generation Apple Watch with LTE, and the Apple TV 4K. Find all the details you might have missed right here.

Apple defends new ad-tracking prevention measures in Safari

Apple isn’t backing down from a new approach that limits how web visitors can be tracked by online advertisers. The new feature in Safari, called Intelligent Tracking Prevention, was first announced at Apple’s Worldwide Developers Conference in June. Show More Summary

T-Mobile confirms the new Apple Watch will get LTE speeds

The Apple Watch Series 3 comes with built-in LTE, but as MacRumors pointed out, T-Mobile's add-on $10 wearable plan limits devices to 512kb/s connections. Tonight T-Mobile CEO John Legere announced its plan for the Watch will include...Show More Summary

Apple addresses ad industry complaints over Safari tracking prevention feature

In response to advertising industry objections to Safari's new Intelligent Tracking Prevention feature, Apple on Friday explained how the service is a boon for both consumers and ad services who use it responsibly.

Apple airs Apple Watch Series 3 ad showcasing Apple Music over LTE, AirPods support

Apple on Friday posted to its official YouTube channel a new commercial hyping Apple Watch Series 3 and the device's ability to stream Apple Music over cellular networks.

A look back in IPO: Apple, the early PC purveyor

To wrap up our series of looks into the IPOs of tech’s Big 5, we turn to Apple. Being the first of five to go public, what can we learn from Cupertino’s debut? Heading back in time as we are, we lack readily accessible S-1 documents that the younger entrants to the group have posted. So what was Apple’s story as it raced to the public markets? Read More

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