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Why a Powerful Brand Image Is Crucial for Successful Blogging (And 6 Ways You Can Build One)

This is a guest contribution from Jawad Khan. Do you have a mentor, or have you ever tried looking for one? If yes, you’d know that credibility, apart from the right expertise, is the number one quality a mentor should possess. A person...Show More Summary

Make Content Magic with Deliberate Imitation and a Simple Kitchen Timer

Your target audience isn’t interested in reading 5,000 articles from you. They’ll read one and decide whether or not to stick around. If the article’s message resonates with them, they might read a second, maybe a third. And then they’ll...Show More Summary

PB136: The Ultimate Guide to Creating Evergreen Content for Your Blog

2 months agoInternet / Blogging : ProBlogger

Why Evergreen Content is the Best Investment of Time for a Blogger “If you could only write one type of content on your blogs – what would it be?” I was asked this question while on a Q&A panel back in 2007 while at a conference in Las Vegas. It’s a question that I go back to again and again, and the answer hasn’t changed a bit. Show More Summary

If You’re Seeking Fans, it’s Time to Podcast! Here’s Why.

2 months agoInternet / Blogging : ProBlogger

By Colin Gray. Fans. That’s what it’s all about really. Fans are why we write blog posts. They’re why we rave about our subject – week in, week out – giving out oodles of value for the sum total of zero pennies. Whether you blog, vlog or alog (I just...more The post If You’re Seeking Fans, it’s Time to Podcast! Here’s Why. appeared first on ProBlogger.       

Unique Selling Proposition (USP) Defined in 60 Seconds [Animated Video]

3 months agoInternet / Blogging : Copyblogger

Like David Ogilvy, mid-20th-century ad man Rosser Reeves promoted a hard-sell approach and thought advertising should do one thing: sell. And sell he did. Campaigns for Viceroy cigarettes, Carter’s Little Liver Pills, Listerine mouthwash, and Colgate toothpaste boosted sales and put these brands on the map. Show More Summary

7 Reasons You Need To Change PopUp Solutions (or lose money)

A lot has changed in the last 5 years. The majority of websites now get the majority of email subscribers through popups. Here are 7 ways your popup software isn’t up to scratch: 1. 95% of popups are not mobile responsive This is something...Show More Summary

Podcasting: How to Sound Professional Even if You’re a Beginner

3 months agoInternet / Blogging : ProBlogger

By Karly Nimmo of Radcasters Podcasting S’cool. Which mic is best? This is a question I get asked, as a voice over artist, podcaster and podcast teacher/mentor, over and over and over again. Here’s the thing, it’s an inherently flawed...Show More Summary

SEO Defined in 60 Seconds [Animated Video]

3 months agoInternet / Blogging : Copyblogger

How do people find what they’re looking for on the web? Search engines. And in order for business owners to ensure that their content appears as the most relevant resource for prospective customers, they must optimize web pages to show up in search engine results for specific keywords. Show More Summary

Podcasting Defined in 60 Seconds [Animated Video]

3 months agoInternet / Blogging : Copyblogger

Perhaps you’ve reached a stage in your business where you are ready to do something new. You have a story to tell or education to share, but you’d like to do more than just writing. Or, you may feel that your audience isn’t growing as quickly anymore. Show More Summary

If You’re Seeking Fans, it’s Time to Podcast! Here’s Why.

3 months agoInternet / Blogging : ProBlogger

By ProBlogger Podcast Expert Colin Gray. Fans. That’s what it’s all about really. Fans are why we write blog posts. They’re why we rave about our subject – week in, week out – giving out oodles of value for the sum total of zero pennies. Show More Summary

Could Marketing Automation Be Hurting Your Blog-Reader Relationships?

4 months agoInternet / Blogging : ProBlogger

By ProBlogger Marketing Expert Alita Harvey-Rodriguez. Warning: This article has nothing to do with robots taking over your blog. If you’re after robots, click here. If you’re looking for information about the impact that automationShow More Summary

Membership Sites Defined in 60 Seconds [Animated Video]

4 months agoInternet / Blogging : Copyblogger

Let’s imagine you’ve published more than 100 articles on your website and you have 500 subscribers. Many of those articles drive substantial traffic to your site, and you’ve published 12 guest blog posts on other websites. Those guest posts also drive traffic and help you gain subscribers. Show More Summary

PB121: 7 Strategies for Overcoming Imposter Syndrome

4 months agoInternet / Blogging : ProBlogger

Note: this episode can be listened to in the player above or on iTunes or Stitcher Strategies for Overcoming Imposter Syndrome Today I’m going to talk about an issue I see a lot of bloggers struggling with. In fact, I see a lot of blogger’s really crippled by this. Show More Summary

Marketing Automation Defined in 60 Seconds [Animated Video]

4 months agoInternet / Blogging : Copyblogger

Ever find yourself in a conversation with your boss or a client and she mentions implementing marketing automation? Did you understand her request, or did the conversation grind to a halt because you’re not familiar with the term? If you fall into the second category, you’re not alone. Show More Summary

Landing Pages Defined in 60 Seconds [Animated Video]

4 months agoInternet / Blogging : Copyblogger

You’ve probably heard us talk about landing pages a lot around here. There is a good reason for that. When executed correctly, a landing page is a powerful tool that helps you gain new subscribers, sell your products, and more. But what...Show More Summary

PB113: 4 Techniques to Get More Eyeballs on Your Blog

4 months agoInternet / Blogging : ProBlogger

Note: this episode can be listened to in the player above or on iTunes or Stitcher. How to Get More Eyeballs on Your Blog Today I am talking about how to get more eyeballs on your blog. How to get more attention for your content. How...Show More Summary

Infographics Defined in 60 Seconds [Animated Video]

4 months agoInternet / Blogging : Copyblogger

Way back in 2011, Steven Bristol and Allan Branch, a couple of strapping entrepreneurs with in-vogue facial hair, decided to poke fun at infographics — with an infographic. The title said it all: “Infographs are Ruining the Internet.”...Show More Summary

10 Classic Copywriting Books for Results-Driven Content Marketers

4 months agoInternet / Blogging : Copyblogger

There are two main ways for content marketers to absorb vital copywriting mechanics: learning and practicing. I’m not going to help you with the practicing part today. You simply need to write … and keep on writing. But I will assist...Show More Summary

Email Marketing Defined in 60 Seconds [Animated Video]

5 months agoInternet / Blogging : Copyblogger

Millennials … you’ve got to love them. Particularly when it comes to their devotion to checking their email. According to an August 2015 survey on email by Adobe, Millennials are the age group most likely to check their email: From bed...Show More Summary

Digital Commerce Defined in 60 Seconds [Animated Video]

5 months agoInternet / Blogging : Copyblogger

Here are a couple of startling stats to start your morning: $9 billion. That’s the amount of money spent worldwide on ebooks in 2015. $21.3 billion. That’s the amount of revenue from online education in the U.S. alone in 2015. And let’s...Show More Summary

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