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Shopify SEO: How to Optimize Your Store for Success by @SEOBrock

This guide will walk you through everything you need to position your Shopify store for organic search success. The post Shopify SEO: How to Optimize Your Store for Success by @SEOBrock appeared first on Search Engine Journal.

How to Vet An SEO Agency (and Prevent Failure) by @AdamHeitzman

Vetting SEO agencies is important. Ask these questions to ensure you choose the right SEO agency for you. The post How to Vet An SEO Agency (and Prevent Failure) by @AdamHeitzman appeared first on Search Engine Journal.

Everything You Need to Know About Facebook Ad Relevance Score by @@SusanEDub

Here's everything you need to know about the Facebook Ad Relevance Score and improve your score for better performance. The post Everything You Need to Know About Facebook Ad Relevance Score by @@SusanEDub appeared first on Search Engine Journal.

Exploit These 3 Powerful Motivators for Better PPC Ad Copy by @clarkboyd

Adding incentives, herding, and availability bias to your ad copy can improve your PPC campaign performance. Here's how. The post Exploit These 3 Powerful Motivators for Better PPC Ad Copy by @clarkboyd appeared first on Search Engine Journal.

Should SEOs Care About Internal Links? - Whiteboard Friday

2 days agoInternet / SEO : SEOmoz Blog

Posted by randfish Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs....Show More Summary

Tackling Tag Sprawl: Crawl Budget, Duplicate Content, and User-Generated Content

2 days agoInternet / SEO : SEOmoz Blog

Posted by rjonesx. Alright, so here's the situation. You have a million-product website. Your competitors have a lot of the same products. You need unique content. What do you do? The same thing everyone does — you turn to user-generated content. Show More Summary

Location Data + Reviews: The 1–2 Punch of Local SEO

2 days agoInternet / SEO : SEOmoz Blog

Posted by MiriamEllis My father, a hale and hearty gentleman in his seventies, simply won’t dine at a new restaurant these days before he checks its reviews on his cell phone. Your 23-year-old nephew, who travels around the country for...Show More Summary

Blog Post Ideas: Maximize Your Reach with the Right Topics - Whiteboard Friday

2 days agoInternet / SEO : SEOmoz Blog

Posted by randfish With the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In today's episode of Whiteboard Friday, Rand explores six different paths to great blog topic...Show More Summary

Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]

2 days agoInternet / SEO : SEOmoz Blog

Posted by jocameron Reporting can be the height of tedium. You spend your time making those reports, your client may (or may not) spend their time trying to understand them. And then, in the end, we’re all left with some unanswered questions...Show More Summary

It's Here: The Finalized MozCon 2017 Agenda

2 days agoInternet / SEO : SEOmoz Blog

Posted by ronell-smith That sound you hear is the coming together of MozCon 2017. [You can hear that, right? It's not just me.] With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Show More Summary

What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]

2 days agoInternet / SEO : SEOmoz Blog

Posted by JoyHawkins Recently, I’ve had a lot of people ask me how to deal with duplicate listings in Google My Business now that MapMaker is dead. Having written detailed instructions outlining different scenarios for the advanced local...Show More Summary

Lessons from 1,000 Voice Searches (on Google Home)

2 days agoInternet / SEO : SEOmoz Blog

Posted by Dr-Pete It's hardly surprising that Google Home is an extension of Google's search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There's an increasingly clear connection...Show More Summary

Faster Sites: Beyond PageSpeed Insights

2 days agoInternet / SEO : SEOmoz Blog

Posted by BenjaminEstes Google’s PageSpeed Insights is an easy-to-use tool that tests whether a web page might be slower than it needs to be. It gives a score to quantify page performance. Because this score is concrete, the PageSpeed Insights score is often used as a measure of site performance. Show More Summary

Google’s AMP (Accelerated Mobile Pages) Gains Support From Facebook by @MattGSouthern

Facebook is rolling out support for AMP as part of its open source Instant Articles software development kit. The company’s new SDK will have an extension that allows publishers to create content in the Instant Articles, AMP, and Apple News format. Show More Summary

Google Issues a Warning About Guest Posting to Build Links by @MattGSouthern

Google has issued a warning about the dangers of publishing content on other sites for the purpose of building links. The post Google Issues a Warning About Guest Posting to Build Links by @MattGSouthern appeared first on Search Engine Journal.

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