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Google AdWords Universal App Campaigns to Replace App Install Campaigns by @MattGSouthern

Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns later this year. The post Google AdWords Universal App Campaigns to Replace App Install Campaigns by @MattGSouthern appeared first on Search Engine Journal.

Bing Ads Introduces Color-Coded Labels by @MattGSouthern

In an effort to assist with campaign management, Bing Ads is slowly rolling out color-coded labels to all accounts worldwide. The post Bing Ads Introduces Color-Coded Labels by @MattGSouthern appeared first on Search Engine Journal.

Google Search is Looking Out for People with Pollen Allergies by @MattGSouthern

Fall allergy season is on the way, which means more allergy sufferers looking for details about local pollen levels. The post Google Search is Looking Out for People with Pollen Allergies by @MattGSouthern appeared first on Search Engine Journal.

404 vs Soft 404 Errors: What’s the Difference & How to Fix Both by @benjarriola

Know the difference between error 404s and soft 404s and learn how to fix the SEO issues behind them. The post 404 vs Soft 404 Errors: What’s the Difference & How to Fix Both by @benjarriola appeared first on Search Engine Journal.

Google Explains Why Rich Snippets Are Not Showing Up in Search Results by @MattGSouthern

Google Webmaster Trends Analyst, John Mueller, was recently asked why rich snippets are not showing up in search results. The post Google Explains Why Rich Snippets Are Not Showing Up in Search Results by @MattGSouthern appeared first on Search Engine Journal.

Use Customer Journey Maps To Craft Better Experiences

19 hours agoInternet / SEO : SEO Scoop

Today’s buyers and browsers have more ways to interact with businesses than ever. From voice search and proximity-based marketing to social media and live chat, it’s never been easier to connect with customers. But this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience. According to a study by [...]Show More Summary

Think You Know Who Your SEO & PPC Competition Is? Think Again! by @KatyaBovykina

In addition to fending off your main business competitors, you need to keep your SEO & PPC competitors in check. The post Think You Know Who Your SEO & PPC Competition Is? Think Again! by @KatyaBovykina appeared first on Search Engine Journal.

Why & How to Use Sponsored Posts by @alextachalova

Sponsored posts can be a good alternative to display ads. Learn how you can get the most out of them. The post Why & How to Use Sponsored Posts by @alextachalova appeared first on Search Engine Journal.

10 Google Analytics Event Goals You Need To Set

yesterdayInternet / SEO : SEO Scoop

There is arguably no free resource that’s more valuable to today’s online business than the Google Analytics platform. It’s a tool that would normally cost thousands of dollars per year, but is Google’s gift to you. Having said that, are you making the most out of the platform by tapping into the “goals” feature? Tracking [...]Show More Summary

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