Over my 10-year internet marketing career, my biggest personal competitive advantage was having an electrical engineering degree and being comfortable doing coding. Nowadays, you don’t have to go back to college (and take on the huge loan or remortgage your house) to get up to speed. Show More Summary
SEOs will have a better chance at being included in development projects as a forethought rather than an afterthought if we can find the right ways to partner with our UX counterparts.
Jayson Demers, Founder of Audience Bloom, is our featured guest on Marketing Nerds this week. Jayson is a well-writer for Search Engine Journal, Forbes, Entrepreneur, Inc., and many other outlets. Jayson regularly tweaks his content based on what he’s found gets the most exposure, and he’s sharing some of his insight with us today. Show More Summary
Posted by randfish Depending on your industry, the more obvious and conversion-focused keywords you might target could be few and far between. With Google continuing to evolve, though, there's a whole host of other areas you might look: interest-based keywords. Show More Summary
Structured data can give you that edge you need when it comes to getting content discovered and clicked on in search results, and other Google properties. Google’s structured data testing tool has always been the best way to ensure your markup code has been implemented correctly. Show More Summary
Facebook CEO Mark Zuckerberg held another public Q&A yesterday and discussed, among other topics, what he believes the future looks like for social networking. An audience member asked Zuckerberg what Facebook would look like in 10 years,...Show More Summary
Google's latest update to its Maps app will help mobile users to better search for restaurants on Android and iOS and will also allow businesses owners to better control their listings.
On Thursday, January 8th, SEJ hosted our very first webinar. We’d like to send a huge “Thank You!” to all the attendees who took time out of their busy day to join us. The webinar was hosted by SEJ founder Loren Baker and included a fantastic presentation by our Managing Editor, Kelsey Jones, titled “Managing the Online Editorial Process”. Show More Summary
SEJ Summit Santa Monica is right around the corner and we have exciting news — one hundred additional spots just opened up! Initially we were limited to 100 attendees, but due to popular demand we increased our capacity to 200. The one-day conference will be held at the JW Marriott Le Merigot in Santa Monica on Tuesday, February 24, 2015. Show More Summary