At #SEJSummt Silicon Valley, Loren Baker had the opportunity to talk with Lauren Vacarello about the do's and dont's of integrated marketing. The post The Dos and Don’ts of Integrated Marketing: An #SEJSummit Interview with Lauren Vacarello by @megcabrera appeared first on Search Engine Journal.
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area.
There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition - for brands, no matter their industry and offerings.
Posted by JackieRae What is your gender? It's a standard demographic question that many of us answered on the Online Marketing Industry Survey. It's a compelling indicator of how our industry is evolving in an area that truly helps us become better marketers: gender equality. Show More Summary
Though good PR is valuable to any client, it doesn't necessarily include links. When that's the case, here are 14 things to focus on for maximizing the benefits of coverage.
With video becoming a popular medium to share infos, take advantage of it and connect with your Facebook audience through visuals, sound, and emotions. The post An Extensive Guide on Optimizing Your Facebook Native Videos by @kwanstaa appeared first on Search Engine Journal.
Though Pinterest isn't a search engine, new stats from eMarketer show that the platform, which two-thirds of people use in-store, could be a big player in the mobile search space.