Here's a scenario: you own a small online store that sells products and you are struggling to get enough traffic or conversions. Despite the fact that you have probably spent a lot of money on pay per click and SEO campaigns, you are not seeing results that are long-lasting or viable. Here are 5 ways [...]Show More Summary
Links are one of the biggest sources of complicated baggage for a website. They may be what helped you get the rankings you have, and they may also be your downfall.
As you’re probably already aware, Facebook is a juggernaut when it comes to social networking. In fact, research released recently by the Boston-based firm Shareaholic found that “Facebook is the leading driver of social referrals to...Show More Summary
Many agencies and Internet marketers deliver a summary of performance for PPC and SEO on a weekly or monthly basis, but who decides what data goes into these reports, what metrics to include, and which graph to use to visualize the data?
Last week, Google began releasing its Pirate update; a penalty against what it called “notorious” piracy sites violating copyright laws. The first “Pirate” filter rolled out in August 2012. It purportedly caught websites with large numbers of complaints submitted against them for copyright infringements. Show More Summary
Search vs Native Ads Google owns search, but are they a one trick pony? A couple weeks ago Ben Thompson published an interesting article suggesting Google may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than online search ads. According to Forrester, in a couple years digital ad spend will overtake TV ad spend. Show More Summary
Day one at the Dallas-Ft. Worth Search Engine Marketing Association‘s State of Search conference was a full day: ten sessions plus a morning keynote by Marty Weintraub, Founder of AimClear. Tracks included SEO, PPC, Social Media, and Local SEO. Show More Summary
Day Two at the Dallas-Ft. Worth Search Engine Marketing Association‘s State of Search conference was just as great as Day One: Sessions on social media, SEO, marketing, and PPC, plus a morning keynote by Wil Reynolds, Founder of SEER...Show More Summary
Snapchat announced they have partnered with Square to introduce a new service called Snapcash, which marks Snapchat’s first partnership of any kind with another company. The service is said to be incredibly simple to use. You enter your debit card information into Snapchat, which is securely stored and processed by Square. Show More Summary
Today Google announced the launch of a mobile-friendly test tool to see if your website passes Google’s criteria for what it consider to be a mobile optimized site. In case you’re wondering why it’s important to meet Google’s mobile-friendly...Show More Summary
Posted by Cyrus-Shepard Topic n. A subject or theme of a webpage, section, or site. Several SEOs have recently written about topic modeling and advanced on-page optimization. A few of note: Rand Fishkin's What SEOs Need to Know About...Show More Summary