Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool. They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a month. Show More Summary
When it comes to developing high quality content, you’re ultimately writing for two different, yet related audiences. Search engines. The first audience consists of search engines. This is where SEO comes into play. In order to satisfy...Show More Summary
It’s now possible to move a Google Analytics property, or Analytics 360 property, between Google accounts. The post Now You Can Move a Google Analytics Property Between Accounts by @SouthernSEJ appeared first on Search Engine Journa...
Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices. The post Google AdWords Upgrades App Campaigns & TrueView Ads by @SouthernSEJ appeared first on Search Engine Journ...
Taking a fresh look at your AdWords account is the best way to look for cracks. Here are some ways to audit your account. The post How to Audit Your AdWords Account appeared first on Search Engine Journal.
A massive opportunity lies in understanding an audience's emotional state when they are engaging your brand. Learn more from Keesa November 2nd in NYC! The post How Emotions Play Into SEO: An Interview with #SEJSummit Speaker Keesa Schreane by @wonderwall7 appeared first on Search Engine Journal.
News that Google was using a new machine learning tool called RankBrain caused a kerfuffle in the SEO world, making us wonder the impact it would have. The post When Machine Learning Meets SEO by @annebot appeared first on Search Engine Journal.
Posted by petewailes Progressive Web Apps. Ah yes, those things that Google would have you believe are a combination of Ghandi and Dumbledore, come to save the world from the terror that is the Painfully Slow Website TM. But what actually...Show More Summary
Bing Ads is rolling out a couple new features. Structured Snippets is now rolling out in the U.S., and the Bing Ads app now has bulk editing. The post Bing Ads Adds Structured Snippet Extensions by @DannyNMIGoodwin appeared first on Search Engine Journal.
The new super-breed of business, a hybrid between profit and purpose. A business model that makes the world better and it’s not all kumbaya and granola. The post Business Gives Back: 5 Apparel Companies That Share the Wealth by @ChandalN appeared first on Search Engine Journal.