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It’s Not an SEO’s Job to Create Content

For some reason, as SEOs we think it is our job to do everything. However, it’s not an SEO’s job to create content.

3 Must-Know Findings About Cross-Channel Attribution

While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact o

How to Optimize Multi-Location Pages for Local SEO by @Andrew_Beckman

After 17 years in the search engine marketing world I know one thing to be true: If Google thinks it’s important, we should be paying attention. The Google My Business release in June and “Pigeon” update in July indicate local business listings are a hot topic for the search giant. Show More Summary

My Recipe for Success: How to Launch a Successful Blog

last weekInternet / SEO : SEOmoz Blog

Posted by MatthewBarby Five months ago, I decided (at long last) that I was going to start up my own food blog (Pescetarian Kitchen). Both my partner, Laura, and I had wanted to do this for some time, as we're real foodies, so we started...Show More Summary

5 Ways Social Media Could Hurt Your Business by @albertcostill

There’s no denying that social media is a powerful resource for brands. With 74% of online adults on social media, it’s an effective way to reach and interact with your audience and share information about your brand. However, social media can also do harm to your business if you don’t understand how to properly manage your social media channels. Show More Summary

Earn With Useful #Marketing, How To Build Google-Safe Links, and More From #Pubcon 2014 by @mattsouthern

Jay Baer of Convince and Convert kicked off the final day of Pubcon as only he could, and luckily for him, three days in Las Vegas didn’t stop anyone from getting up early and packing the convention center. With the exhibition hall closed...Show More Summary

10 Ways to Improve Your Lead Quality from Search Engine Marketing Without a CRM by @PPCJoeC

For lead generation marketers, cost per lead (CPL) used to be the most important KPI. During our introductory calls with new clients. I always ask for their goal cost per lead is and then our company would aggressively try to generate as many leads as possible at that goal CPL. Show More Summary

Sit Back and Let Google Make Plans for You

Now, the updated Google app can help you plan your next date or discover where to dine out when traveling.

Know Your Platforms: AdWords vs. AdWords Express

What are the key differences between AdWords and AdWords Express? Which platform is best suited for the needs and goals of your business?

New #MarketingNerds Podcast: Social Media Marketing Strategy for Multiple Clients by @wonderwall7

How do you manage and monitor content and strategy for several clients at once? Social media manager Debbie Miller discusses key work flow habits and tools she uses to stay on track of her clients in episode four of SEJ’s podcast, Marketing Nerds. Show More Summary

Cross-Device Measurement: Believe the Hype

The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across devices, it is important to evaluate whether the righ

How To Increase Conversions With 10 Landing Page Tweaks

Imagine if you had an amazing SEO strategy that drove large amounts of organic traffic combined with a perfectly optimized PPC campaign that pushed even more targeted traffic to your website. Life would be great, right? In theory it sounds amazing, but all of the traffic in the world is completely useless unless it is converting into sales and leads. Show More Summary

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