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OK Google: 'The End of Search as We Know It'

Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant online?

Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visiblity & Keyword Competition Values

SPONSOR MESSAGE: 2013 Digital Marketing Optimization Survey Results

Google, A New Business Plus-pective by @lewis__austin

Many Google plus users were welcomed recently with the some new design changes. First impressions are, “I can see a lot more content”, which is great for both the user and also businesses. In some aspects, the new layout reminds me of Pinterest, I believe this is because of the focus of images and staggered [...]Show More Summary

SEO Principles From Volkswagen: How They Made It Cool Again

by Jayson DeMers Volkswagen has embarked on a new bid to capture an even larger piece of the pie in the American auto marketplace, and Internet marketing techniques are playing a big role in that campaign. Let's face it, if your company was founded by Hitler, you start off with a public relations deficit that to most of us might seem insurmountable. Show More Summary

Company Logos Coming to Google Search Results, Thanks to New schema.org Markup

Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site.

Firefox Add-ons for Better Search

Firefox add-ons can provide great tools for bloggers, web-designers, SEOs, and other netizens to ease their job. Some of these add-ons may be very simple while others may introduce features that can compete with professional software. Today I'm going to explore some the best add-ons for web research. This tools may be useful for professionals [...]Show More Summary

Bid Wars – Why Overbidding Leaves You Vulnerable

Auction-based ad serving is a clever idea that seems to have the best interests of both ad servers and advertisers in mind. Ads are ranked and costs are calculated according to simple, well-defined rules.  But, as is often the case, even systems with a few simple rules can create some complicated situations. Most advertisers on [...]Show More Summary

What You Need to Know About Marketing Automation

For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary elements, core benefits, and opportunities.

German “Ancillary Copyright” Law To Go Into Effect, Imposes Limits On Search Results

Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States

Google Continues To Experiment & Expand Authorship

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.

Using Excel Formulas To Group Your Google Analtycis Long Tail Keywords Into Themes

We all know that long tail keywords can be as valuable, if not more so, than one or two word phrases, right? It is easy to start to get traffic from them while building for something more competitive, they are a perfect fit for content strategies and as most SEM professionals would tell you, they [...]Show More Summary

How to Combine Call and Conversion Tracking to Manage your Bidding More Effectively by @AndrewLolk

In White Shark Media we have a lot of small business Clients who heavily rely on phone call leads generated via Google AdWords. This adds another facet to the aspect of managing your PPC account, as it does no longer just rely on your conversion data in the interface. When doing lead generation via AdWords, [...]Show More Summary

7 Unusual Link Building Tactics for Ecommerce Sites by @DholakiyaPratik

There’s no denying it: link building is hard, especially for Ecommerce sites. It takes a unique approach to find the hard links and pull ahead of your competitors. That’s why we’ve compiled seven creative tactics for attracting and building links that don’t get mentioned all too often, but are very powerful. Tactic #1 – Go [...]Show More Summary

How to Automate AdWords Ad Creation & Landing Page Checks

GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data

GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play button functionality to show trends over time. Here's a step-by-step guide.

What is Mobile App Attribution & Why is it Important?

Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of tracking iOS apps, two methodologies are most used: unique identifier matching and device fingerprinting.

Site Audits: Deliverables, Follow Up, and Implementation

Posted by JonQ This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz,...Show More Summary