As a content creator, an ongoing goal of mine is to experiment with different content formats to improve content marketing efforts. A big facet of this goal is the foray into video production. When you do it right, video is a great medium to use to entice viewers, get valuable content across in a visual [...]Show More Summary
The Wall Street Journal reports that Amazon is planning to launch its own ad network to compete with Google’s online advertising business. Amazon is calling its new ad network “Amazon Sponsored Links,” which will have back end systems in place that allow ad agencies to “buy audiences” by buying ads in bulk. Show More Summary
In January, Re/code reported that Twitter and Stripe were in talks to work together on something but nothing had been finalized at that time. Sources have told Re/code that the deal has since been finalized and the two parties are working together on a way to make purchases directly from tweets. Show More Summary
Yelp has become an essential business tool for building and maintaining an online reputation. Research shows 90 percent of Yelp users say positive reviews impact whether they buy from a business or not, and businesses with Yelp accounts experience an average of $8,000 increase in yearly revenue. Show More Summary
A look at what to expect from the Google Penguin 3.0 rollout and how it's likely to affect search marketing best practices.
It is a basic fact. Each page on your website should have a purpose. Generally you want a website visitor to DO SOMETHING as a result of visiting your page. Don't be arrogant enough to say, well a user can find our phone number in the footer if they need to call. Your website exists [...]Show More Summary
If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that they will offer FREE call conversion tracking.
As part of our SEJ interview series, I recently caught up with Tom Schuster from Searchmetrics to discuss how to hire the top talent from around the world. There’s a lot of good talent out there, but there’s also a lot of competition when it comes to hiring that talent. Show More Summary
The sole purpose of data analysis and reporting is to enable smarter decisions that will lead to improvements. If the reports you put together or receive don’t allow you to do that, something is broken.
I have noticed that campaign settings in AdWords don’t get a lot of coverage in the PPC industry. The more extravagant subjects like remarketing tactics, Authorship removal, Quality Score or negative keywords tend to get all the attention from influencers in the industry. Show More Summary
Posted by PhilNottingham This post can be considered a sequel to his post from 2012. Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results (check out his fantastic post from AJ Kohn...Show More Summary
Last month Baidu, the dominant search engine in China, announced they launched a Portuguese version of their search engine in Brazil. (You might notice they have opted for a subdomain on their.COM, instead of the.COM.BR Brazilian TLD...Show More Summary
Marketing juggernaut conference Pubcon Las Vegas is less than two months away. If you’ve been to Pubcon before, you may have seen SEO expert Alan Bleiweiss in action: either speaking, helping out fellow attendees, or hosting his annual marketing community event, #EpicDinner. Show More Summary
TechCruch reports that Google has acquired Gecko Design, the firm responsible for the mechanical design of the original version of the fitness tracking device Fitbit. Gecko Design was founded in 1996 and is headquartered in Los Gatos, California. Show More Summary
Instagram says inspiring and empowering brands to create beautiful imagery that engages its 200 million members is something the company is always striving for. It’s no surprise that the one thing Instagram hears over and over again from businesses is that they want more insight into how people engage with and respond to their photos and videos. Show More Summary