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Google Faces $18.7M Fine in Netherlands for Privacy Violations

The search giant has been ordered to change the way it collects data to target advertising, or face a significantly large fine.

The Ice Bucket Challenge and World Cup Brighten Up Google's 2014 Searches

2014 was a year full of worry over Ebola and the Malaysia Airlines flight. However, bright spots such as the World Cup and the Ice Bucket Challenge still managed to trend with positive headlines.

Seven Reasons Your Social Media Should Include Instagram

last weekInternet / SEO : SEO Scoop

So, your business is not on Instagram yet? OMG… Instagram is such a great connector and catalyst to all other things social! What are you waiting for? Current Facts About Instagram First, we can all empathize with the statement, "I need another social network like I need a hole in the head." But if it [...]Show More Summary

3 Sneaky Ways to Bid on Competitor Keywords

It is possible to bid on competitor brands and get decent quality scores and traffic, so here are three sneaky ways to bid on competitor keywords.

3 Best Practices for Utilizing the Newest Bid Strategy for Outranking Competitors by @michaelaknight

Having a hard time out-bidding your biggest competitors with any of your keyword search campaigns? There’s a new, and more discreetly implemented bid strategy that can help you show your ads above the competition whom you thought were ‘above your reach.’ With Google’s new bid strategy “Target outranking share,” you can do just that. Show More Summary

How to Make Sure Your Link Dev Isn't Working Against All Your Other Marketing (and Vice Versa)

In order to make sure you're getting the most out of your link-building efforts, there needs to be strong communication between all members of your organization.

5 Smart Ways to Use LinkedIn for Reputation Management by @jeanmariedion

When it comes to online reputation management, most people head right to Google for solutions. They look for keywords that could harm them, or articles that contain negative information about them, and they come up with new content that will rank just a little higher in Google search results. Show More Summary

Your Start-to-Finish Guide to Using Google's Disavow Tool

last weekInternet / SEO : SEOmoz Blog

Posted by MarieHaynes Have you used Google's disavow tool? You might want to. If you have been actively involved in SEO for your website over the last few years, there is a good chance that you have unnatural links pointing to your site. Show More Summary

Google Reportedly Working On A ‘Buy Now’ Button To Compete With Amazon by @mattsouthern

The latest in an ongoing battle between Amazon and Google sees the Wall Street Journal reporting that Google is preparing to take on Amazon with its own unique e-commerce solution. This solution would come in the form of a ‘buy now’ button that may be embedded right into the search engine results pages. Show More Summary

Facebook Drops Microsoft's Bing to Do Its Own Search Thing

Facebook's relationship status with Microsoft's Bing has changed to "it's complicated."

There Is (Still) No Ranking Advantage To Using New Top-Level Domains by @mattsouthern

Google’s John Mueller felt the need to reiterate the fact that new top-level domains (TLDs) still do not provide any ranking benefit in search results. Matt Cutts initially stated this fact back in 2012 in response to an article which claimed new TLDs did provide a rankings advantage. Show More Summary

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