This infographic explains how to effectively incorporate visuals to get your message across. The post How to Effectively Use Visual Storytelling [INFOGRAPHIC] by @wonderwall7 appeared first on Search Engine Journal.
Facebook's carousel ad format lets advertisers showcase multiple images and links in one ad. When comparing carousel ads to standard link ads, advertisers saw a 30-50% decrease in cost per acquisition and a 20-30% decrease in cost per click. The post How to Enhance Your Ad Performance with Facebook Carousel Ads by @thebigdebowski appeared first on Search Engine Journal.
We're all aware that the SEO landscape is one that is always changing. This is why the role of the SEO becomes more than just ranking web pages. The post 5 Ways to Keep Your SEO Clients Forever by @albertcostill appeared first on Search Engine Journal.
Google’s stock price shot up immediately on Friday, rising nearly 15% and beating Wall Street estimates. The post Google Stock Price Soars on Strength of Mobile Ad Business by @mattsouthern appeared first on Search Engine Journal.
Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google.
If you run any type of business, chances are you have some sort of internet presence, or at least you should. Problem is, enhancing your presence can become a little tricky given that Google utilizes over 200 ranking signals in their search algorithm. Show More Summary
Bing has made it easier for mobile users to navigate a new neighborhood.
Posted by randfish When should you disallow search engines in your robots.txt file, and when should you use meta robots tags in a page header? What about nofollowing links? In today's Whiteboard Friday, Rand covers these tools and their...Show More Summary
Posted by EricEnge Today's post focuses on a vision for your online presence. This vision outlines what it takes to be the best, both from an overall reputation and visibility standpoint, as well as an SEO point of view. The reason these are tied together is simple: Your overall online reputation and visibility is a huge factor in your SEO. Show More Summary
Posted by MarkTraphagen Editor's note: Today we're featuring back-to-back episodes of Whiteboard Friday from our friends at Stone Temple Consulting. Make sure to also check out the second episode, "UX, Content Quality, and SEO" from Eric Enge. Like many other areas of marketing, SEO incorporates elements of science. Show More Summary
Posted by Alan_Coleman The trick most content marketers are missing Creating great content is the first half of success in content marketing. Getting quality content read by, and amplified to, a relevant audience is the oft overlooked second half of success. Show More Summary
Posted by Tom-Anthony In the Distilled R&D department we have been ramping up the amount of automated monitoring and analysis we do, with an internal system monitoring our client's sites both directly and via various data sources toShow More Summary
Posted by EricEnge Editor's note: Today we're featuring back-to-back episodes of Whiteboard Friday from our friends at Stone Temple Consulting. Make sure to also check out the first episode, "Becoming Better SEO Scientists" from Mark Traphagen. User experience and the quality of your content have an incredibly broad impact on your SEO efforts. Show More Summary
Posted by Cyrus-Shepard The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers. HTTPS in search results is rising. Show More Summary
Posted by TrentonGreener "The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before." While this quote has been credited to everyone...Show More Summary