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Why your audiences are so important

People tell you to write for your audience; locate your audience; conduct keyword research for your target audience; create quality content to please your audience. They don’t tell you that you have more than one audience!

Analyzing Google's Latest Mobile Friendly Update

last weekInternet / SEO : SEO Scoop

  On May 12th, Google released a mobile friendly update that boosted the ranking signal for new mobile friendly sites. In the following weeks, we looked at our clients and discovered that although mobile friendly sites got the boost,...Show More Summary

9 Changes Google Has Made That Affect SEO's In 2016

last weekInternet / SEO : SEO Scoop

The world of online marketing and SEO appears to change overnight. We’re less than four months into 2016 and Google’s algorithm and search quality guidelines look a whole lot different than they did on New Year’s Eve last year. ThisShow More Summary

Are remarketing lists for search ads (RLSA) the future of PPC?

With RLSA (remarketing lists for search ads) you tailor your paid search campaigns based on whether users have previously visited your website (or app) and which pages they viewed.

How to optimize your contact page for better conversions

Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate.

15 data visualisation tools to help you present ideas effectively

The number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggling to keep up with.

How To Do A Content Gap Analysis

last weekInternet / SEO : SEO Scoop

When you have thousands of keywords to target, focusing on 3 phrases to rank higher does not pay off as much. When you have thousands of pages on your website, optimizing a handful will have a low overall ROI. Inspecting […] Post from:...Show More Summary

Google testing ‘top rated’ shopping ads format for “best” searches

By now we should be used to Google experimenting with its results pages and ad formats, and well, we are, but it doesn't stop a minor change from creating a frisson of excitement even when only about 0.5% of searchers in a single territory get to see them.

Eight tips for getting the most from a modest PPC budget

What to do when an account has a budget that may only support one or two clicks per day.

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