For some reason, as SEOs we think it is our job to do everything. However, it’s not an SEO’s job to create content.
While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact o
After 17 years in the search engine marketing world I know one thing to be true: If Google thinks it’s important, we should be paying attention. The Google My Business release in June and “Pigeon” update in July indicate local business listings are a hot topic for the search giant. Show More Summary
Posted by MatthewBarby Five months ago, I decided (at long last) that I was going to start up my own food blog (Pescetarian Kitchen). Both my partner, Laura, and I had wanted to do this for some time, as we're real foodies, so we started...Show More Summary
There’s no denying that social media is a powerful resource for brands. With 74% of online adults on social media, it’s an effective way to reach and interact with your audience and share information about your brand. However, social media can also do harm to your business if you don’t understand how to properly manage your social media channels. Show More Summary
Jay Baer of Convince and Convert kicked off the final day of Pubcon as only he could, and luckily for him, three days in Las Vegas didn’t stop anyone from getting up early and packing the convention center. With the exhibition hall closed...Show More Summary
For lead generation marketers, cost per lead (CPL) used to be the most important KPI. During our introductory calls with new clients. I always ask for their goal cost per lead is and then our company would aggressively try to generate as many leads as possible at that goal CPL. Show More Summary
Now, the updated Google app can help you plan your next date or discover where to dine out when traveling.
What are the key differences between AdWords and AdWords Express? Which platform is best suited for the needs and goals of your business?
How do you manage and monitor content and strategy for several clients at once? Social media manager Debbie Miller discusses key work flow habits and tools she uses to stay on track of her clients in episode four of SEJ’s podcast, Marketing Nerds. Show More Summary
The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across devices, it is important to evaluate whether the righ
Imagine if you had an amazing SEO strategy that drove large amounts of organic traffic combined with a perfectly optimized PPC campaign that pushed even more targeted traffic to your website. Life would be great, right? In theory it sounds amazing, but all of the traffic in the world is completely useless unless it is converting into sales and leads. Show More Summary