Local results are nothing new in Google SERPs. Google has blended them with organic results so much that, often, the former prevails. Just look at the screenshot below (which doesn’t even show all local results, only what appeared above the fold): But what’s even more important, they seem to find them quite useful. Show More Summary
Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches.
Ahead of Google’s upcoming mobile-friendly algorithm change, the search giant is providing advice to site owners on common mistakes to avoid when converting your site to a mobile-friendly design. The post Google Provides Advice to Site Owners Ahead of April 21st Mobile-Friendly Algorithm Change by @mattsouthern appeared first on Search Engine Journal.
Posted by Casey_Meraz Let's face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website's success in search...Show More Summary
Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall.
by Jayson DeMers When you're a web designer, graphic designer, or similar professional in a creative field, you have two essential tools for attracting new clients: word of mouth and a stellar portfolio. The latter can be invaluable so it's critical that you're able to build a strong one and drive traffic to it. Show More Summary
By now, everyone knows that a business must have a web presence to remain competitive. The question is how to make the most of a business blog so you get a positive ROI. If you, your CEO, or marketing manager is unsure of the benefits...Show More Summary
These introductory questions that are rather "easy" can help pave the way to a well-thought-out organic search strategy.
A small gesture of thoughtfulness can make a surprisingly big impact The post 11 Small Things That Make a Big Difference to Customers appeared first on Search Engine Journal.
Return on advertising spend isn't the end all, be all for paid search campaigns. Here are two reasons why.
Content marketing is without doubt one of the best avenues to invest in, when it comes to promoting your products or services. The post 10 Reasons Why Small Businesses Should Invest More in Content Marketing by @DholakiyaPratik appeared first on Search Engine Journal.
Posted by Dr-Pete People often ask me if they should change domain names, and I always shudder just a little. Changing domains is a huge, risky undertaking, and too many people rush into it seeing only the imaginary upside. The success...Show More Summary