A decent logo and brand is about as profitable as a decent marketable strategy. Today’s buyers are immersed with promotions and advertising ploys, and there is doubtlessly essential and pertinent visuals harden both brand introduction and reputation.your logo design must be straightforward and simple to peruse. Show More Summary
The challenge As part of the Affordable Care Act, 2014 was the first tax year that U.S. taxpayers had to report their health coverage to the IRS. TurboTax, the #1 best-selling tax software in the U.S., had a unique challenge: … The post Intuit partners with UserTesting to launch new health insurance section of TurboTax appeared first on UserTesting Blog.
Why do some sites captivate us in ways others can’t? The technology used to develop a site plays a role in the experience, but it takes a back seat to content and design.
Well-intentioned privacy laws have given way to rather ungainly and invasive web experiences, particularly in the European Union. This week, author Alex Schmidt explores the motions behind those laws, and offer solutions for more pleasant, consent-driven user experiences.
We recently sat down with Lyft’s Director of Product Design, Frank Yoo, to talk about how he thinks about building product, managing design teams, and the future of ride-sharing. Enjoy! Q: How is your team at Lyft structured? Currently, … The post UX in Action: Q&A with Frank Yoo, Director of Product Design at Lyft appeared first on UserTesting Blog.
A large portion of us experience each day attempting to be happy. one part of life that enhances our joy levels is Radio Station. Radio Station has a method for taking a shot at the human mind that lives a man feeling more happier than they did before listening to the Radio Station. Show More Summary
By now the importance of conducting user research is well established. Yet, according to our most recent industry survey, 58% of companies are only conducting research on a quarterly or less frequent pace. At the same time, however, the … The post 3 reasons why you should continuously conduct user research appeared first on UserTesting Blog.
Forrester’s CX Index found that 73% of companies say improving customer experience is a priority. But only 1% of organizations deliver an excellent experience for their customer. Executives are becoming more and more aware of the importance of great CX. … The post Customer experience metrics: a brief guide on how to measure CX appeared first on UserTesting Blog.
Name: Jason Amunwa Location: San Diego Official title: Director of Product and Marketing Company: Digital Telepathy Tell us a bit about your background, and what you do for Digital Telepathy now. For a while, I’ve been Director of Products here … The post A day in the life of: Jason Amunwa, Director of Product and Marketing appeared first on UserTesting Blog.
In this post, we have get free and premium WordPress Nightclub Themes for reason clubs, night club, dance clubs, bar, DJs, parties, dancing site and so forth. Some of the nightclub WordPress Themes are developed by utilizing the cssShow More Summary
When it comes to design, generalizations can be hurtful. Recent decisions by Google, Twitter, and Facebook have resulted in blunders that alienate and even harm users, but as UX designers we can - and should - do better. In Eric A. Meyer's article this week, he explains how.
What if you could see what your users saw when they had trouble using your site? You would be able to refine and redesign your site to meet their needs better.
Today’s post is an excerpt from our eBook, the product manager’s guide to customer-centered growth. Enjoy! There are two approaches to growing a product. You A/B test a handful of tactics you think will work based on your opinion, … The post 11 ways to generate evidence-based growth experiment ideas appeared first on UserTesting Blog.
Is it true that you are searching for some awesome Cool Backgrounds? It could be for your Twitter account or Facebook page or your cell phone or the tablet-well, irresoective of the account or gadget, it’s typical to search for astonishing Backgrounds tuned in to your particular state of mind and taste. Show More Summary
One of the most important factors that contribute to a successful user research study lies in choosing the right participants (and the right number of them). How many participants do you need? There’s some debate out there over how many … The post How to choose the right participants for your UX research appeared first on UserTesting Blog.
We recently sat down for a chat with Maggie Young, our Senior VP of Customer Experience here at UserTesting. Maggie was previously an executive at Citi, where she was responsible for many of the digital customer experience initiatives there. … The post Spark a CX revolution: Q&A with Maggie Young, SVP of Customer Experience appeared first on UserTesting Blog.
If you’re ever lost in a large territory, the first thing you’d want to know is where you are. Once you know that you can figure out how far you are from your destination.
Delight is one of my favorite words. It captures a feeling most of us probably wish we had more often. So it’s no surprise that CX folks are somewhat obsessed with the concept of delighting customers. After all, who doesn’t … The post Why designing for delight doesn’t always work appeared first on UserTesting Blog.
UX research - or as it’s sometimes called, design research - informs our work, improves our understanding, and validates our decisions in the design process. In this Complete Beginner's Guide, readers will get a head start on how to use design research techniques in their work, and improve experiences for all users.
Let’s be honest: empathy isn’t something most marketers spend a lot of time on. We’re busy launching campaigns, generating leads, tracking conversions, and boosting revenue. We leave the deep customer understanding to our friends on the Product and Design teams. … The post Why (and how) marketers should build empathy for their customers appeared first on UserTesting Blog.