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The 10 Worst Social Media Marketing Decisions and What to Do Instead

This list of 10 bad social media marketing decisions is meant to prepare you for the biggest mistakes users make, giving you alternative actions to take to avoid them.

Google+: Worth It or a Waste of Time?

With Facebook’s announcement that their user base reached 1.5 billion people, Twitter’s efforts to revitalize their audience, and Snapchat and Instagram’s rise to social media dominance, we’re left scratching our heads as to where Google+ fits into the mix.

How to Win at Social Video: a Platform-by-Platform Guide

If you've experimented with video in social, you may have noticed that successful YouTube content often tanks on Facebook. Or maybe you've wondered how your Instagram videos should differ from your Vines.  In this post, we look at how...Show More Summary

How To Start A Successful Content Marketing Campaign From Scratch

Any content marketing campaign requires a solid foundation of knowledge, preparation, and execution in order to succeed. Failure to lay this foundation can lead to misguided efforts, disinterested readership, and a waste of company and...Show More Summary

5 Ways You Can Use Emotion To Increase Conversions

For a long time, it was believed that people make decisions rationally, while the importance of emotions was not recognised. Nowadays, we understand that people tend to make decisions based mostly on their emotions and positive and negative affect.

In social media's Iowa caucus predictions, Twitter nails it

As the votes continue trickling in from Monday night's Iowa caucus, Twitter came out on top in terms of social media predictions See also: Iowa caucuses: Ted Cruz upsets Donald Trump No prediction is perfect but Twitter got it closer than most by projecting Ted Cruz at the top of the GOP heap, ahead of Donald Trump and Marco Rubio. Show More Summary

4 Brands Using Color For Eye-Popping Facebook Ads

When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook newsfeeds, so advertisers who can skillfully use color in their ads will attract more views, clicks and conversions.  

6 Ways to Improve Your Twitter Strategy

If you’re looking to build a business, organization, or even an individual brand, Twitter can be a great tool to utilize. Twitter can help increase brand awareness, drive web traffic, enhance brand reputation, foster relationships, and establish expertise?—?if done correctly. Show More Summary

Stat of the Day: 14% of UK Start Ups Founded by Immigrants

It’s a report that’s almost 2 years old, but a stat that I only came across today. 14% of UK start-ups are founded by immigrants. To put that into context, that represents one in seven of all UK start ups....

How the Queensland Police used Nickelback to win Facebook friends

Australia's Queensland Police Service has ridden hoverboards coupled with an abiding hatred for Canadian rockers Nickelback into social media success The service's Facebook page has been liked more than 725,000 times, which is more than...Show More Summary

Are You A Jack of All Trade or a Master of One?

On my way back from the Affiliate Summit West in Las Vegas, I made a series of Driving with John Chow videos. This is the last of the series. One this episode, I answered a question that kept popping up during my panel session at Affiliate Summit. The attendees kept asking if they should try this traffic source or that […]

The Good Old Days

Back in the good old days, everything was easy. Everyone knew everyone. Money just showed up. Man, it was amazing. Everything was the best back in the good old days. Right? The Good Old Days There are two lies you tell yourself when you’re feeling uncertain. Continue Reading The post The Good Old Days appeared first on

Facebook Updates News Feed to Factor in Additional Cues on Post Rankings

Today, Facebook’s announced a new update to how the News Feed works, this time focusing on the strength of the signals which determine where stories rank in the News Feed for certain users. 

Report: iOS Users in the U.K. Travel 40% More Than Android Users

Travel search engine Gopili has released new data analyzing the travel preferences of iOS and Android users in the U.K.

Alphabet Becomes The Most Valuable Public Company In The World

Today was a huge day for Alphabet — the first day it finally broke out its “other bets” in its earnings report — and boy did the company not disappoint. The company smashed expectations on both ends, bringing in $21.3 billion in revenue and earnings of $8.67 per share. Analysts were expecting earnings of $8.09 on $20.8 billion in revenue. And with that, Alphabet… Read More

Post-Morin, Path Gets Chatty

Korea’s Kakao is making a big change to Path eight months after acquiring the social app. Path people can now message each other inside the app, rather than having to open the separate Path Talk app. It could be a move to invigorate users, and streamline the product. Show More Summary

6 Ways to Win Big With Paid Social During the Super Bowl

Here's how marketers can extend the reach of TV campaigns and drive engagement through social.

In Absence, Donald Trump Still Dominated #GOPDebate on Social

During the actual debate, Donald Trump was the main topic of conversation.

Latest Facebook News Feed Algorithm Tweak: High Ratings and Likely Engagement

Facebook’s constant fine-tuning of its News Feed took another step forward with Monday’s announcement that the social network is now using qualitative feedback to deliver the most relevant posts to users.

The Big Trend in Sports Engagement: A Little Hashtag Emoji

Twitter has already activated a hashtag emoji for this Sunday's Super Bowl 50, held about 45 miles south of the company's San Francisco headquarters.

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