Customers can be jerks, especially on social media. Here are a few real-life examples and suggestions for responding to similar scenarios.
Be your own customer. Martha Stewart and Tim Ferris—two wildly successful entrepreneurs—follow this strategy. They won’t invest in a product or service they wouldn’t want themselves.
Summary: There are probably very few people who haven't been outed for perusing social media at work by autoplay videos. Suddenly sound starts playing and the whole office knows you're not working diligently on that TPS report. Yesterday, however, video autoplay took a horrific turn.
Wit is a gift, true, but you don’t need to be Rob Delaney in order to be funny online. In fact, when we’re talking about being funny online, maybe what we’re really talking about is being creative online. The definition of wit, after...Show More Summary
To me, one of the weirdest things about Google is that, for an international technological powerhouse with a market cap soon to reach half-a-trillion dollars, it is rather idiosyncratic. And they are idiosyncratic in a way that goes beyond Google doodles, or the many search easter eggs that the company has slipped into its algorithm. Show More Summary
Quick! You’re back in high school, just walked through the gates of your school, and the bell rings. you know that your teacher for first period locks the doors on latecomers, and you’re five minutes away from a one-way ticket to detention. What do you do? A) Get stuck to your spot like a deer […]
Studies show that if someone has a problem with your business, they’re very likely to take it to Facebook or Twitter. Not only do people tend to “flame” and “troll” on your favorite social media sites, but according to research fromShow More Summary
Your business blog can be one of the most powerful online marketing tools. Regular, interesting and well-optimized content can offer your business a better way to build your brand, position yourself as an industry expert, provide an opportunity to speak to your audience and a great way to generate new leads. Show More Summary
As brand storytellers we’re trying to engage consumers and convince them to buy our products. Yes, that’s the bottom line goal. The challenge (and most often, failure) of brand storytelling is that we rely on flash, but not on resonance.
I probably don’t have to spend much time trying to convince people that there is a gap between the experience customers expect and the one they actually receive. Before I just gloss over the evidence, let’s just say that there is a significant...Show More Summary
After relying on a collection of collaboration tools, our startup Cruiseable has hit upon a project management tool that brings order to the chaos: Glip. Continue reading ?
Spheric aims to revolutionize the way we meet, network, and connect. If you are on an extended layover somewhere, Spheric can find people valuable to your professional network within close proximity to you.
Instagram has released a video showcasing how brands can use carousel ads for storytelling on the platform. It’s a fascinating insight into how leading creatives work, and how they approach Instagram for advertising purposes.
For this week's edition of CMO of the Week, Drew Neisser speaks with Phil Granof, former CMO of Black Duck, an open source software management company. Granof discusses the leadership that helps marketing thrive.