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Why Long-Tail Keywords?

Since many big box retailers have already optimized for short-tail (less specific) keywords, your best bet for increasing your SEO ranking is to use long-tail keywords to minimize competition. The longer and more specific your keywords are, the easier it is to rank on them. Keywords that are more specific are usually referred to as long-tail.

Facebook Aims to Outcompete Google and Pinterest as the Leading Shoppable Search Engine

Combined, Facebook's two announcements last week shed light on Facebook’s upcoming ecommerce and mobile commerce strategies. Using The Find, Facebook can create a shoppable search engine that rivals Google and Pinterest, and then, through its payments capabilities, the company can process transactions for those items via mobile –– all without having to leave the app.

Killing Unicorns: Putting Sky-High Startup Valuations into Perspective

We have all seen statements such as "Uber is worth four times more than Hertz, and it doesn't own a single car." While there is a kernel of truth to this statement -- Uber's latest round valued the company at $40B while Hertz's current...Show More Summary

48 Hour Spring Sale – Start Your Blog for $2.23!

Have I got a great deal for you. My web host, HostGator, is hosting a 48 hour spring sale. Starting right now, and ending on Wednesday, April 15th at 11:59pm CST, you can get 55% off all hosting plans that HostGator offers! This is a huge saving. With the discount, you can start a new blog for as low as […]

Worldwide, Most PC Buyers are Savvy Bargain Hunters

Worldwide personal computer (PC) shipments totaled 68.5 million units in the first quarter of 2015 (1Q15) -- that's a year-on-year decline of -6.7 percent, according to the latest global market study by International Data Corporation (IDC).

MTV Movie Awards Looked A Lot Different In 1995

The MTV Movie Awards have been entertaining fans for years. Each year the best actors, musicians and celebrities converge on the awards show. Of course, not a year goes by without crazy fashion statements, amazing musical performances and shocking moments. While everyone is still talking about this year’s shows, we thought it would be interesting […]

How Much Does It Cost To Run My Blog?

Have you ever wondered how much it cost to run a million dollar Internet business? It’s a question I get asked a lot. Most people can figure out that my blog can’t be run on a $5 a month HostGator web hosting plan. In this Driving with John Chow episode, I reveal how much it cost to run John Chow […]

Who Was? Adventure Brings Historical Trivia to iOS

Penguin Young Readers has announced the release of its latest educational trivia app, Who Was? Adventure, based on the Who Was…? series of books from Grosset & Dunlap. Who Was? Adventure features over 4,500 trivia questions for bothShow More Summary

QuizUp Mobile Trivia App Updated for Game of Thrones Season 5

In celebration of the new season of HBO’s Game of Thrones, developer Plain Vanilla Games, maker of the QuizUp mobile trivia platform, has partnered with HBO for six months of branding and cross-promotions. This is the company’s second QuizUp partnership with HBO. Show More Summary

Facebook Elaborates on Privacy for Atlas, LiveRail, Ad Preferences

Recent changes to Facebook’s ad products resulted in concerns about users’ privacy, and deputy chief privacy officer Rob Sherman aimed to put users at ease with a detailed note on the Facebook and Privacy page Monday. Sherman discussed...Show More Summary

? Review: The ‘New’ Nintendo 3DS XL

Before we start, what’s the difference between the Nintendo 3DS XL and the New Nintendo 3DS XL? via Wikipedia: The New Nintendo 3DS and New Nintendo 3DS XL are updated revisions of the 3DS and 3DS XL that were first unveiled during the Japanese Nintendo Direct presentation on August 29, 2014. The new models feature […]

Son Steals $300 From Mom, Dad Punishes Him With Bad Haircut [Video]

Many videos featuring unique forms of punishment have gone viral. From teens holding signs on the side of the road apologizing for something they did to dads dressing up in embarrassing outfits because their child disobeyed, these videos have sparked conversation about proper ways to punish your kid. The latest video shows a father punishing […]

Game of Thrones Season 5 Premier: Jon Snow Leads Social Chatter

HBO’s Game of Thrones returned this weekend, and millions of people were talking about it through social media. According to Synthesio, a global social intelligence platform, the character most people were talking about was Jon Snow. Here’s...Show More Summary

Periscope Proves Great for Intimacy But Bad for Sharing

Ever since Periscope launched in March, the app has become a darling tech world darling, with many holding high hopes for its impact on social media, marketing and journalism. Jack Smith IV, a technology reporter for Observer’s Innovation...Show More Summary

Infographic: How Social Media Influences Auto Purchasing Decisions

As Facebook tries to court auto manufacturers for ad space, it’s becoming evident that social media and peer reviews do play a part in the purchasing decision. A new infographic from Crowdtap shows that 87 percent of people polled valued friends’ comments on social media when considering an automotive brand. Show More Summary

First Ever Head Transplant To Be Performed Despite Concerns

It seems like something out of a sci-fi novel, transplanting a head onto a living human. One Italian doctor says a head transplant could become reality by 2017. Transplant trials on animals, such as dogs and monkeys, have shown that the procedure is possible. Dr. Sergio Canavero has dedicated his work to experimenting with this […]

March Madness: Kentucky Most Shared On Social; Duke Most Written About

Though Duke emerged as the NCAA Men’s Division I Basketball champions, a new infographic from Mediametric shows that news about Kentucky, once considered the heavy favorite to win, was the most shared of any school on Facebook and Twitter. Duke...Show More Summary

Rendeevoo Is A Dating App That Cuts Straight To Cocktails

Dating apps fix the problem of finding someone to go on a date with. But the knock-on effect of that is needing to invest time making small talk on dating apps in order to acquire a date. U.K. startup Rendeevoo, which makes an iOS dating app, aims to ‘fix’ both of these issues in one cocktail-fueled swoop. Read More

Top 10 Media Publishers for March 2015: National Geographic Dominates

In March, U.S. media publishers accounted for 763 million total social actions, with 536 million actions from Facebook, 33 million from Twitter and 194 million from Instagram. This represents a 17 percent growth of social engagementShow More Summary

? Linked: “The rise and rise of the Hollywood film franchise”

via FT.com: Obst produced Interstellar, alongside Christopher Nolan and Emma Thomas, one of 2014’s rare original hits. She says technological change and the rise of the international market are to blame for the proliferation of so-called “tentpoles” — big-budget franchise movies that generate so much revenue they can support a studio’s entire year of production. […]

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