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Will Including Certain Words in Your Posts Lead to Higher Reach on Facebook?

Rumors have long suggested that including certain keywords in your Facebook updates can help boost their reach - but is that true?

New Social Care Track at Social Media Marketing World Shines Spotlight on Customer Service

For the first time in its now four-year history, Social Media Marketing World introduced an entire track at its popular conference dedicated to Customer Service.

20 Pre-Production Steps for Creating Successful Video Content

Here's a list of 20 video pre-production tips that'll help save you a lot of time, money, and hassle when creating video content.

5 Email Marketing Myths Debunked

There is a misperception that email marketing campaigns don’t work anymore. Let’s set the record straight.

Facebook Page or Group - Which Is Better For Your Business?

Do you need a Facebook Page or should you start a Facebook group - or both. Here's a basic rundown on the logic and purpose behind both options.

How to Spice Up Your Social Media Marketing with Variety

While it can be challenging to continually create new content for your social media posts, doing so provides you with significant opportunities to engage and grow your online audience.

How to Build an Army of Influencers

Influencer marketing is becoming increasingly important as social networks provide a platform for everyone to build any audience. So how do you go about making influencer marketing work for you? Here are some tips.

New Study Shows How Audiences Are Using Facebook's Reactions

A new study from the team at Fractl has looked at how people are adapting and utilizing Facebook's new emoji-like Reactions to respond to on-platform content.

This Dapper Bunny is an Instagram Dream Come True

We’re right smack-dab in the middle of the week. How has it been to you? If the going’s gotten tougher than usual, and you need a breather, let this dapper bunny be your chill. ???(?°?°?) 2?????????????????????????? A photo posted by mumitan (@mumitan) on Oct 19, 2015 at 7:47am PDT Meet PuiPui, or […]

Why You Should #CompareYourselfToACheesecake2016 [Video]

One young girl’s encounter with a social media troll has transformed into women all around the world coming together to show their support. And it has everything to do with a certain baked good. Just a few days ago, 18-year-old Kerione tweeted a photo of her in her red and white prom dress. Quickly after, […]

Here Are The Most Adorable #TakeYourKidToWorkDay Tweets With Pictures

So today is “Take Your Kid to Work Day” is today, which is even more fun than casual Friday and Twitter is celebrating with the hashtag #TakeYourKidToWorkDay. Some of the Tweets that are coming from this hashtag are ridiculously adorable, every little guy/girl wants to go to work with their parents every once in a […]

Babymetal Becomes Newest Alt Character in Super Mario Maker

Remember Babymetal? That adorable trio that rocked the house with their guitar-shredding, hardcore riffs and cute performances? Young ladies Suimetal, Yui-metal, and Moametal are back to rock your video game levels, courtesy of Nintendo’s Super Mario Maker. Mario can now turn into an adorable sprite composite of the trio. How? All you, the player, need […]

Integrate Sales and Marketing Teams for the Best Results

Integration between all departments is important, but when the ultimate goal of marketing is converting leads and sales teams are using marketing material, companies will get better returns.

? Domains are Getting Expensive

I’m guessing there is possibly cheaper registrars but I generally renew domains every 2 years and while I had debated letting lapse, I decided to keep it a bit longer. It was a domain i bought for a podcast that happened but never took off. Anyway, TLD is really expensive but I...

The New York Times is Sending Out a Second Round of Google Cardboards

Summary: Last November, The New York Times and Google organized a massive giveaway of Google Cardboard, shipping a million of the disposable virtual reality headsets alongside a new "NYT VR" app. Next month, they're doing it again — this time for online-only subscribers.

The Rise of 'Micro-Influencers' on Instagram

Summary: There’s such a thing as being too popular. It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. A survey of 2 million social media influencers by influencer marketing platform Markerly showed that for unpaid posts...

When 140 Characters Isn’t Enough

Twitter is a wonderful tool, but 140 characters is often inadequate to communicate a complete message.

Netmarble Launches Disney Magical Dice on iOS, Android

The Monopoly-style board game allows up to four players to move around a Disney-themed game board, spending coins to purchase squares and construct buildings.

How to Decide If Twitter Should Be Part of Your Marketing

In my previous blog posts, I’ve been emphasized the importance of social media when blogging and promoting your content. No matter what type of niche you’re involved in, it’s important that you make use of popular social networks like Twitter, Facebook, and Google+. The amount of traffic that flows through these networks is amazing and content has gone viral in […]

Facebook Now Up to 1.65 Billion Active Users, Beats Expectations on Revenue

The rise and rise of Mark Zuckerberg’s social media empire continues - Facebook has today released its Q1 2016 numbers, again beating market expectation.

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