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Ask SMT: In your opinion what was the biggest development in social media marketing in 2016? Why?

Our SMT Influencers shares their thoughts on what they felt were the biggest developments in social media marketing in 2016.

1 Billion Reasons Why Snapchat’s Brand Filters Are Shaping the Future of Marketing

These “snaps” created with filters are viewed more than 1 billion times per day. As always, advertisers will find a way to follow the eyeballs, which is why sponsored filters have become a cash cow for Snapchat.

Facebook corrects more metrics affecting ad reach, streaming reactions, plus Like & Share counts

Facebook today announced it’s correcting a few more issues with its metrics in areas like audience estimation for ads, live video reaction counts, and its Like and Share buttons. Though the fixes are referencing several of Facebook’s...Show More Summary


@BarryCaro: @alex_block If we had EVs roughly via these city-states (limited to 50), the results would still be 306-232… HRC — Barry Caro (@BarryCaro) December 1, 2016

"The burnt child dreads the fire."

“The burnt child dreads the fire.” - William Clifford, The Ethics of Belief

6 fintech players changing the face of global payments

The onset of the digital revolution has facilitated diversification, fragmentation and personalisation of spaces as diverse as media, travel and communications. Through the emergence and popularization of fintech platforms, this process is reshaping the payments space. Show More Summary

8 Social Media Trends You Need to Know in 2017 - The Influencers' View

What's coming next in social media and digital marketing? Talkwalker asked some of the biggest names for their thoughts.

The Top 5 Ways to Reach out to Millennials [Podcast]

In a new podcast, Jorgen Sundberg speaks with Brenda Wong of Debut to discuss marketing to Millennials.

The Theory of Email Evolution [Infographic]

This new infographic looks at the evolution of e-mail, from the first send in 1971 to now. 

4 Scientific Ways to Get More Traffic with Content Marketing

Here are some key tips to help you stand out with your content marketing efforts.

Twitter briefly changed how @ replies work and users went crazy

Twitter's iOS app experienced a subtle but important change Friday — the old style of replies, which required placing the "@" character in front of the username of the person you're replying to, was briefly gone, and replaced with the...Show More Summary

5 New Social Platform Updates You Need to Know About

As we come into the final weeks of the year, the updates keep on coming from the major social networks.

the-future-now: Free public transportation and it could fight...

he-future-now: Free public transportation and it could fight air pollution? What’s not to like? (x) | follow @the-future-now

Pantone's New Color Of The Year Is Weird And Perfect

Summary: Bucking the national mood, Pantone has selected a decidedly optimistic new color of the year: 2017 will be the year of Greenery (15-0343 TCX), "a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore...

How to Create the Perfect Email That Actually Converts

A few weeks ago, I published a post on how to kill your email delivery by making some very common mistakes. Some of the mistakes many bloggers were making consisted of not getting the right approval, sending unrelated content, buying email lists, etc. Hopefully, all of you are not making these mistakes and can now revamp your email marketing efforts. […]

The Newest Trend Has People Dying For The Perfect ‘Killfies’,

Some people are literally killing themselves all for the sake of the newest selfie trend: killfies. These dangerous snapshots consist of the person taking a selfie while doing something death-defying, such as hanging of a cliff or holding a gun to their head. You might be thinking it is all fun and games, but hundreds […]

Facebook's Testing its Own Version of Snapchat’s Custom Geofilters

Facebook's testing out a new custom Frames tool, similar to Snapchat's custom Geofilters.

Sheryl Sandberg: “People don’t want to see hoaxes on Facebook”

Today on “Today,” Sheryl Sandberg dismissed Facebook’s role in the 2016 presidential election. Still, she didn’t want you to forget that Facebook plays a relevant part in political and social movements, just not in a way that went on to influence the results of the most divisive election in modern American history. “People come to Facebook to share what matters… Read More

The Future of Digital Media: Visual Media and Niche Audiences (Report)

Video is taking over digital media, and personalization may be contributing to the development of siloed audiences.

Camera Effects: Facebook Users (in Some Countries) Can Create Custom Profile Picture Frames

Facebook is allowing users in select countries to create custom profile picture frames that can be shared and used by other users, as well.

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