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Harambe memes chase Cincinnati Zoo off social media

It's time to give The Cincinnati Zoo a break. It's been three months since the death of Harambe, the western lowland gorilla who was shot and killed after grabbing a 4-year-old boy and dragging him across his exhibit, but people areShow More Summary

How Are Journalists Using Social Media? (Report)

The vast majority of journalists consider publishing and promoting content the most important use for social media.

Pinterest Acquires Instapaper; App to Continue On

Pinterest has clicked the save button on Instapaper, announcing its acquisition of the application, which will continue to operate as a separate app.

Linked: Want to Attract More Readers? Try Listening to Them

via NYTimes: The paper has already made some meaningful steps in this direction. But adapting to changing reader tastes may not be easy for The Times, a name synonymous with trust and quality, but also with stuffiness and a rather muzzled sense of humor. After all, it still clings to the use of courtesy titles... ?

Rio 2016: Usain Bolt, Michael Phelps, Coca-Cola Dominated Social Chatter

Overall, Brandwatch tracked more than 23 million mentions of the Olympics, from Opening Ceremony through Closing Ceremony.

Social Media Image Sizes for 2016 [Infographic]

This infographic from Mainstreethost outlines then latest social media platform image sizes and dimensions.

How a Low-Price Provider Can Still Rock Social Customer Care [Podcast]

A Malaysian-based video-on-demand startup that aims to “bring the world’s best content to emerging markets at a price that everyone can afford” also focuses on delivering outstanding customer service via social media. 

Meet The 25-Year-Old Cancer Patient That Has Decided To Live-Blog His Own Death

Dmitrij Panov may look like your normal 25-year-old but his story is much different. The 25-year-old is making headlines for a very controversial reason and once you find out why you’ll be shocked as well. Dmitrij Panov started a blog back in February. His first entry started off with a shocking confession: “Hello, my name […]

Facebook Slideshow Ads Get Several New Features

Facebook introduced its Slideshow feature last October, allowing brands to create video ads out of groups of still images, and the social network announced a host of new Slideshow features Tuesday.

Twitter Adds New Featured Stickers for Dog Lovers

Ahead of National Dog Day Aug. 26, Twitter released a new set of featured stickers in a "We Love Dogs" category.

Facebook improves its “lightweight video” Slideshow ads, including support mobile ad creation

Facebook today is rolling out a number of improvements to its “Slideshow” ads, announced last fall as a means of offering an alternative to video ads in developing markets where bandwidth may be limited. The company this morning says...Show More Summary

Boomerang launches machine learning email composition tool Respondable

Writing emails that get responses is a valuable skill - but it is hard to determine what makes an email likely to get a response. Boomerang thinks its new tool has the answer for businesses.

Marketers Must Balance Targeting With Audience Reach

The Wall Street Journal recently published a story that caused some alarm in marketing circles: “P&G to Scale Back Targeted Facebook Ads.”

Offline Conversions API Available via Facebook Business Manager

The offline conversions API Facebook began testing in June is now available to all managed business accounts via Business Manager.

How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon

Summary: Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. It’s hard not to be touched by the ad that shows a Coke machine uniting people who live near the hostile Pakistan–India border. And most people probably remember the “America the Beautiful” Super Bowl commercial from 2014...

Twitter Rolling Out Night Mode on iOS

Previously released on Android, night mode is a visual option that darkens the app's background and changes the app's text from black to white.

How to Increase Your Retweets Rate

Did you know that getting “retweets” on Twitter can increase your content engagement by 30%? The best thing about this statement is that the 30% can fluctuate depending on the type of content being shared. For example, 30% of 10,000 is different than 30% of 1 million. You should always focus on writing and sharing content that people love on […]

Email List Hygiene Best Practices to Curb Unsubscribe Rates

To boost your e-mail campaign performance, e-mail list maintenance is a "must-do" process.

How to Track the Results of your Influencer Marketing Efforts (and Why You Should)

To ensure your influencer marketing campaigns are effective, you need to ensure you're tracking the right metrics.  

4 Powerful Social Media Outreach Tactics

Many businesses have a content strategy in place, but fewer are putting equal focus on distribution and outreach.

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