Our whole definition of "customer facing" is under attack as companies realize (or should) that a lot of activities outside of sales, marketing and customer service are just as important to delivering experiences to customers that meet expectations.
Snapchat has routinely been the subject of jokes about the meteoric rise of its valuation. Tuesday's report that a new funding round would value the messaging company at $10 billion only served to add to the snickers. See also: 9 Snapchat...Show More Summary
It may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants, is not the content your organization should be creating and publishing.
The Spanish fashion retailer Zara apologized for and pulled a kids' T-shirt from its website on Wednesday after many on social media pointed out it strongly resembled a Nazi concentration camp uniform. The company listed the "sheriff" shirt on its website for $22 as part of a fashion collection. Show More Summary
Katherine Halek is the content strategist at Signazon.com, a leading online printer that works with thousands of small businesses around the country. Katherine enjoys writing about social media, marketing and entrepreneurship. Connect with her on Google+. In today’s marketing climate, countless businesses succeed by marketing exclusively online. Show More Summary
We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, LinkedIn and Outbrain. Here's what we discovered.
Social media on its own is unlikely to build our business – unless it is the place all our customers hang out. For most businesses, that is not the case.
Facebook turned a lot of heads last month with the announcement it was testing a “Buy” button on sponsored ads and Pages updates. Positioned as a way for brands to sell their wares while keeping customers inside Facebook’s social embrace, it’s pretty much a win-win for retailers and Facebook combined.
Since the dawn of consumerism, filters have been influencing buyers’ purchasing decisions by narrowing buyer options to simplify the process of choosing a product or a service from a pool of choices. Who's telling your customers what they need, or when they need it?
This article is part of DBA, a new series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management. If you're a founding member of a tech startup, the odds are good that at some point you will find yourself pitching a venture capital firm to raise money. Show More Summary
Have you ever wanted to know more information about a caller before you answer a call? New York based Contactive wants users to see the most complete profile for everyone you interact with on your mobile device.
Instagram’s latest standalone app is a wonderful tool for mobile filmmakers. The app, Hyperlapse, uses the phone’s gyroscope to stabilize time-lapsed videos into smooth cinematic creations — all at the palm of your hands. Unlike Instagram, this app doesn’t come with a filter. Show More Summary
Facebook wants to bring emerging market mobile advertising up to speed — by making speed less of a factor. Facebook has launched a new option that allows marketers to target certain types of smartphone network connections, a move aimed...Show More Summary
The cloud wars just got even more serious. Dropbox on Wednesday announced big changes to its Dropbox Pro offering, including more storage space and better sharing options. The company's new pricing matches similar moves by Google and...Show More Summary
For anyone who groans at the words "networking event" take heart: there's another way. This post defeats the idea that you can only get the network you want by doing the things you hate. Specific strategies for LinkedIn, Facebook and Twitter are included.
Blog posts need a little help to reach the eager eyes of your audience. Here are a few ideas on how to promote your content on social channels.
The value of Twitter goes well beyond selfies with your cat, and Hootsuite is a great tool to uncover the potential opportunities therein. Here's how to use Hootsuite for more intelligent Twitter management.
As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Any modern marketer has – in one way or another – likely been involved in a social media marketing campaign. Show More Summary
According to Jenny Halsz, President of JLH Marketing, "The funny thing about SEO is that the more things change, the more they stay the same. The tactics shift, and the penalties increase, and the black hats get smarter, but SEO is still fundamentally just marketing." Here are some strategies to help your SEO take off in 2014.
DOLAN SPRINGS, Arizona — A 9-year-old girl accidentally killed an Arizona shooting instructor as he was showing her how to use an automatic Uzi, authorities said Tuesday. Charles Vacca, 39, of Lake Havasu City, died Monday shortly after...Show More Summary