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Is Facebook Still a Valuable Service Tool for Business? [INFOGRAPHIC]

Paul Schulze has a fascinating post and infographic up on the Fanpage Karma blog analyzing whether or not Facebook is still a useful tool for businesses, titled, alarmingly, "Attention! Facebook is losing its footing – user posts decreasing." The only thing is, according to the Fanpage Karma blog's analysis, Schulze's alarm might be perfectly justified.

Reddit Launches Upvoted, Its “Digital Magazine” For All Things Reddit

Reddit, the squirrely site that has more links to content than you shake a stick at has launched a new site, with new content. It’s called Upvoted, and it’s a digital magazine of sorts with original digital bits inspired from the community...Show More Summary

#TopTips to Improving Your Social Media Customer Service

Social media customer service is no longer a choice – it’s an essential piece of your customer experience strategy. The challenge lies in the fact that social media is like a living, breathing entity, with its constantly evolving algorithms and consumer-driven trends. Show More Summary

3 Types of Video to Incorporate Into Your Social Media Strategy

Social media is not just about sharing text updates, links, and photo memes. Video continues to become increasingly more popular, as evidenced by the fast rise in live streaming platforms like Periscope and Blab. If you are interested in incorporating video into your social media strategy, here are the ways to do it and why you should try each.

What Types of Photos Get the Most Likes on Instagram? [INFOGRAPHIC]

Have you ever posted a photo you thought was really great to Instagram and one liked it? You may be posting along the lines of some well-known Instagram cliches (people can handle only a finite number of cats, manicures, and “Outfit of the day”…). Show More Summary

Why an Online Customer Community is a Gamechanger for Your Brand

Social media channels are great places to connect and engage with customers. The problem is that you don't own those communities. You don’t have a say in any design or functionality changes. And, what happens when everyone jumps ship for the newest and coolest social media network? You could be left with no community.

Increase Online Store Conversions this Christmas

As summer draws to a close and we head into the autumn period, we can fully expect businesses to be transitioning across the country as they brace themselves for one of the busiest periods in the shopping calendar - Christmas. Whether...Show More Summary

Michelle Obama Fixes Barack’s Bowtie; Becomes Meme

Admit it, America: we’ve never had a First Family so relatable — and so meme-able! Whether it’s reacting to mean tweets, dealing with a tantrumed toddler or dealing some real burns on current issues (courtesy of “Anger Translator Luther”, of course), President Barack Obama has been cheered, has been jeered, but there’s one thing undeniable […]

Direct-Broadcast Quality Video, Using Nothing but iPads and iPhones

Summary: We have all seen iPads becoming the new recording studio, but are we now seeing the shift for television broadcast studios as well? Switcher Studio, a venture in digital video, introduces itself as a mobile video app that allows...Show More Summary

5 Steps for a Stronger Social Media Strategy in 2016

We’re headed — faster than ever it seems — for another new year. And 2016 promises to step up the social-media game once more. Post by Adi Englander Apple will be launching its latest operating system, iOS 9, in September. Google has updated its algorithm to give far more priority to mobile search results. And pretty much every popular social media … Continue reading ?

Employers: Guidance to Refine Social Media Policies, Part 1

Employers, how often is your company’s Employee Handbook updated?  How often are your employee conduct and social media policies reviewed for compliance with the law?  At the very least, hopefully these policies and documents are reviewed...Show More Summary

How To Really Make Money with Affiliate Marketing

Most new affiliate marketers getting into Internet marketing do what I call hit and run affiliate marketing. It’s the model they’re all familiar with because it’s the one they hear about the most. The hit and run marketing steps goes something like this. Select an affiliate product to promote Send traffic to the advertiser’s sales page with paid traffic PROFIT! […]

Facebook Releases New Research Into How to Maximize Audience Response on Instagram

Facebook has published new research examining what resonates most with Instagram users, providing a range of valuable insights into how and why people engage with content on the platform – and their findings may just change the way you approach content on the visual platform.

A Good Social Relationship Management Platform: What Can It Do For Your Brand [Infographic]

This infographic-checklist, created by Wsiworld, examines what a good social relationship management platform, as part of your digital marketing strategy, can help you accomplish.

Digital Proximity Brings Us Closer

As the digital landscape is ever-changing, so too are the ways in which marketers are able to bridge the gap between business and consumers. One way that companies are winning is the early adoption of digital proximity marketing as part of their overall strategy.

5 Metrics Your Startup Should be Using to Measure Influencer Marketing

Compared to traditional forms of marketing, social media offers the ability to create incredibly targeted marketing campaigns while also measuring an array of metrics to determine which methods drive the greatest return on investment (ROI). Show More Summary

3D printing: the accelerator for new product development

This week my daughter turns 6 and I’ve spent my evenings frantically trying to find out where I can buy a personalised cake. But on my travels I came across something much more exciting – personalised, 3D printed sweets! German company...Show More Summary

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