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Rainbow Connection: Should Your Brand Jump for Social Change?

Marketers have undoubtedly been working overtime lately to keep their brands on the pulse of social change. Sweeping legislative changes, triumphant social justice causes and tweeted celebrity swagger have all swelled together into a heady mixture of trends and opportunities for companies. Show More Summary

SEGA’s, Picomy’s Heroki Takes Flight on iOS

SEGA announced the release of Heroki, a premium action-adventure title, on iOS devices. Developed by Picomy, the game follows the title character on a quest to save his home world of Levantia from evil forces by reclaiming a magicalShow More Summary

How to Build Your Email List from LinkedIn and Twitter

Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! 91% of all US based consumers use email daily. The average order from email is 17% higher than an order from social media. Show More Summary

New Social Campaign to End Indoor Tanning

Summary: The National Institutes of Health (NIH) wants teens to stop using tanning beds, and they’re taking to social media to spread the word. The agency plans on spending over half a million dollars on a social media campaign to educate teens’ mothers on the dangers of tanning salons. Show More Summary

37 Elements of Effective User Engagement #13 – Incorporate a Forum

This part will look at additional features you can add to your website to increase engagement. In the previous parts, I’ve been going through the different existing elements on your website that can increase user engagement. The reason...Show More Summary

Redditors are sharing advice for turning off the ‘Connect’...

Redditors are sharing advice for turning off the ‘Connect’ serivce inside the new Apple Music.  Apple is going to have to build something more social than Connect, which is just a means for artists to broadcast.

Dead in Eight Seconds: Body Cams Capture Police Shooting

Warning: this article contains disturbing content, including graphic video.   PALESTINE, Texas (SND) — James Bushey moved to Palestine, Texas after “losing everything”. He had been through a divorce, was abusing alcohol, and needed a job. “He was just a good guy and down on his luck,” Said his brother, Jeff. The Bushey brothers had been living together while […]

The folks at genned up this graphic timeline on chat...

The folks at genned up this graphic timeline on chat services. Yikes. There’s a lot of them.

More Brands Using Facebook Ads, Video Best for Organic Reach [Study]

New research from British social media analytics company Locowise found that of the 5,000 brand pages they surveyed, 43.36% are now using Facebook advertising to boost reach – an increase of 503% on the same figures from April. The finding...Show More Summary

7 Ways To Do More With Earned Media

So you've implemented a blogger outreach program and you're working with YouTube influencers to have them say cool things about your brand. Now what? Having those earned mentionsfloating around the blogosphere and across social are fantastic,...Show More Summary

Snapchat Announces Significant Change to User Experience

?Snapchat has released a major change to the way it operates, switching from a system where users hold their fingers on screen to view content to tap-to-view. The change could have significant impacts on user experience, and engagement as a result.

Video Content: Facebook Vs. YouTube for the Title

Facebook Vs. YouTube for video content supremacy. It's been a hot topic, with video content proving an increasingly powerful weapon in the battle to effectively capture the attention online audiences. And while YouTube has been dubbed...Show More Summary

Instagram yanked Talib Kweli's photo thinking it was 'hate speech'

Instagram on Wednesday temporarily yanked an anti-racism post from hip hop artist and longtime activist Talib Kweli because an image seemed to violate the social network's community guidelines Kweli in the past has been extremely vocal...Show More Summary

The (Literal) Startup Bandwagon

San Francisco has long been the startup hub of the US, and even though other regions have made a valiant effort, you just can’t separate “startup” from Silicon Valley. But, forget about getting on the startup bandwagon—get on the startup bus! In San Francisco, Leap buses have a Leap app, which lets riders purchase snacks on the go. Leap CEO […]

Facebook Taking the Challenge to YouTube with New Video Ad Partnerships

Following updates this week relating to new video metrics and an algorithm update geared towards showing users more videos, Facebook has today announced its first steps towards enabling video partners to earn ad revenue from the 4 billion...Show More Summary

These June #MashPics celebrate summer and outdoor activities

June's #MashPics are a collection of bright colors that symbolize LGBT pride, sunshine and beach shots that mark the start of summer. We saw caps and gowns celebrating graduation season, photos of dad around Father's Day, and the very...Show More Summary

Three Facebook Ad Technologies Quietly Changing the Game

I remember the first time I walked into Facebook's offices, years ago. I was met with a sign that said, "Done is better than perfect." The sign was there to remind employees that progress isn't about finding absolute clarity first, then taking the perfect steps forward. Show More Summary

Facebook to Announce 2Q Financial Results July 29

Facebook will announce its second-quarter-2015 financial results after market close Wednesday, July 29. The company will host a conference call at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations site, accompanied...Show More Summary

Is Social Media Bad for Us?

Back in 2012, Social Media Today published an article that asked the question: “Is social media a good thing or a bad thing?” The question was then addressed in the broadest possible manner. Is it good for individuals? It is good for...Show More Summary

SnapStream 6.6: Support for Native Twitter Videos, and More

Digital-video-recorder and TV-search company SnapStream announced support for native videos from Twitter last month, and version 6.6 of its software includes that and several new features. SnapStream said in a blog post last month that...Show More Summary

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