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Five Mobile App Marketing Mistakes

Before you jump into the mobile world of online applications, consider the following: a mobile website is not the same as a mobile app. You don’t want to miss an opportunity to engage the consumer market, you need a smart strategy. That’s why you need to avoid making these five critical mistakes when it comes marketing your mobile app.

The best rugged Bluetooth speakers

We searched for the top ultra-rugged, splash proof, portable, take anywhere Bluetooth speakers we could find. Here are some Bluetooth speakers that will take what you can throw at them.

Twitter Launches Periscope, a Meerkat Rival

If you are active on social media, chances are that you would have heard of newly released Periscope and Meerkat, which arrived a few weeks before that. There was a time when keeping abreast with the latest meant knowing the latest virus threat but now everyday something new comes up. If you haven’t heard of […]

Facebook's Semi-Annual Privacy Hoax

Summary: It's that time of year again; the time when uninformed Facebook users seek to protect their photos by posting about copyrights in their Facebook feed. The near semi-annual freak out is a hoax, and has been going on for years. Posting to Facebook does not transfer any copyright. The social media site's policy is that by uploading content...

Is Social Sales About Contacts, Context, Content or Conversions?

The simple answer is, it’s all 4. You need contacts to engage and convert and content to assist you in this process. What is often ignored is context which plays a huge role in defining relevance. It is simply not enough to blindly throw content at customers all day long in the hope that they might […] Author information Craig Jamieson Craig M. Show More Summary

Feel the changing of seasons in these September #MashPics

We said wake me up when September ends, and the sudden cold sure did. It's only the first week of October and in New York, we're already feeling the shifting of seasons. A lot happened last month — fashion week took over big cities, the supermoon lit up the sky in blood red, Pope Francis visited the U.S. Show More Summary

How to Get People Talking About Your Store on Social Media

As the number of people visiting physical stores declines, retailers are looking to social media to boost awareness and, ideally, sales Here are some tips on how retail stores can capitalize on their social media audiences.

5 Ways to Tell If Your Social Media Strategy is Working

After writing out all the steps and goals for your social media activity, you implement your new strategy. But how can you measure the results? Read on to see what can help you determine whether your social media strategy is reaping any benefits.

Are You Shortchanging Yourself One AdSense Click at a Time?

While many website owners make money through AdSense, that revenue is rarely as strong or consistent as it could be. In this post, Randy Milanovic outlines some of the shortcomings of the AdSense system.

Facebook Outlines the Why and How of Instagram Ads in Two New Posts

While it was announced a few weeks back that Instagram was opening it's ad platform to all users, parent company Facebook has today taken the opportunity to showcase Instagram’s new ad options via their official channels, with not one but two posts outlining the case for Instagram ads and how brands can use them.

7 Ways to Gain Influence and Outperform the Competition on Facebook

In today's hyper-connected world, if you don’t have a Facebook Page for your business or brand, you may as well not exist. Here are some tips on maximizing your Facebook presence.

11 Remarketing Facts to Make You Rethink Your Entire PPC Strategy

Have you used, or considered using, remarketing within your digital strategy? Larry Kim provides some great tips on best practices in this post.

Twitter's 136-Page Handbook for Politicians

An NPR article recently reveals that Twitter “has a very special handbook just for people running for elected office. And it's 136 pages long."

? Changing of the Seasons

I was in Northern Vermont this evening and snapped a few photos. Thought they’d be worth sharing here:

Facebook Releases New Guide to Help Marketers Capitalize on ‘Moments That Matter’

There are 280 million friend requests sent on Facebook every day, more than four billion videos watched, 350 million photos are uploaded. That's a vast amount of data - how can marketers rationalize this conversation and hone in on the detail most relevant to them? Facebook's released a new guide examining just that.

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