Mobile messaging app Yo has been updated with the Yo Store, giving users a new way to subscribe to updates from their favorite online \"things,\" from sports teams and Instagram accounts to world news sites and more. The Yo Store isShow More Summary
Have you ever retweeted a celebrity on Twitter? You’re not alone. About one in four (24 percent) active users on Twitter have retweeted a famous person, and almost one third (31 percent) of celebrity fans have done the same. This data...Show More Summary
For the second consecutive year, Facebook was named the top company for interns by social jobs and career community Glassdoor. The top five companies on Glassdoor’s list of 25 Highest Rated Companies for Internships in 2015 were tightly bunched together, with Facebook, No. Show More Summary
A new app is aiming to combat cyberbullying through the power of positive compliments. The app is called Honestly, and it allows users to ask their Facebook friends questions, which can be answered anonymously with yes or no responses. Show More Summary
A total of 78 percent of the population in the developed world has access to the Internet, compared with just 32 percent in emerging economies, according to the latest report (embedded below) from Internet.org. Internet.org was created...Show More Summary
You don't want to ban picture taking at your restaurant or small business. In fact, you want to encourage it and nurture it because you couldn't ask for better publicity than your customers acting as your personal brand ambassadors.
The Oscars’ Most Social Moments Dominate an Average of 3.4 Minutes on Twitter February 25, 2015 The digital culmination of one of the industry’s most coveted awards was when movie icon Julie Andrews took the stage after Lady Gaga’s tribute, generating over 32K engagements.
Stage Set to Find Tweets on Google Search Results Once Again February 25, 2015 Twitter has recently found out that a whopping 125 million users visit the website every month, but do not register or view the content at all. The company hopes that this can be mitigated by this deal, as people will be able to see content from Twitter more on the Google search results.
Grammy-winning singer Chris Brown has abruptly cancelled his concert in Montreal and Toronto after the immigration denied him of his entry to Canada this Tuesday. He announced this unfortunate event through twitter, but deleted the post after a couple of hours. “The good people of the Canadian government wouldn’t allow me entry. I’ll be back […]
Did you know that 40 percent of the world’s population – about 3 billion people – use the internet? Desktop-based devices remain the most popular way to search online, but they face growing competition from smartphones and tablets, with...Show More Summary
We are naturally drawn to people. Like the wildlife around us we flock, gather, congregate, and engage in social surroundings because we are pulled like magnets to others. This is a good thing for your social marketing. There are people out there right now that need to know what you have to offer. Show More Summary
As Facebook App Deadline Looms, Marketers Must Consider Data Implications February 25, 2015 In March, Facebook finishes a year-long process to migrate all existing Facebook apps to their v2 framework. This allows for consumers to have much more control about the data they share with companies when they use social login.
Can Social Media Prevent Disease? February 25, 2015 Social media has shown its merits in the business world, as well as a platform for political engagement, fundraising, and viral entertainment marketing; so what about campaigns to collectively elevate public health by influencing behavior? This isn't just marketing a product or an experience--it is marketing lifestyles.
What Is the Personality Type of Your Brand? February 25, 2015 A brand personality type can be anything from eco-conscious to a source for education to trendy. This vibe and human part of a brand is the first thing that consumers connect to. Show More Summary
Guest post by Ivan Serrano It’s three in the afternoon. You’re feeling a bit drowsy and bored, so you log on to Facebook and peer into the lives of your friends. Maybe you follow a link to Instagram and look at pictures posted from someone’s recent holiday, or maybe you sign on to your Linkedin […]
7 Essential Video SEO Tips to Rank #1 on YouTube February 25, 2015 YouTube is the 2nd largest search engine in the world so you obviously want your videos to get to the top of the search, but is there a secret to rank higher than anyone else? Setting up a wise SEO strategy is the key ingredient when uploading your video to YouTube; here are some great SEO tips to make it so.
Using Social Media Metrics to Inform Your Digital Strategy February 25, 2015 The value of social media metrics goes far beyond just showing where to post and when on social networks. This data can be a window into the interests, desires...Show More Summary
Leveraging Search Intent Signals to Enhance Facebook Performance February 25, 2015 Once primarily associated with display, programmatic advertising can now be described as simply the automation of media buying and optimization that’s centered on audiences. Show More Summary
The Channel Marketing Data Gap: Control Freaks Beware February 25, 2015 For me, transitioning from a direct-to-channel marketing role has been an eye-opening experience. Where I was once crunching demand generation metrics and cost-per-MQL, I am now running adoption reports on partner enablement programs and new deal registrations. Show More Summary