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David Fincher's Gap Ads Are Black and White and Enigmatic All Over

David Fincher, best known for his obsessive and meticulous direction of The Social Network, Zodiac and Fight Club, has helmed the latest round of ads for Gap, which are shot in black and white and strive to be enigmatic. The four ads,...Show More Summary

What You're Doing Wrong with Social Media and How to Fix It

If you have noticed that your fans, likes, retweets, and followers are not increasing, this is a strong indication that no one is visiting your social media page. Furthermore, all of the efforts and resources you are putting into your social media campaign are not reaching their potential.

Social Media Policies: When Are They Taken Too Far?

Keep your social media policy simple, and don’t try to exercise too much control over your employees; otherwise it might blow up in your face!

Beyond Engagement: Educational Influence - A Study in Advocacy

Advocacy allows Birkbeck, University of London, to keep existing students, alumni and business connections engaged with every member of the wider university community. Birkbeck's largest source of students is recommendations from alumni, and advocacy is a critical part of its marketing activity.

Interactive Infographics: A Trend Returning?

Interactive infographic is not just a pretty way of displaying data. The social share results you see for some of the infographics made by brands are just astonishing!

The 7 Most Worthless Things at Your Garage Sale

When it comes to garage sales, one person's trash is...still another person's trash Garage sales are a popular way to clean the house of unwanted items. However, because most items are used, they have to sell for incredibly cheap Lynda...Show More Summary

The Deadly Mountains: Why More Inexperienced Climbers Are Dying

Two climbers and their guide were killed near the Aiguille du Midi peak of Mont Blanc last week, after falling an estimated 2,600 feet to their deaths on Europe's highest mountain. It was just the latest tragedy on Mount Blanc. Earlier...Show More Summary

Picdeck Is Like TweetDeck for Your Instagram Feed

One of the great things about Twitter is that there are dozens of third-party apps, such as Tweetdeck, which enable you to organize and sort your timeline into multiple feeds. This way, you can keep a close eye on specific users, groups...Show More Summary

GPS Data Helped Scientists Study Sheepdogs in Action

There’s a recipe to herding sheep, according to a new study focused on sheepdogs and their behaviors. A team of UK-based researchers used GPS devices to track the movements of working sheepdogs and their flock. They found the dogs don’t...Show More Summary

Qantas Airways Announces Worst Loss in History of $2.8 Billion

SYDNEY — Australia's national airline, Qantas Airways Limited, has posted a devastating loss of 2.8 billion Australian dollars ($2.6 billion), reflecting a profit-draining battle with its smaller rival Virgin Australia and aircraft write...Show More Summary

Follow Peaches from Farm to Market in New York

Eating locally and seasonally has been an ever growing idea as food has entered the cultural spotlight. Although it’s easy not to think about how your grocery store gets strawberries to sell in the middle of the winter, the trend is moving toward more conscious and concerned eaters. An hour and a half north of New York City lies Fishkill Farms. Show More Summary

Amish Beard-Cutting Not a Hate Crime, Federal Court Says

A string of unusual beard- and hair-cutting attacks on Amish people were not hate crimes, a federal appeals court panel ruled Wednesday The multiple assaults committed by 16 members of an Amish community in 2011 were motivated by personal issues, such as personality conflicts, harassment and power struggles, not religion, the 6th U.S. Show More Summary

Samsung Debuts Gear S Smartwatch With 3G, No Smartphone Needed

Samsung is at it again. Just six months after it announced its second-generation smartwatch — and just two since it launched its first Android Wear model — it has a new wrist wearable: the Gear S This time there's an extra twist, though:...Show More Summary

Hampton Creek's Plan to Reimagine the Future of Food

The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here. Name: Hampton Creek One-Liner Pitch: Indexing the world's...Show More Summary

'My Passenger Is Trying to Take Over': Dramatic Audio of Pilot in Hijacking Attempt

SYDNEY — An 82-year-old missionary has been charged with trying to hijack a plane, after he tried to take over the controls of the light plane on which he was travelling Monday. The pilot, 23-year-old James Chandler, had to wrestle the...Show More Summary

Going Shopping in Australia Is About to Get Easier, Faster and More Exciting

SYDNEY — No more queuing for coffee, waiting for a different-sized top in the change room or only shopping until 5 p.m The future of retail is on display in Melbourne, Australia, at the Gen2 Retail Evolution Lab by AOPEN, and it looks...Show More Summary

LG Gives Early Look at Its Circular Smartwatch

LG will launch a second Android Wear-powered smartwatch at the IFA 2014 tech conference in Berlin, a round device called the LG G Watch R. The device is one of the products LG is teasing ahead of next week's festivities. Earlier this...Show More Summary

9-Year-Old Who Killed Shooting Instructor With Uzi Sparks Gun Debate

The shooting range in a small Arizona ghost town where a 9-year-old killed her instructor when she lost control of a fully-automatic Uzi this week has changed its age limits, as the accident has stirred yet another national gun debate This...Show More Summary

Diane Sawyer Signs Off From 'World News'

Diane Sawyer has officially handed over the reins of ABC's World News to David Muir The anchor, who has sat at the desk for five years, signed off Wednesday with a speech in which she expressed gratitude "It has been wonderful to beShow More Summary

The NFL, Where Smoking Pot Is 8 Times Worse Than Beating a Woman

Outraged swelled in July when star Baltimore Ravens running back Ray Rice was suspended just two games by the National Football League for allegedly knocking his fiancée out cold in a casino elevator. Compared to the one-year ban Browns...Show More Summary

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