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What Can You Do With Video?

More specifically, can you create video, market video or sell video? If you can do one of those three things—or, even better, more than one of those three things--there is going to be a role for you somewhere, especially within sports media.

Linked: “Survivor of Deadly Crash Found Almost 30 Hours Later” (YouTube)

via YouTube: Kevin Diepenbrock survived the crash and the hours-long wait for help. Kevin spend 30 hours off a ravine at Tail of the Dragon in Tennessee. I’ve driven the dragon and my plans to ride it in November were squashed by major forest fires in the area but I plan on riding it in... ?

All the Feels: How Brands Use Holiday Video Campaigns

Coca-Cola’s polar bears are slipping and sliding in the snow enjoying the savory drink, while the Campbell’s snowman is yet again melting into a young boy enjoying his soup. These ads just keep pulling us in year after year.

Youtuber Rigs Fridge’s Ice Maker To Dispense Pizza Rolls [Video]

You’ll see your fridge’s ice maker in a whole light after seeing this ingenious Youtube hack. Let’s just say, if you are a fan of pizza rolls, you will love this. Featured on UPI, this short video shows a fridge’s ice maker dispensing the frozen pizza morsels with a simple push of the button. The […]

What Facebook Instant Articles Mean for Bloggers

As a platform, Facebook has changed and evolved significantly with the times. It may have started out as a way for college classmates to keep in touch, but it’s so much more than that now. It’s a legitimate marketing platform for companies of all types and sizes and, more recently, it is becoming a legitimate publishing platform too. We’re going […]

Micro-influencer marketing is the new long tail

I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. What this means is that I can go so far down the long tail that I … Continue reading ?

'Ich Bin Ein Berliner' trends after Christmas market attack

Berliners have been overwhelmed by messages of solidarity on social media after a driver rammed a truck into a crowded Christmas market in the heart of the German capital killing at least 12 people and injuring nearly 50.  SEE ALSO:Show More Summary

10 Social Media Trends Giving Brands New Ways to Engage in 2017

Here are 10 social media trends for 2017 that brands should be well aware of as they seek to meaningfully reach--and interact with--new and existing customers.

Airline skewers vlogger over stowaway video they say is 100% fake

Adam Saleh, you cheeky self-proclaimed "professional idiot," you.  The YouTube vlogger's recent video titled "I smuggled myself on a plane to another city and it worked!! (in a suitcase)" has racked up well over 2 million views.  But...Show More Summary

Linked: “Baby, This Song Is For You”

YouTube…I’ve always had a disdain for pop songs that use the word “baby”. Pet names are ridiculous but calling a grown adult baby simply doesn’t make sense and the pop-world uses this term as a default. Start counting how many times baby is said. It’s like 10-15 times per song. ? ?

AI-generated Christmas Carol

This is the lyrics of a truly creepy video of an AI singing a Christmas carol inspired by a photo of a Christmas tree. Lots to decorate the room The Christmas tree is filled with flowers I swear it’s Christmas Eve I hope that’s whatShow More Summary

Shareworthy, Not Shareable: How to Make an Impact in the Era of Constant Content

Being shareable simply answers the question, “Can they share it?” Of course they can, but that doesn’t necessarily mean that something is worth sharing. The real question that begs to asked is: Is it shareworthy?

Are You Too Busy To Stay Active on Your Blog

As your blog grows, you become busier writing content and getting involved in many side projects. There are a handful of blogs I read that are popular in the content marketing, SEO, and general blogging niche with the owners involved in several projects at once. There comes a point where you’ll be simply too busy to care for your blog […]

What Marketers Should Know About Instagram’s Shoppable Photo Tags

Instagram revealed a new feature earlier this month that many retail brands would love to jump into: taggable products, a new shopping experience inside the application.

Daddy Daughter Day At The Los Angeles Auto Show

Founded in 1907, the Los Angeles Auto Show is one of the biggest auto shows in the world. The show spans more than 870,000 square feet of the LA Convention Center in downtown Los Angeles. The best way to see the show is as a member of the press. The media get a full press day before the show opens […]

This humanitarian tells us how to stay real when you're Instagram famous

Turia Pitt is hilarious. She loves a laugh. And when she speaks, people listen.    And it's not just because in 2011, she made headlines for miraculously surviving a Western Australian bushfire, leaving her in a coma with burns to almost 70 percent of her body. Show More Summary

Out-of-Home: An Opportunity for Social Media Marketers

By many accounts, social media and out-of-home are among the fastest-growing segments of marketing today. But even the most enlightened of marketing organizations see them as two very different channels.

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