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Part 4) The Departure of a “Tyrant”

From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: While Apple PR portrayed former VP of Worldwide Corporate Communications Katie Cotton’s departure as a way for the executive to spend more time with her children, the true reason for her departure more likely was Tim Cook’s different vision for […]

Report: Apple wearable only being previewed at iPhone event, shipping next year

Following Re/code’s report earlier this week that Apple will announce its wearable product (iWatch, iBand) alongside new iPhones on September 9th, Re/code now adds that the device won’t actually be available this year. Sources in position to know tell me it won’t arrive at market for a few months. “It’s not shipping any time soon,” said one. […]

Part 3) Strategies: The “Art of Deep Background” and Controlling the Press

From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: Apple’s PR department presents a cool, measured public-facing image: it only responds to press inquiries when it wants...Show More Summary

The Best Free Apps for August 29, 2014

This week, it's all about Vegas, Vikings and video...separately, thank goodness. The post The Best Free Apps for August 29, 2014 appeared first on AppleTell.

Apple's wearable 'iWatch' not expected to ship until early 2015

Though Apple is expected to unveil its hotly anticipated "iWatch" at a forthcoming Sept. 9 event, the device won't actually ship to consumers for some time, potentially missing the holiday season entirely and arriving in stores in early 2015, according to a new report.

Part 2) Introducing the Teams: How PR Is Organized at 3 Infinite Loop

From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: Unlike Microsoft, Samsung, Adobe, cellular carriers, or Wal-Mart-sized corporations, Apple handles its PR and Communications strategies wholly in-house, mirroring its control over its hardware and software strategies. Show More Summary

Apple's Upcoming Wearable Device Not Likely to Ship Until Early 2015

While Apple is expected to unveil its new wearable device, popularly referred to as the iWatch, at its media event scheduled for September 9, the device will likely not begin shipping until early next year, according to Re/code.Sources in position to know tell me it won’t arrive at market for a few months. Show More Summary

Part 1) Apple Events and Shredded White Booklets

From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: “The keynote is like a production. You have to have a special appreciation for it.” You probably never knew that an audience member fainted during one of Steve Jobs’s keynotes. Quickly and without a pause, Apple PR representatives quickly […]

Part 5) Two Heads In Place Of One

From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: Two Heads In Place Of One Months after announcing her departure, Katie Cotton has moved on from Apple, according to a person close to the former executive. She is no longer involved in the media strategy that she led for 18 […]

Apple Store promoting upcoming iTunes Festival w/ pins and wristbands, music-related events

After bringing the iTunes Festival to the US earlier this year at Austin SXSW, Apple’s annual music event in London kicking off next week has been the focus of much of the company’s attention recently. Earlier this week, Apple’s newly acquired Beats Music began promoting the iTunes Festival with a contest within the app to attend the […]

Part 6) Controversies: From Maps to Beats to Haunted Empires

From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: The number of major controversies in Apple’s recent history could be counted on a single hand, but because of the company’s size and history of PR dominance, each one has attracted global attention. Most Apple-watchers agree that the company’s largest […]

Part 7) Product Reviews, Briefings, & Reviewer’s Guides

From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: Product Reviews, Briefings, & Reviewer’s Guides The attention that Apple’s PR and Communications group puts into events can even be seen in the packages that reviewers receive with new iPhones, iPads, and Macs. Show More Summary

Samsung asks New Yorkers to compare Apple's iPad Air to Galaxy Tab S in new ad

In a new spot posted to its YouTube account on Friday, Samsung took to the streets of New York City and asked consumers to compare the Galaxy Tab S to the iPad Air, with the results predictably skewed in favor of the Samsung tablet.

Part 8) Steve Jobs and the Process Behind Press Releases

From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: Steve Jobs and the Process Behind Press Releases A former Apple PR member recalls that Steve Jobs once scrapped an entire Apple press release announcing a new partnership with another company solely because he did not like the name of […]

Mobile Payments may be a big part of the next iPhone

As we laid out earlier today, it seems that the stars are aligning in such a way as to make Apple's upcoming September event the company's biggest and most impactful event in years. In addition to new iPhones and swirling reports of a new type of...

Part 9) A Friendlier, More Transparent Future?

From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: Post-Katie Cotton, members of Apple’s PR and Communications team are said to be excited about the new opportunities and tactics they will be able to execute under a friendlier, more transparent leader. Current and former employees say that Cook […]

Sapphire's Durability Put to the Test Head-to-Head Against Gorilla Glass

Repair experts at uBreakiFix have examined the impact resistance, scratch resistance and strength of sapphire glass in a series of tests that were published today. The tests were designed to determine whether sapphire is suitable for...Show More Summary

What an iPhone impressionist does in his spare time

Check out this funny Vine from Manfred Hanberg that shows him harassing an innocent game player with some serious notification trolling. Though amusing, the best part of this Vine video isn't the prank itself, but the notification impressions, which...

Want a Time Capsule but find it a bit pricey? Create a DIY version with $35 Rasberry Pi

I’m a huge fan of my Time Capsule. Once an hour, both my MacBook Pro and Air machines are backed-up automatically via wifi without me having to do a thing. As a wise friend once observed, the only 100 percent reliable backup system is one where you don’t have to do a thing – not […]

Countdown to iWatch plus a very meaty iPhone 6 leak on The CultCast

This week: Mark your calendars for Sept. 9th, friends, because iWatch is nigh! Plus: an insanely accurate iPhone 6 leak hits Youtube; the apps we use to send our friends and family money; why everyone’s buzzing about Hyperlapse; rumors of … Read more ›

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