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iPhone X expensive? No, $999 is a 'value price', says Apple CEO Tim Cook

Apple's new iPhone X $999 price tag only looks expensive, according to Apple chief Tim Cook.

iPhone X: Apple's 'future of the smartphone' is a blast from the past

Apple CEO Tim Cook introduced the new iPhone X as the "future of the smartphone". You may have been left with the impression that many of its "forward-looking" features were from smartphones of the past, however. Though Apple is a technological force, the company rarely revolutionizes tech. Show More Summary

Tim Cook on the $1,000 iPhone X: 'It's a value price, actually' (AAPL)

Apple CEO Tim Cook was on Good Morning America on Tuesday, and host Robin Roberts got to ask him a question that lots of people are wondering about. Isn't the $999 iPhone X a little pricey for a lot of people? His response?  "It’s a value price, actually, for the technology you’re getting,” Cook said. Show More Summary

Tim Cook speaks to Good Morning America, discusses iOS 11, iPhone X, Face ID, Steve Jobs legacy

Apple CEO Tim Cook sat down with Robin Roberts a few hours before the launch of iOS 11, and spoke about the iPhone 8, the iPhone X, iOS 11, ARKit, and the legacy of Steve Jobs.

Apple has released its huge new iOS 11 software update for iPhone and iPad (AAPL)

Apple's iOS 11 software for iPhone and iPad is now available to download. The company's latest mobile operating system — announced by Apple CEO Tim Cook in Cupertino last week — can be downloaded by going to Settings > General > Software...Show More Summary

A look inside the daily routine of Apple CEO Tim Cook, who oversaw the release of the $999 iPhone X

On Tuesday, Apple announced its upcoming $999 iPhone X. The new device hits shelves November 3, but the announcement has already made waves across the stock market, Business Insider reported. But what about the man behind Apple? Since...Show More Summary

News: U.S. Senator Al Franken raises questions about FaceID privacy and security

U.S. Senator Al Franken is pressing Apple to provide details on the privacy and security safeguards around FaceID data, Recode reports. In a letter sent to Apple CEO Tim Cook, Franken raised concerns that Apple could use the “faceprints”...Show More Summary

What you need to know in advertising today

Apple CEO Tim Cook is not the only one that's bullish on augmented reality. Marketers are suddenly dreaming big about AR. Apple is all set to roll out iOS 11 next week, which among other things, will enable the iPhone's camera to integrate graphics into the real world. Show More Summary

The iPhone X’s Face ID feature has Senator Al Franken a little bit worried

Al Franken sure likes to write letters. Barely a day removed from Apple's iPhone X event, the Minnesota Senator penned a letter to Apple CEO Tim Cook asking a myriad of questions about the security protocols built into Apple's brand new Face ID technology and any resulting privacy implications. Show More Summary

Sen. Franken demands Apple detail ‘privacy and security’ safeguards for iPhone X face recognition

last weekNews : The Raw Story

Sen. Al Franken (D-MN) has written to Apple CEO Tim Cook, requesting detailed information on the privacy and security features of Face ID, the facial recognition system featured in the new iPhone X. “I am writing to request more information on Face ID – Apple’s new facial...

Everything Apple announced today: Watch Series 3, Apple TV 4K, iPhone 8, iPhone X, and more

This morning, Apple CEO Tim Cook took the stage for the very first time at the Steve Jobs Theatre on the company’s new headquarters down in Cupertino. A series of updates and launches were announced during the two-hour long annual iPhone event, the most notable of which was the much-anticipated iPhone X. iPhone X In […]

Apple's new 'spaceship' campus is powered by 100% renewable energy and has over 9,000 trees (AAPL)

Apple CEO Tim Cook showed off the company's new 'spaceship' campus on Tuesday with the opening of Steve Jobs Theater. It's the first time the public has seen inside the space. "It's been built to reflect Apple's values for both technology...Show More Summary

Watch Tim Cook open Apple's big iPhone event with a tribute to Steve Jobs

Apple CEO Tim Cook opened the company's big September event with a touching tribute to Steve Jobs at the new theater named after the late Apple co-founder. Follow Tech Insider: On Facebook Join the conversation about this story »

Samsung just tried to steal some of the iPhone X’s thunder, and it really didn’t work

Today is the day tens of millions of Apple fans around the world have been eagerly anticipating for months. That's right, it's new iPhone day! Apple CEO Tim Cook and several of his fellow executives will take the stage in Cupertino, California on Tuesday to unveil a series of new products headlined by the iPhone 8, iPhone 8 Plus, and iPhone X. Show More Summary

Apple, Stanford testing if Apple Watch can detect heart problems: Report

Apple CEO Tim Cook also hinted at heart measurements through the Apple Watch.

Apple CEO Tim Cook: The iPhone and iPad are 'not for the rich' (AAPL)

Apple products are usually deservedly seen as premium. For example, the iPhone is a high-end smartphone in a world where cheap Android phones are $100 or less. But Apple's CEO doesn't see Apple's iPhones and iPads as products exclusively...Show More Summary

Apple iPhone 8 event: How to watch and what to expect

The big reveal is almost here. Apple CEO Tim Cook is set to take the stage at the Steve Jobs Theater on Sept. 12, where he's expected to reveal a bunch of new hardware including the next iPhone. The usually secretive company, however, couldn't contain leaks about the forthcoming iPhone this time around. Show More Summary

Apple donates $5M to Hand in Hand Hurricane Irma/Harvey relief, sets up iTunes donations

2 weeks agoTechnology / Apple : 9 to 5 Mac

Apple today announced a substantial $5M donation to Hand in Hand, a relief fund that is providing Hurricane relief in the wake of two huge hurricanes hitting the US South. Apple CEO Tim Cook said, “We applaud Hand in Hand for bringing together people from all over the country to help one another at a time when so many desperately need it. Show More Summary

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