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Ashley Madison: Rebranding Won't Fix Your 'Full Delete' Mistake

Over the last week, every media outlet has been talking about Ashley Madison, again. No, the dating site hasn’t had another data breach. Instead, they’ve made a big marketing push behind the rebrand of their parent company from Avid Life Media to Ruby, changed up their leadership team, launched their [...]

From Rebranding Ashley Madison To Coworking Trends: This Week's Top Leadership Stories

This week's stories offer a look at Ashley Madison's bid for reinvention, the prospects of undoing Brexit, and what makes new habits last. This week we learned how the disgraced dating site Ashley Madison is trying to get back on its...Show More Summary

Infamous Cheating Site Ashley Madison Is Rebranding, But Will It Work?

Nearly one year after Ashley Madison fell victim to a massive hack and saw the names of close to 37 million users ? as well as personal information about them ? leaked on the internet, the site once dedicated to helping people cheat on their spouses is attempting to change its stripes. At least... Show More Summary

Ashley Madison's Ad Campaign Was Better When It Wasn't Faux-Sensitive

Things haven’t been looking good for Ashley Madison, the dating website whose tagline was “life is short, have an affair.” Read more...

Why Ashley Madison Thinks It Can Redeem Itself

Ashley Madison wants to rebuild customer trust, but can it? Sometimes a company has an "oh no" moment that can cause it to fall by the wayside. How it responds speaks volumes about the organization's potential longevity, as well as its leadership. For Avid Life Media, the company behind the infamous dating site Ashley Madison, that time is now. Read Full Story

Ashley Madison would now like you to 'find your moment' - CNET

Technically Incorrect: The site for married cheaters tries to broaden the scope of its offering -- and of your feelings.

After Hack Ashley Madison Relaunches With Ads for People Seeking Threesomes

A year after a large-scale hack of the adultery website Ashley Madison, which compromised the identities of some 32 million potential cheaters, the site has launched a new ad campaign targeting couples seeking to add another person into the mix of their sexual relationship.

Ashley Madison Revamps Its Image by Toning Down Its Message of Infidelity

Forget the old Ashley Madison, the one that told you outright to follow your bliss and cheat on your partner; the one that opened itself up to a massive hack exposing user data to the world. Today Ashley Madison reveals a new image,Show More Summary

Cheating website Ashley Madison apparently rebranding as dating site for cheaters.

last weekHumor / odd : Happy Place

It's been a while since we've heard any news about Ashley Madison, but it would appear that the disgraced dating site for adulterers is attempting to rebrand itself. Last year, hackers managed to steal Ashley Madison's entire customer...Show More Summary

Ashley Madison’s First-Ever TV Commercials Are So Dark

Have you ever been afraid of living a sad, loveless life — maybe suffering through a failed marriage or two — and dying alone in your poorly lit one-bedroom apartment? If so, don't worry — Ashley Madison is here to save you. The infidelity site is trying desperately to rebrand ... More »

Ashley Madison Parent Rebrands Itself as ruby Corp.

Avid Life Media, parent company of affair website Ashley Madison, said it is renaming itself ruby Corp. amid a push to rebrand itself beyond the infidelity moniker.

Ashley Madison tries to win back users with first-ever TV commercials

Like a cheating lover begging for forgiveness, infidelity-themed dating service Ashley Madison is trying to win back people's hearts with a new ad campaign. The site, previously billed as a way to coordinate extramarital affairs, became...Show More Summary

Ashley Madison Will Only Partially Focus on Infidelity Now

2 weeks agoLifestyle / Fashion : The Cut

Ashley Madison, the website whose tagline is, "Life is short. Have an affair," wants to rebrand. The infidelity site — which was hacked last year, leading to its CEO's resignation — is currently under federal investigation, but two new execs are trying desperately to make it credible again. "We are ... More »

Opening Bell: 7.6.16

Deutsche Bank sees 60% chance of US recession; Ashley Madison faces fembots probe; Blackrock says gold will go much higher; North Carolina couple arrested for assaulting each other with pizza rolls; and more.

Ashley Madison probed for cheating, report says

Infidelity site Ashley Madison is under investigation by the FTC, execs told Reuters.        

Ashley Madison Probed by FTC Over Use of ‘Fembots’

Coming nearly a year after the revealing hack of its users’ personal information, infamous infidelity-encouraging online dating site Ashley Madison is now under investigation by the U.S. Federal Trade Commission for its use of “fembots” — automated web bots posing as legitimate females intended to deceive the website’s customers. Show More Summary

Ashley Madison Faces F.T.C. Inquiry Amid Rebranding

2 weeks agoNews : NYTimes: News

The damage inflicted by hackers lingers, even as the site’s new management tries to move beyond marketing extramarital affairs.

Ashley Madison Used Fembots? Why This Is The Future

A report suggests that not all the women on the married person's dating site were, well, women. Does it matter?

Infidelity dating site Ashley Madison target of FTC probe, suits

2 weeks agoNews : NY Daily News

Hackers posted roughly 32 million users' personal information online after Ashley Madison refused to shut down.

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