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Here's What We Can Learn from Blake Lively's Failed Business Venture (And Actually, She Didn't Fail)

Co-authored by Jody Porowski, CEO of Avelist Last summer Blake Lively launched her own business venture called Preserve. And this Summer she announced plans to close up shop. Those are the facts. But, as is so often the case, there are many more details. Show More Summary

WATCH: Blake Lively Auditions for Her Iconic ‘Gossip Girl’ Role

One of the most popular teen dramas of the late 2000s, girls everywhere longed to be immersed in the world of the ever-scandalous Upper East Side socialites on “Gossip Girl.” Blake Lively, however, put herself into this realm from her...Show More Summary

Say Goodbye to Blake Lively's Lifestyle Brand Preserve — Design News

Pin it Some things aren't meant to last. This week, Blake Lively announced that she's shuttering her lifestyle brand, Preserve on October 9. READ MORE »

Blake Lively On Preserve’s Closure: ‘You Don’t See Male Entrepreneurs Pitted Against Each Other’

Blake Lively just confirmed that she would close down her lifestyle website Preserve for its failure to attain her expectations. When the website was launched, it was immediately compared to Gwyneth Paltrow’s Goop and Jessica Alba’s The Honest Company. Show More Summary

Blake Lively Has Message For Fans About Closing Preserve

Blake Lively first told Vogue about her decision to close down her website, Preserve, after just one year. It sounds like the site never quite fulfilled the mission that Blake had in mind for it. Once the word came out, the actress-turned-entrepreneur turned to the Internet to talk directly to her fans. RELATED: Blake Lively […]

Blake Lively Flops With Martha Stewart-Style Site, Making Taylor Swift’s ‘Shake It Off’ Her Anthem: Hot Clearance Sale

Blake Lively has been known for years as a successful actress who possesses a body that can stop traffic on even the most competitive red carpet. And while few associate Blake with any type of failure, Lively is candid about what’s become a flop for her Web site Preserve, reported the Celebrity Cafe. Show More Summary

Blake Lively Shutting Down Preserve Website

One year after launching Preserve, Blake Lively has decided to shut it down. It will close on October 9th; Blake has put the site up for sale. RELATED: Blake Lively wants to go to Harvard Business School. She explained her decision. We have an incredible team of people who do beautiful work, but we launched […]

Blake Lively Still Wants To Be Your Guru

4 days agoNews : The Daily Beast

Blake Lively is shuttering her lifestyle website, but promising to be back soon with another. Will she finally give consumers something they want to buy?

Blake Lively to close her lifestyle site, anticipates 'really horrible' reaction

Blake Lively is getting out of the lifestyle business, at least for now. Her Preserve website will go dark on Oct. 9, and she says its future is uncertain at best. "We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to...

Blake Lively Is Finally Shutting Down Her Antebellum Fantasia, Preserve

On her super sad departure: "I’ve asked my assistant to just play ‘Shake It Off’ on a loop—it feels  really  good to listen to it on a loop!” …


BLAKE LIVELY SURRENDERS TO GAWKER, AGREES TO DELETE HER LIFESTYLE AND FASHION SITE: While glossing over the horrific aspects of the antebellum south (like slavery and the Civil War) isn’t the most intellectually honest thing in the world, keep in mind that the purpose of her site was to sell clothes and feature recipes, not […]

Blake Lively Has Decided To Shut Down Preserve

4 days agoLifestyle / Fashion : SheFinds

Blake Lively has decided to shut down her lifestyle website Preserve.

'It's not making a difference': Blake Lively to shutter Preserve lifestyle site

The actress "may rebuild, rebrand, and eventually reveal" her vision for the lifestyle site in the future, according to Vogue.

Blake Lively Admits to Website Failure, Shuts Down Preserve

Blake Lively has succeeded in becoming one of the better looking human beings to ever walk the face of the Earth. But she has failed to make a difference in the lives of others via the World Wide Web. So the former Gossip Girl star admitted...Show More Summary

Pour Out a Glass of Artisanal Sweet Tea for Blake Lively’s Lifestyle Site

After just over a year of operation, Blake Lively’s lifestyle site Preserve is shutting down, Vogue reports. It’s a celebrity-blog-eat-celebrity-blog world out there. …Read More

Blake Lively's Preserve Is Gone With the Wind, Y'all

Sorry, gals, but soon you’ll have one less place to shop for very expensive “bohemian” skirts to wear to Coachella. Preserve is done—for now, anyway. Read more...

Blake Lively's kitschy e-commerce website is shutting down

Last summer, celebrity Blake Lively launched a twe e and kitsch e-commerce site called Preserve.Us. She's not the first celebrity to launch such a website — Gwyneth Paltrow founded lifestyle company GOOP and Jessica Alba co-founded an organic e-commerce company called The Honest Company. Show More Summary

Blake Lively Pulls the Plug on Preserve

She gave it a valiant effort, but it looks like Blake Lively's Preserve lifestyle website just wasn’t meant to be. The “Gossip Girl” actress has announced that after October 9th her entrepreneurial venture will cease to exist, citing...Show More Summary

Blake Lively didn’t like Preserve either

When Blake Lively’s lifestyle Web site Preserve launched in 2014, the derision was instantaneous. The project was a minor miracle — somehow more ridiculous and tone deaf than Gwyneth Paltrow’s Goop. Preserve blended absurd DIY projects,...Show More Summary

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