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Breakingviews: Kraft’s Investors Bet on Same Formula That Helped Heinz

The Brazilian investment firm 3G has succeeded so far in rationalizing operations at Heinz, Burger King and other companies. Kraft is next.

Food of the Day: Japanese Fast Food Chain Selling KitKat Sandwich

3 days agoHumor / odd : The Daily What

While you’re waiting for your Burger King Whopper cologne to go on sale, why not snack on a tasty KitKat sandwich? Japan is at it again, with fast food chain First Kitchen offering the sugary treat for a limited time. And it only costs...Show More Summary

David Celebrates Chicken Fries for Burger King

Last week, we wrote about David’s “Random Gloria Tour” for Burger King, a stunt which saw a chicken traveling the country and deciding which locations would get the chain’s Chicken Fries on its menu for a limited time. Now, David has...Show More Summary

Chicken Fries Will Become A Permanent Burger King Menu Item

In a recent publicity stunt for cult favorite menu item chicken fries, Burger King dispatched an actual chicken to restaurants to decide whether that location would serve chicken fries that day. This weirdly cannibalistic ritual is now over, because Burger King has decreed that all locations will have chicken fries indefinitely. Show More Summary

Burger King ‘Flame Grilled’ Perfume Will Soon Be A Thing… Maybe

It’s a whopper of a product idea: Burger King Whopper scented perfume is rumored to hit Japanese Burger King restaurants very soon, April 1st to be exact. Dubbed ‘Flame Grilled’, the fast food chain says they will offer the limited edition scent for purchase only on April 1. Each perfume purchase will come with a […]

Burger King Brings Back Chicken Fries for Good

Burger King announced today that it is making its Chicken Fries item a permanent menu item. In an interview, Chief Marketing Officer Eric Hirschhorn told BurgerBusiness.com that the decision to bring Chicken Fries back for good was all about consumer demand and not about high beef prices. Show More Summary

Burger King to sell Flame-Grilled Whopper perfume for one day only

When you’re hungry, catching a whiff of a fast food burger can be enough to entice you through the doors to make a purchase. But would it make someone attractive to you? That’s […]

Burger King to Sell Whopper-Scented Cologne

For hamburger aficionados who want the smell even when they can't get a bite, Burger King is putting the scent into a limited-edition fragrance. Burger King said Friday that the Whopper grilled beef burger-scented cologne will be sold only on April 1, and only in Japan. Sounds too good to...

The Day After My Wife and I Separated

He thought life was over. What happened next shocked everyone. — It was love at first sight — well, almost. The first time I saw my wife, I felt something I couldn’t describe. I was 17 years old and working at Burger King. She was a 19-year-old manager. She tried to show the employees who […] The post The Day After My Wife and I Separated appeared first on The Good Men Project.

Burger King perfume? 5 food scents you probably won't want to smell

Some of the most prized scents in the world, including Chanel's famous No. 5, and every scent in the Krigler family, are designed to make its wearers smell of jasmine, sandalwood, neroli, vetiver and overall elegance. The new Burger King perfume is meant to smell like sizzling beef patties.

Burger King Japan unveils Whopper-scented perfume

We don’t care if this is just an April Fools-related publicity stunt — it’s still incredible. Burger King Japan announced on Friday (PDF) that on April 1st it will start selling Whopper-scented perfume to customers. The fast food chain...Show More Summary

Worst Cologne Ever?

… because nothing says “ready for romance” like a man smelling like fast food. For hamburger aficionados who want the smell even when they can’t get a bite, Burger King is putting the scent into a limited-edition fragrance. Burger King said Friday that the Whopper grilled beef burger-scented cologne will be sold only on April [...]

Burger King Is Letting a Chicken Choose Where Its Friends Will Be Eaten, and That’s Kind of Screwed Up

Meet Gloria the chicken. Gloria is three years old. Gloria is from California. Gloria has her own hashtag. Gloria has always “aspired to take the spotlight.” And now she’s getting it, because Gloria is being carted around the country...Show More Summary

For the Woman Who Wants to Smell Like Burger King

Burger King ads in Japan promise a limited-edition perfume for April 1 to make you smell like a couple of all-beef patties. The name may lose something in translation, but Flame-Grilled Fragrance will sell for 5,000 yen (about $41) and comes with a free Whopper. Show More Summary

David Launches ‘Random Gloria Tour’ for Burger King

To bring back Burger King’s chicken fires to select locations, agency David decided to make the selection of those locations random and via chicken. So they selected a chicken named Gloria, who selects the fate of each location by eating feed out of either a “yes” or “no” bowl. Show More Summary

Scent of the Day: Burger King Japan Offering Whopper Fragrance on April Fool’s Day

6 days agoHumor / odd : The Daily What

Who wouldn’t want to smell like cheap, grilled meat all day? Burger King is promoting a Whopper-scented perfume/cologne, or “Flame-Grilled Fragrance” as part of a new ad campaign in Japan. The $40 item will be available only on April 1 (i.e. Show More Summary

New Burger King Perfume Will Drive Your Man Wild

Post by Liz Alterman. If the smell of flame-broiled burgers gets you or your man in the mood, we've got some good news for you. Burger King Japan is supposedly introducing a whopper of a fragrance: Flame Grilled. That's right, now you and your love interest can smell like a big, beefy burger. Show More Summary

Burger King Announces Limited Edition Whopper-Scented Cologne

Did we miss some kind of memo that made it cool to smell like your food without the pleasure of actually eating anything? Because Burger King apparently feels the need to jump on the fast food scent train, announcing that it’ll bestow 1,000 bottles of Whopper-scented cologne upon the world on April 1. Alas, as with Pizza Hut’s foray into … [More]

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