If you watched any television last week, chances are you saw new ads from LG, Walmart and Burger King. You may also have noticed some trailers for new Warner Bros. movies or gotten a certain Hyundai jingle stuck in your head. Advertisers spent nearly $871 million on broadcast placement for the week of April 17,...
Burger King Spain is looking to level up in esports and gaming. And it's getting a lot of help from the gaming industry itself. In its first-ever collaboration with Sony Interactive Entertainment, the brand officially launches "Burger Clan," the creative fruit of LOLA MullenLowe,on April 28. The campaign features nine professional gamers representing FIFA '17,...
Burger King is on a tear right now. First it’s trying to hijack your Google Home via your TV, and now it’s trying to infiltrate your video games. The Spanish Burger King channel put up a video with the hashtag “#BURGERCLAN,” detailing a new campaign to … actually, I’m not sure what the point of it is. Show More Summary
Maybe the Hamburglar will show up Beetlejuice style if Mindy Kaling says ‘McDonald’s’ during those new commercials. Whatever the reason, saying the brand name is a no go — McDonald’s has decided to have some fun with Google searches instead. Show More Summary
BROOKLYN, Ohio (WJW) -- Heavy rains swept through Cuyahoga County Wednesday night, causing flooding in Parma and Brooklyn. Read more...
... For its dumb Google Home/Wiki stunt Last week, Burger King unleashed an ad that angered the collective internet — and one of the internet’s biggest names — by designing a commercial that would intentionally trigger viewers’ Google Home devices, directing them to the Wikipedia page for the Whopper sandwich. Show More Summary
PR fail or social media win? Have it your way.
Editors say the chain violated rules by inserting ad copy for its Google Home stunt.
Maybe it's spring fever? Mercury in retrograde? Whatever the case, Punxsutawney Phil couldn't have forecasted the self-serving brand decisions we encountered this April. But in a technological sense, the latest misstep was distinctive. Show More Summary
KFC is taking direct aim at McDonald's and Burger King with its latest sandwich. STOCK PRICE FOR YUM Full price information Read more...
McDonald's is poised to be the first major fast-food chain in America to allow customers to place orders via smartphone at all locations. Read more...
Welcome to the 187th Android Apps Weekly! This week we talk about Burger King's hilarious new ad, a huge update to Google Earth, and more Android apps news!
New York - A new Burger King TV commercial is designed to rigger Google’s voice-controlled speakers in viewers’ homes, adding a wrinkle o the debate over whether such devices have become too invasive. In the 15-second ad, a Burger King employee says, “OK, Google. Show More Summary
Burger King caused a stir when it aired its TV commercial that prompts Google to describe its flagship Whopper sandwich. Shortly after, the media went berserk over how BK had hacked Google’s artificial intelligence-powered assistant to serve its ends. Show More Summary
"Okay Google, what is the Whopper burger?" Burger King decided to run a 15-second TV ad that posed that question, which would then remotely trigger peoples' Google Homes to read out loud an edited Wikipedia entry describing what's inside...Show More Summary
Just a short month ago, Burger King introduced its “Connected Whopper” ad, which featured a friendly uniformed millennial who outsourced the detailed description of the burger’s ingredients by asking the question directly to Google Home devices everywhere. The campaign was clever, if not slightly annoying, but it had one fatal flaw. It relied upon the […]
Okay, so it didn’t work completely as planned. But you’ve got to give Burger King credit, the idea to troll Google Home users with a quick spot that activates the smart home assistant to explain just what a Whopper is, was just the kind...Show More Summary
Advertisers are always trying to stuff more content into a 15 or 30 second TV spot. Burger King seems to have pulled it off with a series of ads that take advantage of the Google Home device sitting in many viewers living rooms. It works...Show More Summary
Burger King could be cooking up a flame-broiled ad war with Google over its OK, Google ads.