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Convert AA Batteries Into C Batteries with Some Thin Cardboard Strips

If you're in need of some C batteries for one of your tools, a little cardboard or some thick paper can convert some AA batteries in no time. Read more...

Consultant: Target Viewer ‘Self-Centered, Myopic and Terrified’

Remember “Michelle,” the cardboard cutout “viewer” on display in the lobby of WSPA? The idea, to serve as a daily reminder of the person “you want watching your newscasts, your stories,” turns out to be well known to some of you. One...Show More Summary

Male consultant says the typical local TV news viewer is a self-centered, terrified woman

In my Tuesday post about WSPA-TV’s cardboard cutout named “Michelle,” I wondered if TV news directors are being advised by consultants to put cardboard characters in their newsrooms to remind reporters and producers of the target audience. This email from a female TV journalist arrived last night: To answer your question regarding whether media consultants … Read More

If Ikea Made Cardboard Furniture, It Would Look Like This

Cardboard is a Barcelona-based furniture company. Can you guess what they make their furniture from? If Ikea were going to sell you cardboard furniture, instead of just furniture that feels like it's made of cardboard, this is probably what their catalog would look like. Read Full Story

What a cardboard cutout says about local news priorities

Yesterday, Jim Romenesko introduced readers to “Michelle” and “Lisa DeVries,” a pair of middle-aged, prosperous white moms who, according to management directives, comprise the target demographic for two local TV newsrooms. The newsworthy bit: Michelle is a cardboard cutout. Show More Summary

CNN stuck on stupid

Pinto Nag sends us this video from CNN. It’s about this Twain Thomas fellow, in Pocatello, Idaho, who breaks down, his neighbor James Cvengros’, (cardboard) door and approaches him with a machete. The neighbor guns him down in self-defense and Twain confesses on the video of the whole incident that the neighbor did the right […]

This Short Film Features A World Made Entirely Of Cardboard

The Sundance-nominated Me + Her tells a heartbreaking story though an inanimate medium. Me + Her, a Sundance-nominated short film, tells a devastating story of love, loss and rebirth, set entirely in a world of cardboard. At first glance, the film appears animated, but the reality is much more impressive. Show More Summary

Cardboard Cutouts of ‘Viewers’ to Focus News Decisions Nothing New

FTVLive wrote about Media General’s WSPA in Spartanburg, S.C. using a cardboard cut out of a woman the station has named Michelle to focus the newsroom’s efforts. Staffers were told, “Michelle is who you want watching your newscasts, your stories. Show More Summary

8 Reasons Homeless People 'Deserve' to Have Dogs

Photo courtesy of Dan Lee and Pets of the Homeless. I was walking in the West Village in Manhattan last weekend and saw a sweet interaction between a homeless woman and her dog. The woman readjusted her posture on some cardboard; and her dog reacted, looking at her with an expression that said: "I'm checking in. Show More Summary

South Carolina TV news shop isn’t the first to use a fictional white mom as the target viewer

A Romenesko reader who didn’t want to be named writes: “Regarding your story about a newsroom using a cardboard person to keep in mind for the demo, it is not the first time I have seen this used. “[Consulting firm] Magid had our station call our target ‘Lisa DeVries’ in the fall of 2012. The … Read More

TV newsroom uses ‘Michelle’ the cardboard cutout to portray its target viewer

I called WSPA-TV (Spartanburg, SC) this afternoon to confirm a story about the station using a cardboard cutout named “Michelle” to remind reporters that she’s their target audience. The newsroom employee who picked up the phone told me that staffers were instructed not to discuss Michelle – only the bosses at the Media General-owned station … Read More

Seattle Has the Smartest Kids Ever, Which Is Why They Delivered a "State of the Planet" at City Hall This Weekend

5 days agoUnited States / Seattle : Slog

Andy Clark City Council Member Mike O'Brien and Plant for the Planet kids pose with handmade gas label stickers on a cardboard pump at City Hall. Listen up, Seattle City Council. Kids between the ages of 8 and 14 are sick of all your legislating without their input. Show More Summary

A Startup Thought It Was A Good Idea To Send Me A Massive, Glittery Cardboard Phallus In The Mail

A couple weeks ago,  an expletive-laden Australian website called Ship Your Enemies Glitter went viral. The premise of the website is simple: for $9.99, you can send an envelope full of glitter to someone you don't especially care for. Show More Summary

15 Clever & Unusual Ways Magazine Holders Can Organize Your Life

Brittany & Brittany's Bright Wicker Park Apartment Magazine holders — whether metal, cardboard, wood or some other material — aren't just for corralling your issues of Dwell. Get creative and clever to use a magazine holder in just about every room of the house to make your life a little more organized this year! READ MORE »

Incredible Amsterdam Office Created Entirely From Cardboard

The designers created an entire office space by carefully cutting and folding sheets of 15 mm honeycomb cardboard. The area includes desks, tables, bookshelves, columns, stairs, and even rooms made out of the material. Each piece is structurally stable, and

Cardboard Furniture & Projects

Like Karton, Cardboard Furniture and Projects makes flat-pack, modular furniture made of cardboard. They’re water-resistant, lightweight and 100% recyclable. The shop can also customize your order with prints and different cardboard...

Watch the Google Cardboard presentation for Sundance in your living room

VR experiences are making a big splash at the Sundance Film Festival this year, and Google is among the names showing up to deliver a visual thrill to attendees. Rather than leave those of us who aren't attending in suspense, you can install and watch two of the experiences being shown off inside of Google Cardboard right now. Show More Summary

Three People Arrested In Death Of 3-Year-Old Owen Collins, Whose Badly Burned Body Was Found In Woods

BLUFFTON, IN – Breanna Arnold and Zachary Barnes have been accused of hiding Arnold’s 3-year-old son’s dead body in a drawer for a day before putting him in a cardboard box, dumping it in the woods and setting it on fire. According to...Show More Summary

Cardboard Furniture makes flat pack, recyclable furniture for every room

It's easy to focus on transportation and architecture when it comes to improving our carbon footprint, but sometimes it is the little things that make all the difference. Cardboard Furniture is taking that to heart, with their brilliant line of renewable,

GameDay Recycling Challenge Diverts More than 2 Million Pounds from Landfill

This collegiate football season, college and university students and alumni taking part in the GameDay Recycling Challenge recycled or reused 1,098 tons of bottles, cans, paper, cardboard, food scraps, and other recyclables, resulting in a reduction of 3,358 metric tons of greenhouses gases emitted. Show More Summary

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