Money from a job illustrating a Coca-Cola training manual became a springboard for Jack Davis to move from Georgia to New York.
His first job, in 1949, involved working on an in-house booklet for Coca-Cola.
Hillary Clinton is the first woman nominated for U.S. president by a major political party; eHarmony launches a job-hunting site; and Coca-Cola's U.S. soda sales fizzle. These headlines and more from CBS MoneyWatch.
Coca-Cola reported a 5% dip in second quarter sales Wednesday morning, leading the company to cut its full-year outlook and sending its shares into negative territory.
New York - Coca-Cola, the world’s largest soft-drink company, posted second-quarter sales that trailed analysts’ estimates as falling revenue abroad outweighed modest gains in the US. ||| New York - Coca-Cola, the world’s largest soft-drink...Show More Summary
Construction on east Decatur development should start in October [AJC] Decatur Deputy Police Chief is retiring [Decaturish] Decatur searching for new aborist after Woodson resignation [AJC] Coca-Cola sign at Manuel’s Tavern being restored this week [ABC] MillerCoors Just Bought Athens’s Terrapin Beer Co. Show More Summary
The kind marketing executives of Coca-Cola blessed the Earth with the return of Hi-C Ecto Cooler for a limited time this summer. Gizmodo obtained a couple boxes of the precious potion, and guess what we did. We added booze. Read mor...
Social media can be a great way for a company to expand its reach and build consumer loyalty. REI's Instagram photos of kayaks and mountains have garnered a following of more than 1 million. Coca-Cola has nearly 100 million likes on Facebook. That's more followers than the population of Germany.......
"#ThatsGold" centers around a pair of broadcast spots entitled "Gold Actions" and "Gold Feelings."
Selena Gomez and Coca-Cola are both benefitting from their lyrical deal.
Corporate sustainability initiatives — and effective sustainability reporting — can improve brand reputation, help companies attract and keep good employees, and even create new revenue streams. For example, Unilever’s sustainable living...Show More Summary
In today's good news for Disney World fans who also love to drink, a store in Disney Springs is offering a whole new list of Coca-Cola-inspired alcoholic beverages. While the Coca-Cola store itself is not new, the bar - rooftop bar! - is, making it one of the more adult-friendly attractions at the theme park's downtown shopping center. Show More Summary
The joy of winning an Olympic gold medal is comparable to some of the emotional highs in life, and Coca-Cola is exploring that feeling in its campaign for the 2016 games. The campaign, #ThatsGold, from Ogilvy & Mather Brazil, builds on Coca-Cola's current "Taste the Feeling" campaign. Show More Summary
Selena Gomez is the most followed person on Instagram and now she also has the record for the most liked photo on the social media app! A recent picture of the 23-year-old singer taking a sip out of a Coca-Cola bottle featuring the lyrics “you’re the spark” from her song “Me & The Rhythm” has [...]
Recently With the UK government planning to introduce a “sugar tax” aimed at high sugar carbonated drinks, The Coca-Cola Company is looking at modifying its drinks to ensure that some of them do not fall under the levy. The tax is expected to be imposed in two bands, one for total sugar content above 5 […]
Rita Ora looks flawless as she poses for a pic with a fan on Thursday (July 7) in London, England. The 25-year-old British singer was in town visiting the Coca-Cola Zero Sugar Taste Lounge to promote the product. The day before, Rita shared a video showing off her toned body in a black bikini and [...]
This week, Great Britain became the first market to sell Coca-Cola Zero Sugar, a reformulated, rebranded version of Coke Zero, that the company claims "tastes more like Coke and looks more like Coke." The company is backing the launch with a £10 million ($12.9 million) marketing campaign fronted by popstar Rita Ora. Show More Summary
Both the global leaders in carbonated soft drinks, The Coca-Cola Company and PepsiCo, have struggled with the falling consumption of CSDs, particularly in developed markets such as the U.S., which formed 46% and 56% of and ’s net revenue, respectively, in 2015. While overall consumption of CSDs has fallen for eleven consecutive years in the […]
Watch as the seal is broken and the chilled beverage turns to slush in seconds.