Trend Results : "Coca-Cola"

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Coca-Cola’s Water Replenishment Effort Succeeds – and Fails (Watch)

Ready to tout your company's goodwill? Make sure your facts are straight because it's likely someone out there is ready to punch a hole in your claims.

Do Brands Still Need Icons in the Starring Role?

Gavin Shore, Creative Director, Jaywing From Marilyn Monroe ‘Kissed By’ Coca-Cola ad through to more recent campaigns like Brooklyn Beckham’s endorsement of Huawei; celebrity endorsements are a tried and tested tactic for building consumer confidence and brand awareness. Show More Summary

Coca-Cola Debuts Its Magical New Packaging With Some Actual Magic

Coca-Cola's grown tired of happiness, and is moving on to magic. As one does. In "Taste the Magic," a new spot by agency David, a waiter approaches a table that's ordered an unusual amount of Coca-Colas. (Really, nobody wanted anything else?) A woman tells him she didn't order a regular Coke. Show More Summary

Mountain Dew versus Coca-Cola experiment shows which drink dissolves teeth quickest

Ever wondered exactly what effect those sweet, sugary drinks might be having on your teeth? We know fizzy drinks like Mountain Dew and Coca-Cola aren't great for the old gnashers, but the video above — a guest episode of Tom Scott'sShow More Summary

Coca-Cola Sets High Bar For Water Conservation

Coca-Cola just released a water conservation report that should encourage other Fortune 500 companies to get their water act together, too.

Coca-Cola's world famous neon billboard is up for charity auction

Gigantic neon billboards aren't that commonplace in Sydney, Australia. That might be why visitors and residents of Sydney have a sincere fondness for one glittering Coca-Cola billboard with a 40-year history.  "The Coke sign" once sat at the gateway of the city's long-established (but now wilting) nightlife centre, Kings Cross. Show More Summary

Cristiano Ronaldo Net Worth: Soccer Superstar's Endorsements, Sponsorships Include Nike, Coca-Cola, Samsung

Cristiano Ronaldo has a net worth of $375 million, was named the highest-paid athlete in 2016 and had a total of $32 million earnings from endorsements.

Trump, Ailes Met Sunday to Work On Debate Prep

"Over bacon cheeseburgers, hot dogs and glasses of Coca-Cola, they test out zingers and chew over ways to refine the Republican nominee’s pitch."

Marcus Strickland Quartet Dazzles at Dizzy’s Club Coca-Cola (SHOW REVIEW)

What’s more striking than watching the saxophonist Marcus Strickland work? Watching him rest. It’s his frequent breaks, for stretches of several minutes—time spent not playing—that imply as much gratitude for his band as suspense for the song. Show More Summary

Coca-Cola Faces The Sugar-Tax Problem In South Africa

The Coca-Cola Company might lose volume sales in South Africa, should the proposed tax on sugar-sweetened drinks be implemented year. The government has proposed a 20% tax on sugary drinks that will be levied with effect from 1 April 2017. This development could have a multifold impact, not just on ’s volume sales and future […]

Corporate Journalism Learnings From One of the World's Best-Known Brands

Since launching Coca-Cola Journey, an owned-media site, Coke's communications team has learned a lot about what works and what doesn’t when it comes to corporate journalism. Coke CMO Ben Deutsch explains.

Berkeley’s Soda Tax Is Working

Residents are drinking less soda and way more water Despite whatever Coca-Cola’s shady scientists may have claimed, soda is bad for you. One controversial solution to getting Americans to drink less has been to tax it — and guess what? It seems to be working. The famously liberal city of Berkeley, California became the first in the U.S. Show More Summary

Rio 2016: Usain Bolt, Michael Phelps, Coca-Cola Dominated Social Chatter

Overall, Brandwatch tracked more than 23 million mentions of the Olympics, from Opening Ceremony through Closing Ceremony.

Nike's 'Unlimited' Series About Everyday Athletes Was the Most Remembered Olympic Ad

To determine the most effective TV spots of the Olympics, Google tracked the top 12 brands with ads that aired during NBC's broadcasts by length and frequency, including Coca-Cola, Nike and BMW. Collectively, the ads generated 3.5 billion impressions. Show More Summary

How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon

Summary: Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. It’s hard not to be touched by the ad that shows a Coke machine uniting people who live near the hostile Pakistan–India border. And most people probably remember the “America the Beautiful” Super Bowl commercial from 2014...

Watch Millie Bobby Brown Shave Her Head Like a Champ for Stranger Things

The queen of the Stranger Things brood is none other than Millie Bobby Brown, the 12-year-old actor who turned in a powerhouse performance as Eleven, the telekinetically superpowered child who can crush Coca-Cola cans and skulls. Brown herself is effusive, easily frightened by things that jump at her, and a ... More »

Coca-Cola says the UK government's soft drinks tax will damage businesses and won't reduce obesity (KO)

Coca-Cola says the UK government's plan announced Thursday to introduce a soft drinks tax will only serve to hurt consumers, damage businesses, and that it won't cut obesity rates. The Childhood Obesity Plan outlines the government's aim to introduce a levy on soft drinks. Show More Summary

Joey DeFrancesco at Dizzy's Club Coca-Cola

As the New York August heat blazed onto the streets on Saturday night (August 13th), Joey DeFrancesco and his trio rocketed into Dizzy's with their own burning repertoire. The B-3 wizard played four selections from his new HighNote CD Trip Mode and had an audience which included {{m: Bill Charlap... [ read more ]

The Agency Review Frenzy Shows No Sign of Stopping. Here's Who's Winning

Last year's unprecedented string of Mediapalooza agency reviews involving some of the world's biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report released by top global consulting firm...Show More Summary

Who Gets The Family Bible And Coca-Cola Stock?

A former probate litigator coaches families on an overlooked part of estate planning: how to divvy up your favorite things.

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