One of the best memories of my childhood was whenever my mom would buy me some Hi-C Ecto Cooler. You have to understand that my mom had this interesting theory that drinks like that, including anything like Gatorade and Kool-Aid, would dye my insides a different color. How that was a bad thing I’ll never […]
Research shifted focus away from harms of sugary drinks to exercise benefits.
A new complaint accuses the media company of peddling junk food to toddlers.
Rhona Applebaum, Coca-Cola’s top scientist, is stepping down, a move that follows revelations that the company had funded research that played down the role beverages played in the spread of obesity.
Coca-Cola said its $1.5 million donation didn't influence the Global Energy Balance Network. Emails tell a different story.
Coca-Cola isn't releasing a new Christmas commercial this year, choosing instead to recycle the "Make Someone Happy" spot from last year. But to make up for it, the soda giant is rolling out some festive packaging—putting holiday-themed names on bottles as an extension of its popular "Share a Coke" campaign. Show More Summary
Influencing everything from logo colors to group leaders. In its attempts to convince the public that soda is healthy, or at least not-unhealthy, Coca-Cola continues to seek new ways to game the system. This summer, the soda giant was...Show More Summary
Caught red-handed. The doctors who received Coca-Cola's anti-obesity "research" funds sure weren't professional: The AP got ahold of emails between Coke and leaders of a large anti-obesity nonprofit, called the Global Energy BalanceShow More Summary
Emails show that Coke's $1.5 million donation to the non-profit did influence their work
One of America's once-most-trusted brands funds research downplaying the link between sugary drinks and obesity. The University of Colorado School of Medicine recently announced it was returning a $1 million gift from Coca-Cola after...Show More Summary
There's a legal term applied to advertising called "puffery." For example, if Coca-Cola says that Coke is the best tasting soda in the world, that's just puffery. They can't prove it, but that's OK even if polls show that most people prefer Pepsi. Show More Summary
Shake things up. Welcome to A Drink You Can Actually Make, Eater's first ever recipe series dedicated to simple cocktails from new bars across the country. Last August, Chattanooga, Tennessee's locally sourced butcher shop Main Street...Show More Summary
Soft drink maker PepsiCo has officially entered the mob […]
And you thought you were good at your job? Think again! One particular polar bear, who has an enthusiastic spirit and love for the posed family shot, was recently promoting his go-to carbonated sugar water, Coca-Cola, when he decided...Show More Summary
There's not really much to say about this other than the fact that this Coca-Cola mascot really loves his job. You'll be laughing out loud as you watch what happens when fans stop by to take a picture with the polar bear. His extreme...Show More Summary
Next step for CSD: defining building options and priorities [AJC] The Bishop’s closing a blow to Avondale Estates’ downtown development [AJC] Porchfest Inspires National, Neighborhood-Centric Music Movement [Coca-Cola Journey] NorthShow More Summary
San Francisco State University student activists halt university's planned pouring rights contract with either Coca-Cola or Pepsi.
We've seen a few clever marketing campaigns over the years that had to be activated by two people in order to work. Coca-Cola has done a lot of this, promoting its subtheme of togetherness with stunts like the virtual vending machine that only appeared for couples, and the Coke bottle that could only be opened by another Coke bottle. Show More Summary