The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew 27 percent last year to more than $400 million and is expected to rise again this year. Show More Summary
30 years after Coca-Cola's attempt at reformulating their legendary drink, we have a look to see how New Coke failed to ignite consumer interest. The post ‘New Coke’ Revisited: 30 Years After Coca-Cola’s Infamous Taste Change appeared first on AllBusiness.com.
There may be no more American a meal than a Big Mac washed down by a Coke, but the companies behind the menu are facing some big question marks as they try to stay relevant in an increasingly Chipotle-and-bottled-water world. Once the twin symbols of U.S. corporate ingenuity, innovation and global branding might, McDonald’s Corp. [...]Show More Summary
While Coca-Cola Amatil's prospects appear flat, its American parent company is generating extremely healthy gross margins and presents great value for money.
"Pepsi and Coke, have been going at it eyeball to eyeball, and in my view the other guy just blinked," said the president of rival Pepsi in 1985
. For the first time in nine quarters, net revenues grew for Coca-Cola, rising by 1% on a 1% rise in global unit case volumes. As expected, as Coca-Cola is highly exposed to the risk of depreciation of foreign currencies against the U.S. Show More Summary
Coca-Cola Spain unveiled a Unified Approach design in effort to offset dropping sales
(via Miami University Archives)
Thirty years ago, Coca-Cola introduced what seemed like a fizzling new idea
TO PLACATE shareholders and shoppers, American companies are promising to use more recycled materials in their products. It’s a nice idea, but surprisingly hard to achieve. Coca-Cola committed to using at least 25% recycled plastic in its containers by 2015, but revised this downwards owing to scarce supply and high costs. Show More Summary
Better-than-expected results from Coca-Cola, McDonald's boost market sentiment.
Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair. Incumbent Starcom is competing against three agencies that handle Coke business overseas: MediaCom, Carat and UM, according to sources. Show More Summary
Hello, friends! You know, April 23rd is a pretty special day. It's World Book Day, the day the first game at Wrigley Field was played, the birthday of my childhood crush Joyce DeWitt, and the day Coca-Cola launched the world-beating New Coke in 1985. In the United Kingdom, it's also National Shakespeare Day, possibly because
Better-than-expected results from Coca-Cola, Boeing boost market sentiment.
Wilfredo Lee/AP NEW YORK -- Coca-Cola reported a quarterly profit Wednesday that beat Wall Street expectations as the world's largest beverage maker raised prices to offset slower growth. The maker of Sprite, Dasani, Powerade and other...Show More Summary
Coca-Cola's Q1 financial results are out, and overall the numbers were better than expected. The company reported Q1 revenue of $10.7 billion, which was stronger than the $10.6 billion expected by analysts. This was on top of earnings...Show More Summary
Analysts estimate Coca-Cola’s top line to remain flat compared to $10.58 billion in Q1 last year, and a slight decline in earnings per share. Two main reasons why the operational results might reflect weakness this quarter, are continual decline in carbonated soft drink volumes, and volatility in emerging markets. Show More Summary
InterContinental Hotels Group (IHG) just announced their next promotion which will run between May 1 and September 7, 2015. This promotion, which is in partnership with Coca-Cola Company, will allow you to earn up to 115,500 bonus points,...Show More Summary
All of the retro details in this wedding make us "wanna grow old with these two," Adam Sandler in The Wedding Singer-style. Coca-Cola bottles, retro dresses and suspenders, a rockabilly band, and 1950s touches abound. Don't miss the special first dance surprise and the gorgeous ceremony backdrop.
JeepersMedia/Flickr If you thought last year's "Share a Coke" campaign was clever -- putting personal names on 20-ounce bottles of Coca-Cola (KO) products -- you're probably not surprised to learn that the soft drink giant has bigger plans in store the second time around that will bring more names and drink containers into the fold. Show More Summary