You’ve certainly seen Coca-cola’s #shareacoke marketing gimmick of putting names on the side of its cans. I first noticed it on the way back from Southland when, sitting next to Sarah Lacy on our flight, my bottle of soda urged me to “Share a Diet Coke with Sarah.” That’s targeted marketing gold right there, Coke. Show More Summary
By Integrator: I am developing a passive income stream from dividends to generate financial independence. Last year the portfolio managed to generate $27,000 in dividends. The Coca-Cola Company (NYSE:KO) is a stock in my dividend portfolio. Show More Summary
By Abba's Aces: I recently closed my position in Monster Beverage Corp. (NASDAQ:MNST) from my growth portfolio because The Coca-Cola Company (NYSE:KO) bought a 16.7% stake in the company last week and I just wanted to lock up some profits. Show More Summary
Coca-Cola owned brand Dr Pepper has launched a new campaign that will target its core young demographic: the 16 to 24 audience. Nothing new there. But here’s what is: the company is leveraging bloggers and BuzzFeed to reach the targeted audience. The campaign, created by MediaCom Beyond Advertising and Channel Flip, will offer a fresh […]
How P&G, Coca-Cola, and Apple harness the power of emotional storytelling.
David Paul Morris/Bloomberg/Getty Images Coca-Cola (KO) can't seem to quench its thirst for acquisitions and strategic partnerships. Last week, it announced that it would invest $2.15 billion for a 16.7 percent stake in energy drink giant Monster Beverage (MNST). Show More Summary
By Dan Strack: With interest rates remaining at historic lows and companies sitting on huge piles of cash, mergers and acquisitions have been red hot over the past 12 months and this trend is far from over. Recently Jim Cramer suggested Coca-Cola (NYSE:KO) could continue its acquisition spree by taking a stake in WhiteWave Foods (NYSE:WWAV). Show More Summary
Coca-Cola and Monster Beverage have finally teamed up. Here's a breakdown of the pros and cons of the deal.
By Orange Peel Investments: We don't think that there's a whole lot to dislike about Coca-Cola (NYSE:KO). It's the kind of company that fits right into the investment style that we like. It's been around for 120+ years It has a constant...Show More Summary
By Apus Investments: Monster Rally Coca-Cola (NYSE:KO) recently announced it will acquire a 16.7% stake in Monster Beverage (MNST) in $2.15 billion partial takeover bid. Monster shares were up 22% on the announcement. (click to enlarge) Source:...Show More Summary
A personalised Coca-Cola bottle with Zlatan Ibrahimovic 's name on it has been spotted in France. The "Share a Coke with" label has quickly caught on, but you don't see too many unusual names on the label. But Zlatan is not the type of man to be denied. [Twitter] Read more World Football news on BleacherReport.com
A medium size McDonald’s Frozen Coke Float (i.e. — frozen Coca-Cola garnished with soft serve ice cream) currently costs a pretty hefty $4.50. Here’s a sneaky hack to get an even bigger version of the same dessert for just $1.30. More »
It's hard to bet against 17 billion dollar-plus brands.
I've followed Coca-Cola's "Share A Coke" campaign with interest. The campaign ties together user-generated photos, social media, the chance to win prizes and physical Coke bottles emblazoned with names from Aaron to Zach and group names like "Family" and "Friends"; even nicknames, like "BFF" and "Wingman." The campaign, launched in the U.S. Show More Summary
The Coca-Cola Company (NYSE:KO) recently acquired a 16% stake in Monster Beverage Corp (NASDAQ:MNST), with a total value of over $2 billion. On Monday, CNBC‘s ’Nightly Business Report’ (NBR) has presented some insight on the deal between...Show More Summary
Earlier this year, Coca-Cola rolled out its first TV spot made completely with user-generated content. Now, it's Miller Lite's turn to shine the spotlight on its fans. Back in May, the beer brand launched a summertime #ItsMillerTimeShow More Summary
By Edward Vranic, CFA: Coca-Cola (NYSE:KO) announced an investment stake and business partnership with Monster Beverage (NASDAQ:MNST) on Thursday. KO will be entitled to a 16.7% equity stake in MNST for $2.15 billion. The deal includes...Show More Summary
By David Silver: The Coca-Cola Company (NYSE:KO) purchased 16.7% of energy drink behemoth Monster Beverage (NASDAQ:MNST) last week for approximately $2.15 billion. As part of the deal, Coca-Cola will transfer the ownership of its energy...Show More Summary
By Renee Butler: The Coca-Cola Company (KO) makes the popular Coca-Cola, Diet Coke, Sprite, and Fanta soft drinks, as well as Minute Maid and Simply juices, Powerade, and Vitaminwater and Dasani waters. The $179 billion market cap company...Show More Summary