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Gay Couple 'Choose Happiness Over Tradition' in New Coca-cola Ad from the Netherlands

13 hours agoLGBT / Gay : Towleroad

One Reddit user snapped a photo of the above Coca-Cola ad at a metro station in the Netherlands. The ad reads "'We choose happiness over tradition.' - the Van Bergen family" Coke's new marketing campaign is built around encouraging people...

FIFA, NIKE, Adidas, Budweiser, VISA, Coca-Cola: Real-Time Global Crisis Comms in Action

Unless you've been holed up somehwere without an internet connection, you probably heard of the FIFA corruption scandal this week, which has seen several of it's top-ranking officials in custody and/or facing extradition on charges of corruption, bribery and various other offences. But how has it affected associated brand sentiment online?

Should Carl Edwards Really Be Worry Free With a Win?

Carl Edwards would happily compare Sunday’s Coca-Cola 600 victory at Charlotte Motor Speedway to the weight of a gorilla lifting off his back. The Sprint Cup Series veteran can now say he is virtually locked into the 2015 Chase for the championship with Joe Gibbs Racing and can have fun racing instead of scrambling for...

Denny Hamlin Wins FedEx 400 Pole

After a great two weeks in Charlotte, sweeping both the All-Star Race and the Coca-Cola 600 Joe Gibbs Racing just keeps on rolling. Their driver Denny Hamlin, piloting the No. 11 car won the pole Friday for Sunday’s Cup race at Dover, clocking a time of 22.483 seconds (160.121 mph). Hamlin, one week removed from...

What The @#$% Is Happening In These Chinese Agents Of SHIELD Coke Ads?

3 days agoGenres / Sci Fi : io9

The Agents of SHIELD take on a new mission—shilling Coca-Cola—in these delightfully surreal Chinese commercials. I have absolutely zero idea what’s going on in them. All I know is that if Agent Ward doesn’t take orders from a polar bear in season 3 I’m gonna be seriously disappointed. Read more...

Four Burning Questions at Dover: Martin Truex, Jr.’s Redemption & Joe Gibbs Racing’s Surge

The Greatest Day in Racing has come and gone, and its final leg, NASCAR’s Coca-Cola 600, is now behind us. NASCAR’s second crown jewel event was an… interesting race, I guess, provided you like the whole fuel mileage thing. For those of us that like passing, well, I’ll just change the topic so I don’t...

4 Ways Bloggers Can Make Their Brand Stand the Test of Time

When someone visits your site, they will often wonder what they think you do VERSUS what you actually do. Over time, this messaging needs to be consistent. Think Nike. Think Coca-Cola and Pepsi. Think how they used their brands, stories and marketing to educate their peeps and help their companies stand the test of time. Yes, just do it. Show More Summary

Soda Makers Wonder: Where Could Growth In U.S. Come From?

Coca-Cola and PepsiCo derive a considerable chunk of their sales from international markets, but the domestic market still contributes approximately half of their respective sales. Especially now, when most foreign currencies are depreciating against the U.S. Show More Summary

Indy 500 outrates Coca-Cola 600 for first time in 10 years

Here’s fascinating news from the auto racing world.  For the first time in a decade, the Indy 500 outrated NASCAR’s Coca-Cola 600 on the Sunday of Memorial Day weekend according to our friend Paulsen at Sports Media Watch. Earlier this...Show More Summary

FIFA's World Cup Sponsors Are Getting What They Deserve

Coca-Cola, McDonald's and other prominent U.S. businesses are condemning FIFA and reevaluating their sponsorship of the World Cup amid the soccer organization's high-profile scandal.

Visa Sends A Warning That It Could Pull Its FIFA Sponsorship

What a difference a week makes: Although last week it seemed Visa, Coca-Cola and other big name sponsors would stick with their sponsorships of the 2022 soccer World Cup amidst rumors of human rights abuses in host city Qatar, afterShow More Summary

FIFA President Sepp Blatter Under Increasing Pressure After Major Sponsors Speak Out

Beleaguered FIFA President Sepp Blatter is facing growing signs to resign after a number of major sponsors spoke out against the current crisis engulfing the world football body. McDonald’s, The Coca-Cola Company, Adidas, Budweiser and...Show More Summary

Sponsors issue stern warning to Fifa

Top football sponsors Coca-Cola, Adidas, McDonald's and Visa pressed Fifa to clean itself up. ||| Top football sponsors Coca-Cola, Adidas, McDonald's and Visa pressed Fifa to clean itself up as the newest corruption scandal threatens...Show More Summary

Nitro Shots: NHRA Deserves Better from TV Partner

Each year, the Sunday of Memorial Day weekend is the Greatest Day in Racing. Every fan knows it. You can start your day with Formula 1 and the Monaco Grand Prix, then follow that with the Indy 500 for INDYCAR and the Coca-Cola 600 for NASCAR. For the really devoted there’s a fourth event, the...

Happiness Is… Funny Stuff, Yoga & Released

By winning the Coca-Cola 600, Carl Edwards has now joined the Chase fray, putting him in position to tinker around for the rest of the “regular season,” continue building chemistry with new crew chief Darian Grubb and meld into the Joe Gibbs Racing organization as a whole.  Congrats goes to Edwards, then for earning his first...

Jimmie Johnson’s Team Among Three Penalized Following Coca-Cola 600

If Jimmie Johnson is to win again at Dover this weekend, he’ll have to do so with a less-than-decent pit stall. Johnson’s No. 48 team was one of three Sprint Cup teams to be penalized following infractions that occurred during the Coca-Cola 600 race weekend. Justin Allgaier’s No. 51 and Jamie McMurray’s No. 1 also...

Did You Notice? … Indy Takes a Bite Out of NASCAR

Did You Notice? … Two races headed in two markedly different directions? While the Indianapolis 500 went through its third straight ratings increase, reaching Nielsen numbers it hasn’t touched since 2008, NASCAR’s Coca-Cola 600 hit a new low. The Sunday overnight of 3.6 was the worst since FOX started covering the event in 2001; it...

FIFA's Commercial Partners Urged To Make Their Voices Heard

5 days agoNews : Huffington Post

LONDON (AP) — FIFA's sponsorship paymasters are facing mounting calls to put pressure on soccer's global governing body to clean up its act — and fast — following Wednesday's arrest of seven officials. Companies like Coca-Cola, VisaShow More Summary

Biggest NASCAR Storylines to Watch Ahead of Sprint Cup Series at Dover

We’re reaching the threshold for the number of winners we’ll see in 2015. Last year NASCAR had 13 winners through the first 26 races. At the end of Charlotte’s Coca-Cola 600, won by Carl Edwards, the 2015 season saw its ninth winner. Jimmie Johnson already has three wins and heads to one of his strongest tracks. Show More Summary

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