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It Has 7,000 Employees in 175 Offices, but What Is Wunderman?

Each day, Wunderman sets to work trying to define the image of brands like Coca-Cola and Xbox. But in the process, the globe-spanning agency hasn't always stopped to define Wunderman itself. Despite the agency network's massive size,...Show More Summary

Gluten-Free Coca-Cola Soda Bread - inspired by the Bake Off

Let’s just say this week there is no way I could have coped with Paul and Mary’s tough timings in the bake-off tent. I finished my bread in a flash actually, but right around midday on Monday, plenty of panic bells started going offShow More Summary

Coca-Cola Owns All 61 URLs From to Ahh-With-60-More-‘H’

An interactive “Cat or not” game. Image: Screenshot from Coca-Cola’s “The AHH Effect” campaign In April 2013, famous beverage company Coca-Cola tried its hand at a quirky digital marketing campaign. It launched 61 URLs commencing with...Show More Summary

Coca Cola Hits 100% of its Water Savings Goal

Back in 2007, Coca-Cola announced a then audacious goal to replenish 100% of the water it uses in its drinks production by 2020. At that time the idea that supply chain organizations should, or even could, own sustainability targets was radical. “Too expensive… too complicated… not our job” was a [...]

Coca-Cola on Track to Meet 100% Water Replenishment Goal Early

Coca-Cola says it and its global bottling partners are on track to meet their 2020 water replenishment goal by the end of 2015. Based on the Coca-Cola system’s global water replenishment projects to date, the system is balancing the equivalent of an estimated 94 percent of the water used in its finished beverages based on 2014 sales […]

Coca-Cola’s water conservation plan

Beverage titan and its bottling partners expect to be replenishing 100% of the water used in their factories by the end of the year. ||| New York - Coca-Cola Company and its bottling partners expect to be replenishing 100 percent ofShow More Summary

Thirsty at the Office? Watch This 1951 Ad for Coca-Cola in the Workplace

last weekHumor / odd : mental_floss

America's favorite soft drink, “Not only at play, but also at work—on the job!”

Why Trefis Estimates More Cash Flow Growth For Coca-Cola As Compared To PepsiCo

When it comes to valuing two of the largest beverage companies in the world, there is more to it than meets the eye. Both The Coca-Cola Company and PepsiCo compete in the beverage market, with portfolios spread across various segments such as carbonated soft drinks, bottled water, juices, energy drinks, sports drinks, and ready-to-drink teas. Show More Summary

It ain’t coca-cola, it’s rice

A few years back, there was a local election where a candidate (a Democratic one, actually) would go on the radio and say “Godless Chinese communists” all the time. It was his go-to line and it seemed to help him in the polls, though he ultimately lost, fortunately. This, along with Scott Walker’s recent stupidity [Read more...]

Oops! Coke Apologizes After Getting Busted Spending Millions to Manipulate Science

Like a cat caught with the pet canary in its mouth, the world's largest beverage company has guilt written all over its face. With little feathers still floating all over the house, Coca-Cola wants us to believe it is filled with remorse...Show More Summary

Coca-Cola's Latest Environmental Victory Is More Complicated Than It Seems

Something as simple as water winds up becoming immensely complicated in the hands of a multinational corporation like Coca-Cola. On Tuesday, the company announced it had almost reached its goal of “replenishing” all of the water in the beverages it sold in 2014. Show More Summary

Tech-Long adding space, 130 jobs in Duluth

Tech-Long USA, a Chinese packaging technology firm and Coca-Cola Co. supplier, will invest $5 million in a Metro Atlanta expansion that will create 130 jobs. Guangzhou, China-based Tech-Long is the largest supplier of packaging systems and technologies to the bottling and packaging industries in China. Show More Summary

Activists block Stone Mountain carving to protest Coca-Cola sponsorship of state park

Activists blocked the controversial carving at Stone Mountain today with a giant banner to protest Coca-Cola's sponsorship of the state park.    The banner, which was lifted by two 10-foot balloons that took five tanks of helium to fill,...Show More Summary

Cartoon: The sugar water workout

Click to enlarge. A story in last week’s NYTimes revealed how Coca-Cola funds scientists who tout exercise while downplaying the role calorie consumption has on health. The amount of exercise you’d have to do to burn the empty calories...Show More Summary

Consumers can't bring the claim that Pom could against Minute Maid

last weekIndustries / Law : 43(B)log

Stansfield v. Minute Maid Co., 2015 WL 4873685, No. 4:14cv290 (N.D. Fla. Aug. 13, 2015) The court kicked out consumer protection claims based on the same falsity alleged in Pom Wonderful v. Coca-Cola, on the ground that they were preempted by the FDCA. Show More Summary

Finally, the World-Class Robotic Bartender Is Here

Screencaps via We never knew we'd see the day our charming, artisanal mixologists would be thrust into obsolescence, but here we are: designed by Carlo Ratti Associati with MIT, Coca-Cola, and Bacardi, the Makr Shakr is the robotic bartender...Show More Summary

Dustin Lance Black Teams Up with Coca-Cola Company for Anti-Bullying Ad Featuring LGBTQ Youth

Academy Award Winner Dustin Lance Black, who won Best Original Screenplay for the film Milk, wrote and directed a new ad for Coca-Cola in Latin America focusing on anti-bullying and young love.

UM Lands CVS Media Account, the Agency's Second Big Win of the Summer

So far, summer is shaping up as UM's winning season. The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago, and now adds media responsibilities for the CVS pharmacy chain. UM won CVS following a review led by consultancy Pile + Co., and it will succeed Havas' Mindshare on the assignment. Show More Summary

How Coke Is Restructuring Its Way To Higher Profitability

The Coca-Cola Company is looking to restructure, consolidate some of its operations, and spin-off some others — all in a bid to drive operational efficiencies, reduce supply-chain costs, and improve profitability. These moves make sense for the world’s largest non-alcoholic beverage maker. Show More Summary

You can now add GIFs to posts on Facebook Pages

Facebook has begun allowing businesses to add GIFs in posts from their Pages, nearly three months after it enabled the feature for users in May. Wendy’s, Coca-Cola’s Brazilian brand Kuat and BuzzFeed are the first businesses with the ability to share GIFs. Show More Summary

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