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Coca-Cola Made Detachable Bottle Labels That Worked as Wristbands at Music Festivals

12 minutes agoMarketing / Advertising : AdFreak

No one does packaging stunts quite like Coca-Cola, and here's another clever idea from the soda giant--bottle labels that detach and become working wristbands that young people can use to access music festivals. The wristbands, developed by McCann Bucharest, came in eight designs. Not every one granted access to a festival--you had to scan it...

Kevin Harvick will start first in Coca-Cola 600

Kevin Harvick has won three poles in 2017. (Getty) Kevin Harvick is starting first for the second-straight race at Charlotte. Harvick posted the fastest lap in the third round of Thursday’s qualifying session to take the pole for Sunday’s Coca-Cola 600. Show More Summary

Humiliated, Univision Hides Lede From Report Of Own Parade Withdrawal

Univision caves under pressure, joining Goya Foods, JetBlue, AT &T, Corona beer, the New York Yankees, and Coca-Cola in withdrawing their corporate sponsorship from the embattled National Puerto Rican Day Parade. But Univision being Univision, they can't even bring themselves to tell their viewers the truth about its parade pullout.

NASCAR Cup: J.J. Yeley in Tommy Baldwin’s car at Charlotte

By AMANDA VINCENT Tommy Baldwin Racing plans to make its third start of the 2017 Monster Energy NASCAR Cup Series season Sunday evening in the Coca-Cola 600 at Charlotte (N.C.) Motor Speedway. J.J. Yeley will drive the No. 7 Chevrolet for the team. The Coca-Cola 600 will be the third Cup Series race of the year for [...]

NASCAR schedule, weather outlook for Charlotte Motor Speedway

By AMANDA VINCENT The Monster Energy NASCAR Cup Series will remain in its own backyard for a second-consecutive weekend, this time around for Sunday’s Coca-Cola 600 at Charlotte (N.C.) Motor Speedway. It’s the longest race of the season, and NASCAR has added an extra fourth stage to the 400-lap/600-mile race. Sunday evening’s race will be split [...]

NASCAR Cup: Regan Smith continues in fill-in role at Richard Petty Motorsports

By AMANDA VINCENT Regan Smith will continue his role as fill-in driver for Aric Almirola behind the wheel of the No. 43 Richard Petty Motorsports Ford for Sunday evening’s Coca-Cola 600 Monster Energy NASCAR Cup Series race at Charlotte (N.C.) Motor Speedway. Almirola continues to recover from a back injury received in a three-car crash during [...]

Why Coca-Cola Is Being Negatively Affected By e-Commerce Growth

Coca-Cola's CEO recently mentioned that the slowdown in mall traffic is affecting the company’s sales. Retail stores and vending machines at mall food courts are important distribution channels for Coke, and as consumers move away from brick and mortar stores, these channels are being impacted

Regan Smith to fill in for Aric Almirola in Coca-Cola 600

Smith finished fourth in the All-Star qualifying race last week. (Getty) Regan Smith’s stint in the No. 43 car is continuing for another week. Richard Petty Motorsports said Smith would drive for the injured Aric Almirola in Sunday’s Coca-Cola 600. Show More Summary

The Latest: Coca-Cola, Yankees to skip Puerto Rican parade

yesterdayHumor / odd : The Sideshow

NEW YORK (AP) — The Latest on sponsors pulling out of New York City's Puerto Rican Day parade (all times local):

More Sponsors Flee Puerto Rican Day Parade As De Blasio Maintains Support

More corporate sponsors withdrew their support from the 2017 Puerto Rican Day Parade on Tuesday. AT&T and Coca-Cola joined the ranks of JetBlue, the New York Yankees, and Goya Foods, after parade organizers announced their decision to honor a controversial figure in the militant movement for Puerto Rican independence from the United States. [ more › ]

The Notorious R.O.B.: Zillow fever strikes again

If Zillow bought Coca-Cola tomorrow, some people would immediately switch to Pepsi. The latest fracas involving Zillow's Instant Offers test is a good example...

More Corporate Sponsors Abandon Puerto Rican Day Parade

2 days agoNews : NYTimes: News

The decision by parade organizers to honor a nationalist militant, Oscar López Rivera, led AT&T to withdraw sponsorship and Coca-Cola to scale back.

Sticky substance to be added to top groove in corners for Coca-Cola 600

There will be sticky stuff near the wall in this year’s Coca-Cola 600. (Getty) Remember the sticky stuff added to the bottom groove at Bristol Motor Speedway for the Cup Series race in April? NASCAR’s doing something similar to the high line in the corners at Charlotte Motor Speedway for Sunday’s Coca-Cola 600. Show More Summary

My 90-Year-Old Best Friend

He was born in 1927 on this day. Calvin Coolidge was president. Charles Lindbergh landed in Paris the day before. Wonder Bread was founded. Babe Ruth set his home run record, Coca-Cola cost 5 cents, the first talking picture was released...Show More Summary

NASCAR Cup: Upper groove of Charlotte Motor Speedway treated ahead of Coca-Cola 600

By AMANDA VINCENT The upper groove of Charlotte (N.C.) Motor Speedway has been treated with the same PJ1 substance applied to portions of Bristol (Ten.) Motor Speedway prior to the last two NASCAR race weekends there. The application of VHT and the use of a “tire dragon” to add rubber to the racing surface at [...]

The Latest: Coca-Cola, Yankees to skip Puerto Rican parade

The Latest on sponsors pulling out of New York City's Puerto Rican Day parade (all times local): 2:45 p.m. Two more sponsors are saying they will skip New York City's … Click to Continue »

Former Apple CEO, John Sculley, On How To Think Like Steve Jobs And Market Like Pepsi

John Sculley, as president of Pepsi, helped the scrappy soda start-up take a large chunk of marketshare from industry giant Coca-Cola. In 1983, Steve Jobs, chose Sculley to run Apple. Sculley shares lessons and tips learned from more than four-decades of running some of America's top firms.

Coca-Cola Sponsors Animal Cruelty and Deaths of Iditarod Sled Dogs

Dogs should not be treated like snowmobiles with fur. Running a marathon is a physically grueling feat—one most of us would never even attempt. For those who do, finishing is considered a remarkable accomplishment. So try to imagine running four marathons in a single day, and throw in biting wind, treacherous terrain and freezing temperatures. Show More Summary

Austin Dillon will have a new crew chief at the Coca-Cola 600

Austin Dillon is 22nd in the points standings. (Getty) Richard Childress Racing is changing crew chiefs again. The team announced Monday that Slugger Labbe would no longer be the crew chief for Austin Dillon and would be replaced by Justin Alexander. Show More Summary

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