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Tim Cook wants to 'raise the profile' of other Apple executives (AAPL)

Apple CEO Tim Cook has said in a new interview that he doesn't want to be the only person inside Apple talking to the press and being interviewed, and that he wants other executives to have their time in the limelight. Cook spoke to Fortune Magazine for a lengthy story about his career at Apple and performance as CEO. Show More Summary

Apple Inc. (AAPL): 15-Min. In-Store Apple Watch Trials Coming Soon

Apple Inc. (NASDAQ:AAPL) will be letting customers try out the Apple Watch for 15 minutes inside Apple Stores soon in an effort to woo more buyers. However, customers who want to be allowed to wear the new smartwatch from Apple Inc. (NASDAQ:AAPL) should anticipate to be just one of the many who will be queuing […]

A look inside Apple’s secret Apple Watch testing lab

Good Morning America today provided us with our first glimpse into Apple’s secretive Apple Watch testing facility. Though Apple is notoriously stringent, if not downright paranoid, when it comes to product secrecy, they granted ABC cameras unprecedented access to their top secret health and fitness lab. Show More Summary

Inside Apple’s top secret health lab

Apple rarely gives tours of its facilities, but it showed ABC News the inner workings of its top secret health lab for the purpose of hyping the upcoming Apple Watch. Located in an unassuming lot near its Cupertino headquarters on 1 … Read more ›

'Good Morning America' Goes Inside Apple's Secret Apple Watch Fitness Testing Lab

ABC News this morning revealed an exclusive behind-the-scenes video of Apple's testing facility for the upcoming Apple Watch, showing off dozens of Apple employees covered in various sensor-tracking technology used to gather data for the health and fitness areas of the wearable device. Show More Summary

Take a peek inside Apple Watch’s companion iOS app

Apple another app that can’t be deleted on everyone’s iPhones with the release of iOS 8.2. For now, the Apple Watch companion app is just a useless tease that you don’t have an Apple Watch yet, but iOS developer Hamza Sood … Read mo...

Project Titan, SixtyEight & SG5: Inside Apple's top-secret electric car project

Shrouded in secrecy and speculation, Apple's mysterious "Titan" electric car project is believed to be in development at a top-secret facility hidden in plain sight, discovered by AppleInsider just minutes away from the company's California headquarters.

Inside Apple's New Force Touch Trackpad

2 weeks agoTechnology / Gadgets : Gizmodo

Although this past Monday's Apple event was mostly dedicated to the Apple Watch, the most exciting (and perplexing ) new piece of hardware was the updated MacBook. But one of its new features, the Taptic Engine-enabled "Force Touch" trackpad, also found its way into a refresh of the 13-inch MacBook Pro, which iFixit tore apart immediately. Read more...

Apple Announces 700 Million iPhone Shipments Ahead Of Samsung Galaxy S6 Release

pThe iPhone 6 and iPhone 6 Plus have pushed iPhone shipments past 700 million. According to Apple Insider, Apple CEO Tim Cook on Monday made the announcement that the company has sold more than 700 million iPhones since its 2007 launch. Show More Summary

AppleInsider podcast goes deep inside Apple's 'Spring Forward' event

In a special AppleInsider podcast episode, we get reactions from Daniel Eran Dilger, who was at Monday's event that ushered in a brand new 12-inch MacBook with Retina display, refreshed MacBook Air and MacBook Pro models and extensive details regarding Apple Watch specs and pricing.

Inside Apple’s top-secret lab for Apple Watch apps

Apple is a company known for its extreme secrecy and its development lab for third-party Apple Watch apps is no different. In fact, as a new report from Bloomberg details, Apple goes to comical lengths to keep what goes on inside the lab a secret. Show More Summary

Report: Security is paramount inside Apple’s secret Apple Watch lab

Earlier this month 9to5Mac reported that Apple Inc. had invited high-profile developers to the company’s Cupertino, California headquarters in order to finish their Apple Watch apps in time for the April launch. A report today from Bloomberg Business not only … Continue reading ?

What’s inside Apple’s mystery tent?

SAN FRANCISCO — Another Apple event, another mysterious building sprouting up seemingly overnight. They pop up to shield Apple’s prep work from prying eyes, but they also fuel the imaginations of anybody who’s interested in Cupertino’s next move. The latest … Read more ›

Apple Employees Speak to Brian X. Chen Off-the-Record Regarding Apple Watch

Brian X. Chen scored a few Apple Watch scoops: Inside Apple, members of the team that worked on the watch product, code-named Gizmo, say it was a difficult engineering challenge. Three employees briefed on the project agreed to speak on the condition of anonymity. Show More Summary

Apple's newest patent would let iPhone and iPad users collaborate on the same app in-real time (AAPL)

Now here’s a patent Apple might actually use. Granted by the US Patent and Trademark Office on Tuesday (via Apple Insider), Apple’s patent allows for “interactive application sharing,” which would let two or more iPhone or iPad users to share and interact with the same data from an application in real-time. Show More Summary

Look inside Apple's massive new store in China

Apple Stores are always painstakingly designed, but the Cupertino company's latest efforts in China take it to a whole new level. Cult Of Mac has published photos of Apple's latest store, located in Hangzhou. Its defined by its huge glass facade, and minimalist staircases. Show More Summary

Retail Therapy: Jonathan Ive Wants to Sell Apple Watches in Special V.I.P Areas

Photos via Apple Insider Apple's retail stores are currently spare, airy spaces configured to showcase big, shiny pretty things, like Macbook Airs, and iPads on blond wood tables. But with most of the company's profits coming from iPhones, and with...

The Next Episode of 'Modern Family' Takes Place Entirely Inside Apple Products

Boss Steve Levitan previews the upcoming installment of the six-season ABC comedy. read more

Inside Apple’s new offices in Herzliya, Israel [Gallery]

Apple is opening up a new suite of offices inside Israel this week, with CEO Tim Cook reportedly visiting Israel in part to inaugurate the new workspace. Recent reports have indicated that the offices will hold approximately 800 employees across 180,000 square feet of space. Today, Israel-based website GSM-Israel has published purported photos of the […]

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