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Inside Apple Inc in Switzerland: No Watch yet, but Apple Pay unofficially working, strong demand for products

Switzerland is an affluent country with lots of people who value high quality products and new technology, making it a potential hotspot for Apple Watch--at least once the new product is officially launched in the country, known for its breathtaking mountains and equally breathtaking consumer prices.

Inside Apple Watch’s ultra compact S1 chip exposes RAM, radios, a custom Apple processor, more

3 weeks agoTechnology / Apple : 9 to 5 Mac

We’ve already seen the Apple Watch get torn apart by iFixit, giving us an inside look at the Taptic Engine, Digital Crown, and (mostly) battery, and now ABI Research has gone a level further and opened up the custom designed S1 chip that is the brains of the Apple Watch… As part of its Teardowns Market […]

Early Looks Inside Apple Watch's S1 Chip Confirm 512 MB RAM, Unexpected Suppliers

Since the Apple Watch's initial unveiling last September, Apple has touted the S1 chip that serves as the brains of the device, with the company noting is has essentially packed an entire computer onto a single ultra-compact chip that...Show More Summary

Apple's Cook Doubles Down on China, Bets on a Shifting Media Landscape

Apple is making a couple of big bets on the future. One, that China will drive future growth. And two, Apple believes the shifting media landscape offers a huge opportunity to be the world’s leading content gatekeeper. Inside Apple’s earnings report were several financial details that underscore just how important China [...]

Inside Apple’s ResearchKit

Informed consent and pre-built UIs make gathering medical data a snap.

A developer who was invited inside Apple's secret Watch lab explains what it was like (AAPL)

Ahead of the Apple Watch's launch, Apple invited a select number of developers to its secret Apple Watch lab in Sunnyvale, California campus, so they could test out their apps on actual Apple Watches. The event was invite-only, but one of the developers who visited the lab told Business Insider what the experience was like. Show More Summary

Inside Apple’s ResearchKit

Informed consent and pre-built UIs make gathering medical data a snap.

Don’t even think about trying to fix the Retina MacBook yourself

Now that Apple’s 12-inch Retina MacBook is available to the public, popular teardown site iFixit dismantled the laptop in order to take a closer look at some of the new technology used inside Apple’s latest notebook. Unsurprisingly, the Retina MacBook is very difficult to repair and you shouldn’t even think about doing it yourself. Show More Summary

The new Retina MacBook 2015: A tour of what's new inside

There's a lot of new and innovative technology inside Apple's new MacBook, but it's clear that reparability wasn't high on the agenda.

Inside Apple's ResearchKit

Apple’s latest toolbox offers researchers an off-the-shelf way to design clinical trials that “crowd source” research studies.

Even Apple Is Getting Over the Insane Lines for New Apple Products

This post originally appeared on Business Insider. Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle product launches. She wants to encourage customers to avoid their local Apple Store whenShow More Summary

Apple Made a Small but Significant Change to Free Apps in the App Store

This article originally appeared in Business Insider. Apple has made a small change to the App Store, replacing the “Free” download button to “Get.” Apple hasn’t specified why it made the change, but it most likely has to do...Show More Summary

Pixelmator is Apple’s “Best iPad App of the Year”

This article originally appeared in Business Insider. Apple recently announced its best apps of the year, and the winner for best iPad app is Pixelmator, a powerful new image editor. Pixelmator got a lot of buzz after its team was invited...Show More Summary

Nifty Things You Didn’t Know Your iPhone 6 Could Do

This video originally appeared on Business Insider. Apple’s iPhone 6 is selling fast, and for good reason—we think it’s the best smartphone you can buy right now. Take a look at some of the cool features hidden in the iPhone 6. Follow Business Insider Video on YouTube and watch more videos: How the Netflix Model Is Poised to Destroy Traditional TV

ICYMI: Inside Apple’s secret health lab

2 months agoTechnology / Apple : Cult Of Mac

This week, Alex has a quick look inside Apple’s secret health lab, Leander has some of his own thoughts about the hot new Becoming Steve Jobs book, Luke has important info about how hackers are brute-forcing simple passwords, Rob gives … Read more ›

Tim Cook wants to 'raise the profile' of other Apple executives (AAPL)

Apple CEO Tim Cook has said in a new interview that he doesn't want to be the only person inside Apple talking to the press and being interviewed, and that he wants other executives to have their time in the limelight. Cook spoke to Fortune Magazine for a lengthy story about his career at Apple and performance as CEO. Show More Summary

Apple Inc. (AAPL): 15-Min. In-Store Apple Watch Trials Coming Soon

Apple Inc. (NASDAQ:AAPL) will be letting customers try out the Apple Watch for 15 minutes inside Apple Stores soon in an effort to woo more buyers. However, customers who want to be allowed to wear the new smartwatch from Apple Inc. (NASDAQ:AAPL) should anticipate to be just one of the many who will be queuing […]

A look inside Apple’s secret Apple Watch testing lab

Good Morning America today provided us with our first glimpse into Apple’s secretive Apple Watch testing facility. Though Apple is notoriously stringent, if not downright paranoid, when it comes to product secrecy, they granted ABC cameras unprecedented access to their top secret health and fitness lab. Show More Summary

Inside Apple’s top secret health lab

2 months agoTechnology / Apple : Cult Of Mac

Apple rarely gives tours of its facilities, but it showed ABC News the inner workings of its top secret health lab for the purpose of hyping the upcoming Apple Watch. Located in an unassuming lot near its Cupertino headquarters on 1 … Read more ›

'Good Morning America' Goes Inside Apple's Secret Apple Watch Fitness Testing Lab

ABC News this morning revealed an exclusive behind-the-scenes video of Apple's testing facility for the upcoming Apple Watch, showing off dozens of Apple employees covered in various sensor-tracking technology used to gather data for the health and fitness areas of the wearable device. Show More Summary

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