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New video provides a rare look inside Apple’s secretive design studio

For a company that famously doesn't like to look towards the past, Apple a few weeks ago released an interesting new product: a 300 page book which chronicles every major Apple product released since 1998. Priced at $300, the book doesn't...Show More Summary

Super Nintendo World is Coming to Universal Studios Japan

When news broke last week that you would soon be able to play Super Mario Run on the computers inside Apple stores, many people got very, very excited. For the people who consider themselves as part of this group, please find yourself some sedatives before continuing to read. It has just been announced that a […]

See inside Apple Campus 2 for the first time

Apple insider pics leak We’re used to seeing the new Apple Campus in Cupertino from a strictly aerial perspective. Now, leaked photos of the Norman Foster-designed, Silicon Valley spaceship set to open in Cupertino next year are making the rounds The images originally circulated to Apple employees as a preview of the sweet new company digs. Show More Summary

Invite-only meeting details state of AI, machine learning research inside Apple's halls

In an invitation-only meeting at Tuesdays Neural Information Processing Systems conference, Apple's head of machine learning broke down Apple's specific goals for its artificial intelligence developments, and detailed where it feels it has an advantage of its competitors, giving a rare look at Apple's research process.

Automation technologies will continue to be supported in macOS, Apple exec Craig Federighi says in customer email

2 months agoTechnology / Apple : 9 to 5 Mac

Fans of macOS automation features like Automator and AppleScript feared the worst this week as it transpired that head of the automation technologies division, Sal Soghoian, had left the company and the whole unit inside Apple had been closed down. Show More Summary

Apple Will Charge Less to Fix iPhones Afflicted by "Touch Disease"

This post originally appeard on Business Insider. Apple announced on Thursday that it will fix certain issues with iPhone 6 Plus phones for $149, a significant discount from the $329 service charge the company had been offering users. The...Show More Summary

Here's a Look Inside Apple's New $200 Photo Book

Apple this week unveiled its latest product, a hardbound photo book that showcases 20 years of Apple products, highlighting every Mac, iPhone, iPod, and iPad released between 1998 and 2015. Because it's positioned as an art piece, Apple's...Show More Summary

Breaking down Apple’s latest design studio video

2 months agoTechnology / Apple : Cult Of Mac

To promote his new design book, Jony Ive has made a video giving a very rare peek inside Apple’s ultra-sectretive design studio. The video is only the second one that I know of that shows the inside of the “studio behind the Iron Curtain” — so called because it’s so sealed off from the outside […] (via Cult of Mac - Tech and culture through an Apple lens)

Jony Ive goes inside Apple’s design lab in new video

2 months agoTechnology / Apple : Cult Of Mac

Going inside Apple’s design lab is a rare privilege some Apple execs don’t even get, but Jony Ive is giving the world a glimpse inside his lab to celebrate the company’s new book. In Apple’s latest video, Jony Ive’s disembodied voice...Show More Summary

Tim Cook calls for unity inside Apple after Trump’s win

Donald Trump shocked the world early on Wednesday when he was confirmed to be the winner of the US presidential election. His victory generated polarized responses, and some of those reactions were heard inside of Apple. Tim Cook sent...Show More Summary

Apple Is Getting Rid of the MacBook’s Iconic Startup Chime

This post originally appeared on Business Insider. Apple is killing off one of its most iconic features: its startup chime. The \ company is removing the distinctive noise that Macs make when they boot up, starting with the new MacBook...Show More Summary

This week’s top stories: Inside Apple’s new MacBook Pros, Apple’s new “TV” app, Apple Watch Nike+, and much more

3 months agoTechnology / Apple : 9 to 5 Mac

In this week’s top stories: Apple’s new MacBook Pro unveiling, the new Apple “TV” app, watchOS 3.1 and Apple Watch Nike+, iOS 10.1 with Portrait Mode gets a public release, and much more.  more… Filed under: Apple

Inside Apple's Q4 16 quarter: iPad sales are simply terrible

3 months agoTechnology / Apple : ZDNet Apple

While iPhone and Mac sales may be looking good, iPad sales are falling off a cliff.

iPhone 7 Plus Intel Modem Not Equal to Qualcomm Modem

3 months agoTechnology / Mobile : Phone Scoop

Under poor network conditions, the iPhone 7 Plus with Intel inside does not perform as well as the iPhone 7 Plus with Qualcomm inside. Apple sourced the iPhone 7 Plus modem from both Intel and Qualcomm. This represents a major change for the company, which has relied solely on Qualcomm modems for years. Show More Summary

Viral Musician-Turned-YouTube Star Trevor Moran Signs With UTA (Exclusive)

3 months agoWeb / Web Videos : Tubefilter

Noted YouTube personality and musician Trevor Moran has signed with United Talent Agency (UTA), Tubefilter has learned. Moran became a viral sensation at 11 years old when he shot various dance performances inside Apple stores, and auditioned for The X Factor singing a brazen version of LMFAO’s Sexy And I Know It. Show More Summary

Come take a peek inside Apple’s new Regent Street flagship store in London

pple’s retail footprint today spans nearly 500 Apple Stores globally and serves as an important public touchstone for the company, its products and aesthetic vision. Now, the very first store it ever opened in Europe, on London’s iconic...Show More Summary

Inside Apple's revamped London Regent Street store - CNET

3 months agoTechnology / Internet : Webware

We took an early peek inside Apple's flagship London Regent Street store, which has undergone a dramatic makeover.

Inside Apple’s Lightning Audio Adapter

Jeff Suovanen, with some gorgeous X-ray photography of Apple’s headphone jack dongle: But it appears Apple’s engineers did their job, and this tiny adapter performs better than most people expected or even thought possible. Why did they do it? Was it worth it? Will other manufacturers copy it? If you have to ask “Why did they do it?”, you just don’t get Apple. ?

Inside Apple And IBM's App Making Machine

This is how the (unlikely) partnership actually works, as told by the people from both companies who manage it every day. This is how the (unlikely) partnership actually works, as told by the people from both companies who manage it every day. Show More Summary

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