With little fanfare, Apple’s newest Wisconsin retail location opened this past weekend at the outdoor Hilldale Shopping Center in Madison. The new 10,000 sq. ft. space replaces Apple’s previous indoor Madison location in the aging West Towne Mall, 10 minutes away. more…
You can get an unofficial glimpse inside Apple Park on SnapChat. Construction workers have been hard at work on more than just building Apple Park. It turns out, they've also been sharing their daily activities publicly via SnapChat....Show More Summary
Snapchat users have been posting pictures and videos from inside the nearly finished campus.
Snapchat’s powerful but hidden Story Search feature is finally making itself useful by giving us a behind-the-scenes glimpse inside Apple Park, Apple’s new spaceship-like campus that will open soon. Typing “Apple Park” into Snapchat’s search bar will show you the Apple Park Story, which is a collection of videos taken on the property. The full Apple Park story… Read More
Inside Apple's big cellphone self-own.
The Wall Street Journal has a superb feature article, packed with photos of Apple's new headquarters, including some inside pics that I've not seen anywhere else. Related posts: A view inside Apple’s Cupertino headquarters Jony Ive isn’t...Show More Summary
The latest drone video gets up close to Apple Park, the iPhone company's new $5 billion headquarters envisioned by late CEO Steve Jobs. In the clip filmed by Matthew Roberts, you can see that people are already working inside Apple's...Show More Summary
Over the weekend, word surfaced that the wireless charging accessory said to accompany the iPhone 8 might be subject to a slight delay. In a new bombshell report that seemingly corroborates this, Fast Company relays that development on the iPhone 8 is fraught with technical problems. Show More Summary
This story of the 24 weeks, three days, and three hours leading up to the launch of the iPhone is excerpted from Fred Vogelstein's 2013 book, "Dogfight"
In his new book The One Device. The Secret History of the iPhone, Brian Merchant gives us a rare look inside Apple, chronicling the development of the iPhone with details about everything from the selection of raw materials to the product's famous launch event. More »
Last week, Apple finally hired a head of video programming — actually two — in a moment that Hollywood had been waiting for since Netflix and Amazon crashed into Los Angeles with billions of dollars to spend on TV shows and movies. By...Show More Summary
William Turton has quite a scoop for The Outline: A recording of an internal briefing at Apple earlier this month obtained by The Outline sheds new light on how far the most valuable company in the world will go to prevent leaks about new products. Show More Summary
The secretive, rapidly expanding health team inside Apple is working to turn the iPhone into a one-stop shop for all your medical information, according to a report from CNBC. The Cupertino giant has reportedly been in talks with developers,...Show More Summary
Late last month, Apple opened the doors to its first flagship store in Singapore. Located on Orchard Road, the space was designed by Fosters + Partners, alongside Apple’s design team. Overall, the location is meant to blur the boundaries between the indoors and out. As Singapore is recognized as one of the world’s greenest cities, […]
Images from Thursday media preview offered a detailed look inside Apple's first store in Singapore, set to open this Saturday.
Two days ahead of the opening of the first Apple Store in Singapore, the company has provided a press preview of the interior. One notably missing feature is the glass staircase which has traditionally been a signature design element of Apple’s retail stores. Show More Summary
One More Thing Steven Levy, Wired Apple's so-called spaceship campus, or Apple Park, has been in the works for a while now, but this week Wired gave us a big update on the progress. The obsessive attention to detail, tunnel entry, modular "pod" sections for employees and more are all detailed here. Show More Summary
Wired has been given an exclusive look inside the spaceship ring of the Apple Campus, revealing the ‘pod’ approach that was the brainchild of Steve Jobs. As with any Apple product, its shape would be determined by its function. ThisShow More Summary
This post originally appeared in Business Insider. Apple has pledged to make iPhones out of entirely recycled materials in the future, although it's not quite there yet. Vice News reported on Wednesday that Apple has publicly announced that it wants to stop using materials sourced from mines. Show More Summary
Business Insider: Apple Has an Official Permit to Test Self-Driving Cars in California, DMV Confirms Apple has received a permit to test autonomous cars in California, the first official confirmation that the maker of the iPhone sees...Show More Summary