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Inside Apple's PR Practices, From Media Control to Attitude Shift Under Tim Cook

In a lengthy 9 part exposé, 9to5Mac's Mark Gurman delves into the inner workings of Apple's PR team. While much of what Gurman covers is already fairly well known, his coverage provides an expansive look at the way Apple's PR team operates,...Show More Summary

Apple’s Patent May Be a Digital Wallet

According to Business Insider, Apple’s newly public patent application describes a “detailed backend architecture for a mobile wallet designed to hold digital credit, debit cards, and coupons issued by a range of merchants and financial...Show More Summary

Google Chrome For Mac Will Finally Go 64-Bit, Improving Speed And Decreasing Memory Usage

Just about every Mac you’d see in operation nowadays has a 64-bit CPU tucked inside. Apple started making the switch from 32-bit to 64-bit nearly a decade ago, after all. And yet, Chrome has always stubbornly insisted on running at 32-bit on OS X. That’ll change soon. Read More

LEAKED: Here's How Much Bigger The iPhone 6's Battery Will Be Compared To The iPhone 5s

The iPhone 6 is likely to come with a battery that's slightly larger than the one inside Apple's iPhone 5s, if a new leaked photo turns out to be legitimate. French blog, which has a strong track record when it comes to leaking unreleased Apple products, has posted new photos that it claims shows the battery for Apple's iPhone 6. Show More Summary

Inside Apple’s Next Game-changing Innovation (Hint: It’s Not The iPhone 6)

With Apple preparing to launch the iPhone 6 and a new iPad in the months ahead, here’s how Apple HealthKit could prove it's most important upcoming product of all.

Inside Apple University

Brian X. Chen, writing for the NYT: Randy Nelson, who came from the animation studio Pixar, co-founded by Mr. Jobs, is one of the teachers of “Communicating at Apple.” This course, open to various levels of employees, focuses on clear...Show More Summary

Inside Apple University, where new recruits learn about Apple's approach to design

Over the weekend, the New York Times published an in-depth look into Apple's secretive training program, known as Apple University. Run by former dean of Yale School of Management Joel Podolny, the initiative was conceived by Steve Jobs to get new recruits acquainted with Apple's approach to design, which focuses on simplicity. Show More Summary

Inside Apple's Secretive University-Style Training School

3 weeks agoTechnology / Gadgets : Gizmodo

Deep within the bowels of Apple, their's a secretive school where its employees learn about the company and how to work for it. Some call it education, others indoctrination—but either way, a new report explains what it's like. Read more...

A rare peek inside Apple University, or how to think like Steve Jobs

How will the culture Steve Jobs cultivated at Apple continue to live on after his death? That was the main question being asked when Jobs lost the battle to cancer in 2011. Part of the answer is a program Jobs … Read more ›

Take A Look Inside Apple Genius Jony Ive's $17 Million San Francisco Mansion (AAPL)

Apple executive Jonathan Ive bought a stunning home on San Francisco's "Billionaire's Row" for $17 million in 2012, according to The Wall Street Journal. The home was originally listed for $25 million. Ive, Apple’s senior vice president of industrial design, is credited with the look of the iPod, iPhone, and other products. Show More Summary

Welcome to Slices of Apple, an inside look at what makes Apple great

Fridays on TUAW just got more interesting. Every Friday over the next three months we'll run an episode from Slices of Apple, a documentary about some of the people, tools and processes inside Apple, Inc. We've got some great stories to tell that are...

Check Out The Inside Of The iPhone 6 With These Stunning New Design Renders

You might have to wait until September 9 to see the iPhone 6 officially, but a new set of conceptual renders offers a glimpse at just how many components will be stuffed inside Apple's next-generation smartphone. The high-definition renders were created by concept designer Martin Hajek, according to Cult of Mac. Show More Summary

Apple Releases iTunes 12 In Beta

Apple released a beta version of iTunes 12 on Monday alongside betas of iOS 8, OS X Yosemite, and some development tools. First spotted by Apple Insider, Apple is touting iTunes 12's "elegant new design" and support for the Family Sharing feature which allows up to 6 people to share an account. Show More Summary

Mac: Razer Taipan Ambidextrous Gaming Mouse

2 months agoTechnology / Mobile : iLounge

Macs may be more legitimate gaming machines than ever before, but that’s only on the inside. Apple’s peripherals still make terrible controllers for most games. If you’ve ever tried using a Magic Mouse or Magic Trackpad in a first-person shooter, for example, you know what we’re talking about. Show More Summary

Apple Stores changing graphics to show people using products

Apple is making some changes inside its retail stores in terms of the large wall images that display its products like the iPhone 5s and iPad. While previous wall graphics inside Apple Stores showed the company's devices with lots of...Show More Summary

Inside Apple’s Plan to Automate Your Home

If you think of all your home's lights, climate controls and automation gadgets as a sort of Russian Nesting Doll, you start to understand Apple HomeKit and its database-driven approach to home automation. See also: The 18 Most Important...Show More Summary

Inside Apple & The Mayo Clinic's New Partnership

This week Apple revealed a partnership with the Mayo Clinic over two years in the making. The goal? iPhones that make you healthier. This fall, Apple is set to release a new Health app for the iPhone and a new health care API for developers, HealthKit, designed to integrate data from Fitbits, Jawbone Ups, FuelBands and other fitness tracking devices. Show More Summary

Apple Is Undoing One Of Steve Jobs' Most Treasured Relationships (AAPL)

More bad news for Apple's ad agency, TBWA Media Arts Lab. It is not currently making ads for the iPad and Apple is shifting more TV ads in-house to a team inside Apple, according to Bloomberg. The move is not a surprise. Apple considered firing TBWA back in 2013, after all. Show More Summary

3 Charts Show Why Apple Bought Beats Music

Market analyst Puneet Sikka has been taking a look inside Apple's deal to buy Beats Music for a reported $500 miilion of the overall Beats purchase of $3 billion, from an investors point of view. Its a smart series of posts on Market Realist, but just 3 charts really tell the whole story. Show More Summary

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