Trend Results : "Ken Segall"

Blog Post Results (1-20 of 99)


‘It’s All Screen’

Ken Segall: Apple advertising was always creative and fun, but it was also intelligent and accurate. That’s what made it the industry’s “gold standard” for marketing. That’s why it makes me nervous when I see today’s Apple playing loose...Show More Summary

iMac’s terrible working title was an in-joke between Jobs and Schiller

11 months agoTechnology / Apple : Cult Of Mac

The iMac is an iconic name for Apple, but before it was finally agreed-upon, Steve Jobs was fixed on a name that was so horrible it would “curdle your blood,” in the words of Ken Segall, the Apple exec who eventually came up with the name iMac. That working name was “MacMan,” and nearly 20 […] (via Cult of Mac - Tech and culture through an Apple lens)

Apple's 'Think Different' ad man on the company today, the iMac and Samsung ads - CNET

2 years agoTechnology / Internet : Webware

Ken Segall tells CNET how Steve Jobs wanted to call the iconic computer the "Mac Man".

Headlines Matter

Ken Segall, in a preface to post headlined “Has Apple Lost Its Simplicity?”: Last week, I wrote an article for The Guardian with the above itle. It was a question, not a conclusion, and I tried to offer a houghtful opinion. Sadly, The Guardian chose to give it a bait-click headline that contradicted my point of view. Show More Summary

These traits made Steve Jobs a smart leader, according to his right-hand man

Ken Segall is a creative director who has a long history with Apple and NeXT. This is an excerpt from his book "Think Simple," which is out June 7. Leading Apple’s retail group from its inception through more than three hundred Apple...Show More Summary

Legendary Apple marketing guru believes Apple has ‘lost its way’

Writing for The Guardian, longtime Apple marketing guru Ken Segall argues that Apple, in the absence of Steve Jobs, has lost its way. Whereas the company previously harnessed the "power of simplicity" to deliver products and services...Show More Summary

Former Apple ad guru Ken Segall says company is losing touch with its heritage of simplicity

2 years agoTechnology / Apple : 9 to 5 Mac

Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book Insanely Simple, says that Apple is beginning to lose touch with its heritage of simplicity. Show More Summary

One of Steve Jobs' longtime advisors says Apple's iPhone names are confusing customers (AAPL)

Ken Segall is a veteran advertising executive who worked closely with Steve Jobs at Apple for years. But he has written in The Guardian that the modern Apple under the leadership of CEO Tim Cook has created "confusing" products that he finds "bewildering." Segall worked on campaigns such as "Think Different," and also created the name iMac. Show More Summary

PC Companies Did What?

Ken Segall, on a stupid new ad campaign: Even more amazing, four companies happily signed up for the effort: Dell, HP, Intel and Lenovo. (Hereafter referred to as “co-conspirators.”) It boggles the mind that at least one person in each of these four PC companies (and likely far more) thought his was a good strategy. Show More Summary

‘One Day They’ll Understand Apple’

Ken Segall: The truth is, being wrong about Apple’s future often stems from being wrong about Apple’s past. If you can’t appreciate what led o past successes, it’s tough to see the future ones. Evergreen material. ?

Apple’s former ad man is not impressed with the Timberlake-Fallon iPhone 6 ads

Former Apple ad man Ken Segall is always worth reading because he often offers smart criticisms of Apple’s ad campaigns in addition to gleefully slamming some of Microsoft’s most utterly wretched spots. Because of this, it’s notableShow More Summary

Steve Jobs' Former Ad Chief Says Apple's Marketing Has Become 'Soft' And 'Ordinary' (AAPL)

Ken Segall says Apple's advertising has become "soft" and "ordinary." Those are harsh words —  Segall worked alongside Steve Jobs at Apple in the 1990s in his role as creative director at advertising agency TBWA/Chiat/Day. He put together...Show More Summary

Why Apple might kill the “i” forever

From books to phones, Apple’s named everything with the same “i” moniker since 1998. With the Apple Watch and Apple Pay, however, it looks like that convention is set to change.  Cult of Mac reached out to Ken Segall – the former … Read more ›

Think Different ad man recalls the truth behind Steve Jobs narrating The Crazy Ones ad: “a horrible idea”

4 years agoTechnology / Apple : 9 to 5 Mac

If you watched the movie Jobs, you may recall Steve recording the words to the “Here’s to the crazy ones” ad, looking at the camera and asking “Is that ok?”. The reality, says Ken Segall, the creative director behind Apple’s famous Think Different campaign, was rather different. Speaking in an interview with MacWorld, he said: Imagine you’re in this […]

Why The iPhone 5c Flopped

Apple won’t come right out and say so, but the iPhone 5c is a (comparative) dud. But why? Legendarly Apple ad man Ken Segall has his theories, and it all comes down to the fact that with the iPhone 5c, … Read more ›

Apple’s former ad guru explains why the iPhone 5c flopped

Consumer reception to the iPhone 5c has been on the whole underwhelming to say the least. Now former Apple advertising executive Ken Segall has penned a short autopsy of the iPhone 5c on his blog and comes to the conclusion that Apple’s user base just has no use for cheap-looking plastic phones. Show More Summary

Ken Segall on Apple’s ‘Misunderstood’ Ad

Ken Segall: Of course, we’re talking about Apple here — so there’s no shortage of critics eager to tell us why the commercial fails. Take your pick: it says little about the product, any smartphone can make a movie, or the spot is aShow More Summary

Veteran Apple ad man Ken Segall praises holiday ad – says Apple still thinking differently

4 years agoTechnology / Apple : 9 to 5 Mac

Ken Segall, the ad exec behind Apple’s Think Different campaign, and the man who put the i into iMac, has praised Apple’s new holiday ad, saying that it shows Apple is still thinking differently. This ad is a holiday card from Cupertino. It lines up perfectly with the values Apple has communicated for years. It’s not […]

Steve Jobs reportedly mulled axing Apple's pro products

In a blog post on Friday, former Apple ad consultant Ken Segall reveals Steve Jobs once considered killing off the company's professional product offerings, including the Mac Pro and software like Final Cut Pro.

Steve Jobs Once Considered Killing Apple's Pro Products

Ken Segall, the creative director behind the Think Different campaign and author of Insanely Simple, a book about his experiences creating advertising for Apple, writes in a blog post about Apple's "evolving view of 'Pro'" that Steve...Show More Summary

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