If you watched the movie Jobs, you may recall Steve recording the words to the “Here’s to the crazy ones” ad, looking at the camera and asking “Is that ok?”. The reality, says Ken Segall, the creative director behind Apple’s famous Think Different campaign, was rather different. Speaking in an interview with MacWorld, he said: Imagine you’re in this […]
Apple won’t come right out and say so, but the iPhone 5c is a (comparative) dud. But why? Legendarly Apple ad man Ken Segall has his theories, and it all comes down to the fact that with the iPhone 5c, … Read more ›
Consumer reception to the iPhone 5c has been on the whole underwhelming to say the least. Now former Apple advertising executive Ken Segall has penned a short autopsy of the iPhone 5c on his blog and comes to the conclusion that Apple’s user base just has no use for cheap-looking plastic phones. Show More Summary
Ken Segall: Of course, we’re talking about Apple here — so there’s no shortage of critics eager to tell us why the commercial fails. Take your pick: it says little about the product, any smartphone can make a movie, or the spot is aShow More Summary
Ken Segall, the ad exec behind Apple’s Think Different campaign, and the man who put the i into iMac, has praised Apple’s new holiday ad, saying that it shows Apple is still thinking differently. This ad is a holiday card from Cupertino. It lines up perfectly with the values Apple has communicated for years. It’s not […]
In a blog post on Friday, former Apple ad consultant Ken Segall reveals Steve Jobs once considered killing off the company's professional product offerings, including the Mac Pro and software like Final Cut Pro.
Ken Segall, the creative director behind the Think Different campaign and author of Insanely Simple, a book about his experiences creating advertising for Apple, writes in a blog post about Apple's "evolving view of 'Pro'" that Steve...Show More Summary
Ken Segall, author of Insanely Simple and former Apple advertising consultant, today posted a blog entry detailing his views on the evolving definition of “pro” at Apple. In it, Mr. Segall claims that Apple is working to rework the pro industry and grow inviting a “larger audience of high-end consumers who can suddenly understand, enjoy […]
Samsung outspent and outplayed Apple in marketing last year. Fortunately for Apple investors, the company may have learned a lesson. After Ken Segall criticized Apple's marketing approach in early 2013, the company seems to have turned...Show More Summary
iStrategy Miami in April brought together an all-star lineup, including Facebook marketing expert Mari Smith, business development and marketing media executive Dorothea Bozicolona-Volpe of Social Espionage, and Ken Segall, formerlyShow More Summary
It's time for iPhone to "get the family treatment," former Apple creative director and strategy consultant Ken Segall says.
Here’s some fantastic analysis on what ex-Apple retail chief Ron Johnson did wrong at JC Penney written by legendary Apple ad man Ken Segall, who completely rejects the idea that Ron Johnson didn’t understand JC Penney’s brand identity, and even wandered around quoting the company’s founder, who detested sales gimmicks. So what was the problem? [...]Show More Summary
Apple ad man Ken Segall takes issue with Apple’s iPhone naming scheme (TUAW) While serving as the creative lead of TBWA/Chiat Day, Ken Segall oversaw the creative direction of Apple Inc. (NASDAQ:AAPL)’s marketing efforts. Credited as the man who put the ‘i’ in iMac, Segall worked very closely with Steve Jobs and helped oversee a [...]
Apple has been pretty ritualistic when it comes to naming the iPhone thus far, but is Apple training people to believe that an actual upgrade only happens every other year with incremental updates in between? Ken Segall, who coincidentally...Show More Summary
While serving as the creative lead of TBWA/Chiat Day, Ken Segall oversaw the creative direction of Apple's marketing efforts. Credited as the man who put the 'i' in iMac, Segall worked very closely with Steve Jobs and helped overseeShow More Summary
Ken Segall may not be a household name when we talk about Apple, but for six years Segall had worked for Apple. He first started his career as a creative director for an ad agency that worked closely with Apple and from there he continued to work with Apple as a consultant, leaving in 2008. [...]
For six years, Ken Segall worked with Apple and Steve Jobs, first as a creative director at TBWA/Chiat/Day, Apple's longtime ad agency, and then as a consultant to Apple until 2008. In that role, he advised Jobs on how to name Apple's brands. Show More Summary
Samsung has outspent Apple in marketing over the last 12 months, and some experts -- like former Apple ad exec Ken Segall -- believe that Apple could be losing in the marketing battle against Samsung. Apple's new "Why You'll Love anShow More Summary
Would you have bought a Telepod? Or a Mobi? Turns out those are two names Apple considered for its original iPhone, 9to5Mac reports. Ken Segall, former chief of Apple advertising, revealed the names to a marketing crowd at the University of Arizona last week. Apple's reasoning: Telepod : It sounded like...
If Apple and Cisco hadn't amicably resolved their 2007 spat over the "iPhone" trademark, Cupertino's iconic smartphone might have ended up with a very different name. Former Apple ad man Ken Segall says that prior to the iPhone's debut, the company considered a few other names for the device. Show More Summary