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Think Different ad man recalls the truth behind Steve Jobs narrating The Crazy Ones ad: “a horrible idea”

If you watched the movie Jobs, you may recall Steve recording the words to the “Here’s to the crazy ones” ad, looking at the camera and asking “Is that ok?”. The reality, says Ken Segall, the creative director behind Apple’s famous Think Different campaign, was rather different. Speaking in an interview with MacWorld, he said: Imagine you’re in this […]

Why The iPhone 5c Flopped

Apple won’t come right out and say so, but the iPhone 5c is a (comparative) dud. But why? Legendarly Apple ad man Ken Segall has his theories, and it all comes down to the fact that with the iPhone 5c, … Read more ›

Apple’s former ad guru explains why the iPhone 5c flopped

Consumer reception to the iPhone 5c has been on the whole underwhelming to say the least. Now former Apple advertising executive Ken Segall has penned a short autopsy of the iPhone 5c on his blog and comes to the conclusion that Apple’s user base just has no use for cheap-looking plastic phones. Show More Summary

Ken Segall on Apple’s ‘Misunderstood’ Ad

Ken Segall: Of course, we’re talking about Apple here — so there’s no shortage of critics eager to tell us why the commercial fails. Take your pick: it says little about the product, any smartphone can make a movie, or the spot is aShow More Summary

Veteran Apple ad man Ken Segall praises holiday ad – says Apple still thinking differently

Ken Segall, the ad exec behind Apple’s Think Different campaign, and the man who put the i into iMac, has praised Apple’s new holiday ad, saying that it shows Apple is still thinking differently. This ad is a holiday card from Cupertino. It lines up perfectly with the values Apple has communicated for years. It’s not […]

Steve Jobs reportedly mulled axing Apple's pro products

In a blog post on Friday, former Apple ad consultant Ken Segall reveals Steve Jobs once considered killing off the company's professional product offerings, including the Mac Pro and software like Final Cut Pro.

Steve Jobs Once Considered Killing Apple's Pro Products

Ken Segall, the creative director behind the Think Different campaign and author of Insanely Simple, a book about his experiences creating advertising for Apple, writes in a blog post about Apple's "evolving view of 'Pro'" that Steve...Show More Summary

Former Apple ad consultant Ken Segall: Steve Jobs considered killing off pro products

Ken Segall, author of Insanely Simple and former Apple advertising consultant, today posted a blog entry detailing his views on the evolving definition of “pro” at Apple. In it, Mr. Segall claims that Apple is working to rework the pro industry and grow inviting a “larger audience of high-end consumers who can suddenly understand, enjoy […]

Apple Turns to Its Brand to Drive Sales

Samsung outspent and outplayed Apple in marketing last year. Fortunately for Apple investors, the company may have learned a lesson. After Ken Segall criticized Apple's marketing approach in early 2013, the company seems to have turned...Show More Summary

iStrategy Miami: Crucial Takeaways From the Digital Marketing Event

iStrategy Miami in April brought together an all-star lineup, including Facebook marketing expert Mari Smith, business development and marketing media executive Dorothea Bozicolona-Volpe of Social Espionage, and Ken Segall, formerlyShow More Summary

It’s time for the ‘iPod-ization of iPhone,’ former Apple creative director says

It's time for iPhone to "get the family treatment," former Apple creative director and strategy consultant Ken Segall says.

What Was Ex-Apple Retail Chief Ron Johnson’s Big Mistake At JC Penney?

Here’s some fantastic analysis on what ex-Apple retail chief Ron Johnson did wrong at JC Penney written by legendary Apple ad man Ken Segall, who completely rejects the idea that Ron Johnson didn’t understand JC Penney’s brand identity, and even wandered around quoting the company’s founder, who detested sales gimmicks. So what was the problem? [...]Show More Summary

Apple Inc. (AAPL) News: Ken Segall, Research In Motion Ltd (BBRY), H&R Block, Inc. (HRB)

Apple ad man Ken Segall takes issue with Apple’s iPhone naming scheme (TUAW) While serving as the creative lead of TBWA/Chiat Day, Ken Segall oversaw the creative direction of Apple Inc. (NASDAQ:AAPL)’s marketing efforts. Credited as the man who put the ‘i’ in iMac, Segall worked very closely with Steve Jobs and helped oversee a [...]

Does Apple's naming scheme for iPhone need to change?

Apple has been pretty ritualistic when it comes to naming the iPhone thus far, but is Apple training people to believe that an actual upgrade only happens every other year with incremental updates in between? Ken Segall, who coincidentally...Show More Summary

Apple ad man Ken Segall takes issue with Apple's iPhone naming scheme

While serving as the creative lead of TBWA/Chiat Day, Ken Segall oversaw the creative direction of Apple's marketing efforts. Credited as the man who put the 'i' in iMac, Segall worked very closely with Steve Jobs and helped overseeShow More Summary

Ken Segall: Apple Has Messed Up Its Naming Convention

Ken Segall may not be a household name when we talk about Apple, but for six years Segall had worked for Apple. He first started his career as a creative director for an ad agency that worked closely with Apple and from there he continued to work with Apple as a consultant, leaving in 2008. [...]

Steve Jobs' Longtime Advisor Admits Apple Has Screwed Up The iPhone Naming System (AAPL)

For six years, Ken Segall worked with Apple and Steve Jobs, first as a creative director at TBWA/Chiat/Day, Apple's longtime ad agency, and then as a consultant to Apple until 2008. In that role, he advised Jobs on how to name Apple's brands. Show More Summary

Apple's New Web Campaign Is Great News for Investors

Samsung has outspent Apple in marketing over the last 12 months, and some experts -- like former Apple ad exec Ken Segall -- believe that Apple could be losing in the marketing battle against Samsung. Apple's new "Why You'll Love anShow More Summary

Your iPhone Could Have Been the ... Telepod

Would you have bought a Telepod? Or a Mobi? Turns out those are two names Apple considered for its original iPhone, 9to5Mac reports. Ken Segall, former chief of Apple advertising, revealed the names to a marketing crowd at the University of Arizona last week. Apple's reasoning: Telepod : It sounded like...

Apple Almost Called the iPhone iPad

If Apple and Cisco hadn't amicably resolved their 2007 spat over the "iPhone" trademark, Cupertino's iconic smartphone might have ended up with a very different name. Former Apple ad man Ken Segall says that prior to the iPhone's debut, the company considered a few other names for the device. Show More Summary

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