Ken Segall tells CNET how Steve Jobs wanted to call the iconic computer the "Mac Man".
Ken Segall, in a preface to post headlined “Has Apple Lost Its Simplicity?”: Last week, I wrote an article for The Guardian with the above itle. It was a question, not a conclusion, and I tried to offer a houghtful opinion. Sadly, The Guardian chose to give it a bait-click headline that contradicted my point of view. Show More Summary
Ken Segall is a creative director who has a long history with Apple and NeXT. This is an excerpt from his book "Think Simple," which is out June 7. Leading Apple’s retail group from its inception through more than three hundred Apple...Show More Summary
Writing for The Guardian, longtime Apple marketing guru Ken Segall argues that Apple, in the absence of Steve Jobs, has lost its way. Whereas the company previously harnessed the "power of simplicity" to deliver products and services...Show More Summary
Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book Insanely Simple, says that Apple is beginning to lose touch with its heritage of simplicity. Show More Summary
Ken Segall is a veteran advertising executive who worked closely with Steve Jobs at Apple for years. But he has written in The Guardian that the modern Apple under the leadership of CEO Tim Cook has created "confusing" products that he finds "bewildering." Segall worked on campaigns such as "Think Different," and also created the name iMac. Show More Summary
Ken Segall, on a stupid new ad campaign: Even more amazing, four companies happily signed up for the effort: Dell, HP, Intel and Lenovo. (Hereafter referred to as “co-conspirators.”) It boggles the mind that at least one person in each of these four PC companies (and likely far more) thought his was a good strategy. Show More Summary
Ken Segall: The truth is, being wrong about Apple’s future often stems from being wrong about Apple’s past. If you can’t appreciate what led o past successes, it’s tough to see the future ones. Evergreen material. ?
Former Apple ad man Ken Segall is always worth reading because he often offers smart criticisms of Apple’s ad campaigns in addition to gleefully slamming some of Microsoft’s most utterly wretched spots. Because of this, it’s notableShow More Summary
Ken Segall says Apple's advertising has become "soft" and "ordinary." Those are harsh words — Segall worked alongside Steve Jobs at Apple in the 1990s in his role as creative director at advertising agency TBWA/Chiat/Day. He put together...Show More Summary
From books to phones, Apple’s named everything with the same “i” moniker since 1998. With the Apple Watch and Apple Pay, however, it looks like that convention is set to change. Cult of Mac reached out to Ken Segall – the former … Read more ›
If you watched the movie Jobs, you may recall Steve recording the words to the “Here’s to the crazy ones” ad, looking at the camera and asking “Is that ok?”. The reality, says Ken Segall, the creative director behind Apple’s famous Think Different campaign, was rather different. Speaking in an interview with MacWorld, he said: Imagine you’re in this […]
Apple won’t come right out and say so, but the iPhone 5c is a (comparative) dud. But why? Legendarly Apple ad man Ken Segall has his theories, and it all comes down to the fact that with the iPhone 5c, … Read more ›
Consumer reception to the iPhone 5c has been on the whole underwhelming to say the least. Now former Apple advertising executive Ken Segall has penned a short autopsy of the iPhone 5c on his blog and comes to the conclusion that Apple’s user base just has no use for cheap-looking plastic phones. Show More Summary
Ken Segall: Of course, we’re talking about Apple here — so there’s no shortage of critics eager to tell us why the commercial fails. Take your pick: it says little about the product, any smartphone can make a movie, or the spot is aShow More Summary
Ken Segall, the ad exec behind Apple’s Think Different campaign, and the man who put the i into iMac, has praised Apple’s new holiday ad, saying that it shows Apple is still thinking differently. This ad is a holiday card from Cupertino. It lines up perfectly with the values Apple has communicated for years. It’s not […]
In a blog post on Friday, former Apple ad consultant Ken Segall reveals Steve Jobs once considered killing off the company's professional product offerings, including the Mac Pro and software like Final Cut Pro.
Ken Segall, the creative director behind the Think Different campaign and author of Insanely Simple, a book about his experiences creating advertising for Apple, writes in a blog post about Apple's "evolving view of 'Pro'" that Steve...Show More Summary
Ken Segall, author of Insanely Simple and former Apple advertising consultant, today posted a blog entry detailing his views on the evolving definition of “pro” at Apple. In it, Mr. Segall claims that Apple is working to rework the pro industry and grow inviting a “larger audience of high-end consumers who can suddenly understand, enjoy […]
Samsung outspent and outplayed Apple in marketing last year. Fortunately for Apple investors, the company may have learned a lesson. After Ken Segall criticized Apple's marketing approach in early 2013, the company seems to have turned...Show More Summary