Ken Segall, on a stupid new ad campaign: Even more amazing, four companies happily signed up for the effort: Dell, HP, Intel and Lenovo. (Hereafter referred to as “co-conspirators.”) It boggles the mind that at least one person in each of these four PC companies (and likely far more) thought his was a good strategy. Show More Summary
Ken Segall: The truth is, being wrong about Apple’s future often stems from being wrong about Apple’s past. If you can’t appreciate what led o past successes, it’s tough to see the future ones. Evergreen material. ?
Former Apple ad man Ken Segall is always worth reading because he often offers smart criticisms of Apple’s ad campaigns in addition to gleefully slamming some of Microsoft’s most utterly wretched spots. Because of this, it’s notableShow More Summary
Ken Segall says Apple's advertising has become "soft" and "ordinary." Those are harsh words — Segall worked alongside Steve Jobs at Apple in the 1990s in his role as creative director at advertising agency TBWA/Chiat/Day. He put together...Show More Summary
From books to phones, Apple’s named everything with the same “i” moniker since 1998. With the Apple Watch and Apple Pay, however, it looks like that convention is set to change. Cult of Mac reached out to Ken Segall – the former … Read more ›
If you watched the movie Jobs, you may recall Steve recording the words to the “Here’s to the crazy ones” ad, looking at the camera and asking “Is that ok?”. The reality, says Ken Segall, the creative director behind Apple’s famous Think Different campaign, was rather different. Speaking in an interview with MacWorld, he said: Imagine you’re in this […]
Apple won’t come right out and say so, but the iPhone 5c is a (comparative) dud. But why? Legendarly Apple ad man Ken Segall has his theories, and it all comes down to the fact that with the iPhone 5c, … Read more ›
Consumer reception to the iPhone 5c has been on the whole underwhelming to say the least. Now former Apple advertising executive Ken Segall has penned a short autopsy of the iPhone 5c on his blog and comes to the conclusion that Apple’s user base just has no use for cheap-looking plastic phones. Show More Summary
Ken Segall: Of course, we’re talking about Apple here — so there’s no shortage of critics eager to tell us why the commercial fails. Take your pick: it says little about the product, any smartphone can make a movie, or the spot is aShow More Summary
Ken Segall, the ad exec behind Apple’s Think Different campaign, and the man who put the i into iMac, has praised Apple’s new holiday ad, saying that it shows Apple is still thinking differently. This ad is a holiday card from Cupertino. It lines up perfectly with the values Apple has communicated for years. It’s not […]
In a blog post on Friday, former Apple ad consultant Ken Segall reveals Steve Jobs once considered killing off the company's professional product offerings, including the Mac Pro and software like Final Cut Pro.
Ken Segall, the creative director behind the Think Different campaign and author of Insanely Simple, a book about his experiences creating advertising for Apple, writes in a blog post about Apple's "evolving view of 'Pro'" that Steve...Show More Summary
Ken Segall, author of Insanely Simple and former Apple advertising consultant, today posted a blog entry detailing his views on the evolving definition of “pro” at Apple. In it, Mr. Segall claims that Apple is working to rework the pro industry and grow inviting a “larger audience of high-end consumers who can suddenly understand, enjoy […]
Samsung outspent and outplayed Apple in marketing last year. Fortunately for Apple investors, the company may have learned a lesson. After Ken Segall criticized Apple's marketing approach in early 2013, the company seems to have turned...Show More Summary
iStrategy Miami in April brought together an all-star lineup, including Facebook marketing expert Mari Smith, business development and marketing media executive Dorothea Bozicolona-Volpe of Social Espionage, and Ken Segall, formerlyShow More Summary
It's time for iPhone to "get the family treatment," former Apple creative director and strategy consultant Ken Segall says.
Here’s some fantastic analysis on what ex-Apple retail chief Ron Johnson did wrong at JC Penney written by legendary Apple ad man Ken Segall, who completely rejects the idea that Ron Johnson didn’t understand JC Penney’s brand identity, and even wandered around quoting the company’s founder, who detested sales gimmicks. So what was the problem? [...]Show More Summary
Apple ad man Ken Segall takes issue with Apple’s iPhone naming scheme (TUAW) While serving as the creative lead of TBWA/Chiat Day, Ken Segall oversaw the creative direction of Apple Inc. (NASDAQ:AAPL)’s marketing efforts. Credited as the man who put the ‘i’ in iMac, Segall worked very closely with Steve Jobs and helped oversee a [...]
Apple has been pretty ritualistic when it comes to naming the iPhone thus far, but is Apple training people to believe that an actual upgrade only happens every other year with incremental updates in between? Ken Segall, who coincidentally...Show More Summary
Ken Segall may not be a household name when we talk about Apple, but for six years Segall had worked for Apple. He first started his career as a creative director for an ad agency that worked closely with Apple and from there he continued to work with Apple as a consultant, leaving in 2008. [...]