What if it was possible to persuade consumers to buy without their awareness? Today's marketers use the new psychology to do just that.
James Vicary, prophet of psychological marketing, gambled his career on a hoax—and lost.
Mad Men presents the advertising world as an exercise in moral ambiguity. That perception has much to do with James Vicary, ad man and con man. He's more relevant than ever in the age of Google.
The former producer talks about his niche-to-mass strategy and what's next in the YA space on the eve of receiving the PGA Awards' highest honor. read more
A lot happens in a split second online, much of it good for the ad industry but worrying for privacy advocates. Instant auctions to push tailored ads to individuals are growing fast, says “Targeted” author Mike Smith. The ad men will need ever more personal data to fuel them.
Feeling guilty that you never checked out Mad Men, didn’t have time for this week’s premiere of Justified, or have yet to catch up with all those episodes of Girls on your DVR? Don’t. It’s not exactly breaking news that there are more scripted television shows being created and distributed on... More »
With a handful of beautiful and critically-acclaimed programs like Mad Men, Parks and Recreation, and Justified all ending in 2015, it is tempting… Read More
If we're talking about alcoholism and adultery, then we can only be talking about an epic binge of one show: Mad Men. Here's how to watch it all before the series finale. The post WIRED Binge-Watching Guide: Mad Men appeared first on WIRED.
Old media thinking about market segments was mostly demographic-based, for the purpose of determining the most effective media placements. Today we have so much more data at our fingertips than the Mad Men generation ever did, and regular reviews of what tactics and variations drive the most impact are key for digital marketing.
Welcome back to Stay Tuned, Vulture's TV advice column. Each Wednesday, Margaret Lyons answers your questions about your various TV triumphs and woes. Need help? Have a theory? Want a recommendation? Submit a question! You can email email@example.com, leave a comment, or tweet @margeincharge with the hashtag #staytuned. I am... More »
Not as cool as that hellcat, Ida Blankenship.
Christina Hendricks stops by a local knitting store to stock up on supplies on Saturday (January 17) in Vancouver, Canada. The 39-year-old Mad Men actress was recently named the new Clairol Nice ‘n Easy ambassador! See her new ad image below. “I’m so excited about being the Nice ‘n Easy ambassador,” Christina told Us Weekly. [...]
Spring is on the horizon and APROPOS already has visions of summer on its mind for the latest edition of The Journal. Connecting with French model Adrien Sahores, the luxury retailer dreams up a mix of Elvis, Formula 1 and Mad Men for a “Blue Hawaii” narrative. Show More Summary
‘Mad Men’ star January Jones was stylish in stripes at Fox’s Winter TCA All-Star party. Today she brings you your daily dose of celebrity news and gossip! Lindsay Lohan’s got a new job! (D Listed) Did Kate Upton reject Justin Verlander’s marriage proposal? (OK! Magazine) Kendall Jenner hits the shops with her friends. (Moe Jackson) […]
Stepping out for a star-studded shindig, a host of television celebrities showed up at the FOX Winter TCA All-Star Party in Pasadena, California on Saturday (January 17). “Mad Men” babe January Jones was in the house to plug her brand...Show More Summary
Parks and Recreation. Nurse Jackie. Mad Men. Justified. Those are just a few of the television series saying goodbye this
If you think the legal profession has a prestige obsession these days, you won't believe how things were back in the "Mad Men" era...
At least compared to the other classes: Keith Humphreys reviews the stats: In the era portrayed in Mad Men, smoking was a normative behavior that was not associated with poverty. Indeed, because they had less money and were more religious, the poor if anything were somewhat less likely to smoke than middle-class people. But once […]
Once Upon a Time is introducing another new character, and he comes with a fun mystery to solve — is he who he says he is, or is he more dangerous than he first appears to be? According to TV Line, Mad Men actor Patrick Fischler will play a humble peddler on the ABC series, ‘Once Upon A Time’ Casts ‘Mad Men’ Star: Is He The Sorcerer? is an article from: The Inquisitr News
One of the more popular panel at last weekend’s Wizard World Comic Con New Orleans was a very laid back, casual chat with Caity Lotz (Arrow/The Machine/Mad Men), where she spent the better part of an hour laughing and answering fan questions...Show More Summary