Viant will bring big data and ad technology to Time Inc., which owns more than 60 websites, including Fortune and People. Over the past year, 94-year-old publisher Time Inc. has made several high-profile, digital-first acquisitions—including...Show More Summary
Time, Inc. has announced that it has acquired a majorit […]
BECAUSE SOMEBODY WAS WILLING TO BUY? “The CEO of Myspace tells us why he just sold the company to Time Inc“
The publisher of People, Sports Illustrated and Time magazines was spun off from entertainment company Time Warner in 2014. Myspace's parent company is Viant, which says it provides marketers with access to over 1.2 billion registered...Show More Summary
Whatever is left of MySpace — the proto–social network once famous as a way for emo teens to express themselves and for local bands to remain unknown — was just purchased by Time Inc., principally for all of its data. Joe Ripp, chairman and CEO of Time Inc., described the... More »
Gilmore Girls started in 2000. Back then, there was no Twitter, no Facebook, not even MySpace, God rest its soul. All of those social networks would come to be during the show's seven-year run on the WB-turned-CW — so the Gilmore fandom...Show More Summary
Myspace surprisingly popped back into the tech headlines again on Thursday when Time Inc. announced it is acquiring the social network's parent company Viant. Viant is a big ad tech player, founded by brothers Chris and Tim Vanderhook. Show More Summary
Prepare to transport yourself back to 2003, kids, before Facebook, when a profile meant a list of your Top 5 friends and a flashy, custom design, and MySpace ruled the social media realm (Friendster, sit down). Apparently, it still exists today, and Time Inc. now owns what’s left of it. Parent company Viant sold MySpace — now dedicated to music …
The acquisition announced today was not exactly about MySpace.
That's right: My Space. Back-in-the-day social network still has users in some music circles, which could aid magazine maker
Time Inc., which has been on an acquisition tear since it went public in 2014, is buying the assets of ad-tech company Viant Technology. Headquartered in Irvine, Calif., with offices in New York,... To view the full story, click the title link.
It's all about advertising technology. read more
Parent company, Viant, says it can give marketers access to more than 1.2 billion users. Today, it is an entertainment-focused site that plays music videos and songs.
Ever heard the expression, “If it ain’t broke, don’t fix it?” Well, apparently Twitter CEO Jack Dorsey hasn’t. And if the response to the new Twitter timeline is as bad as The Hollywood Reporter is suggesting, the site may soon find itself as irrelevant as the once popular Myspace. Show More Summary
Sorry, Friendster, it was another "hard pass."
How's your profile looking these days?
Time Inc., best known for its ownership of Time, Fortune, and People magazines, has acquired Viant, the parent company of Myspace. In a press release, Joe Ripp, chairman and CEO of Time Inc., described the acquisition as “game changing.” Financial terms of the deal were not disclosed. Show More Summary
"This acquisition is game changing for us"
MySpace, the abandoned social network for teens and spammers, has been passed off yet again and sold to a nearly century-old magazine publisher. Time Inc announced Thursday that it has acquired Viant, an advertising technology company...Show More Summary
Amidst earnings weeks and acquisition news, here’s one you may not have been expecting: 94-year-old publishing house Time Inc. has acquired Viant, the parent company of Myspace. Yes, Tom Anderson‘s Myspace. In a press release, Viant is described as a “people-based marketing platform,” and the move is mostly technical. Show More Summary