America's most promising snack food company leans on celebrity for its mainstream marketing. But there's one ingredient that's even more critical to the company's 'cool factor' success: You.
Katy Perry, American Idol guest star and stout Obama supporter, recently opened up with PopChips in an interview. Katy is their new ambassador, and is even creating her own PopChips flavor! Katy talked about cooking, being at the inauguration, and what she never leaves the home without. What did she say? Keep reading for the [...]
Katy Perry isn't just the face of Popchips. The singer has also gotten her very own flavor of the healthy chip-alternative. Popchips has just unveiled their new flavor, Katy's Kettle Corn. "Popchips had never ventured into sweet territory before, but I wanted to add my personal touch when creating a flavor," Perry said. Show More Summary
Keith Belling's plan for the cool snack food popchips is modeled on the outrageous success of vitaminwater, from its private equity backing to its celebrity shilling. Crazy--or can lightning strike twice?
By Radar Staff Fans think swag bags for celebrities at award shows always contain lavish, high-priced goodies. But RadarOnline.com has exclusively discovered our favorite stars at the Critics' Choice Awards this week will be toting home...Show More Summary
TweetAll the deets are right here, at FinemanPR. And there’s a little background on this after the jump. Ashton, you’re not funny – try something else. Ashton, your entourage (and also all the Pop Chips people) were afraid to tell you that your skits were not even remotely entertaining. What else didn’t they / don’t they [...]
“Racism,” says Business Insider, “has a long history in advertising.” What’s more, racist ads still appear today, with companies such as Intel, PopChips, Sony and Burger King all having been accused of promoting their products in... Read more
The Rockaways, post-Sandy (more by Gretchen Robinette) THIS IS HAPPENING SATURDAY:Join We Care NYC, Reshma Saujani and our partners: Google, John Legend, New York Tech Meetup, Viacommunity, Uber, Popchips, Flavorpill, Enstitute, Levo League, Press Play Productions, Pencils of Promise, Agent...
Popchips the top selling line of popped chips and one of the fastest growing snack brands in the u.s., today announced a month long mobile fashion truck tour, giving snack fanatics the opportunity to dress like a popstar, and snack like one too. Following the lead from the gourmet food trucks that brought high-end eats to the masses, [...]
Sizzling on the set of her newest ad campaign, Katy Perry was spotted shooting a commercial for Popchips in Los Angeles on Tuesday (October 23). The 27-year-old songstress showed off her gorgeous bod in a metallic purple jumpsuit with...Show More Summary
Katy Perry rocks a skin tight metallic bodysuit while reportedly on the set of a Popchips shoot on Tuesday (October 23) in Los Angeles. The 27-year-old entertainer also sported a name tag that read “Katy” on it! PHOTOS: Check out the latest pics of Katy Perry “VEGAS! I’m performing for @BarackObama again WEDNESDAY! Celebrate getting [...]
Plain Kidney Bean and Green Bean Salad Walnuts Leftover Fruit Salad from an Edible Arrangement Powdered Donut Water Snack: Small Bag of Ranch PopChips What Came Home? First let me apology, I'm about 5 lunches behind! That being said, this was his first lunch after our busy FitBloggin' week. I had nothing fresh [...]
Chocolate and PopChips are the only 2 things I didn’t photograph for my food journal today. The chocolate was a small bar of good (I mean RELLY good) dark chocolate and the PopChips were an after dinner indiscretion while sitting on the couch watching Jeopardy with Little Guy. The rest of the day’s food [...]
Specs Age 38 Accomplishments Health and fitness expert on NBC’s The Biggest Loser (season premiere is January 2013) and Losing It With Jillian; author; investor in popchips brand Base Los Angeles What’s the first information you consume in the morning? I read a little paper on my iPad called The Daily. Show More Summary
And so, our conversation with Translation founder/CEO Steve Stoute continues. In Part II of our Media Beat interview with the advertising exec, the prevailing topic is stereotypes in advertising as Stoute touches on the controversial Mother NY-created, Mary J. Show More Summary
She may have been a red head for her cover of L’Officiel, but MTV VMAs nominee Katy Perry was rocking short, dark locks in Beverly Hills on Wednesday night (Sept. 5). The new face of Popchips attended designer J.Molinari’s Addicted Collection for Jason Of Beverly Hills dressed in a casual green and black-patterned dress, paired... More »
Following a pretty disastrous campaign starring Ashton Kutcher, which was sunk by complaints of racism, Popchips is back with one of the more inoffensive endorsers around: Katy Perry. In four new print ads, she makes a fake-boobs joke, pretends to be a vampire, and generally hams it up in the most bubblegummy way possible. Show More Summary
The name Katy Perry is usually synonumous with candy, but not anymore! The California girl is now the face of Popchips. The newly single singer’s ad campaign, which debuts September 1, features the incredibly fit artist posing with the snacks while dressed in athletic gear (perhaps by Adidas?) and form-fitting dresses. Never one to shy... More »
Check out these newly released ad campaign and behind the scenes images of Katy Perry as the new ambassador for Popchips! The 27-year-old singer joined stars such as Ashton Kutcher, David Ortiz, and Sean “Diddy” Combs to partner with the Popchips brand. PHOTOS: Check out the latest pics of Katy Perry Popchips recently announced the [...]
Ms. Perry, known for songs like "California Gurls," "Firework" and "Teenage Dream," is becoming a minority investor in Popchips Inc. as well as a spokeswoman.