In 2007, popchips was launched under an intense media blitz that continued for several years as the brand’s sales seemed to be on a high-growth, early-stage path to stardom. The model for the brand was glacéau vitaminwater, whose sales grew at phenomenal rates, reaching $350 million before Coca-Cola acquired it in 2007. Yet [...]
In 2007, popchips launched into the snack category under an intense media blitz that continued for several years as the brand’s sales seemed to be on a high-growth, early-stage path to stardom. The model for the brand was glacéau vitaminwater, whose sales grew at phenomenal rates, reaching $350 million before Coca-Cola acquired [...]
You’ve almost certainly heard of baked-not-fried popchips in the past thanks to their ubiquity on shelves and the hard work of famous people like Ashton Kutcher and Katy Perry. Yet the company wants to expand — and today it launchesShow More Summary
Remember when Ashton Kutcher got into some trouble for the popchips ads? At the time Kutcher was in Indian garb and his face was painted a few shades darker. The whole thing turned out to be an epic disaster, and Kutcher was replaced as the spokesperson by Katy Perry. Fast forward a few years and
Stacy Keibler glams up in an orange dress while attending a pre-Fourth of July BBQ with Popchips on Tuesday (July 17) in Los Angeles. The 34-year-old pregnant actress was also seen that day showing off her growing baby bump in her workout clothes while hitting the gym. “I haven’t had one day where I’ve been [...]
All while you were probably taking selfies of yourself sitting at home eating Popchips and watching Law & Order
It's a big day for Katy Perry. Not only did she announce that she is now the new spokesmodel of Cover Girl (what about your Popchips, Katy? WHAT ABOUT YOUR POPCHIPS???), but she also had two songs from her upcoming album Prism leak on the internet. The timing, I'm sure, was a total coincidence. Read more...
Two advisers to help overcome two big challenges.
See more Empty Calories right here in the blog. Also Read: Kick The Salt Spice Up Your Kitchen With Sea Salt Popchips Alternative to Fried Potato Chips
With her own flavor of Popchips, Katy Perry was proud to debut her new commercial ad starring herself and the “Popcats.”… READ ON
Move aside Josie and the Pussycats, Katy and the Popcats may become the newest girl group of superheroes if Katy Perry's new Popchips commercial is any indication. In the three and a half minute advertisement, the "Firework" singer joins...Show More Summary
Katy Perry has teamed up with wig wearing cats to advertise her new Popchips flavor. Her wig wearing friends are known as Widget and Boodles. Widget represents the ‘brains’ behind the whole operation, while Boodles is depicted as the ‘muscle’. If only they had thought to add glasses into the equation for Widget’s look – [...]Show More Summary
This latest Popchips digital short, titled "Katy and the Popcats," follows Katy and her wig-wearing cat friends Lulu, Widget and Boodles as they go up against Fat Cat and his "fat snacks." It might be a little bit confusing that Fat Cat is a puppet and not a real cat, but "Laser Cats" got away with it all the time on SNL, so it's fine. Show More Summary
Katy Perry is our hero!! Teaming up with Popchips, the singer is helping promote the brand’s low calorie snack in their latest feline-themed ad campaign! Ch-ch-check out the newly released video (above) and see Katy, complete in a latex purple bodysuit, take on the evil villain, Fat Cat! What’s more, you'll get to see the star rap!! We [...]
America's most promising snack food company leans on celebrity for its mainstream marketing. But there's one ingredient that's even more critical to the company's 'cool factor' success: You.
Katy Perry, American Idol guest star and stout Obama supporter, recently opened up with PopChips in an interview. Katy is their new ambassador, and is even creating her own PopChips flavor! Katy talked about cooking, being at the inauguration, and what she never leaves the home without. What did she say? Keep reading for the [...]
Katy Perry isn't just the face of Popchips. The singer has also gotten her very own flavor of the healthy chip-alternative. Popchips has just unveiled their new flavor, Katy's Kettle Corn. "Popchips had never ventured into sweet territory before, but I wanted to add my personal touch when creating a flavor," Perry said. Show More Summary
Keith Belling's plan for the cool snack food popchips is modeled on the outrageous success of vitaminwater, from its private equity backing to its celebrity shilling. Crazy--or can lightning strike twice?
By Radar Staff Fans think swag bags for celebrities at award shows always contain lavish, high-priced goodies. But RadarOnline.com has exclusively discovered our favorite stars at the Critics' Choice Awards this week will be toting home...Show More Summary
TweetAll the deets are right here, at FinemanPR. And there’s a little background on this after the jump. Ashton, you’re not funny – try something else. Ashton, your entourage (and also all the Pop Chips people) were afraid to tell you that your skits were not even remotely entertaining. What else didn’t they / don’t they [...]