It's a big day for Katy Perry. Not only did she announce that she is now the new spokesmodel of Cover Girl (what about your Popchips, Katy? WHAT ABOUT YOUR POPCHIPS???), but she also had two songs from her upcoming album Prism leak on the internet. The timing, I'm sure, was a total coincidence. Read more...
Two advisers to help overcome two big challenges.
See more Empty Calories right here in the blog. Also Read: Kick The Salt Spice Up Your Kitchen With Sea Salt Popchips Alternative to Fried Potato Chips
With her own flavor of Popchips, Katy Perry was proud to debut her new commercial ad starring herself and the “Popcats.”… READ ON
Move aside Josie and the Pussycats, Katy and the Popcats may become the newest girl group of superheroes if Katy Perry's new Popchips commercial is any indication. In the three and a half minute advertisement, the "Firework" singer joins...Show More Summary
Katy Perry has teamed up with wig wearing cats to advertise her new Popchips flavor. Her wig wearing friends are known as Widget and Boodles. Widget represents the ‘brains’ behind the whole operation, while Boodles is depicted as the ‘muscle’. If only they had thought to add glasses into the equation for Widget’s look – [...]Show More Summary
This latest Popchips digital short, titled "Katy and the Popcats," follows Katy and her wig-wearing cat friends Lulu, Widget and Boodles as they go up against Fat Cat and his "fat snacks." It might be a little bit confusing that Fat Cat is a puppet and not a real cat, but "Laser Cats" got away with it all the time on SNL, so it's fine. Show More Summary
Katy Perry is our hero!! Teaming up with Popchips, the singer is helping promote the brand’s low calorie snack in their latest feline-themed ad campaign! Ch-ch-check out the newly released video (above) and see Katy, complete in a latex purple bodysuit, take on the evil villain, Fat Cat! What’s more, you'll get to see the star rap!! We [...]
So there’s this new Katy Perry x Popchips thing that was just chucked onto YouTube, and I wanted very much to dislike it because ugh, Popchips, right? And most videos with really obvious corporate sponsorship are so groan-inducing in their crassness and cynicism and misguided attempts at resonance and the secondhand embarrassment of watching brands thirst... More »
America's most promising snack food company leans on celebrity for its mainstream marketing. But there's one ingredient that's even more critical to the company's 'cool factor' success: You.
Katy Perry, American Idol guest star and stout Obama supporter, recently opened up with PopChips in an interview. Katy is their new ambassador, and is even creating her own PopChips flavor! Katy talked about cooking, being at the inauguration, and what she never leaves the home without. What did she say? Keep reading for the [...]
Katy Perry isn't just the face of Popchips. The singer has also gotten her very own flavor of the healthy chip-alternative. Popchips has just unveiled their new flavor, Katy's Kettle Corn. "Popchips had never ventured into sweet territory before, but I wanted to add my personal touch when creating a flavor," Perry said. Show More Summary
Keith Belling's plan for the cool snack food popchips is modeled on the outrageous success of vitaminwater, from its private equity backing to its celebrity shilling. Crazy--or can lightning strike twice?
By Radar Staff Fans think swag bags for celebrities at award shows always contain lavish, high-priced goodies. But RadarOnline.com has exclusively discovered our favorite stars at the Critics' Choice Awards this week will be toting home...Show More Summary
TweetAll the deets are right here, at FinemanPR. And there’s a little background on this after the jump. Ashton, you’re not funny – try something else. Ashton, your entourage (and also all the Pop Chips people) were afraid to tell you that your skits were not even remotely entertaining. What else didn’t they / don’t they [...]
“Racism,” says Business Insider, “has a long history in advertising.” What’s more, racist ads still appear today, with companies such as Intel, PopChips, Sony and Burger King all having been accused of promoting their products in... Read more
The Rockaways, post-Sandy (more by Gretchen Robinette) THIS IS HAPPENING SATURDAY:Join We Care NYC, Reshma Saujani and our partners: Google, John Legend, New York Tech Meetup, Viacommunity, Uber, Popchips, Flavorpill, Enstitute, Levo League, Press Play Productions, Pencils of Promise, Agent...
Popchips the top selling line of popped chips and one of the fastest growing snack brands in the u.s., today announced a month long mobile fashion truck tour, giving snack fanatics the opportunity to dress like a popstar, and snack like one too. Following the lead from the gourmet food trucks that brought high-end eats to the masses, [...]
Sizzling on the set of her newest ad campaign, Katy Perry was spotted shooting a commercial for Popchips in Los Angeles on Tuesday (October 23). The 27-year-old songstress showed off her gorgeous bod in a metallic purple jumpsuit with...Show More Summary
Katy Perry rocks a skin tight metallic bodysuit while reportedly on the set of a Popchips shoot on Tuesday (October 23) in Los Angeles. The 27-year-old entertainer also sported a name tag that read “Katy” on it! PHOTOS: Check out the latest pics of Katy Perry “VEGAS! I’m performing for @BarackObama again WEDNESDAY! Celebrate getting [...]