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Here's why you should start using Apple Maps instead of Google Maps on your iPhone

Apple Maps was a pretty terrible app when it first came out — even Tim Cook will admit that. But it's been four years, and now the app is just as good — if not better — than Google's offering. Follow TI: On Facebook Join the conversation about this story »

Bloomberg: Apple moving forward with smart speaker to rival Echo

Back in May, reports surfaced that Apple was working on a device that would rival Amazon's Echo speakers. In fact, those rumors indicated that Tim Cook & Co. had been working on the gadget before Amazon announced its speakers with the Alexa virtual assistant on board. Show More Summary

Today in Apple history: Apple lays out its core company values

September 23, 1981: Years before Steve Jobs told us to “think different” and Tim Cook argued Apple should be a “force for good” in the world, Apple lays out what it calls its Apple Values. Despite being written 35 years ago, the values Apple viewed as being crucial to its brand remain relevant today. And demonstrate […] (via Cult of Mac - Tech and culture through an Apple lens)

Comment: Activity Sharing in iOS 10 and watchOS 3 is Apple ‘social’ done right

Apple is known to be notoriously bad at social — look no further than Ping, a social feature embedded in iTunes that Tim Cook killed because no one used it. That’s fine for the most part because Apple makes the platform (iOS) where the...Show More Summary

Photokina News: Tim Cook Joins Adobe, Promises To Remove The Healing Brush

While we are covering photokina 2016,  looks like Pratik Naik has got some scoops which may or may not be true. In a shocking move that came unexpected to the industry, former Apple CEO has agreed to join Adobe this morning at Photokina. The move startled tech insiders. “It made sense to no one,” one [...]Show More Summary

Apple spends an estimated $225 on iPhone 7 hardware, more than iPhone 6s

Though Apple CEO Tim Cook famously dismissed bill of material estimates from supply chain "guesstimators," market research firms continue to pump out calculations, with the latest figures claiming Apple spends a total of $224.80 on iPhone 7 hardware.

Here’s how much it costs to make an iPhone 7

It’s important to preface this entire piece by saying that Apple CEO Tim Cook once said that these types of estimates are never ‘anywhere close to being accurate,’ and that they are typically ‘much different than the reality.’ That said, the iPhone 7 is more expensive to manufacture than last year’s 6s — headphone jack be damned. Show More Summary

Here's a Sneak Peek at Apple's Hottest New Patent!

For those concerned that the latest iPhone wasn't revolutionary enough, the latest Apple patent application to make headlines would seem to indicate that Tim Cook and Co. are truly getting back to basics: It's made out of paper, has handles, and you can put stuff in it. Or, as Apple...

Cox: Apple and Tesla really need each other now

Tim Cook may be revamping his approach to autonomous cars, while Elon Musk needs capital and corporate credibility. An Apple stake in Musk's electric carmaker would help both. Adding the Tesla founder to the iPhone giant's board could catalyze innovation there, too.

One quote from Apple's newest hire reveals how the company could disrupt medicine (AAPL)

It's no secret that Apple wants to break into the medical world. Even Apple CEO Tim Cook has said the company has "massive interest" in health. The question is exactly how Apple's gadget-focused business model can tackle the world of hospitals, doctors, and FDA regulation. Dr. Show More Summary

iPhone 7 Sales: What Is Apple Trying To Hide?

Before the iPhone 7 and iPhone 7 Plus went on sale to the public, Apple CEO Tim Cook ensured that the markets and the media knew that Cupertino would not be releasing the first-weekend sales figures. What is Apple trying to achieve by hiding the figures?

James Corden is embarrassingly funny in new Apple Music ad

Hot off his genuinely hilarious skit with Tim Cook at the start of the recent iPhone 7 media event, James Corden is back alongside Apple executives for a new ad for Apple Music. Playing himself, Corden pitches various off-the-wall concepts...Show More Summary

iPhone 7 Problems Exposed,Is Apple Flying Or Dying?

The iPhone 7 handsets are pivotal phones for Apple. Tim Cook and his team are taking a number of gambles with the hardware, the software, the distribution, and its corporate attitude. What are the road signs towards Apple's future that can be found inside the iPhone 7 family and where do they point to?

Apple’s interest in Augmented Reality heats up with two new hires

Apple hasn't exactly been shy about expressing its interest in augmented reality. During an interview earlier this week, Apple CEO Tim Cook plainly stated that he sees a lot more promise in augmented reality than in virtual reality. "There's virtual reality and there's augmented reality," Cook said while appearing on Good Morning America. Show More Summary

iPhone 7 Review: First Impressions Of Apple's Artificial Revolution

This year's iPhone launch comes with a curious level of pressure for Cupertino. Tim Cook and his team have done their best to jazz up the iPhone 7 with some necessary changes and one or two highly visible gambles. Is that enough?

Tim Cook celebrates happy iPhone 7, Apple Watch 2 buyers

The iPhone 7, iPhone 7 Plus and Apple Watch Series 2 are out today and — while a botched roll-out means not everyone will get the device they want — Tim Cook is keen to show that there are plenty of happy customers out there. In a post on Twitter, Apple’s CEO writes that, “It’s […] (via Cult of Mac - Tech and culture through an Apple lens)

iPhone 7 and Apple Watch Series 2 Launch Around the World

As the iPhone 7 and Apple Watch Series 2 go on sale around the world today, Apple has begun collecting photos from Apple retail locations and shared them on its website. This morning, CEO Tim Cook tweeted the short blog post, depicting...Show More Summary

Apple's Augmented Reality Team Gains Hires From Oculus, Magic Leap

Just a day after Apple CEO Tim Cook shared his views on augmented reality in an interview with Good Morning America, Business Insider has unearthed two recent hires Apple poached from companies with expertise in augmented and virtual...Show More Summary

Apple is loading up talent for its push into Google Glass territory (AAPL)

Apple continues to stockpile talent in augmented reality, an area that CEO Tim Cook has said is "incredibly interesting", as it looks like the company is working on some kind of display or technology that shows computer images superimposed...Show More Summary

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