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If Apple Gets Into AR or VR, It Should Be a New Platform

Zach LeBar: Here’s a crazy theory: what if Apple’s big AR play, is macOS-focused? We know that Tim Cook has repeatedly talked about how AR is an interest of Apple’s. On analyst calls they often deflect attention from questions about VR towards AR. Show More Summary

Former employee explains how Tim Cook made Apple boring

10 hours agoTechnology / Apple : Cult Of Mac

2016 was one of the most boring years for Apple in recent memory and according to at least one ex-Apple employee, Tim Cook’s management style is the biggest reasons why. Steve Jobs was notorious for inciting conflict and competitionShow More Summary

AirPods haven’t taken the headphone market by storm… yet

18 hours agoTechnology / Apple : Cult Of Mac

Tim Cook has called the AirPods a “runaway success,” but what this means in terms of wireless headphone market share remains to be seen. A previous report from Slice Analytics claimed that Apple’s new headphones captured a whopping 26 percent of the market share for wireless headphone sales in December. Show More Summary

The one-sided coin: It always lands on trouble for Apple

22 hours agoTechnology / Apple : Macworld

AirPods are selling well! Must be bad news for Apple. Also must be Tuesday. Writing for Seeking Alpha, Nikhil Gupta wonders aloud, “Did Apple’s Airpods Strategy Backfire?” Did it?! (Spoiler: No, it did not.) Apple CEO Tim Cook had said...Show More Summary

Apple recalls the lessons of Martin Luther King Jr.

It's Martin Luther King Jr. day in the United States and both Apple's website, apple.com, and Apple's CEO, Tim Cook, have taken the opportunity to remind the world of just how important civil rights and respect are to societies such as ours, still fumbling our way towards enlightenment. "Commit yourself to the noble struggle for equal rights. Show More Summary

Apple and Tim Cook Honor Dr. Martin Luther King, Jr.

Apple today has honored Dr. Martin Luther King, Jr. with a full-page tribute on its website. A photo of Dr. King is accompanied by a quote of his: "Commit yourself to the noble struggle for equal rights. You will make a greater person...Show More Summary

Prepare for a Smartphone Revolution

This statement by Peter Thiel cheered me up enormously: We know what a smartphone looks like and does. It’s not the fault of Tim Cook, but it’s not an area where there will be any more innovation. The gods of technology (deus ex machina?) take offense when mere mortals make such statements. Show More Summary

Apple's $5 billion 'spaceship' campus is covered in mud (AAPL)

Last year, Apple CEO Tim Cook reportedly told Apple employees that the company planned to start moving into its new $5 billion Campus 2 in January, 2017.  But right now, the campus is still a work in progress. Although landscaping and...Show More Summary

Report: Apple’s AirPods and wireless Beats take 40% of all recent Bluetooth headphone sales

A new report today from Slice Intelligence delivers details about how well Apple’s AirPods have sold so far and how they’re changing the headphone market. The results align with the “run away success” that Tim Cook claimed shortly after their launch and the strong sales helped push wireless headphone sales to 50% of all headphones sold online in 2016. more… Filed under: Apple

Will Apple deliver AR glasses in 2017?

Apple will do something with Augmented Reality. That’s not rumor or innuendo. Apple CEO Tim Cook repeatedly expressed his strong interest in the technology over the more isolating virtual reality over the last 12 months. Apple  acquired an AR company over a year ago. Show More Summary

Apple’s biggest new product since the iPhone may have just been uncovered

For a company as prone to secrecy as Apple, Tim Cook over the past few months has been uncharacteristically effusive when discussing Augmented Reality. This past October, for example, Cook during an earnings conference call enthusiastically said that Apple was "high on" the technology. Show More Summary

iPod godfather Tony Fadell describes early work on iPhone, time he almost lost a prototype in an airport

Earlier today we shared some of the tricks Apple used to perfect its on-stage demonstration of the iPhone 10 years ago. Phil Schiller and Tim Cook have also offered up comments on the anniversary, with Cook touting that “the best isShow More Summary

The iPhone turns 10: Apple CEO Tim Cook promises 'the best is yet to come'

It’s tough to remember a time before the iPhone, which ushered in the smartphone era and radically transformed our lives. A decade ago, on Jan. 9, 2007, Apple CEO Steve Jobs took the wraps off a touchscreen “iPod, phone, and internet communicator” at the Macworld Expo. Show More Summary

Tim Cook on iPhone birthday: ‘We’re just getting started’

Today marks ten years since Steve Jobs first unveiled the original iPhone (check out our handy iPhone history here) and, according to Tim Cook, “the best is yet to come.” Cook’s comment was made as part of a press release, put out by Apple to celebrate the event. “iPhone is an essential part of our […] (via Cult of Mac - Tech and culture through an Apple lens)

10 things in tech you need to know today (GOOG, AMZN, AAPL)

Good morning! Here is the tech news you need to know this Monday. 1. Tim Cook and other top Apple executives took a pay cut in 2016 for missing targets. Cook specifically received $8.75 million (£7.18 million) in total compensation, which is a 15% decrease from the $10.3 million (£8.45 million) he was paid in 2015. 2. Show More Summary

Apple commemorates 10 year iPhone anniversary, Tim Cook says ‘the best is yet to come’

This year marks the 10 year anniversary of the iPhone and Apple is getting a head start on the celebrations. A decade ago tomorrow, Apple’s late founder Steve Jobs unveiled the first ever iPhone and Apple today has shared a look back at just how revolutionary the device has been. more… Filed under: Apple

Apple celebrates 10 years since Steve Jobs unveiled the first iPhone

This Monday, Jan. 9, will mark exactly 10 years to the day since the first iPhone was unveiled at the Macworld 2007 expo by Steve Jobs. Apple acknowledged the milestone a day early, on Sunday, with Tim Cook promising: "The best is yet to come."

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