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Google AMP is now coming to a Gmail inbox near you. Do we want it?

You’ve got mail — and now you won’t always have to click out of your Gmail app to deal with it. After launching its Accelerated Mobile Pages framework a few years ago for a more streamlined mobile user experience in search results, Google is now bringing the framework to the precious cargo of many email...

31 Million Domains Have Adopted Accelerated Mobile Pages (AMP) Technology by @MattGSouthern

In a look back at the state of AMP, it was revealed there are 31 million domains with AMP pages. The post 31 Million Domains Have Adopted Accelerated Mobile Pages (AMP) Technology by @MattGSouthern appeared first on Search Engine Journal.

Instapage Confirms Support for AMP Landing Pages

On Tuesday, MMW learned that Instapage — a post-click optimization platform for advertisers — is bringing the Accelerated Mobile Pages (AMP) framework to landing pages. With AMP capabilities on Instapage, marketers and advertisers “will...Show More Summary

Google's Quest For Dominance Continues With New AMP Formats For Email And News

Google is rolling out a bevy of new open-source Accelerated Mobile Page tools for developers this week, coming in two flavours. AMP for email and AMP Stories. While anyone who reads news online might have already seen AMP articles, these new tools have the potential to shape what people see and do online in Google's favour, so it's worth paying some attention. More »      

Announcing the IMA SDK AMP Extension

We’re excited to announce that we’ve teamed up with the Accelerated Mobile Pages team to bring you amp-ima-video, an IMA-SDK-enabled video player extension for AMP pages. This extension has been an AMP experiment for the past few months, but today we’re moving from experiment to public release. Show More Summary

Google Just Threw Its Hat Into the Stories Ring With the Launch of AMP Stories

Google kicked its Accelerated Mobile Pages initiative up a notch and took its seat at the Stories table with today's announcement of the launch of AMP Stories. In the same vein as Snapchat Stories and Instagram Stories, the new AMP Stories combine text, images, videos and graphics. AMP stories were also developed with load speed...

Google launches AMP for email to bring web-like actionable content to Gmail

The accelerated mobile pages (AMP) project has come a long way since Google first announced the initiative to the world back in 2015. The open source AMP framework, which is designed to enable blazing-fast and efficient mobile web pages, is now used by 31 million domains. Today, Google announced an extension of the AMP program […]

Bringing the power of AMP to Gmail

For the past few years, we’ve worked to make mobile pages load faster through an open-source framework called Accelerated Mobile Pages (AMP). AMP started as an effort to help publishers, but as its capabilities have expanded over time, it’s now one of the best ways to build rich webpages. Show More Summary

Google is bringing AMP to Gmail to make emails more interactive

Google has announced it is bringing its Accelerated Mobile Pages (AMP) technology to Gmail in order to make emails a lot more engaging and interactive. The technology, which was originally designed to speed up websites by stripping down the unnecessary clutter, will power the new Gmail Developer Preview application. Show More Summary

Google brings its Accelerated Mobile Pages feature to email

Google Inc. is expanding the capabilities of its open-source Accelerated Mobile Pages framework that’s designed to make mobile web pages more interactive and faster to load. The AMP framework was initially targeted at publishers as a way of making their content more accessible, and now Google wants to bring its features to email as well. Show More Summary

Google takes AMP beyond basic posts with its new story format

For the most part, Google’s Accelerated Mobile Pages project was about what its name implies: accelerating mobile pages. Unsurprisingly, that mostly meant quickly loading and rendering existing articles on news sites, recipes and other relatively text-heavy content. With that part of AMP being quite successful, Google is looking to take AMP beyond these basic stories. Read More

Google Fixes Mobile AMP Fast-Loading URLs For Publishers

Google plans to implement a new cache version for Accelerated Mobile Page project that engineers believe solves a problem for publishers. Since implementing AMP, Google URLs from the AMP cache, rather han the publisher's URLs, serve in search results. Show More Summary

Publishers Sharing AMP Articles on Twitter Can Now Access Analytics

Twitter enhanced its implementation of Google AMP (Accelerated Mobile Pages) to give publishers access to article analytics. Twitter product manager Ben Ward announced in a blog post that when the social network loads AMP versions of articles, it will now: Ping the original article URL in the background in order to allow article analytics services...

Yandex Introduces Turbo Pages for Publishers by @TaylorDanRW

Yandex has announced Turbo pages which can be likened to Facebook Instant Articles, Accelerated Mobile Pages, and Baidu's Mobile Index Pages. The post Yandex Introduces Turbo Pages for Publishers by @TaylorDanRW appeared first on Search Engine Journal.

Google announces AMP update that will discourage ‘teaser pages

Publishers have a lot of mixed feeling about AMP (accelerated mobile pages), but it’s pretty safe to say that consumers enjoy web pages that load faster and are less cluttered. What’s less safe to say is that the experience on AMP-optimized pages is always better content-wise. Show More Summary

How to build Accelerated Mobile Pages (and what it means)

Google's Accelerated Mobile Pages aims to make the web faster and more mobile friendly. It serves as an alternative to building an app & may be key for SEO.

The Complete Guide to Testing Your Accelerated Mobile Pages by @overthetopseo

Use these tools and resources to monitor, identify, and fix common Accelerated Mobile Page errors. The post The Complete Guide to Testing Your Accelerated Mobile Pages by @overthetopseo appeared first on Search Engine Journal.

5 Ways to Design With Accelerated Mobile Pages

The mobile web keeps growing at a rapid pace. Smartphones continue to sell strongly, with Apple alone forecasting to bring in $180 billion from its smartphones by 2021. There are over 224 million smartphone users in the United States, making the mobile web an essential focus for any website owner. The continued growth of mobile […]

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