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This Agency Thinks Advertisers Should Put Their Money Where Their Ears Are

Every podcast fanatic's favorite host probably reads an ad for Sleep Number, MVMT Watches or Harry's at least once per episode--and that's because of Ad Results Media, which claims to be the world's most profitable podcast advertising agency based on IAB industry revenue estimates. Born out of a merger between Ad Results Advertising and Brown...

Carl’s Jr. and Matthew McConaughey Skip the Sex Appeal and Go Straight to the Bacon in New Ads

As if it weren't clear that burger chain Carl's Jr. was pivoting away from the over-the-top sexuality that defined the brand for years, the first campaign from its new agency of record reinforces that. Havas focuses on the bacon, with help from the voice of Matthew McConaughey, he of the reflective car ads and fireside...

OUCH! Julian Assange DESTROYS Mueller: The Russians Also Ran Kitten Appreciation Groups – Was That Also a Plot to Divide America?

Wikileaks founder Julian Assange weighed in on Special Counsel Robert Mueller’s nothing burger indictment on Friday. The Russians from The Internet Research Agency spent thousands of dollars on Facebook ads to grow their audiences — something that is very common and encouraged by Facebook corporation. Show More Summary

Skoda’s Latest Ad Pokes Fun At Elon Musk, Shows A Red Skoda Superb Being Launched Toward ‘Mars’ [Video]

The successful launch of SpaceX’s Falcon Heavy rocket seems to have inspired many space agencies and private firms across the world to start thinking about giving a little, if not huge, competition to Elon Musk, the founder of SpaceX. Show More Summary

Did Russia Waste Its Money on the 2016 Election?

(Steven Hayward) There’s an old joke that half of all advertising spending is wasted; the problem for the marketing department is determining which half. The Madison Avenue ad agencies depend on no one ever being able to figure this puzzle out because their business model would collapse. Show More Summary

What you need to know in advertising today

Ad agencies are facing an increasing number of outside threats to their business model. As a result, many are reaching into the past in an attempt to reinforce their relevance — while some are being forced to by their clients. A growing...Show More Summary

What Is Musicbed and Why Did It Create Hypertargeted Out-of-Home Posters Calling Out Creatives?

If you're a creative director at an agency you might tune out ads more than the average person--even if the copy is incredibly clever. At least, that was the thinking behind Musicbed's hypertargeted out-of-home campaign which uses billboards, subway posters and windows to send messages to top creatives like Barton F. Graf's Gerry Graf, 360i...

Las Vegas’ Ad Agency Explains Why ‘What Happens Here, Stays Here’ Isn’t Going Anywhere

Is now the time for Las Vegas to come up with a new tagline? A recent story in the Las Vegas Review-Journal questioned whether R&R Partners' long-running "What happens here, stays here" tagline for the city's Convention and Visitors Authority's faces a "cloudy future" in the wake of sexual harassment allegations against casino owner Steve...

Ad Agencies Don’t Expect to Cut Down on Facebook as Site Continues Losing Younger Users

Despite yet another report about users under 25 fleeing Facebook, ad agencies appear to be staying the course, regardless of whether they've been bullish or bearish on the world's largest social network. According to eMarketer's newest research, Facebook will lose two million monthly U.S. users under 25 this year, and it sees Snapchat picking up...

Every Brand Will Need Amazon, Forrester Says

Agencies like Publicis and Omnicom have announced they will increase ad spend on Amazon by between 40% and 100% in 2018, respectively, pushing Forrester's ad revenue estimate to more than $6 billion.

Rob Porter, Britney Spears, Gavin Newsom, Chris Mazdzer, Boston Dynamics, Netanyahu: HOT LINKS

last weekLGBT / Gay : Towleroad

AD OF THE DAY. P&G “Thank You Mom”. FBI VS WHITE HOUSE. FBI Director Christopher Wray contradicts White House version of events in Rob Porter controversy: “Wray, in testimony on Capitol Hill, said the agency in late July complet… Read The post Rob Porter, Britney Spears, Gavin Newsom, Chris Mazdzer, Boston Dynamics, Netanyahu: HOT LINKS appeared first on Towleroad.

Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies

Sixteen months ago, Snapchat started testing the water with ad tech and programmatic buying. Now, it's going all-in and opening up its marketing application programming interface (API) to give a flood of companies access to its ad-buying platform and potentially more data. Snapchat expanded its Marketing API program today so that any tech vendor, agency...

What you need to know in advertising today

Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform. The program, which was first launched in 2016, has been closed with limited...Show More Summary

Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses

Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform. The move represents Snap's most aggressive bid for digital ad dollars yet,Show More Summary

Official's departure adds to strain of vacancies at Justice

last weekNews : The Lookout

WASHINGTON (AP) — The sudden departure of the Justice Department's No. 3 official is adding to the turmoil at an agency that already lacks permanent, politically appointed leaders for many of its most important divisions.

SOUTH AFRICA: Lion Poacher Eaten By Lions

last weekLGBT / Gay : Joe. My. God.

Agence France-Presse reports: A suspected poacher was mauled to death and eaten by a pack of lions close to the Kruger National Park in South Africa, police said Monday, adding that little was left of the victim’s body. The remains were...Show More Summary

After a rough 2017, things are looking up for ad agencies in 2018

2017 was a trying time for ad agencies, but the prospects look a lot brighter in 2018, according to new research issued by UBS. The investment bank surveyed 350 global marketing executives and 500 US CFOs. It has predicted that ad agencies...Show More Summary

Geico Ads Interrupt Other Geico Ads in the Brand’s Latest Fun Preroll Gag

The Martin Agency has done plenty of experiments with Geico preroll ads--front-loading them with the marketing message so they're unskippable; fast-forwarding through them to save you time; and crushing them down to a more manageable size. In the fourth year of their preroll shenanigans, they're trying something a little different. They're leaning in to the...

This timelapse shows Eagles fans filling the streets of Philadelphia after the Super Bowl

After the Philadelphia Eagles won this year's Super Bowl, fans went ballistic. They gathered near City Hall to celebrate the win, the team's first in franchise history. A local ad agency,  Brownstein Group,  captured the hoopla in the timelapse below. Show More Summary

A Snowball Vending Machine In Minnesota

2 weeks agoHumor / odd : Geekologie

This is the snowball vending machine installed at 212 3rd Ave N, Minneapolis, Minnesota, by digital ad agency space150. A dollar gets you one a single ball "hand packed by real Minnesotans." Why does it exist? I'm not sure, since there has to be plenty of perfectly good snow on the ground to make your own. Show More Summary

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