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Samsung: Ad Agencies Should Fear Influencers

Summary: Samsung’s top US marketer has suggested that agencies should see social influencers as a threat to their business models.

Day Around The Bay: Lucky 13's Got A Year

Caltrans under fire for a crass "look both ways" campaign, Uber's in an ugly legal battle with an ad agency, and Bay Area schools are considering getting rid of letter grades. [ more › ]

Uber sues online ad agency over massive alleged click fraud

Uber: We paid Fetch Media for “nonexistent, nonviewable, and/or fraudulent advertising.”

Uber Sues Mobile Agency Alleging Ad Fraud

Uber has filed a lawsuit against Fetch Media, alleging the agency misrepresented the effectiveness of its mobile ads, failed to prevent ad fraud and didn’t return rebates.

Uber is suing an ad agency for click fraud related to advertisements that ran on Breitbart

Uber filed a click-fraud lawsuit Monday that could have big implications for the world of digital advertising. The app-based taxi company is suing Fetch Media over allegations that the advertising agency billed Uber for fraudulent ads. Show More Summary

Nike And Ad Agency Produce New Documentary On Paris Street Football Scene

It’s more than a sport, it’s a culture, and it produces some of the best professional soccer players in the world. Far from the bright lights and billions of dollars flowing through the highest echelons of global professional soccer, the game itself feeds off and fuels an entire culture. Show More Summary

The License Plate on This Skier’s Arm Turned Out to Be One of Audi’s Cleverest Ads Yet

Audi was one of many sponsors at the 2017 World Ski Championships in St. Moritz, Switzerland, this past February. To help the automaker stand out from the crowd, Stockholm agency ?kestam Holst came up with a counterintuitive idea: Replace the brand's logo on a single competitor's sleeve with a license plate number--and then award the...

Ad Agencies ‘Deeply Concerned’ About New Safari Ad-Tracking Limits

In June—when the iPhone X was still just a glint in hopeful consumers’ eyes—Apple introduced a new program that reduces cross-site ad tracking in Safari. Dubbed Intelligent Tracking Prevention, the WebKit feature identifies […] The post Ad Agencies ‘Deeply Concerned’ About New Safari Ad-Tracking Limits appeared first on Geek.com.

French Theatres To Start Showing Ads Before Performances

According to advertising agency ODW, which is introducing the scheme, advertisers will be able to reach an audience "with high purchasing power", building on the success of lucrative cinema advertising, while theatres can bring in additional advertising revenue and promote upcoming productions with trailers.

US election agency seeks views on rule change for digital ad platforms

The U.S. Federal Election Commission (FEC) has voted to seek public views on whether there should be a change to the rules for political ads that extends disclaimer requirements to ads shown on digital platforms, such as Facebook and Google. Read More

US election agency seeks views on rule change for digital ad platforms

The U.S. Federal Election Commission (FEC) has voted to seek public views on whether there should be a change to the rules for political ads that extends disclaimer requirements to ads shown on digital platforms, such as Facebook and Google. Read More

Former CIA Director John Brennan reveals what it takes to join the agency and how he rose through the ranks to tackle top-secret missions for multiple presidents

John Brennan was the director of the CIA under President Barack Obama. He joined the agency in the early 1980s and rose through the ranks to work with multiple presidents. Brennan says he applied to the agency after he saw an ad in The New York Times and his wife nudged him to get a real job. Show More Summary

This Ad Agency Decided Now Was the Right Time to Launch Its Own Brand Consultancy

Traditional ad agencies and consultancies are converging. It's no longer news. Accenture and Deloitte continue to acquire creative shops around the world, but this week, two major industry groups, the 4A's in the U.S. and the IPA in the U.K., even hinted that they would begin letting such organizations join their ranks. Some agencies have,...

The FTC confirms it’s investigating the Equifax breach, adding to a chorus of official criticism

The Federal Trade Commission said Thursday that it is investigating the massive data breach at credit reporting agency Equifax, adding America's top consumer watchdog to the chorus of federal lawmakers and regulators expressing alarm over the unauthorized access of data belonging to 143 million people. Show More Summary

UN's Human Rights Chief Just Went There on Myanmar

The top human rights official for the UN has dropped a damning charge on Myanmar: "ethnic cleansing." Addressing the agency's Human Rights Council, Zeid Ra'ad Al Hussein said that Myanmar will not allow investigators to fully assess what's happening to the Muslim Rohingya community, "but the situation seems like a...

Report: Russian News Agency Under FBI Investigation

There are plenty of investigations happening on Russia, but a new one may have just been added to the pile. Yahoo News says it learned the FBI is poking around to get info on Sputnik, the news agency funded by the Russian government, with one of the FBI's lines of...

AdSpruce Dishes on How It Increased Engagement of Mobile Web Ads

AdSpruce has released the latest update to its proprietary HTML5 Ad Studio 3. MMW has learned that through this technology, AdSpruce has massively upgraded its rich media ad offering, providing brands and agencies dynamic, interactive creatives that engage users in fresh new ways on the mobile web. Show More Summary

Indiana agency may ditch newspaper ads for online notices

The state of Indiana may stop buying newspaper advertising to announce air pollution permits sought by businesses and industry and rely instead on online notices. The Indiana Department of Environmental … Click to Continue »

What you need to know in advertising today

Sprint is latest big marketer to build its own ad agency. Specifically, the telecom brand said it is putting together its own marketing unit that will handle digital ad buying and advertising creative, as well as 'programmatic' ad buying, search advertising and even traditional media buying – all in house. Show More Summary

Sprint is Latest to Launch Its Own In-House Agency

Summary: The telecom brand said it is putting together its own marketing unit that will handle digital ad buying and advertising creative, as well as 'programmatic' ad buying, and more.

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