Derived from Adam Lashinsky's Inside Apple, rumors spread of "fake" engineering projects within Apple, crafted to expose leakers. Not quite, reports Jacqui Cheng: "Our own sources acknowledged that Apple may not tell an engineer what project he or she is about to work on until the time comes, which is what Lashinsky was talking about [...]
There’s a belief that Apple makes new engineers work on fake products until they can be trusted. According one of the company’s former employees, Adam Lashinsky, who published the book Inside Apple last January, the Cupertino company hires people into so-called “dummy positions” until it’s confident that they can be a part of upcoming products without [...]Show More Summary
Just over a year ago, a LinkedIn Q&A session with Inside Apple author Adam Lashinsky generated some attention for an exchange with a former Apple employee in the audience who reported that new Apple hires are sometimes placed on "fake" projects during a probationary period. Show More Summary
Amazon.com is a huge online retailer which does almost $60 billion a year in sales. But it doesn't pay its executives high salaries, as Fortune's Adam Lashinsky notes in his recent cover story: For example, Jeff Wilke, who runs Amazon's North American consumer business, one of its largest, earned a salary last year of $165,000. Show More Summary
“Innovation starts with frustration,” says iPod designer and Nest thermostat creator Tony Fadell at the Boxworks conference in an interview with author Adam Lashinsky. “Frustration, and then curiosity.” Fadell, now of...
Adam Lashinsky, a senior editor-at-large at Fortune, just laid into Facebook management and employees. Their arguments for why the company had to go public don't make sense, he writes. Early in its life as a private company, becauseShow More Summary
He probably reads more newspapers than you.
Chat from Fortune Brainstorm Tech where Inside Apple’s Adam Lashinsky asks Gene “Apple Television” Munster and Asymco’s Horace Diedu about a post Steve Jobs Apple and the biggest risks in the future. Non-Flash here.
Have you ever wondered how Apple does it? How they make such amazing products with incredible attention to detail and utmost secrecy? Adam Lashinsky’s Inside Apple blows the lid off, explaining everything about Apple that they don’t want you to know. Apple is like no other company in the world. If you’re reading this website,
Fortune's Adam Lashinsky wants LinkedIn's professional social networking features baked into Microsoft Outlook. He wants it so badly that he pitched LinkedIn CEO Jeff Weiner on the idea of Microsoft buying the company in the middle of...Show More Summary
Earlier this week I blogged Some thoughts on focus quoting from former Apple exec Adam Lashinsky to make the point that many startups would benefit by focusing more, and concluding that unless a team feels real pain from the potential lost opportunity of projects that haven’t made the cut then it probably isn’t focusing [...]
Tim Cook appears to have a great deal of admiration for Facebook. In Adam Lashinsky's latest mega-report on the state of Apple, he says Tim Cook told a room full of Apple investors Facebook is, "the one company that is closest to being...Show More Summary
Cover story for the new issue of Fortune magazine. Good piece in many ways, backed by what was obviously a lot of reporting on Lashinsky’s part. But he’s straining to emphasize differences that just aren’t there. The more different he paints Apple under Cook, the more sensational the story. Show More Summary
Adam Lashinsky, Sr. of Fortune takes an interesting look at Tim Cook and how the new CEO is changing Apple. He spends a great deal of time writing about Cook's business practices and the philosophy that'll shape the Apple of the future. Show More Summary
Tim Cook is doing at least one thing as CEO of Apple that Steve Jobs didn't like: He eats lunch with his employees. Adam Lashinsky reveals in his latest Fortune article that Cook "often sits down randomly with employees in the cafeteria...Show More Summary
A former Apple insider has some harsh words about Siri, the iPhone's voice activated assistant. In a big Fortune article on Tim Cook's first year at Apple, a former employee told Adam Lashinsky, "People are embarrassed by Siri... Steve...Show More Summary
Apple's priorities have shifted slightly under new CEO Tim Cook, Adam Lashinsky reports for Fortune. Lashinsky spoke with current and former Apple engineers who say that executives are interfering too much with their work, which wasShow More Summary
This week’s Fortune Magazine cover story penned by Apple watcher Adam Lashinsky is called “How Tim Cook is Changing Apple” and it goes pretty deep into some of the high level changes at the top of Apple since Steve Jobs stepped down. Through a few anecdotes and observations, he notes how Cook inevitably has changed Apple’s culture [...]
Inside Apple (Amazon) -- If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top...
Tomorrow morning, Fortune's Adam Lashinsky and I are going to spend an hour at The Churchill Club talking about Apple and what other organizations and leaders can (and cannot) learn from the world's most (economically) valuable company. If you want...