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It's official: Apple is buying Shazam

Apple has bought Shazam, one of the early hit iPhone apps. The Shazam app allows users to identify the music that's playing nearby, such as a song in a restaurant or cafe. It also had augmented reality technology and an advertising business. Show More Summary

Not just music: Apple's purchase of Shazam will aid augmented reality pursuits

While most of the focus on Apple's purchase of Shazam notes the music and audio recognition engine, the company also has a machine learning vision system and an augmented reality product currently in use in the advertising industry to deliver product visualizations, and 360-degree videos.

With Google’s AR Stickers for Pixel, Star Wars stormtroopers will invade your photos

The photographic world of Pixel and Pixel 2 owners just got more interesting now that Google Inc. has released its augmented reality stickers. The owners of Pixel phones running the recent release of Android 8.1 Oreo now have accessShow More Summary

3 ways employees will benefit from digital transformation in 2018

Editor’s note: Business is no longer as usual. New technologies in the workplace, like machine learning and augmented reality, create opportunities for companies to enhance employee productivity. Alan Lepofsky, analyst at Constellation Research, Inc. Show More Summary

It's official: Apple is buying Shazam (AAPL)

Apple has bought Shazam, the popular music-recognition app and augmented reality service. Shazam and Apple both confirmed the purchase on Monday morning. "We are thrilled that Shazam and its talented team will be joining Apple," an Apple...Show More Summary

Google's AR Stickers are here, and photos will never be the same again

Need another reason to switch to Google's Pixel 2 phones? How about an augmented reality squad? Unveiled with all its fall hardware in October, Google has finally launched its anticipated "AR Stickers" feature that lets all Pixel phones...Show More Summary

The Pixel's AR Stickers are the most fun you can have with a camera

Coming soon to a Pixel near you. Alongside the update to Android 8.1, Google slipped in a feature originally shown off at the Pixel 2 launch event. AR Stickers, the camera mode which allows you to drop augmented reality objects intoShow More Summary

Mozilla just launched an augmented reality app

Mozilla has launched its first ever augmented reality app for iOS. The company, best known for its Firefox browser, wants to create an avenue for developers to build augmented reality experiences using open web technologies, WebXR, and Apple’s ARKit framework. Show More Summary

Pérez Art Museum Miami launches its first-ever augmented reality exhibition

2 days agoArts : Artdaily

Pérez Art Museum Miami launched its first-ever Augmented Reality (AR) exhibition featuring works by Miami-based artist Felice Grodin during Art Week in December. Felice Grodin: Invasive Species is a virtually interactive, digital exhibition...Show More Summary

Phil Schiller talks HomePod delay, Face ID privacy concerns, and more in new interview

Phil Schiller recently joined Dutch website for a sit down interview. The Apple executive touched on topics such as the iPhone X and Face ID, as well as augmented reality and smart home technology. more…

Check out Microsoft's Redmond campus revamp in augmented reality

A recently discovered Microsoft app lets you get an early look at the company's Redmond campus revamp in augmented reality. Microsoft recently announced it is in the process of giving its Redmond, Washington campus a major facelift with a construction project set to start in earnest in fall 2018....

Snapchat Gets $1M a Day for Branded Lenses

Summary: Snapchat’s 3-D augmented reality lenses are the newest marketing ploy that allows people to put virtual avatars or Bitmojis in a real-life setting. Brands like Budweiser, and BMW have tested this AR development.

World’s first AR app for Twitter is a preview of what’s to come

Twitter in augmented reality is exactly as cool as it sounds. TweetReality brings tweets, search, mentions, profiles and all your favorite features and displays them neatly on a virtual screen that overlays your iPhone or iPad display (sorry Android fans). Show More Summary

How Real-World Weather Will Now Change Pokemon Go

The augmented reality of Pokemon Go has taken another step toward mirroring the real world thanks to the inclusion of some new weather effects. Oh, and a whole bunch of new critters have also been added to the game.

Apple supplier hints that AR glasses might come sooner than we think

Augmented reality (AR) will play a big part in Apple’s future going forward. Tim Cook has hinted as much in previous years, long before Apple released the first AR experiences on the iPhone and iPad. ARKit allows developers to create...Show More Summary

Porsche Introduces Augmented Reality For Dealership Technicians

5 days agoVehicles / Cars : AutomoBlog

You know how virtual reality has been the next big thing that’s really, totally, for-sure going to happen within the next six months for the past 15 years? This ain’t that. This is augmented reality, which, in some ways, is more practical. Where as VR is totally immersive, augmented reality adds a layer of visual […]

Apple partner Catcher at work on new product category, could be rumored AR headset

Apple chassis supplier Catcher has revealed it's working on a product line outside of its usual categories, which could hint at involvement in ambitious Apple hardware -- such as a rumored augmented reality headset.

Cuseum brings its AR museum tech to Pérez Art Museum Miami

During the Pokémon Go craze, some museums plotted to lure in players by hyping up their usefulness as PokéStops. But Cuseum has found another way to integrate augmented reality with cultural institutions. It partners with museums to create AR apps that supplement the museum-going experience. Most recently, it teamed up with Pérez Art Museum Miami (PAMM) […]

Watch Ultrahaptics use ultrasound to let you feel imaginary objects

Ultrahaptics lets you touch what you see in virtual and augmented reality, or even give a 2D poster 3D feeling. It uses small speaker-like ultrasound wave emitters to give the sensation of pressure and texture when you’re just waving your hands in the open air. Ultrahaptics CTO Tom Carter demoed the technology onstage today at TechCrunch’s Disrupt Berlin conference.  Read More

Starbucks Adds Augmented Reality to Shanghai Roastery

Have your coffee and learn about it, too, at Starbucks’ most interactive location yet—the Shanghai Roastery. Twin to the Seattle-based inaugural small-lot Reserve cafe, the new restaurant boasts Starbucks’ first augmented reality experience. […] The post Starbucks Adds Augmented Reality to Shanghai Roastery appeared first on

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