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Facebook’s plan to unite AR, VR, and News Feed with 3D posts

What if you could digitally sculpt a 3D object and share it on Facebook, play with it in virtual reality, or insert it into your world with augmented reality? Facebook is polishing up stages one and two today after first debuting posts of interactive 3D models in News Feed in October that you can move and spin around. Show More Summary

National CineMedia Launches Augmented Reality Gaming In Movie Theaters

In-theater advertising company National CineMedia has launched Noovie ARcade, a smartphone app that offers moviegoers an augmented reality experience. The app accompanies NCM’s Noovie pre-show and lobby entertainment network, which launched...Show More Summary

Technology to help deepen our relationship with wild animals

5 hours agoNews : USAToday: News

The interactive app called 'Safari Central" allows users to interact with augmented reality versions (AR) of actual animals while educating them on their conservations issues. Elly Park reports. Video provided by Reuters       ...

Augmented reality takes 3-D printing to next level

Cornell researchers are taking 3-D printing and 3-D modeling to a new level by using augmented reality (AR) to allow designers to design in physical space while a robotic arm rapidly prints the work.

For An Eye On The Future, Look At Today's New Toys

19 hours agoArts : Modern Art Notes

For a glimpse of that future, look to the world's largest toymaker, Hasbro. The company is showing off its new Iron Man mask this weekend at Toy Fair, which uses augmented reality to stage a battle against Thanos. Slip on Iron Man's red helmet and gauntlet, set up the three AR markers around the room, […]

Now you can shoot enemies out of the sky like Iron Man using augmented reality

Every New York Toy Fair is a constant reminder that kids are so friggin' lucky these days. Take the Avengers: Infinity War Hero Vision Iron Man AR Experience role-playing mask (yes, that's what it's called) Hasbro just announced. It's no ordinary mask. Show More Summary

Beautiful concept imagines what ‘normal’ Apple AR glasses might look like

Apple is one of the companies working on augmented reality (AR) glasses, although the company has never confirmed it. Apple’s AR remarks over the years culminated last year when it made AR one of the main features of iOS 11. Actually,...Show More Summary

How Augmented Reality Is Shaping the Future of Play

Legacy toymakers like Disney, Lego, and Hasbro are all banking on AR to keep their toys relevant in 2018.

[Hands-on] Get Ready to Explore Windows Mixed Reality with Samsung’s HMD Odyssey

Fusing rich visuals with crisp acoustics, the Samsung HMD Odyssey offers an experience that draws you in deeper to the world of mixed reality, a blend of virtual reality and augmented reality. HMD Odyssey is a head-mounted display, developed to explore the world of Windows Mixed Reality. Show More Summary

How Mattel is using AR to let you preview Hot Wheels playsets

Taking a cue from Lego, Mattel is betting on augmented reality as a new way to entice shoppers. The company will introduce an AR app this fall, which will generate a virtual version of its Hot Wheels City playsets when you point your phone or tablet at their boxes in stores. Show More Summary

Philosophy professor tells tech giants: Become ethical or society suffers

Artificial intelligence, cloud computing, and virtual and augmented reality are allowing businesses unprecedented access to their customer’s personal wants, needs and desires, but as for-profit companies ask us to share ever more intimate details,...Show More Summary

Mattel teases Hot Wheels racing with AR, iPhone-controlled 'Rocket League' car set

Mattel brand Hot Wheels is continuing to embrace the use of mobile apps with it's toy cars, revealing the Augmoto track-based racing set with iPhone and iPad control and augmented reality, as well as announcing a remote controlled car soccer set based on the popular game 'Rocket League.'

Blippar developing 'WordPress of AR' to feed Apple's ARKit, Google's ARCore

Early entry into augmented reality solutions company Blippar has two new products, with one being a universal kit to develop ARKit and ARCore applications and provide them data.

3 reasons augmented reality hasn’t achieved widespread adoption

Augmented Reality (AR) is a visual modification technology that overlays virtual imaging on top of the natural world around the user. AR is very similar to Virtual Reality (VR), both requiring a device such as a tablet or a headset for viewing; however, AR integrates with the real world, while VR is entirely digitized. Show More Summary

Black Mirror Just Ruined My Marriage

Over the course of just a few seasons, Black Mirror has ruined social media, political engagement, augmented reality, nerd culture, video gaming, and basically everything else - so of course love would be next. This Valentine's Day,Show More Summary

This DJI-funded drone company raises $12 million Series B to continue its AR ambitions

While today’s drone pilots are impressed by the innovations in DJI’s latest drones like the Mavic Air, the Chinese dronemaker has its sights set on the future — and that could be augmented reality. Drone operations company DroneBase today announced that it has received its third round of funding from DJI. Show More Summary

DroneBase raises $12 million to bring augmented reality to aerial drone imagery

DroneBase, a drone services provider for businesses, has raised $12 million in a series B round of funding led by Union Square Ventures and Upfront Ventures, with participation from DJI, Hearst Ventures, and Pritzker Group. Founded out of Santa Monica in 2014, DroneBase is one of a number of drone companies to raise venture capital […]

Gree’s VR VC fund rebrands to add AR and mixed reality

Gree VR Capital, a venture investment division of Japan’s mobile game publisher Gree, has completed its first fund for virtual reality investments and is rebranding so that it can invest in the broader augmented reality and mixed reality sectors. Gree invested $18.3 million in 14 VR startups and three augmented reality companies in its first […]

Can Apple’s ARKit shift AR from short-term gimmick to long-term staple for brands?

GUEST: With only 2,000 ARKit-enabled apps to its name and installs showing a downward trend, the hype around Apple’s augmented reality technology went quickly from red-hot to lukewarm. News of the latest ARKit update has reignited excitement among developers and brands alike, with the changes inching us closer to a new world of AR possibilities and […]

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