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The Complaints the FTC Received Over Pokémon Go

(Photo: Eduardo Woo/CC BY-SA 2.0) A version of this story originally appeared on FTC complaints released to Robert Delaware regarding the uber-popular augmented reality game Pokemon GO run the gamut from allegations ofShow More Summary

Comic Book Features Rape, Acid Attack Survivors As Heroines

What appear to be these superheroes’ weaknesses are actually their greatest strengths. A new augmented reality comic book from Indian-American author Ram Devineni reimagines three acid attack survivors as superheroes. After surviving...Show More Summary

Feadship Unveils New Future Concept

Unveiled at the Monaco Yacht Show using a yacht model and an augmented reality experience, the 2016 FFC Choice offers a wealth of opportunities for autonomous living on and off board. These include two co-propulsion tenders, a detachable beach house, a drone and a motioncompensated pool.

Jaipur-based Augmented Reality Startup To Change The Way Consumers Interact With Print

Technology has completely revamped the way the world of news functions nowadays. With the Internet in our hands, on our smartphones, our

Augmented Reality Rises in Virtual Reality's Shadow

This has been hailed as the year of virtual reality. By the end of 2016, four major headsets backed by tech giants such as Facebook, Sony and Samsung will have debuted with the promise of providing total immersion inside virtual worlds. Show More Summary

YouTube Announces “Go” App To Help Indian Users With Limited Data

There’s a new app called YouTube Go about to hit the market, but despite the nominal similarities to another app released this year, this one won’t let you catch wild YouTubes in augmented reality. Instead, YouTube Go will help out viewers...Show More Summary

Why the iPhone 7 Plus proves Apple is gearing up for augmented reality

The iPhone 7 Plus could be Apple’s first major step into augmented reality. One of the best new features on the iPhone 7 Plus is the dual-cameras that can work in tandem to create awesome photos. But this technology has way more, far-reaching applications for than just taking better pictures inside a bar. Show More Summary

Is Live Music About To Have It's Own Napster Moment? OneRepublic Ventures Into Virtual Reality Today

Is live music about to experience its own Napster moment? Concerts are touted as the part of music that digitization can not replicate. But augmented and virtual reality are changing that. Why sit in row 200 when can have a more immersive experience at home via your Oculus headset. A...

Microsoft HoloLens is coming to more Lowe's

Customers at 5 Lowe's stores can now leverage Pinterest to sketch out kitchens in augmented reality.        

Analyst claims HoloLens “sales outlook slipping”

Microsoft has been shipping a commercial version of their HoloLens Augmented Reality headset for some months now, but has refrained from releasing any sales numbers. Today analyst company Nomura’s Donnie Teng  in an investor note however complained about weak shipments of the device, and has downgraded supplier Himax, noting that “meaningful volume” of the $3000 […]

Introducing Digital Raign: The World's First VR/AR/MR-Focused Executive Search Firm

If it seems like you've been hearing about virtual reality (VR) a lot lately, it's not just you; 2016 has been a banner year for "New Reality" or "Plureality" technologies, also including augmented reality (AR) and mixed reality (MR). Show More Summary

Elsewhere's Weird $50 Glasses Promise VR, Just Deliver 3D

Elsewhere's lenses and app promise to provide an immersive virtual reality and augmented reality experience, but it's really just 3D.

Pokémon Go User Survey: Marketing Via Augmented Reality Will Be Complex

A man plays Pokemon while commuting home from work inside a train in Bangkok, Thailand. (Photo by Paula Bronstein/ Getty Images) Right in the heat of Pokémon Go's summer virality, a reasonable question arose: Does this mean Augmented Reality has finally entered the mainstream?This is no small question for visionaries who [...]

Forrester's Top 15 Emerging Technologies To Watch, 2017 - 2021

Salesforce's Einstein is an example of how Artificial Intelligence (AI) has the potential to revolutionize CRM and customer-facing systems. Augmented reality has immediate implications for streamlining the Configure, Price, Quote (CPQ) and Quote-To-Cash (QTC) strategies of many companies. 74% of B2B buyers research half or more of their work purchases online before [...]

Facerig Augmented Reality app escapes Steam, now available in the Windows Store

FaceRig is an application that aims to enable anyone with a webcam to digitally embody awesome characters. The output can be recorded as a movie or streamed to Skype, Twitch, Hangouts or any service that traditionally uses a webcam in real time. Previously only available via Steam, the app is now available in the Windows […]

How Fox Sports Is Bringing Augmented Reality to NFL Games

Fox Sports is changing the way we watch football with its Skycam and new AR graphics.

Wave Your Phone Over This Book and the Pictures Will Come to Life

'Prosthetic Reality' is a playful experiment in what's possible with the new medium of augmented reality.

Huawei and Leica Camera Establish New Research and Innovation Center

The ‘Max Berek Innovation Lab’ Will Conduct R&D in the Fields of New Optical Systems, Computational Imaging, Virtual Reality and Augmented Reality Huawei and Leica Camera AG today announced they have expanded their strategic collaboration with the establishment of a jointly operated research and innovation center, the ‘Max Berek Innovation Lab’. Show More Summary

Microsoft Research is starting new research team to add Computer Vision to Mixed Reality

Microsoft is looking to make their Holographic platform more awesome by adding computer vision to their augmented reality efforts. Speaking on twitter, Microsoft Principal researcher Jamie Shotton announced that he will be joining aShow More Summary

HoloAnatomy beats Google’s Tilt brush and David Attenborough to major science award

We posted a few weeks ago that HoloAnatomy was a finalist for the Jackson Hole Science Media Awards in the “Virtual Reality and Augmented Reality” category, competing against David Attenborough’s 20-minute immersive film  that gives viewers a 360-degree tour of Australia’s Great Barrier Reef and Google’s Tilt Brush, an app that allows users to “paint” in 3-D. […]

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