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The Most Expensive 30 Seconds on TV -- Cost of a Super Bowl Ad Keeps Going Up

Brands will spend $4.2 million per 30-second spot to be a part of the big game, and there appears to be no shortage of companies willing to do so.

Watch All the Best 2015 Super Bowl Ads Before They Air on Sunday

6 hours agoNews : Mediaite

If you are one of those people who watches the Super Bowl just to see the ads, we are here to save you a ton of time. All this week, brands have been releasing their flashy new spots online before the big game airs Sunday night on N...

How to Avoid a Fumble With Your Brand's Super Bowl Social Media Engagement

Every year, brands roll out the big social media guns on Super Bowl Sunday. And every year, a brand or two get a touchdown, most brands are largely ignored, and some end up investing time and effort in poorly conceived strategies that give those brands a notch in the "Loss" column.

Cube Creator 3D getting Circle Pad Pro/New 3DS support, more screens

YOU ASKED FOR IT & we listened: Circle Pad Pro AND C-Stick support (for the new #3DS) is IN for the full #CubeCreator3D release. Boom! — Big John Games (@BigJohnGames) January 30, 2015 Here are some brand new screenshots from #CubeCreator3D featuring Survival Mode (1/2). Show More Summary

The Importance of Mobile Crowdsourcing in 2015

By Owen Andrew Big brands have been executing creative campaigns through crowdsourcing for years. For example, General Mills has used what it calls its "Worldwide Innovation Network" (G-WIN) in order to incorporate consumer feedbackShow More Summary

Super Bowl Commercials 2015: Official Ad Leaks and Predictions for Top Brands

Commercials are the most impressive thing about the 2015 Super Bowl. Make no mistake—the big game is impressive, as well. Russell Wilson vs. Tom Brady writes itself. So does Richard Sherman vs. Darrelle Revis. The battle of human wrecking (not deflated) balls between Marshawn Lynch and LeGarrette Blount will be a remarkable sight. Show More Summary

Jay Z takes aim at Dr. Dre with his own high-def music streamer

Dr. Dre became the first billionaire of hip-hop thanks to Apple’s $3 billion acquisition of Beats Music and its accompanying over-priced headphone brand. Jay Z is pretty much the only big name rapper that hasn’t imitated Dre by slapped his … Read more ›

McDonald’s Turns Love Into Payment with Super Bowl Ad

After a seemingly endless glut of Super Bowl ad teasers from various brands over the past week, McDonald’s is the latest to release its big game entry in full. As part of its 2015 effort to focus on togetherness, positivity and the like,...Show More Summary

5 Big Reasons The All-Female Ghostbusters Is A Great Idea

Growing up, I was probably just as big a Ghostbusters fan as you. Its off-beat brand of humor and scares is one of the inspirations for my second book, A Boy and His Corpse. The movie was highly influential for me. So when I heard the...Show More Summary

In Big Shake-Up, Kate Spade to Close Saturday Stores

Bex.Walton/Flickr By Krystina Gustafson Kate Spade announced Thursday it will shutter its Kate Spade Saturday and Jack Spade stores to focus on building its label into a $4 billion brand. Both brands will continue to be a part of the...Show More Summary

Watch the Official Music Video for Meek Mill’s “B Boy” ft. Big Sean and A$AP Ferg

It’s only been a couple of months since Meek Mill‘s release from prison, where he was incarcerated for violating his parole, but he’s already back in action. He’s just released the official video for his brand new track “B Boy,”… The post Watch the Official Music Video for Meek Mill’s “B Boy” ft. Big Sean and A$AP Ferg appeared first on Highsnobiety.

When Super Bowl ads go bad

Advertisers can score big with popular TV spots, but losers risk see their brands take a hit

Pepsi Tells Us Why A Super Bowl Ad Should Never Just Be A One-Off

Pepsi-owner PepsiCo is spending a huge amount of its budget on the Super Bowl this year. It has a raft of ads and marketing activity planned for the big game across its portfolio of brands. Not least: Pepsi sponsoring the huge half-time show, which will feature Katy Perry and Lenny Kravitz. Show More Summary

No Hyundai Sports Cars, but More Performance Cars Could Come

yesterdayVehicles / Cars : TopSpeed

When Hyundai-Kia hired Albert Biermann away from BMW’s M division late last year, it seemed like big things were in store for the South Korean brands in terms of performance. Well, now AutoCar has a little good news/bad news for sports car enthusiasts after speaking with Hyundai’s president and CEO in the UK, Tony Whitehorn. Show More Summary

Israeli Brand Buys Super Bowl Time to Support Fictional Team

As we inch closer to Sunday’s big game, here’s a somewhat peculiar effort marking what we’ve been told is the first Super Bowl commercial by an Israeli agency for a strictly Israeli brand. This campaign comes from Tel-Aviv-based Yehoshua\TBWA for Fattal Hotels, a hospitality chain that is quite forthcoming regarding its lack of football knowledge. Show More Summary

72andSunny Wins Global Creative for AXE

Last week sources told us that household chemical behemoth Unilever planned to launch multiple creative reviews for its various brands — and today the corporation made a big change on the AXE account. Various trade pubs report that creative...Show More Summary

This Tech Platform Is Allowing Brands To Scale Native Advertising In A Big Way

Advertising on the internet is changing fast — and many would argue it's for the better. The new trend is native advertising, or advertiser-sponsored articles (like this one!) that inform and engage with consumers. It's considered an effective, less invasive way to reach audiences than banners and pop-ups. Show More Summary

Turning the 'Bulletproof' Coffee Craze into a Big Brand

Five years ago, Dave Asprey turned coffee and butter into a smart drug. Now he's expanding his business.

Newcastle Brown Ale's Creative Super Bowl Campaign

Priced out of Super Bowl advertising, Newcastle Brown Ale creates a digital campaign that draws attention to its brand and capitalizes on the buzz around the Big Game.

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