Website-building company Wix.com made its advertising debut during this year's Super Bowl (watch the ad below.) It was a big bet for Wix: A 30-second spot during the big game cost between $4.4 million to $4.5 million. And it was fighting...Show More Summary
After leading Dongfeng Motor, one of China’s “big three” state automotive companies, for the past decade, Xu Ping recently said he's headed for retirement. Today, despite successful joint ventures with Peugeot, Hyundai, Honda, Nissan, and Renault, Dongfeng's own brands still struggle to grow domestic market share or export overseas. Show More Summary
Big Blue is teaming up with the world's most popular blue app. Facebook and IBM announced on Wednesday that they will put some of their advertising tools and experts together to help big companies more closely personalize their marketing to customers The collaboration allows the two Big Blues to double down on big advertisers. Show More Summary
It was dubbed by some as ‘The Fight of The Century’. The main event was Pacquiao vs Mayweather, but as marketers and advertisers, our attention was just as much on the metaphorical right hooks, being thrown by brands amidst the surrounding hype, as we were with the physical jabs thrown in the ring.
Since acquiring Lucasfilm, Disney has wasted no time getting the Star Wars franchise back up and running. But they’ve been pretty vague about their plans for Lucasfilm’s other big signature brand, Indiana Jones. Well, fear not. Lucasfilm president Kathleen Kennedy confirms a new Indiana Jones movie is coming. Show More Summary
Rising Big Loud Mountain artists makes the Top 5 of the new artist contest sponsored by the USA's largest radio/media brand. The post Chris Lane Breaks the Top 5 on iHeartRadio Rising Star Contest appeared first on RoughStock.
Summary: In the age of Big Data and the C-Suite's insatiable appetite for ROI, AdLand has been fumbling for numbers that support creativity. No longer does the "gut feeling" set marketers and brands at ease. In order to do what creatives...Show More Summary
The all-new 2015 Renault Trafic is now on sale in Australia, with the new-look model bringing a range of big changes to see in its third generation variation. The French brand – which proudly claims the title of the number one van manufacturer in Europe for the last 17 years – has offered up a [...]
If you’re in the U.S.A., you may not be familiar with the Alcatel OneTouch brand, but they are really big in Europe where they are a top handset maker when it comes to budget phones. And whether you know it or not, they have also been producing phones in the U.S. Show More Summary
Italian giants AC Milan are certainly not the team they once were but still command a big fan base worldwide. Reliable website Todo Sobre Camisetas recently released leaked images of AC Milan’s adidas home kit for next season. The Rossoneri are set to return to simple vertical lines after experimenting with different sized lines on […]
Beauty is hope. It's about our dreams and aspirations. Yet, as with everything, digital has made reality creep up on it big time. Where beauty brands, especially prestige ones, once fancied themselves as hovering above the fray in aShow More Summary
Big New York firms say the social-media tool helps them with branding.
Now that he's officially a big brother, Prince George stepped out with his dad, Prince William, to meet his brand new baby sister at St. Mary's hospital in London. Decked out in an all-blue ensemble, which included a navy top, lightShow More Summary
Complex Media is taking a show, don't tell approach in its presentation to advertisers. The media company took up residency at YouTube Space New York all day Friday, allowing media buyers and brands to look in as content creators did their thing. Show More Summary
Brands and bands get even more intimate with the latest record from the Zac Brown Band. This week saw the release of the Zac Brown Band’s fourth studio album in strategic partnership with Brown’s own Southern Ground Artists, Big Machine Records, Republic Records, and the newly formed John Varvatos Records (established under the [...]
If you’re looking to promote your business or brand through social media (and who isn’t?!), then Twitter is the place to be in 2015. Generally speaking I’ve seen Facebook as the best fit for most businesses over the last few years, but Twitter is taking huge steps to catch or even surpass Facebook.
Kaley Cuoco Sweeting has debuted her brand new hair-style, and The Big Bang Theory star now has a cotton candy pink bouffant. Kaley Cuoco Sweeting, who is married to the tennis player Ryan Sweeting, took to her Twitter and Instagram accounts to post pictures of her brazen new hair. Show More Summary
There’s a revolution happening within the fashion industry. And big brands and high-profile designers aren’t the ones leading the way. Instead it’s a series of startups and independent designers with quality, sustainably, and ethical manufacturing on their minds. Fashion Revolution Day, which started last year, is a special day set aside for these goals. Designers...
Swiss manufacturer Hublot unveiled the second timepiece with Brand Ambassador, Kobe Bryant, the Big Bang UNICO Chronograph Retrograde Kobe “Vino” Bryant. Available in two versions, 18K King Gold and Black Ceramic, the Chronograph Retrograde is designed to time the two halves of a basketball game. Show More Summary
Is sustainable luxury fashion just an oxymoron, or can the power of ethical values drive design innovation, from hot new artisans to big brands? asks Antonia Wilson in CR's recent Luxury issue.