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Can RadioShack Ride a New Concept to a Rebound?

RadioShack has been betting big on a new store concept to revive its flagging brand, including spending millions on an '80s-themed SuperBowl ad. Is it time to bet on a rebound?

What’s Most Important in Content Marketing?

Reaching consumers through online content is the trendy “new” way to advertise and market brands. The big problem is that there’s no true definition of content marketing or “native advertising” and, while many publishers, brands and marketers argue about said definition, they’re missing the fact that no matter what they provide to consumers, they should […]

'Glee' Sneak Peek: Is Sue Moving In With Kurt And Rachel?

Guess who's making the move to the Big Apple? Tonight's brand new episode of "Glee" is a big one for Rachel Berry. She's set to make her Broadway debut in "Funny Girl" and a few of her closest McKinley High classmates have made the trip to NYC to support her on opening night. Show More Summary

Brand Extensions: Big news: Ellen Degeneres is teaming...

Big news: Ellen Degeneres is teaming up with HGTV to create a furniture design competition show. It makes total sense considering the comedian is a well-known design addict, buying, decorating, and selling designer real estate at an otherworldly pace. ("I...

Early Addition: Uber Turns Boston Marathon Bombing Into Branding Opportunity

A big Speed collection, a Columbus Circle crash, player takes baseball to the face, women don't like sports cars and more midday links. Don't forget to follow Gothamist on Twitter and like us on Facebook. You can also get the top stories mailed to you—sign up here. [ more › ]

MMW Op-Ed: Top Five Media Buying Mistakes And How to Avoid Them

The following is a guest contributed post from Rick Wyerman, SVP of Product Services at I.Predictus. When it’s time to build your brand, promote your product, or rollout the next big thing, you’ll need to engage in a media buying strategy. Whether you carefully plan a formal launch or dash off a back-of-the-envelope proposal and […]

"Jennifer DeFalco is creative director for Cannabrand, a marketing agency named for a mashup of 'cannabis' and 'branding.'"

"DeFalco and her business partner are banking on Colorado's marijuana industry becoming big business — one in need of flashy logos, memorable catchphrases and eye-catching ads." [T]he whole point of marketing is to grow a business by...Show More Summary

Ratings: Salem Opens Big; Orphan Black Return Still Small

For a brand new series on a mysterious network, WGN America's Salem pulled in some pretty surprising numbers Sunday. The Shane West-led series set during the historic witch trials drew... Read More > Other Links From TVGuide.com Shane West Tatiana Maslany Orphan Black Fargo Salem

Top Five Media Buying Mistakes - And How to Avoid Them

When it's time to build your brand, promote your product, or rollout the next big thing, you'll need to engage in a media buying strategy. Whether you carefully plan a formal launch or dash off a back-of-the-envelope proposal and forge...Show More Summary

The Big Brand Theory: Univision's Magic with the Second Screen

David Beck fires off statistics about a range of subjects including Hispanics in the US, television, and social media. "The Hispanic population in the US is like a country within a country," Beck quips. "If you separated it out, it would be the second largest Spanish-speaking country in the world and the 15th largest consumer economy." read more

How does Finesse give different levels of conditioning?

Warning: 1980?s flashback ahead. Do you remember this tagline for Finesse conditioner: “Sometimes you need a little Finesse, sometimes you need a lot.” Finesse was the first brand to make a big deal out of “variable conditioning.” What does that mean? I’ll explain after you watch the commercial. In this version of the commercial they talk […]

Cliff Alexander Proves His Vast Potential at Jordan Brand Classic Game

Jahlil Okafor may have led his East team to a defense-optional 158-147 victory in the Jordan Brand Classic game in Brooklyn, N.Y., Friday, but he wasn ’t the only big man who impressed during the all-star contest. Kansas commit Cliff...Show More Summary

Post Players Shine in 2014 Jordan Brand Classic: Is Year of the Big Man Coming?

NEW YORK — With Joel Embiid sitting courtside on Friday night at the Barclays Center, the next wave of big men about to invade college basketball were the talk of the Jordan Brand Classic. It has been a long time since the bigs have dominated this game. Show More Summary

9 High-Impact Pieces That Are Low Impact on the Environment

5 days agoLifestyle / Fashion : FabSugar

With big brands like H&M focusing on being eco-conscious, you know that the movement is hardly just something we think about on Earth Day. Whether pieces use environmentally friendly dyes, organic cotton, recycled materials, or ethically...Show More Summary

Strengths and Weaknesses for Every Player in the 2014 Jordan Brand Classic

On Friday night, 26 of the nation's highest-rated high school seniors will be taking part in the Jordan Brand Classic in Brooklyn, N.Y. In advance of the big game, we're taking a look at the strengths and weaknesses of each of the players...Show More Summary

Four Proven Tips for Being Heard Amid the Social Media Roar

Want your brand to stand out during the next big event? Here are four proven strategies to make sure it gets heard in a noisy, social media world. Read the full article at MarketingProfs

HTC Hired One Of The Marketing Guys Responsible For Making Samsung A Big Hit

HTC hired Paul Golden, Samsung's chief marketing officer in the U.S. from 2008-2012 and one of those responsible for developing the company's Galaxy brand of smartphones and tablets, according to the Wall Street Journal. Golden will work as a marketing consultant under HTC's chairwoman Cher Wang. Show More Summary

What Paul Krugman Has in Common with Kim Kardashian, Michael Jordan, and Scarlett Johansson

5 days agoNews : Reason

A big ass? Don't think so. Big package? Don't know, don't want to. Husky, sultry voice? Not remotely. So what does Nobel laureate Paul Krugman have in common with celebrity "brand ambassadors?" Former Reason Editor in Chief VirginiaShow More Summary

Online Marketing News: Photos > , Twitter Has A Problem, Mobile Makes A Big PPC Impression

#PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format [...]

How Indian Smartphone Brands Stack Up Against Global Players!

[Editor’s Note: These trends are shared by the folks at PricePanda, India’s newest price comparison site that comes from Rocket Internet stable] The world of smartphones on a global level is dominated by the big players in the market? Apple and it’s behemoth the iPhone, Samsung with its powerful line of Android enabled Galaxy line...

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