My thanks to customlabels.net for this useful infographic on brand identity for small business. Earlier in my career I consulted for Apple Computer. I watched how zealously they guarded all the details of the big brand identity. It’s...Show More Summary
The Geneva International Motor Show isn't just big, global brands. For every Mercedes-Benz, there are a bunch of boutique automakers, coachbuilders, and tuners showing their wares. While some exist to ruin existing cars—we're looking at you Mansory—others arrive with stunning claims. Corbellati is the latter, and it's unexpectedly just...
Disney and Lucasfilm have paired up with 6 major brands for a huge promotional campaign to celebrate the release of Solo: A Star Wars Story.
German performance brand promises big power boost for next-gen model. Read more
As PUMA continues its run as one of the world’s leading sports footwear, apparel and accessories brands, the sportswear giant taps its ambassador Big Sean for his debut collection. For over 65 years, the brand has created a history of making fast product designs for the fastest athletes on the planet, and now they are […]
Remember learning that "there's no such thing as a Magic Bullet"? Over the last decade or so, an onslaught of third-party data and cookies have made brands and advertisers dismiss this basic rule of thumb in favor of the big data promise: Big data will "know" consumers for you and target them on a seemingly...
For Fitbit, 2017 was not a good year. While the company emerged early on as the leader in the fitness-tracking space, its popularity waned as worthy upstarts like Jawbone and Misfit and smartwatches from big brands like Apple began eating into its market domination. Show More Summary
If you're in the market for a brand new Android phone, this was a big week. See what other companies were making headlines this week in our small business news and information roundup.
Four years ago, kids’ shoe startup Plae entered the market in a big way. The shoes–designed by founder Ryan Ringholz, former lead designer at Puma–were quickly embraced by kids in the celebrity set. (The Afflecks and Kutchers are fans.)...Show More Summary
Already grappling with upstart rivals and the rise of e-commerce, personal-care and packaged-foods makers now face the threat of voice-search assistants that often offer customers just one or two product options.
Motorola might not reserve large updates for its higher-end smartphone models this year. Leaker Evan Blass has posted an image of what should be the Moto E5 Plus, the bigger-screened device in the brand's expected low-cost phone lineup, and it's clearly not just a speed bump for the E4. Show More Summary
We've all been there, both in-store or online, where the retail experience is so poor that you either end your relationship with the brand instantly or hold your nose each time you pay a visit. In my case a certain big box retailer near my home in suburban New York almost feels like a hostile...
Alongside HMD’s big bet on reviving the legendary Nokia brand and business through a licensing deal and a new wave of handsets that it is unveiling today at MWC in Barcelona, the company also announced another interesting piece of news:...Show More Summary
INTERNATIONAL - Ryan Reynolds, following in the footsteps of fellow star George Clooney, is diving into the alcohol business. The “Deadpool” actor has purchased an ownership interest in Davos Brands’ Aviation Gin after he was won over by its taste, according to a company statement. Show More Summary
When attracting the right audience for your personal brand reputation is everything. High-level influencers can help spread the word, which can make a big difference for your visibility and sales. Lately as social media has become more advertising focused it’s becoming a wider trend to connect with people of prominence. Show More Summary
Big claim Liverpool legend Jamie Carragher has branded Paul Pogba not good enough to be Manchester United’s star man following recent difficulties. The Frenchman’s woes over the past month have been heavily documented and it’s safe to say those problems won’t go away too soon. The player has struggled in Jose Mourinho’s recent plans to deploy […]
We teamed up with the data wizards at StockX to present the numbers behind six big trends that dominated the sneaker world in 2017. These days, retail collaborations are not only a tool that bigger sportswear brands use to tap into local communities, but co-branded kicks are a vehicle for the retailers, in turn, to engage in unique storytelling that […]
Brand Finance, the global authoritative consulting agency, released its ranking of the most valuable brands around the world in 2018. HUAWEI ranked twenty-fifth on Brand Finance Global 500 2018 with a value of 38046 billion dollars,Show More Summary
Finally. The Big Baller is ready to return. Lonzo Ball hasn’t seen any game action for over a month due to an MCL sprain in his left knee. According to Big Baller Brand, the Los Angeles Lakers point guard is ready to return and will be playing on Friday against the Dallas Mavericks. Zo returns […]