Time Inc. has the rights to Capturing Everest, a new virtual reality film from Endemol Shine Beyond USA, and it has big plans for the release of the film, but the company is still looking for a brand partner to make it happen, according...Show More Summary
Each year, 8 million tons of plastic wind up in the ocean. At this rate, by 2050, we’ll have more plastic than fish in our big blue seas. That threat played a major role in motivating Unilever, the company behind such brands as Dove and Suave, to upend its approach to packaging. Show More Summary
LAS VEGAS - Mobile has already shaken up the landscape for how brands interact with consumers. Now a new wave of technologies is provoking yet another big reconsideration for advertisers. That is according to an ad-tech exec who was...Show More Summary
As World Communication Forum became so big and independent, and its seventh addition will be held in Geneva, the place where global politics and economics meet, we have decided to start with a new project. The idea of it is to publish our own World Communication Forum book. Show More Summary
Laundry detergent brand Persil ProClean announced plans to return to the Super Bowl this year after making its Big Game debut last year. TBWA will handle creative. Persil had just launched in the U.S. in early 2015, so the decision to run a Super Bowl ad last year was quite a strategic one. Show More Summary
That's right, video games are now a sport.
Shutterstock By: Ashley Feinstein The beginning of the year is a great time to dream big and put exciting ideas into action. Whether you’re a veteran girl boss or your business is brand new, these five steps will transform your financial well-being. (And you’ll have a little fun, too!) Dream, plan, and project. There’s [...]
There are two really big main events in the watch world every year in Switzerland. The really big one is Baselworld, which has been going on for decades, and which is where the vast, vast majority of Swiss and other watch brands show their wares to an eager public. Show More Summary
Two and a half years after launching its first paid ads, Pinterest is finally ready to compete head-on with Google, Facebook, Snap Inc. and others for big brand dollars. Specifically, the San Francisco-based player has spent a couple...Show More Summary
Juventus the lifestyle brand Juventus fans were appalled at the club’s unveiling of a new logo. Signalling the end of their crest – as well as their football traditions – it marks the beginning of Juventus the lifestyle brand. Clearly, a lot of thought was put into this change. But could the same be said […]
Travel brands can see big success with social media marketing. Here are some key tips.
It’s perks like these which make it easy to understand just why leaving The White House must be such a wrench. With President Obama set to depart the big seat on Friday, Jordan Brand has paid its respects with a farewell pair of custom Air Jordan 11Lab4’s. It’s not the first time The Swoosh has […]
Monday Night Raw is in the books for the week. We’re now less than two weeks away from the Royal Rumble. How did the Raw brand do building up to one of the WWE’s big events of the year? Pretty darn good if you ask me. The big complaint with Raw is the three hour run time which tends to drag about halfway in. Show More Summary
By Brian Salzman, Founder and CEO, RQ No brand can get by without a little help from their friends. Today, a brand might be “friends” with any number of people – big name celebrities, social media stars, athletes and entrepreneurs, or less “famous” individuals that also effect culture in big ways (think: Barry Diller or Ari Emanuel). Show More Summary
By Heather Taylor When Ann Turner Cook turned 90 years old in 2016, it was a monumental occasion. Aside from being a big birthday for Cook, it was also a landmark day for one of the world’s most recognizable brand icons, the Gerber Baby, who was sketched off of her likeness. Show More Summary
Curious as to where Drake's endless supply of custom OVO varsity jackets come from? Roots is a Canadian brand (founded in The Six) that's long been a big part of the singer's...
Produce big, guttural whitetail sounds with a compact, 3-inch-long deer call. Birmingham, AL – Knight and Hale® Game Calls, a legendary call brand known for its dedication to creating calls that produce the most life-like wildlife sounds,...Show More Summary
Probably like most of you, I have mental images of what to expect when visiting most branded hotel chains. I mean, I guess established expectations and name recognition are big parts of why a hotel would be a part of a brand in the first place. Show More Summary
It's a big week for modern furniture brands and bikes. Minneapolis-based Blu Dot debuted an exciting collaboration with Minnesotan-made Handsome Cycles for a bike that gives back. READ MORE »
The Nintendo Switch, the company 's new hybrid console, allows you to play games however you want — at home on your big screen TV or on-the-go with the included portable tablet. We got to try out the brand new video game console — here's what it was like. Follow Tech Insider: On Facebook Join the conversation about this story »