Realtime firehose access will give Gnip data about every checkin that happens on Foursquare. Gnip then bundles and re-sells the data, mostly to big brands.
I’m a big fan of ice cream. I’m a big fan of the TV show All-Star Celebrity Apprentice. I also am a frequent Walgreens shopper. Imagine my jubilation when all three came together to make the perfect combination of sweet treats, celebrities, and branding. For those of you that are not familiar, All-Star Celebrity Apprentice is [...]
Subcultures are a big opportunity for Social Brands to generate value. During Digital Shoreditch 2013, we've discussed about how marketers need to re-think their targeting, understanding and consideration of consumers. Subcultures are a critical "life force" for brand equity as social networks rise through cultural mash-ups and phenomenons.
Fixing up well worn denim is a bit of a thing now, big brands proudly displaying their restored Singers whirling away at the back of the store, assorted olden times memorabilia and rusty scissors to decorate. Well, thank goodness they’ve… A Visit to Holland’s Mr Handy – Denim Repair Man is a post by Lena Dystant on Selectism.
JackThreads, the members-only clothing site for men, just hit 4 million members. Ever since men's lifestyle brand Thrillist acquired the JackThreads back in 2010, the hip clothing site for men has experienced solid growth (see chart below). Show More Summary
In 1925, F. Scott Fitzgerald introduced Jay Gatsby to the world in The Great Gatsby. This summer, Leonardo DiCaprio brought the iconic character to life once again on the big screen. Jay Gatsby is the master of the intriguing personal brand. Everyone in New York City knew his name. Everyone wanted to know more about [...]
In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the party-filled serendipity fest of SXSW, or the Las Vegas geek-pride gathering at CES. The event I’m talking about is all business … and that’s why it’s one of my top events all year. On June... Read More >>
We have always been big fans of Japanese designer Takahiro Miyashita. We loved Number (N)ine and we are also big fans of his still young TheSoloIst. brand. Today we present the new Fall/Winter 2013 collection lookbook. The designer worked with… TAKAHIROMIYASHITATheSoloIst. Fall/Winter 2013 Lookbook is a post by David Fischer on Highsnobiety.
When DraftFCB and Kmart released their spot “Ship My Pants” last month, it was lauded far and wide as shot of adrenaline for both the retail brand and the Chicago office of the agency. Sure, it was silly, considering the spot’s entire...Show More Summary
I have personally tested the T-Mobile LTE service in a NYC subway (the 42 nd street station) using what is currently the best (big brand) mobile handset available, the LG Optimus G Pro. 20130522 140401 3799 The speeds I attained are phenomenal for a cell phone. Show More Summary
Mercedes-Benz is hoping for big sales with its new front-wheel-drive CLA-class sedans, like this 2014 CLA250. (Photo credit: Mercedes-Benz) Mercedes-Benz is one of the great auto brands of all time. But is it running out of steam? Mercedes was once the dominant luxury-car brand. Show More Summary
Twitter unveiled the Lead Generation Card today, a new expandable tweet format which helps users to show their interest in a particular discount offered by their favorite brand. (This is... Keep reading ?
Big beer is in trouble. For decades, Amercians were content to drink watered-down beer so long as it was a brand they recognized. However, more and more Americans are starting to care what their alcoholic beverages taste like, thus giving rise to the domestic craft beer industry and lowering sales of past American favorites like Anheuser-Busch [...]
Pinterest's newest updates could mean big things for e-commerce and brands should take notice. What should your business be looking out for? In short, they add up to the emergence of Pinterest as a prominent e-commerce site. Partnership with brands allows Pinterest to be a greater part of the shopping or advertising experience.
Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk big losses in search visibility. Here's how brands can harness the power of social signals.
ASOS Black and PUMA release their lookbook for the second installment of their ongoing collaboration for Fall Winter 2013. Expect a selection of looks that feed sporting heritage and trendy aesthetics of both brands. Printed fabrics and effects such as… ASOS Black x PUMA Returns with Big Dots for Fall Winter 2013 is a post by Denise Taw on Selectism.
Microsoft's Nancy Tellem came up on stage to talk about Microsoft's new Xbox Entertainment Studio venture, which will expand the Xbox brand into other media. The big reveal at the show? A live-action Halo TV show by Steven Spielberg. Hoo boy.
According to the 2013 BrandZ Top 100 report, tech companies hold the top three slots in this year's list of top global brands — Apple, Google and IBM leading the pack in that order. Microsoft rolls in at number 7 on the list. There's big money in them thar brands, too. Show More Summary
The term "big data" has become quite prevalent in the marketing world lately. In a previous Central Desktop article, I examined the notion of big data and how it pertains to how brands and agencies work today. We started with a simple...Show More Summary