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THQ Nordic to unveil 'brand new post-apocalyptic kung fu-fable open world IP' at Gamescom

Gamescom, that convention that us non-Europeans always forget about until we start getting emails about it, is on the horizon, and THQ Nordic has big plans for it. The phoenix of THQ that's risen from the ashes has been busy this past...Show More Summary

Why Brands Like L’Oréal and Acura Are Betting Big on Augmented Reality

Two weeks ago, Acura set up a racetrack in El Toro, Calif., around a former Marine base and asked four influencers to drive a car as quickly and safely as possible down the course. The catch? All of the drivers were wearing augmented reality-equipped helmets that overlaid HD graphics on top of the real world...

Freda Salvador's Founders Talk Gigi Hadid, Must-Have Travel Shoes, and Making It Big

Freda Salvador went from being a San Francisco-based boutique shoe label to a household name before the brand even held its first sample sale. Now, the brand is synonymous with a cool, boho-esque aesthetic sought after by celebs like...Show More Summary

Mercedes drops DTM in favor of Formula E

15 hours agoTechnology / Gadgets : Gizmag

Formula E has gained another big name entrant, with Mercedes-Benz joining rivals Audi and BMW in committing to the growing category. The decision spells the end of the brand's involvement in DTM racing, and signals a continued push towards...Show More Summary

What the Democrats’ new ‘Better Deal’ policy means

The Democratic Party's new brand might feel like empty sloganeering—but it may also signal a big shift in thinking. Which one is it? The post What the Democrats’ new ‘Better Deal’ policy means appeared first on Macleans.ca.

Get High Off Melt Makeup's Weed-Themed Collection Coming Soon

A post shared by Melt Cosmetics (@meltcosmetics) on Jul 24, 2017 at 5:42pm PDT We would call Melt Makeup a cult brand, but when one of its biggest fans is Rihanna, it's pretty safe to say the label is huge. Another big hint that Melt is major? On July 30, the label is releasing a stoner-themed Hot Box Collection. Show More Summary

Scoot sees off Tiger branding, adds Honolulu, Harbin to network

Scoot has big ambitions for the American market, starting with Hawaii The post Scoot sees off Tiger branding, adds Honolulu, Harbin to network appeared first on Plane Talking.

Manchester City bets big on global expansion of its brand and sport

When Claudio Reyna played for Manchester City more than a decade ago, it was less a soccer club than a disaster. Just two years removed from the second-tier Football League when Reyna arrived, City lost 48 times in his three full seasons there, narrowly escaping relegation again in 2006. So it...

Patagonia's Big Business of #Resist

The iconic brand has long been the conscience of the outdoor industry, forsaking hefty profits to do the right thing. Now the company is going to war against the Trump administration over protections for public land in a bid to become a serious political player—which happens to be very good for sales.

Why No Brand is Too Big for SEO by @@joshuacmccoy

SEO isn't just for new brands trying to increase traffic and visibility. Big brands need SEO, too. Here's why. The post Why No Brand is Too Big for SEO by @@joshuacmccoy appeared first on Search Engine Journal.

Sean Spicer's choice: Boost the Donald Trump brand or rebuild his own?

2 days agoNews : USAToday: News

Either way, he’ll be fine. There’s no shame or conflict of interest too big to preclude a lucrative future in Washington.        

Joel Embiid On How Much It Would Take For Him To Rock Big Baller Brand: ‘A Billion Dollars’ (VIDEO)

The Joel Embiid-LaVar Ball feud may finally be coming to an end. After a very public back and forth with the Ball Family – most notably with LaVar Ball – TMZ recently caught up with the Philadelphia 76ers big man and asked just how much it would cost for him to rock ‘Big Baller Brand’. […]

Quora: Is Nike Partnering with Amazon the End of Big Brands?

Storefront retail as it has been traditionally known is continuing on the road to ‘collapse’.

How Halo Top – last summer's trendiest ice-cream brand – plans to take on big players like Ben & Jerry’s

Healthy ice-cream brand Halo Top's sales have rocketed by 2500% to 28.8 million pints in 2016 and $132.4 million in sales The brand’s ascent can be attributed to a well-orchestrated marketing strategy that included a focus on s ocial...Show More Summary

"Mr. Forcements—may I call you Branden?" — so begins the response to email from Olive Garden's "brandenforcements."

From Vincent "Vino" Malone, a guy who blogs about eating at Olive Garden. Olive Garden is policing its brand name, in the typical galumphing way that big corporations do, more fearful of losing a trademark than looking like bullying idiots.

Retailers are making big bets that brands as we know them are dying

Brands as we know them might be changing forever. Retailers both new and old are rethinking the way consumers connect with the items they purchase. In this brave new world, people may not care as much about buying Heinz ketchup or Dove...Show More Summary

Stop Buying Designer Crap, Start Giving To Charities

Most designer brands want you to spend a lot of money on expensive crap. We’re not even exaggerating. Big brands love taking

AI Weekly: Walmart’s machine learning advantage

Here’s this week’s newsletter: Last week, VentureBeat invited Amazon, Facebook, Google, IBM, and other giants of AI into a big tent with brands like Coca-Cola, The New York Times, Tumi, and Walmart, as well as such promising startups as Bark.us, Mezi, Visabot, and Octane AI. The gathering was MB 2017, and the need for practical […]

Plus-Size Workout Clothes That Pack Plenty of Style

Whether you're a burpee queen or more of a meditation master, finding workout clothes that are as stylish as they are technical is no easy task for us size 12 and up ladies. But trust me, they exist! And as big brands like Nike continue to branch out into offering extended sizing, the options are only going to get better. Show More Summary

Super Heroic’s Playground Sneaker Line Makes Kids Feel Like Superheroes

Former Jordan Brand design director Jason Mayden has launched his latest endeavor with a new children’s footwear brand, Super Heroic. Aimed to encourage kids to dream big and promote the power of play, “I want Super Heroic to be a tool kit that empowers children to become whatever they want to be,” said Mayden, “The […]

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