Like most other career decisions, opting for a household-name employer has its pros and cons. Google, Bank of America, Exxon. Get a job at a big, well-known brand like these and you won't have as much explaining to do to friends and family when they ask where you work. Show More Summary
It's not easy to build a big business out of bites, beds or bets. However, those that succeed lay claim to some of the mot ubiquitous and recognizable brands on the planet.
PHOENIX—A software company that helps brands and organizations target Hispanic consumers has snagged some big national clients. OYE! Business Intelligence is billed as the first and only Hispanic business intelligence solution. The Phoenix-based...Show More Summary
Nike has become the latest big brand willing to put a stake in the renaissance of downtown Detroit, with the opening today of its Nike Detroit Community Store in one of the old iconic retail buildings of the Motor City.
Just three weeks after unveiling an inspired collection for Dover Street Market, cult LA brand Brain Dead has made a big announcement. The brand is launching its very own record label, and has created a capsule collection with their new roster of musicians to match. Brain Dead’s first musical release will be from experimental musician Gaslamp […]
Getting more from names like Kenmore, Craftsman and Die Hard might help offset the deepening slump in apparel sales
HP gave us a brief taste of the legendary Voodoo PC gaming brand with its Omen laptop over nearly two years ago. Now, the company is bringing the Omen name to all of its gaming hardware -- a new lineup of laptops and desktops, as well as a 32-inch quad-HD monitor. Show More Summary
Cody Rhodes recently asked for his release from WWE, but with the big news of a brand split and SmackDown going live, perhaps he should reconsider.
Joe Stradinger has big ambitions in social-media content creation -- and a Mississippi address. He makes an intriguing case why that out-of-the-way location benefits his company, EdgeTheory
WWE made a huge announcement on Wednesday with the company moving its second weekly show, Smackdown, from airing on tape delay on Thursday nights to a live broadcast on Tuesday nights. That news would be huge for WWE and its fans by itself. Show More Summary
It’s gotta be tough for a brand like Supreme to keep up that IDGAF attitude across so many product drops a year. Still, it’s clear they still have a few untapped resources in their big bag of attention-grabbing tricks, as evidenced by their latest Vans collab. This new take on the Old Skool features a fuzzy […]
While definitely a luxury brand, Oscar de la Renta is structured a little differently than many of the big European houses run by conglomerates like Kering and LVMH, with fewer product categories and less pressure to report revenue growth to a group of investors every quarter. Oscar de la Renta's... Continue reading
Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe. This week, the brand installed a massive 80-by-40 meter digital billboard onto the side of a building that runs alongside the Volokolamsk...Show More Summary
A new Infiniti car commercial likens coming out to your dad to switching car brands. Titled “Legacy”, the ad shows an anxious young man coming home to his sprawling family estate to share some big news with his father. Once there, the man… Read The post New Infiniti Ad Likens Coming Out to Your Dad to Switching Car Brands – WATCH appeared first on Towleroad.
This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Fast Company interviewed the creator of the wildly popular musical Hamilton on how he built such a powerful brand so quickly. Slate offered a glimpse into the secret brilliance of Under Armour’s non-lifestyle basketball shoe inspired by Steph
Big Food is in a pickle. Its core business—packaged pre-cooked fare—remains profitable, but sales are shrinking. Consumer distrust is mounting. One response has been to maintain profits by slashing expenses. Conagra, the behemoth behind...Show More Summary
Amelie Mauresmo has indicated Andy Murray's behaviour on court played a big part in their split. Murray and Mauresmo announced a 'mutual' end to their partnership earlier this month.
Use this simple framework to attract and endear yourself to potential clients, especially if you're a small business or solopreneur.
This week Warner Brothers made a leadership change to right the ship with its DC superhero movie franchise. Can new creative chief Geoff Johns strike the right balance of fun, nerdy and exciting that powered DC's comic brand for decades?