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Color Psychology In Branding: Industry Colors Explained [Infographic]

Color can play a big part in driving audience response - this infographic provides an overview of the psychology of color in branding.

China’s $24 billion game market has a new competitor: Rastar Games

A Chinese entertainment company best known for car-based toys is making a big bid for gaming. Rastar Group announced today that it is starting a new Rastar Games brand. This will help the organization take better advantage of the growing gaming scene in China. The total Chinese gaming market size is $24 billion based on the […]

BMW 8-Series Concept revealed, that escalated quickly

BMW didn't wait long to show fans of the brand that it still could build a big coupe. Days after quietly pulling from sale the 6-Series coupe from the U.S., BMW showed in Italy what's likely coming next. The BMW 8-Series Concept revealed Thursday at Concorso d'Eleganza Villa d'Este on the shores of Lake Como, Italy, signals the next halo coupe...

Trump takes a more cautious approach on big trip

In his first big tour on the world stage, President Donald Trump is choosing caution over his usual brand of chaos. The early morning Twitter rants that so often rattle … Click to Continue »

LaVar Ball puts 'stay in your lane' remark on shirts

LaVar Ball is now selling shirts on his Big Baller Brand site with the slogan "Stay In Yo Lane" after his now infamous interaction with Fox Sports host Kristine Leahy.        

2K Is Teasing A New Game In A Major Franchise

Coming off their recent release of Mafia 3, 2K has been silent on the front of big new titles. However, with E3 just around the corner, things could be picking up for Take-Two's subsidiary, as they tease a brand new game within a major franchise.

Peloton is now a unicorn because of the spinning class craze

Have you ever taken a class at SoulCycle? Or better yet, Flywheel? Spinning has turned out to be a big business and there’s one brand that’s been gaining traction in the at-home fitness space. Peloton’s $2000 bikes have developed a cult...Show More Summary

Jakks Pacific nabs rights to create toys for the upcoming Mega Man cartoon

- deal between Jakks and the shows producers - DHX Brands and Dentsu Entertainment - deal includes action figures, play-sets, costumes and plush dolls "I grew up with Mega Man and am a big fan, so I’m thrilled for Jakks to team up with DHX Brands and Dentsu on the new animated series. Show More Summary

PODCAST AIN’T PLAYED NOBODY: Angering West Virginia fans and building the Mexico brand

LET’S TALK BIG 12 FOOTBALL. GODFREY’S BACK! Topics for today’s Peaches and Herb-themed PAPN: Parenting and large children Why is Arizona a mess all of a sudden? Why does Bill hate West Virginia so much? Kansas State and the inevitable...Show More Summary

Why Tech Companies Like IBM and Amazon Brand Artificial Intelligence With Human Names

Artificial intelligence can write copy and manage programmatic media buying at warp speed. It can drive a car and even diagnose cancer. AI is increasingly acting like humans, so companies are putting big resources and marketing money into branding AI with human-like qualities, down to naming their technology after people. Amazon reportedly picked Alexa for...

The political Super Bowl ads that take on Donald Trump

Super Bowl LI Fri 3 Feb, AT 16:30 The political Super Bowl ads that take on Donald Trump This Sunday, when millions of Americans tune in to the big game, top brands will be taking aim at the new president

Turning Hand-Painted Ads into Social-Media Magnets

Colossal Media uses old-school artistry to draw millions of eyeballs to big brands, from Nike to Netflix. How do they do it?

Huawei Unveils Its Push Into The Mobile PC Market

As one of the big challenger brands in smartphones, as well as boasting an impressive marketshare in network equipment, Chinese powerhouse Huawei has plans for further expansion. At an event in Berlin - an interesting choice with HPShow More Summary

Hailee Steinfeld Loves Peanut Butter as Much as You Do

Oscar-nominated actress and singer Hailee Steinfield is the new face of the women's collection by Mission's performance apparel - which is a pretty big deal since the brand has featured only professional athletes until now. And after...Show More Summary

Travel leaders say Trump's budget would kill program that promotes trips to the U.S.

Donald Trump the businessman was a big fan of marketing and brand building, but Trump the president has produced a budget that doesn’t support tourism marketing — and that has the travel industry fuming. Travel industry leaders are protesting a proposal in Trump’s budget, which was released Tuesday,...

I tried the lip plumper Instagram is obsessed with -- here's the verdict

Post by Lauren Gordon. Though the desire to have plump lips certainly didn't start with Kylie Jenner, the youngest Kardashian clan member made fuller lips a "trend" that big beauty brands are selling hard. From serums to old wives tales,...Show More Summary

Argentinian company takes aim at LaVar Ball's Big Baller Brand

5 days agoNews : USAToday: News

Founders of Baller Brand say name was stolen, but Ball has legal coverage.        

LG X venture headed to AT&T on May 26

Today, AT&T and LG announced a brand new “resilient” smartphone headed to the big blue network later this month. LG is calling it the X venture, and it’s designed for the “on-the-go lifestyles” that so many people out there enjoy. To reach that goal, the smartphone features IP68 water and dust [...]

Canon Pushes ‘Boundaries’ in This Gorgeously Lit Commercial Aimed at Younger Viewers

Can Canon convince a generation reared on smartphone photography to put its cameras in the picture? "Live for the Story," the brand's first big Europe, Middle East and Africa (EMEA) campaign from VCCP London, begins with "Boundaries," an impressive 60-second spot that follows a spunky lad as he grows into a high-spirited young man determined...

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