Once upon a time, way back in the 1990s, vodka was pretty much the coolest thing you could order. It was the It drink at clubs and bars, and its magical (dearth of) flavor swept the nation. But, in the last decade, the craft movement has exploded. "Small batch," "hand-made," and "craft" are the new buzzwords for everything from beer to whiskey and gin to cocktails. Read more...
The Super Bowl was a big test for the back-end firms that manage brands' website performance. Here's how one lesser-known company blew past the competition. Compared with a content-only website, running an e-commerce site is tricky.Show More Summary
Jeremy Scott’s first collection for Moschino made a big splash at Milan Fashion Week thanks to designs inspired by American brands like Budweiser, Hershey’s, and yes, McDonald’s. I was intrigued by his jacket bags, but I can’t say I would wear any of these overcooked looks. Read the full post Moschino Fall 2014: I’m Not Loving It which appeared first on Snob Essentials.
Want to launch your personal brand? Trying to win the Late Night wars? Looking to make the leap from Daily Currant writer to big time Huffington Post interviewee? Today, there's no better way to make a splash than a viral prank. From...Show More Summary
The fashion world is forced to play a new game as tastes are broadcast on social media. Jack Flanagan investigates how one company is using the Internet to find the next big thing in fashion.
It's been a big week for Jenny from the Block! First Jennifer Lopez pushed out Adrenalina — a perfect Latin dance track with Ricky Martin & Wisin — and now she's slinging a brand new song of her very own! Ch-ch-check out her totally catchy tune (above)! She loves our puppy! She loves our, loves our, loves our [...]
Watching the progress of EDM is fascinating with its sudden acceleration in the U.S. and the resulting business moves. EDM and big brands have already found ways to connect but 7UP's new #7x7UP Campaign is an example of the extended big brand embrace that comes with marketplace validation. Show More Summary
Ever wonder what it'd be like if Japanese video game music composers worked together with western composers? Wonder no longer. Brave Wave Productions latest album, IN FLUX, features a host of big and lesser known names in the composer world, collaborating on some fascinating original tracks. Show More Summary
We were one of the first big tech news brands with an iOS app, but we’ve been one of the last to update it with support for iOS 7. However, thanks to our good friend Sean Kovacs, the new app is available in the App Store right now. It...Show More Summary
This weekend I had the opportunity to attend my second “Makers Summit,” an incredible event put on by Greenville’s Indie Craft Parade. This year, I (along with a couple of my Brains on Fire colleagues) was honored to spend the day consulting with makers and entrepreneurs striving to grow their brands. Show More Summary
The Collaborative Economy Movement Changes Business This report offers critical insight for big brands who are grappling with the emergence of the Collaborative Economy, and for the startups that are driving this growth. For those new to the term, the collaborative economy is a powerful, if nascent, movement in which people are getting the things [...]
Eliason's vision isn't simply for better social media. It encompasses creating organizations where the ways of business are better designed for people and their needs. It's exciting to think about a financial institution taking the challenge on in a bigger way. As Eliason explains, "Customer experience starts with how you think about things." read more
I busted out brand new tiny brushes to start painting the logos, patterns, and lettering on the labels. My favorites are Ruby Satin 0 and 1, nylon brushes with short green handles. Using new brushes made a big difference in control and accuracy. It’s like the difference between a dull, cracked pencil and a freshly […]
Understanding how to brand successfully is an ability that every profitable company will have, and one whose significance every aspiring enterprise should recognise. Most big companies will have an entire department devoted to this process, but you don’t require a specially allocated body of employees to make a positive, lasting impression with your clients. Here […]
As I write this, stock markets around the world are panicking over the realization that China is losing its monopoly as manufacturer of the world's brands. That shift should be no surprise to Inc. readers, because a good chunk of China's lost share is going to American entrepreneurs. Show More Summary
It's easier than you think, as long as you're willing to lay a whole lot of groundwork. Your business idea is solid. You've done the necessary market research, tested the concept, and built out your product or service. The only thing...Show More Summary
British supercar startup Arash has revealed its new AF8, which follows in the footsteps of its AF10 big brother and could potentially see Arash founder Arash Farboud finally reach his goal of creating a lasting supercar brand. You see, despite this being Arash’s second model, the number of cars previously built by Arash can be counted on...
Hulu started the expansion of international video streaming services before its competitors Netflix and Amazon, but now it's taking a step back from operations overseas. New CEO Mike Hopkins announced one of his first big moves in a blog post,...
2011?s The Muppets was a rousing success, earning big box office returns and strong reviews to completely reinvigorate the flagging Muppets brand. So naturally, Disney’s now following it up with a sequel. Because “that’s what we do in Hollywood,” as Kermit sings in the latest trailer. Show More Summary
Seems the other brand of shoes kids wear to rock shows (Converse) also has big plans for the SXSW Music Festival. Along with Thrasher Magazine Converse will present another crazy week of music mayhem at Austin, Texas’ The Scoot Inn, March 12-15, 2014. Four days, 49 bands, indoor and outdoor stages. The Black Lips, Tyler […]