It's not an urban legend, the organic reach that a brand gets through a fan-page is collapsing. Facebook has answered with diverse new features, for instance the possibility for a Page to tag another page and create a sort of cross-impact through various newsfeeds. But these add-ons do not calm our fears. read more
The Liberal Democrats are never going to be loved in the pages of the Daily Mail: our open, liberal and progressive brand of politics tends to be at odds with their editorial worldview (to put it mildly). However, even I have been surprised at the level of criticism – much of it misleading – aimed […]
Last week, Facebook rolled out a new, streamlined design for your personal Facebook news feed. Now they’re carrying those changes over to branded Pages with a few additional tweaks. Here’s an example of the new layout: The biggest shift is a return to the old way of doing things. It’s back to a single, top […]
Band pages, fan pages, brand pages, whatever you call them they are at the center of many people's Facebook tactics and strategies. This week Facebook announced the rollout of a new "streamlined look" for Pages that moves updates into a single column and adds quick Page stats for admins. Show More Summary
As social media marketing evolves, some brands are beginning to take the idea of a company voice to the next level by featuring characters and mascots on their Facebook, Twitter and other social pages. But how do you know if a social media character is right for your own brand? read more
One of the most intimidating aspects for businesses that have decided to start a blog is the blank page. It’s one of the major reasons people avoid it – ‘what the heck are we gonna write about?’ Blogging, like all writing, can be difficult, and everyone has days where they’ve got nothing. read more
Good morning, AdLand. Here's what you need to know today: A new study from Social@Ogilvy quantifies a phenomenon brands and agencies were already displeased with: the steep decline in Facebook reach they were able to get without paying for promotion. Show More Summary
Google’s clout in the search environment is second to none, and this has led to online retailers doing their level best to make sure that on the very first page of Google search results, their brand would be represented in an accurate manner. Show More Summary
PepFeed – Instant access to the best expert reviews, product videos and brand pages while shopping for electronics on Amazon stores. PepFeed gives you instant access to insightful expert reviews, engaging product videos and informative brand pages, so that you get to shop with confidence. Show More Summary
Škoda is not a brand we'd associate with excitement. Sure, it has thrown its hat in the performance ring with its vRS models, but even that's been whittled down to just the Octavia vRS, and the Octavia, while competent, is hardly something worth getting excited over. Show More Summary
We've seen reports that HTC would be keeping the name from 2013's popular handset for its 2014 flagship, and today the outfit posted a BoomSound video teaser that seems to confirm the moniker. Taking a page out of Apple's playbook, the "all new HTC...
If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business.
A man's brand? (Credit: Andrew Hoyle/CNET) When commenters lurch to these pages, their lightsabers raised even higher than their voices, they categorize phones in simple terms. The Samsung Galaxy, is, in an Apple lover's eyes, a big, bad copy of an iPhone. Show More Summary
PlanetRE today rolled out an update of its enterprise customer relationship management solution, Socialite, that allows agents and brokers to capture leads directly from their branded Facebook business pages using a library of new customizable Facebook Internet data exchange (IDX)...
Thanks to the newly updated “Who’s Viewed Your Profile” section, users can now take advantage of personalized tips aimed at boosting page views. One of the main features that has distinguished LinkedIn from the other major social media platforms, such as Facebook and Twitter, has been the ability to see who has viewed your profile. read more
In celebration of the return of my avatar to the front page of AVC (and now integrated into the AVC logo), I thought I’d post about online identity and brand today. I really like this slide from Disqus‘ presentation materials. Obviously any slide with Fake Grimlock in it is a good slide. But beyond that, […]
How do I get more likes for my Facebook page? This is a common refrain among brands looking to grow their Facebook presence. They know they should be in the space but they’re not sure whether it’s worth devoting the amount of time and energy required to grow their Facebook audience. read more
Photo via William Abranowicz/ Architectural Digest Nail polish grand dame Essie Weingarten—of the many-hued polish brand Essie—gave the March issue of Architectural Digest a tour of the 5,000-square-foot NYC apartment she shares with her entrepreneur husband. Comprised of two combined...
Global consumer-facing brands spend a lot of money to get more mileage out of their social media efforts. Their Facebook and Twitter pages are full of splashy efforts to grab people's attention. Not to mention gimmicks to boost fan or follower counts — contests, giveaways, and polls. Show More Summary
“Customer loyalty is a thing of the past.” So declares James Surowiecki in this week’s New Yorker Financial Page column. As instant access to objective information — reviews, forums, social media — becomes the new norm consumers can quickly find the new best option in virtually any product category without having to rely on the brand. read more