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'Hate Is a Form of Engagement': The Kim Kardashian Principle Is a Depraved Bible for the Trump Age

On page 96 of The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right), a New York Times bestseller released last month by St. Martin’s Press, oft-cited celebrity branding expert Jeetendr Sehdev wonders why the Dalai Lama hasn’t taken more extreme measures to advocate for the Tibetan people. “What if… Read more...

How Brands Can Inject an Aura of Luxury Into the Everyday Items They Sell

For the makers of life’s everyday products who want their customers to fall in love with what they’re selling, one strategy lies in taking a page from the luxury goods playbook The post How Brands Can Inject an Aura of Luxury Into the...Show More Summary

Why Mindy Kaling Is Doing Ads for McDonald’s That Never Mention McDonald’s

McDonald's new commercials don't appear on the brand's YouTube, Facebook or Twitter pages. And they never even mention the name McDonald's, preferring instead to name-check Coca-Cola and Google. It's all part of a sly campaign by Omnicom agency We Are Unlimited to appeal to teens and twentysomethings, who prefer word-of-mouth and their own research about...

FMF Racing Introduces New Stories Page

FMF Racing introduces Flying Machine Stories—an inside look of the roots of the company and brand and people that share the same passion for roost, metal, and twisting throttles.

Diet Coke Taps U.K. Influencers Patricia Bright, George Benson For Facebook Series

2 weeks agoWeb / Web Videos : Tubefilter

Diet Coke has tapped a slew of bold-faced influencers for a brand new digital series dubbed The Diet Coke Break. The 16-episode U.K. advertorial will cover fashion, beauty, and travel. It debuted on the soda brand’s Facebook page last...Show More Summary

Facebook Is Testing a Groups Tab for Pages

Have you noticed a groups tab on some Facebook pages? Here's why. Richard Nieva of CNET reported that Facebook has been testing a way to make it easier for users to navigate between official brand pages and official groups by adding the groups tab to select pages. As Nieva pointed out, the groups tab on...

Facebook makes it easier to find groups that brands care about - CNET

2 weeks agoTechnology : CNET: News

The social network tells CNET it's testing new features that let brands call attention to specific groups, or just link Pages and groups.

Camping: Paul Hameline Goes Quirky for Fantastic Man

Paul Hameline proves to be quite the style chameleon as he transforms for the pages of Fantastic Man. The in-demand model links up with photographer Terry Richardson for the photo shoot. Inspired by brands such as Prada, the editorial looks to camping as a style reference. Show More Summary

How to increase chatbot engagement up to 90%

GUEST: With more than a billion people using Facebook Messenger and 42 million active Facebook pages, brands are looking for new ways to reach their audience. I’ve been working as a chatbot consultant since 2016. I started off by helping small businesses, and I’ve now moved onto working with brands. Despite the fear of “hype” in the industry, […]

Brownells New Product Review 4-3-2017

Grinnell, Iowa – Learn about the hottest new Brownells products from the best brands at the New Product Center. Hosted by Merchandise Manager Paul Levy, the videos review what’s new, and remain at the New Product Center page for several weeks. Show More Summary

GQ Expands Food and Travel Coverage With Launch of Vertical ‘T&E’

The GQ.com home page previously encompassed Food and Travel tabs. But today, coverage of those topics enters a new digital era with the launch of dedicated vertical T&E (Travel & Eats). "Launching the T&E brand is a way of demonstrating to our readers as well as our advertising partners that the food and travel coverage...

Facebook’s Making Branded Content Tags Available to More Pages

Facebook is expanding access to their Branded Content post tags to improve ad transparency.

Facebook now lets all pages share branded content

Nearly six months after granting verified pages and profiles the ability to share branded content, Facebook is expanding the service to everyone. Now any page admin can apply to receive access to the tool, which enables any post with text, photos, videos, Instant Articles, links, 360 videos, and live videos to add a third-party marketing spin. […]

Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content last April, extending that ability to verified profiles last October. Facebook...

Facebook Testing New Option to Allow Pages to Post in Groups

Facebook's testing out a new option to allow brands to link to and participate in Groups.

Apple now lets you order the brand new iPad and red iPhone

Finally! You can now order the new (RED) iPhone and revamped iPad from the Apple online store. The special edition iPhone 7 is now available at $749 for the standard model and $869 for the bigger Plus model. Head to this page to place your order. Show More Summary

Brownells New Product Review 3-10-2017

Grinnell, Iowa – Learn about the hottest new Brownells products from the best brands at the New Product Center. Hosted by Merchandise Manager Paul Levy, the videos review what’s new, and remain at the New Product Center page for several weeks. Show More Summary

Garfield's Wikipedia Page Just Got Vandalized--And Why This Matters for Your Brand

A war being waged on Wikipedia over the lasagna-loving cat's gender highlights key issues in Wikipedia's open source editorial process.

Brownells New Product Review 3-2-2017

2 months agoHobbies / Hunting : Hunting Life

Grinnell, Iowa – Learn about the hottest new Brownells products from the best brands at the New Product Center. Hosted by Merchandise Manager Paul Levy, the videos review what’s new, and remain at the New Product Center page for several weeks. Show More Summary

This Tree Burned From the Inside Thanks to Lightning

Over 7.6 million people have "liked" The Weather Channel's Facebook page, which, as far as brand accomplishments go, isn't bad. But all those millions aren't coming for a daily forecast, they're coming for hot viral content, which The...Show More Summary

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