Peter Purcell is works in Marketing and writes a platform for us on how politicians can use online media better for the General Election. As we build up to another election I look through the various social platforms hoping to find a politician that gets it, someone that understands what they are doing, someone with more...
Corporations are finally waking up to the fact that they need to engage all their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millennials you just hired to your CEO.
In the early days, social was considered a novelty. Some brands dove headfirst into social content and earned some early results, but their efforts were unguided and undirected. Most were on Facebook or Twitter just to be on it (many agencies told them it was a must), they weren’t looking at it as a source of insights or a customer service tool. Show More Summary
Do you often share content about a variety of topics? It’s fine if you are doing this for your own personal use, but if you are doing this for your brand, it can cause your connections to be confused. My first tip is spend some time thinking about who you are trying to target. Show More Summary
Reach used to be the standard measurement for the total audience size available in a given medium for an advertising message, it was then co-opted to help define the earned impressions generated by social media. Now that branded content...Show More Summary
The biggest obstacle to success, assuming you have a relevant strategy and a true understanding of your audience, may be an unwillingness to commit to – and go “all in” on – a platform. This, as we’ve shown, can be mitigated by leveraging...Show More Summary
The aim of this article is very simple. I have to convince you that you are making a big mistake by ignoring a major part of the future of Google, Google+ First things first, people simply don’t get this whole Google+ social mediaShow More Summary
Yum! Brands, the parent company of KFC, Pizza Hut and Taco Bell has released its 2014 Corporate Social Responsibility (CSR) Report. By using more efficient technologies for lighting, air conditioning and refrigeration, the company has saved a record 530 million kWh of energy. Accumulated savings from energy efficiency efforts have resulted in a measured reduction […]
A geniune attempt to build trust with an audience—and give a brand a sense of purpose—can be far more effective than traditional ads. Dove's "Real Beauty" campaign. Chipotle taking a stand on factory farming, with an assist from Fiona Apple. Show More Summary
There is one golden rule of Twitter: if you make a mistake, users will pounce on you. Now some brands are trying to use that fact to their advantage. In another world, this might be called trolling — saying something you don't mean just to get a reaction — but because it's by brands, it's a strategy. Show More Summary
When it comes to making sales, we often don’t consider using social media. While this is a marketing tool used mainly for building relationships and visibility, there are several ways to attract loyal buyers to your niche. Social media marketing by itself is not enough to attract buyers to your brand’s products or services. Show More Summary
Once you are comfortable with your distinctive brand, it is time to market yourself. Show up at networking events. And don’t underestimate the power of online networking- social media is not only useful for marketing yourself, but also an effective tool to help you connect with peers in your industry. Show More Summary
Did you know only 31 of the top 100 brands use Tumblr for their business? In the age of social media that we are now apart of, it seems like Tumblr gets lost in the marketing world. But, if businesses knew that Tumblr actually has an RPV (revenue per visit) that is second only to […]
It pays to share, as the crowd shares your brand for you. Marketers first adopted the internet and then social media. The next digital phase is the Collaborative Economy. What’s that? If you’ve heard of Airbnb, Uber, Lyft, Kickstarter, Indiegogo, and the Maker Movement, this is the Collaborative Economy. Just as social media enabled people [...]
The best brands in the business of social media marketing use social to foster conversations and to connect with people. So what’s stopping you? Continue reading ?
With social media, many expect results without doing any of the real leg work. Some users will happily use social media to promote their brand … and well that’s it really, wrongly believing that’s all you need to do. If this is you, then you are missing out on so much potential. Show More Summary
The sole purpose of brands using social media is to be more human while building and nurturing communities. Brands can do this successfully by providing valuable and engaging content to their audiences. But the unfortunate truth is that...Show More Summary
Even though Meerkat is currently the talk of the town, many marketers are still undervaluing the possibilities with Twitter’s other product, Vine. Vine is a social video platform slowing you to capture or upload a video that plays in short, looping segment. Show More Summary
It's an ironclad rule of social media: If you launch it, the brands will come. Marketers flocked to Periscope, Twitter's new live-streaming application, within hours of its launch on Tuesday. Some brand accounts used the service to broadcast...Show More Summary
Mobile shopping is growing and Facebook wants to make it easier. Businesses on Messenger uses the social network's chat app to open a dialogue between customer and brand. The service, currently testing with Zulily and Everlane, is an opt-in at checkout and updates you with shipping details, order info, and sales. READ MORE »