Over the last couple of years Google Plus has grown into a prominent social network, used by many personal brands and companies like Starbucks and Microsoft. And with the recent release of Google “Hummingbird,” influence on this network is more important than ever. Show More Summary
The fashion world is forced to play a new game as tastes are broadcast on social media. Jack Flanagan investigates how one company is using the Internet to find the next big thing in fashion.
UK-based Brand Embassy, a company that offers management of social media mentions, recently raised $1 million in funding. The company currently has only 20+ employees, but the money will be used to take its service global and to expand its features. Show More Summary
Social media is a great professional tool, but just posting pictures selfies won't boost your brand. Find out how to use social media to boost your brand. The post 5 Ways To Boost Your Professional Profile With Social Media appeared first on CAREEREALISM.
Thanks to the newly updated “Who’s Viewed Your Profile” section, users can now take advantage of personalized tips aimed at boosting page views. One of the main features that has distinguished LinkedIn from the other major social media platforms, such as Facebook and Twitter, has been the ability to see who has viewed your profile. read more
"You can still dunk in the dark," said the tweet heard 'round the world during the 2013 Superbowl blackout. It was the ultimate example of a brand using social media to respond to real-world happenings in real-time. It was enormously popular. read more
Cheerios, M&Ms and Walmart are some leading examples of brands and companies using social media to communicate sustainability strategies to their customers, according to Matthew Yeomans, author of the Social Media Sustainability Index. According to two pieces Yeomans wrote for The Guardian, roughly half of the 475 companies looked at in his index use social […]
Brand ambassadors know the difference between establishing contacts and spamming. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post...Show More Summary
Birds Eye, a frozen food brand under the larger Pinnacle Foods company, has announced Mashtags, potato shapes that are, well, shaped like a lot of the symbols often associated with social media use — the number sign, or hash (#), at sign (@), and asterisk () all feature heavily on the bag. Mashtags will be [...]
Facebook, LinkedIn and Twitter have become social media giants by creating new ways for people to successfully interact with friends, family, and businesses. However, sometimes just using these social media outlets may not be enough. The...Show More Summary
Any time a brand uses social media in a new and exciting way, I am all ears, so to speak. Last year it was NARS and right now that brand is Marc Jacobs. As a gift to Marc’s many fans and followers, and the first retail operation in beauty to use “social currency” as the […]
TravelPony has been lighting up BoardingArea blog posts this week. I decided to check the site out for myself. I am dubiously natured when it comes to reading about an offer on a blog when the blogger is getting an affiliate kickback from a new tech startup travel site. Show More Summary
J.T. is joined by special guest, Dave Kerpen, who discusses how to use social media to market your brand and to be more “likeable”. You won’t want to miss out on this episode. The post How To Market Your Brand With Social Media with Dave Kerpen [Aired 2/4/14] appeared first on CAREEREALISM.
The Super Bowl was an early peak on the calendar for social media marketing. In what new ways will brands use social platforms to connect with customers the rest of the year? If there is one lesson to glean from the Super Bowl this past Sunday, it isn't that America is obsessed with football and beer. Show More Summary
Facebook unveiled its news app Paper last week, and while it’s already available, it’s looking like the social network may have to
In the world of B2B, the most prominent use of social media tends to be in so-called thought leadership in which the organization becomes a trusted source of relevant content within the industry. While this has been true for Motorola Solutions, the focus for the past year has been on building internal community, with a customized social platform for in-company use. read more
Three-time Super Bowl MVP Joe Montana will join M&M'S Brand "spokescandy" Yellow, to deliver real-time social content throughout the game. M&M'S will use social media platforms like Twitter, Facebook, Vine and Instagram to distribute...Show More Summary
Ever since Oreo took over Twitter feeds during a power outage at last year's Super Bowl, brands have stepped up their use of social media during major television events with the hopes of scoring a similar hit with a relevant, real-time message that people can't help sharing with their friends. Show More Summary
The Super Bowl is almost as much about the commercials as it is about football, and brands are attempting to make the most of their marketing efforts by using social media to amplify their reach. We took a look at how some brands are using hashtags to take their commercials to another level of awesome. read more
It used to be that social media marketing was the domain of small businesses and info-marketers. Since posting to social media was free, it was a great way for small businesses to get the word out, while the bigger businesses stood back waiting to see how the market shaped up. A lot has changed since those early days. Show More Summary