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How to Use Social Media the Right Way For More Brand Sales

When it comes to sales for your personal brand from social media it takes a personal approach that build relationships. There are several ways to attract loyal buyers to your niche without a direct sales pitch. Social media marketing is still one of the prime ways to generate leads for your brand to nurture. It’s … Read the Rest ?

6 Tips For Sharing Your Blog On Social Media

Its no secret that content marketing is growing fast in the digital age of marketing. Its primary use is for engagement between the brand and its consumer, and the faster it pops up on search engines, the better! Which is why its vital...Show More Summary

Dear Levi’s: Please Don’t Make Money off of Dead LGBTQIA Folks. Thanks. Love, The World.

last weekHumor / odd : Geekosystem

While it's always suspect when a corporate fashion brand uses a social issue to sell stuff, sometimes it can genuinely be a nice acknowledgement of a cause, or a way for an organization or group to fundraise toward a worthwhile goal. Sometimes marketing and monetization can actually do and be good. This isn't one of those times.

How to Win at Social Media Without Letting It Destroy Your Brand

There are real dangers involved with using social media, as well as significant benefits. Here's how to win at social media without destroying your brand.

Vice and Lululemon’s Brand Innovation

What can a brand stand for these days? Social justice is problematic (see Pepsi’s Kendall Jenner ad), and sex doesn’t sell the way it used to (for the 2017 Pirelli calendar, the formerly oiled-up models went makeup-free). So last year,...Show More Summary

At the Copenhagen Fashion Summit, Designers Discuss the Nuance of Making Political Statements

In the current political landscape, people are using whatever platform they have to make a statement, be it social media or blogs or demonstrations. Designers and brands, too, have become more political in their work, and at Thursday's Copenhagen Fashion Summit (CFS), that action was a recurring... Continue reading

How to get brands to pay for your work using social media

Whether you’re a photographer or videographer, there are many ways to make money from your work. In this video, Matti Haapoja from TravelFeels gives you a couple of tips how to get brands to collaborate with you using social media. After...Show More Summary

Should You Use Memes In Your Social Media Marketing?

If you've been on social media lately, you've probably noticed that memes are king (among a certain demographic, at least). It's no wonder brands have been jumping on the memewagon ever since the term first entered popular consciousness, with results ranging from hugely successful to downright disastrous. Show More Summary

Social media to boost your business

Using social media to interact with your customers can boost your business in so many ways – from finding new customers and gaining business intelligence to inform future direction to addressing concerns and protecting your brand image. Continue reading ?

Mainstream But Muted: How to Leverage The Basics to Market Your Own Brand

How do you market a product that’s legal in some states and illegal on a federal level? Very carefully, using “muted” marketing.  Meg Owen, Director of Social Media of Privateer Holding at Leafly, shared how the brand effectively leverages the power of advocacy to change the perception of cannabis in the United States. Show More Summary

15 Inspiring & Actionable Social Media Marketing Tips for the Modern Marketer

After years of using “fuzzy math” to calculate the value of social media marketing, marketers are being tasked with generating and showing true ROI. But the truth is, ROI isn’t always just about revenue. Depending on brand objectives, social media ROI could mean everything from awareness and social engagement to visitors to the company website [...]Show More Summary

Study shows brands dedicated to postive social change use social media to primarily promote products

Social media has greatly changed how all sorts of companies can interact with their audiences and customers. A new study suggests that even brands dedicated to positive social change tend to use social media as a way to promote the brand more so than activism or social causes.

Why using Snapchat daily builds your real estate brand

Are you getting the most out of your social media? Chances are, probably not. Which platforms are now considered dead, and which platform should you take advantage of...

How to Use Social Media Activism to Build Your Brand

In the 90s, name brands enjoyed a particular, short-lived heyday. You didn't have to check the tag to know if someone was wearing Calvin Klein, Hugo Boss or the Gap because it was writ large on the clothing itself. The brand was the status symbol, and, in a way that only luxury brands now enjoy,...

If Social Media Flunks Your Brand, Try Native Advertising

Social media marketing is full of impressive stats. Brands that use it well have experienced record returns on investment. Marketers are always "planning to spend more on social media" the following year. And it ends up paying off for the majority of them. However, other brands just don't see the same results. Some studies have...

8 FREE Social Media Tools You Should Start Using Now

For bands and brands alike, social media is critical to building a strong presence, and it is key for you and your team to maximize how they spend their time and money, and which tools they use. In this list we look at eight free social media tools you should...

Willy Chavarria’s Second SS17 Drop Is All About Social Empowerment

Brand: Willy Chavarria Season: Spring / Summer 2017 Key Pieces: New York-based imprint Willy Chavarria returns with another wardrobe of relaxed, oversized styles for the warm weather season. Using premium fabrics sourced from Peru, highlights include a leather biker waistcoat, a drop shoulder jacket, and deep pleated draw string trousers. Show More Summary

Activists Use Social Media to Push Advertisers to Take Sides

Advertisers are in the cross hairs of populist activists, aided by social media, who are demanding that brands quickly take positions on issues.

How a Vintage-Inspired Watch Brand Used Crowdfunding and Social Media to Raise Millions

You wouldn't normally associate the Kickstarter crowd, an audience of techies and millennials, with vintage watch success, but that's exactly what is happening. Some early movers in the watch space are taking a social approach to marketing in a fairly traditional industry. A search for "watch" on Kickstarter yields more than 2,000 results. These include...

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