Trending hashtags can be a great way to get your business profile some traction in the social media landscape, but they can also lead to divisiveness and alienate sections of your audience. Given this, should brands stay away from political hashtags?
After a journalist criticized Eva Longoria for endorsing an eyewear brand despite not needing glasses, the actress used social media to address the accusation. In an article for The Sydney Morning Herald, writer Jenna Clarke discussed...Show More Summary
Twitter is an excellent social media platform for expanding your reach to a larger set of audience. Today, businesses of all sizes are using it as an integral medium for promoting brand awareness. While the number of followers a brand can attract is a fair indication of its popularity, it may not always depict the right picture. Show More Summary
KLM Royal Dutch Airlines is the poster child for social media customer service. Last year, KLM’s social media manager Karlijn Vogel-Meijer reported that the airline is now generating €25m ($US27.3m) in sales, per year, that they can directly attribute to their social media efforts. Show More Summary
Historically, the Federal Trade Commission (FTC) has been considerably forgiving with regards to the legal use of social media marketing, specifically related to endorsements and testimonials. While brand marketers enjoyed the heyday...Show More Summary
It’s as if the two main social media outlets that clients use to speak to brands were in cahoots. Two months ago, Twitter allowed users to send private messages to brands without following them. Two weeks ago, Facebook enticed brands to respond to all private messages as quickly as possible. Show More Summary
Giveaways are an excellent means to draw attention to a product, increase brand awareness and get some quality traffic coming your way. They are also used to gain followers and build a large community on the social media scene. But,Show More Summary
Taylor Swift is the master of the personal brand, particularly on social media. She cleverly uses her social media profiles -- Twitter, Facebook, Instgram, YouTube and Tumblr -- to showcase her unique brand that portrays her as open, genuine, caring and passionate about causes close to her heart -- like aspiring music artists. Show More Summary
Tennis is hard to match when it comes to the power of social media: only the NBA and soccer have more average followers per player, according to exclusive research from PMK BNC. And with the U.S. Open set for later this summer, tennis' social media season is in full swing. Show More Summary
New research from British social media analytics company Locowise found that of the 5,000 brand pages they surveyed, 43.36% are now using Facebook advertising to boost reach – an increase of 503% on the same figures from April. The finding...Show More Summary
Social sector brands are more than logos on annual reports; they are tools to drive impact.
Ben and Jerry's Ice Cream has taken opportunities in the past to use their brand in order to make flavorful statements on social and political developments. On Friday, in response to the Supreme Court's historic strike-down of state bans for same-sex marriage, the ice cream giant joined the national celebration by renaming "Chocolate Chip Cookie Dough" to “I Dough I Dough.”
The U.S. fashion brand is one of the first to use social filter overlays in a bid to capture the attention of the ever-influential millennial
As we near any holiday—July 4 is coming up!—we watch brands try to capitalize by using social media to link themselves to the milestone. The West Coast dairy brand Tillamook is amusingly taking its turn with an effort to change Independence Day into revolutionary moment for 100 percent natural cheese products. Show More Summary
-Wunderman Taiwan used “Bee Drones”to generate buzz over the release of Taiwan Beer’s new Honey Beer (video above). -Adweek lists “5 Ways Brands Can Get Away From Collecting ‘Likes’ and Do Better on Social.” -Digiday examines MTV International’s...Show More Summary
Incorporating social data into market research can massively impact a company's marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed...Show More Summary
For brands to successfully use social media to help achieve their business goals, they need to move away from simply collecting likes and getting retweets and instead provide relevant, genuine interaction with their customers and brand boosters. Show More Summary
YouTube as a social media has proved to be a very useful asset when it comes to selling off brands and products. Apart from business, many celebrities owe their success and fame to the invention of this video sharing website. The benefits...Show More Summary
As social media has become more integrated into daily life, people are starting to use more than one network. According to Pew Research Center, more than one-half of adults use more than one social network. New data from email marketing...Show More Summary
Getting social with your video means big gains in brand engagement. Explore the top three ways to use video in social media so your brand is making connections, getting shared and starting a dialogue.