Trend Results : Brands Use Social

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Study shows brands dedicated to postive social change use social media to primarily promote products

Social media has greatly changed how all sorts of companies can interact with their audiences and customers. A new study suggests that even brands dedicated to positive social change tend to use social media as a way to promote the brand more so than activism or social causes.

Why using Snapchat daily builds your real estate brand

Are you getting the most out of your social media? Chances are, probably not. Which platforms are now considered dead, and which platform should you take advantage of...

How to Use Social Media Activism to Build Your Brand

In the 90s, name brands enjoyed a particular, short-lived heyday. You didn't have to check the tag to know if someone was wearing Calvin Klein, Hugo Boss or the Gap because it was writ large on the clothing itself. The brand was the status symbol, and, in a way that only luxury brands now enjoy,...

If Social Media Flunks Your Brand, Try Native Advertising

Social media marketing is full of impressive stats. Brands that use it well have experienced record returns on investment. Marketers are always "planning to spend more on social media" the following year. And it ends up paying off for the majority of them. However, other brands just don't see the same results. Some studies have...

8 FREE Social Media Tools You Should Start Using Now

For bands and brands alike, social media is critical to building a strong presence, and it is key for you and your team to maximize how they spend their time and money, and which tools they use. In this list we look at eight free social media tools you should...

Willy Chavarria’s Second SS17 Drop Is All About Social Empowerment

Brand: Willy Chavarria Season: Spring / Summer 2017 Key Pieces: New York-based imprint Willy Chavarria returns with another wardrobe of relaxed, oversized styles for the warm weather season. Using premium fabrics sourced from Peru, highlights include a leather biker waistcoat, a drop shoulder jacket, and deep pleated draw string trousers. Show More Summary

Activists Use Social Media to Push Advertisers to Take Sides

Advertisers are in the cross hairs of populist activists, aided by social media, who are demanding that brands quickly take positions on issues.

How a Vintage-Inspired Watch Brand Used Crowdfunding and Social Media to Raise Millions

You wouldn't normally associate the Kickstarter crowd, an audience of techies and millennials, with vintage watch success, but that's exactly what is happening. Some early movers in the watch space are taking a social approach to marketing in a fairly traditional industry. A search for "watch" on Kickstarter yields more than 2,000 results. These include...

New Vicks Ad Tugs The Heartstrings For Trans Rights In India

It may not be the first brand you’d think of when it comes to making a social statement, but P&G’s Vicks new campaign “Touch of Care” uses the opportunity to extend the meaning of caring for your family to advocate for trans rights. The new ad, created by Publicis Singapore, is based on a real-life story of an orphan and her newfound mother. Show More Summary

Should only your logo represent your photography business?

As a part of your business, you probably have a logo. Do you use it on social networks, website and elsewhere? It’s an important part of branding, as it associates the recognizable symbol with your business. There are times when youShow More Summary

Ginjan Brothers Brand Uses Social Media Strategy to Win FedEx Prize

Sponsored Post These two young entrepreneurs used a grass roots approach to market their unique beverage.

Ivanka Trump Prohibited Her Brand From Using Her Face. It's Not Enough, Says An Ethics Expert.

last monthNews : Huffington Post

Ivanka Trump has prohibited her eponymous fashion label from using her likeness in campaigns and social media, in yet another superficial attempt to distance herself from her business. A spokeswoman for the Ivanka Trump brand confirmed...Show More Summary

12 Helpful Tips for Effectively Using Social Media at Events

From industry conferences to professional summits to intimate roundtables, most of us marketers have attended at least one real-world event to learn, be inspired, represent our brands, and network with one another. And after attending the 2016 MarketingProfs B2B Marketing Forum last fall, I can tell you one thing’s for sure: The face-to-face time you [...]Show More Summary

Brands Are Digging Into GIF Data to Understand Consumer Behavior

GIFs are more than just popular, looping clips on social media. As brands work to inject themselves into messaging applications and bots, marketers are also starting to dissect viral, silly GIFs to better understand how people use them as a form of communication. While busily working to build buzzy content, marketers are cranking out dozens...

So I guess McDonald’s Social Media Editor Just Went Out In A Blaze Of Glory

last monthFilm / Film Reviews : Pajiba

It's not uncommon for personal tweets to accidentally end up on branded work accounts -- blame Tweetdeck gremlins or distracted social media editors, but it happens. But very rarely do you see a renegade social copywriter use their professional platform...

The 7 Spiritual Laws of Social Media Success by @lisabuyer

Master the 7 spiritual laws of social media success and grow your brand by adding purpose, potential, and giving. Lisa Buyer shares easy and actionable tips to grow your brand using social media with timeless wisdom inspired by Deepak Chopra. The post The 7 Spiritual Laws of Social Media Success by @lisabuyer appeared first on Search Engine Journal.

Twitter Is Finally Dishing Out Data on Likes

Brands and agencies using Twitter's Gnip application-programming interfaces finally have access to data on likes via the Decahose, the social network's stream that provides a 10 percent random sample of its full real-time Firehose. Data product manager Adam Tornes announced in a blog post that likes have been one of the most requested features by...

5 Tips to Use Storytelling Elements to Create Better Social Media Videos

If you were to look closely at the videos published on social media by some of the top brands, you’ll start to notice that they all tend to use several different types of ‘storytelling’ elements. Some do so in a more obvious fashion than others, even to the point of actually structuring the entire video […]

Oh Snap! A book on how businesses can use Snapchat

2 months agoTechnology : Venture Beat

REVIEW: With every popular social platform, companies often struggle to figure out how to leverage the technology in an effort to drive revenue or brand recognition. Snapchat is no different and just how can campaigns be implemented in a way that gets the message across and is widely accepted by the ephemeral messaging app’s demographic? Oh […]

Axe Partners With Well-Coiffed Instagram Stars To Promote Hair Products

2 months agoWeb / Web Videos : Tubefilter

Male social media stars, on the whole, are a well-coiffed bunch, and Axe is using that fact to its advantage. The brand best known for its line of deodorants ran a campaign on Instagram in which it recruited top influencers to promote...Show More Summary

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