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Ginjan Brothers Brand Uses Social Media Strategy to Win FedEx Prize

Sponsored Post These two young entrepreneurs used a grass roots approach to market their unique beverage.

Ivanka Trump Prohibited Her Brand From Using Her Face. It's Not Enough, Says An Ethics Expert.

Ivanka Trump has prohibited her eponymous fashion label from using her likeness in campaigns and social media, in yet another superficial attempt to distance herself from her business. A spokeswoman for the Ivanka Trump brand confirmed...Show More Summary

12 Helpful Tips for Effectively Using Social Media at Events

From industry conferences to professional summits to intimate roundtables, most of us marketers have attended at least one real-world event to learn, be inspired, represent our brands, and network with one another. And after attending the 2016 MarketingProfs B2B Marketing Forum last fall, I can tell you one thing’s for sure: The face-to-face time you [...]Show More Summary

Brands Are Digging Into GIF Data to Understand Consumer Behavior

GIFs are more than just popular, looping clips on social media. As brands work to inject themselves into messaging applications and bots, marketers are also starting to dissect viral, silly GIFs to better understand how people use them as a form of communication. While busily working to build buzzy content, marketers are cranking out dozens...

So I guess McDonald’s Social Media Editor Just Went Out In A Blaze Of Glory

6 days agoFilm / Film Reviews : Pajiba

It's not uncommon for personal tweets to accidentally end up on branded work accounts -- blame Tweetdeck gremlins or distracted social media editors, but it happens. But very rarely do you see a renegade social copywriter use their professional platform...

The 7 Spiritual Laws of Social Media Success by @lisabuyer

Master the 7 spiritual laws of social media success and grow your brand by adding purpose, potential, and giving. Lisa Buyer shares easy and actionable tips to grow your brand using social media with timeless wisdom inspired by Deepak Chopra. The post The 7 Spiritual Laws of Social Media Success by @lisabuyer appeared first on Search Engine Journal.

Twitter Is Finally Dishing Out Data on Likes

Brands and agencies using Twitter's Gnip application-programming interfaces finally have access to data on likes via the Decahose, the social network's stream that provides a 10 percent random sample of its full real-time Firehose. Data product manager Adam Tornes announced in a blog post that likes have been one of the most requested features by...

5 Tips to Use Storytelling Elements to Create Better Social Media Videos

If you were to look closely at the videos published on social media by some of the top brands, you’ll start to notice that they all tend to use several different types of ‘storytelling’ elements. Some do so in a more obvious fashion than others, even to the point of actually structuring the entire video […]

Oh Snap! A book on how businesses can use Snapchat

REVIEW: With every popular social platform, companies often struggle to figure out how to leverage the technology in an effort to drive revenue or brand recognition. Snapchat is no different and just how can campaigns be implemented in a way that gets the message across and is widely accepted by the ephemeral messaging app’s demographic? Oh […]

Axe Partners With Well-Coiffed Instagram Stars To Promote Hair Products

2 weeks agoWeb / Web Videos : Tubefilter

Male social media stars, on the whole, are a well-coiffed bunch, and Axe is using that fact to its advantage. The brand best known for its line of deodorants ran a campaign on Instagram in which it recruited top influencers to promote...Show More Summary

Facebook's video app lands on Apple TV

You no longer need to own a brand new Samsung TV to use Facebook's video streaming app. Facebook Video has launched on the 4th-generation Apple TV, giving many more people an opportunity to watch social clips on the big screen. The interface...Show More Summary

The Essential Guide to Using Messengers for Marketing [Video]

In a new video, social media expert Simon Kemp looks at how brands can use messaging apps in their marketing efforts. 

These Five Fashionable Brands Have Mastered Content That Sells

How Glossier, Kenzo, Clique Media Group, Hypebeast, and Rewardstyle are using social media to create eager audiences for their products. How Glossier, Kenzo, Clique Media Group, Hypebeast, and Rewardstyle are using social media to create eager audiences for their products. Show More Summary

How MannyMua Beautifies Snapchat, One Contoured Cheek At A Time

The makeup expert shows Snapchat can be both business and personal. The makeup expert shows Snapchat can be both business and personal. Social beauty vlogger MannyMua uses Snapchat to show off his contouring with brands like Tarte and Benefit Cosmetics, while also offering a glimpse of his life beneath the makeup. Show More Summary

How to Stay Focused With Your Social Media Marketing

Your personal brand’s time is valuable online, and with so much information out there it is more important than ever to make the best use of it. With a strong and efficient social media plan your business can have an effective reach. It is important to be actively involved in building relationships with your community. Show More Summary

4 Examples of How Brands are Using Virtual Reality in their Marketing

Virtual reality is seen by many as the next wave for social media - but how can brands use it effectively? 

7 Big Brand Social Media Strategies that Small Businesses Can Use

You don't need to have a big business budget to come up with effective social media campaigns. 

EXCLUSIVE: Eden Sassoon Leads Secret Lesbian Cult on Social Media — Get Shocking Details HERE!

Eden Sassoon is using her Bravo star to preach her own brand of truth, peace and light — but behind the scenes, The Real Housewives of Beverly Hills rookie is supposedly mixed up in a dark reality. Eden has been busy molding a controlled social media fanbase — and as the buzz from discarded followers […]

5 Brands Using Facebook Messenger Bots to Level Up Their Social Media Strategies

A rising number of brands are investigating how chatbots can help streamline and improve their customer process.

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