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How to Use Social Media for Branding

Setting up your company and going through the process of branding it may seem like a difficult thing to do for people from all around the world, but the truth that is once you get the hang of it, branding with the use of social media can turn out to be quite easy to handle from all the points of view. Show More Summary

Figure out the Best Hashtags to Use With These Tips

The value of a great hashtag is vastly understated in the social media marketing scene, even though they’re becoming more and more common. People, businesses and brands can benefit greatly from having one that is memorable, impactful and useful in more than one setting. Show More Summary

What was the biggest power breakthrough in the last 100 years?

A lot of things have changed. It used to be that utilities talked about outages and reliability. Now they talk about branding and social media—and outages and reliability. OK. So maybe we haven’t totally changed. There’s certainly been evolution, but there’s also a solid base underneath all that new growth. So, we knocked on a Continue reading ?

Worst Practices for Social Media Customer Service

Since we recently brought you some examples of how many major brands are getting customer service right using social media, it only seemed fair to show you the flip side of that coin. After all, in reality there are more brand getting it wrong than right, and that's a very unfortunate fact. Most companies rate below 50% in terms of satisfaction for social media interactions.

5 Tips on Using Social Media to Build Your Personal Brand

When it comes to looking for a job in the digital industry, it’s not enough to just fire off a CV and cover letter and hope for the best. We’ve come up with 5 ways you can use social media to build your personal brand and bag a digital job.

These Are Most-Loved — And Most-Hated — Brands Of The Year

Which brands improved their reputations on social media in 2014? And which companies made them worse? Those are the questions we asked Sprinklr, a social media management software company, which used its Social Index tool to track 35,000...Show More Summary

Russell Brand on CIA torture: If rape is used to get info, then we’re already in Hell

last weekNews : The Raw Story

On the latest episode of his YouTube commentary show The Trews, British comedian and social activist Russell Brand skewered Fox News’ coverage of the recently released Senate Intelligence Committee report on torture. The report revealed that not only did torture not yield any actionable...

How to Use Social Customer Service as a Revenue Generator

It’s no secret that social media is a great way to engage and connect with customers, but how can you take that to the next level? Some brands are essentially leaving money on the table by not responding to customers’ inquiries on social that could in turn influence purchasing decisions. Show More Summary

Social Media Data in Application Development

2 weeks agoTechnology : GigaOM

Most developers know that social media streams produce a huge volume of data and can be used to discern trending topics and brand sentiment. While that may seem like a niche…

Blab grabs $8.8M to predict where and when your brand will profit most from a marketing push

Think of Blab as a magic crystal ball for your brand’s social media and advertising needs. Using mountains and mountains of social media data and patterns, Blab claims it can predict almost the exact time and channel in the next 72 hours where a brand should focus its resources. And today, the company is announcing […]

UK Star Billie Faiers does IG Maternity biz promo best

3 weeks agoHealth / Pregnancy : Belly Itch

Many celebrities use their massive followings in social media like Twitter and Instagram to promote products and services they sell as part of an endorsement deal or their own brand or label. To date, I am yet to see any celeb do a good...Show More Summary

Sharon Crost on five ways Hitachi Data Systems uses big social data to map the customer journey

This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this case study, we dove into a presentation by Hitachi Data Systems’ Senior Social Business Lead, Sharon Crost, at our Brands-Only Summit in Orlando. Like most BtoBs, Hitachi […]

Why Your Brand Should Be on Ello and How to Use It Correctly (We Think)

For a platform that positions itself as “anti-advertisement,” Ello, the hip, new social media platform that’s all the rage, is starting to attract quite the number of brands. This, of course, comes as no surprise to even novice online socialites. Show More Summary

Olapic Turns Social Media Pins Into Store Portals On Pinterest

Olapic, the social media aggregation and curation service for brands and stores, has launched a new service to turn images shared on platforms like Facebook or Instagram into store portals on Pinterest. Using Olapic, brands can share...Show More Summary

A Guide to Social Media Success for Small Businesses

Small business owners have about a zillion things to do each day – and social media is not usually at the top of the priority list. However, the smart, effective use of social media is essential to building a business’s brand, connecting...Show More Summary

18,822 likes and comments per branded post; that’s Instagram

Instagram is that one social media network companies know about, want to use but can’t figure out how to crack the code. Instagram is like the love child of Pinterest and Tumblr. It’s image driven. Its users are young and creative and it’s primarily a mobile network though there are ways to work with it […]

(VIDEO) Facebook Targeting A Boon for Marketers, Havas' Social Lead

CHICAGO -- Facebook is a marketer's dream for video, but brands need to be smart about how to use the targeting, fan base, and types of video on the social network, says Len Kendall, Director of Social Marketing at Havas Worldwide, in...Show More Summary

Twitter vs. Facebook: The Social Media Debate

An impressive 93% of marketers use social media within their business, and rightly so. With so much potential to build your brand and develop a large following of prospects, it makes me wonder how the other 7% are attracting business.If...Show More Summary

Storytelling Using Social Media: 9 Ways to Tell Your Story [SLIDESHARE]

In my recent blog post “Personal Branding 101: Whats Your Story” I discussed the importance of story telling and understanding what your story is before you worry about building a personal brand. To my surprise many brands and leaders...Show More Summary

Storytelling Using Social Media: 9 Way to Tell Your Story [SLIDESHARE]

In my recent blog post “Personal Branding 101: Whats Your Story” I discussed the importance of story telling and understanding what your story is before you worry about building a personal brand. To my surprise many brands and leaders...Show More Summary

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