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Interaction Design: The Final Ingredient to a Perfect Website

If you have a website for your company or are trying to promote your personal brand through social media, odds are you know a couple things about the Internet. One, you’re probably aware that a lot of people use the internet, to the tune of 168 million DVDs’ worth of information exchanged online on a... Read More at Interaction Design: The Final Ingredient to a Perfect Website

Improving Reviews And Testimonials Using Science-Based Design

Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are gold and which are fool’s gold. Show More Summary

Google Chrome will now save you from shady fake download buttons

Google announced today that its Safe Browsing service in Chrome now flags websites that use social engineering content like fake download buttons, fraudulent updates, and ads designed to mimic the branding on a page in an effort to spread malware. Show More Summary

Social Media and Branding

We think it’s safe to say that everyone probably uses some form or another of social media in their daily lives. No matter what forum, the techs in Silicon Valley make sure there is something to appeal to everyone. Social media, whether we like it or not, has become a part of our daily lives. Show More Summary

The Apple Watch is the most talked-about luxury watch, even beating out Rolex

It's official: everyone is talking about the Apple Watch. A luxury brand report released last week by analytics cruncher Netbase using 700 million social media impressions from 2014-15 of people talking about brands claims that the Apple...Show More Summary

Social Media Images Part 2: Creating Brand Recognition & Learning From Inspiring Brand Examples

Each day customers are becoming increasingly self-directed, and are using search engines, content assets and social media to help guide purchasing decisions. Need proof? The average person now spends approximately 8 hours each day consuming some sort of media. There is an enormous amount of opportunity for brands today to incorporate strong visuals as part [...]Show More Summary

Sexualization: Tiring Out Both Genders

Summary: Sex in advertising has been aggressively debated for years. Research shows in plain language that sex doesn't sell, yet advertisers and brands continue to use it in videos, ads, and social media. It could be argued that brands...Show More Summary

The Right Way to Promote Your Startup on LinkedIn

The social networking site should be used for hiring, not raising brand awareness.

3 Ways You Can Use Social Media To Help Your Business Soar

Social media is regularly discussed as one of the best marketing strategies to use to get ahead in business and build a top brand. However, there are plenty of people out there who have been trying sites like Facebook, Instagram, Twitter,...Show More Summary

8 tips to leverage Instagram to promote your products

Tiffany is a 28 year old entrepreneur who grew up in the age of Facebook®. For all her fluency with social media, she didn't even use Instagram before the launch of her new food brand, Simple Girl®. But when she and her partners were...Show More Summary

British doctors are fighting back against a sexist article with this hilarious hashtag

LONDON — British doctors are using a hilarious hashtag to hit back against an article published by The Sunday Times that has been branded "sexist" on social media. See also: Young doctors in England use songs, slogans and signs during...Show More Summary

The Collaborative Economy Sets the Stage for Autonomous Innovation

First, we had the Internet Era, when a few people could publish online and e-commerce is born. Then came the Social Media Age, when anyone could publish online using social tools, including brands. The digital communication floodgates were opened. Today, many companies are trying to get their arms around the Collaborative Economy, as customers use [...]

Personal Brand #Success on Twitter for Small Business Owners

With almost a decade of history to its name, Twitter has proven to be a social media powerhouse unlike anything else. Restricting its users to 150 characters or less and linking its community through the use of hashtags and the at sign,...Show More Summary

Why Your Personal Brand Should Be Marketing On Google Plus

Over the last few years Google Plus has steadily grown into a social network used by individuals, brands, and businesses. With the recent redesign of Google Plus influence on this platform is more important than ever, especially on mobile. Show More Summary

Uber, Netflix and Reddit: 2016 Business Lessons

My daughter is an enthusiastic fan of Uber, Netflix and Reddit. As what social marketers like to call a "brand ambassador," she has led me to consider and then use all three services during the past couple of years. Every business can...Show More Summary

Big Brand Theory: Hyatt Regency Uses Social to Evolve the Customer Experience

Hyatt Hotels is one of the best known and largest hotel organizations in the world, and they're social media presence is, equally, huge. So how does a big hotel brand go about managing social an using it to improve customer outcomes? I Asked Dan Moriarty, the Director of Social Strategy and Activation for Hyatt, for his insights.  

Kanye West’s Latest Adidas Originals Are Almost Here!

Putting his keen eye for fashion to good use, Kanye West has designed another pair of sneakers for the Adidas Originals label. Earlier today (December 22) the athletic apparel brand took to the social media realm to announce the follow-up...Show More Summary

Bringing the Newsroom to Branded Journalism

In a new Social Business Engine podcast, Bernie Borges speaks with Kirsten Chiala, Digital Content Manager, Social Media Communications at Cisco, to discuss how her team uses both thought leadership and creative content to its engage their audience.

How Brands Are Successfully Using Content on Social Media

Social media can be an incredibly powerful tool – it connects businesses directly with their audience, cutting out the middleman, and allows businesses and customers to develop ongoing and mutually beneficial relationships. However,Show More Summary

#BGB Infographic- Using Social Media as a Marketing Tool

With social media emerging as one of the most powerful marketing tools that we have today, more and more companies are taking to Facebook and Twitter to increase their fan base and improve brand loyalty.   The below infographic from Maximillion shows us how event managers use social media networks to promote their events, but […]            

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