If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive footfall to your website, you really need to be updating all of your channels at least...Show More Summary
Psychological Marketing vs. Social Media Marketing February 26, 2015 Approaching your social media marketing campaign using a psychological standpoint can help you to leverage the power of the human psyche to increase brand exposure and actually convert your customers and prospects into brand advocates. Show More Summary
The Social Laboratory: Using Social Media for Innovation February 26, 2015 Here’s a novel idea for small businesses to try: use your social media accountants as an innovation and marketing laboratory for your brand! You’ll increase your engagement levels, find out fascinating and useful intel, and your followers will be excited to take an active role in your brand!
Social Proof is the 'new marketing', the art of creating positive influence around your brand using our natural reliance on others for cues that guide our own behavior. While the term 'social proof' is relatively new, the concept isn’t. Show More Summary
Social media isn't just for kids anymore; it's how your brand builds a digital footprint. In real estate, the popular choices seem to be Facebook and Twitter. The social media outlet statistically used the least by businesses in the United States, however, might be the one that holds the most potential for real estate professionals...
Domino's franchisees have a new social media-induced headache thanks to an initiative from the corporate headquarters. This week, the pizza chain changed its name from Domino's Pizza to Domino's because — as it insists — the brand is about so much more than pizza. Show More Summary
6 Ways Financial Brands Can Use Social Media Effectively February 16, 2015 When it comes to finance online marketing, a small number of brands, such as TransferWise and Money Supermarket, prove that, when done right, social media can take a leading role in increasing market share in the financial sector. Show More Summary
Big box stores are using social networking to bolster there brands, and no one's done it better than this behemoth.
Our employees work hard to build their personal brands through writing and social media. Any advice for how I should use some of what they create to help our company too? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. Show More Summary
HGTV overtook Starbucks to claim the top spot in the January 2015 edition of The Love List from social relationship platform Hootsuite. Hootsuite uses data from its uberVU unit to rank more than 450 of the top brands globally, giving...Show More Summary
(Social Media) Finding a relevant tweet chat can help you expand exposure, make new contacts, and stay on top of news. Here's a look at how to find what you need. Follow The American Genius on Facebook for exclusive & breaking business stories Get more Business News at AGBeat
The days of using social media as a means to broadcast or push marketing messages are over. Listening to online conversations and acknowledging the opinions and concerns of your customers will help you get your brand right on track to be able to quickly respond to your customers. Show More Summary
The voice your business uses in social media is crucial to your branding. Your marketing team needs to know what your business' personality is so that your voice is consistent and leads to conversions. You are one among a sea of many. It’s time to standout.
TVNewser: CNN meteorolgoist Chad Meyers said snow predictions were way off because the model used was like a “brand new car.” If a new model was this bad, we’d hate to see the old model. SocialTimes: A study has found that social networks account for 28 percent of all online activity. Show More Summary
Too many brands are using multiple, often low-end social media management tools to establish their social media presence. In order to maximize all of their social media efforts, deliver on their customers’ expectations, and create aShow More Summary
Social media has changed the way that hundreds of millions of people around the world consume news, and journalists – and the media brands that employ them – have had to quickly adapt. Edelman, NewsWhip and Muck Rack collaborated on a study of U.S. Show More Summary
(Social Media) Facebook at Work has finally been unveiled and helps you and your team communicate more effectively, but will brands actually use it? Follow The American Genius on Facebook for exclusive & breaking business stories Get more Business News at AGBeat
I decided to breakdown the tools I use into different sections and provide you a quick overview of each tool that I use. Please note: just because I use it doesn’t mean it’s a perfect fit for you. Rather I hope that you take away from this post knowledge of the variety of tools you can leverage and some great tool recommendations I suggest you check out and test for yourself.
Twitter has maintained its position as the fifth most-loved brand on social media, reveals a new study. Hootsuite’s Love List indexes over 450 of the world’s top brands, using key metrics of social analysis to measure their reactionShow More Summary
2015 will see a huge upsurge in the use of social media advertising by brands. The models offered by the likes of Facebook and Twitter offer an excellent way of getting to targeted audiences, and when done properly, can be very cost effective. However, social media advertising has a fundamental issue – the social part.