Social media has largely devoured traditional marketing channels, but the tools provided by Facebook, Twitter, et al. are more focused around individual users, not businesses. If you want to have better control over your brand’s social network profiles, take a look at SMhack Business. Show More Summary
It seems like every day, there are new channels that brands can use to reach their customers--especially with the proliferation of social media in recent years. For example, Small Business Trends recently looked at "50 of the most effective marketing channels small businesses can use to reach customers," showing the plethora of channel options that...
B2B brands are usually slow to jump on the latest social media craze train, and with good reason. Their audience might not even be on those social media networks. For example, Snapchat was originally full of teenagers and controversy — not a great place to grow brand awareness or share thought leadership. But my, oh [...]Show More Summary
Social listening – for the past 10 years, since the founding of companies like Radian6 and ScoutLabs, it’s mostly meant “listening for the use of my brand’s name on social media so I can do damage control.” There’s so, so much more than that. I’d like to write a book about how much more there […]
Social media is one of the most popular tools for brand-building today. What is your favorite unconventional branding tip or practice that doesn’t involve these platforms? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. Show More Summary
Most of the time, brands are on social media to answer your concerns. But sometimes, they can surprise you with the comeback of a lifetime. Brands used Twitter to do more than just promote their products this year. Their platforms also produced the funniest comebacks and the most shadiest tweets to their competitors. Show More Summary
While a handful of other social networking platforms have emerged over the years, Facebook still remains the staple of the bunch. If you want to be successful in digital marketing, you have to get Facebook right. But what do leading brands do in order to cost-effectively grow their likes? They have more than a few...
Over the summer, Hyundai was looking for the most effective way to promote the new 2018 Hyundai Sonata on social media. The brand quickly found a partner in influencer platform Influential, to help build a campaign that was not only powered by IBM Watson, but also driven by the perfect influencers for the brand. "People...
Social media is the main form of communication for brands and their audiences. People use their networks to leave feedback, search for information, make a purchase, and share what they had found with others. Twitter is still at the top of the social engagement list, and there are several ways you can use their Moments … Read the Rest ?
False information inundated social media after Sunday’s mass shooting in Sutherland Springs, Texas, and Russian trolls were in the thick of it. Conspiracy theorists like Mike Cernovich led the way, falsely branding shooter Devin Patrick Kelly as a member of the far-left antifa movement, and the Russian media outlet RT America had the lie posted […]
My friend Alonzo Pichardo and I filmed a video explaining the dangers of using social media alone to build your online business. Check it out here: You know I am a stickler for branding. One look at my blog shows you I am clear on making my blog and online real estate all about my brand. Show More Summary
Two years ago, VaynerMedia built a dashboard to track clients' social spend and pull together campaign analytics. Since then, the shop's media team has grown from nine to 200 people, and the tool has been used to measure $300 million in ad spending. The tool, which is called Greenman, has only been used internally by...
Marketers are looking to create GIFs that people will use to express themselves within social media communications. The GIF company Tenor says it has data that brands like Wendy's and Dunkin Donuts can use to create ads tied to specific emotions. Advertisers only pay Tenor when people share these branded GIFs. Wendy's knows you get hungry. Show More Summary
Having a smart mobile marketing strategy is an important part of building your personal brand online. Leveraging your social networks to their fullest potential is also important for visibility. Instagram is one of the most widely used networks today that can help build a larger audience and following online, making it a must-engage tool for … Read the Rest ?
Live streaming has grown significantly in recent years, and Facebook Live and Instagram Live have quickly risen to the top. We’re all visual creatures, but people especially love social live video. Native Facebook videos (meaning ones filmed and streamed via the platform) enjoy nearly double the engagement of video shared from YouTube and Instagram, [...]Show More Summary
Imagine working at Facebook and being the person/people who added Stories to the social network after seeing the way they took off on Snapchat and Instagram. Then think about the fact that hardly anyone is using the feature. That probably explains the reasoning behind opening the section up to Pages. Show More Summary
The social network wants to get more people to use Stories, which haven’t gained traction on the Facebook app.
As fans use social media to get an intimate window into the lives of celebrities, the idea of having a famous “spokesperson” becomes a trickier dance for brands. If the promotion feels authentic, it can use the power of the internetShow More Summary
“Sunday evening’s post on social media expressed a personal opinion using inappropriate name calling on a WCNC branded Facebook page."
Polestar said goodbye to Volvo Cars over the internet this week. While we like what Polestar does, the social media posting is a slightly sanctimonious. The brand will undoubtedly continue to use Volvo cars as a base for all of its upcoming builds and persist under the same corporate umbrella. Show More Summary