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TeradataVoice: Capitalize On Social Media With Big Data Analytics

By Carly Schramm Social media promises to accelerate innovation, drive cost savings and strengthen brands through mass collaboration. Companies across every industry are using it to hype new products and services, and also monitor what people are saying about their brand. And yet, most struggle to measure the true value of [...]

“Taking Your Brand From the Bench to the Playing Field” on Social Media

If you want to know how to effectively use social media, this book will get you started. Topics include use of analytics, management of social media and launching of a social media campaign.

How Entertainment Companies Can Use Social Media Video to Attract Audiences

As video grows in importance across social media platforms, there's great opportunity for entertainment brands to attract new audiences by offering snippets of shows or movies about to hit the screen. But rather than trying to second guess who might engage with the promotional video, why not target those who you know already have an affinity for the subject?

Using Social Media as a Marketing Tool

With social media emerging as one of the most powerful marketing tools that we have today, more and more companies are taking to Facebook and Twitter to increase their fan base and improve brand loyalty. The below infographic from Maximillion shows us how event managers use social media networks to promote their events, but it […]             

Big Brand Theory: Nissan Uses Social to Build Brand Authenticity

I spoke to Scot Cottick, Senior Manager Social Media Marketing, Nissan North America, to discuss how the company approaches social and utilises the medium to best effect.

William Tierney: ‘Social media is an awesome listing tool, and it does land me sellers’

"My social media use borders on an illness," jokes Tierney. "Social media really helps with branding and staying top of mind with my sphere of influence."...

Big Brand Theory: U-Haul Uses Social to Enhance Customer Service

As the largest moving company in the US, U-Haul is one of the most recognizable brands in the country. Founded by Leonard Shoen in 1945, the company has grown from operating out of a suburban garage to having more than 16,000 active dealers across the nation. Show More Summary

Big Brand Theory: Thomson Reuters Uses the Flexibility of Social to Inform Their Audience

Thomson Reuters is one of the world’s leading providers of news and information for businesses and professionals. I was fortunate enough to get a chance to speak to Adam Cohen, Social Media Manager for Thomson Reuters, to get some insights into how social is being utilized by such a huge company in the information services arena.

5 Social Media Networks Used by Luxury Brands in China

The luxury market attracts Chinese consumers. The Chinese are very connected, so the best way to efficiently target the Chinese market is through digital. So, foreign brands must use Chinese social media networks to penetrate this market and meet the demand of the Chinese population. Show More Summary

Waffle House Unracists Its Cinco de Mayo Tweet Just in Time

It's Cinco de Mayo, and here's a simple rule for all you brand social managers out there: Don't make puns using the name Juan. Dave and Buster's learned this the hard way. And his morning, Waffle House did the same thing, tweeting: "Bacon,...Show More Summary

Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate their brands by rightly syncing social media and online video presence. Show More Summary

Personal Brand Logo: Some Tips for Hillary

There was a time when brand logos were only associated with a business or product. Enter the age of social media and marketing opportunities have opened up. The popularity and ease of use of social media have not only created the option of having a personal brand, but it’s almost a necessity in order to stand apart from the crowd. Show More Summary

Writers: How to Use Twitter to Build Your Brand for Your Book, Blog or Business

Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, SlideShare... Whew! I'm not sure about you, but I've got more social media platform options at my fingertips than I can handle. As a writer newly committed to driving my own...Show More Summary

As #Scotus Trends, LGBT Group Innovates on Twitter and Enlists Snapchat Stars

The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September. And the group—which advocates LGBT rights—teamed up with two social video stars via Snapchat to push its marriage-equality message. Show More Summary

9 Ways Brands Can Use Twitter Video To Drive Real Results

If you haven’t thought about incorporating Twitter video into your social marketing strategy, there are plenty of good reasons to start. But as with most tools, you need a little know-how to use them to get the biggest benefit. So, if you have no idea where to start, try these 9 great ways to get the Twitterverse a flutter with talk about your content.

5 Reasons Why Brands Should Be Using Snapchat

Unless you have been living under a rock, you will have undoubtedly recently heard of Snapchat, the fastest growing social media app in 2014, securing funding of more than $485m. It has taken the social media app market by storm, since...Show More Summary

How Facebook's New Video Partners Like Vox and Vice Will Grab Attention for Brands

Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media partners, including Vice, Vox and Funny or Die. Show More Summary

Social Media Personal Branding for Real Estate Agents

Social marketing for real estate agents is a must in today’s world. But if you plan on using social media as part of your realtor marketing plan, there are a few things that you must know, first. Here, we will tell you about the ins and outs of social marketing. Show More Summary

Big Brand Theory: Intel Uses Social to Build Better Relationships

I had a chance to chat with Kristen Hardeman, Consumer Marketing Manager at Intel Australia, to get the lowdown on Intel’s approach to social and the value of social interactions for such a huge tech company.

#CMOFail: How to Avoid Being “That Guy” on Social Media

Etiquette may seem a tad old-fashioned, but it’s never been more important now people are allowing big brands directly into their homes and lives via social media. Whether you look after an official brand social media account or use a personal account to broadcast professional information, it’s important to get it right. Show More Summary

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