In a new podcast, Jorgen Sundberg speaks with Victoria Taylor of Blend Social to discuss the growing opportunities of Snapchat and how brands can use the platform.
I'm Fred Raillard, CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in Paris, Shanghai, Beijing and New York. In partnership with FRED & FARID, BFM Business launches #FredinChina, a social media podcast in "Chine Hebdo", the weekly radio broadcast of Mathieu Jolivet. Show More Summary
Ana Flores, founder of Latina Bloggers Connect, describes how companies can use social media as a way to get feedback from customers.
Every so often I post a Yelpreview. I am not the type of person to spend hours reviewing all of my products on Amazon or my experiences on Trip Advisor. However if I’m inspired—and I feel like the business could use some help I might write a review on Trip [...]
Snapchat is one of the hottest social media apps of the moment, but are brands really able to leverage the platform to any tangible effect? Contributor John Bohan looks at how brands are using Snapchat to connect with their audience...
Are brands doing enough to target #MomsOnTwitter? A new infographic from Twitter Ads and Column Five revealed why these social media users are important.
User generated content can be a valuable piece of your marketing puzzle, especially in social media circles. Here are some tips on how to implement a UGC campaign.
Your life. Your Perspective. Unfiltered. Free - Download now Beme — pronounced beam — is a brand new video sharing app co-created by famous YouTube celebrity Casey Neistat and his friend Matt Hackett. Beme uses the proximity sensor of...Show More Summary
“I’m a brand, albeit a very small one and in a limited domain. So are most national journalists I know, especially those who cover tech, media, politics and sports. With the help of the social engagement team at The Verge, I use my Twitter account and a brand page on Facebook to promote my own […]
In recent months, there has been a lingering discussion regarding celebrating, advocating, and voicing "Black" issues. As an entrepreneur, I use my platform to showcase social media marketing strategies, branding, and business related topics. Show More Summary
As an entrepreneur or a solo-preneur, you’re faced with an uphill battle. You need to find a way to stand out from the rest of the people in your industry with something unique and exciting. You have this idea, a brand and a story that you want to tell the world, but how do you […]
A quick look at the top apps charts revealssomething important for traditional brands: they're not first in this game of thrones. Games, utilities, social networking, video, and music apps dominate the top downloaded and top grossing lists. How can brands be relevant on mobile? I asked Jeff Hasen, president and founder of [...]
Of the many social networks that have come to the fore in the past decade, none is enjoying quite the same level of buzz at the moment as Snapchat. The smartphone-only social network, whose auto-disappearing messages first made it popular as a sexting tool for teens after its launch in 2011, is now... Continue reading
In a new episode of The Social Zoom Factor podcast, Pam Moore discusses strategies and tips which can be used to build loyal tribes of advocates and social media friends.
While the alcohol industry does come with a higher level of regulation and restriction, there are several alcohol brands, particularly vodka manufacturers, that have seen great success in social media marketing, utilizing creative and innovative approaches to spread the word about their products.
Ever since the days of Myspace, artists and musicians have known that leveraging their presence in the digital space can lead to greater success. Using social media and the internet to strategically build your brand helps fans find you. Show More Summary
Andrew Luck is taking another giant leap towards becoming the ideal NFL quarterback by pushing his brand and image using…books. Namely, a book club. The Colts QB took to Instagram to announce the Andrew Luck Book Club, which is exactly what it sounds like. He can do a better job describing it than I can: […]
OYO Rooms, India’s largest branded network of hotels, has won the prestigious Quest Experience Award for Best Use of Social Media for
This post highlights how to use social media analytics to quickly find hidden influencers who are ready and waiting to help you drive sales and brand awareness
A documentary series funded by MAC aims to create awareness around the transgender experience