Trend Results : Brands Use Social
Blog Post Results (1-20 of 950)
FILTER RESULTS ►The Growth of Social Media Customer Service
Eighty percent of companies plan to use social media for customer service and brands must respond quickly to customer queries on social channels. There is also an opportunity to use social customer service to increase brand loyalty.
Using B2B Social Media to Create a Brand-Building Customer Experience
As I was doing research for an upcoming presentation on digital branding, I came across some interesting stats that I believe have big implications for B2B marketers. First, JD Power’s “Social Media Benchmark Study” provided showed that...Show More Summary
Social Analytics Startup Awe.sm Hires Former CBSi And AOL Exec Fred McIntyre As CEO
Social analytics startup Awe.sm has been growing quickly and getting a lot of interest from brands that want to use its platform for measuring the effectiveness of their social media campaigns. With that in mind, the company has hired a new CEO, industry veteran Fred McIntyre.
Who Is Actually Using Google+? [Infographic]
Is Google+ a ghost town or is it a speakeasy with a cup full of moonshine waiting for those brave enough to knock on its door? This week, Reuters posted an analysis of Google’s social layer revealing that 40 percent of the brands with pages on Google+ either aren’t posting content at all or aren’t updating their pages very often. Show More Summary
Pearl Media On Projecting The Future Of Integrated Live Experiences
Pearl Media uses a combination of interactive technology, 3-D mapping, large-scale projections, event planning, and social media to create brand experiences. Now, it’s being applied to architectural design, medical demonstrations, and art. Show More Summary
Using Social Media as a Customer Service Tool [INFOGRAPHIC]
Followers of brands on social media expect a two-way and more from companies than ever before. Followers are not only looking for the newest coupon or information on the “Spring Line,” they want to be heard! When they are upset and shout...Show More Summary
Lowe’s Case Study: The Difference Between Fun and Useful Content in Social Sharing
We all want to be liked. It’s no different for brands. So it’s no surprise when brands make an attempt to be funny in hopes that the humorous content will be liked and shared by its audience, or even go viral. Don’t get me wrong—I love it when a brand hits comedy paydirt. Show More Summary
Macy’s jobs page on Pinterest: effective or just novel?
Macy's is using Pinterest to attract talent, but is their example a model for how other brands should use the social site, or is it just a novel attempt at social media? Follow The American Genius on Facebook for exclusive & breaking business stories Get more Business News at AGBeat
5 Trends in Social Media Impacting Business
The customer expectation that brands will be on all social media and customers' use of multiple channels to find product information are just too of the burgeoning trends on the web affecting business in 2013.
Element Emerald Footwear Spring/Summer 2013 Collection
Known for their enduring commitment to social and environmental awareness, iconic skate brand Element has launched their Spring/Summer 2013 footwear collection constructed primarily of sustainable materials. Using environmentally-friendly...Show More Summary
Why You Should Use the Analytics Tools of Your Favorite Social Networks
Understanding the key elements that influence consumer behavior on specific channels can help brands to focus the direction of their content. Analytic tools are available for the majority of networks. They offer valuable insight into behavioral patterns and engagement levels, and also inform site owners of their content reach as it is shared by users [...]
4 Ways to Market With Online Photos
Here's the skinny on new services that make it easier to use images to promote your brand online. Online photos represent a great marketing opportunity. But figuring out how to make the most of product shots on social networks and other sites can be tricky. Show More Summary
30 Ways to Tell if You’re a Social Media Success
Social media is used by businesses to increase brand loyalty, share new products, and even gain new customers. Every company uses social media differently, some more successfully than others. Below are ways to tell if your company is a social media success.
30 Ways to Tell if You’re a Social Media Success
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Content Marketing: Keep the Conversation Going
People are hungry for information. If you are writing blog posts for your company or yourself and you are using social media as a channel for distribution, people will notice your writing. Blogging gives you the extra branding piece that helps people identify you and your company.
How to Use Hashtags in Social Media Marketing
One of the great benefits of social media is the ability to reach a large audience at little cost. Using the popular hashtag notation, you can spread your brand, take advantage of popular trends, and get your message out. Hashtags are a great way to promote your business. Show More Summary
Using social media to enhance your brand’s reputation
As a business doing high-impact social work, it is critically important that your online business reputation be one that is polished and positive. Find out how you can use social media to positively impact your reputation. Continue reading ?
ThingLink brings its interactive images for brands to Facebook Timelines
ThingLink, the company that brought interactive images to Twitter last year, has turned its attention to Facebook after adding support for the world’s largest social network to its service. Using... Keep reading ?
These Brand Successes Will Give You Faith In Social Media
With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out. Because examples tell you more than theory ever could, we’ve rounded up 50 different resources for you to get into and help improve your business. Show More Summary
Daniel Newman: Executives Using Social Media -- A Waste of Time?
As a startup CEO and someone that has spent the majority my career in a leadership capacity, I have seen social media as part of my job for as long as I realized its viability for building a brand.
Daniel Newman: Executives Using Social Media -- A Waste of Time?
As a startup CEO and someone that has spent the majority my career in a leadership capacity, I have seen social media as part of my job for as long as I realized its viability for building a brand.
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