When it comes to sales for your personal brand from social media it takes a personal approach that build relationships. There are several ways to attract loyal buyers to your niche without a direct sales pitch. Social media marketing is still one of the prime ways to generate leads for your brand to nurture. It’s … Read the Rest ?
Its no secret that content marketing is growing fast in the digital age of marketing. Its primary use is for engagement between the brand and its consumer, and the faster it pops up on search engines, the better! Which is why its vital...Show More Summary
While it's always suspect when a corporate fashion brand uses a social issue to sell stuff, sometimes it can genuinely be a nice acknowledgement of a cause, or a way for an organization or group to fundraise toward a worthwhile goal. Sometimes marketing and monetization can actually do and be good. This isn't one of those times.
There are real dangers involved with using social media, as well as significant benefits. Here's how to win at social media without destroying your brand.
What can a brand stand for these days? Social justice is problematic (see Pepsi’s Kendall Jenner ad), and sex doesn’t sell the way it used to (for the 2017 Pirelli calendar, the formerly oiled-up models went makeup-free). So last year,...Show More Summary
In the current political landscape, people are using whatever platform they have to make a statement, be it social media or blogs or demonstrations. Designers and brands, too, have become more political in their work, and at Thursday's Copenhagen Fashion Summit (CFS), that action was a recurring... Continue reading
These big name social media posts are ones we think your company can use for inspiration for its own social media content ideas.
Whether you’re a photographer or videographer, there are many ways to make money from your work. In this video, Matti Haapoja from TravelFeels gives you a couple of tips how to get brands to collaborate with you using social media. After...Show More Summary
If you've been on social media lately, you've probably noticed that memes are king (among a certain demographic, at least). It's no wonder brands have been jumping on the memewagon ever since the term first entered popular consciousness, with results ranging from hugely successful to downright disastrous. Show More Summary
Using social media to interact with your customers can boost your business in so many ways – from finding new customers and gaining business intelligence to inform future direction to addressing concerns and protecting your brand image. Continue reading ?
How do you market a product that’s legal in some states and illegal on a federal level? Very carefully, using “muted” marketing. Meg Owen, Director of Social Media of Privateer Holding at Leafly, shared how the brand effectively leverages the power of advocacy to change the perception of cannabis in the United States. Show More Summary
After years of using “fuzzy math” to calculate the value of social media marketing, marketers are being tasked with generating and showing true ROI. But the truth is, ROI isn’t always just about revenue. Depending on brand objectives, social media ROI could mean everything from awareness and social engagement to visitors to the company website [...]Show More Summary
Social media has greatly changed how all sorts of companies can interact with their audiences and customers. A new study suggests that even brands dedicated to positive social change tend to use social media as a way to promote the brand more so than activism or social causes.
Are you getting the most out of your social media? Chances are, probably not. Which platforms are now considered dead, and which platform should you take advantage of...
In the 90s, name brands enjoyed a particular, short-lived heyday. You didn't have to check the tag to know if someone was wearing Calvin Klein, Hugo Boss or the Gap because it was writ large on the clothing itself. The brand was the status symbol, and, in a way that only luxury brands now enjoy,...
Social media marketing is full of impressive stats. Brands that use it well have experienced record returns on investment. Marketers are always "planning to spend more on social media" the following year. And it ends up paying off for the majority of them. However, other brands just don't see the same results. Some studies have...
For bands and brands alike, social media is critical to building a strong presence, and it is key for you and your team to maximize how they spend their time and money, and which tools they use. In this list we look at eight free social media tools you should...
Brand: Willy Chavarria Season: Spring / Summer 2017 Key Pieces: New York-based imprint Willy Chavarria returns with another wardrobe of relaxed, oversized styles for the warm weather season. Using premium fabrics sourced from Peru, highlights include a leather biker waistcoat, a drop shoulder jacket, and deep pleated draw string trousers. Show More Summary
Advertisers are in the cross hairs of populist activists, aided by social media, who are demanding that brands quickly take positions on issues.
You wouldn't normally associate the Kickstarter crowd, an audience of techies and millennials, with vintage watch success, but that's exactly what is happening. Some early movers in the watch space are taking a social approach to marketing in a fairly traditional industry. A search for "watch" on Kickstarter yields more than 2,000 results. These include...