Influential has launched its Social Intelligence platform to find influencers for brands with the help of IBM Watson’s artificial intelligence. The idea is to make influencers more predictable for brands who want to hook up with the hottest social media attractions. Influential wants to make influencer marketing reach scale on the level that brand marketers […]
In mobile Darwinism, every app fights for a consumer's undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like Facebook and Snapchat are the dominant species, comprising five of the top 10 free apps in the iTunes App Store. But it's...
A "brand new" version of Google+ is coming soon with a lot of changes under the hood. In the world of social networks, Google+ is, well, Google+. It used to be a fun place for talking to friends about virtually any topic, but thanksShow More Summary
Social media marketing is the best way to attract more leads and customers for your personal brand. People use their mobile phones as well as their computers to ask customer service questions, search for information, purchase services and products, and share with others what they have found. Show More Summary
Instagram is stepping up the number of features available to businesses that use the image-sharing social network to spread their branding messages. Specifically, it has updated the Instagram Graph API and added tools businesses are sure to appreciate. Show More Summary
. As with their thoughtful social experiment on bullying, an apparently woke Burger King brand addressed the confusing issue of Net Neutrality with Whoppers. In a frustrating but useful experiment, (actors posing as) employees served orders to (real) customers on a priority basis depending on how much the customer paid for the burger. If the...
SEGA will finally release Dx2 Shin Megami Tensei: Liberation in Japan next week. If you aren’t aware, Dx2 Shin Megami Tensei: Liberation is a social RPG from SEGA that will use demons from Atlus’ Shin Megami Tensei brand. It was announced earlier this year and they even showed off a lengthy portion of gameplay at
Click here for reuse options! Small designers use social media to call out big brands. As shoppers make 2018 wardrobe goals and begin perusing the post-holiday sales, keep in mind that some of the trendiest pieces are actually copies...Show More Summary
Leonard doesn’t usually use social media. That went right out the window for the new Jordan 1 ad. Kawhi Leonard generally does not use social media. But in his new commercial for Nike/Jordan Brand, Leonard’s personal rules went out the...Show More Summary
Kaiser Fung, founder of Junk Charts and Principal Analytics Prep, the premier data analytics bootcamp in New York City, finds omitted data in a chart used by Verge to illustrate the survey of attitudes toward social media brands.
Social media has largely devoured traditional marketing channels, but the tools provided by Facebook, Twitter, et al. are more focused around individual users, not businesses. If you want to have better control over your brand’s social network profiles, take a look at SMhack Business. Show More Summary
It seems like every day, there are new channels that brands can use to reach their customers--especially with the proliferation of social media in recent years. For example, Small Business Trends recently looked at "50 of the most effective marketing channels small businesses can use to reach customers," showing the plethora of channel options that...
B2B brands are usually slow to jump on the latest social media craze train, and with good reason. Their audience might not even be on those social media networks. For example, Snapchat was originally full of teenagers and controversy — not a great place to grow brand awareness or share thought leadership. But my, oh [...]Show More Summary
Social listening – for the past 10 years, since the founding of companies like Radian6 and ScoutLabs, it’s mostly meant “listening for the use of my brand’s name on social media so I can do damage control.” There’s so, so much more than that. I’d like to write a book about how much more there […]
Social media is one of the most popular tools for brand-building today. What is your favorite unconventional branding tip or practice that doesn’t involve these platforms? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. Show More Summary
Most of the time, brands are on social media to answer your concerns. But sometimes, they can surprise you with the comeback of a lifetime. Brands used Twitter to do more than just promote their products this year. Their platforms also produced the funniest comebacks and the most shadiest tweets to their competitors. Show More Summary
While a handful of other social networking platforms have emerged over the years, Facebook still remains the staple of the bunch. If you want to be successful in digital marketing, you have to get Facebook right. But what do leading brands do in order to cost-effectively grow their likes? They have more than a few...
Over the summer, Hyundai was looking for the most effective way to promote the new 2018 Hyundai Sonata on social media. The brand quickly found a partner in influencer platform Influential, to help build a campaign that was not only powered by IBM Watson, but also driven by the perfect influencers for the brand. "People...
Social media is the main form of communication for brands and their audiences. People use their networks to leave feedback, search for information, make a purchase, and share what they had found with others. Twitter is still at the top of the social engagement list, and there are several ways you can use their Moments … Read the Rest ?
False information inundated social media after Sunday’s mass shooting in Sutherland Springs, Texas, and Russian trolls were in the thick of it. Conspiracy theorists like Mike Cernovich led the way, falsely branding shooter Devin Patrick Kelly as a member of the far-left antifa movement, and the Russian media outlet RT America had the lie posted […]