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When it comes to social media, consumers trust each other, not big brands

It's well known that the vast majority of America's largest corporations use social media platforms to boost their brands, especially Twitter, Facebook, and YouTube. But the precise link between consumers, social media, and shareholder value has gone largely unstudied—until now.

How To Make Social Media Work For Your Brand

last weekInternet / SEO : SEO Scoop

How well is your social media strategy working for you? Everyone knows that when used effectively, social media can be a powerful asset. But, there’s a vast difference between causally posting a blog article or two and a well thought out social media marketing strategy. Previously, I outlined a simple how-tosocial media playbook for [...]Show More Summary

These brands get the most love on social media

Using social analytics technology, NetBase has looked at over 367 million social media mentions to rank the brands that have received the most positive posts throughout social media.

Move over mad men: social media influencers are the new kids on the block

Brands have used ambassadors for as long as there have been brands. Even in the 1700s the royal family was talking up Josiah Wedgwood’s pottery, and today Wedgwood is a household name. Branding works, but things are starting to shift. Show More Summary

The 6 Most Important Qualities for Your Brand to Demonstrate Through Content

Content marketing is a strategy that’s used for both customer acquisition and customer retention. On top of that, how you present your brand through content marketing will affect how it’s interpreted on other channels, like social media. Show More Summary

Behind the Marketing Curtain: An Interview with Social Customer Care Wiz Dan Gingiss, McDonald’s

Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. But as more consumers use social media to “ring the bell” and gain access...Show More Summary

8 Reasons Why Brands Should Be Using Facebook Live

Here are some key reasons why brand should consider using Facebook Live in their social media marketing strategy.

Content Sources You Can Use Now for your Brand on Social Media

When building a personal brand online it’s important to share articles that your audience can relate to. One way to achieve this is through targeted content search. But where can you find the best topics for your target market? There are still several places you can tap into after the demise of Google Alerts a … Read the Rest ?

How to Use Social Media to Increase Brand Loyalty by @jess12davis

These six things will make your social media marketing more effective and build an active, engaged, and loyal following. The post How to Use Social Media to Increase Brand Loyalty by @jess12davis appeared first on Search Engine Jour...

Facebook is gearing up to launch Stories for Pages and Brands [UPDATED]

Facebook might be struggling to get you and your friends to use its recently introduced Stories feature, but it appears the company is already gearing up to expand the functionality to brands and pages. The popular social media platform now has a dedicated Stories field in the Branded Content section under the Page Insights settings panel. Show More Summary

Facebook is gearing up to launch Stories for Pages and Brands

Facebook might be struggling to get you and your friends to use its recently introduced Stories feature, but it appears the company is already gearing up to expand the functionality to brands and pages. The popular social media platform now has a dedicated Stories field in the Branded Content section under the Page Insights settings panel. Show More Summary

How to Use Social Insights to Improve Your Brand’s Content

Here are some ways you can use social insights to inform your content marketing strategies and craft the right messages for your customers. The post How to Use Social Insights to Improve Your Brand’s Content appeared first on Search Engine Journal.

Ikea’s Back-to-School Campaign Is Using Influencers on Snapchat to Target Millennials

Even as some marketers question how much Snapchat is interested in cultivating relationships with influencers, brands like Ikea are leaning on social stars to amplify campaigns. The furniture brand and MEC are launching a back-to-school initiative on Snapchat with pop music and web comedy duo Superfruit that promotes products for college dorms through an interactive...

How to Use Social Media Ads for Brand Loyalty

By definition, brand loyalty is the tendency of some consumers to continue buying one brand of goods rather than from competing brands. Here are some tips on how to build a loyal brand following.

Digital Marketing News: Sustainable Social, Mobile Search Makeover and The Hiring Climate

How to Build a Sustainable Social Marketing Strategy [Infographic] Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. Show More Summary

Why brands can't thrive without a good influencer marketing campaign

Brands are building deeper relationships with influencers using instant social platforms like Instagram and Snapchat.

3 Steps to Help Maximize the Use of Influencers in Your Marketing Process

An effective influencer campaign can help you grow your social following, increase brand awareness, and generate leads and sales.

How to Use Social Media to Convert Prospects into Customers

Social networks have allowed any business type and independent of its size; can compete in the same conditions against its competition. However, one of the most common mistakes usually made by brands is to worry only about accumulating...Show More Summary

Do You Really Know Your B2B Customer’s Path to Purchase?

Digital marketers use a variety of methods to capture and hold the attention of their B2B target audience. Content creation, SEO, PPC, and social media marketing are just some of the tools at their disposal to position their brands front and center in the minds of consumers. Show More Summary

DJ Khaled Unveils His “Grateful” Air Jordan 3 Collaboration

We knew it was coming, but today DJ Khaled has taken to social media to unveil his new Jordan Brand collaboration. Making use of the Air Jordan 3, the sneaker acts as a celebration surrounding Khaled’s forthcoming album, Grateful. You yourself have a chance to win a pair of the “Grateful” Jordan 3s simply by […]

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