By Carly Schramm Social media promises to accelerate innovation, drive cost savings and strengthen brands through mass collaboration. Companies across every industry are using it to hype new products and services, and also monitor what people are saying about their brand. And yet, most struggle to measure the true value of [...]
If you want to know how to effectively use social media, this book will get you started. Topics include use of analytics, management of social media and launching of a social media campaign.
As video grows in importance across social media platforms, there's great opportunity for entertainment brands to attract new audiences by offering snippets of shows or movies about to hit the screen. But rather than trying to second guess who might engage with the promotional video, why not target those who you know already have an affinity for the subject?
With social media emerging as one of the most powerful marketing tools that we have today, more and more companies are taking to Facebook and Twitter to increase their fan base and improve brand loyalty. The below infographic from Maximillion shows us how event managers use social media networks to promote their events, but it […]
I spoke to Scot Cottick, Senior Manager Social Media Marketing, Nissan North America, to discuss how the company approaches social and utilises the medium to best effect.
"My social media use borders on an illness," jokes Tierney. "Social media really helps with branding and staying top of mind with my sphere of influence."...
As the largest moving company in the US, U-Haul is one of the most recognizable brands in the country. Founded by Leonard Shoen in 1945, the company has grown from operating out of a suburban garage to having more than 16,000 active dealers across the nation. Show More Summary
Thomson Reuters is one of the world’s leading providers of news and information for businesses and professionals. I was fortunate enough to get a chance to speak to Adam Cohen, Social Media Manager for Thomson Reuters, to get some insights into how social is being utilized by such a huge company in the information services arena.
The luxury market attracts Chinese consumers. The Chinese are very connected, so the best way to efficiently target the Chinese market is through digital. So, foreign brands must use Chinese social media networks to penetrate this market and meet the demand of the Chinese population. Show More Summary
It's Cinco de Mayo, and here's a simple rule for all you brand social managers out there: Don't make puns using the name Juan. Dave and Buster's learned this the hard way. And his morning, Waffle House did the same thing, tweeting: "Bacon,...Show More Summary
The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate their brands by rightly syncing social media and online video presence. Show More Summary
There was a time when brand logos were only associated with a business or product. Enter the age of social media and marketing opportunities have opened up. The popularity and ease of use of social media have not only created the option of having a personal brand, but it’s almost a necessity in order to stand apart from the crowd. Show More Summary
Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, SlideShare... Whew! I'm not sure about you, but I've got more social media platform options at my fingertips than I can handle. As a writer newly committed to driving my own...Show More Summary
The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September. And the group—which advocates LGBT rights—teamed up with two social video stars via Snapchat to push its marriage-equality message. Show More Summary
If you haven’t thought about incorporating Twitter video into your social marketing strategy, there are plenty of good reasons to start. But as with most tools, you need a little know-how to use them to get the biggest benefit. So, if you have no idea where to start, try these 9 great ways to get the Twitterverse a flutter with talk about your content.
Unless you have been living under a rock, you will have undoubtedly recently heard of Snapchat, the fastest growing social media app in 2014, securing funding of more than $485m. It has taken the social media app market by storm, since...Show More Summary
Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media partners, including Vice, Vox and Funny or Die. Show More Summary
Social marketing for real estate agents is a must in today’s world. But if you plan on using social media as part of your realtor marketing plan, there are a few things that you must know, first. Here, we will tell you about the ins and outs of social marketing. Show More Summary
I had a chance to chat with Kristen Hardeman, Consumer Marketing Manager at Intel Australia, to get the lowdown on Intel’s approach to social and the value of social interactions for such a huge tech company.
Etiquette may seem a tad old-fashioned, but it’s never been more important now people are allowing big brands directly into their homes and lives via social media. Whether you look after an official brand social media account or use a personal account to broadcast professional information, it’s important to get it right. Show More Summary