Ben and Jerry's Ice Cream has taken opportunities in the past to use their brand in order to make flavorful statements on social and political developments. On Friday, in response to the Supreme Court's historic strike-down of state bans for same-sex marriage, the ice cream giant joined the national celebration by renaming "Chocolate Chip Cookie Dough" to “I Dough I Dough.”
The U.S. fashion brand is one of the first to use social filter overlays in a bid to capture the attention of the ever-influential millennial
As we near any holiday—July 4 is coming up!—we watch brands try to capitalize by using social media to link themselves to the milestone. The West Coast dairy brand Tillamook is amusingly taking its turn with an effort to change Independence Day into revolutionary moment for 100 percent natural cheese products. Show More Summary
-Wunderman Taiwan used “Bee Drones”to generate buzz over the release of Taiwan Beer’s new Honey Beer (video above). -Adweek lists “5 Ways Brands Can Get Away From Collecting ‘Likes’ and Do Better on Social.” -Digiday examines MTV International’s...Show More Summary
Incorporating social data into market research can massively impact a company's marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed...Show More Summary
For brands to successfully use social media to help achieve their business goals, they need to move away from simply collecting likes and getting retweets and instead provide relevant, genuine interaction with their customers and brand boosters. Show More Summary
YouTube as a social media has proved to be a very useful asset when it comes to selling off brands and products. Apart from business, many celebrities owe their success and fame to the invention of this video sharing website. The benefits...Show More Summary
As social media has become more integrated into daily life, people are starting to use more than one network. According to Pew Research Center, more than one-half of adults use more than one social network. New data from email marketing...Show More Summary
Getting social with your video means big gains in brand engagement. Explore the top three ways to use video in social media so your brand is making connections, getting shared and starting a dialogue.
Most companies already use social media, but few actually use it to its fullest potential. For example, your brand might have claimed its own Facebook page, but how often do you post on that page to communicate with your customers? Only...Show More Summary
Of all the underrated tools on the web, Slideshare is one of the biggest examples. For many who are hoping to promote, it is last on the list of helpful social dashboards. Yet, it offers a unique and effective way to increase the power of your social brand. Show More Summary
There are numerous examples of Unilever using its branding and marketing reach to create a positive social or environmental impact, with a tangible benefit on sales.
In an era when journalists feel pressure to use social media to build their personal brands, Connie Schultz has done something far more interesting. She has adapted the classic newspaper column to her Facebook page, bringing the best...Show More Summary
How to use live streaming apps like Periscope and Meerkat to develop your brand's personality.
You may see more curated tweets soon, as Twitter has launched a program to encourage more businesses to use the platform to reach customers. The Official Partner Program from Twitter is a new initiative to bring together partners form...Show More Summary
There are a lot of ways that you can build your brand online and it certainly starts with your own website, blog and social media profiles. In order to take your expertise to the next level, though, it’s important to find ways for third-party sites to reference you – either by name or through linking. Show More Summary
By Carly Schramm Social media promises to accelerate innovation, drive cost savings and strengthen brands through mass collaboration. Companies across every industry are using it to hype new products and services, and also monitor what people are saying about their brand. And yet, most struggle to measure the true value of [...]
If you want to know how to effectively use social media, this book will get you started. Topics include use of analytics, management of social media and launching of a social media campaign.
As video grows in importance across social media platforms, there's great opportunity for entertainment brands to attract new audiences by offering snippets of shows or movies about to hit the screen. But rather than trying to second guess who might engage with the promotional video, why not target those who you know already have an affinity for the subject?
With social media emerging as one of the most powerful marketing tools that we have today, more and more companies are taking to Facebook and Twitter to increase their fan base and improve brand loyalty. The below infographic from Maximillion shows us how event managers use social media networks to promote their events, but it […]