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Trend Results : Brands Use Social


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Is Your Brand Attracting the Right Recruits through Social Media?

When it comes to recruiting for your personal brand we often think about utilizing an agency or checking to see what applications we have on file. But what about social recruiting online? There are several ways to use social media to...Show More Summary

Before You Could Hijack #HappyEaster

Once upon a time, the hashtag was a humble pound sign. With the holiday upon us, it’s a good time to think about how we approach hashtag usage. Let’s think twice before using it across social channels; let’s not be that brand or user. Show More Summary

Use Hashtags to Boost Your Brand Presence Online [Infographic]

Hashtags are an increasingly important part of a social media campaign. The little symbol has gone from a simple folksonomic tag to a standard for organizing information across social media platforms. According to KISSmetrics co-founder...Show More Summary

How to use Google+ to Increase Brand Engagement

A recent student by Forrester Research unveiled shocking facts: Of 60,000 US online adults who use social sites, […] Author information Marcela De Vivo CEO at Gryffin Media Marcela De Vivo has been an SEO since 1999, promoting thousands of sites including large corporate sites and small mom and pop businesses. Show More Summary

How Big Events and Social Media Can Turbo Boost Campus Success

Big events can be on the calendar or they can pop up unexpectedly. Have you got a social media for an event that might propel your brand to the national stage? As my grandpa used to say, you gotta make hay while the sun shines. Be ready. read more

4 Ways Social Media Can Blend Personal Brand and Job Search

In your job search, having a great personal brand is a wildly understated way to stand out and better your chances of getting hired. Social media can be used as a catalyst that bridges the gap between personal brand and job search. According...Show More Summary

How Predictive Analytics Can Bring Internet-Like Accountability to TV Advertising

These days, most enterprise marketers use a multichannel brand awareness and business development strategy to spread the word about their company, products and services via a variety of platforms including digital ads and social media marketing. Show More Summary

A Lesson in Social Espionage: How to Dissect a Competitor's Social Strategy

Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand Dove, the following exercises, using only public data, took about 3 hours to complete.

Social Media Fast Facts: Australia

According to one study, 65% of Australians use social media and 45% use a form of social media at least once a day. The same study revealed that 25% of respondents said they used social media to find out more about a brand, while 20% used it to research products or services before purchase. read more

Customer Service Inquires Up 44% on Twitter — But Response Times Are Down

While many brands are getting better at engaging audiences on social media, customer service still presents a challenge. According to a Simply Measured Analytics about how top brands use Twitter for customer service, mentions of dedicated...Show More Summary

Watch: How Haute Couture Can Use the Marketplace for Social Good

What happens when a social activist and a fashion-industry executive put their heads together in order to create social good? Maiyet, a New York-based luxury fashion brand working with local artisans in the developing world, aims to find out. Co-founder Paul van Zyl, who came of age during the fight against apartheid in South Africa,…

Using Twitter as Marketing Tool Is Tough for Brands [INFOGRAPHIC]

Is Twitter an effective marketing tool for brands? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges using Twitter as a social media marketing tool, with measuring ROI being the greatest challenge. read more

Should authors use Snapchat to target a younger audience?

Teleread asks if authors should be using the Snapchat social media platform to promote themselves. Why? "In this article on Brand Driven Digital, Nick Westergaard gives Snapchat a look and explains why it matters. Here’s why young adult...Show More Summary

5 Design Principles That Drive Social Customer Experience Marketing

Traditional marketing used to be known for its inside out approach. The idea was to create a cumulative series of messages known as brand impressions. Marketers bought media and launched campaign after campaign designed to generate sufficient awareness so the consumer would respond to these messages at the point of purchase and buy the product. Show More Summary

Successful Brands Don't Care About Sales on Twitter

Social-savvy brands have been using Twitter to engage with fans and followers for years, but since we know most of them aren't advertising, what are they using the service for? According to a recent Social Media Marketing UniversityShow More Summary

Needle Scratch: DJ Battles Fiance's Ex In Cyberstalking Lawsuit

Being a DJ is hard?booking shows, touching your computer, gyrating, making popular songs sound worse than they already are, creating your own brand of terrible music. Being a DJ is even harder if you can't use social media to book gigs...Show More Summary

The Free Marketing Gravy Train Is Over on Facebook

Facebook and its popular Pages platform have been a cornerstone of most companies’ social media marketing strategies for years. But if the brands, organizations and celebrities that use Pages want to continue to reach Facebook’s 1.23 billion monthly users in the future, they’re going to have to pay up. Over the last several months Facebook…

Too Many Facebook Hashtags Seriously Hurt Your Brand

You really need to stop using so many hashtags on your brand's Facebook Page, according to a new report (though, it's probably a good rule of thumb for your personal page, too). Social media marketing company Socialbakers released data...Show More Summary

7 Tips to Have a Successful Crowdfunding Campaign Via Social Media

As new advancements in finance technology starts to conquer the world, brand new crowdfunding techniques for promising young professionals are likewise being introduced and used. Find out how to leverage the new social media 'look' into your next crowdfunding campaign. read more

Using Selfies in Social Media Marketing

There are already a raft of examples of brands building campaigns around selfies, some successfully, others not so much. As with any trend, businesses will seek to access to that ready-made audience, but it also takes a level of comprehension on how best to do so. read more

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