The voice your business uses in social media is crucial to your branding. Your marketing team needs to know what your business' personality is so that your voice is consistent and leads to conversions. You are one among a sea of many. It’s time to standout.
TVNewser: CNN meteorolgoist Chad Meyers said snow predictions were way off because the model used was like a “brand new car.” If a new model was this bad, we’d hate to see the old model. SocialTimes: A study has found that social networks account for 28 percent of all online activity. Show More Summary
Too many brands are using multiple, often low-end social media management tools to establish their social media presence. In order to maximize all of their social media efforts, deliver on their customers’ expectations, and create aShow More Summary
Social media has changed the way that hundreds of millions of people around the world consume news, and journalists – and the media brands that employ them – have had to quickly adapt. Edelman, NewsWhip and Muck Rack collaborated on a study of U.S. Show More Summary
(Social Media) Facebook at Work has finally been unveiled and helps you and your team communicate more effectively, but will brands actually use it? Follow The American Genius on Facebook for exclusive & breaking business stories Get more Business News at AGBeat
I decided to breakdown the tools I use into different sections and provide you a quick overview of each tool that I use. Please note: just because I use it doesn’t mean it’s a perfect fit for you. Rather I hope that you take away from this post knowledge of the variety of tools you can leverage and some great tool recommendations I suggest you check out and test for yourself.
Twitter has maintained its position as the fifth most-loved brand on social media, reveals a new study. Hootsuite’s Love List indexes over 450 of the world’s top brands, using key metrics of social analysis to measure their reactionShow More Summary
2015 will see a huge upsurge in the use of social media advertising by brands. The models offered by the likes of Facebook and Twitter offer an excellent way of getting to targeted audiences, and when done properly, can be very cost effective. However, social media advertising has a fundamental issue – the social part.
The days of the stalwart and stoic press release are long gone for PR, and now, more than ever your brand needs to have a clear and distinct personality. When it comes to PR and social media if you find yourself using the same old tactics...Show More Summary
Successful personal branding and job search requires both social media and physical networking. This blog post offers 13 connection strategies for the convergence of these networking efforts when using LinkedIn.
It might seem like common sense to use the biggest social media platform to focus on for your business. But you might want to consider these 5 things before investing too much time into any one platform.
Social media marketing will soon include chat apps, as this example from Sir Paul McCartney and the use of Line show. Read More
Which brands improved their reputations on social media in 2014? And which companies made them worse? Those are the questions we asked Sprinklr, a social media management software company, which used its Social Index tool to track 35,000...Show More Summary
Businesses often have entire teams dedicated to social media marketing, and use multiple platforms and techniques to reach their target audience. If an advert hits that sweet spot and goes viral, it can totally transform a brand. That’s...Show More Summary
Engaging your brand with influential people in your industry allows you to increase awareness, create advocates, and improve your online reputation.
Setting up your company and going through the process of branding it may seem like a difficult thing to do for people from all around the world, but the truth that is once you get the hang of it, branding with the use of social media can turn out to be quite easy to handle from all the points of view. Show More Summary
The value of a great hashtag is vastly understated in the social media marketing scene, even though they’re becoming more and more common. People, businesses and brands can benefit greatly from having one that is memorable, impactful and useful in more than one setting. Show More Summary
A lot of things have changed. It used to be that utilities talked about outages and reliability. Now they talk about branding and social media—and outages and reliability. OK. So maybe we haven’t totally changed. There’s certainly been evolution, but there’s also a solid base underneath all that new growth. So, we knocked on a Continue reading ?
Since we recently brought you some examples of how many major brands are getting customer service right using social media, it only seemed fair to show you the flip side of that coin. After all, in reality there are more brand getting it wrong than right, and that's a very unfortunate fact. Most companies rate below 50% in terms of satisfaction for social media interactions.
When it comes to looking for a job in the digital industry, it’s not enough to just fire off a CV and cover letter and hope for the best. We’ve come up with 5 ways you can use social media to build your personal brand and bag a digital job.