Facebook and Instagram will, of course, continue to explore and push the boundaries of where and how they can drive advertising revenue from their ever evolving platforms. But those brands and marketers who remember that engagement is just as important as frequency and reach will truly reap that full impact that social media can deliver.
Summary: On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since 2012. Hashtags are used to follow conversations for trending topics, and in some cases can propel posts to become trending topics themselves. Nowhere are trending topics more time sensitive than during events.
These two well-known forms of communication if used strategically, can save time when recruiting, increase engagement with potential candidates and help boost employer brand.
From comedian Leslie Jones live tweeting for NBC to swimmer (and now national embarrassment) Ryan Lochte using Snapchat to document his antics—though clearly not all of them—social media got fans closer to the action at the Olympics than ever before. Show More Summary
Thanks to the explosive growth of platforms like Snapchat, Instagram, Twitter and Facebook, the 2016 Rio Games are widely assumed to be the most social ever. And they're also easily the most mobile. Marcos Angelini, the head of Facebook's...Show More Summary
Four out of give customers reach out to brands for customer service on social media, and millennials are most likely to contract brands using cell phones than baby boomers are.
When taking the helm of your brand’s voice on social media, should you address your fans and customers using the pronoun ‘I’ or ‘we?'
Creating content pillars can help guide and direct your wider social sharing strategy - and build your brand authority as a result.
The economic crisis and austerity are having an unexpected consequence: more young men striving for gym-fit, photo-perfect bodies that they use to create a social media brand. That's according to new research from the University of East...Show More Summary
Web Agency helping businesses be found on google by enhancing their online presence using SEO, social media, reputation management, branding, …
Social network says soon everybody will be able to tell their stories using the popular feature.
How does Cisco use Snapchat for employer branding? Jorgen Sundberg spoke to their social media manager to find out.
Live video has taken over the social media marketing game. Here's how you can use it to boost your brand visibility.
A look at some of the Millenials using social media to build brands and careers
You've heard the adage that agencies should use their clients' products. It's the least you can do, if you're going to be selling them. But what if you upped the stakes a little and made a social reality show out of it? One man. Five days. 15 brands... and the ravages of nature. read more
If you’re stuck on what to share as part of your social media marketing strategy, here are seven useful tips to get your content rolling, while also boosting your brand.
Manhattan-based startup Sprinklr, which uses its technology to monitor how customers feel about brands on social media, has raised $105 million in funding. The latest round has elevated... To view the full story, click the title lin...
This is a guest contribution from Matthew Oleniuk. Close to ten years after Facebook took the world by storm, there’s not much point in stressing the importance of social media anymore. You just can’t grow your blog or your brand these...Show More Summary
Summary: In the age of ad blocking, brands are racing to create content that will get users opting in rather than out. Personalization is a crucial part of this. And brands are mining users’ social feeds — be it Twitter, Facebook or Instagram — to create more meaningful, and tailored, campaigns.
social media, social influencers, social celebrities