Sponsored Post These two young entrepreneurs used a grass roots approach to market their unique beverage.
Ivanka Trump has prohibited her eponymous fashion label from using her likeness in campaigns and social media, in yet another superficial attempt to distance herself from her business. A spokeswoman for the Ivanka Trump brand confirmed...Show More Summary
From industry conferences to professional summits to intimate roundtables, most of us marketers have attended at least one real-world event to learn, be inspired, represent our brands, and network with one another. And after attending the 2016 MarketingProfs B2B Marketing Forum last fall, I can tell you one thing’s for sure: The face-to-face time you [...]Show More Summary
GIFs are more than just popular, looping clips on social media. As brands work to inject themselves into messaging applications and bots, marketers are also starting to dissect viral, silly GIFs to better understand how people use them as a form of communication. While busily working to build buzzy content, marketers are cranking out dozens...
It's not uncommon for personal tweets to accidentally end up on branded work accounts -- blame Tweetdeck gremlins or distracted social media editors, but it happens. But very rarely do you see a renegade social copywriter use their professional platform...
Master the 7 spiritual laws of social media success and grow your brand by adding purpose, potential, and giving. Lisa Buyer shares easy and actionable tips to grow your brand using social media with timeless wisdom inspired by Deepak Chopra. The post The 7 Spiritual Laws of Social Media Success by @lisabuyer appeared first on Search Engine Journal.
Brands and agencies using Twitter's Gnip application-programming interfaces finally have access to data on likes via the Decahose, the social network's stream that provides a 10 percent random sample of its full real-time Firehose. Data product manager Adam Tornes announced in a blog post that likes have been one of the most requested features by...
If you were to look closely at the videos published on social media by some of the top brands, you’ll start to notice that they all tend to use several different types of ‘storytelling’ elements. Some do so in a more obvious fashion than others, even to the point of actually structuring the entire video […]
REVIEW: With every popular social platform, companies often struggle to figure out how to leverage the technology in an effort to drive revenue or brand recognition. Snapchat is no different and just how can campaigns be implemented in a way that gets the message across and is widely accepted by the ephemeral messaging app’s demographic? Oh […]
Male social media stars, on the whole, are a well-coiffed bunch, and Axe is using that fact to its advantage. The brand best known for its line of deodorants ran a campaign on Instagram in which it recruited top influencers to promote...Show More Summary
Use these emotional levers to guide your interaction on social media.
You no longer need to own a brand new Samsung TV to use Facebook's video streaming app. Facebook Video has launched on the 4th-generation Apple TV, giving many more people an opportunity to watch social clips on the big screen. The interface...Show More Summary
In a new video, social media expert Simon Kemp looks at how brands can use messaging apps in their marketing efforts.
How Glossier, Kenzo, Clique Media Group, Hypebeast, and Rewardstyle are using social media to create eager audiences for their products. How Glossier, Kenzo, Clique Media Group, Hypebeast, and Rewardstyle are using social media to create eager audiences for their products. Show More Summary
The makeup expert shows Snapchat can be both business and personal. The makeup expert shows Snapchat can be both business and personal. Social beauty vlogger MannyMua uses Snapchat to show off his contouring with brands like Tarte and Benefit Cosmetics, while also offering a glimpse of his life beneath the makeup. Show More Summary
Your personal brand’s time is valuable online, and with so much information out there it is more important than ever to make the best use of it. With a strong and efficient social media plan your business can have an effective reach. It is important to be actively involved in building relationships with your community. Show More Summary
Virtual reality is seen by many as the next wave for social media - but how can brands use it effectively?
You don't need to have a big business budget to come up with effective social media campaigns.
Eden Sassoon is using her Bravo star to preach her own brand of truth, peace and light — but behind the scenes, The Real Housewives of Beverly Hills rookie is supposedly mixed up in a dark reality. Eden has been busy molding a controlled social media fanbase — and as the buzz from discarded followers […]
A rising number of brands are investigating how chatbots can help streamline and improve their customer process.