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The Good and Bad of Social Media Marketing [Infographic]

23 hours agoMedia / Publishing : eBookNewser

Despite the growth of social media marketing, CMOs still have some questions. Social has the potential to connect brands with consumers the world over, but only for those who understand how to use the medium. An infographic from marketing...Show More Summary

Recharge your open houses

How about adding a branded "welcome mat" at the front doorstep of every open house you sit? How about three balloons per sign, with an eight-sign ratio? What are the best ways to use social media to get people to your open houses...

Harnessing the Power of Facebook’s "Get Notifications" Feature

Using Facebook’s own free feature to boost your social media campaigns, branding, and reach is currently very under-utilized. However, it is a built in reminder function that can help your social media department automatically alert both followers and employees to your updates.

3 Ways Every Brand Can Use Social Influence to Drive Business

Gina Joseph is the digital engagement manager for Cision’s marketing department, and is an editor and features writer for Cision Blog. She’s a book nerd, Detroit sports enthusiast, lover of cats, lifelong Phil Collins fan and budding snowboarder. Show More Summary

Topshop’s going big on Facebook and Instagram at LFW, but is there a point to it?

With London Fashion Week kicking off today, it’s become clear that fashion brands are going big on using social media. We told you earlier about House of Holland and Metail teaming up and now Topshop has also announced that it’s debuting its new collection via Facebook and Instagram. Show More Summary

5 Guidelines for Social Media Marketing That Works

There's a lot of advice out there about how to use social media to market your brand, but these are the five most important guidelines to follow.

The Mashies Deadline Extended to Sept. 19

Over the past several months, entries to The Mashies have flooded in, vying for the title of “Best Social Media Campaign”, “Best Branded Twitter Campaign”, “Best Use of Snapchat” and more. The caliber of the 2014 entries has been so impressive, we’ve decided to extend the entry deadline to Sept. Show More Summary

Models Use Instagram To Show Fans What They're Really Like Off The Catwalk

Nowadays everyone is on social media — individuals and brands, teens and moms. Everyone seems to have an Instagram account or a Vine presence or a YouTube series. One of the interesting outcomes of this trend is that instead of maintaining...Show More Summary

How to Build Your Brand on YouTube and Reach New Customers

YouTube is considered to be a vital ingredient of a successful social media marketing campaign for branding your business and products over Internet. Here's a list of 3 vital tactics that can be used for developing your brand on YouTube.

6 Things Brands Should Know About Using Instagram's Hyperlapse

New technology breeds brand experimentation. Here, RPA's J Barbush provides a brief troubleshooting guide for Instagram's new time-lapse app, Hyperlapse. Participation leads to inspiration, so whenever a new social tool comes out, I test it myself before introducing it to clients. Show More Summary

Sales Copywriting for Social Media Without Being Too Salesy

If you’re using social media to build a brand, you have to focus on creating value for your audience, and answering what’s in it for them. Social media is where you connect, not where you close. It’s that simple.

Making Social Video Work for Your Brand [INFOGRAPHIC]

Our infographic explores the Whys and Wherefores of when to think about using social video, and how to get the best out of it as a brand. Our four pointers take you from ideas to measurement. Enjoy!

3 Ways Social Media Creates Amazing Customer Experiences

With well over a billion people using social media everyday, and a growing trend toward people engaging with their favorite (and not so favorite) brands online, why wouldn’t you want to be available for customers to connect with you...

How to Use Different Social Media Platforms for Your Business

The most frequent question I receive from business entrepreneurs and corporate companies wanting to create brand awareness via the internet is, “What social media platform would be best for our company?” Think of social media as a gateway to great community and customer relations. Show More Summary

DJ Virality to Deliver Your Brand Like a Trojan Horse

Given the context of the ALS IBC, some may see GoPro using this cultural phenomenon for commercial gain as a tad evil and in bad taste. However, as a piece of social marketing, this content leverages the power of word of mouse and has...Show More Summary

9 Social Media Leaders Reveal Brands' Biggest Social Media Content Mistakes

Social media is one of the most effective methods brands use to get long term, brand loyal customers, yet many still drop the ball. To help them pick it up and run with it, I asked 9 of the world's leading social media marketing experts to reveal the most critical social media content mistakes brands make. Show More Summary

Spring, The App That Promises To Make Mobile Shopping Fun

The startup's impressive list of investors is betting that the app can solve the problems still plaguing mobile commerce. If Americans shopped the same way we use social platforms, it would make brands very happy. We spend 16 minutes...Show More Summary

Using Hashtags to Drive Performance, Engagement and Sales

Customizable tags for tracking campaigns or brand identity on social aren’t new. However, most companies fail to consistently use proper designated tags in their copy or fail to inform their fans how to use them in posts. To have measurable...Show More Summary

6 Ways to Use Social Media for Actionable Insight

Listening to what people say about you, your company or your brand using social media is just the beginning. Companies are moving beyond monitoring to leverage social media data for actionable insights to inform content, develop strategies and demonstrate real business value. Show More Summary

Top New Social Networks for Branding

When it comes to social media marketing for your personal brand we often think of using Facebook and Twitter as our main networks. But what about taking advantage of other up and coming outlets? There are several new sites to take aShow More Summary

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