Life was easier for brands in the old days. Prior to the rise of social media—make that internet media, period—a company could use its advertising to build and sway the perceptions of the consuming public. Dollars drove opinions. Today, of course, that correlation is out the window. Show More Summary
Find out which groups use social media the most, what social media users have been shopping for, and why users engage with brands on social networks? The post 10 Mind-Blowing Stats About Social Media Usage by @DannyNMIGoodwin appeared first on Search Engine Journal.
You now have a wide array of apps to check if a brand has been naughty or nice. Here are three apps you can use to check if you are making socially conscious choices (or if you are a brand to see what people are saying about you...)
LONDON — A tweet from an official British Gas Twitter account using the #RipDB hashtag has drummed up anger on social media. SEE ALSO: The 9 most cringeworthy brand fails of 2016 The tweet, which was sent out in the early hours of Tuesday...Show More Summary
Summary: From dealing with pesky trolls to legitimate complaints and everything in between, socially savvy brands have leaned on Twitter as a customer service tool for years. In no mood to lose its lead in the area, the platform is extending features it began testing out last summer to a broader range of brands.
It's up to brands to commit to creating engaging content and using social media the right way to connect with their audiences.
Way back in the distant days of 2010, you might have chanced on a video of Justin Bieber, sitting in a recording studio and speaking—with genuine feeling—about a particular social problem he wanted to make right. World hunger, perhaps? Childhood diseases? Well, not quite. Show More Summary
From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to talk about brands. But how different generations of people create, consume and share this type of user-generated content varies widely. Show More Summary
How craft breweries are using social media to tap into something every brand craves: Evangelism.
When it comes to communicating an alignment with personal values, it doesn’t get more personal than social media.
As more companies embrace and expand corporate social responsibility (CSR) initiatives to engage their employees, address social issues, and increase brand awareness, the demand for measuring and evaluating their impact is heightened. Reporting impact helps companies differentiate their CSR initiatives while strengthening the internal business case for the continued investment [...]
Here are some helpful tips for B2B brands looking to maximize their use of social media.
When leveraged to their full potential, these well-known social platforms are a great resource for raising brand awareness.
What is one no-fail technique you use to personalize your brand voice on social media? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. Show More Summary
As of writing, there are over two billion social media users. This makes social media an excellent way to interact with our users. This is also why over 90% of brands use up to three social media platforms for their marketing campaigns. Show More Summary
Authenticity is often cited as an important trait for brands to communicate in their campaigns and social media use. But this one trait is not the sole one clients and brands should be focusing on expressing. Brands can benefit from highlighting everything from humor to empathy to innovation in their [...]
Facebook’s dynamic product ads are getting an upgrade. The social networking company is now letting brands use this marketing format to drive mobile app installs. Now, when users see these ads on a website or on Facebook, they may be directed to install the retailer, hotelier, or merchant’s mobile app. “It’s really not just about […]
Unless you’ve been living under a marketing rock, you know social media can be an effective tool for brand building, driving leads, and even making sales. Yet, most brands are still afraid to use Reddit, one of the largest social media platforms. Show More Summary
Here are four tactics you can use to show your brand's human side while still staying ‘on brand’.
With the rise of different social networks comes the rise of social media influencers as well. Who are they, and what good can they bring to your brand or business? Read on. The first widespread use of influence in marketing can be dated...Show More Summary