Given the context of the ALS IBC, some may see GoPro using this cultural phenomenon for commercial gain as a tad evil and in bad taste. However, as a piece of social marketing, this content leverages the power of word of mouse and has...Show More Summary
Social media is one of the most effective methods brands use to get long term, brand loyal customers, yet many still drop the ball. To help them pick it up and run with it, I asked 9 of the world's leading social media marketing experts to reveal the most critical social media content mistakes brands make. Show More Summary
The startup's impressive list of investors is betting that the app can solve the problems still plaguing mobile commerce. If Americans shopped the same way we use social platforms, it would make brands very happy. We spend 16 minutes...Show More Summary
Customizable tags for tracking campaigns or brand identity on social aren’t new. However, most companies fail to consistently use proper designated tags in their copy or fail to inform their fans how to use them in posts. To have measurable...Show More Summary
Listening to what people say about you, your company or your brand using social media is just the beginning. Companies are moving beyond monitoring to leverage social media data for actionable insights to inform content, develop strategies and demonstrate real business value. Show More Summary
When it comes to social media marketing for your personal brand we often think of using Facebook and Twitter as our main networks. But what about taking advantage of other up and coming outlets? There are several new sites to take aShow More Summary
Last month, eMarketer released its 17-page Social eCommerce Roundup, exploring the impact that social media has in driving sales and brand awareness for retailers online. With over half (54%) of all US residents estimated to use social...Show More Summary
While the use of social media for personal branding and job search (PB&J) is still in its infancy, the best of the online millennials have perhaps strayed a bit far to the right side of the self-marketing continuum between physical networking and virtual/social networking. Show More Summary
Trying to use social as a direct response channel or to drive one specific action leaves a lot of business intelligence value on the table. To really add value to your social brand, you should be asking yourself the following questions. Read the full article at MarketingProfs
Social media marketers want people to react to the content they develop, and we know that emotion is the secret sauce to making a connection. Here are 3 brands that use emotion to empower their audience while creating a bond to drive sales and brand loyalty.
Social shopping sites represent a huge revenue opportunity for retailers this holiday season. Social offers lots of value in the form of branding. Start by focusing on your top products, and use search data to drive social merchandising decisions.
With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like "Orange is the New Black".
Attracting students and young graduates has often been a top priority for companies, even before buzzwords like “employer branding” or “brand ambassador” emerged. And despite the double revolution of mobile and social recruitment, attracting...Show More Summary
Twitter, Facebook, and LinkedIn, in my admittedly humble opinion, have always been the social media platforms that I get the most mileage out of. And out of all the ones I would probably deem “most useful” in a customer service type capacity, I would have to probably dub Twitter the winner. Show More Summary
Facebook is continuing its onslaught of new app rollouts, but this time you likely won’t be able to use what they launch; Mentions is a brand new iPhone app out today that is only available to verified parties using the social network,...Show More Summary
If your bandwidth is limited, the best social networks on which to set up shop and share are probably going to be sites such as Facebook, Twitter, LinkedIn and Pinterest, four of the most popular players in the field today. But if time...Show More Summary
While social media started out as a way to connect with friends, colleagues and neighbors, it has transformed over the past few years into a marketing and sales goldmine for brands. But the automotive industry has struggled to find ways to use social media to generate auto sales. Show More Summary
Today's Digg is a completely different beast from the one we used to know, and that's thanks to a new team that basically brought the brand back from the dead. Before that resurrecting act though, those folks worked on a social news app called...
Different consumers interact with brands in different ways, depending on their age group, which networks they’re using, and what their concerns are. Accent Marketing Services surveyed 1,000 U.S. consumers in the hopes of to sheddingShow More Summary
Savvy business owners and brands are using social media channels, such as Twitter, LinkedIn and blogs, to communicate with customers, build online relationships and tell their stories. This approach to digital marketing has also revolutionized the conference experience. read more