It's an ironclad rule of social media: If you launch it, the brands will come. Marketers flocked to Periscope, Twitter's new live-streaming application, within hours of its launch on Tuesday. Some brand accounts used the service to broadcast...Show More Summary
Mobile shopping is growing and Facebook wants to make it easier. Businesses on Messenger uses the social network's chat app to open a dialogue between customer and brand. The service, currently testing with Zulily and Everlane, is an opt-in at checkout and updates you with shipping details, order info, and sales. READ MORE »
The young brand is a success story for using non-traditional marketing strategies — namely Instagram and strategic placement on street style stars.
The power that social media and technology can have on a business when used correctly can be incredible. Enough to cement a brand's complete ethos and personality while offering a platform of engagement with customers, both can boost...Show More Summary
Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students. Yes, many are strategically active on social media, and continue to learn.
How to Use Social Media and Mobile to Grow Your Business March 24, 2015 The power that social media and technology can have on a business when used correctly can be incredible. Enough to cement a brand's complete ethos and personality...Show More Summary
I’ve been tweeting as @parenthacks for almost seven years. Over the weekend, I changed my Twitter handle to @ashadornfest. The change makes sense; it reflects how I prefer to use Twitter — as a place for conversation more than publication or promotion. Given that there will be a book titled Parent Hacks on the shelves soon enough, tweeting as @ashadornfest […]
It’s a no-brainer that brands everywhere are partnering up with bloggers to boost their profile and sales. According to Social Media Today, 74% of global marketers say they will use ‘influence marketing’ as part of their marketing strategy in the next 12 months. Brands see how a photograph (otherwise known as styled snap) can sell [...]
With so many different brands using social media to reach out to customers, it can be difficult to stand out. Some businesses try to use contests, videos, and other special promotions to interact with customers. But those promotions alone can’t make or break your social media presence. According to Foursquare co-founder Dennis Crowley, there’s one...
EventsTag, a live social mobile tool, from Crowd Reactive Ltd., officially launched yesterday. EventsTag integrates with social media platforms to create a striking digital slideshow that brands can display at events. Using social media platforms like Twitter and Instagram, the … Continue reading ?
5 Ways to Stay Original on Social Media March 12, 2015 Changes in social media trends encourage brands to innovate and implement cutting edge technology to get their message across. Many brands have been using social media as a large part of their strategy, but it is important that your efforts don’t go stale. Show More Summary
Internet marketing practices suggest we limit content to around 500 words or else it will be branded "long form." Add to the mix the everyday use of social media shorthand and the seemingly ubiquitous, always grating misuse of "literally," and it's safe to say the value of our beloved language is at a crossroads...
How to Use Meerkat to Build Community March 11, 2015 The biggest value to brands and people within Meerkat is to engage viewers through video. It’s been proven that videos gain higher engagement on social media than photo or text copy. Show More Summary
For data to be useful, it needs great context. SocialRank, a one-year-old social analytics startup, has become widely popular among brands specifically because it helps deliver contextual insights and industry-wide points of reference about who’s following and engaging with whom. Show More Summary
Earned media and customer engagement are two of the primary uses of social media for business. With high quality content and influencers, companies can build large committed audiences. However, you can no longer market to those who unfollow. Show More Summary
Instagram is finally going to allow brands to place ads in the app that can link out of the social network. It announced today that businesses advertising on the photo-sharing platform will be able to use a new service called "carousel...Show More Summary
How Social Listening Is the New (and Improved) Focus Group March 04, 2015 Using DataRank analytics, a billion-dollar brand analyzed conversation to find out what people were specifically calling out as safety issues. Instead they found...Show More Summary
3 Tools to Rock Your Social Media Campaign March 03, 2015 Social media is one of the most powerful tools that people use to promote their business. You have the ability to promote your brand to your target audience in record time. With such grandiose opportunities, it can be difficult to know exactly how to start. Show More Summary
As a small business owner, you are probably aware that social media is a must for every business today — particularly those without the benefit of a nationally known brand. However, you may not know exactly how to conduct your own social media strategy. Show More Summary
-One Advertising launched a new campaign for H&R Block in Canada (video above). -Paris-based agency MNSTR used social media to launch a new fashion/tennis line for Lacoste. -What brands seeking to use March Madness for social marketing...Show More Summary