If you have a website for your company or are trying to promote your personal brand through social media, odds are you know a couple things about the Internet. One, you’re probably aware that a lot of people use the internet, to the tune of 168 million DVDs’ worth of information exchanged online on a... Read More at Interaction Design: The Final Ingredient to a Perfect Website
Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are gold and which are fool’s gold. Show More Summary
Google announced today that its Safe Browsing service in Chrome now flags websites that use social engineering content like fake download buttons, fraudulent updates, and ads designed to mimic the branding on a page in an effort to spread malware. Show More Summary
We think it’s safe to say that everyone probably uses some form or another of social media in their daily lives. No matter what forum, the techs in Silicon Valley make sure there is something to appeal to everyone. Social media, whether we like it or not, has become a part of our daily lives. Show More Summary
It's official: everyone is talking about the Apple Watch. A luxury brand report released last week by analytics cruncher Netbase using 700 million social media impressions from 2014-15 of people talking about brands claims that the Apple...Show More Summary
Each day customers are becoming increasingly self-directed, and are using search engines, content assets and social media to help guide purchasing decisions. Need proof? The average person now spends approximately 8 hours each day consuming some sort of media. There is an enormous amount of opportunity for brands today to incorporate strong visuals as part [...]Show More Summary
Summary: Sex in advertising has been aggressively debated for years. Research shows in plain language that sex doesn't sell, yet advertisers and brands continue to use it in videos, ads, and social media. It could be argued that brands...Show More Summary
The social networking site should be used for hiring, not raising brand awareness.
Social media is regularly discussed as one of the best marketing strategies to use to get ahead in business and build a top brand. However, there are plenty of people out there who have been trying sites like Facebook, Instagram, Twitter,...Show More Summary
Tiffany is a 28 year old entrepreneur who grew up in the age of Facebook®. For all her fluency with social media, she didn't even use Instagram before the launch of her new food brand, Simple Girl®. But when she and her partners were...Show More Summary
LONDON — British doctors are using a hilarious hashtag to hit back against an article published by The Sunday Times that has been branded "sexist" on social media. See also: Young doctors in England use songs, slogans and signs during...Show More Summary
First, we had the Internet Era, when a few people could publish online and e-commerce is born. Then came the Social Media Age, when anyone could publish online using social tools, including brands. The digital communication floodgates were opened. Today, many companies are trying to get their arms around the Collaborative Economy, as customers use [...]
With almost a decade of history to its name, Twitter has proven to be a social media powerhouse unlike anything else. Restricting its users to 150 characters or less and linking its community through the use of hashtags and the at sign,...Show More Summary
Over the last few years Google Plus has steadily grown into a social network used by individuals, brands, and businesses. With the recent redesign of Google Plus influence on this platform is more important than ever, especially on mobile. Show More Summary
My daughter is an enthusiastic fan of Uber, Netflix and Reddit. As what social marketers like to call a "brand ambassador," she has led me to consider and then use all three services during the past couple of years. Every business can...Show More Summary
Hyatt Hotels is one of the best known and largest hotel organizations in the world, and they're social media presence is, equally, huge. So how does a big hotel brand go about managing social an using it to improve customer outcomes? I Asked Dan Moriarty, the Director of Social Strategy and Activation for Hyatt, for his insights.
Putting his keen eye for fashion to good use, Kanye West has designed another pair of sneakers for the Adidas Originals label. Earlier today (December 22) the athletic apparel brand took to the social media realm to announce the follow-up...Show More Summary
In a new Social Business Engine podcast, Bernie Borges speaks with Kirsten Chiala, Digital Content Manager, Social Media Communications at Cisco, to discuss how her team uses both thought leadership and creative content to its engage their audience.
Social media can be an incredibly powerful tool – it connects businesses directly with their audience, cutting out the middleman, and allows businesses and customers to develop ongoing and mutually beneficial relationships. However,Show More Summary
With social media emerging as one of the most powerful marketing tools that we have today, more and more companies are taking to Facebook and Twitter to increase their fan base and improve brand loyalty. The below infographic from Maximillion shows us how event managers use social media networks to promote their events, but […]