This shopping season, Salesforce is using its live social tracker to better understand how, and how often, brands lead the Black Friday and Cyber Monday conversation online. The tool can be used to see which brands people are talking about most as well as the terms mentioned most often and the most-used tags. Show More Summary
Social media is equivalent to one big fat focus group that never sleeps. There’s not a time of day or night that you can’t crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It’s there for the taking.
As our world become more and more mobile, marketers will continue to leverage the channel to their advantage. Here are just a few big brands with big social media presence that are using it to stay on top
Was your last social media campaign a success? It’s a question that many marketers and PR professionals think about but it’s not always that easy to judge. With so many brands, organizations and media outlets competing for attentionShow More Summary
Social media provides an opportunity for brands to grow their email lists and collect valuable data from their audience. And the holidays are prime data-collection season. According to Hootsuite, 58% of marketers who have been using social media for three years or longer state that social media has helped them boost sales.
These three platforms are using image recognition to connect brands with user-generated content on social media. The post Platform connects brands with user-generated images appeared first on Springwise.
The Villanova School of Business has put together an infographic which highlights how to maximize your use of the major social media platforms for brand benefit.
The jewelry company Dannijo has created a lifestyle brand by using social media and real-life experiences to hook their audience. Sisters Danielle and Jodie Snyder first started making jewelry as teenagers growing up in Jacksonville, Florida, but after a few years working in fashion, they decided to cast out and turn their old hobby into a full-fledged business. Read Full Story
These days, TV viewers aren't glued only to big-screen programming - or the ads that run on them. But that doesn't mean brands can't reach consumers all the same. The mobile screens in their palms are also being used to better understand engagement. A...Show More Summary
Xocial, a new platform, is designed to inspire and measure social good. It encourages positive social acts and rewards them using brands marketing power. It is built on the universal appeal of online ratings, the proven link between gratitude and happiness, the human love for competition, and of course, a trusted algorithm, those behind the […]
Social media has huge potential for branding and marketing. Many people use social media daily for various purposes. Facebook alone has over one billion registered users and this is ripe market to promote your brand. Social media optimization can also create more traffic movement to your website and increase your rankings on search engines. Show More Summary
How do you know which icon is the most current, official icon? And if you finally find the correct icon, are you using it according to their brand asset guidelines? Here is a guide that clears through the clutter and has all you nee...
Have you considered using Vine as part of your brand's social media strategy? The platform is very easy to use, and given its six second time constraint, it can be a less daunting, and more creative, way to venture into video conten...
In partnership with iStock by Getty Images Photo credit: Photo by Oktay Ortakcioglu, 66269053 As the world becomes more connected, issues like poverty, disease, education and human rights are no longer isolated problems – they are worldwide concerns. Pinterest Google Plus One Facebook Like Tweet Widget
This year, we saw a recognizable boom of the social media industry. More than 1 billion people are now using Facebook, and more than 80% of small businesses use social media for their branding and marketing efforts. Among the biggest global brands, almost 99% have a social media presence. Show More Summary
Just when we thought Gucci couldn't get any cooler under Alessandro Michele's creative directorship, the brand just announced a new social media initiative, #GucciGram. Gucci has invited artists and image-makers to use the fall collection's...Show More Summary
According to analysis of social media engagement, M&Ms are the most influential candy online in the run-up to Halloween. The brand doesn't have the most fans – but it does have lessons for how to use Facebook well.
Advice on how to make sure your marketing campaign does not resemble common social media scams, so that you can use a safer method to draw attention to your brand. Continue reading ?
The Contagious Index enables companies to use insights from brands that are successful on social to analyse and refine their digital content.
On one level, celebrities use social media for the same reasons that regular people do: To connect with other people. But they also use social media in a way that is similar to brands. They market their movies or their music or their concerts. Show More Summary