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5 Tips for Using Video in Your Social Media Marketing Strategy [Infographic]

Here are five tips and an infographic to help you understand the value of video marketing for your brand - and how to make best use of the option.

Influencers vs Celebrities - Who Comes Out on Top?

By Donna Amey, Social Influence Director, FinchFactor There are now very few brands that aren’t working with influencers in some capacity. In fact, according to recent research just 18% aren’t. And they’re not just being used for their reach. Show More Summary

4 Tips for Creating Your Best Personal Brand

Safwan Hak of profile generator 9Sharp recommends using social media to differentiate yourself from the competition

Qantas joins Snapchat to give you a glimpse behind the baggage claim

The brands are invading Snapchat, and Qantas is the latest to sign up with the social media platform to connect with new (read younger) demographics. On Monday, the airline announced it would use Snapchat to take users behind the scenes,...Show More Summary

Why Recruiters Need Social Media Training [Infographic]

Most people think of social primarily as a marketing tool, but many brands now use social for recruiting. This infographic breaks down some of the data on social HR and where the opportunities lie.

How to Elevate Your Personal Brand Using Social Media

If you take your professional life seriously and want to compete for the top spot in your industry, you need to develop your own personal brand.

Ivanka Trump Baby: The Donald’s Daughter Uses Instagram To Appeal To Working Women [Photos]

Ivanka Trump, the elder daughter of the 2016 presumptive Republican nominee for president, New York City businessman and brand licensor Donald Trump, has a social media strategy that strongly incorporates her personal life as a working mother of three young children — including her new baby, Theodore James Kushner, born March 27. Show More Summary

How to Incorporate Facebook Live in Your Social Media Marketing

Are you considering using live-streaming video for your brand? To help get you on your way, here are some tips for using Facebook Live to best effect. 

How brands are using data visualisation in social campaigns

In this post, I’ll look at how brands are making the most of data visualization and data-informed product design to bring out data’s creative... read more

4 Great Ads Promoting User-Generated Content (And Why They Work)

User-generated content can be a highly effective way to share your brand message through social media. Here are some examples of brands that are using UGC to great effect. 

Twitter is using emoji to show you ads, so maybe cool it with the eggplants

What do the emojis you use most say about you as a person? That's what brands on Twitter will soon be trying to figure out after the social network announced a new feature Wednesday that lets businesses shape ad campaigns around theShow More Summary

Using Influencers to Cut Through the Noise in Social

How you can make sure that your branding efforts stand out from the constant noise that's present daily in our lives? One way is through the use of influential voices in your target communities - here are a few notes on how to do just that.

Is it Time to Ditch the Term “Social”?

Given the evolutions in how social media is used by brands and individuals alike, is it really still "social". Contributor Chris Horton poses the question in this post. 

Is Pinterest Still Alive & How Are Brands Using It?

Is Pinterest still alive? With the rise of Instagram, Snapchat, Blab, and other visual social media networks and apps this is a question many marketers and brands may be asking. The answer? Pinterest is most certainly alive. And, actually, it’s growing—even it’s not getting as much press as it was getting a couple years ago. [...]Show More Summary

Five Ways to Engage Your Audience and Build Your Brand

Your social media platform is more than a stage upon which to shout your thoughts and showcase your interests. It's also an effective tool you can use to brand your business and attract a loyal following, lucrative partnerships and positively impact your ROI. Show More Summary

A Guide to Social Storytelling on Snapchat [Podcast]

In a new podcast, Jorgen Sundberg speaks with Victoria Taylor of Blend Social to discuss the growing opportunities of Snapchat and how brands can use the platform. 

#FredinChina: A producer uses live stream to boost Chinese Pride over US movies

I'm Fred Raillard, CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in Paris, Shanghai, Beijing and New York. In partnership with FRED & FARID, BFM Business launches #FredinChina, a social media podcast in "Chine Hebdo", the weekly radio broadcast of Mathieu Jolivet. Show More Summary

Why Social Media Is a Two-Way Street for Brands

Ana Flores, founder of Latina Bloggers Connect, describes how companies can use social media as a way to get feedback from customers.

Don't Let Your Brand End Up With Egg On Its Face With These 3 Social Media Tips

Every so often I post a Yelpreview. I am not the type of person to spend hours reviewing all of my products on Amazon or my experiences on Trip Advisor. However if I’m inspired—and I feel like the business could use some help I might write a review on Trip [...]

10 Ways to Market Your Brand on Snapchat

Snapchat is one of the hottest social media apps of the moment, but are brands really able to leverage the platform to any tangible effect? Contributor John Bohan looks at how brands are using Snapchat to connect with their audience...

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