Trend Results : Brands Use Social

Blog Post Results (1-20 of 1214)


How Much Does a Little Bad Buzz Affect a Brand's Perception? A Lot, It Turns Out

Life was easier for brands in the old days. Prior to the rise of social media—make that internet media, period—a company could use its advertising to build and sway the perceptions of the consuming public. Dollars drove opinions. Today, of course, that correlation is out the window. Show More Summary

10 Mind-Blowing Stats About Social Media Usage by @DannyNMIGoodwin

Find out which groups use social media the most, what social media users have been shopping for, and why users engage with brands on social networks? The post 10 Mind-Blowing Stats About Social Media Usage by @DannyNMIGoodwin appeared first on Search Engine Journal.

Three Apps That Will Help You Find Out Which Brand's Have Dirty Secrets

You now have a wide array of apps to check if a brand has been naughty or nice. Here are three apps you can use to check if you are making socially conscious choices (or if you are a brand to see what people are saying about you...)

British Gas is getting dragged hard for this awkward David Bowie tweet

LONDON — A tweet from an official British Gas Twitter account using the #RipDB hashtag has drummed up anger on social media. SEE ALSO: The 9 most cringeworthy brand fails of 2016 The tweet, which was sent out in the early hours of Tuesday...Show More Summary

How Brands are Using 'Featured' Tweets, Twitter's Most Recent Customer Service Tool

Summary: From dealing with pesky trolls to legitimate complaints and everything in between, socially savvy brands have leaned on Twitter as a customer service tool for years. In no mood to lose its lead in the area, the platform is extending features it began testing out last summer to a broader range of brands.

4 Trends in Social Media That Are Changing the Game

It's up to brands to commit to creating engaging content and using social media the right way to connect with their audiences.

How Beats Used Celeb Marketing to Become Millennials' Favorite Audio Brand

Way back in the distant days of 2010, you might have chanced on a video of Justin Bieber, sitting in a recording studio and speaking—with genuine feeling—about a particular social problem he wanted to make right. World hunger, perhaps? Childhood diseases? Well, not quite. Show More Summary

Infographic: How Millennials and Baby Boomers Consume User-Generated Content

From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to talk about brands. But how different generations of people create, consume and share this type of user-generated content varies widely. Show More Summary

Warning: Social Media + Beer Causes Euphoria And Evangelism

How craft breweries are using social media to tap into something every brand craves: Evangelism.

Brands are using social media to reach #consciousconsumers

When it comes to communicating an alignment with personal values, it doesn’t get more personal than social media.

Grads of LifeVoice: How EY Uses Data To Scale Its CSR Program For Maximum Impact

As more companies embrace and expand corporate social responsibility (CSR) initiatives to engage their employees, address social issues, and increase brand awareness, the demand for measuring and evaluating their impact is heightened. Reporting impact helps companies differentiate their CSR initiatives while strengthening the internal business case for the continued investment [...]

39 Expert Social Media Tips for B2B Marketers

Here are some helpful tips for B2B brands looking to maximize their use of social media.

Five Ways To Use Common Social Media Platforms To Build Your Brand

When leveraged to their full potential, these well-known social platforms are a great resource for raising brand awareness.

Branding on Social Media Made Easy: 15 Fail-Proof Strategies

What is one no-fail technique you use to personalize your brand voice on social media? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. Show More Summary

Finding Out the Best Time for Posting on Social Media Sites

As of writing, there are over two billion social media users. This makes social media an excellent way to interact with our users. This is also why over 90% of brands use up to three social media platforms for their marketing campaigns. Show More Summary

10 Important Traits Brands Should Emphasize In Campaigns And Social Media

Authenticity is often cited as an important trait for brands to communicate in their campaigns and social media use. But this one trait is not the sole one clients and brands should be focusing on expressing. Brands can benefit from highlighting everything from humor to empathy to innovation in their [...]

Facebook now lets brands use dynamic ads to drive mobile app installs

Facebook’s dynamic product ads are getting an upgrade. The social networking company is now letting brands use this marketing format to drive mobile app installs. Now, when users see these ads on a website or on Facebook, they may be directed to install the retailer, hotelier, or merchant’s mobile app. “It’s really not just about […]

How To Succeed: Marketing On Reddit [Webinar] by @dantosz

Unless you’ve been living under a marketing rock, you know social media can be an effective tool for brand building, driving leads, and even making sales. Yet, most brands are still afraid to use Reddit, one of the largest social media platforms. Show More Summary

4 Tips for Mastering Your Brand Personality on Social Media

Here are four tactics you can use to show your brand's human side while still staying ‘on brand’.

How Social Media Influencers Can Improve Your Brand’s Marketing

With the rise of different social networks comes the rise of social media influencers as well. Who are they, and what good can they bring to your brand or business? Read on. The first widespread use of influence in marketing can be dated...Show More Summary

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