A study of over four million instagram posts over a span of four years has concluded that BMW is the most popular automotive brand photographed on the social imaging app Instagram - an app mostly used by Vine users and celebrity public relations managers. Read more...
How does NASA, a highly regulated governmental agency, use social media to build brand awareness and ignite the world’s excitement about space exploration?
Instagram has released a video showcasing how brands can use carousel ads for storytelling on the platform. It’s a fascinating insight into how leading creatives work, and how they approach Instagram for advertising purposes.
Your logo is not just a picture; it's your brand's identity. Used in virtually all marketing materials, from your website and business cards to advertisements and social media, it plays a prominent role not only in people remembering your brand, but how they perceive the value of it. Show More Summary
When Tinder tweet-stormed a rant at a Vanity Fair writer, it left many people agog Vanity Fair's Nancy Jo Sales had written a story on the uglier, seedier side of Tinder's use for soulless hookups. But it wasn't anything shocking. Was a company really sweating a story that stated the obvious? It was. Show More Summary
Mobile today seems to be similar to how social media was about five years ago - brands realize they should probably be using it, but aren’t quite sure how to get started. As consumers increase the amount of purchases made on their mobile devices, brands will need to find a way to make mobile work for them.
Brand Commandr has launched to monitor your team's social media use, because they're using your company name and it's easy to make a mistake. Follow The American Genius on Facebook for exclusive & breaking business stories Get more Business News at The American Genius
When developing content for your social media channels, it’s easy to go “off brand.” And that’s okay. In fact, using emotion to drive your content is often essential to delivering an effective viewpoint or voice to your consumer. However,...Show More Summary
In China, the Internet has become a part of everyday life. They’re addicted to the web and modern technologies. 650 million people with access to the internet spend 25 hours per week on the internet. One-third of this time is spent on Chinese social media. Show More Summary
Next March, Otte, a small boutique chain in New York City, will open up a store in Shanghai — its first outside of the East Coast of the U.S. and a significant feat for a multi-line retailer that the majority of Americans haven’t even heard of.The reason? Over 50 percent of Otte’s online customers... Continue reading
Smart use of social media can put the biggest public names in your employ without paying them a dime.
In “Cool Influencers With Big Followings Get Picky About Their Endorsements,” Sydney Ember of the NY Times writes, The more brands that use influencers for marketing campaigns on social platforms like YouTube, Twitter and Instagram, the less impact each influencer has. At the same time, many influencers, who once jumped at the opportunity to endorse […]
VIANEL is a luxury leather goods brand established in September 2013 in downtown New York City. VIANEL products are manufactured using the highest quality of skins from the world’s top purveyors, providing a superior product with unparalleled craftsmanship.VIANEL is looking for social media and... Continue reading
Trending hashtags can be a great way to get your business profile some traction in the social media landscape, but they can also lead to divisiveness and alienate sections of your audience. Given this, should brands stay away from political hashtags?
After a journalist criticized Eva Longoria for endorsing an eyewear brand despite not needing glasses, the actress used social media to address the accusation. In an article for The Sydney Morning Herald, writer Jenna Clarke discussed...Show More Summary
Twitter is an excellent social media platform for expanding your reach to a larger set of audience. Today, businesses of all sizes are using it as an integral medium for promoting brand awareness. While the number of followers a brand can attract is a fair indication of its popularity, it may not always depict the right picture. Show More Summary
KLM Royal Dutch Airlines is the poster child for social media customer service. Last year, KLM’s social media manager Karlijn Vogel-Meijer reported that the airline is now generating €25m ($US27.3m) in sales, per year, that they can directly attribute to their social media efforts. Show More Summary
Historically, the Federal Trade Commission (FTC) has been considerably forgiving with regards to the legal use of social media marketing, specifically related to endorsements and testimonials. While brand marketers enjoyed the heyday...Show More Summary
It’s as if the two main social media outlets that clients use to speak to brands were in cahoots. Two months ago, Twitter allowed users to send private messages to brands without following them. Two weeks ago, Facebook enticed brands to respond to all private messages as quickly as possible. Show More Summary
Giveaways are an excellent means to draw attention to a product, increase brand awareness and get some quality traffic coming your way. They are also used to gain followers and build a large community on the social media scene. But,Show More Summary