A productive team means a more profitable business, happier customers, and a stronger brand. Here are seven ways to encourage higher productivity in your employees.
Reconnecting with H&M for a new campaign, models Marlon Teixeira and Ton Heukels make a splash in a recent outing for the Swedish brand. Highlighting swimwear, the in-demand models spend the day at the beach. Taking in plenty of relaxing...Show More Summary
CINCINNATI—Laying out a new marketing strategy to reach customers and promote their brand, skin care giant Olay announced plans Thursday to run just enough nonjudgmental ads to get women to let their guard down before it absolutely nails them with body shame. Show More Summary
Don’t think of corporations, the term has been bastardized to the point where it means anybody or anything that has risen above and solidified an audience. That’s who and what rules in the internet age. And it’s harder than ever to get there. That’s the untold story of the past five internet years. How we […] The post Brands appeared first on Lefsetz Letter.
It's not an official unicode character. This morning, Food & Wine magazine released a set of emojis, a sort of branded experiment in unicode that is not in any way related to the official emoji creators and guardians of tiny images. However,...Show More Summary
Ladies shouldn't feel lost in the sauce when it comes to new releases because brands like Adidas are ensuring that they have options are just as fresh as the fellas. Take for instance this subtle Adidas Stan Smith 'Wrapped Animal' Pack that melds iconic style with animal print updates pretty seamlessly. Continue reading…
Lingerie manufacturer Cosabella has lauched Cosabella Extended for plus size women.
A 2011 Patagonia ad with the tagline "Don't Buy This Jacket," which warned of the potential wastefulness of buying the brand's R2 fleece, or any other garment, helped contribute to significant sales growth the following year. (Evidently, plenty of people bought that jacket.) This is an emblematic approach for the... More »
Stagnant European brands are being outpaced by flourishing Chinese and US tech companies, a new survey shows. Researchers at Millward Brown who conduct an annual 'Brandz' global brand value study for communications group WPP, have said...Show More Summary
Company: SERMO Location: New York, New York Industry: Not Specified Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
Shazam's new code-scanning feature has arrived to transport you to all the branded content you have ever dreamed of consuming.
Aaron Paul (of Breaking Bad fame) lends his voice to The Garage/Team Mazda’s latest effort for Mazda, “A Driver’s Life.” The 60-second ad, which launches a new campaign called “Driving Matters” for the brand, traces the life of a driver, beginning with getting a driver’s license on the second try. Show More Summary
Last week, I received an email from Opening Ceremony’s newsletter, announcing that their collaboration with a lifestyle sport sandal brand was in stores after having sold out online. The photo showed two geometrically painted legs wearing the OC/Teva collabo, two lightweight, waterproof-suede sandals in shades of black and bubblegum pink. Show More Summary
Brands and agencies are taking advantage of scaling word-of-mouth referrals with thought leaders who thrive on social media. By focusing on specific platforms with influencers who speak to a particular audience and demographic, brands can better target and provide relevant and valuable info and content to fans and customers.
Do they use hashtags? Filters? What about emojis?
There are four new maps, four new weapons, two new vehicles, two new attachments and six new masks being added to Battlefield Hardline with the new Criminal Activity DLC expansion pack. There's also the brand new Bounty Hunter mode making the cut and you can get a glimpse at all the new content with the teaser trailer for the DLC.Click To Continue Reading
For years my husband insisted that we should only buy McCann’s Irish Oatmeal, but I generally bought whatever steel cut oats were available and just refilled the McCann’s tin with them. I honestly didn’t think one brand of steel cut oats could possibly be that different from another. Show More Summary
A few weeks ago Verizon and LG released the LG Lancet the first LG branded Windows Phone in many years. Although the device can easily be described as entry-level or middle of the road, in terms of quality and specifications the Lancet is a well-done phone. Show More Summary
Lego's new Amiibo-like Dimensions figures haven't even hit stores yet, but already the company appears to be taking on another gaming phenomenon: Minecraft. The world's biggest toy brand has begun including small flyers inside some of its sets advertising a new game called Lego Worlds, inviting players to "Explore. Show More Summary
The ranks remain mostly unchanged, except for VW's fall to eighth place behind Audi.