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The reason why Uber’s new app icon is excruciatingly mediocre

Even though Uber is only about 6 years old at this point, the company last week rolled out a redesign for its entire brand. In doing so, Uber completely changed its highly recognizable icon into something that looks like it belongs on the front face of a credit card. Show More Summary

The UFC fight that 'CM Punk' made, whether or not he knew it

Mickey Gall (1-0) will fight Mike Jackson (0-0) at UFC Fight Night 82 in a bout whose sole purpose is to find an opponent for Phil “CM Punk” Brooks (0-0). Let that sink in for moment, then consider the bizarre brand of UFC history that’s about to be made.Filed (...)

These Brands Have Won the Most TV Exposure Heading Into Super Bowl Weekend

Brands paying the big bucks for Super Bowl ads this weekend might be pleased with how much free airtime they've received on local TV in the week leading up to the Big Game. Using its Teletrax global TV monitoring network, 4C Insights tracked teasers and ads that brands have released and plan to run during the Super Bowl. Show More Summary

The Horror, the Unspeakable Horror: $900 NIKE Brand SB50 Bomber Jacket, $150 T Shirt – YAY Super Bowl!

TweetUh, $900 for this? So, you’re not a fan of this particular team, or that one, no no – you’re a fan of SB50 itself? WTF to that. Who on Gaia’s Green Earth would wear this thing, and in what context? Let’s see here, are you a rich, born-rich philanthropist kid who thinks you deserve […]

'Year Of The Monkey' Marketing Flops: How Luxury Brands Got It Wrong

Surely a collection of primate-themed goodies- in red and gold, of course- would drive Chinese consumers wild in the run-up to the Lunar New Year, right? Maybe not. Ater a year of sluggish sales, global luxury brands set their eyes on China’s most shopping-frenzied seasonarmed with a slew of localized products. But [...]

This Is What Hillary Told Wall Street Behind Closed Doors

Bernie Sanders has found the chink in Hillary Clinton’s political armor - and it has nothing to do with a private e-mail server. The riley socialist has begun hitting the former First Lady hard on her liberal credentials, branding her...Show More Summary

Branded for Bernie: Dozens get inked with free Sanders tat

(AP) — Fans of Democratic presidential candidate Bernie Sanders are wearing their support for him on their sleeves — and on their rib cages, calves, necks and backs. Several dozen people have flocked to Aartistic Tattoo in Montpelier,...Show More Summary

There Are More MAC Collaborations Coming Your Way Thanks to the Brand’s New Future Forward Collection

MAC is teaming up with Tinashe, Halsey, Dej Loaf and Lion Babe. More » There Are More MAC Collaborations Coming Your Way Thanks to the Brand’s New Future Forward Collection is a post from TheGloss - Get the best women's beauty, make up, hairstyles tips. Get sex, dating advice, culture news and hot trends for women..

The next wave in storytelling is short-form video

GUEST: Social video apps are nothing new. However, these video tools have been slow to gain widespread enthusiasm from brands as a serious content distribution channel — until now. Meerkat and Periscope put instant video into the hands of the masses, but now we’re finally seeing the rest of the major social networks catch on and […]

Timbaland Releases Video for 'Don't Get No Betta'

Timbaland just debuted a brand new video for his latest single “Don’t Get No Betta,” which features singer Mila J. The song comes from the 43-year-old musician and producer’s mixtape King Stays King, which he released late last year. PHOTOS: Check out the latest pics of Timbaland The sexy video features some very flirty interactions [...]

Can This Helmet Make Football Safer?

On the cusp of Super Bowl 50, with all the negative press that the game of football has increasingly been receiving, the NFL believes that innovation is the key to sustainability of the sport and their brand. Many, and rightfully so, have questioned whether the game will survive, drawing parallels [...]

Baba Ramdev’s Patanjali Beats MNCs In TV Advertising; Declared Top FMCG Ad Spender

Baba Ramdev’s Made in India brand Patanjali has been declared as the #1 spender for TV advertisements this week. As per latest data coming in from Broadcast Audience Research Council (BARC), Patanjali’s advertisements appeared 17,000 times between January 23rd and January 29th, beating all traditional FMCG biggies such as HUL, Cadbury and more. Show More Summary

Transparency and density

A video in support of Maison Francis Kurkdjian Baccarat Rouge, which originally launched under the Baccarat brand name as a limited edition (and you can see Baccarat's video here).

John Helmer: Strauss-Kahn Finds a New Way of Dropping His Pants

Strauss-Kahn demonstrates that even tarnished brand names can still be monetized.

Social Media and #SB50: How Brands Can Tap into Super Bowl-Related Discussion on Each Platform

The Super Bowl is only hours away, but if you haven't got your real-time social media strategy sorted yet, don't worry, this guide outlines how any brand can tap into the real time conversation around the big game across all the major networks covering the event. 

Girl Gets Branded — The Location Is In Her ‘Secret Place’

This girl seemingly didn’t want a tattoo. Rather, she preferred to get branded. However, the girl’s ploy seems to be part of a re-emerging trend from 2009. You may not have thought to ever get branded. Yet, several people tend to set the daring challenge as their choice body art. Show More Summary

Real-Time Marketing Moments - Making Them Work for Your Brand

As digital marketing continues to evolve, marketing in the moment is becoming increasingly important for business success. In this post, Brett Relander outlines three steps that brands of all sizes can undertake to improve their real-time marketing response.

The New Porsche 718 Boxter Is Bolder and Better than Ever

15 hours agoLifestyle / Travel : RobbReport

Bringing more power to the people, the new Porsche 718 Boxter and 718 Boxter S integrate the brand’s latest performance innovations while giving a numerical nod to the marque’s history. The bolstered roadsters are named after a paragon...Show More Summary

Burberry Courts Customers, Runway Shows to Unveil Buy It Now Collections

When it comes to fashion and the constantly evolving industry, Burberry has been at the forefront of innovation. One of the first brands to court a digital audience with broadcasts of its runway shows, engaging social media accounts and live campaign shoots, Burberry is now the first label to abandon the traditional runway show. Show More Summary

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