A psychological test once used by NASA categorizes Apple's Tim Cook as an "Advisor," based on linguistics analysis of 10 minutes of his public speaking, according to a "behavioral analytics" firm.
Commentary: In an interview with Fast Company, Apple's CEO insists that what other companies do is irrelevant to Cupertino.
Apple CEO Tim Cook doesn't like that public companies need to report earnings on a quarterly basis. Instead, he prefers to focus on customer feedback to judge success. He says he's only had good years while he was leading Apple going...Show More Summary
Following up on a "Most Innovative Company" award, business magazine Fast Company on Wednesday published a wide-ranging interview with Apple CEO Tim Cook, covering topics like the stock market, long-term plans, and the importance of Apple Music to the bottom line.
FastCo yesterday named Apple the most innovative company of the year, and it has today followed up with an interview with the company’s CEO, Tim Cook. When you talk about your company as often as Cook does, it must be incredibly hard to come up with new things to say, and many of his comments are well-rehearsed. But there are a few interesting snippets … more…
In this exclusive interview with Apple CEO Tim Cook, he explains the culture and approach that led to iPhone X, Air Pods, Apple Watch 3, and HomePod. The only things more impressive than Apple’s financial numbers are the products that generated them. Show More Summary
Apple Inc. (Nasdaq: AAPL) investors may not have gotten the clarity they had hoped for at the company's annual shareholder meeting, but they did get some important hints about Apple's priorities in the year ahead. Apple CEO Tim CookShow More Summary
According to comments made during yesterday's shareholder meeting by Apple CEO Tim Cook, the iPhone X has a customer satisfaction rating of 99%. He didn't elaborate on exactly where that figure came from, but it's safe to say that Apple's tenth-anniversary iPhone is a hit with Apple fans. Show More Summary
In a strangely transcendental moment during Apple's annual shareholder meeting, CEO and quinquagenarian Tim Cook told the company's investors today that he is "hoping to be alive to see the elimination of money". More »
Apple CEO Tim Cook provided a bit of color on the company's wearables business during Tuesday's shareholders meeting, saying combined Apple Watch, AirPods and Beats headphones revenue is nearing that of a Fortune 300 company.
Money, who needs it? Not extremely rich dude and Apple CEO Tim Cook, apparently. Sure, Cook's estimated net worth is around $666 million, but, as he explained while waxing philosophic during Apple's annual shareholder meeting on Feb. Show More Summary
Apple CEO Tim Cook is leaving shareholders in suspense about whether the iPhone maker will use its windfall from a tax cut on overseas profits for a big boost to its quarterly dividend.
The CEO took questions -- and plenty of compliments -- from investors during the company's annual shareholder meeting.
Apple held its annual shareholder's meeting at its new California headquarters on Tuesday. Apple CEO Tim Cook discussed investing in the US but provided no details. Shareholders voted to approve all the board members for new terms, and...Show More Summary
For Apple, being late to the smart speaker party isn't necessarily a sin. The company's ethos -- as explained by CEO Tim Cook time and again -- is that Apple cares more about being the best than being first. The $349 HomePod is proof that's not always true. Show More Summary
Apple CEO Tim Cook told analysts he wants to double the company's Services revenue by 2020. Barclays analyst Mark Moskowitz thinks Apple could do that by charging more people to use iCloud. The company could do that if it created "iCloud...Show More Summary
Businesses that predominantly use hardware, software and services from Apple and Cisco may be able to qualify for ‘enhanced’ cyber crime insurance from insurance company Allianz SE. Apple CEO Tim Cook said that Apple is thrilled that...Show More Summary
Just because someone works in Silicon Valley doesn't mean they'll be a techie parent. In fact, some of the highest-profile executives in the tech world, including former Microsoft CEO Bill Gates and current Apple CEO Tim Cook, take surprisingly...Show More Summary
Despite Apple CEO Tim Cook’s atypically specific comments yesterday establishing the iPhone X as Apple’s best-selling iPhone model, a report from Business Korea doubles down on claims that Apple will discontinue the device this year. The report suggests that Apple’s component orders are falling at an unusual rate, in the process impacting many South Korean […]
Apple has reported its financial results for Q1 2018, reflecting a strong holiday quarter and dispelling recent negative hype about underperforming iPhone X sales. Apple CEO Tim Cook declared it “the biggest quarter in Apple’s history”...Show More Summary