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Trend Results : Chief Marketing Officer

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Every Company Needs A Chief Digital Officer

10 hours agoTechnology : TechCrunch

In an increasingly digital world, where everything from marketing to R&D and customer service is becoming digital, the Chief Digital Officer (CDO) is more important than ever in helping drive company growth and a better connection with customers. Read More

Women in Business Q&A: Eileen C. McDonnell, Chairman, President & Chief Executive Officer, Penn Mutual

Eileen C. McDonnell has been chairman, president and chief executive officer of Penn Mutual since July 2013. She was appointed chief executive officer in 2011, and president in 2010, after serving as chief marketing officer since 2008. Before...Show More Summary

10 Tuesday PM Reads

My afternoon train reads: • Flash Boys Raise Volatility in Wild New Treasury Market (Bloomberg) • Is the Pursuit of Alpha Sabotaging Investment Success? (Chief Investment Officer) • Bubble Behavior? (Alhambra Investment Partners) • Richest...Show More Summary

Slack, Which Became A $1.1 Billion Company In 8 Months With No Marketing, Just Hired Its First Marketing Chief

Slack, the group communication app for business, just announced that it has hired Bill Macaitis as its first chief marketing officer. Macaitis was most recently the CMO at Zendesk, and SVP of online marketing and operations at before that. Show More Summary

CDOs must dig through organizational dirt to uncover the data gold | #IBMInsight

Chief data officers numbered in the single digits not so long ago, but now the title is popping up every which way, from the financial services market to the healthcare industry and even non-core sectors such as manufacturing and media. … Continue reading ?

Unified Hires EMC Ventures Founder Shawn Douglass As Its First CTO

Social marketing company Unified is announcing that it has hired Shawn Douglass as its first chief technology officer. Douglass previously held a number of roles at enterprise technology company EMC, including founder and managing director of EMC Ventures. More recently, he was CTO at cloud management company ServiceMesh, which was acquired by last fall by CSC. Read More

12 Habits of Successful Marketing Executives

Too many chief marketing officers don't live up their lofty title.Here's what the best CMOs do.

Globe real-estate dealings move forward

Boston Globe staff members received the following email from chief executive office Mike Sheehan earlier today: As you know, we’ve been working with Colliers International to market our headquarters on Morrissey Boulevard. Bids were received mid-September, and we met with three of the most favorable bidders soon thereafter. We are in the process of completing […]

Tinder CEO is stepping down

Sean Rad, co-founder and CEO of dating app Tinder, is stepping down from his post. The announcement comes after Whitney Wolfe, a co-founder of the app, accused Rad and Justin Mateen, Tinder's previous Chief Marketing Officer, of sexual harassment. Show More Summary

AirTran A+ Rewards Program Ends Today

3 weeks agoTravel / Air Travel : The Gate

Kevin Krone — who is the vice president and chief marketing officer of Southwest Airlines — sent the following e-mail message to members of the AirTran A+ Rewards frequent flier loyalty program earlier this morning... The post AirTran A+ Rewards Program Ends Today appeared first on The Gate.

Women in Business: Robin Goldberg, CMO of the Minerva Project

Robin Goldberg is the Chief Marketing Officer of the Minerva Project, a groundbreaking venture to reinvent the university experience for the world's brightest and most motivated students. Prior to joining Minerva, Robin spent more than...Show More Summary

Suncor to Regularly Consider Shipping Western Canada Crude Overseas

Suncor Energy Inc will look regularly at the economics of shipping Western Canadian crude from the country's East Coast to markets overseas, Chief Executive Officer Steve Williams said on Thursday. The post Suncor to Regularly Consider Shipping Western Canada Crude Overseas appeared first on gCaptain Maritime & Offshore News.

Brickstream Acquires Nomi For An In-Store Analytics Team Up

3 weeks agoTechnology : TechCrunch

Brickstream has acquired Nomi, a deal that brings together two companies in the in-store analytics market. Nomi co-founder and Chief Revenue Officer Wesley Barrow told me that even though this is technically an acquisition, “Everyone...Show More Summary

Cadillac Test Drive Miles Promotion Pulled Early: What Happened?

At the beginning of the month I spoke with American AAdvantage President Suzanne Rubin and Cadillac’s Chief Marketing Officer Uwe Ellinghaus about the new marketing tie up between the two companies. American launched Cadillac tarmac transfers for their top ‘Concierge Key’ customers making tight connections at certain airports. Show More Summary

UPDATED: Bolthouse CEO is Produce Marketer of the Year

ANAHEIM, Calif. – Jeff Dunn, president and chief executive officer of Bolthouse Farms, has been named Produce Marketer of the Year by The Packer. Appoints Muralikrishnan B, Former Country Manager eBay India, as COO has appointed Muralikrishnan B as Chief Operating Officer responsible for end to end Customer Experience including Product Management, Customer Support, Marketing besides Operations and Data Analytics.

Tuesday Odds and Ends

-Brothers & Sisters enlists Idris Elba for Sky campaign (video above). -Grupo Gallegos announced the hiring of Jennifer Rusin-Mull as chief marketing officer. -Integrated production company ACNE announced the addition of Luis Aguiluz...Show More Summary

True North at Southwest Airlines

Take a bow, Southwest Airlines! I salute your new marketing campaign "straight from the heart!" A no-brainer for me as "chief expression officer" for matters of the heart. I find myself curious, frequently, to ask people how they like...Show More Summary

Digital media exec eyes international market

Digital media consultancy Omnigon's new chief commercial officer, David Nugent, 50, has his sights set on global expansion. This year, the company opened an office in London and plans to debut in Los... To view the full story, click the title link.

Is Japan Next Stop For Netflix? Ted Sarandos Chats Expansion And Not Killing Windows: Mipcom

Last month, Netflix launched in six new European markets and now serves 50M subscribers in 50 countries around the world. Pretty soon, Chief Content Officer Ted Sarandos said this morning, Asia will be the only place Netflix isn't embedded. Show More Summary

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