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Rio 2016 and the Future of Broadcast Sports Marketing

Catherine Warburton, Chief Investment Officer, Assembly Did you catch the U.S. women’s gymnastics team win the gold in Rio? And if so, did you watch it on a desktop, your phone or the TV? Does it even matter? Millions of consumers viewed...Show More Summary

Why Bonin Bough Left Mondelez To Help Shepherd Small Businesses With LeBron James

The former Mondelez chief media officer is taking his global brand marketing skills to small business, and going deep on marketing's future in messaging. The former Mondelez chief media officer is taking his global brand marketing skills to small business, and going deep on marketing's future in messaging. Show More Summary

Macy's names new chief marketing officer

After a four-month search, Macy's has named Toys R Us exec Richard Lennox as its new chief marketing officer, following the May departure of 32-year brand veteran Martine Reardon. Mr. Lennox was most... To view the full story, click the title link.

How to Back Your Own Brand Through the Power of ‘No’

The following is a guest contributed post from Kimberly Tyner, Partner, Chief Creative Officer at … The post How to Back Your Own Brand Through the Power of ‘No’ appeared first on Mobile Marketing Watch.

MORE LIKE THIS, PLEASE: Whole Foods CEO Drops the Mic on Why Socialism Will Never Work. John Mack…

MORE LIKE THIS, PLEASE: Whole Foods CEO Drops the Mic on Why Socialism Will Never Work. John Mackey, chief executive officer of Whole Foods Market, recently debated John Roemer, a Marxist economics professor at Yale, on the question of “Capitalism vs. Socialism: Free to Choose or Free to Lose?” Roemer, a supporter of former Democratic […]

Meet the man charged with reviving Nokia's phone brand - CNET

Pekka Rantala, former CEO of Angry Birds' maker Rovio and a longtime Nokia veteran, is tapped as chief marketing officer for the Finnish startup tasked with selling phones and tablets under the Nokia brand.

Why the White House is Counting on Energy Storage

Michael Grasso, chief marketing officer of Sunrun, looks to the future of energy storage in light of the recent White House commitment on storage technology.

Disrupting Higher Education

Throughout my career as chief customer officer, and chief marketing officer, I've had the privilege to collaborate and serve numerous executives in the higher education industry. Based on my experience, I strongly believe that two of the most disruptive executive thought leaders in higher education are Dr. Show More Summary

Building a Brand Through Experience Design

  Recently, I had the good fortune of conducting a joint interview with Don Schuerman, chief technology officer and vice president of product marketing at Pegasystems on the topic of customer experience. Don brought an intriguing perspective...Show More Summary

Xaxis Names Lucas Mentasti Chief Executive Officer

Xaxis, a mammoth programmatic audience company, announced this week the promotion of Lucas Mentasti to … The post Xaxis Names Lucas Mentasti Chief Executive Officer appeared first on Mobile Marketing Watch.

Natalie Kerris, Former PR Director at Apple, Leaves Twitter After Just Six Months

Alex Kantrowitz, reporting for BuzzFeed: Natalie Kerris, who joined Twitter as its VP of communications in February, is leaving the company, BuzzFeed News has learned. Leslie Berland, Twitter’s chief marketing officer, will lead both marketing...Show More Summary

OPINION: STAND BY YOUR BRAND (LEARNING TO SAY NO TO OFF-BRAND OPPORTUNITIES)

The following is a guest contributed post from Kimberly Tyner, Partner, Chief Creative Officer at … The post OPINION: STAND BY YOUR BRAND (LEARNING TO SAY NO TO OFF-BRAND OPPORTUNITIES) appeared first on Mobile Marketing Watch.

#CXOTALK General Electric and the industrial internet of big things

GE's Chief Marketing Officer, Linda Boff, explains how this iconic brand develops products for the Internet of Things at industrial scale. The are important lessons for every enterprise marketer and product designer.

MiB: Market Wizard Jack Schwager

In this week’s “Masters in Business” podcast – our 100th episode! — we chat with Jack Schwager, co-founder and Chief Research Officer for FundSeeder, and author of “Market Wizards: Interviews With Top Traders (there are 4 in the series). Show More Summary

Rauxa, the Industry's Largest Woman-Owned Agency, Names First Chief Creative Officer

Rauxa, a California-based independent full-service marketing agency, announced the hiring of Kate Daggett as its first chief creative officer on the same day it certified its status as the the largest independent agency currently owned...Show More Summary

Energy Giant Schlumberger Fires Another 8,000 As "Market Conditions Worsened" In Q2

Last quarter, Paal Kibsgaard, the Chairman and Chief Executive Officer the world's largest oilfield services company, Schlumberger warned that "the decline in global activity and the rate of activity disruption reached unprecedented levels as the industry displayed clear signs of operating in a full-scale cash crisis. Show More Summary

Chobani Builds on Its Recent Success by Hiring Its First Chief Creative Officer

Greek yogurt brand Chobani announced today that Leland Maschmeyer will be the brand's first chief creative officer, effective Aug. 1. He will report to the brand's chief marketing and brand officer Peter McGuinness. Most recently, Maschmeyer worked with brand consultancy Collins as the company's chief creative officer. Show More Summary

How Machines Will Free the CMO

Artificial intelligence (AI) may unfetter the Chief Marketing Officer. Providing a necessary salvation for the CMO by giving them the requisite free time to pursue the necessary bottom-line-moving efforts that make marketing worthwhile and justifiably profitable.

Video Marketing Giant Appoints Jeff Fagel as Chief Marketing Officer

Eyeview, a leader in outcome-based video marketing has announced the addition of veteran digital executive, … The post Video Marketing Giant Appoints Jeff Fagel as Chief Marketing Officer appeared first on Mobile Marketing Watch.

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