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Yext Hires Former Salesforce VP Jeffrey K. Rohrs as CMO

Yext, a digital presence management platform, announced Monday the hire of Jeffrey K. Rohrs, formerly of Salesforce, as the company’s Chief Marketing Officer. Rohrs was most recently the vice president of marketing insights at Salesforce, having joined the company as part of its $2.5 billion acquisition of ExactTarget in 2013. Show More Summary

Stocks tumble on Greece and Puerto Rico debt woes

yesterdayNews : The Newsroom

David Kotok, chief investment officer at Cumberland Advisors, expects the market to be "rocky" and volatile in the face of these cross-Atlantic debt concerns but remains overall bullish on stocks.

A tech company once told Facebook's Sheryl Sandberg it would 'never' hire someone like her (FB)

Sheryl Sandberg is the Chief Operating Officer for Facebook, one of the biggest companies in the world. Its market cap was $231.6 billion as of March 2015, making it one of the world's most valuable tech companies behind Apple, Google, and Microsoft. Show More Summary

Untouchalbe Government

This sounds like another "Metropolitan Pier and Exposition Authority" type scam: Choose Chicago, the city’s taxpayer-subsidized tourism bureau, secretly gave its chief marketing officer a six-figure payout when he left after just two and a half years on the job, newly released records show.Warren R. Show More Summary

Extra Extra: Choose Chicago Making Non-'Epic' Moves

Just a day after the city's tourism board pulled the plug on its latest marketing campaign because of concerns of limited funding from the stage budget crisis, a new report says its former chief marketing officer received a six-figure severance package. [ more › ]

Wells Fargo: Critics of Ad Featuring Gay Couple Are Ignoring ‘Demographic Reality’ – VIDEO

5 days agoLGBT / Gay : Towleroad

Wells Fargo’s chief marketing officer is speaking out about the company’s “controversial” ad back in April featuring a gay couple learning sign language as they prepare to adopt a deaf child. You’ll recall the heartwarmi… The post Wells Fargo: Critics of Ad Featuring Gay Couple Are Ignoring ‘Demographic Reality’ – VIDEO appeared first on Towleroad.

Completely Rethinking Marketing Is Essential in Today’s Customer-Centric World

Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite As my friend Brian Solis says, “This is a time to question everything.” Let’s start with marketing, because it’s overdue for a revolution. Today’s customers are in the driver’s seat – it’s a buyer’s market and the buyers are better informed than ever. Prior […]

How Are Chief Information Officers and IT Leaders Using Twitter?

So often the social media discussion revolves around marketers, but there’s another group of highly influential leaders in the business world: Chief Information Officers. There are CIOs and IT leaders in every industry and these leaders...Show More Summary

Internal Memo: DigitasLBi Boston/Detroit President Leaves for CVS Gig

Norman de Greve, the DigitasLBi veteran named president of its Boston and Detroit offices just under one year ago, has left the agency for a gig as chief marketing officer at CVS Health. de Greve joined the ad world after a stint asShow More Summary

Lionsgate Promotes Tim Palen to Chief Brand Officer

He will serve as the indie studio's top film marketing executive, having added president of worldwide marketing to his duties. read more

Robb Report Adds Three

Robb Report has added three staffers to its sales and marketing team. Details are below. John Ruvolo has been named chief digital revenue officer. He comes to Robb Report from Martini Media, where he served as chief revenue officer. Paige McCrensky has been named as senior VP of marketing. Show More Summary

Tim Palen Upped To Chief Brand Officer, President Of Worldwide Marketing At Lionsgate

Lionsgate senior executive Tim Palen has been promoted to Chief Brand Officer and President of Worldwide Marketing, overseeing a team of 40 employees spread out among media, creative advertising, digital media, promotions, licensing and merchandising and location-based entertainment across all labels. Show More Summary

Verve Mobile Taps New Chief Marketing Officer

Verve Mobile, a leading location-based mobile marketing platform, has just announced the appointment of Julie Bernard as the company’s new chief marketing officer. According to a provided statement, Bernard brings over two decades of retail marketing experience. Show More Summary

Here’s why your home may be languishing on the market

David Howell, executive vice president and chief information officer at McEnearney Associates, writes an occasional column on the Washington area real estate market.We’ve had a very healthy spring market in the Washington area. Of course,...Show More Summary

How Can CMOs Make Sense of Big Data?

As with so many other areas of the modern economy, marketing has been revolutionized in the past few years by the growth of data analytics. Marketing teams and chief marketing officers (CMOs) are using big data for search engine optimization (SEO), e-mail marketing, customer segmentation, loyalty and rewards programs, and [...]

The CMO’s Dilemma: Bringing Formula 1 to America (podcast)

In the first of a series of interviews with chief marketing officers, we sat down with Michael Williams, the chief marketing officer for Grand Prix of America.

FitBit: We’re A Platform, Not a Commodity Hardware Sale

I spoke a short Woody Scal, the chief revenue officer, or CRO, of FitBit (FIT), who oversee sales, marketing and business development as, following the company’s blow-out IPO this morning. The stock is up $10.05, or over 50%, from its offer price of $20, at $30.02. I noted that CRO is a relatively new title — [...]

Some Advice On Finding--And Embracing--Your Life's True Calling

How a successful, busy CMO united her identities as a businesswoman and a humanitarian supporting orphans in Rwanda. Donna Wiederkehr is the chief marketing officer of Dentsu Aegis Network Americas, where she helped secure $6 billion of business in the last two years (including a massive $3 billion account, GM). Show More Summary

WeWork president | DealNews chief marketing officer | NBA chief diversity officer

WeWork: Artie Minson, 44, joined the provider of shared workspace for entrepreneurs, freelancers, startups and small businesses as president and chief operating officer. He was previously chief... To view the full story, click the title link.

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