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Boston’s best CMO fired from HubSpot: allegedly tried to obtain Dan Lyons’ tell-all book

Two months ago we surveyed over 2,000 Boston marketers for our CMO-only conference in Boston, looking for the best local chief marketing officer. HubSpot’s Mike Volpe won hands down. This week, however, he was fired for allegedly having tried to obtain a copy of former employee Dan Lyons’ upcoming tell-all book about his two years with […]

Execs from Google, Amazon, & WebMD Join Practice Fusion

Practice Fusion, a cloud-based EHR platform for doctors and patients, today announced the hiring of four new members to its leadership team: Matt Ackley as Chief Marketing Officer; Dorothy Gemmell as Senior Vice President, Life Science...Show More Summary

Online Marketing News: Twitter Gets Eventful, Facebook Gets Secretive, Google+ Gets Going

Why Are B2B Content Strategies Important – The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. Find out more from this great infographic. Chief Marketing Officer (CMO) [...]Show More Summary

Point72 Hires New Head of Data and Analytics

The $9 billion investment firm run by Steven A. Cohen is continuing its push into the world of big data, hiring former Bridgewater Associates co-head of research Matthew Granade as chief market intelligence officer.

How Zillow employed one of the scrappiest strategies ever to become a $4.5B leader

We’re delighted to announce that Amy Bohutinsky, Zillow’s chief marketing officer, has agreed to speak at GrowthBeat next month. She’ll explain how the company has grown into a $4.5 billion market-leading real estate network — within a decade, and mostly without an ad budget. (GrowthBeat, our event in SF on August 17-18, is focused on explaining the […]

Hubspot Fires Its CMO Over an Ethics Violation

Chief marketing officer Mike Volpe reportedly attempted to get a draft of a book about the company written by a former employee.

Hubspot just fired a top exec over a scandal involving an upcoming book about the company

Two top executives are gone from HubSpot after several of the company's top executives became embroiled in a book scandal. HubSpot fired Mike Volpe, its chief marketing officer, after he violated the company's code of ethics, according to a press release from the inbound-marketing company. Show More Summary

Despite Wall Street's Impatience, Twitter's First CMO Will Have to Play the Long Game

Twitter is looking for a chief marketing officer a couple months after Anthony Noto, its chief financial officer, took over marketing on what turned out to be a temporary basis. Noto revealed the hiring plan Wednesday during his company's...Show More Summary

Underdog lingerie company aims at Victoria's Secret

July 29 -- In this edition of Bloomberg's Small to Big, Adore Me Founder and Chief Executive Officer Morgan Hermand-Waiche explains how his online lingerie company, aims to challenge Victoria's Secret's dominance in the market.     ...

Friday Fotos | Tribe Edition

Some say it takes a village to raise a child. We say it takes a tribe. Cordell, you rock! We had an office visitor Friday. It could have been a ruff day without him! John Moore is Brains On Fire’s Chief of Wahoo or Marketing Raconteur! While it may appear that his only loves in […] The post Friday Fotos | Tribe Edition appeared first on Brains on Fire.

GrowthBeat 2015: Learning to grow with Pinterest, LinkedIn, Facebook, Yahoo, and top brands

VB EVENT: In February, we brought together 180 chief marketing officers and top executives to strategize on new growth strategies in a 2,000-plus product-marketing-technology universe. Now we’re inviting the world. GrowthBeat 2015 kicks off in just three weeks, and VentureBeat has never had such a stellar cast of marketing all-stars. We will answer questions such as how […]

Subway's Chief Marketing Officer to Leave Company

The news comes nearly two weeks after the home of the chain's long-time pitchman Jared Fogle was raided by federal and state authorities.

Subway chief marketing officer leaving company

last weekNews : NY Daily News

Subway's chief marketing officer Tony Pace is leaving the company to start a marketing consultancy.

Subway CMO Tony Pace Leaving to Start His Own Shop

Tony Pace, Subway's svp and chief marketing officer, will step down on Sept. 30. After nearly a decade with the sandwich chain, Pace is leaving to start his own marketing consulting firm, called Cerebral Graffiti. The new firm will focus...Show More Summary

Interview with Aeroplan – Send us your Questions!

We are excited to be interviewing the Chief Marketing Officer Mr. John Boynton of Aimia (Canada), owner of the popular Canadian loyalty program Aeroplan! Appointed CMO of Aimia in Canada to expand the program in September 2014, Mr. Boynton...Show More Summary

YouTube Is Now Bigger Than Individual Cable Networks

Following the results of a strong second quarter, Google’s stock jumped 16.3% -- which added $65 billion in market value on Friday. During the earnings call, Google’s chief business officer Omid Kordestani said that YouTube is now bigger than any individual U.S. cable network for the key demographic of 18-49 year olds. Kordestani [...]

Starz Hires Time Warner Cable Exec To Oversee Products and Marketing

If you can sell Time Warner Cable, then you should be able to sell just about anything — right? Starz is about to find out: It just hired TWC’s Chief Marketing Officer, Jeffrey Hirsch, for a new job as President of Global Marketing and Product Planning. Show More Summary

How To Get Your Focus Back. Your Time Too.

We are freelancers. We need to manage our time, our projects, to be our own chief financial officer, customer manager, the marketing guy and.. oh right… we also need to work for what we were hired for – to be creative. On top of all that we’ve got to do every day, our technological body […] The post How To Get Your Focus Back. Your Time Too. appeared first on Bold & Creative.

IBM Systems CMO: 10 Ways For Marketing To Deliver Business Value

Doug Brown, is Chief Marketing Officer for the IBM Systems Group, part of IBM Systems and Technology, which generates annual revenue of $20 billion. IBM Systems group serves IT infrastructure executives - Head of Operations/IT, Chief...Show More Summary

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