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Why it’s not enough for fast food companies to “give consumers what they want”

Fast food companies, time and again, talk about "giving consumers what they want," particularly as a way of explaining why they don't sell healthier foods. "We don't make what we want to sell," said Brad Haley, chief marketing officer for CKE Restaurants, which owns both Carl's Jr and Hardee's, at the Washington Post's Changing The Menu conference on food […]

Avanish Sahai of Demadbase: B2B Marketing Focuses on Accounts Not Individuals

Marketing to individual consumers is a lot different than marketing your products and services to other businesses. That is why Avanish Sahai, chief product officer for Demandbase, a targeting and personalization marketing platform for B2B marketers, says account-based marketing can improve your efforts to bring on more business customers. Show More Summary

The Bell Tolls for Internet Explorer

It's been clear for a while that Internet Explorer was on its way out, but now we know more about how the transition will happen. It's not going to be at the Microsoft Convergence conference on Monday; chief marketing officer Chris Capossela...Show More Summary

Accounts in Review: MetLife's Agency Review Follows a Clear Pattern

It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new Global Chief Marketing Officer Esther Lee is searching for a new lead agency, two months after arriving. Show More Summary

Spend Matters Welcomes John Conolly as Chief Marketing Officer

Categories: Breaking News, Featured Tags: General News, L1 We’ve hit a new stage of maturity – or immaturity, depending on perspective, and how well you know the individual in question – at Spend Matters. Today, we are proud to announce the addition of John Conolly as chief marketing officer. Show More Summary

Redflex CEO resigns as market for traffic cameras weakens

After less than two years on the job, the chief executive officer of a leading traffic-enforcement equipment manufacturer is resigning amidst a time of financial turmoil. Continue reading Redflex CEO resigns as market for traffic cameras...Show More Summary

Inside the Mind of Toy Company TOMY's Chief Marketing Officer, Willie Wilkov - Part I

Willie Wilkov is the Chief Marketing Officer for TOMY International, a company that makes toys your kids love. Follow Willie on Twitter: @Whizzlee. Photo: Willie Wilkov and his children spending time together. If there's one person on the planet to speak to about toys, it's TOMY's Chief Marketing Officer, Willie Wilkov. Show More Summary

Microsoft's evolving business model focuses on freemium, tighter cross-product integration

Microsoft Chief Marketing Officer Chris Capossela explains how Microsoft is attempting to transform its business model.

Burger King Brings Back Chicken Fries for Good

Burger King announced today that it is making its Chicken Fries item a permanent menu item. In an interview, Chief Marketing Officer Eric Hirschhorn told BurgerBusiness.com that the decision to bring Chicken Fries back for good was all about consumer demand and not about high beef prices. Show More Summary

Top 5 CMO Mistakes & How to Avoid Them (The Mistakes, Not the CMOs)

Introducing the 5 most difficult jobs in America, according to Career Overview: Coal Mining President of the United States Alaskan Crab Fishing Mercenary Chief Marketing Officer (CMO) Confession: I may have bumped up CMO a few spots. OK, a few hundred spots, but that job is darn hard. (I’m blending CMO and Director of Marketing […]

Digital Marketing Veteran Adrian Sexton Named Endemol Beyond COO

Endemol Beyond USA has named Adrian Sexton, a digital marketing veteran who previously held top digital media positions at Participant Media and Lionsgate, as its chief operating officer, said President Will Keenan. Endemol Beyond USA...Show More Summary

Report: How Chief Marketing Officers Use Twitter

Chief Marketing Officers are some of the biggest thought leaders in the social media world. Whether CMOs are involved in B2C, B2B, or agency marketing, marketers of all stripes can learn from their actions. A new study from social insights...Show More Summary

Thursday Morning Stir

-Air France released a new flight safety video (video above). -Adweek shares “10 Intriguing Things That Helped SXSW Rock Again.” -Gareth Jones, chief brand and content officer, international chief marketing officer at DigitasLBi, explains...Show More Summary

Women in Business: Sharon Rowlands, Chief Executive Officer, ReachLocal

Sharon Rowlands was named CEO of ReachLocal in April 2014. Ms. Rowlands has more than 20 years of experience leading multi-billion dollar companies serving small and medium-sized businesses, financial markets, and enterprise customers. Show More Summary

Adobe CMO Ann Lewnes: Brands Need To Study, Respect Relationships With Consumers

Just as quickly as the next hot app — say, Meerkat — can rise (and fall), social marketing trends can also shift. Adobe Chief Marketing Officer Ann Lewnes — fresh off an interview with ‘Birdman’ actor Michael Keaton — spoke with SocialTimes...Show More Summary

The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15

The Marriage of Marketing and IT It’s “game on” for Chief Marketing Officers (CMOs). They are now spending more than every corporate office outside IT. The biggest driver of this tech spending binge? Big data. Increasing social media...Show More Summary

Chief Content Officer - New York, NY

Company: Lincoln Center for the Performing Arts, Inc. Location: New York, New York Industry: Marketing - Branding Career Level: Executive (SVP, EVP, VP) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Wednesday Morning Stir

-Borghi/Lowe Brazil created a bizarre call for entries for Creative Club São Paulo entitled “Mole” (video above). -The “Pepsi Challenge” is returning as a social media causevertising campaign. -Nina Jasinski, chief marketing officerShow More Summary

Women in Business: Rebecca Mahony, Chief Marketing Officer, Teads

Rebecca Mahony is the Chief Marketing Officer to the inventors of outstream video advertising and a global monetization platform for publishers, Teads, where she is responsible for supervising the company's global marketing, communication, and publicity initiatives. Show More Summary

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