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Why Lyft is trimming its pink mustache

John Zimmer, the cofounder and president of Lyft, was sitting in a meeting this week with his new chief marketing officer and one of the company's partners looking at data about the "ride-sharing" market. It should have been a fairly...Show More Summary

Q&A: Alcatel OneTouch Exec On China Challenges, New Players

Alcatel OneTouch is among Chinese smartphone makers that have been expanding their global footprint. The company's Chief Marketing Officer Dan Dery discussed the challenges of the Chinese market, why Alcatel OneTouch is betting on the low-end market and how new entrants like Xiaomi are shaking things up.

BMO Private Bank: Junk-Bond CEF Discounts Don’t Show Panic

Falling crude has put serious strain on the high-yield bond market, raising concerns that losses could spill more broadly into stocks. But Jack Ablin, chief investment officer at BMO Private Bank, doesn’t see panic in the market when he studies high-yield bond closed-end funds. CEFs have a fixed number of shares, so every seller must [...]

Deezer Expands U.S. Presence, Names Beth Murphy Chief Marketing Officer

As it expands further into the crucial U.S, market, digital music streaming service Deezer has named Beth Murphy as Chief Marketing Officer. She will be focused on leading Deezer's global brand, along with product marketing, product management, acquisition, engagement and customer service efforts for the U.S. Show More Summary

An NYC Visit With DE-CIX At 60 Hudson

Last week I had the rare pleasure of an in-person visit at 60 Hudson on New York City. Frank Orlowski, the Chief Marketing Officer of DE-CIX, and the always helpful folks at Zayo’s zColo division, where DE-CIX has its cage, offered me a tour. And since I am once again based in the area I […]

"Here's Why Retailers Keep Sending You Catalogs."

Because they hate the environment? According to NPR, it's because they help us dream. "We look at them less as tools and more as magazines for our customers," says Felix Carbullido, chief marketing officer at Williams-Sonoma. "They've become more editorial. Show More Summary

Trulia CMO Leaves for Ride Sharing Lyft

After less than 1 year in the role, Kira Wampler, has left as Chief Marketing Officer of Trulia and joined the new ride sharing company, Lyft, as CMO.

Not to be overshadowed by Uber, Lyft announces new CMO and CFO

Lyft, the tech industry’s other transportation giant, has some news to share today: the company is expanding its executive team with the addition of two new executives, new chief marketing officer Kira Wampler and chief financial officer Brian Roberts. We’re all still agape after Uber announced its second $1.2 billion funding round, but let’s shift our eyes to Lyft […]

Women in Business Q&A: Peggy Maher, Chief Marketing Officer, Barclaycard US

Peggy Maher is the Chief Marketing Officer of Barclaycard US. In this role, Peggy supports Barclaycard US' growth ambitions by developing engaging marketing for new and existing customers, intuitive digital experiences, and customer-centric new products. Show More Summary

Great Nonprofit Marketing Jobs: Moving Up Monday

Post YOUR open nonprofit marketing and communications positions here Associate Director of Communications and Communications Assistant Demos (New York, NY) Chief Strategy and Communications Officer Bay.org (San Francisco, CA) Communications...Show More Summary

Women in Business Q&A: Blair Christie, Senior Vice President and Chief Marketing Officer, Cisco

Blair Christie is Cisco's Chief Marketing Officer, with responsibility for the company's Global Marketing, Corporate Communications, and Government and Community Relations groups. Her organization is responsible for positioning Cisco's...Show More Summary

Zimfo Bytes

United Fresh Produce Association welcomes Mary Coppola as Senior Director, Marketing Communications. Syngenta AG, the world’s largest maker of crop chemicals, said it will cut or relocate 1,800 jobs as Chief Executive Officer Mike Mack tries to tackle its cost base in countries such as Switzerland. Show More Summary

Yahoo! Inc. (YHOO)’s Marissa Mayer Remains Focused Despite ‘Noise’ From Investors: Kathy Savitt

Yahoo! Inc. (NASDAQ:YHOO) is enjoying an impressive run in the market at the back of chief marketing officer, Kathy Savitt, reiterating the company is a pure tech & media play. During an interview on Bloomberg, Savitt emphasized that the giant search engine company remains focused on developing products that people consume and enjoy every day. […]

AOL Promotes Allie Kline to CMO

AOL has promoted Allie Kline to chief marketing officer. Kline was most recently CMO of AOL Platforms. She will continue to oversee that division in her new role. Kline joined AOL last year from 33Across, where she also served as CMO. “Allie...Show More Summary

Allie Kline Gets Promoted To CMO Of AOL Inc.

AOL just announced that Allie Kline, who was already chief marketing officer for AOL Platforms, has been promoted to CMO for the company as a whole. AdAge reported yesterday that Erika Nardini would be leaving her role as CMO of AOL Advertising, and that Kline would be taking on Nardini’s duties. Read More

Mobile Needs to Be Considered a Strategy, Not a Campaign

Most marketers see mobile advertising as a campaign, not as its own strategy. According to a study conducted by the Chief Marketing Officer Council, only a scant 17% of respondents reported that their mobile efforts lined up with their entire marketing strategies. According to Laurie Sullivan of MediaPost, who was privy to the report’s findings, […]

CMO of the Week: Antonio Lucio of Visa and the Nuances of Modern Marketing

As the media landscape continues to splinter, staying on top of new and emerging digital media is a challenge for all CMOs. For Antonio Lucio, Global Chief Brand Officer of Visa, this challenge means that a digital mindset has to be integrated into the core of his company’s marketing strategy, not easy for a business with as much history as Visa.

Every Company Needs A Chief Digital Officer

In an increasingly digital world, where everything from marketing to R&D and customer service is becoming digital, the Chief Digital Officer (CDO) is more important than ever in helping drive company growth and a better connection with customers. Read More

Women in Business Q&A: Eileen C. McDonnell, Chairman, President & Chief Executive Officer, Penn Mutual

Eileen C. McDonnell has been chairman, president and chief executive officer of Penn Mutual since July 2013. She was appointed chief executive officer in 2011, and president in 2010, after serving as chief marketing officer since 2008. Before...Show More Summary

10 Tuesday PM Reads

My afternoon train reads: • Flash Boys Raise Volatility in Wild New Treasury Market (Bloomberg) • Is the Pursuit of Alpha Sabotaging Investment Success? (Chief Investment Officer) • Bubble Behavior? (Alhambra Investment Partners) • Richest...Show More Summary

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