Trend Results : Chief Marketing Officer

Related Searches

Blog Post Results (1-20 of 1474)


SC Johnson Taps Pepsi Exec as Next Global CMO

Ann Mukherjee, a key architect of PepsiCo's brand strategy in recent years, is moving to SC Johnson as the packaged-goods giant's first global chief marketing officer. SC Johnson, which spends more than $1 billion annually in global media, confirmed Mukherjee's appointment this afternoon. Show More Summary

10 Tuesday AM Reads

Our two-fer-Tuesday, free range morning train reads: • This Is Why Public and Private Market Valuations Are Completely Different (Mahesh VC) see also Silicon Valley Raises $75B in Venture Capital (Chief Investment Officer) • White House...Show More Summary

Former CIO Mike Capone Leads Largest New York Based Technology Start Up As COO

Mike Capone is the chief operating officer of the largest technology company founded in New York by market capitalization – Medidata Solutions, which is a $400 million revenue company that provides cloud-based solutions for life sciences companies. Though new to the industry when he joined the company a year ago, [...]

TBS Hires Lauren Hurvitz As Chief Communications & Corporate Marketing Officer

Turner Broadcasting System has hired Lauren Hurvitz, formerly of Starcom Mediavest Group, as its EVP and chief communications and corporate marketing officer, the company announced today. In the new role, Hurvitz will be responsibleShow More Summary

SAPVoice: In A Socially Conscious World, Brand Integrity Starts With A Higher Purpose

By Alicia Tillman, Chief Marketing Officer, Ariba -  an SAP company Today’s consumers are socially conscious and lean toward brands that have a higher purpose. Research shows that if given a choice, most consumers will purchase a brand with a cause over one without. Think about the RED initiative started several years ago [...]

Mobile ad tech company Fiksu lays off 25 in the U.S., closes foreign offices

Mobile marketing technology company Fiksu today made cuts to its staff for the second time in a year. Founder and chief executive Micah Adler confirmed the news to VentureBeat in an email today after VentureBeat received a tip on the layoffs. “Roughly 25 employees in the U.S. were impacted, and also a few small international […]

Sonia Simone on How a Podcast Fits Into a Content Marketing Strategy

There are not one but two renowned Defenders of Humanity on this week’s episode of The Showrunner. Sonia Simone, Chief Content Officer for Rainmaker Digital, joins Jerod Morris and Jonny Nastor to discuss how your podcast can (and should) fit into your overall content marketing mix. Show More Summary

Linda Boff Is GE's New CMO

The move comes after former CMO Beth Comstock was recently bumped up to vice chair. GE just named Linda Boff its new chief marketing officer. Read Full Story

GE names brand executive Boff as chief marketing officer

(Reuters) - General Electric Co on Tuesday named top brand executive Linda Boff as its chief marketing officer, as the U.S. conglomerate tries to position itself as a digital industrial company. Previously executive director of global brand marketing, Boff will report to Beth Comstock, GE's prior marketing chief. Show More Summary

General Electric Chooses a Digital Marketing Pro to Be Its Next CMO

General Electric has a new female chief marketing officer, Linda Boff. Boff takes over the role from Beth Comstock, following Comstock's move to GE's first female vice chair at the beginning of September. Boff, former executive director of global brand marketing at GE, joined the company in 2003. Show More Summary

Great Minds On Music: Hans-Christian Schwingen, Chief Brand Officer At Deutsche Telekom, On Music

As Senior Vice President of Brand Strategy and Marketing Communications at Deutsche Telekom, Hans-Christian Schwingen has been responsible for brand strategy and marketing communications at Deutsche Telekom since October 2007.  In 2010, the prestigious trade publication CAMPAIGN added Schwingen to its Global Power List for his systematic positioning of the company [...]

GOLDMAN SACHS COO: There's a 'massive difference' between this tech bubble and the last one (GS)

The chief operating officer of Goldman Sachs, one of the leading advisers to technology companies, has said the tech scene is "bubble-ish." Goldman Sachs COO Gary Cohn fell short of describing the market as a fully developed bubble,Show More Summary

Marketing Your Data Governance Plan Internally

by Angela Guess Michael Shashoua recently wrote for Waters Technology, “Is data governance actually a marketing problem?... Chris Bannocks, newly installed as chief data management officer at ING Bank, defines data governance as a business problem, at least in part—not only an operational issue. Show More Summary

Friday Fotos | Tribe Edition

Some say it takes a village to raise a child. We say it takes a tribe. Cordell, you rock!   We had an office visitor Friday. It could have been a ruff day without him!   John Moore is Brains On Fire’s Chief of Wahoo or Marketing Raconteur! While it may appear that his only … The post Friday Fotos | Tribe Edition appeared first on Brains on Fire.

Citi Cards' Chief Customer Experience Officer Answers 4 Questions For Marketing Innovators

Article by Ernan Roman Featured on Alice Milligan is the chief customer experience officer for Citi Cards, the world's largest credit card issuer, where she is responsible for driving all aspects of customer experience and engagement...Show More Summary

Will ‘Pay-Per-Face’ Transform Advertising?

The following is an exclusive guest contributed post from Rodolfo Saccoman, Chief Executive Officer of AdMobilize. When 88% of a marketplace feels something is “very important,” you’d think those who serve that market would be listening—but so far they’re not, at least not fully. Back in 2013, a study by the Association of National Advertisers […]

Citigroup CFO expects 5 percent decline in third-quarter markets revenue

NEW YORK (Reuters) - Citigroup Inc expects its third-quarter markets revenue to fall by about 5 percent from a year earlier, Chief Financial Officer John Gerspach said on Wednesday. The decline largely stems from a strong comparable performance in September 2014 in its interest rates and currency business, Gerspach said at an investor conference. Show More Summary

Focus on Customer Service: Wink Frozen Desserts [PODCAST]

Jordan Pierson is the Chief Marketing Officer at Wink Frozen Desserts, talks with Dan Gingiss and Dan Moriarty about the company's dedication to its niche customers in this week's episode of the Focus on Customer Service Podcast. 

Leaked Lumia 550 rounds out Microsoft’s Windows 10 Mobile offerings

When Microsoft’s  Executive Vice President and Chief Marketing Officer recently spoke at Citi analyst conference he spoke only of Microsoft’s high end and enterprise handset offerings, saying: For us in the next couple of years we’re really going to focus on building phones that obviously showcase Windows 10, but we’re going to try to build phones for […]

Copyright © 2015 Regator, LLC