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MiB: Market Wizard Jack Schwager

In this week’s “Masters in Business” podcast – our 100th episode! — we chat with Jack Schwager, co-founder and Chief Research Officer for FundSeeder, and author of “Market Wizards: Interviews With Top Traders (there are 4 in the series). Show More Summary

Rauxa, the Industry's Largest Woman-Owned Agency, Names First Chief Creative Officer

Rauxa, a California-based independent full-service marketing agency, announced the hiring of Kate Daggett as its first chief creative officer on the same day it certified its status as the the largest independent agency currently owned...Show More Summary

Energy Giant Schlumberger Fires Another 8,000 As "Market Conditions Worsened" In Q2

Last quarter, Paal Kibsgaard, the Chairman and Chief Executive Officer the world's largest oilfield services company, Schlumberger warned that "the decline in global activity and the rate of activity disruption reached unprecedented levels as the industry displayed clear signs of operating in a full-scale cash crisis. Show More Summary

Chobani Builds on Its Recent Success by Hiring Its First Chief Creative Officer

Greek yogurt brand Chobani announced today that Leland Maschmeyer will be the brand's first chief creative officer, effective Aug. 1. He will report to the brand's chief marketing and brand officer Peter McGuinness. Most recently, Maschmeyer worked with brand consultancy Collins as the company's chief creative officer. Show More Summary

How Machines Will Free the CMO

Artificial intelligence (AI) may unfetter the Chief Marketing Officer. Providing a necessary salvation for the CMO by giving them the requisite free time to pursue the necessary bottom-line-moving efforts that make marketing worthwhile and justifiably profitable.

Video Marketing Giant Appoints Jeff Fagel as Chief Marketing Officer

Eyeview, a leader in outcome-based video marketing has announced the addition of veteran digital executive, … The post Video Marketing Giant Appoints Jeff Fagel as Chief Marketing Officer appeared first on Mobile Marketing Watch.

Google VP Lucas Watson Lands New CMO Gig

This week, Intuit named Lucas Watson as executive vice president, chief marketing and sales officer. … The post Google VP Lucas Watson Lands New CMO Gig appeared first on Mobile Marketing Watch.

'Dragons' are lurking in the economy that will crash the market

In today's global economy, you have to be careful where you step or you might be gobbled up. At least Tad Rivelle thinks so. The Chief Investment Officer of Fixed Income for the TCW Group, Rivelle highlighted the myriad of dangers in...Show More Summary

Starz Ups Alison Hoffman To Chief Marketing Officer

Starz has promoted Alison Hoffman from EVP of Marketing to the newly-created position of Chief Marketing Officer. Based in Beverly Hills, Hoffman spearheads all consumer and affiliate marketing for the network, including brand and creative strategy, media planning and digital and social marketing. Show More Summary

A Microsoft exec is making a surprise move to Wall Street, and it highlights how trading is changing

Global securities firm Citadel has hired a new key executive — from Microsoft. B. Kevin Turner, who was chief operating officer of Microsoft for 11 years, has joined Citadel as CEO of Citadel Securities, the hedge fund's market making...Show More Summary

SAPVoice: The Psychology Behind Marketing

By Alicia Tillman, Chief Marketing Officer, SAP Ariba Marketers spend a great deal of time dissecting the customer experience and attempting to define the moment where a prospective customer takes the plunge and commits to a purchase. While many aspects of this decision-making process stem from a very tangible and quantifiable [...]

Microsoft’s COO Kevin Turner leaves the company

Microsoft’s Chief Operating Officer, Kevin Turner is leaving the company. He will be joining Citadel Securities as the CEO. Kevin Turner worked at Microsoft for 11 years, handling the sales and marketing efforts of Office 365, and much more. Turner led a team of more than 51,000 Microsoft employees in 191 countries. Before joining Microsoft, Turner […]

The world according to a $2 trillion investment chief you've probably never heard of (SPY, SPX, DJI, IXIC, USO, WTI, OIL, TLT, TLO, USD, DXY, GBP)

Mark Haefele is probably the most influential voice in the market you've never heard of. A former lecturer and acting dean at Harvard University who was also once a hedge fund manager, Haefele is now global chief investment officer at...Show More Summary

Four Charts that Worry Investment Experts

While the stock market appears to be brushing off the shock of UK’s momentous vote to leave the EU last week, a large number of concerning economic trends were recently discussed on our podcast between Chief Investment Officers Brian Pretti of Capital Planning Advisors and Chris Puplava of our parent company, PFS Group.

Chipotle Marketing Exec Indicted in Major Crackdown on Cocaine Buyers in New York

Mark Crumpacker, Chipotle's chief creative and development officer, has been indicted as part of a New York City drug ring bust. The Chipotle executive and Fox Business producer Katie Welnhofer were among 18 white collar buyers named as alleged "key repeat customers" who bought cocaine. Show More Summary

#CXOTALK Cisco's Chief Privacy Officer: Marketing, personalization, and trust

A top world expert shares practical advice on privacy policy, implications for marketers, and how platforms should think about trust.

Branded Conflict

By Scott Donaton, Chief Content Officer, DigitasLBi "The Displaced" could well be the title of a film about the plight of old-school marketing and media executives in the age of digital disruption. Instead it's a beacon of light that...Show More Summary

WWE's chief brand officer Stephanie McMahon tells us the 3 magic qualities of a superstar and reveals her favorite wrestler of all time

You couldn't get a marketer that's more of an embodiment of the brand they look after than Stephanie McMahon. McMahon is WWE's chief brand officer, who has worked for the company since she was a teenager, in a variety of roles from selling...Show More Summary

How Kentucky Fried Chicken Learned To Embrace The Colonel--And Their Full Name

KFC's chief marketing officer Kevin Hochman explains the rotating Colonel Sanders ad campaign and rebranding as artisanal fried chicken. Stop us if you've heard this one before: KFC changed its name from Kentucky Fried Chicken because,...Show More Summary

Sony Pictures Marketing Exec Dwight Caines Exit Clarified

This isn’t a surprise, but Sony Pictures marketing chief Josh Greenstein just announced internally that motion picture group domestic marketing exec Dwight Caines is exiting this summer. Here’s the email just sent out. From: Office of...Show More Summary

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