Trend Results : Chief Marketing Officer

Blog Post Results (1-20 of 1437)


Subway Chooses BBDO as Agency to Guide It Into the Post-Jared Era

Beleaguered sandwich chain Subway has chosen BBDO as its new creative agency of record after a review. The company announced its review earlier this summer after two big changes: the departure of chief marketing officer Tony Pace and...Show More Summary

Digital Business Transformation Is a Team Sport

Matt Preschern is Executive Vice President and Chief Marketing Officer of HCL Technologies, a US$6.0 billion global information technology services company. As the company's CMO, Matt leads all marketing functions including global business and strategic marketing, sales enablement and corporate communications. Show More Summary

Ignore markets, Alibaba CEO tells staff

Alibaba’s Daniel Zhang pens memo to 35 000 workers, telling them to focus on their jobs and customers amid market rout. ||| Hong Kong - Alibaba Group Holding Ltd’s chief executive officer exhorted employees on Tuesday to ignore plunging...Show More Summary

Global Reforms Instead of Blaming China Needed to Stabilize Economy

Chief Investment Officer at Saxo Bank Steen Jakobsen spoke to Sputnik about the global market situation and how politicians blame other economies before taking a look at the staggering amount of debt that is responsible for the economic situation the world is in right now.

Erin McPherson, Jeremy Welt Exit Maker Studios

3 days agoWeb / Web Videos : Tubefilter

Maker Studios is undergoing a major reshuffling of executive talent. The YouTube multi-channel network’s Chief Content Officer Erin McPherson and Senior Vice President of Marketing Jeremy Welt have officially left the company. McPherson worked at Maker for over two years, before the MCN’s acquisition by Disney in March 2014. Show More Summary

Why American Eagle's Next CMO Should Maintain Its Already Positive Flight Plan

Michael Leedy's eventual successor as chief marketing officer at American Eagle Outfitters should consider boosting the brand's digital outreach while doubling down on simple, honest messages like the acclaimed "Real" campaign for its Aerie lingerie in early 2014. Show More Summary

Op-ed: The Economist's Out Marketing Boss on Corporate Inclusivity

The venerated magazine's chief marketing officer says corporations must go beyond being LGBT-friendly; they have to let prospective employees know they'll be respected. read more

Netflix exec Ted Sarandos puts stately Beverly Hills Colonial on the block

Producer and Netflix Chief Content Officer Ted Sarandos and his wife, former ambassador Nicole Avant, have put their home in the Beverly Hills flats area on the market for $9.35 million.

Norm MacDonald Takes Over As The New Colonel Sanders In KFC Commercials

Comedian Norm MacDonald is now the new(est) face of KFC mascot Colonel Sanders, appearing in a new commercial that just began airing this week, MSN is reporting. In a press release, KFC’s chief marketing officer Kevin Hochman, with tongue planted firmly in cheek, explained why Norm MacDonald got the job. Show More Summary

7 Inspirational Indian CEOs Heading Global Corporations Having $300 Billion+ Revenues!

A CEO or Chief Operating Officer is a person who is accountable for every aspect of an organization: be it sales & marketing, human resource, production or daily operations. On some aspects of management, the accountability of a CEO is much more than the Founder himself. Show More Summary

Former Time Inc. Editor-in-Chief Martha Nelson Joins Yahoo

Martha Nelson, former editor-in-chief of Time Inc., has been named Yahoo Media’s global editor-in-chief. Yahoo’s Chief Marketing Officer and media head Kathy Savitt made the announcement Thursday in a post on Yahoo’s Tumblr page. Nelson joins Yahoo as the media company works to grow the digital magazines it launched early last year. She has been…

Simulmedia chief strategy officer | SundaySky chief marketing officer | RKF vice chairmans

W.P. Carey Inc.: Jason Fox, 42, was promoted to president at the global net lease real estate investment trust. He was previously head of global investments. Simulmedia: John Piccone, 44, was... To view the full story, click the title link.

Major Changes at Move with Four New C-Level Appointments

Move has bolstered its consumer-facing and strategic capabilities and built out its executive leadership team with the recent appointments of Tapan Bhat as chief product officer, Nate Johnson as chief marketing officer, Bryan Charap as chief financial officer and Hahn Lee as senior vice president, business development and strategy.

Move bolsters leadership team with 3 new hires and 1 promotion

Move Inc. has hired Tapan Bhat as its chief product officer, Nate Johnson as chief marketing officer and Hahn Lee as senior vice president of business development and strategy. Bryan Charap was also promoted to chief financial officer...

Boston’s best CMO fired from HubSpot: allegedly tried to obtain Dan Lyons’ tell-all book

Two months ago we surveyed over 2,000 Boston marketers for our CMO-only conference in Boston, looking for the best local chief marketing officer. HubSpot’s Mike Volpe won hands down. This week, however, he was fired for allegedly having tried to obtain a copy of former employee Dan Lyons’ upcoming tell-all book about his two years with […]

Execs from Google, Amazon, & WebMD Join Practice Fusion

Practice Fusion, a cloud-based EHR platform for doctors and patients, today announced the hiring of four new members to its leadership team: Matt Ackley as Chief Marketing Officer; Dorothy Gemmell as Senior Vice President, Life Science...Show More Summary

Online Marketing News: Twitter Gets Eventful, Facebook Gets Secretive, Google+ Gets Going

Why Are B2B Content Strategies Important – The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. Find out more from this great infographic. Chief Marketing Officer (CMO) [...]Show More Summary

Point72 Hires New Head of Data and Analytics

The $9 billion investment firm run by Steven A. Cohen is continuing its push into the world of big data, hiring former Bridgewater Associates co-head of research Matthew Granade as chief market intelligence officer.

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