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12 ways to win more customers with digital marketing

For Entrepreneurs, Chief Marketing Officers, Chief Digital Officers, Brand builders and Digital Marketing Professionals: Digital marketing is convenient and user-friendly when designed and devised keeping in mind the end users. It is more cost-effective compared with traditional ways of marketing and advertising. Show More Summary

FCB Hires mcgarrybowen's Global CMO to Fill Top Communications Role

FCB has hired Brandon Cooke to serve as its new global chief communications officer. The mcgarrybowen veteran replaces Stephen Martincic, who now serves as chief brand and marketing officer for Ascential, owner of the Cannes Lions Festival. "We...Show More Summary

VSA Partners Promotes William Rosen to Chief Executive Officer

Chicago-based VSA Partners named partner and former marketing practice lead William Rosen as its new chief executive officer. The independent agency, which opened more than three decades ago, has begun to pivot toward creating traditional...Show More Summary

Doner Promotes New Chief Creative Officer in L.A. After Global Chairman Leaves Ad Industry

Doner has named Jason Gaboriau as chief creative officer in its Los Angeles office, a newly created position. Gaboriau and former RAPP chief marketing officer Zihla Salinas came aboard to lead the L.A. office in early 2015 as evp, executive...Show More Summary

Sysorex Taps New Chief Marketing Officer

Sysorex, an indoor positioning and data analytics company, announced this week that Soumya Das has … The post Sysorex Taps New Chief Marketing Officer appeared first on Mobile Marketing Watch.

DUDE Appoints William Ban as New President & Chief Operating Officer

With big plans to keep on movin’ in the New Year, DUDE announced on its … The post DUDE Appoints William Ban as New President & Chief Operating Officer appeared first on Mobile Marketing Watch.

Baidu appoints former Microsoft EVP Qi Lu as Group President and COO

Baidu today announced the appointment of Dr. Qi Lu as Baidu’s Group President and Chief Operating Officer, in charge of products, technology, sales, marketing and operations, effective immediately. Until last year, Qi Lu served as executive vice president of Microsoft’s Applications and Services Group, Dr. Show More Summary

Baidu hires Microsoft executive Qi Lu as its new COO

Chinese search engine operator Baidu today disclosed that it has hired Qi Lu away from Microsoft to be its new group president and chief operating officer. In his new role, Lu will handle products, technology, sales, marketing, and operations. At Microsoft Lu was highly regarded, having spent nine years as an executive at the company, […]

Baidu Hires Senior Microsoft Exec As COO

Baidu, China’s online search leader, said today it has hired Qi Lu as Baidu's Group President and chief operating officer, in charge of products, technology, sales, marketing and operations effective immediately. Before joining Baidu, Lu served as Microsoft's global executive vice president and led one of Microsoft's three business units. "Dr. Lu [...]

How tech is turning CMOs into Chief Collaboration Officers

For marketers, the easy days are over. Once upon a time, maybe four or five years ago, it was fairly straightforward to segment customers, predict their behavior and schedule broad but impactful marketing campaigns. Technology has changed all that. Show More Summary

BBDO New York Builds Its Strategy Team With a New Chief Marketing Officer

Today BBDO hired Tara DeVeaux as chief marketing officer in its New York headquarters. Director of business development Crystal Rix has also been promoted to chief strategy officer, a newly created role at the Omnicom shop. According...Show More Summary

Cliff Asness: Are Markets Efficient?

AQR Capital’s Chief Investment Officer describes his unique value & momentum quant strategy.   Are Markets Efficient? Baloney, Says Cliff Asness Hat tip Mike   Apr 22, 2014 The post Cliff Asness: Are Markets Efficient? appeared first on The Big Picture.

What Stays & What Sticks from CES 2017

By Jill Kelly, Chief Marketing Officer, NA, Global Communications Lead, DigitasLBi, and 11-Year Veteran Of CES Alexa. Alexa. Alexa! OK, so there are the platform shoes that double as a vacuum cleaner from Japanese auto maker Denso. Then there’s the “under $200.00” smart hairbrush by L’Oreal that listens to one’s hair. Show More Summary

The head of fixed income at a $221 billion fund manager tells us what he thinks about the bond markets in 2017

Business Insider recently caught up with Matt Toms, the chief investment officer of fixed income at Voya Investment Management, to hear about his outlook for the bond markets in 2017. Toms is a 23-year industry veteran and 8-year veteran...Show More Summary

Applied Acoustics International Names Tony Daines Chief Marketing Officer

PRESS RELEASE: Applied Acoustics International® (AAI™), a Tier 1 supplier of noise, vibration, and harshness (NVH) solutions to the North American automotive industry, today announced the appointment of Tony Daines as Chief Marketin...

Sherri Chambers Returns to JWT New York as Chief Marketing Officer

New executive creative director Ian MacKellar also joins the agency from Ogilvy Toronto.

Is a Must-Attend Event Something You Must Attend?

Scott Donaton, Chief Content Officer at DigitasLBi And 10-Year Veteran of CES At the point at which CES has become a must-attend for the advertising and marketing communities, the question increasingly rises: really? Why must the advertising...Show More Summary

The chief investment officer of a $490 billion fund manager on Trump, Dow 20K, and big data

Business Insider recently caught up with Seth Masters, the chief investment officer of AllianceBernstein, to hear about his outlook for the markets in 2017. Masters is a 26-year veteran of the firm, which has $490 billion in assets under management. Show More Summary

DryShips Expands to Gas Carrier Market with Four New VLGCs

DryShips Inc. has agreed to enter into a "zero cost" LPG Option Agreement with companies controlled by its Chairman and Chief Executive Officer,  George Economou, to purchase up to four high specifications Very Large Gas Carriers (VLGC) capable…

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