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Hollywood Ad Firm Ignition Creative Names COO

Carrie Wiltshire has been named Chief Operating Officer of Ignition Creative, the Santa Monica-based ad agency that formulates marketing materials and campaigns and services pretty much every Hollywood studio and network in town. Wiltshire,...Show More Summary

Battle for Our Future: Sustainability vs. Innovation

Show your average chief innovation officer or chief marketing officer the corporate social responsibility (CSR) plan from the chief sustainability officer and they are unlikely to get that excited. Strategy, marketing and innovation teams have one job: To grow the top line (revenues) and bottom line (profit) of the business. Show More Summary

With the Internet of Things, brands can take marketing to the next level

What does it mean to be the chief marketing officer of an agency? Well, according to creative agency MRY's CMO David Berkowitz, it's an unusual, challenging and rewarding role to be a marketer's marketer. "Our brands are B2C, and I am in a B2B business. Show More Summary

‘King of Bonds’ Dives into ETFs

Reuters Jeffrey Gundlach, chief executive and chief investment officer of DoubleLine Capital. Jeffrey Gundlach‘s actively managed bond exchange-traded fund hit the market on Tuesday, a closely watched debut in an industry where passive indexes are usually touchstones. Show More Summary

Facebook Inc (FB) Successful Due to Custom-Built Software Tools: Timothy Campos

Timothy Campos, Chief Information Officer of Facebook Inc (NASDAQ:FB), the social media giant and market leader in its field, told The Wall Street Journal about the reason behind the productivity of Facebook Inc (NASDAQ:FB). According to Campos, as reported in a WSJ article, the reason behind Facebook Inc (NASDAQ:FB)’s productivity and success is custom built software […]

Can Ello Finally Explain Its Existence?

The mysterious, once-buzzworthy social network just hired its first chief marketing officer. Ello isn't trying to take on Facebook. At least, that's what the social startup has been insisting since its media-fueled five minutes of Silicon Valley fame last year. Show More Summary

Yahoo's Kathy Savitt on Keeping 'Community' Alive, Katie Couric's $5M Salary and Marissa Mayer's Favorite TV Show

The web giant's chief marketing officer and head of media opens up about what it's like working for Mayer, why the company started its original programming effort with comedies and which show she would steal if she could. read more

Ello Hires Its First Chief Marketing Officer

Ello has pledged to never show an advertisement on its service, but that doesn't mean the social media start-up can't market itself.

T-Mobile reorganizes executives, Mike Sievert named COO

T-Mobile has a new Chief Operating Officer. As part of a corporate reshuffling, CEO John Legere announced that Mike Sievert will be the Un-carrier's first COO. Sievert has until now served as the company's Chief Marketing Officer, and in his new role will be responsible for a number of consumer-facing initiatives, according to TmoNews:

How Toy Company TOMY International Makes the World Smile - Part III

Willie Wilkov is the Chief Marketing Officer for TOMY International, a company that makes toys your kids love. Follow Willie on Twitter: @Whizzlee. Photo: Willie Wilkov In Part II, TOMY's CMO, Willie Wilkov, gave us some valuable insight into what it's like to market toys. Show More Summary

The Toy Business Isn't a Game, says Willie Wilkov, TOMY's Chief Marketing Officer - Part II

Willie Wilkov is the Chief Marketing Officer for TOMY International, a company that makes toys your kids love. Follow Willie on Twitter: @Whizzlee. Photo: Willie Wilkov In Part I, we got to delve into the mind of TOMY's CMO, Willie Wilkov. Show More Summary

Tesla CEO Musk says market cap could match Apple's $700 billion by 2025

DETROIT (Reuters) - Tesla Motors Inc Chief Executive Officer Elon Musk said on Wednesday the electric car company's growth trajectory could take its market capitalization to $700 billion by 2025, matching that of Apple Inc. Musk told analysts that Tesla's revenue this year could grow to $6 billion, from $3.2 billion in 2014. Show More Summary

SAP’s Hybris launches ‘contextual marketing platform’ to fix what is ‘broken’

"Marketing is fundamentally broken today," chief strategy officer Brian Walker told VentureBeat. Hybris says its solution "unifies customer data into one centralized hub" and provides the much-sought-after "single view of the customer."

The CMO is not replacing the CIO and here’s why

3 weeks agoTechnology : GigaOM

Three years ago, Gartner predicted that by 2017, the CMO (chief marketing officer) would spend more on IT than the CIO. This one prediction spurned a number of follow-up predictions pointing…

Women in Business Q&A: Sarah DaVanzo, Chief Cultural Strategy Officer, Sparks & Honey

Sarah DaVanzo is a cultural strategist, trendspotter and futurist to the world's leading brands and advertising agencies. She is trail-blazing the development of a new marketing specialty called "cultural strategy", where she is researching, designing and piloting cultural insights and cultural strategy methodologies. Show More Summary

Petrobras CEO quits amid Brazil’s biggest corruption scandal

Petroleo Brasileiro SA Chief Executive Officer Maria das Gracas Foster is stepping down amid a corruption scandal that’s wiped out billions of dollars of the oil producer’s market value and threatens Brazil’s economic revival. Foster, 61, and five directors resigned, state-run Petrobras said in a one-sentence statement Wednesday. The board will meet Friday to elect […]

Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Almost everyone has seen or has at least heard of ABC’s TV show, Shark Tank. In this video from the 2014 Small Business Summit we get the inside scoop from Cliff Worley, Chief Digital Officer at Shark Branding, on his experience working behind the scenes with celebrity billionaire, Daymond John. Show More Summary

Nationwide exec on that Super Bowl ad: 'If it saved one child, it's worth it'

Nationwide Insurance's chief marketing officer says he was surprised at the level of vitriol that his company's controversial Super Bowl ad received, but that "if it saved one child, it's worth it." Matt Jauchius spoke with Mashable on Monday about the ad, which drew a torrent of angry commentary across social media during the game. Show More Summary

Ford Motor Company (F) Bullish In Russia Market For Mid-, Long-Term

Ford Motor Company (NYSE:F) is remaining confident in its prospects in the Russian market for the medium- and long-term, Robert Shanks, executive vice president and chief financial officer, said in an interview on CNBC. Russia has been suffering recently amplified by cheap gas and Shanks was admittedly unsure whether the market will rebound in the […]

Bentley names new CEO for the Americas

Bentley has recalled its chief executive for the Americas to direct its global sales and marketing operations, and brings in former Porsche and Jaguar manager Michael Winkler to take his office in Virginia. Continue reading Bentley names...Show More Summary

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