Real estate investment trust, Ventas, Inc. (NYSE:VTR), was up in the market on Thursday trading session by 0.40% closing the day at $64.60 despite announcing it had dismissed its auditor, Ernst & Young. Ventas was forced to dismiss Ernst & Young after the latter determined it lacked independence because of “inappropriate personal relationship” between one […]
Nissan will build the all-new Infiniti QX30 compact SUV in the UK for global markets from the second half of next year. Nissan Motor Company chief planning officer Andy Palmer told Automotive News production of the QX30 would begin shortly after the Nissan starts building its base car, the Q30 compact hatchback (pictured in concept form), [...]
To get the results of online marketing done right, it’s important that you are using a great balance of art (human skill) and science (technology). I’ve asked Kris Barton, Chief Product Officer, ReachLocal to share some best practices and thought on this careful blend of art and technology. Too often, online marketing solutions for SMBs don’t [...]Show More Summary
The NBA has hired longtime marketing executive Pamela El as its chief marketing officer.
Kia Australia will focus its marketing muscle on product values and the company's local tuning program to shake off its “cheap and cheerful” image. Speaking with media this week, the local arm’s new Chief Operating Officer, Damien Meredith, said Kia has been “on sale” too long in Australia. Show More Summary
Kia Australia’s new chief operating officer is set to take the South Korean brand in a new product-focused direction as it seeks to increase its market share. Speaking to the Australian media in Sydney today, Damien Meredith, a nine-year veteran of sister brand Hyundai, admitted that Kia needs to lift its brand profile and stop [...]
Most businesses have accepted a social media presence is worthwhile, although many seem unable to back that feeling up with hard facts and figures. In a recent survey of 410 chief marketing officers almost half (49%) said they weren’t able to quantify whether social media has made a difference for their companies. Show More Summary
Frank Holmes is CEO and chief investment officer at U.S. Global Investors Inc., which manages a diversified family of mutual funds and hedge funds specializing in natural resources, emerging markets and infrastructure. The company's funds have earned many awards and honors during Holmes' tenure. read more
Besides oversight of film, TV, branded entertainment and sports, she will launch a new digital division that will create original content. read more
Angela Courtin has joined Relativity Media in the company’s newly created Chief Marketing Office role. Courtin will lead marketing, branding, digital, and ad efforts in film, TV, and sports departments. She’ll also oversee all branding and ad campaigns across the company. Show More Summary
Deirdre Bigley has been named Bloomberg LP’s global chief marketing officer. Bigley has been with Bloomberg since 2009, when she joined as head of global marketing communications. Prior to joining Bloomberg, she worked for IBM for 13 years. Bigley is succeeding Maureen McGuire, who will continue working part-time at Bloomberg. Show More Summary
A few months ago, I called up Tinder co-founder and chief marketing officer Justin Mateen to talk about women. I wanted to figure out how Tinder—birthed by a group of tech dudes and incubated in a startup accelerator—had grown to become the first hookup app to gain widespread acceptance and even excitement among women. Show More Summary
Editor’s note: I’m pleased to introduce Network for Good’s Chief Giving Officer, Jamie McDonald, as a contributor to The Nonprofit Marketing Blog. Jamie will be sharing her insight on philanthropy and trends in giving, as well as updates...Show More Summary
Yahoo chief marketing officer Kathy Savitt speaks with THR about how "Community" will fit in the tech company's upcoming slate of original programming. read more
Wendy's is releasing a series of music videos — including one with R&B group Boyz II Men — to advertise the re-launch of its pretzel bun sandwiches. Wendy's chief marketing officer Craig Bahner tells Ad Age that the chain...
Renae Scott joined Togo's as Vice President of Brand and Marketing in March of 2009 and oversees new product development, marketing and managing the almost 40-year old brand. She is now the brand's Chief Marketing Officer. An experienced senior executive and strategic marketer, Ms. Show More Summary
Accenture estimates in a new report that digital marketing will make up more than three-quarters of overall marketing budgets by the end of this decade. While 78 percent of the nearly 600 Chief Marketing Officers (CMOs) surveyed said they believed digital, mobile, and analytics would fundamentally change their marketing, an amazing percentage (79 percent) admitted […]
It’s no secret that inbound marketing has become exceedingly popular over the past several years. “78% of chief marketing officers think custom content is the future of marketing.” What makes this so interesting is that the increase in demand for superior content relies on one factor exclusively; social media. read more
After spending the week at the 2014 Cannes Lions International Festival of Creativity, the good folks over at MRY have pulled together some key takeaways from their experiences overseas. David Berkowitz, Chief Marketing Officer TheShow More Summary
Its chief marketing and chief digital officer explains how she's made it work.