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Trend Results : Chief Marketing Officer

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Bentley names new CEO for the Americas

Bentley has recalled its chief executive for the Americas to direct its global sales and marketing operations, and brings in former Porsche and Jaguar manager Michael Winkler to take his office in Virginia. Continue reading Bentley names...Show More Summary

Kia Australia would like ‘K’ model naming structure

2 days agoVehicles / Cars : Car Advice

Kia Australia believes that renaming its model lineup would be a logical step that will help reduce confusion in market. Speaking to the media in Melbourne this week, Kia Australia’s chief operating officer, Damien Meredith, confessed that Kia’s model names were largely unknown to the average car buyer, particularly the Kia Cerato small car that [...]

The CMO’s guide to crushing sales kickoff

Sales kickoffs aren’t just for sales teams. In fact, these events often provide a critical opportunity for chief marketing officers and their teams to advance the CMO’s key strategic themes for the year.

New kid on the digital block: What does a Chief Experience Officer actually do?

Garrett Heath is a social media marketer for Rackspace. Digital design is about considering the needs of the users, delivering on their expectations and delighting them in the process. Well-designed applications are rapidly adopted in the marketplace, resulting in big business for the organizations that create them. Show More Summary

What’s Hampering Corporate Efforts to be Data-Driven?

MMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and marketing applications company finds what it calls an “apparent disconnect between how chief executive officers ( see the current status and benefits of data initiatives and how lower-level managers see them.” Not surprisingly, the firm […]

Andreas Geyr Appointed Axel Springer’s Chief Marketing Officer

Andreas Geyr, \currently CEO Europe of French agency network Havas Worldwide, will take the reins at Axel Springer Media Impact as Axel Springer’s Chief Marketing Officer.

DreamWorks Animation Marketing Chief & COO Among Exits

DreamWorks Animation said in an SEC filing that Chief Marketing Officer Dawn Taubin, COO Mark Zoradi and Vice Chairman Lewis Coleman are exiting the company as part of the restructuring plan. Taubin and Zoradi are leaving before theShow More Summary

Retailers: Looking To Add Locations? 5 Lessons From Target Closings

When I was Chief Marketing Officer for the 135 It’s A Grind Coffeehouses, we opened franchise locations 3000 miles from our home office. When they were the first one in a new area, there were no economies of scale -no shared distribution,...Show More Summary

Jack Rivkin Says Intel Corporation (INTC) Is World’s Most Key Company

Is Intel Corporation (NASDAQ:INTC) the most vital company? Jack Rivkin, chief investment officer at Altegris Advisors, says he thinks so in an interview on Bloomberg’s Market Makers. Intel Corporation (NASDAQ:INTC), according to the investor, has the capital and know-how about driving innovation and development in the technology sector and they are doing it. “Intel is […]

Buick Avenir ready for rear-drive platform sharing, Australian team to be involved

last weekVehicles / Cars : Car Advice

At the Detroit motor show this time last year, Cadillac chief marketing officer Uwe Ellinghaus spelled out the future of his rear-wheel-drive luxury sedan platforms in no uncertain terms. “[Future] platform and component sharing is the name of the game to reduce costs,” the German-born ex-BMW executive told CarAdvice. “We think about this, and it really [...]

The Fresh Market launches CEO search

Sean Crane, executive vice president and chief operating officer of The Fresh Market Inc., is the company’s interim CEO following the departure of Craig Carlock, president and CEO.

New exec makes motion for a legal transition

Christa Crane, law firm Loeb & Loeb's new chief client development and marketing officer, started her career as a change-management consultant at Accenture, where many of her clients worked in... To view the full story, click the title link.

Creatively breaking through holiday clutter

By Josh MayerChief Creative OfficerPeter Mayer AdvertisingJosh Mayer, chief creative officer, Peter Mayer AdvertisingPhotos: courtesy Peter Mayer AdvertisingWhen marketing agencies are working for clients, we often recommend that their messages need to be unique and stand out from the crowd – to zig while others are zagging. But it's not so easy when our agency [...]

Players association hires Schlachter for marketing

The NBA Players Association has hired Jordan Schlachter as its chief marketing officer.

NBPA appoints Schlachter as first ever Chief Marketing Officer

NBPA Executive Director Michele Roberts today announced that Jordan Schlachter, the Executive Vice President for The Marketing Arm's sports marketing and sponsorship consulting practice, has been appointed as the NBPA's first ever Chief Marketing Officer ("CMO").

My New Title, CHO... Shifting Your Mindset by Shifting Your Focus

I recently circulated a Facebook Post where I announced that my corporate title was soon to change from CSMO (Chief Social Marketing Officer) to CHO. But I didn't explain further, and it got everyone guessing what CHO stood for. It was a great exercise. Show More Summary

Ryanair Expects Revised I.A.G. Bid for Irish Airline Aer Lingus

The chief marketing officer of Ryanair, which is the largest shareholder of Aer Lingus, told reporters on Tuesday that Ryanair’s board had not been approached by I.A.G. about a revised offer for Aer Lingus but that it would be prepared to consider an offer between €2.50 and €2.70 a share.

Ryanair Says Expects New IAG Bid For Aer Lingus This Week

DUBLIN (Reuters) - Aer Lingus's largest shareholder Ryanair on Tuesday said it expects International Airlines Group to make a new bid for the former Irish flag carrier within days. Ryanair Chief Marketing Officer Kenny Jacobs told journalists...Show More Summary

Celia Jones Heads to Havas Chicago as Group Brand Director

Havas Worldwide Chicago Group announced the appointment of Celia Jones as group brand director today. She will be responsible for both strategic brand building and external marketing, reporting to U.S. Chief Growth Officer Laura Maness. Show More Summary

GM's European Unit To Build Buicks For U.S. Market

By Edward Taylor (Reuters) - General Motors is giving its German Opel unit a new job -build Buick models to sell in the United States as part of a strategy to make good on Chief Executive Officer Mary Barra’s promise to make money in Europe by 2016. Show More Summary

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