Guest Blogger – Jascha Kaykas-Wolff, Chief Marketing Officer Mozilla “Business has only two functions—marketing and innovation.” I have heard this quotation attributed to Peter Drucker, a.k.a. “the father of business consulting” (talk about a guy with some dubious children), as well as Czech novelistMilan Kundera. Show More Summary
Chief marketing officers for the world's top brands are challenging each other to find and support the industry's next generation of talent. The initiative is one of a number of issues the Association of National Advertisers' newly formed...Show More Summary
Press release from the Association of National Advertisers, Oct. 20, 2016: The ANA (Association of National Advertisers) today unveiled a new initiative designed to empower chief marketing officers to meet the serious challenges they face by joining forces to create...
Mixed-reality startup CastAR continues to beef up its management team with the addition of Peter Dille, the former head of marketing for the Sony PlayStation business in the U.S., as its chief marketing officer. The Palo Alto, Calif.-based company is making an augmented reality entertainment system with glasses that allow you to see animated images […]
CEO Jes Staley says he’s making progress in his turnaround programme at Barclays, with a focus on the bank’s UK and US markets. ||| London - Barclays Chief Executive Officer Jes Staley cast a positive light on the progress he’s making in his turnaround programme, as he reiterated his commitment to shedding lower-priority assets to bolster returns. Show More Summary
Stephen Freitas, Chief Marketing Officer, Outdoor Advertising Association of America Before the onset of technology, media planners had it easy. A few phone calls, a few million dollars, and the buy was done. We all saw Mad Men – those were the good old days. Today is a different story. Show More Summary
Liza Landsman loves a challenge. For the past year and a half, she's taken on a massive one: overseeing marketing, branding and analytics as chief customer officer of ecommerce startup Jet.com as it attempts to compete with the retail Goliath that is Amazon. Show More Summary
ORLANDO, Fla. — One year after challenging the industry to adopt marketing as an elevated priority, Produce Marketing Association President Cathy Burns and CEO Bryan Silbermann announced the hire of Lauren Scott as chief marketing officer. ORLANDO, Fla. Show More Summary
How do you turn around the image of one of the most detested companies in America—Time Warner Cable? Ask Jon Hargis, chief marketing officer at Charter Communications, which closed on its... To view the full story, click the title l...
In a Facebook post, a former Chief Marketing Officer at Ivanka Trump’s clothing company broke her silence on her tenure there to state that employees at the company had to finght with the now-GOP’s presidential nominee ‘s daughter for minimal pregnancy leave. Weeks ago the Trump...
The former Chief Marketing Officer at Ivanka Trump’s clothing company says there was no maternity leave policy in place when she got there, and that employees had to fight to get Trump to agree to eight weeks paid leave. Marissa Velez...Show More Summary
She previously worked with Goodby while at Cisco, HP and Yahoo.
Goodby Silverstein & Partners has hired veteran marketing executive Julia Mee as its first chief marketing officer. Mee joins the Omnicom shop in San Francisco after working with the GS&P team for 15 years on the client side, while serving...Show More Summary
LET’S HOPE SO! SpaceX, Boeing Starting New Space Race? Boeing Chief Executive Officer Dennis Muilenburg sketched out a Jetsons-like future at a conference Tuesday, envisioning a commercial space-travel market with dozens of destinations orbiting the Earth and hypersonic aircraft shuttling travelers between continents in two hours or less. And Boeing intends to be a key […]
Columbia University’s endowment reported a 0.9% loss for the year, underscoring the departing chief executive officer’s ability to pare losses in turbulent markets. The value of the fund... To view the full story, click the title li...
Omar Johnson, the Beats by Dre chief marketing officer that helped transform the headphone company from a gimmick to one of the most iconic brands in pop culture, is leaving the company next month. During his time at Beats, Johnson and...Show More Summary
Omar Johnson, the chief marketing officer who helped make Beats into a household name, is leaving the company next month, Fast Company reports. Johnson joined Beats as vice president of marketing in 2010 and was named CMO in 2012. His...Show More Summary
Omar Johnson, Beats by Dre chief marketing officer, on Tuesday announced he will leave the company in November after architecting a brand campaign some deem responsible for Beats' high-flying success.
The Beats brand has become one of the most well-known ones in recent times, but one of the minds behind the rise of Beats is departing from the company. According to a new report from Fast Company, Beats By Dre’s chief marketing officer Omar Johnson is leaving the company effective next month. more… Filed under: Apple
David&Goliath has hired Stephen Larkin as its new chief marketing officer. Larkin joins the agency from 180LA, where he worked for three years and also held the CMO position. In his new role, which starts immediately, Larkin will report to David&Goliath president Brian Dunbar. Show More Summary