Trend Results : Chief Marketing Officer

Blog Post Results (1-20 of 2065)


Aston Martin: Entire range to be electrified by 2025

1 hour agoVehicles / Cars : Car Advice

Every Aston Martin and Lagonda on sale in 2025 will be offered with an electrified powertrain, but don’t get worried yet: internal combustion isn’t going anywhere, either. Vice president and chief marketing officer, Simon Sproule and Marek Reichman, chief creative officer, told media in Melbourne the entire Aston Martin and Lagonda range will offer hybrid […]

The key to fixing Australia’s overheating housing market is to slow down credit, bank CEO says

Reducing the flow of credit will solve Australia's soaraway housing market, the chief executive officer of National Australia Bank told CNBC Wednesday.

Steen Jakobsen: Now Is The Time To Be In Capital-Preservation Mode

Authored by Adam Taggart via, Steen Jakobsen, Chief Investment Officer and Chief Economist of Saxo Bank, is sounding a clear warning of an arriving market correction. Over-inflated asset prices, over-crowded trades,...Show More Summary

Wait for a Bear Before Loading Up on Foreign Stocks

Doug Ramsey, chief investment officer of Leuthold Group, points out that foreign stocks in the MSCI EAFE index have been lagging the U.S. market this year.

Publicis.Sapient Nabs Chief Marketing Officer From Deloitte

Publicis' digital business transformation unit, Publicis.Sapient, turned to global consultancy Deloitte to find its new chief marketing officer. Teresa Barreira will serve in the role and be tasked with overseeing Publicis.Sapient'sShow More Summary

Hacker Connect NY 18: How to successfully roll out a new product

Do you want to learn how best to prepare for the unexpected, ensure that stakeholders are excited about your product and communicate your efforts to the outside world? Inman's own chief product and marketing officer Matthew Shadbolt and...Show More Summary

Why Empathy Is the Key to a Positive Brand Experience

In our world of liquid expectations, how can marketers continually evolve strategy to keep pace? Ever since Mad Men days, the chief marketing officer has been in charge of the brand and has been the person who knows the customer best--that hasn't changed. What has changed is that instead of marketing to the customer, the...

Shock: PGA Tour's Procter & Gamble CMO Has All Of The Best B-Speak Down Pat

WSJ's Brian Costa gets the first in-depth interview with PGA Tour Chief Marketing Officer Joe Arcuri (thanks reader John) and the ex Procter & Gamble man is the first true B-speak and M-speak artisan at Tour headquarters since the Finchem...Show More Summary

BBH New York Hires Matthew Anderson as Chief Growth Officer

Anderson arrives at BBH from Marina Maher Communications, where led agency growth and marketing initiatives as executive vice president, chief marketing officer.

Kumar Galhotra named Ford NA president in wake of Raj Nair departure - Roadshow

3 weeks agoVehicles / Cars : Car Tech

The former Ford chief marketing officer and Lincoln exec will take the reins on March 1.

360i’s Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017

"Let me start out by saying that here, creative is an adjective," says 360i chief marketing officer Abbey Klaassen when describing her agency's approach to media in 2017. "It's not a noun, like, 'that's the creative.' We are all creative." Before war rooms, viral tweets and voice specialties, when the phrase "social media" was still...

Amazon’s Ambitions Go Beyond Standard Monopolies: Report

Amazon Chief Executive Officer Jeff Bezos has "designed his company for a far more radical goal than merely dominating markets; he’s built Amazon to replace them," The Nation reports. "His vision is for Amazon to become the underlying infrastructure that commerce runs on."

iProspect Shakes Up Leadership With New U.S. CMO and First Chief Tech Officer

iProspect has named Belle Lenz its U.S. chief marketing officer and Joel Grossman its first-ever chief technology officer. Lenz was formerly communications director of the Americas for the global digital marketing agency's parent, Dentsu Aegis Network. Grossman hails from Leapfrog Online, the performance shop iProspect acquired last year, where he served in the same role....

IBM Blockchain Aims To Boost Unilever And Digital Media Ad Profit

The new partnership between the world’s second-biggest advertiser and IBM will use transparency to cut out confusion and unnecessary costs. On Monday, Unilever’s chief marketing officer Keith Weed gave a speech at the Interactive Advertising...Show More Summary

Facebook and Google could lose $2B in ad revenue over ‘toxic content’

Mega-advertiser Unilever is threatening to pull ads from Silicon Valley’s hottest properties if the industry doesn’t get its act together in stopping “toxic content.” Chief marketing officer Keith Weed told the LA Times: Fake news, racism,...Show More Summary

A $470 billion investment chief at JPMorgan tells us the one thing that could turn a healthy market correction into a deeper slump

Bob Michele, chief investment officer for fixed income, currencies and commodities at JPMorgan Asset Management, tells Business Insider inflation expectations are key to the market's fortunes. Michele manages $470 billion in assets. Michele...Show More Summary

Unilver Threatens to Pull Digital Ad Spend From "Toxic" Platforms

Summary: Keith Weed, Unilever's chief marketing officer, said the company will not invest in platforms that create division in society, do not protect children, or promote fake news.

One of the world's largest advertisers threatens to pull its ads from Facebook and Google over toxic content

Unilever’s Chief Marketing Officer Keith Weed will call on Silicon Valley Monday to better police what he describes as a toxic online environment where propaganda, hate speech and disturbing content that exploits children thrives.

Unchained Podcast: How To Explain Cryptocurrencies And Blockchains To The Average Person

'Tired of having your friends and family say cryptocurrencies are a Ponzi scheme, nothing backs them, they're in a bubble and only criminals use them? In this episode, Amanda Gutterman, chief marketing officer of ConsenSys, and Jamie Smith, global chief communications officer of Bitfury, tackle every common misconception of Bitcoin, Ethereum and cryptocurrencies.'

WWE Has Promoted CMO and CRO Michelle Wilson to Co-President With George Barrios After Record Year

Michelle Wilson and George Barrios, respectively the WWE's chief revenue and chief marketing officer and chief strategy and financial officer, have been promoted to co-presidents at the company. They will report to chairman and CEO Vince McMahon. "The successful transformation of our business model has put us in a position to capitalize on all that...

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