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Strategies: Converse Treads Carefully in Updating Well-Worn Chuck Taylor Brand

The classic All Star has been a boon to Nike, which bought Converse in 2003. But as the shoe gets an update, the company is being cautious not to damage its appeal.

The Best of Gizmodo This Week

20 hours agoTechnology / Gadgets : Gizmodo

Guys, Windows 10 is out, and we played with it alllll week. Tl;dr? We like. We also tested out two hotly anticipated smartphones (that we also like) and the redesigned Chuck Taylors, which made for some great shoe porn. Here are the highlights from this week. Read more...

Converse Blows Up New Chuck Taylor Shoes To Show What’s Different

Maybe you saw a photo of Converse’s new version of their classic Chuck Taylor All-Stars and wondered what the big deal is. “So they changed the eyelet color,” you say. “What’s the difference?” To appease people like you, Converse virtually exploded one of their new shoes so you can see what’s inside. Since we routinely call out bad ads, here … [More]

11 Surprising Facts About Chuck Taylors

Who doesn't love a pair of Converse? Chuck Taylor All-Star turns 98 years old this year, and to celebrate, the brand is launching a Converse redesign! Don't freak out - the design is only getting a few subtle tweaks. The real switch-up is the addition of padding and arch support inside. Show More Summary

Converse Blows Up Chuck II to Show Off the New Sneaker's Snazzy Insides

Converse's Chuck Taylor II All-Stars debut with a bang, literally, in the Nike brand's "Ready for More" campaign touting its highly anticipated line extension. Ad agency Anomaly and visual-effects firm Framestore produced an explosive...Show More Summary

Converse MA-1 Zip ”Nylon Pack”

A Classic Reinvented After 98 years as the go-to shoe for baseball games, summer adventures, skateboard tricks and more, the Converse Chuck Taylor All Star is getting a makeover. On July 25, as part of its new “Military Collection,” the… The post Converse MA-1 Zip ”Nylon Pack” appeared first on Selectism.

What It's Like to Wear the New Converse Chuck II

2 days agoTechnology / Gadgets : Gizmodo

The new Chuck Taylors are here. The first new design in 98 years. I’m wearing them right now. Read more...

Converse CT Shroud Hi Pack

The Converse Chuck Taylor II is a pretty tame take on the iconic model that focuses solely on comfort without doing much to alter the style. Well, the brand has another version of the shoe on deck that puts a completely different spin on it for a very haute couture look. Continue reading…

Daily Crush: Chuck Taylor II All Star by Converse

3 days agoLGBT / Gay : Out.com

After weeks of teasing, Converse has just released a subtle redesign of its classic Chuck Taylor All Star sneaker, the first major change made by the brand in 98 years, according to Time. Jim Calhoun, president and CEO of Converse, explained that...Show More Summary

The Converse Chuck Taylor II Has Arrived

Converse has managed to seep into the collective consciousness as an iconic brand that represents both the nostalgia of Americana, and forward-thinking change. Today, the brand sells more than 80 million pairs of its famous Chuck Taylor… The post The Converse Chuck Taylor II Has Arrived appeared first on Selectism.

Converse to Introduce the Chuck Taylor II

We all understand that the Converse Chuck Taylor is one of the most important sneakers of all time but that doesn’t mean that it’s the most comfortable. Technology has come a long way since it’s inception and Converse has finally given the shoe a much deserved upgrade in the ergonomics department. Continue reading…

Chuck Taylor All Star II

The people’s shoe receives tech from parent company Nike. With a Lunarlon sockliner, a foam-padded collar and a perforated micro suede liner, the Chucks II should be significantly more comfortable than the original. Drops 7/28.

Goodbye, achy feet! Converse redesigns Chuck Taylor All Stars

Shopping for a new pair of Chuck Taylor All Stars anytime soon? You may feel an extra spring in your step.

After 98 Years, Converse's Chuck Taylors Finally Get an Upgrade

Updating a classic is always tricky. Here's how Converse plans to introduce a new, more comfortable shoe.

Converse debuts new Chuck Taylor to prevent bleeding, blistered heels

It only took 98 years, but Converse has finally created a second iteration of the popular Chuck Taylor, with its All Star II That means your punk rock days of bleeding through the pain of a new pair of Chucks are over. Now you can thrash...Show More Summary

Converse 'Chucks' Get First Redesign in a Century

If a sneaker can be iconic, then the Converse Chuck Taylor All Star qualifies. In a move that loyal fans will either embrace as long overdue or view as sacrilege, the shoe is receiving its first construction update since debuting 98 years ago. It's all in the name of comfort....

Nike is about to make Chucks comfortable

Converse is redesigning its iconic Chuck Taylor All Star to prevent more sore soles.

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