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mPulse Mobile Advances Personalized Messaging Through New Healthx Partnership

On Tuesday at the AHIP Consumer Experience & Digital Health Forum, Healthx, Inc. — a leader in cloud-based portal and digital engagement solutions for healthcare payers — and mPulse Mobile — the industry leader in mobile health engagement...Show More Summary

Bungie Unfixes The Fixed Destiny 2 XP Scaling With A Faux Fix

There are some practices that thrive in a really grey area when it comes to being profitable for the business but concerning for the consumer and Bungie quietly, and then loudly, engaged in a questionable method for extending the grind for Bright Engrams in Destiny 2. Show More Summary

Bitcoin uses more energy than many nations, report finds

As the digital currency Bitcoin surges in value, so does the energy devoted to generating it. Computers engaged in Bitcoin "mining" consume more electricity than many entire countries, a new report finds.

RUMBLINGS: Elizabeth Warren Faces ‘Political Destruction’ Amid Rumors CFPB Engaged In Multi-Billion Dollar ‘Scheme’

Is the real reason behind Senator Elizabeth Warren’s outrage over Mick Mulvaney’s appointment as director of the Consumer Financial Protection Bureau (CFPB) about her on political survival? Conservative Treehouse’s Sundance believes Mulvaney...Show More Summary

Engaging Generation Z: Marketing to a New Brand of Consumer

Generation Z is widely recognized as the next consumer powerhouse. Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of all consumers by 2020. That's a lot of emerging shoppers. It won't be long before understanding the Gen-Z perspective will be a key to marketing success. Research already points to...

The One Thing You Need to Do to Build a Top Content Marketing Strategy

How to cut through the noise and provide consumers with engaging and personalized content that's also consistent with brand voice. The post The One Thing You Need to Do to Build a Top Content Marketing Strategy appeared first on Search Engine Journal.

Nuance Harnesses AI, Adds Social Media Engagement to Digital Portfolio

by Angela Guess According to a new press release, “Nuance Communications, Inc. today announced Social Media Engagement, an expansion to its Digital Engagement Platform, that allows brands to engage with consumers directly on social channels using the same platform that is powering their traditional customer care programs. Show More Summary

7 text messages that will revive those dying real estate leads

It’s no secret that keeping real estate leads alive largely comes down to engaging with consumers in a way that keeps your listing -- and unparalleled service -- top-of-mind...

Voice interfaces will revolutionize patient engagement

GUEST: The healthcare industry is abuzz over consumer engagement and empowerment, spurred by a strong belief that when patients become more engaged in their own care, better outcomes and reduced costs will result. Nevertheless, from the perspective of many patients, navigating the healthcare ecosystem is anything but easy. Consider the familiar use case of booking a […]

How Israel engages in 'water apartheid'

Settlers in the Jordan Valley consume 81 times more water per capita than Palestinians in the occupied West Bank.

Company accused of preying on detained immigrants under federal investigation

The Consumer Financial Protection Bureau is looking into whether Libre by Nexus has engaged in “unfair, deceptive, or abusive acts and practices.”

How Brands Are Using AR to Engage Consumers and Measure Results

In the span of a few seconds, Patr?n's new augmented reality app creates a miniature hacienda on iPhones that replicates the distillery in Jalisco, Mexico, where the brand's tequila is made--complete with a virtual bartender and a tiny agave field. At first glance, The Patr?n Experience--one of many branded apps built using Apple's recently launched...

Are you experienced? Customer lessons from Comcast, American Girl, and Irish whiskey

The differences between customer engagement, customer experience, consumable experience, and brand experience can have significant impacts on your company's strategy. Paul Greenberg explains it all for you.

Valassis: Precise Targeting is Key to Holiday Marketing Success

Intelligent media delivery company Valassis is out with a new report. The company is offering marketers an opportunity to learn best practices to break through the noise and engage with shoppers this holiday season as consumer planning is under way. Show More Summary

First Look: AerServ Launches Native Advertising for In-App Mobile Video and Banner Ads

One of the most innovative mobile advertising powerhouses in the industry is at it again. Mobile consumers engage more frequently with native ads – digital ad placements that reflect the look and style of a publisher’s site or app. Aware...Show More Summary

The Value of Getting Personal on Social Media

Consumers are looking to engage with real people, not corporate logos. Here are three ways to better personalize your social experience.

Hacking the human brain with social marketing

Marketers have always spent time and money trying to pinpoint their ideal consumer market, but in the age of viral video, what makes that audience engage with an advert? New research looking at how the human brain responds to social marketing videos using encephalography (EEG) reveals that storytelling is the best way to engage consumers.

Telltale thinks its games are a “perfect match” for Switch

A few of Telltale Games’ recent series will soon make their way to the Nintendo Switch. Telltale’s various adventure games are well-written, engaging, and easily consumed in bite-sized or full-length play sessions. For these reasons, it’s no wonder the studio is so excited to bring its games to the Nintendo Switch, with a few releases […]

Desperate for more inventory for your agents to sell? Teach them about “Speed to Lead” and get the deal!

In these times where inventory is so low there is nothing more important than figuring out new ways to secure listing appointments and convincing consumers that it’s the right time to sell!   Finding the best ways to engage with potential sellers is the KEY to business success. Show More Summary

7 Ways to Use Video on Your Blog to Get More Engagement

3 months agoInternet / Blogging : BlogHerald

Content consumers are living in a world perfectly formulated for them to enjoy. Hundreds of thousands of blogs are creating and sharing content with their audiences on a daily basis, and the consumer can take their pick of which websites to browse regularly. Show More Summary

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