Trend Results : Consumer Engagement

Blog Post Results (1-20 of 1311)


6 Ways to Use Interactive Content to Improve Engagement

Summary: Users are getting sick of force-fed content. Consumers want to feel that they’re an active and willing part of the experience; otherwise, they might feel manipulated or ignored.

ICNY 18: Ryan Schneider’s first public remarks as CEO of Realogy

In his first speaking engagement as the new Realogy boss, the former Capital One exec shares his insights on how technology and data can tell us what consumers truly want and become the foundation for business growth...

Adobe Aims to Redefine Content Intelligence to ‘Transform Customer Experiences’

A recent Adobe survey of U.S. consumers revealed people spend on average 7.8 hours per day engaging with digital content — a figure that jumps to 11.1 hours per day among teenagers. According to a provided statement from Adobe, brands...Show More Summary

New Adobe Sensei and Cross-Cloud Capabilities in Adobe Experience Cloud Bridge Content

by Angela Guess A recent press release states, “A recent Adobe survey of U.S. consumers revealed people spend on average 7.8 hours per day engaging with digital content—a figure that jumps to 11.1 hours per day among teenagers. Brands...Show More Summary

Adobe aims to connect data, content delivery in Experience Manager, clouds

With U.S. consumers spending a third of their day or more with digital content consumption, brands have to get smarter about engaging.

Hyundai confirms voluntary ACCC program to improve customer service

last weekVehicles / Cars : Car Advice

Hyundai Australia has engaged in a voluntary undertaking with the Australia Competition and Consumer Commission (ACCC), as it attempts to more closely adhere with Australian Consumer Law when dealing with customer complaints. The move comes as part of the ACCC’s wider investigation into customer service in the automotive industry, which has already seen Holden accept and […]

Chatbots will change the face of research. How?

In our recently launched research, Tech Trends Transforming The Insight Industry, we explore four tech trends that we believe will reshape our industry by creating new opportunities to engage consumers in research. One of these trends is chatbots. In the UK, chatbots are still a fairly early-stage technology. But as they become more commonplace, we Continue Reading >

Voice interface startup Pulse Labs raises $2.5M round backed by Amazon

The rapid adoption of smart speakers and other voice-enabled devices has created a new channel through which companies can engage consumers. Pulse Labs Inc., a Seattle-based startup focused on unlocking this opportunity, today announced the completion of a $2.5 million funding round. Show More Summary

11 Ways to Amplify Social Media Engagement

Summary: The goal of any social media pro is to increase online engagement—which, in turn, can boost your bottom line. However, persuading consumers to interact with your social media posts isn’t always easy.

Reaching the Unreachable: Innovid Launches New Solution to Help Brands Engage with ‘Unreachable Consumers’

Innovid, a leading global video marketing platform, announced Monday a new solution and partnerships to help brands reach, measure and engage the elusive ‘mobile first’ audiences. MMW has learned that these new solutions include improvements...Show More Summary

The rise of adviser brands in the mobile customer journey

When it comes to mobile research, no decision is too small. Micro-moments are now the very foundation for modern consumer engagement. In today’s mobile-first era, consumers are increasingly becoming pocket detectives, using their mobile devices to research products and seek advice in real time. Show More Summary

Oath President of Advertising Shares 2018 Predictions

The following is a guest contributed post from Tim Mahlman – President of Advertising and Publisher Strategy, Oath. It’s time to rethink mobile ad engagement. We know that the average U.S. consumer spends a total of 5 hours a day on mobile devices. Show More Summary

Michelle Williams's Engagement Ring Will Make You Faint From Love at First Sight

While we were all consumed by the dresses on the Golden Globes red carpet, Michelle Williams quietly strolled along with a huge engagement ring on her finger. The actress was mum on the significance of the jewelry that day, but we have since learned she's engaged to New York financier Andrew Youmans. Show More Summary

Transform customer engagement with location intelligence (VB Live)

VB LIVE: Location intelligence can help brands deliver dynamic user experiences, better understand their customers and prospects, and boost consumer engagement and delight. Join this VB Live event to earn how to effectively incorporate location intelligence into your digital strategies and transform your customer relationships. Show More Summary

Study says community involvement may entice consumers to shop in-store

Increased pressure from large online retailers is reducing brick-and-mortar retailers' sales and profits, causing numerous store closings on both local and national levels. But community engagement may be an answer for local retaile...

A terrible Christmas for retailers could be disastrous for the UK's economic growth

Marks & Spencer and House of Fraser are the latest big retailers to report bad Christmas sales. Conditions on the High Street are "very difficult" as consumers cut spending to cope with inflation and retailers engage in discounting battle...Show More Summary

Leverage location data to revolutionize customer engagement (VB Live)

VB LIVE: Incorporating location intelligence into digital strategies can engage consumers in real time, increase brand loyalty, and provide actionable data. Learn how to captivate customers and prospects with location-based behavioral data when you join this VB Live event. Show More Summary

CES 2018: Battle for Consumer Engagement

Summary: Who will own the consumer? Each year, the battlefield shifts. It’s the flatscreen, it’s mobile, it’s the Internet of Things, it’s virtual/augmented reality.

The Unintended Consequences of Drug Reimportation

(January 3, 2018 06:46 PM, by David Henderson) Allowing U.S. consumers to engage in parallel trade would require pharmaceutical companies to lower prices here, negotiate price increases with other OECD governments, contracturally prohibit buyers from re-selling, or reduce drug sales to low-price countries so that they have no... (0 COMMENTS)

ICYMI: The Australian Federal Court Says Yep - Valve Misled Gamers Alright

Last Friday the Full Court of the Federal Court of Australia dismissed an appeal by Valve against a ruling that it engaged in misleading or deceptive conduct - and made false or misleading representations about consumer guarantees. Valve's appeal against a $3 million penalty was also dismissed. More »      

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