Superfans are a powerful target audience for brands and marketers--almost twice as valuable overall, to be exact. That's according to "The Power of the Enthusiast," a new study by The Enthusiast Network (TEN) and GfK, which examines the purchase behavior and influence of "enthusiasts" in the automotive, adventure sports/outdoor and home tech categories. Enthusiasts are...
At Wednesday’s Senate Judiciary Committee hearing for Supreme Court nominee Neil Gorsuch, Sen. Al Franken expressed his concern about several decisions that favored businesses over consumers. “What we’re worried about,” he explained,...Show More Summary
When fruit is being transported from the field to the supermarket, it's vitally important that it remain refrigerated – if it isn't kept cold enough, it will spoil before ever reaching consumers. With that in mind, scientists at Switzerland's...Show More Summary
A key piece of the American Health Care Act is changing the ACA’s income-based subsidies to a blend of income- and age-based tax credits. For consumers under the income-eligibility threshold, this essentially creates a health care “minimum income.” The term “minimum income” has been used in more and more policy circles in recent years. Show More Summary
They say there are no terrible cars on the market anymore, but some cars are just so clearly uncompetitive within their segments that you should really get something else. The fine folks at Consumer Reports have listed the 2017 cars you should avoid. Read more...
I am depressed. And it has nothing to do with Seattle’s gloomy weather or employment volatility. As a mental health advocate and consumer, I am depressed — borderline apoplectic — about the GOP’s disdain toward the Affordable Care Act. And so should you — […]
Products do not often exhibit long-term disruptive value. Platforms do. From Snap to Amazon, companies that invested in underlying platform technology were able to exert lasting influence over the way in which people consume content and information.
Verizon today announced a revamp of its Hum line of connected car devices. Moving forward, consumers can choose one of three new options to keep their car in touch with Verizon's network. The HumX is the top-tier product and includes an OBD-II device as well as a Bluetooth speaker. Show More Summary
Although it doesn’t rely as heavily on advertising revenue as the world’s other top social networks, LinkedIn is still putting a lot of energy into encouraging users to consume more content. The latest fruit of the Microsoft Corp. subsidiary’s...Show More Summary
(Journal of Consumer Research) Are powerful, well-to-do people more charitable? It depends. According to a new study in the Journal of Consumer Research, wealthier people are more likely to donate to charity if they endorse social inequality while less wealthy people are more likely to make donations if they endorse greater equality.
More and more Americans are cutting their cables and ditching their TVs, choosing to consume their video entertainment through online streaming services like Netflix or Hulu. But as online streamers begin to encroach on the realm of cable and broadcast TV, are they entitled to the same treatment as......
Shamlaw Naidoo, chief information security officer for IBM, says that personal behavior is the first line of defense against cyberattacks. "As consumers, we make the difference," she told an audience at a recent American Bar Association Techshow. "The world we live in is changing. Give yourself the benefit of......
Opinion: Lawmakers shouldn't revoke an FCC law that protects consumers' privacy. The post Congress Is About To Give Away Your Online Privacy appeared first on WIRED.
Are powerful, well-to-do people more charitable? It depends. According to a new study in the Journal of Consumer Research, wealthier people are more likely to donate to charity if they endorse social inequality while less wealthy people are more likely to make donations if they endorse greater equality.
Perhaps some of you have had bad days and hit the Entenmann’s pretty hard. Let eating champ Matt Stonie ease your guilt by consuming an amount of doughnuts that’s so absurd, you’ll never feel bad about your junk-food binges again. Watch Stonie down 50 doughnuts in short order. Show More Summary
A law firm is trying to put together a class action lawsuit claiming the automaker misled consumers about the self-driving capabilities of Autopilot 2. First spotted by Electrek, law firm Hagens Berman is pitching the class action lawsuit...Show More Summary
At this week's Adobe Summit in Las Vegas, the company rolled out a number of new products for the coming year, letting data and artificial intelligence play key roles in the future of how both companies and consumers interact with brands. On Tuesday, Adobe introduced the Advertising Cloud as a way to let brands and...
The bureau has been doing what the president pledged to do in his campaign: protecting Americans from a system that has “robbed our working class.”
The common assumption about retail therapy is that it's all about indulging in things like pricey designer duds or the latest gadgets. But according to a new study in the Journal of Consumer Research, consumers are actually more likely to make practical purchases than splurge on luxury items when they feel less in control.