With the Federal Trade Commission's latest regulations around the restricted and required language for brand-sponsored content, flaws in influencer marketing strategies have never been more apparent. But in many ways, this increasedShow More Summary
Learn how to build a strong content strategy to drive more focused, ROI-based content marketing. The post 6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy by @JuliaEMcCoy appeared first on Search Engine Journ...
Content marketing is a tricky business. On one hand the concept itself pretty much remains the same: Drip email campaigns and blogging are just as effective now as they were ten years ago, perhaps even more so. We all pretty much know the score at this point and any marketer not using content isn’t a marketer at all. Show More Summary
The versatile world of video marketing has seen a HUGE evolution over the past couple years. Many experts are staying that it is the future of content marketing as a whole. As 2017 begins to come to a close, it’s clear that there is a lot in store for 2018. Show More Summary
In this interview Noah Jackson, content and social media strategist at Downtown Records, discusses the importance of artists keeping up with marketing tech, as well as the value of messenger bots and strategies for getting them to work effectively. _________________________________ Guest post Veselina Gerova of The Message Can you tell...
The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence have both shown that influencer marketing is best for more authentic content creation and storytelling for brands. This shows that it might be time you [...]Show More Summary
Staying up to date with your personal brand’s content strategy is an important in order to effectively reach an ever-changing audience online. The type of content that is published will either attract or turn away readers on your blog and on social media. There are several ways the right content can work for your brand … Read the Rest ?
How to cut through the noise and provide consumers with engaging and personalized content that's also consistent with brand voice. The post The One Thing You Need to Do to Build a Top Content Marketing Strategy appeared first on Search Engine Journal.
Posted by AlliBerry3 Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what...Show More Summary
"It's one thing to be on Facebook or be snapchatting or or tweeting, but in 2017, it's more important than ever to have a content strategy because content tells the story of what it feels like to work with you," said social marketing pro Katie Lance on stage at Inman Connect...
The New Year is fast approaching, and there’s no better time than now to sit down with your team and determine your inbound content marketing goals for 2018. However, before you set any specific strategies in stone, take a look at the latest trends in the content marketing universe to see where your efforts [...]Show More Summary
Here are six kick-ass strategies you can incorporate into your marketing strategy for optimal content promotion and amplification success. The post 6 Content Strategies to Boost Your Digital PR & Link Building Success by @impressiontalk appeared first on Search Engine Journal.
It's far too easy to get caught up in the hype and hoopla of social media and forget that it's part of a larger strategy. To business owners, the whole idea of content marketing and social media must be confusing. How do you know it's working? Is there direct, measurable return on investment? What happens...
We’ve always cared about words at Intercom. This blog, our books and our product marketing attest to that.... The post Content Strategy: How words build a product appeared first on Inside Intercom.
The field of digital content marketing is maturing, and companies need to make sure that their content campaigns and strategies are keeping up. Above all else, it's important to remember that good content is good content. It doesn't matter what kind of technology you implement: If your branded content doesn't resonate with your targeted audience,...
Summary: High-quality photos are crucial to successful content marketing and social media strategies. Here are a few fantastic free sources.
As bloggers, we create a significant amount of content. But most of us consume a significant amount of it as well. In an industry that uses strategies such as SEO, social media marketing and email marketing as key tools, we need to stay up to date with changes and trends...more The post 5 Tips to Help You Consume Content More Productively appeared first on ProBlogger.
Branding is a critical part of any company's marketing strategy, which is why many are willing to fork out the cash to hire graphic designers capable of creating stunning visual content that gets their name out there. With the Graphic Design Bootcamp, you can take the first step towards building a career as one of these experts with eight hours of training. More »
As the digital landscape continues to grow and shift, digital marketing — particularly content marketing — has a majority stake in most brands’ marketing strategies these days. After all, nearly half of the world’s population now uses the internet, and we want our content to meet people where they are and when they’re searching. As a [...]Show More Summary
Digital business is in constant flux. As more brands than ever flood the already-saturated marketplace, producing innovative content is no longer a just supplement to marketing strategies. It is a cornerstone. With the fierce competition of native advertising and social media marketing, the power of storytelling cannot be underestimated. According to Harvard Business School [...]Show More Summary