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Influencer Marketing AI Adoption and Technology Will See Big Changes in 2018

Picture a future where machines make better decisions about influencer campaigns than even the savviest marketers. Software won't just automate aspects of recruiting influencers and encouraging them to post content. It will learn about...Show More Summary

How to Collaborate With a Global (and Remote) Team to Execute Your Content Marketing Strategy

Technology has changed the way we work. Advancement in communication technology over the past decade has meant that people can interact online just as well as they can in a face-to-face meeting. Organizations don’t need to have employees in the same physical location to achieve high levels of productivity and output anymore. Read more at...

Digital Entertainment World Lands On Silicon Beach Feb. 5-6 [20% OFF DISCOUNT CODES]

This year's Digital Entertainment World (DEW) will focus on "The Next Entertainment: Creativity Powered by Innovation" " and cover topics including Music Rights to Startups, VR/AR, eSports to Millennials and Content Marketing. This theme will guide all talks, discussions, meetings and presentations over the two days. Described by Hollywood insiders,...

Facebook Tests Local News Hub, Teases Simplified Messenger in 2018

Social media marketing took off in 2016, cluttering Twitter feeds and Instagram streams with advertisements often indistinguishable from bonafide posts. Facebook users, in particular, have complained that public content—briefs from businesses, brands, media—is […] The post Facebook Tests Local News Hub, Teases Simplified Messenger in 2018 appeared first on Geek.com.

Marketers Say Facebook's News Feed Update Will Be 'Nail in the Coffin' for Organic Posts

As Facebook revamps its news feed, marketers are assessing their advertising strategies and bracing to shell out more money to get brands’ content in front of users.

Weekend Favs January 13

Weekend Favs January 13 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

How Destiny 2 Plans To Change Eververse Going Forward

Destiny 2 is rolling steadily onward toward its second major DLC for the game, with several smaller events coming. Along the way to that new content, though, Bungie has stated that the Eververse market will become a smaller part of the equation.

Create a Successful Content Marketing Plan for Your Personal Brand

Content marketing is an important element for your personal brand in which your business can establish itself as a trusted expert in your niche. It’s important to reach your target market in an authentic and helpful way. There are several...Show More Summary

Artificial intelligence eliminates guesswork and ushers in a modern marketing checklist

“I love seeing generic branded marketing messages!” “I love it when products I looked at follow me across the interwebs.” “I love getting mass emails and texts from brands and retailers!” “Marketers produce my favorite content online!” Chances are, you have never said any of the above. Show More Summary

How to Become a Better Data-Informed Content Marketer

As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us...Show More Summary

3 reasons having a podcast is a no-brainer in real estate

We are on the cusp of the audio revolution, which is going to blow video marketing out of the water. Why? Because audio content such as podcasts and audiobooks allow us to multitask in a world where we seem to never have enough time...

5 metrics every YouTube marketer needs to track

Video content has quickly evolved into the single most popular way to absorb information and entertainment online. Every day, Facebook users watch 100 million hours and YouTube users watch 1 billion hours worth of video clips. Because...Show More Summary

Faustian Bargain

I have received an email from a marketing company that is "interested in developing editorial content for your website." The The post Faustian Bargain appeared first on Hollywood Gothique.

Content Marketing Evolution: 5 Major Content Marketing Trends for 2018

Do you remember upgrading from an old square TV to a high-definition model? It was an amazing leap forward in the viewing experience. Then came 3D televisions…and no one really cared. Then even bigger screens, then curved displays, OLED, smart TVs, 3D and 4k. None of these advances have really fired up the imagination of [...]Show More Summary

Virtual Reality Hardware and Content You Should Expect to See in 2018

This year, several major tech companies are planning to debut next-generation virtual-reality hardware, promising to be cheaper--and less tethered--than anything currently on the market. Meanwhile, media and tech companies are racing to create content that people actually want to watch. "I think it's a content play," said Intel CMO Steve Fund. "There is not enough...

Weekend Favs January 6

Weekend Favs January 6 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

Digital Marketing News: The Visual Internet, Influencer Marketing Trends, Sneaky Ads

How to Keep Up With the Rise of the Visual Internet [Infographic] Online media is increasingly visual — from personal photos to branded motion graphics, gif and videos. How can you keep up with the rising need for visual content? This infographic shares tips to help you stay on top of the trend and keep your viewers engaged. Show More Summary

Content Analytics, Bazaarvoice Partnership Packs Punch for Marketers

Formally announced as the new year fell upon us, Content Analytics, a leading provider of eCommerce Analytics and Product Information Management (PIM) solutions, and Bazaarvoice, the world’s largest network of active shoppers, have confirmed a new strategic partnership. Show More Summary

Your Customer Data Needs to Be Smarter

One of the new content marketing trends for 2018 is to build stronger levels of content personalization into the marketing and communications workflows you send to your customers. It sounds tricky, but the truth is that the data is often there, and with just a little bit of manual intervention, there could be even more. Show More Summary

This brokerage started documenting its own reality show. Here’s what happened.

JK Realty broker-owner Kala Laos has figured out the secret to successfully marketing her business: stop creating content and start documenting instead...

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