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When ABM & Content Collide: How to Build an Account-Based Content Strategy #UFX2016

Over the past few years, B2B marketers have been abuzz with the concept of Account-Based Marketing (ABM). It’s like some sort of futuristic concept was finally here and would be the solution that we all needed. But just like any other marketing tactic, it takes time to figure out how to approach it successfully. In [...]Show More Summary

How to Untangle Your Content Marketing ROI

Is your content marketing strategy working? Here’s how to simplify the complex task of determining the ROI of your content marketing. The post How to Untangle Your Content Marketing ROI appeared first on AllBusiness.com The post How to Untangle Your Content Marketing ROI appeared first on AllBusiness.com. Click for more information about Brian Sutter.

5 Reasons Content Marketing Isn't Working For You

Image Source Having worked with several clients on developing and executing content marketing strategies for their business, one of the questions most business owners want answers to is why it isn't working for their business. This often...Show More Summary

7 Ways to Take Your Content Marketing to the Next Level

Online marketing is all about the content. Content marketing is an essential part of building your business. How else will people find your content -- and by extension your website. Part of converting is a good content plan that allows...Show More Summary

3 Content Marketing Mistakes Brands Keep Making - And How to Fix Them

I know what you're thinking, "Not another guide to content marketing best practices! I've got this down! Okay, maybe I could use a little help... but is there anything new to say about content strategy?" There's a lot, actually. AndShow More Summary

Uncovering The Problem with Personalization in B2B Marketing #UFX2016

B2B marketers around the globe are all experiencing the same pain. That consistent pain is how to reach, engage, qualify and convert audiences into paying customers. We’ve all become acutely aware that more content isn’t always better. But now, we’re faced with an even harsher reality about B2B marketing which is that we somehow have [...]Show More Summary

American house prices: realty check

21 hours agoNews : Daily Chart

America’s housing market in five interactive charts Audio and Video content on Economist.com requires a browser that can handle iFrames. WHAT a difference a decade makes. In 2006 house prices in America hit an all-time high, after rising unabated for the previous ten years. Show More Summary

How To Really Make A Content Marketing Strategy

22 hours agoInternet / SEO : SEO Scoop

Content Marketing is an increasingly popular strategy for online user engagement and a successful brand identity. The budget for a quality content keeps growing and the momentum does not seem to lose. The reason is quite simple. Content...Show More Summary

A Guide From Link Building to Link Earning by @annaleacrowe

Learn about 5 link earning ideas you should be adding to your content marketing strategy -- and why link earning is better than link building on SEJ. The post A Guide From Link Building to Link Earning by @annaleacrowe appeared first on Search Engine Journal.

Essential Tools for Content Marketers

No it’s not cheating, trust me. These handy tools will make your life easier and your content stronger. Ever heard of mental block? For content marketers it’s that moment when you can’t even think of a topic let alone begin writing the content. Show More Summary

How Can You Make The Best Content Marketing Strategy As An Artist / Band / DJ?

It’s important for artists to gain content about themselves in the Music Industry. It allows them to keep fans updated about their activities. Besides this, it’s also a way to build up relationships in the Music Industry and other fans. Show More Summary

Evolving: Content Marketing, Google And Client Attraction

Content marketing has been the key to growing websites and online businesses for years. Unlike advertisements, content that is placed on authority domains remains online 'forever' and can continuously market a product and authoritatively...Show More Summary

How a Low-Price Provider Can Still Rock Social Customer Care [Podcast]

A Malaysian-based video-on-demand startup that aims to “bring the world’s best content to emerging markets at a price that everyone can afford” also focuses on delivering outstanding customer service via social media. 

20 Content Marketing Resources to Bookmark ASAP

From buyer personas to content calendars and copywriting, these content marketing resources give you what you need to plan & …

ScribbleLive acquires SEO company LinkDex

Content marketing company ScribbleLive announced today that it has acquired Linkdex. In a blog post, ScribbleLive’s Geoffrey Gualano said the deal will combine his company’s content marketing platform with Linkdex’s capabilities in search engine optimization: This acquisition streamlines content marketing and SEO software to empower an all-in-one marketing platform.… Read More

Is 'Content Blindness' The New 'Banner Blindness'?

Is the sheer volume of poorly executed brand content putting content marketing at risk?

The 10 Skills Effective Content Marketers Must Master for Epic Results by @IAmAaronAgius

Content marketers who stand out are those with expertly-tuned skillsets. If you want to get serious results, here are the ten skills you need to master. The post The 10 Skills Effective Content Marketers Must Master for Epic Results by @IAmAaronAgius appeared first on Search Engine Journal.

53 design terms and tips to help marketers level-up

When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. Now, in 2016, visual content is more than 40X more likely to get shared on social media than other types of content and it’s become obvious and even necessary for all of us marketers to have at least some basic knowledge of key design terms. Show More Summary

How to crush local content marketing with help from the local news

Getting a shout out from local news would be a huge win for your real estate business, but a lot of agents have trouble cracking the code and getting on the radar of local journalists. The fact is, local content marketing can deliver the best ROI of any other marketing effort, and it can be done for very cheap or free...

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