Over the years, it’s become clear that the quickest way to build a brand online is to invest in content marketing, and link up with bloggers and authoritative industry leaders. All you need to support this theory is to look at brands like HubSpot and KISSmetrics, which hit the ground running with massive guest blogging...
Outreach marketing is a great way to create organic backlinks and find new audiences. Valuable content is the most effective marketing strategy for 2015. The post How to Rock Outreach Marketing by @sherisaid appeared first on Search Engine Journal.
How to take your digital marketing to the next level.
One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain...Show More Summary
M&C Saatchi teamed up with Emotive, APN News & Media’s content marketing arm, and Fuel Communications to create a campaign for Australian broadband and cable company Optus starring Ricky Gervais. The campaign promotes the company bringing Netflix to Australia and sees Gervais acting in a typically sardonic fashion. Show More Summary
Jeff Haden, Inc. contributing editor, explains that you have to make content that reflects who you are without trying to sell your product.
Julia takes a look at some of the worst ways to waste your time in content marketing. Avoid these to be successful and goal-oriented with your content. The post 7 Pointless Content Marketing Efforts You Should Stop Doing Today by @JuliaEMcCoy appeared first on Search Engine Journal.
On a recent trip down to Italy, I was thumbing through a thick copy of the Air France inflight magazine. As sleek and smartly organized as it was, the formula was still the familiar mix of fashion and travel pieces, VIP briefs and culture profiles that you reach for because it’s there. But I was...
Putting your content marketing plan in writing, with a defined budget, is the most critical driver of success.
The rules of marketing are changing every day, but there’s one thing that remains constant: content marketing is king. It’s one of the most effective ways to attract, inspire, and nurture customers of all kinds. But the digital sphere is a noisy place to be. With so many resources available online, customers are turning to...
While content marketing has grown to be one of marketers’ main go-to strategies for driving brand awareness and leads, most of us are still struggling with actually sizing up the performance of that content. In fact, 72% of marketers say they are currently battling the challenge of measuring content marketing performance.
Transformation in any part of an organization is a task that very few manage with success. Managing change takes time and investment beyond the monetary. From board level approval through to emotional buy-in, the process can be long,...Show More Summary
This week on Confessions of a Pink-Haired Marketer, Sonia Simone is pleased to have three big questions from Authority, our community of content marketers. Major thanks and kudos to David, Julie, and Mike for the food for thought … Here are three really smart questions from the audience … and some in-depth answers. Show More Summary
I enjoy telling stories, and even on occasion have something worthwhile to say given all the high profile assignments on which I’ve worked over the years. I rarely think about what motivates me to post online or on which platform(s) my musings should reside. Show More Summary
TheAudience, the entertainment-focused social media and digital content marketing company founded by Sean Parker, Ari Emanuel, and Oliver Luckett, is shutting down in the UK, sources have told Business Insider. Sources close to the company...Show More Summary
The Indian industry stalled due to poor content but, despite its minor market share, Hollywood revenues were powered by franchise titles such as 'Amazing Spider Man 2.' read more
With well over a billion users, Facebook must easily rank as most people’s “where I see interesting stories and click” tool of choice. Sure, us nerds might point to Feedly or Flipboard, but that’s not “most people.” That’s the enlightened. Show More Summary
For this week's edition of Content Marketing Minds, I bring you Nature's Care Organic Soil’s exceptional YouTube content campaign - and their dismal social media marketing campaign.
In order for a blog to be considered a success, it has to abide not only by the strategy implemented to reach its goals, but also the foundation that supports it. A content strategy that brings fruit to a content marketing and social media marketing strategy is important in generating blog traffic, which you can turn into leads or customers. Show More Summary
Most marketers have never heard of the startup, Keywee. However, after closing a $9.1 million Series A round of funding this week, they’re about to. Financing was led by Eric Schmidt’s Innovation Endeavors and Marker LLC, with participation from The New York Times Company and UpWest Labs.