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Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App

Social Content is the New Storefront [Infographic] Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Show More Summary

The startup VidMob says it can quickly make ads for Snapchat — and it's raising money to ramp up its expansion

VidMob – a Task Rabbit for video ads and content - has raised $7.5 million in new funding. The company helps marketers crank out lots of ads for Snapchat, Facebook and Instagram, often by using existing TV ads. The firm promises it can make these ads much faster and cheaper than ad agencies. Advertisers ideally need to make custom ads for Snapchat. Show More Summary

These 5 apps make user generated content work for your brand

User generated content (UGC) has been a growing trend for business marketing and social media campaigns alike, and the ROI has been astounding. While UGC certainly has its fair share of limitations, it’s popularity certainly shows no signs of slowing down. Show More Summary

How to Build the Right Content Marketing Strategy for SEO Growth

2 days agoInternet / SEO : SEOmoz Blog

Posted by AlliBerry3 Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what...Show More Summary

How to Use Big Wins to Drive Continuous Content Marketing Performance

Like all brands or marketers, you’ve likely experienced a few content marketing campaign mishaps in your day. Despite your best efforts, sometimes a campaign just doesn’t quite reach its objective or it outright flops. And when this happens your disappointment typically spurs you into action as you work furiously to pin down exactly where you [...]Show More Summary

Cloudflare acquires Accel-backed Neumob to accelerate mobile apps

Cloudflare Inc. is looking to establish a bigger presence in the mobile market. To that end, the content delivery provider today announced that it has acquired Neumob Inc., an emerging competitor backed by Accel. The startup offers a...Show More Summary

Memories of A Content Marketing Guru (2): Optimizing Customer Experience [Case Study]

3 days agoInternet / SEO : SEO Scoop

Throughout my article Memories of A Content Marketing Guru (1), I detailed proven customer retention tactics as well as content marketing best practices based on my personal experience. In this article, I will be presenting a detailed case study showcasing how to create a stellar customer experience (CX) during the product pre-launching, presales and [...]Show More Summary

Does Long-Form Content Still Get Worthwhile Results?

We’ve been writing (and promoting) long-form content for years now. But is its popularity finally on the wane? If you’re a blogger, journalist, marketer, or writer you’ll know about long-form content and the booming popularity that it’s experienced over the last few years. Much research points to the fact that this longer format has positive...

10 Creative Ways to Use Content Marketing to Grow Your Small Business

Learn how entrepreneurs have boosted their company’s reputation and sales, with the help of content marketing. The post 10 Creative Ways to Use Content Marketing to Grow Your Small Business appeared first on AllBusiness.com The post 10 Creative Ways to Use Content Marketing to Grow Your Small Business appeared first on AllBusiness.com. Click for more information about YEC.

How to become a content marketing master

"It's one thing to be on Facebook or be snapchatting or or tweeting, but in 2017, it's more important than ever to have a content strategy because content tells the story of what it feels like to work with you," said social marketing pro Katie Lance on stage at Inman Connect...

The Web As You Knew It Is Dying – And This Is How It Has Changed Everything For Bloggers and Marketers

Everything changes. And the internet is certainly changing. Here's what's happening... and what this means for bloggers, content creators and online marketers. The post The Web As You Knew It Is Dying – And This Is How It Has Changed Everything For Bloggers and Marketers appeared first on Blog Marketing Academy.

What you need to know in advertising today

When the Times of London published a story about big marketers' ads appearing next to extremist content on YouTube earlier this year, more than 250 brands pulled their spend from the Google video hub. Over six months later, it is Facebook, the other half of the advertising duopoly, that is embroiled in a public maelstrom. Show More Summary

Own Your 2018 Inbound Content Marketing Strategy With These 5 Tips

4 days agoInternet / SEO : SEO Scoop

The New Year is fast approaching, and there’s no better time than now to sit down with your team and determine your inbound content marketing goals for 2018. However, before you set any specific strategies in stone, take a look at the latest trends in the content marketing universe to see where your efforts [...]Show More Summary

Why Starting a Podcast Intrigues Forward-Thinking Content Marketers

You know that familiar “awkward moment” is speeding toward you as the holiday functions and parties suddenly multiply across your calendar like chicken pox. You’re standing there, about to take a sip of your drink, when like clockwork it comes: “So … what do you do?” “I’m a … I work on the internet. Show More Summary

Do You Really Need Another Blog Post? Why Content Marketing Needs More Flexibility

For at least a decade, the 500-word blog post has been the atomic unit of content marketing. Marketers like Joe Pulizzi and Marcus Sheridan built their entire careers on blogging. In Joe’s case, he started the blog without a business plan or a product, and developed both after building an audience through insightful, valuable blog [...]Show More Summary

Weekend Favs November 11

Weekend Favs November 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

4 Tips for Jumpstarting the Content Ideation Phase

Nearly every writer/blogger/content marketer has faced it at one time or another: the dread of coming up with the next topic idea. It can be a daunting task, especially when you are determined to come up with something even better or more successful than before. Show More Summary

Art Cashin Lays Out Risks in Current Market

Content originally published at iBankCoin.com We're likely to trade rangebound until 3:30, at which point the market will either spring higher or fall to pieces. Art lays out three primary risks to this tape. 1. Political uncertainty 2. Show More Summary

The Right and Wrong Kind of Video for Each Social Media Site (INFOGRAPHIC)

This handy infographic details what works best when video marketing on social media sites and why you should be using this form of content over others.

Report: What Marketers Need to Know About the ‘State of Video Marketing

These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos [...]Show More Summary

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