Introducing Content 3.0 – The Rise of the Content Community written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Over the last decade or so content has evolved from a piece of static written information to something more like a verb. Show More Summary
More agents are utilizing aerial images and videos captured by unmanned aerial systems (UAS) -- drones -- to better market properties. Additionally, more developers are using drone-captured content to better monitor a construction project's progress...
The Showrunner behind multiple top-ranking podcasts and Vice President of Marketing for the Rainmaker.FM podcast network, Jerod Morris, paid The Writer Files host Kelton Reid a visit this week to talk about his beginnings as a writer, podcaster, and digital marketer. Show More Summary
Can digital marketing work even if your target market isn’t your typical “online audience?” You bet, but it all relies on knowing what to write about and where to publish your content. This week on Hit Publish, listener Tom submitted his question for the Dear Amy column. Show More Summary
News sites will soon be "wire services" competing in social networks' internal attention markets, writes Ezra Klein. Scary! Read the rest
Blogging, Day 1 Dear Diary, Today I wrote my first blog post. Everyone is going to love it! I am going to blog every day. Blogging, Day 10 Dear Diary, I can’t think of anything to write. I’ve published one post, and the only person that read it was my mom. The format above may [...]Show More Summary
Long-form content can boost customer conversions, a recent study found. So check out these tips for adding long-form content to your marketing mix. Read the full article at MarketingProfs
7 Steps to Optimize Your Blog Posts Like a Pro written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing I’m a content manager; my background is in public relations with a little bit of marketing strategy and graphic design. Show More Summary
Last month in “How Social Content Marketing is Your New Fundraising Rocket Booster” I wrote about why prioritizing your marketing communications objectives; then building a strategic social content marketing plan to help you optimize your content for social channels to achieve these outcomes is so important in today’s digital marketplace. Show More Summary
Managing different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle can be overwhelming. Amongst all the content that brands, publishers and consumers create, only the most authoritative sources are able to capture consumers’ attention. Why is authority important in content marketing? Authority [...]Show More Summary
The content metrics you track should be influenced by your company goals. Simply put, you can’t half-ass this — many companies publish a handful of articles and give up when they don’t see a ton of leads flying through the door.
In honor of summer and my slightly lower than average level of motivation, this month's content marketing roundup will focus on developing content that is more effective so you can spend less time working and more time relaxing. The post This Month in Content Marketing: July 2015 by @dantosz appeared first on Search Engine Journal.
There's no question that in the world we live in today, content - quality content - has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO's are constantly looking for the ROI in their marketing. When it comes to producing attention-grabbing content, a great place to start is with the headline.
Want to create great content but have a small marketing budget? Here are some ideas to help you create amazing content without breaking the bank! The post Marketing on a Budget: How to Produce Great Content Without Breaking the Bank by @GregSecrist appeared first on Search Engine Journal.
After setting up a successful website and publishing great content you want your personal brand to be seen by influencers in your market. What you may not realize is there are a lot of spam accounts set up to clog servers and steal your hard-earned status. Show More Summary
Last decade the disciplines of SEO and content marketing had very little in common and few would have said they did. Content marketing was just beginning to emerge as a viable organic digital marketing strategy and enterprise SEO departments were being built at companies around the world. Show More Summary
Why Are B2B Content Strategies Important – The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. Find out more from this great infographic. Chief Marketing Officer (CMO) [...]Show More Summary
Find out what LinkedIn and Indeed reveal about the growing need for content marketing.
Summary: In one of our previous posts, we hinted that we would be sharing more insight about engaging consumers with a high-quality content marketing campaign. We didn't forget, and have an exciting resource for those marketing and advertising professionals who like to pursue professional development on their own.
CANNES - Comcast's data from its twenty millions set-top boxes, coupled with marketers' first party data, will create a "whole new world" for NBC Universal, for both advertising and content creation, explains Linda Yaccarino, Chairman,...Show More Summary