Images and visual content can play a big part in your social media marketing mix. But how do you maximize your use of visual content? Here are some tips.
In this episode of Marketing Nerds, Kelsey Jones and Amanda DiSilvestro talks about how you can come up with tons of content idea for your blog. The post New #MarketingNerds Podcast: How to Come up With Content Idea for Your Blog by @AkiLiboon appeared first on Search Engine Journal.
Live-streaming has grown from virtually no-where to become a significant trend in social media circles in 2015. First Meerkat, then Periscope, and now Blab has come into the market. But where is the offering headed, and how can they expand beyond their niche content? Blab's latest update hints at the way forward for the live-stream.
It has been ascertained through research that a number of law firms now plan their marketing strategies around content marketing and have reported considerable improvement in their clientele. Through a proper and well designed content marketing strategy, law firms can boast about their success in an efficient manner. While a [...]
Blogging is a low to no-cost way for marketers to create owned content on a consistent basis. A consistent blogging schedule of high quality information creates a great way for your customers and prospects to gain a better understanding of how you can help them and the smarts that exist within your organization. In fact, [...]Show More Summary
Brands large and small are searching for ways to separate themselves from the pack. At the same time, most marketers are struggling with everything from producing enough content, to measuring content effectiveness. As more and more brands become publishers, it has become increasingly difficult for brands to create a variety of engaging content on a [...]Show More Summary
By this point, there is no denying that content marketing should be an essential part of every brand’s integrated digital marketing strategy. Content enables brands to create a connection with current and potential customers that can also support many other digital marketing initiatives if optimized correctly. Since we’re all on the same page about content, [...]Show More Summary
Does pondering content marketing strategy make you feel a little out of your element? Are you missing the key components that really tie a strategy together? Do you sometimes feel like stepping away from the laptop, pouring a White Russian, and zoning out to Creedence Clearwater Revival? You’re not alone. Only 30% of B2B marketers [...]Show More Summary
A study from Ericsson reports that by the year 2020, there will be over 50 billion internet-connected devices. That means consumers will be able to create, consume, publish interact and transact anytime, anywhere. Many companies are responding to the rise in information access and consumption by creating even more content to stand out. A LOT more [...]Show More Summary
A few years ago, best-selling author and wizard-ninja hybrid Seth Godin said, “content marketing is the only marketing left.” The industry took him at his word. Over the last decade, marketers have devoted ever more time and energy to creating content. This year, 76% of B2B marketers plan to produce more content next year than [...]Show More Summary
To remain competitive, brands have become increasingly focused on creating a higher quantity of content, while still striving to maintain quality. Unfortunately, the quantity and quality struggle is real for so many B2B and B2C marketers alike. Along with finding the right people and creating a sound content strategy, there is the matter of finding [...]Show More Summary
The Internet has created a space where meaningful conversations, connections and content creation can happen anywhere in the world. As a result, content marketing tactics have evolved to leverage all the Internet has to offer–and one of those tactics is virtual conferences. For decades, real-world conferences have been an effective way for businesses of all kinds to [...]Show More Summary
If content marketing stories were movies, most of the ones we hear today would be romantic comedies. Brands all over the world are telling stories of how they overcame obstacles and beat the odds to make their customers fall in love with them. While these stories are inspiring, sometimes content marketing isn’t all flowers and [...]Show More Summary
It’s no secret thought leadership is the element of PR and content marketing that is currently compelling small businesses most. And now, LinkedIn’s platform makes long form publishing available to every subscriber, providing entrepreneurs of every variety with access in one degree or another to their entire network of more [...]
So if you're a content marketer and you haven't been maximizing your potential for visualizing data, then it's about time you started. It can be incredibly overwhelming to begin producing your own infographics. Where do you start? Is it worth hiring an agency? Or perhaps it's better to contract a designer?
Hey kids! Hungry? YouTube's Kids app is marketed as a way for youngsters to watch kid-friendly stuff without fear of objectionable content. A complaint filed by two advocacy groups, though, claims those parental settings may keep out...Show More Summary
Generally speaking, writers and content marketers are a pretty tough group to please. Seriously, ask any writer about this and he’ll be more than happy to talk your ear off about his biggest critic: himself. More often than not, it seems that nothing is quite as polished as it should be.
Warren Whitlock explains how businesses can better incorporate storytelling into their content marketing The post Storytelling in Marketing: An Interview With Warren Whitlock appeared first on Search Engine Journal.
Inbound marketing is the most powerful form of marketing real estate today. It focuses on using content to pull in potential clients. The primary focus of inbound marketing is creating highly targeted content and reaching out to your potential customers through blogs, social media, e-newsletters, SEO and other forms of content marketing...
Social media is equivalent to one big fat focus group that never sleeps. There’s not a time of day or night that you can’t crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It’s there for the taking.