If you’re currently churning out content, as part of your marketing mix, you’ll soon be in big trouble. On Friday, the Guardian newspaper reported on a piece of software, which is capable of writing articles. The end result reads like most of the content marketing out there. Show More Summary
Last year I went to Content Marketing World for the first time. Prior, I had been to several other content/social focused conferences and all are good in their respective niches. But Content Marketing World is really the mother of all...Show More Summary
Content marketing is a popular and lucrative strategy, but how much should you really be investing in it? Content marketing is one of the most popular online marketing strategies these days, in part because of its high potential return on investment (ROI). Show More Summary
Today’s homebuyers place a lot of importance on being able to know, like and trust the people they work with. And there are few better ways to build a trusting relationship with a potential client than with content marketing...
The content marketing industry is growing faster than ever before and will continue to do so. While many new trends come in and old trends fade out, it is important to stick to those which align with your business goals. As important...Show More Summary
Summary: Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. While 40 percent of luxury purchases are influenced by a digital experience, e-commerce purchases account for only four percent of luxury sales. Research predicts that online luxury sales will triple by 2020, indicating a heightened need for luxury brands...
The many moving pieces of the modern blog often leaves our heads spinning. However, the need for constant content marketing is more apparent than ever. Businesses can’t skimp when it comes to keeping their blogs fresh; likewise, those same marketers understand the need to tweak sites when they’re underperforming. Show More Summary
For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read.
With more than 500 million active monthly users that create over 95 million pieces of content every day, Instagram presents a huge marketing opportunity for businesses. Yet, many businesses aren't active on the social network, taking...Show More Summary
Verizon’s purchase of Yahoo! for $4.83 billion, while an interesting exercise in combining content, networks and mobile services, highlights the broken norms for paying executives of U.S. corporations. The short version is that issuing and repricing of stock options compensates executives for bull markets rather than their own performance is absurd. Show More Summary
Verizon's purchase of Yahoo for $4.8 billion will give Verizon an opportunity to dominate the market in NFL livestreaming and fantasy sports.
Video content and ads are reaching new new audiences as mobile technology and internet speeds improve.
Discover how to really make your social presence felt by all by marketing your content effectively. Read these 11 highly effective social media tips to help promote your content. Read More
The digital world is often a small world. For example, when working with Dell on an influencer content program I met Dell’s Managing Editor at the time who seemed to be a cocktail of sophistication, intelligence and just a lovely person. She reminded me very much of Rebecca Lieb, another force of nature in the [...]Show More Summary
Using Google Analytics properly makes you a far more effective digital marketer. This infographic outlines the key ways content marketers can utilize the tool.
Many people believe that marketing and advertising on social media all but guarantees a direct cause/effect relationship with success. Create product or content, share the content on social networks, profit. Right? Wrong. Even with great source material, most content goes nowhere on the web without a carefully constructed plan. Show More Summary
Weekend Favs July Twenty-Three written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…
5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing With the advent of social media, the tables turned for professionals working in the PR industry. All of the sudden, everyone was a publisher. What took weeks to organize – in terms of promotion for businesses and causes – now…
Summary: Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s...Show More Summary
With the evolution of streaming platforms, the music industry landscape is in a constant state of flux and the role of record labels has been questioned. With a heritage in producing records, it’s been hard for labels to adapt to the issues of diminishing production costs and recorded music revenues. Show More Summary