Are you wondering how to target the right audience on social media, every time? And how to create interesting content for them and to engage with them? Then wonder no more!
This week, Brigade Marketing is hiring a senior social media manager, while Columbia University Medical Center needs a digital science content producer. PGA Tour is seeking a community manager/analyst, as well as a manager of digital communications. Show More Summary
Summary: As the year begins to turn, it’s well to note the steadily sharpening PR context of the new one – digitally-based content marketing. That’s how it appears to the folks at the Young Entrepreneur Council, as expressed on the e27 blog, in a post entitled “5 best ways to get your brand noticed in 2015.”
According to a 2013 study, the average American consumes over 34 gigabytes (12 hours) of information daily. Due to this ever increasing “snack culture” it’s more important than ever to utilize new marketing strategies such as visual content.
Sarah Maloy is Shutterstock’s content marketing manager. She’s also an entertainment writer, social media nerd, and chronic binge-watcher. This post was originally published on the Shutterstock blog and has been reprinted with permission. Show More Summary
Not long ago, in a marketing department not far, far away, we saw the rise of content marketing. It began as a young, idealistic movement to help educate, enlighten, and entertain self-empowered buyers in the digital world. An elegant marketing for a more civilized age. Read More
Many of us are familiar with a level of maturity in online marketing nowadays, one that requires a far more comprehensive approach than the individual sum of its parts. Tangibility of any marketing practices has become forefront, and...Show More Summary
List building is one of those things that marketers are always looking for ways to do better and faster. Even with the rise of social media and content marketing, email marketing continues to be one of the most effective digital marketing tactics; after all, when a consumer gives you her email address it means you […]
“Pay it forward”, “Good karma”, “Give to get”. There are many ways to express the notion of creating value for others before expecting something in return, but in the marketing world, such a perspective is contrary to the norm. Many marketers still gravitate towards another expression, “What’s in it for me?”, that guides much of their approach [...]
When it comes to content (kon-tent) marketing, you can never be content (kuh n-tent)
Content generation not only brings in users, but establishes a level of trust with the users which helps you sell your products easily as they are simply more likely to buy from you. In fact, 6 times more likely.
Infographics have long been considered a magic bullet for companies looking to increase user engagement and brand awareness. However, there is talk going around that infographics are dead and should be buried as deeply as possible. Despite...Show More Summary
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. All of these elements work in concert to drive your target audience to your posts.
If you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time to get serious about these key marketing activities.
When it comes to content marketing, success requires originality, creativity, and customization. If you have noticed recently that your content marketing strategy is not everything that it should be, it is possible that you could be making at least one of the following critical errors in your approach.
Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for, shouldn’t rush to throw in the towel. A Google search for the words ‘content marketing’ pulls [...]
Consumers aren't a "KPI": they're people. They have value to brands and they hold the keys to the social media kingdom, not the other way around. Today, marketers play a vital role in how brand content is viewed digitally. But content is only one piece of the sales funnel; there's also direct engagement and community which builds loyalty.
Brian Honigman is a marketing consultant, speaker and freelance writer. This post originally appeared on the SkyWord blog. You’re likely well aware of the potential benefits of implementing an inclusive content marketing strategy. You’ve seen how it can transform a brand, and now you’re itching to put the channel to work for your organization. Show More Summary
“Content Is King,” is the phrase we’ve heard everywhere for the last five to seven years. But if content is king, why is content marketing not working for so many businesses? Wouldn’t the methodical, practiced dissemination of “content” – one definition you might give to “content marketing” – be an obvious homerun with marketing departments of all shape and size?