Much of the current conversation around personalization in marketing focuses on B2C companies. But that doesn’t mean B2B organizations are being ignored. Far from it. While the latest research shows that simply calling someone by their name in an email subject line increases open rates by up to 41 percent, such basic, decades-old personalizations are […]
One of my favorite marketing strategists is Jay Baer, author of Youtility. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create a customer today. Show More Summary
Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance. It’s hard to […]
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This month's content marketing roundup includes how to use analytics to do content marketing better, how personalization can help you write better content, a list of tools to write better, and much more! The post This Month in #ContentMarketing: August 2015 by @dantosz appeared first on Search Engine Journal.
BEIJING—Shortly before President Xi Jinping boarded a plane last month to attend a summit in Russia, his office issued an executive order: China’s stock markets must go back up. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
It's this simple: If you don't keep track of your competitors, you're going to lose market share to them. It's important that you monitor what other businesses in your industry are doing in order to successfully build a brand online....Show More Summary
SPONSORED: This sponsored post is produced in association with Citrix GoToWebinar. We’re living in a technologically empowered age where smartphones, tablets, laptops, wearables, and e-readers reign supreme and customers are spoilt for choice not just for the content, but for the platform they wish to view it on. Fortunately, content is still king for consumers. And […]
As you know, I recently launched OwnerFUEL. It’s the media portion of my company, Owner. I wanted to share with you just how simple it was to launch, and what we did to get it up and running. I’ll tell you right up front that a lot of what I recommend hinges on you choosing […] The post Fast Project Recipe – Launch a Content Marketing Platform appeared first on chrisbrogan.com.
If you've got a small marketing budget for your small business, you're likely to find some gold in your website's content. Members of the small business community shared some helpful tips on content marketing. They're here in this week's Small Business Trends Community News and Information Roundup.
Weekend Favs August Twenty Nine written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Show More Summary
To make your Marketing Nerds and SEJ Marketing ThinkTank experience better, we've launched new landing pages for our content initiatives. The post Check out SEJ’s New #MarketingNerds and #SEJThinkTank Landing Pages by @AkiLiboon appeared first on Search Engine Journal.
Content marketing may be a timeless concept, but its role within the digital media ecosystem is brand new. It’s known that blog posts, infographics, and videos are critical tools for building long-term customer relationships, but it’s also hard to connect ROI and effort. Show More Summary
Robots may take over the world someday, but I guarantee this bunch won't be taking over content marketing anytime soon. (credit: flickr.com) 1. Hal 9000 from 2001: A Space Odyssey because he hates humanity. One of the most critical parts of being successful in content marketing is showing that you at least have a general desire to help other people. Show More Summary
Let's be honest. Content marketing really sucks. For the most part you're doing it as a means to an end to get new leads and sales. You really have no desire to spend hours channeling your inner Maya Angelou writing blog posts about your topic that all sound the same to you. Show More Summary
For over a decade, I built online businesses. My focus was primarily marketing. Create content, promote it, and optimize website conversions. Over time, I built a reputation in the industry by blogging, networking, and speaking at industry conferences like Pubcon. Show More Summary
Source: Bianco Research “Its enough to give a long-term investor some hope for the future of finance.” Here’s a bit of role reversal for you: Mom and Pop were content to ride out the market’s volatility this past month, more or less sitting tight. Meanwhile, the pros were driven to the point...Read More
Virtual reality (VR) headsets are finally hitting the mass market, offering a revolutionary and immersive platform for content developers to reach consumers. The tech industry has promoted the prospect of VR — a computer-generated simulation of an environment — for the past few decades. Show More Summary