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Snapchat says it's a camera company with more TV-like content to come

Snapchat is hoping for more advertisers to appear.  The company, now known as Snap Inc., is looking to convince advertisers and marketers of its value, positioning itself as stronger than other digital networks and touting its platform...Show More Summary

Why McDonald's Will Create 5,000 Pieces of Marketing Content This Year

As part of a major marketing revamp and agency overhaul, McDonald's is leaning heavily into digital and plans to double the amount of content it cranks out this year. CMO Deborah Wahl talked about the burger-slinger's revamp this morning during the Interactive Advertising Bureau's IAB Mixx Conference. Show More Summary

Diving Into 'Pokémon GO's Profitable World Of Clickbait YouTube Videos

Pokémon GO has spawned a huge YouTube scene where content creators fight for millions of clicks based on information that's often dubious at best. When is clickbait a removable offense? When it is just good marketing?

5 Keys to Building a Culture of Content by @JoeLazauskas

Content is primarily thought of as a marketing tool. But in truth, content can wield a powerful in?uence on divisions across the enterprise The post 5 Keys to Building a Culture of Content by @JoeLazauskas appeared first on Search Engine Journal.

The "Trick" to Creating Content that Truly Stands Out

It's not easy becoming a content marketing expert. Here's how to best sta

35 of the Best, Free Social Media and Online Marketing Courses

There are plenty of places online where you can pay for social media and online marketing courses. Many of them are excellent. If you are hesitant, on a budget, or just careful with your money, here... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

A framework for measuring tasks across occupations

A tasks approach to labour market analysis can contribute to a better understanding of structural change and employment trends. However, its narrow focus on a few specific types of task content and its neglect of the social aspects of production can limit the usefulness of this approach. Show More Summary

Weekend Favs September 24

Weekend Favs September 24 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…

What Makes B2B Content Remarkable for Buyers?

It’s no secret. Everyone knows the biggest problem B2B content marketing faces today. Well, actually several give B2B marketers fits. Which one am I talking about? Making B2B content engage and actually drive more leads. How bleak does the situation look? Not good. Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends report surveyed 3,714 B2B […]

PMA keynote speakers promise poignant content

Produce Marketing Association president Cathy Burns expressed high expectations for sessions set for the 2016 Fresh Summit Convention & Expo, which begins Oct. 14. Produce Marketing Association president Cathy Burns expressed high expectations for sessions set for the 2016 Fresh Summit Convention & Expo, which begins Oct. 14.

The 5 Surprising Skills You Should Look For In a Content Marketer

Content marketing has changed. With that change comes the need for content marketers with a much broader skill set like those listed above. Simply hiring a writer is no longer good enough to gain and hold visibility. The greatest success will come from a content marketer with a skill set resembling a Swiss Army knife.

How to Optimize Your WordPress Blog for Speed

Content marketing is more important than ever, and WordPress has become the major venue for businesses to talk about the... The post How to Optimize Your WordPress Blog for Speed appeared first on Lifehack.

Australian portal launches speed dating content marketing

Australian property portal Realestate.com.au has launched its latest video content series which features actors playing suburbs at a speed dating night.

5 Ways Strategic Bullet Points Make You a Stronger Content Marketer

Bullet points make you a stronger content marketer? Absolutely, if you’re good at writing them. In fact, being a master at writing exceptional bullet points is one of the most important copywriting skills around, second only to headline writing. Show More Summary

8 Signs You're Not Cut Out To Be An SEO

It's a pretty exciting time to become an SEO. The convergence of SEO, content marketing and social media means your job description will include many diverse tasks and responsibilities. And if we're getting real here, the pay isn't half bad either. However, not everyone has what it takes to succeed in [...]

The Difference Between Accelerated Mobile Pages (AMP) and Mobile-Friendly Pages by @webprotech

AMP is huge and is surely the future which no search marketer can ignore.Speed and optimum content display are the most important aspects for mobile users. The post The Difference Between Accelerated Mobile Pages (AMP) and Mobile-Friendly Pages by @webprotech appeared first on Search Engine Journal.

Lynae Fearing & Tracy Rathbun Will Open Lovers Seafood And Market

The power duo’s restaurant empire is slowly expanding Never content to let their husbands be the only ones in the spotlight, Tracy Rathbun and Lynae Fearing opened Shinsei to a great deal of critical acclaim nearly a decade ago. Now,...Show More Summary

Al Jazeera English Expands Digital Access In U.S.

"We are delighted to bring this independent and thought-provoking content to the U.S. market."

Jerod Morris on This Old New Business with Jeff Korhan

Jerod Morris chats with Jeff Korhan on This Old New Business about the importance of audience engagement and what an “audience of one” means for content marketers. In this 37-minute episode, Jerod and Jeff discuss: Jerod’s top audience...Show More Summary

How to Turn Your Business Blog Readers Into Paying Customers

This is a guest contribution from Alicia Rades from aliciarades.com You started a blog because you recognized the importance of content marketing. You know that businesses that blog get more traffic than those that don’t. But more traffic doesn’t necessarily mean more customers. Show More Summary

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