After you read this short article you will feel more confident in your ability to turn your online business into the success you dream of and build a rabid community of subscribers or followers of your content. Attraction marketing online is becoming the standard in which anyone anywhere can create a lucrative business by using certain strategies. Show More Summary
Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially the discussions around whether brand journalism and native advertising fits in the content marketing mix. Here’s my take on it. Content [...]
There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle.
Over the last few years, online video has proven to be the most engaging and compelling form of content for social media users. Every major social network, from Facebook to Pinterest, has recently developed their own native video services and/or promoted video ads. Show More Summary
Content marketing takes many shapes and sizes. As a company builds out its marketing plans, it may be a daunting task to determine what shapes and sizes are the right fit. We recently polled other marketers and chatted with the Twitter...Show More Summary
Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time. Content marketing is a process and typically requires a good amount of work until you see meaningful results. But don’t let that deter you. As […]
Nothing says Thanksgiving quite like a pecan pie. But, pecan pie is more than just a great Thanksgiving dessert -- it also a content marketing at it's best.
A small business technology company was focusing their online marketing efforts to SEO and this approach proved to be effective for several years. Keyword research revealed relevant keywords in demand from searchers actively looking for solutions in this software category. Existing content was optimized, cross linked and new content was created where needed. Content was [...]
Content marketing, SEO, and social media should work together synergistically. Each should be its own instrument, working together to create a perfect harmony. But you're wondering just how to integrate the three to produce great business results, right? You're curious about how each compliments the other. Show More Summary
Journalists might be struggling to make money, but marketers are shelling out big bucks for written content. Scripted, a three-year old company, has built an entire business out of helping meet that demand, and today, it’s announcing that it has raised $9 million in new funding. For Scripted’s customers, usually marketers and companies, the service […]
In this post we take a look at holiday marketing trends year-over-year and what to watch going into 2015, so you can put ideas on your holiday marketing list for next year, right now.
Tim Ryder, CFO of content marketing company Brand.com, talks about his business career and his role at the innovative company that's rethinking the publishing model.
Use visual content to give your marketing strategy a boost and engage with your audience. Here’s what you need to know about the most popular visual content types. The post Boost Your Business With a Visual Content Strategy appeared first on Brazen Life.
This is a sponsored post written by me and sponsored via Syndicate Ads. All opinions are 100% mine One of the main challenges for business owners who want to create and retain a good presence on social media is finding the time and, more importantly, the resources to constantly release a new piece of content every X days. Show More Summary
Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone. Either way, that’s a pretty significant number of businesses who are having a go at it. There’s a problem, though. Just because everyone is doing content marketing does not mean that they are winning […]
Economists are sometimes content asking whether or not a banking system could be stable or a market could continue to grow. But they and other scientists could benefit from a computational view that asks not just whether the right conditions...Show More Summary
Brands who want to get the most out of a content marketing program ought to embrace a user-centered approach to developing and delivering that content. The content and the channels that deliver that content should be designed around prospect and...
Andrew Shipp, the social media manager for GoPro, has been able to master a versatile and creative approach to keeping followers excited and engaged about his content. What many business owners and brand marketers have dreamed of accomplishing...Show More Summary
Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. However, 49 percent of people currently do not know what native advertising is or how to effectively utilize it. Revolutionary [...]Show More Summary
Pinterest is becoming a popular way for small businesses to promote their brands and get their names out there. But using Pinterest to successfully market your business by drumming up interest interested in repining your content isn’t as easy as it looks. Show More Summary