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A Big Week at Copyblogger

Ever been frustrated with putting a site together and wished someone could just do the whole thing for you? With custom graphics, copy, marketing automation, and even content strategy — all using Copyblogger principles? Very soon, we’re going to be able to make that happen. Show More Summary

Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs) Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages [...]Show More Summary

Why Design Still Trumps Content in Marketing by @twitter.com/malleeblue

Good design can hold a user's attention. Find out why design still trumps content when it comes to marketing. The post Why Design Still Trumps Content in Marketing by @twitter.com/malleeblue appeared first on Search Engine Journal.

How to Inspire Your B2B Audience with Killer Content Marketing

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. [...]Show More Summary

POTD: Colt 1900 With A Three Digit Serial Number

Not long ago I was working as a marketing and content guy for a retail gun store that pretends to be an eCommerce company as well. It was an experience that I don’t care to repeat but did bring some reasonably interesting moments now and again. Show More Summary

How To Create The Perfect Visual Content For Social Media

3 days agoInternet / SEO : SEO Scoop

Content plays the pivotal role to stimulate online growth and engage your audience. Well written text content will always be an integral part of marketing but, here’s the deal: “The secret to succeeding in a content marketing campaign is to create incredible visual content to set yourself apart in the digital era.” The mergence of [...]Show More Summary

Marketers: Investment in ‘Snackable’ Visual Content Quickly Increasing

IZEA, Inc. operator of IZEAx — a premier online marketplace connecting brands and publishers with influential content creators — found in its annual State of the Creator Economy report greater year-over-year growth in marketers investing in visually-driven content than any other type of approach. Show More Summary

6 Tips For Sharing Your Blog On Social Media

Its no secret that content marketing is growing fast in the digital age of marketing. Its primary use is for engagement between the brand and its consumer, and the faster it pops up on search engines, the better! Which is why its vital...Show More Summary

5 Tips for Getting the Most Out of Medium

Medium is not just a platform for bloggers to express themselves or companies to market their brand. It is also a place to read interesting, informative, and even humorous content. The trick is knowing how to find that content. Medium offers a variety of features that make it easy to get the content you really want. Show More Summary

More Marketing Tips That Help Win Customers

Many bloggers still don’t understand the importance of testing, why it’s so important in ensuring you’re getting your content to the right audience with optimal conversion rate. It’s been stated the reason it works so well is because you have so many ways to promote your content and blog that some definitely perform better than others. If you can differentiate […]

47 no-fail ways to find blog post ideas

Empty Google docs. Empty editorial calendars. Empty WordPress posts. Sometimes content marketers have to deal with a lot of emptiness, and turn all that blank space into content that attracts, and engages, and converts. But no pressure,...Show More Summary

‘Unbreakable Kimmy Schmidt’ season 3 now streaming on Netflix

Last year, Netflix announced that it would spend $6 billion on original content in 2017. That's more money than NBC, CBS or virtually any other network on the market plan to spend, but it's already paying dividends for the streaming service. Show More Summary

6 Visual Content Marketing #Stats (& How To Take Advantage Of Them)

last weekInternet / SEO : SEO Scoop

Experts predict that, in 2017, content marketing will be tougher than ever. Thought leaders like Mark Schaefer even consider the possibility of content marketing being unsustainable in the near future. In what he describes as the “Content Shock”, Schaefer predicted that there’ll soon be more content on the internet than people can ever consume. [...]Show More Summary

With a big Amazon streaming deal, Berkeley’s journalism program is building a new revenue stream

When it comes to video, it’s a seller’s market for content creators. Streaming services like Netflix, Amazon Video, and Hulu are locked in a race for content, opening up new revenue opportunities and distribution channels not just for big companies but for smaller production outfits as well. It’s a opportunity that the University of California,...

7 Tips for Increasing Social Media Engagement

This is a guest contribution from Kristie McCollum. When it comes to creating your social media strategy, it’s always good to keep things fresh and evolving. There are a few things you can do to keep your marketing content engaging even as trends change. Show More Summary

What Not to Do (in Content Marketing)

Some weeks are all sunshine and lollipops. This week is not that week. Actually, all week we’ve been warning you of various colorful ways online professionals can shoot themselves in the foot. On Monday, I talked about a bunch of ways...Show More Summary

3 Ways Marketing and Sales Tech Can Boost Your B2B Content ROI

last weekInternet / SEO : SEO Scoop

Content publishing is the most powerful marketing tactic available to B2B marketers. Brands are churning out content at an incredible pace, and 38% of marketers are publishing new content at least weekly, if not more often. Most brands, however, aren't great at understanding how to maximize their content’s ROI. A paltry 6% of the respondents [...]Show More Summary

7 Reasons Why Bloggers Need to Use Infographic Marketing

Many bloggers into content marketing usually just publish blog posts filled with text and a few images. Some add videos, podcasts, and quizzes to their marketing. But there is something else they can do to get more out of the content they publish online – and that is to use infographic marketing. Show More Summary

GroupM Launches Motion Content Group

GroupM, a leading media investment group, announced this week the launch of Motion Content Group (Motion) — a new global content investment and rights management company. The objective? To meet the ever-growing market demand for new economic models for premium content across the entertainment and media marketplace. Show More Summary

3 Hard Content Marketing Truths

Summary: This week, I’m on a pilgrimage in the desert. No, not the one my Jewish nana really wants me to take; it’s the one my CMO (very easily) talked me into—the SiriusDecisions Summit in Las Vegas, which secretly...Show More Summary

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