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How Your Business Can Take Advantage of LinkedIn’s New Lead Gen Forms

LinkedIn's new lead gen forms offer great opportunity for those looking to boost their content marketing efforts. 

Surprise Is Your Best Friend in Content Marketing: Here’s How to Use It

Most content marketers understand the importance of trying to evoke specific emotions or sentiments from their readers; eliciting reactions is the best way to keep your target demographics coming back for more, and if those reactions are strong enough, you’ll have a built-in feedback loop to let you know how you’re doing along the way. Show More Summary

How Important Is Onsite Content for SEO?

Search engine optimization (SEO) is often referred to as a standalone marketing strategy, but the reality is that it comprises multiple interdependent strategies. Some people spend most of their time working on the content on individual...Show More Summary

5 Crucial Steps of Any Brand Development Process Worth A Damn

  Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email marketing and video marketing, but they must all work together like a finely tuned…more

Cool Ways Infographics Enhances Digital Marketing

I encourage everyone to start utilizing infographics in their content marketing because it can definitely help increase user engagement. Statistics shows infographic usage has increased 800% in 2 years which is a staggering number. This...Show More Summary

21 Awesome Time-Saving Tips for Content Marketers by @ADiSilvestro

These 21 simple changes to your work habits will save you more time and make you more productive. The post 21 Awesome Time-Saving Tips for Content Marketers by @ADiSilvestro appeared first on Search Engine Journal.

Content Marketing in a Nutshell – How to Use Content to Generate Real Business Results [Podcast]

In a new Social Zoom Factor podcast, Pam Moore provides an in-depth overview on the principles of content marketing, and how to use it in your business.

My Recent Depressing Realization about All This Crappy ‘Content Marketing

2 days agoMedia / New Media : Screenwerk

One of the things I do every day is blog. I haven’t been blogging here as much because I have too much work these days. I’m blogging on LSA Insider, Search Engine Land and its sister sites Marketing Land and MarTech Today. As a person who has been writing or editing in some capacity for more […]

EncompaaS Launches Enterprise Data Safety & Compliance Solution in U.S. Market

PRESS RELEASE: EncompaaS is entering the U.S. market in 2017 from its headquarters in Sydney, Australia and establishing its U.S. office in Irvine, California. EncompaaS has developed a SaaS compliance platform utilizing HPE Content Manager,...

Here's Why I Know Bitcoin and Ethereum Are In a Bubble, Built On Top of Outright Scams

Content originally published at iBankCoin.com Most people aren't familiar with the cryptocurrency market. They merely see the price of Bitcoins trending higher and say 'hey, that's really cool. I should buy some for my clients.' LetShow More Summary

Content marketing: The best tool an agent has to build a reputation

Wouldn’t it be great if you could cut down on advertising and spend more time actually engaging with potential homebuyers and sellers? Marketing experts in real estate and other industries are increasingly using content marketing to win more customers...

Layton’s Mystery Journey - Level-5 talks content between 3DS & mobile, Switch port potential

Coming from a GotGame interview with Level-5 abby’s Games Marketing Director Lucy Pozniak and Senior Manager of Production George Valko... GG: Asking more of a hardball question, what kind of business model will be used on the mobile...Show More Summary

How to Create & Use Surveys in Your Content Marketing for More Personalized Content

Surveys can become an integral piece of your marketing puzzle - you only need the right questions, the right tools, and the right strategy.

10 Tuesday AM Reads

My two for Tuesday morning train reads: • Where’s the Next Bubble Forming in Markets? (Barron’s) but see Pipe Down and Enjoy the Calm (Bloomberg Gadfly) • Content isn’t king (Benedict Evans) • 16 Things You Must Believe to Buy the ‘Witch...Show More Summary

Galloway: Amazon Will Be Broken Up

They’re catching up to Netflix with original content, producing more innovative hardware than Apple, and about to lead the biggest consumer sector in the world. Prediction: this company will hit a $1 trillion market cap by 2020.    Show More Summary

4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community

[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Nick Nelson. Nick is a Content Strategist that has been with the TopRank Marketing team for a few months and spends his time creating great content for some of our enterprise B2B clients. Welcome Nick!] If you build it, they will come. Ah, [...]Show More Summary

Why your website sucks and how to better engage with digitally-savvy consumers

I recently had an opportunity to speak with Juliet Stott of Content Magazine about the impact digital has had on marketing, how customer experiences can help marketers differentiate their brands, and why websites in general, suck. It was such a fun and revealing conversation, that I wanted to share it with you here. Show More Summary

Netflix Surges 9%: Sub Adds Crush Estimates; Discloses ‘Content Accounting’

Netflix's Q2 revenue came in higher than expected, as its number of domestic streaming subscribers that it added was well above Wall Street expectations, and so was the number of users added in overseas markets. The company's projecting higher results this quarter as well. Show More Summary

Live Webinars this week on Content Marketing!

New Artist Model - Online Music Business School for Indie Musicians Content Marketing for Creative Entrepreneurs This week we are holding live training on content marketing and how to build and connect with an audience around your creative work. Show More Summary

How To Use Visual Content To Drive Results

4 days agoInternet / SEO : SEO Scoop

If you are a content marketer like me, you probably have realized that a picture is worth a thousand words. Quality writing is a crucial part of your content success, but to really stand out from the crowd, visual content must become part of your marketing arsenal. Effective use of visuals go beyond just pleasing [...]Show More Summary

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