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Weekend Favs February Twenty Eight

Weekend Favs February Twenty Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Show More Summary

EU Commissioner Wants to Abolish Netflix-Style Geoblocking

Andrus Ansip, Europe's Vice-President for the Digital Single Market, wants to abolish geoblocking. Restricting user access to content based on their location, which Netflix, YouTube and others do, is discrimination, he says. "I want to pay – but I am not allowed to. Show More Summary

YouTube's Subscription Plan May Be Crazy Enough to Work

Shutterstock YouTube fans who hate the ever-growing number of ads popping up may soon be able to buy their way out of the marketing missives. Speaking at last week's Code/Media conference, YouTube content chief Robert Kyncl announced...Show More Summary

Change Is Good: A Social Media Strategy

Change Is Good: A Social Media Strategy February 27, 2015 It is tempting to share content on everything. Instead become a thought leader in a few chosen topics. I personally only share content on social media, email marketing and Channel Marketing.

3 Strategies to Succeed at Social Content Marketing

3 Strategies to Succeed at Social Content Marketing February 27, 2015 It is certainly no secret that on Facebook and other social channels, the more viral a nonprofit’s content, the more likely it is to be seen by a wider audience of potential supporters. This is why most organizations focus so much time creating content that will drive people to interact with it,...

Content Marketing Vs. Native Advertising – Which Is Best?

It’s not that native advertising is an entirely new concept. It has been around for a very long time, well before the Internet got nearly as huge as it is today. Part of the reason why it has become such […]

Three Tips to Improve Your E-Commerce Content Marketing Strategy

Regardless if you are selling a product or service, having a proper content marketing strategy plan in place is a necessity to succeed in the world of e-Commerce. Not only does creating valuable content help shape your brands image but plays a big part in converting potential customers into actual customers. Show More Summary

Three Misconceptions About Modern SEO That Confuse Content Marketers

What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative? For these...Show More Summary

B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience

The biggest mistake B2B marketers make with content: It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that don’t solve a customer information problem. That along with presentation in a way that’s out of context and unoptimized for customer experience results [...]

How to Promote your Content Across Earned, Paid and Owned Media

How to Promote your Content Across Earned, Paid and Owned Media February 26, 2015 ?Content marketing isn’t an option. It’s the anchor that keeps your company bobbing securely in an oftentimes tempestuous ocean of a marketplace. In order...Show More Summary

3 Seriously Successful Content Marketing Champions

3 Seriously Successful Content Marketing Champions February 25, 2015 Not a day goes by when content marketers are not in competition for social engagement, digital space and that precious landing page traffic. Hungry for return from the blood, sweat and tears invested in beautiful infographics, hilarious videos and expertise blogs, the content gloves are off.

How to Build a Better Content Marketing Strategy Through Collaboration

Two heads are better than one. It’s a cliché and common phrase, a statement as to the efficiency of working with another to come up with great ideas. It doesn’t just apply to brainstorming, either. A good partnership, one where you can rely on the other, and where you both bring out the best in one...

How To Effectively Promote Your Content On Facebook

4 days agoInternet / SEO : SEO Scoop

That means you have to work harder smarter to maximize the impact of your Facebook marketing strategy. These tips help you make the most of paid and organic strategies. 1. Schedule Updates Check your page insights and track all engagement levels. Show More Summary

B2B Marketing Tips for Content Management with a Small Marketing Team

B2B Marketing Tips for Content Management with a Small Marketing Team February 24, 2015 ?Every company deserves to have a strong content marketing strategy. If you have a small marketing team, take our advice on how to excel in your content management department. Show More Summary

Learn from the Most Annoying Mistakes Marketers Make

Learn from the Most Annoying Mistakes Marketers Make February 24, 2015 ?From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We...Show More Summary

How-To Content: The Customer Service Secret Weapon

Is how-to content part of your small business’s content marketing strategy? If you aren’t creating content that shows customers how to do something, you’re missing out on a big opportunity to provide customer service in a format that customers increasingly want. Suppose you own a company that sells kits to remove the “haze” that develops...

Mobile marketers struggle to attribute sales to specific content, devices

Mobile advertising attribution -- defining which piece of promotional or social content ultimately led to a purchase -- remains murky.

Chegg changes its business model and hopes the market will value it like an internet company (CHGG)

On Monday, textbook company Chegg announced a partnership with Ingram Content Group that the company thinks will "fundamentally reshape" its business model. Chegg will now earn a commission on each book rented, not the full rental price,...Show More Summary

92% of B2B Marketers Use Social Media to Share Content

More than nine in ten business to business (B2B) marketing executives use social networking sites to distribute content, but just one third rely on mobile, reveals a new study. A January 2015 survey by Regalix found that 92 percent of...Show More Summary

Content Marketing Minds: Dove's #SpeakBeautiful Changes the Conversation

Content Marketing Minds: Dove's #SpeakBeautiful Changes the Conversation February 23, 2015 One company that is trying to change the way we view beauty is Dove. Their most recent campaign saw them partnering directly with Twitter forShow More Summary

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