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Spotlight: This Company Created a Business Around Concrete Staining

Looking for a successful video content marketing example? Founder Earl Choate discusses his biggest win in this week's Small Biz Spotlight.

ConnXus: Vendor Snapshot (Part 2) — Product Strengths & Weaknesses

Categories: Diversity, Solution Providers, Supplier Information Management, Supplier Management, Supplier Risk and Compliance Management, Technology, Vendor Snapshots Tags: PRO From a technology and content perspective, the market for...Show More Summary

Google Search app for iOS now suggests related content when you’re browsing the web

“Seek, and you will find” may be an old passage from the bible, but it could also be a modern-day marketing mantra to promote search engines. After all, it’s almost harder not to find information online these days than it is to sit in ignorance. Though Google Search now often serves as much as a destination in its […]

Brands Must Look Beyond the Logo to See the Big Picture

Brands focused on looking for their logos on social media networks to get a handle on marketing return on investment may be missing the bigger picture about who is sharing their visual content online. Marketers know to start any program with clarity of focus about what they're trying to measure. Measuring how many times a...

Why hyper-personalization is infiltrating every industry (VB Live)

VB LIVE: As deluged by content as consumers are, they know they have the luxury of simply ignoring you. Join Lyft’s Head of Local Marketing and AutoGravity’s CTO in this VB Live event to learn how to stand out of the crowd by delivering what they want, exactly when they want it, with hyper-personalization. Register here for […]

6 Creative Ways to Use Infographics for Marketing

Visual content such as infographics can be a great way to boost engagement.

Weekend Favs September 16

Weekend Favs September 16 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

35 Lessons You Can Learn from Great Business Blogging Experts

Blogging tips should be simple, helpful, and effective. In this post, you’ll learn the top 35 tips used by the best bloggers and content marketers in the world to create amazing posts that keep readers coming back for more. Do you currently...Show More Summary

Get Your Personal Brand’s Message Out With Podcasting

In order to establish your brand as a trusted leader in your industry you need to present valuable content. Hosting a podcast in your target market can help you gain more subscribers and followers on social media. Audio or video episodes that are original and appeal to the needs of your brand’s audience will help … Read the Rest ?

Tesla Rides Again (TSLA): New Highs Approaching

This post was originally published on September 14, 2017 in the Finance Trends Newsletter. Sign up to join our email list - you'll receive exclusive updates and market insights, plus the best of our website and social media content. Tesla Inc. Show More Summary

Jason Miller, combating online ad fraud, and rock star marketing tactics – VB Engage

This week, Travis and Stewart interview Jason Miller, head of content at LinkedIn, who shares everything we need to know about door handles and marketing, rock ‘n’ roll, and what the future holds for content marketing. He not only drops a succession of marketing knowledge bombs in our collective laps, he also blows our minds […]

Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today

COLOGNE, GERMANY--After years of relying on programmatic pipes and technology to handle digital advertising, complexities and growing concerns about ads appearing alongside controversial content means ad-tech companies need to form trust with marketers. Show More Summary

It Takes Two to Tango! SEO-Infused Content = Optimal Rankings [STATS]

last weekInternet / SEO : SEO Scoop

Google’s unpredictable algorithms updates and ever-changing ranking criteria often leave marketers breathless. In some cases, such enhancements make sense and require few changes here and there. Still, catering to Google’s mood swings is mostly a hair-pulling task! Google 2017 Ranking Says: It Takes Two (Content And Seo) To Tango Fortunately, Google’s 2017 [...]Show More Summary

Awesomeness Spins ‘Wildness’ Research Division Into Branded Content Agency

Awesomeness has announced today the formation of a branded content agency called Wildness. Back in 2015, Awesomeness launched Wildness as a youth marketing research firm aimed to help marketers understand the predilections and consumer habits of Generation Z -- or those aged 12 to 24. Show More Summary

Study: Seattle Is the Least Stressful, Least Racist City in America

Maybe take this study with a grain of salt. by Katie Herzog Nothing to see here. The Stranger Today in content marketing news, online dry cleaning service Zipjet has published a study that apparently identifies the most and least stressful...Show More Summary

Have you noticed there's a lot more collaboration going on these days? Why?

Thanks to zero marginal cost digital production methods, we're seeing content markets—for the first time—develop in conditions free from supply and price constraints. In the process we've learned something: consumers have an unquenchable...Show More Summary

5 Writing Tools Help You Create Award-Winning Content

Have you seen the list of 2017 finalists and winners of the Content Marketing Awards? For content marketers, it’s a mandatory resource to explore. As you read through the entries of the finalists, you’ll notice some patterns. Award-winning content serves the audience. Show More Summary

Facebook is promising to keep advertisers away from 'fiercely debated social issues' (FB)

Facebook is blocking certain types of content from making money from ads, such as fake news publishers. The company wants to send a message to advertisers that it is taking "brand safety" seriously. One area it plans to keep marketers...Show More Summary

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]Show More Summary

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