With the expansion of social video content, virtual and augmented reality, content creators, media brands and marketers have been forced to rethink production and distribution to keep up with the times. The annual National Association...Show More Summary
Google Play Store is the hub for Android users to download a plethora of mobile apps, games and digital content, both for free and for a fee. Formerly known as Android market, Google Play Store also functions as an online store that sells music, movies and ebooks. Show More Summary
After burning nearly $1.5 billion in cash last year, Netflix says today that it’s headed back to the debt market for help to pay for its fast-growing content needs as it expands throughout the world. The company says it will borrow €1 billion through senior debt notes it will sell outside of the U.S. Show More Summary
The hardest part of being a writer, marketer or any other content creator is coming up with ideas. Fortunately, you don’t have to go back to the drawing board every time you need a new topic to write about. You can squeeze lots and lots...Show More Summary
Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email. And while you’re...Show More Summary
Internet marketing, content creation and making money online all go hand in hand. You really can’t have the same success in one area, without a key component from another. Before WordPress, it was quite a process to create content and go live with a site of your own — now it’s simply a matter of a few clicks. Show More Summary
Is your content marketing program losing steam? Here are some tips on how to get it back on track.
30 Habits of Highly Productive Content Teams [Infographic] A successful content team needs to work together well, despite several moving parts. What gets them there are the habits they create, like looking everywhere for content ideas and consistently handling ad-hoc content requests. Show More Summary
Twitch, YouTube, and other gaming-focused video sites have created an enormous market that attracts a massive global audience, and that market is on pace to grow this year. Gaming content on live and on-demand video sites will generate $4.6 billion in revenues this year, according to a report from industry-intelligence firm SuperData Research. This type […]
Content, content, content. It’s all a marketer hears about these days. We all know by now that a solid content strategy is a key to engaged audiences – and, ultimately, conversions – but where do you start your content journey when there are so many choices to make and so many things to sort out. Show More Summary
Decades of marketing has proven that consistent, monthly, mail marketing works and reinforces any other kind of marketing that you might do. As we do every month, this April we have three new articles that Club Zebra Pro members can send to their clients without attribution to The Lones Group. This month we have a […]
When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric. What does it look like in real life? And how exactly does it relate to email marketing? Content marketing is a broader discipline than email marketing, but your email list is the core focus. Show More Summary
Are you making these common content marketing mistakes? Contributor Ross Simmonds outlines some key content lessons.
(Phys.org)—Electronic cigarettes have had their share of both detractors and advocates since they hit the market in 2004. Many people believe that they are healthier than cigarettes, but others say that the effects of e-cigarette vapors are largely unknown. Show More Summary
What can you learn from your competitors to improve your businesses' content strategy? Here are some tips on what to watch for.
Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from BusinessWire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about media relations and [...]Show More Summary
Blogging has quickly become one of the best ways to create content on the internet, while also building a marketing and branding strategy in the process. After all, if you are good enough to sell your product or services, you should be good enough to write content around it as well. Show More Summary
While Donald Trump already spoiled the surprise of the contents of the latest semiannual report from the Treasury on currency manipulation, when on Wednesday he told the WSJ that China would not be named a currency manipulator, moments...Show More Summary
There is a brewing controversy over ads shown on video websites. Because of the automation, and generally opacity of the online advertising market, advertisers sometimes find their ads next to undesirable content, such as extremist videos. This chart analyzes the...