Look beyond direct conversions to determine the true value of your content marketing efforts.
True to form, LinkedIn’s Jason Miller rocked his presentation at the MarketingProf’s B2B Marketing forum by opening up with some inspirational words from The Clash: If you don’t like the world, then change it.” As Jason shared, the Clash changed the world, and so can today’s B2B marketers. But they’re facing some interesting challenges such [...]Show More Summary
Analytics is hard. With over 800 analytics products vying for your attention, the problem isn’t which platform to choose — it is what questions to ask, and how to interpret the data. Content intelligence platform Conductor has today announced the launch of Insight Stream, a solution that attempts to do away with this problem by […]
At last week’s MarketingProfs B2B Marketing Forum, Andrew Davis had the crowd roaring with laughter as he impersonated a marketer with a fresh piece of content. “Let’s put it on the blog!” he exclaimed. “Let’s put it on Facebook! And Twitter! And Pinterest! And Flickr! And Google+, for the two people still using it.” It [...]Show More Summary
“Do you want to be creative?” Jay Acunzo, founder, host and writer of Unthinkable.fm, asked marketers this question as he kicked off his session Unthinkable: Content Creativity For The Hopelessly Uncreative at MarketingProf’s B2B Marketing Forum last week in Boston. Acunzo acknowledged the question was a bit silly. It’s like asking if you want more [...]Show More Summary
Content marketing — ugh, amirite? We talk about it a lot here. And you’re reading this because you know it’s important. You know it’s what marketing just is these days. But … it’s so complicated. Especially if you feel like you weren’t blessed with that mythical writer’s gene. Show More Summary
Unfortunately, marketing is often seen as a cost center within many B2B organizations. Whenever it comes time to cut budgets, you know that marketing is the first to take a hit. But what if there was a way to not only take a lead generation approach to content marketing, but also generate actual revenue in [...]Show More Summary
Content marketing has fundamentally changed the way people buy. Jay Baer explains why today's selling is not about shouting, but rather delivering massive value upfront.
Perfect systemization in content marketing isn't possible, but there are ways to keep the bar high at a steady place.
Weekend Favs October 22 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting.…
Posted by petewailes In my day-to-day role at Builtvisible, I build tools to break down marketing challenges and simplify tasks. One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. Show More Summary
You know those times where you read a book and one line seems to stop you in your tracks and pierce your mind? "You forget what you want to remember, and you remember what you want to forget." -The Road "Anyone who ever gave you confidence, you owe them a lot." -Breakfast At Tiffany's "Yer a wizard, Harry." -Harry Potter and the Sorcerer's Stone Ok. Show More Summary
Advertising technology company Mirriad says it is working with Samsung Electronics Co Ltd and China's video site Youku to market Samsung products to Chinese viewers who are gravitating toward streaming video content. Mirriad's technology...Show More Summary
Post by Adi Englander Does your marketing incorporate a mix of content, social, and SEO? If not, you aren’t as competitive as you could be. These three disciplines need to pull their weight together for a brand’s marketing to be healthy and effective. As a worst-case scenario, a weak link among them can render your marketing ineffective. Once you … Continue reading ?
Video marketing is one of the most quickly growing content marketing trends, and according toCisco, it will account for 69% of all online consumer traffic by 2017. Video also has been known to have a higher conversion rate than any other medium because of its powerful psychological influence. 73% of [...]
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The more content on the company blog the better
A recent study found that most content published online generates little to no results. In this post, Barry Feldman outlines what he thinks the problem is, and how to solve it.
Content curation is an important and valuable tool for your online marketing efforts, but it should never take on the most prominent role in your process. Here's why.
Content marketing inevitably requires editing. And even if English grammar isn't your focus, you can still become a great editor - here are some tips.