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Content Marketing Secret: Tell Customers What to Expect

What kind of content marketing will serve your business the best? The answer is simpler than you think. Concentrate on mastering this basic principle to improve your marketing strategy long term.

Highlights from Ad:Tech San Francisco 2015 Day 2: New Consumer Journeys, Marketing Automation and Master Storytellers

Day two at ad:tech San Francisco provided compelling technical insights and highlighted how great brands approach storytelling and content marketing. The post Highlights from Ad:Tech San Francisco 2015 Day 2: New Consumer Journeys, Marketing Automation and Master Storytellers appeared first on Flip the Media.

MLB Trade Talk: Ranking the Most Valuable Players on the Market

Memorial Day weekend is upon us, and we're starting to get a sense of which MLB teams may be putting their valuable trade chips on the market as they fall out of contention in their respective leagues. Though the trade deadline is still...Show More Summary

How To Engage Your Customers With Effective Content Marketing Strategies

14 hours agoInternet / SEO : SEO Scoop

We are swimming in a sea of content on the web. Ever since Google decreed that content is king, content marketers have been churning it out like their jobs depended on it. Some of it is stuffed with value and oozing with insight yet the vast majority is worthless fluff. Show More Summary

Food and Beverage Industry Missing Out on Social Opportunity

Many social companies are changing the way they do business to reflect the current market. Social companies need to be data companies and content companies. Similarly, traditional industries now need to be social companies too, and respond to changes in the market. Show More Summary

Teewe, the Chromecast alternative in India, gets a Windows Phone app

Teewe is an HDMI dongle that allows you to stream media wirelessly from your smartphone to a television. It's similar to Google Chromecast although made for the Indian market and focuses on local content – movies and TV shows. TeeweShow More Summary

Amazon Echo: Sorry, you're no SONOS

Amazon's entry into the home entertainment market is an interesting first try, but the company needs to bring the price down and expand its content ecosystem for it it be competitive with other cloud connected home devices.

5 Ways to Produce Eye-Catching Content Without a Designer

5 Ways to Produce Eye-Catching Content Without a Designer written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing There’s nothing like great content. I create it for work. I create it for fun. Crazy? Perhaps. Show More Summary

B2B Content Marketing Playbook: Tips Prepare You for the Big Content Game

  The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using content marketing, only 8% rate their content marketing efforts as “very effective”. It’s not so different than teams participating in sports like football. Sure, [...]Show More Summary

Content is king, so make sure your brand content stands out

What tools can marketers use to reach their audiences and ensure that their brand’s content is seen? Here are three solutions: Snapchat Discover, Medium and LIFE IN HI-FI. Continue reading ?

3 Ways to Optimize Your Video Content for Mobile

You can’t avoid video marketing going forward because of the increased use of mobile phones over the last 3 years. You have to remember, video content is a great way to get your point across to visitors on and off PC. Around 40% of the content I read online will be done on my mobile and it’s important that the […]

The Proper Way to Grow an Audience on Medium

What does a boy band pop group called Jerod Morris and the Sponge Bags have to do with content marketing? More than you might think. In this episode of The Lede, hosts Demian Farnworth and Jerod Morris introduce you to the perfect illustration for understanding content syndication. Show More Summary

Spotify Adds Video, Original Programming

Spotify announced Wednesday that it has added video content and new playlists in its latest update, as it works to maintain its footing in the ever-expanding streaming market. The service will now offer video clips and audio shows, including content from Disney, ABC, NBC, ESPN, BBC News, Comedy Central and MTV,...

7 Unbreakable Rules for Building a Loyal Social Following

The importance of loyalty in social media marketing can't be underestimated. It's relatively easy to attract a bit of initial attention through the use of humorous, entertaining, surprising, or otherwise captivating content, but if you don't hold your followers' attention for the duration of your relationship, you're bound to lose them. Show More Summary

Content Marketing Minds: #Wix.Com with Heidi Klum #ItsThatEasy

If you’ve been reading my column for the last while you’ll see what catches my eye, and the majority of the public - sex sells, but not as well as it does when combined with humour. I also have a thing for Star Wars, but that is well beside the point.

San Francisco Blogger Helps Raise $180K For Fire Victims

2 days agoNews : Huffington Post

Aol's BeOn group creates custom editorial content that is sponsored by marketing partners. The sponsoring partners do not exert editorial influence over the content, but may be organically integrated within content in an authentic manner...Show More Summary

Bakersfield Teacher Creates Clothes Bank For Students

Aol's BeOn group creates custom editorial content that is sponsored by marketing partners. The sponsoring partners do not exert editorial influence over the content, but may be organically integrated within content in an authentic manner...Show More Summary

Bitly launches Audience Intel to give marketers more data on how content is shared

Bitly has launched Audience Intel, a new tool designed to give marketers more data around how users share content.

Have you Started Affiliate Marketing Yet?

With the numerous new technologies afforded us in this bright new age, companies are finding many new and exciting ways in which to ply their wares. Whilst the humble market stall holder might still be content in shouting his marketing...Show More Summary

Machinima Hires SVPs Of Marketing And Content Strategy, Co-Productions

3 days agoWeb / Web Videos : Tubefilter

Machinima has welcomed two new executives to its team. The self-described “many-2-many” network, centered around fan and gamer cultures, has hired Joseph Epstein as its new Senior Vice President of Marketing, and Joerg Bachmaier as Senior...Show More Summary

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