In a study conducted by researchers from several prominent marketing groups, it was discovered that women who have a tendency to share content on Facebook tend to be more intelligent than their friends that do not.
We live in a world with more information out there than ever before, and content is the new currency to building connections and engaging with your existing and potential audience. Starting on September 8, MediabistroEDU is launching...Show More Summary
The 2014 NBA offseason has been full of surprises, but there are still several free agents left on the open market who could have an impact on teams in contention. With potential game changers like Ray Allen, Michael Beasley and Greg...Show More Summary
Contently, a New York-based startup that specializes in content marketing, has launched a non-profit foundation that will use some of the revenue from its marketing business to fund investigative journalism Iceberg rescues Titanic: Content marketer launches fund for investigative journalism originally published by Gigaom, © copyright 2014. Continue reading….
If you’ve been following Copyblogger for any length of time, you know we teach people online marketing. Specifically, something that is now known as content marketing. I’ve been a practitioner of “content marketing” since 1998. And we’ve been preaching it since 2006, years before that sexy terminology became the norm. Show More Summary
Contently, the SoHo-based startup that matches freelancers with brand marketers, is moving beyond its sponsored-content comfort zone to launch a foundation dedicated to, of all things, investigative... To view the full story, click the title link.
In the new era of digital media, everyone’s a publisher — celebrities, nobodies, spy agencies, house plants and, especially, brands. Building “the plumbing” for brands that want to be part of this new era, and a market for writers who need to make a living in it, was the goal Contently started with in 2010. [...]
The success of any digital marketing strategy depends on effectively managing the shift from tactical campaigns to strategic content. It pays for any business to ask itself: does my marketing department have the right people with the right skills?
In organizations, processes are setup to produce consistent, repeated, and predictable results with minimal friction. These processes are refined overtime (if needed) in order to make the organization as a whole better and more efficient. It should be no different in the marketing department. How you set up these processes determines how effective your processes […]
It’s a common wisecrack around the Copyblogger virtual office. This whole content marketing thing would be a lot simpler if someone else would just write all the content. Whether you’re a writer or not, it’s just a fact that a solid content marketing strategy needs lots and lots of words. Show More Summary
With the MLB trade deadline approaching in two days, speculation surrounding the biggest names on the market figures to reach a fever pitch shortly. With tight races in five of the six divisions, the plethora of teams in contention should...Show More Summary
Employee advocacy is an emerging new marketing strategy where companies empower their influential employees to authentically distribute brand approved content, create original content, and in turn earn recognition and rewards for their activity and participation.
When it comes to creating your website-whether you're talking about content, design, or function-the biggest element to consider is always readability. It doesn't matter if your colors are perfectly calibrated and your images pop up into a lightbox display. Netizens are constantly inundated with content, and they rarely read anything in-depth. They scan the elements [...]Show More Summary
After opening up its content marketing platform earlier this year, InPowered is taking the next logical step in its effort to help marketers make sense of the plethora of online content about their companies.
Content marketing is the buzzword these days. Everyone is building new products and services and everybody expects a lot of promotion and user frenzy as soon as they launch their product. But it is simply not possible. Everyone won’t feel as passionate about your product as you do. Show More Summary
Do you want to build out your content team? Find out how to hire a content marketing manager to lead the way.
This post originally appeared on the Buffer blog. Is creating the next viral hit on your marketing to-do list? If you’re in the marketing or social media industry, the answer is probably “Yes!” (and if you’re not, and the answer is probably still “Yes!”). Show More Summary
Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win th...