This infographic from ZenContent outlines some key elements and considerations in developing a solid content marketing strategy.
Looking for a good social media read for the summer? Here are five top books on social media and content marketing to consider.
Posted by SimonPenson [Estimated read time: 17 minutes] On-page content is certainly not one of the sexier topics in digital marketing. Lost in the flashing lights of "cool digital marketing trends" and things to be seen talking about,...Show More Summary
The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment. The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. Read Full Story
If you're new to content marketing, listen up. You really need to understand these difficult truths--or you'll learn them the hard way. The post 3 Brutal Truths Content Marketing Newbies Need to Hear appeared first on AllBusiness.com The post 3 Brutal Truths Content Marketing Newbies Need to Hear appeared first on AllBusiness.com.
Inbound marketing is still very important and people cannot avoid using it within their content marketing strategy. For those of you NOT familiar with the phrase “inbound marketing”, it’s using marketing methods that directly drive people to your website without the blogger doing external marketing on their own. Show More Summary
Did I miss your favorite content marketing tool? Don’t let that slide – give it a shout out in the comments.
Have you ever lost hours watching Antiques Roadshow marathons? Or do you lead a substantially more exciting life than I do? I can’t help it; there’s something so compelling about finding treasures in your attic. That ashtray is really a Civil War-era candy dish! That punch bowl is really a 12th-Century chamber pot (we sincerely [...]Show More Summary
Rainmaker Digital CEO Brian Clark, one of the world's leading content marketing experts, says it's still early days for podcasting.
We all know how effective content marketing can be, right? It can get us huge traffic numbers and higher quality customers than paid advertising might. The only problem is, it can take a very long time to create just one really high quality piece of content. And that’s just one. Try doing that for 10 […]
Consumers fast-forward through TV commercials, turn the page on print ads, and skip over pre-roll videos on YouTube. They change the channel on radio ads, are too distracted to notice billboards, and have become so proficient at surfing the web that they can tune out banner ads like it's second nature. This is the state of marketing in 2016. Show More Summary
We just finished remodeling our website: new photos, new apps, new blog posts. A little video content seemed like a natural addition. Below, you'll find the story of how a "little video” turned out to be not so little at all. Big decisions, doubts, goals, costs and time questions were suddenly up for discussion...
There's a huge growth of content marketing; articles, blog posts, charts, videos, infographics, and much more. Websites publish a ton of new content everyday. Bounce rate, pages per visit, conversions by page are important metrics to...Show More Summary
It’s easy to come away from the Cannes Lions International Festival of Creativity with a brain brimming of new ideas, inspiration and enthusiasm for the craft of marketing. While I organize this content into coming pieces for this column, here’s a snapshot of the week comprised in a top 12 [...]
Modern marketers are increasingly relying on technology, data and content to deliver better customer experiences at every touch point. But the plethora of data sources often leaves companies with fragmented information that can only be used within limited channels of communications. I recently discussed this challenge with Amede Hungerford, CMO [...]
Let’s start with the bad news: the vast majority of online content never gets noticed. Period, end of story, thanks for playing… goodbye and goodnight. Of course, if you’ve spent any time in the overcrowded world of online writing, you’re...Show More Summary
Dustin Brohm of SearchSaltLakeCity.com joins Homesnap's Gayle Weiswasser to talk about using Snapchat to create both marketing content and fun social media to build a strong set of followers -- who can easily turn into clients -- without making them feel pressured...
Content marketing is portrayed as an elixir for branding. Whenever your branding goes out of track, you pull a trick to put it on the track again. The trick you pull every time is high-quality content. This portrayal corresponds to reality in the online marketing world where content marketing solves almost all the problems. Show More Summary