Marketing basics 2016, "Content is King." The problem you'll face with that 101 approach is that no matter how amazing your content is, you are missing the bigger picture. Using your content to broadcast your message to the masses will do little in today's social world. Show More Summary
What is Content Marketing? Content marketing is one of the most valuable marketing techniques in today’s technology and internet savvy world. It is all about developing content that is valuable, significant and effective in attracting audience attention. Show More Summary
With dollars continuing to pour into content marketing, publishers are looking to develop better insights … The post Meredith Digital Leveraging Demographic Data For Content Marketing appeared first on Mobile Marketing Watch.
Traditional marketing and content marketing have something important in common. In order to get the business results you want — more leads, sales, and profits — you have to do them consistently over time. In traditional marketing, you don’t place one ad or send out one brochure and think your work is done. Show More Summary
Stop with the “thought leadership” already.
We swear we're not making this up: lawyers are absolutely dominating the field of content marketing. According to Contently, law firms both large and small are getting into the game of providing regular (and useful) content for potential clients. This is perhaps a little surprising considering the profession's reputation for keeping......
If you’ve been inundating your audience with mundane, self-promotional content while completely ignoring their interests, they’re bound to start ignoring and eventually resenting you.
In recent weeks, speculation has mounted that Amazon.com Inc. plans to launch a global shipping and logistics operation that will compete with United Parcel Service Inc. and Federal Express Corp. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
Social media marketing is one of the hottest jobs available today. For those who have writing and social media skills, they can write their own tickets financially because those skills are crucial for creating great content and then connecting that content to the right audiences. Show More Summary
The wealth of content and information shared on social media everyday can be particularly useful for marketers looking for timely consumer trends and new ways to engage with online audiences. The post What’s New? How to Use Social Media...Show More Summary
Influencer marketers are not only providing valuable content to the brands they help promote, they're also increasing their own exposure to the betterment of their business, too.
Instagram reps today said that 38 million people engaged with the app's Super Bowl-related content 155 million times on Sunday. Indeed, the visual platform is becoming an increasingly important communications channel for consumers—and marketers are meeting them there. Show More Summary
If football players and marketers have one thing in common, it's that their biggest day of the year comes in February: the Super Bowl. And while the outcome of the game didn't ultimately matter for the brands that advertised there (sorry,...Show More Summary
The opportunity to surround yourself with top content thought leaders and practitioners is one that you should always take. That's just what we will be doing February 15 -17 at the 2016 B2B Content2Conversion conference in Scottsdale...Show More Summary
Last year, we did a pretty incredible internal study. And we found some pretty incredible results. In our sample of over 10,000 keywords we monitored daily, we found that 91% of sites that held Page 1 Google rankings were sites that consistently created and shared content. The results spoke for themselves, reiterating that played out but still true slogan: content is king.
Some Users Find Pinterest Habit-forming The number of active Pinterest users around the world is over 100 million, according to venturebeat.com! Pinterest drives more referral traffic than YouTube;... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
For my money, there's no better long-term strategy than content marketing. Here's why.
In the first episode of a new podcast series, Barry Feldman and Andy Crestodina discuss actionable marketing ideas to help people understand and develop their own strategies.
To be relevant in today’s marketing environment, you need to modernize your approach. This means making interactive content an important part of your content marketing strategy. The post Your Missing Ingredient to Content Marketing Success appeared first on AllBusiness.com The post Your Missing Ingredient to Content Marketing Success appeared first on AllBusiness.com.