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Twitter, Facebook, Google+, Pinterest: Sensible Social Media Marketing Checklist for Business [INFOGRAPHIC]

Are you wondering how to target the right audience on social media, every time? And how to create interesting content for them and to engage with them? Then wonder no more!

Social Media Jobs: Brigade Marketing, Columbia University Medical Center, PGA Tour

This week, Brigade Marketing is hiring a senior social media manager, while Columbia University Medical Center needs a digital science content producer. PGA Tour is seeking a community manager/analyst, as well as a manager of digital communications. Show More Summary

For PR People, 2015 Arriving With a Digital Focus

Summary: As the year begins to turn, it’s well to note the steadily sharpening PR context of the new one – digitally-based content marketing. That’s how it appears to the folks at the Young Entrepreneur Council, as expressed on the e27 blog, in a post entitled “5 best ways to get your brand noticed in 2015.”

Use Visual Content to Enhance Your Message

According to a 2013 study, the average American consumes over 34 gigabytes (12 hours) of information daily. Due to this ever increasing “snack culture” it’s more important than ever to utilize new marketing strategies such as visual content.

15 images inspired by Pantone’s 2015 Color of the Year: Marsala

Sarah Maloy is Shutterstock’s content marketing manager. She’s also an entertainment writer, social media nerd, and chronic binge-watcher. This post was originally published on the Shutterstock blog and has been reprinted with permission. Show More Summary

Interactive Content Can Save Content Marketing From The Dark Side

Not long ago, in a marketing department not far, far away, we saw the rise of content marketing. It began as a young, idealistic movement to help educate, enlighten, and entertain self-empowered buyers in the digital world. An elegant marketing for a more civilized age. Read More

The Economics of Content Marketing in 2015 - Investment Tipping Point

Many of us are familiar with a level of maturity in online marketing nowadays, one that requires a far more comprehensive approach than the individual sum of its parts. Tangibility of any marketing practices has become forefront, and...Show More Summary

5 Data-Backed Strategies That Will Get You More Mailing List Subscribers

List building is one of those things that marketers are always looking for ways to do better and faster. Even with the rise of social media and content marketing, email marketing continues to be one of the most effective digital marketing tactics; after all, when a consumer gives you her email address it means you […]

The Gift of “Give to Get” in Social Media and Content Marketing

“Pay it forward”, “Good karma”, “Give to get”. There are many ways to express the notion of creating value for others before expecting something in return, but in the marketing world, such a perspective is contrary to the norm. Many marketers still gravitate towards another expression, “What’s in it for me?”, that guides much of their approach [...]

There’s Always Next Year: 10 Content Marketing Resolutions for 2015

5 days agoTechnology : The Goods

When it comes to content (kon-tent) marketing, you can never be content (kuh n-tent)

6 Ways Content Marketing Will Make You More Money

Content generation not only brings in users, but establishes a level of trust with the users which helps you sell your products easily as they are simply more likely to buy from you. In fact, 6 times more likely.

Infographics: Content Marketing Gold or a Dead End Fad?

Infographics have long been considered a magic bullet for companies looking to increase user engagement and brand awareness. However, there is talk going around that infographics are dead and should be buried as deeply as possible. Despite...Show More Summary

10 Ways to Get More People to Read Your Content [INFOGRAPHIC]

Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. All of these elements work in concert to drive your target audience to your posts.

The Year in Stats - SEO, Content, and Data Analytics

If you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time to get serious about these key marketing activities.

Why Your Content Marketing Strategy Is Failing

When it comes to content marketing, success requires originality, creativity, and customization. If you have noticed recently that your content marketing strategy is not everything that it should be, it is possible that you could be making at least one of the following critical errors in your approach.

3 Reasons Why Your Content Marketing May Have Failed In 2014

Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for, shouldn’t rush to throw in the towel. A Google search for the words ‘content marketing’ pulls [...]

How to Humanize Your Brand on Social Media

Consumers aren't a "KPI": they're people. They have value to brands and they hold the keys to the social media kingdom, not the other way around. Today, marketers play a vital role in how brand content is viewed digitally. But content is only one piece of the sales funnel; there's also direct engagement and community which builds loyalty.

How to become the content innovator in your organization

Brian Honigman is a marketing consultant, speaker and freelance writer. This post originally appeared on the SkyWord blog. You’re likely well aware of the potential benefits of implementing an inclusive content marketing strategy. You’ve seen how it can transform a brand, and now you’re itching to put the channel to work for your organization. Show More Summary

Everyone's Thrilled About Content Marketing ... And Failing Miserably [INFOGRAPHIC]

Content Is King,” is the phrase we’ve heard everywhere for the last five to seven years. But if content is king, why is content marketing not working for so many businesses? Wouldn’t the methodical, practiced dissemination of “content” – one definition you might give to “content marketing” – be an obvious homerun with marketing departments of all shape and size?

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