Company J'son & Partners Consulting presented a summary of the study "Ecosystem Development Android and iOS, the operating and neoperatorsky mobile content," noting that in 2008, Apple released the mobile content market its first product...Show More Summary
As large organizations and agencies continue to broaden their digital capabilities, they can count on having to deal with multiple challenges. Why? Digital marketing has become more complex in the past few years. Content marketing requires interaction between SEO, designers, and copyeditors. Show More Summary
Gary Vaynerchuk has achieved notable success through content marketing, and he sometimes says the unbelievable. His crime this time? In his new book Jab, Jab, Right Hook he argues that Google+ is worthless. In Gary’s defense, I think he simply has not given Google+ a fair shake. Show More Summary
It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go.
B2B marketers can get so caught up in the process of creating and sharing branded content to feed the social media machine that they sometimes forget about having real, spontaneous conversations with buyers. A brand exists in the heart of the buyer, and the key to that heart is a personal connection. Show More Summary
Looking for more traffic and inbound links from your content marketing? Then it's time to promote it. Here are 11 untapped strategies that you can use to see better results from every blog post, video and guide that you publish.
Your customers and prospects encounter content every day. Some of it is very good, most of it is forgotten immediately. But it is your job to make sure that your business content is actually remembered and has a positive impact on your customers. read more
The year 2013 was one of big data, branded content and mobile marketing. So, what will 2014 bring? Brand preferences will continue to erode, which will make the competition for their attention even more intense. Search, and inbound marketing tactics will continue to be the focus for marketers. read more
A good content marketing strategy, like any communications strategy, involves integrating all of your communications channels. Joe Ventura, senior communications manager at Reading Partners, shares how his organization got their website ready to handle the increase in visits their content marketing strategy produced. Show More Summary
With the increasing popularity of content marketing over the last few years, it’s a wonder the phrase isn’t on every list of overused buzzwords. In fact, content marketing is becoming synonymous with advertising online. The big problem...Show More Summary
Beyoncé said that she was tired of being boring and having so much between her, her music and her fans. Instead of traditionally marketing her album she leverage social media. She want straight to Instagram and told her fans about her album. Show More Summary
On the 6th Day of Content my Digital Marketing Team gave to me, six memes a laughing! Internet memes, better known as just "memes", are described by Wikipedia as "an idea, style or action which spreads from person to person via the Internet. These small movements tend to spread from person to person via [...]Show More Summary
New York City-based Sailthru, which makes a software suite that helps media companies and marketers personalize editorial content and marketing messages for individual users, has raised a $20 million Series C investment led by Scale Venture Partners. Benchmark Capital and RRE Ventures were among the other investors who chipped into the round.
In Youtility, Jay Bear wrote, “content is fire, social media is gasoline” and I truly believe that. Yes, great content that is optimized for the search engines can generate a lot of awareness and new business, but by peppering in social media marketing strategies, you can truly light that content on fire and explode your […]
By putting out more content and targeting it directly to your audience, you can make more of your marketing dollars.
I can talk all day long about the benefits of and strategy behind content marketing (and some days I do!), but real world examples are also important. Seeing how an organization creates and implements a content marketing strategy can go a long way to helping you understand how content marketing can work for your cause. Show More Summary
It's on the tip of everyone's tongue: "content". "Content this, content that." But content has to be good. And it's no use for most of us marketers without clear results, be that links or shares. These are metrics we strive for. After all, sharing something means people are: Looking at your content Liking your content [...]Show More Summary
Video can be a marketer’s best friend or worst enemy. Everyone is in agreement of the value of video. We are in a content crazy world (at least that’s what marketers believe although what type of content is delivered is often extremely questionable but that’s for another post) and that content machine needs to be […]
Want your blog to work harder in 2014? It’s easy to fall into a rut, producing similar types of content. Rethink your blog marketing. Challenge yourself to keep your blog fresh, for yourself and your visitors. Let’s look at four tips which will help you to make your blog work harder, and achieve your blog marketing goals. read more
On the 5th Day of Content my Digital Marketing Team gave to me, five golden webinar tips! Hosting a webinar may seem like a pretty daunting task, but if done properly, it could help you build strong relationships with your audience and generate potential leads. Follow these tips and you'll be hosting a rocking webinar [...]Show More Summary