Social commerce is becoming a large driver of online shopping. User-generated content around shopping can have some major impacts. But just how large will the market become, and what tools are most-used by the big players? An infographic...Show More Summary
Great things happen when Marketing and HR work together.
Given the context of the ALS IBC, some may see GoPro using this cultural phenomenon for commercial gain as a tad evil and in bad taste. However, as a piece of social marketing, this content leverages the power of word of mouse and has...Show More Summary
How can a solo blogger build a content marketing team blog of editors and authors? Who do you need, and how do you get them? That’s a question one of our readers asked us, and we thought it was a great question. Let’s approach this by talking about what your blogging team will want and need to work properly, and then how to go about finding people to fill your blogging team.
Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation? Want to convert those leads to customers and clients? We’ve got you covered with Internet Marketing for Smart People. And there’s absolutely no charge. Show More Summary
I don't have time to blog. It's the first thought that jumps to mind of the small business owner every time they hear the words "content marketing." Yes, blogging takes time. According to the 2014 Blogger Survey, the average post takes 2.5 hours to create. Show More Summary
Think about how you surf the internet these days. Think about how you decide what to click on Twitter, Facebook and other social media. Now multiply that by all those people who are overwhelmed by the amount of information and entertainment options online. Let’s face it – in a sea of content, how do you […]
One of the key players and innovators in the world of content marketing is Michael Brenner. During his time at SAP as Vice President of Marketing & Content Strategy and the Managing Editor for the SAP Business Innovation site, Michael also co-created one of the most popular B2B marketing websites, Business to Community. Today, you’ll find him [...]
There are over 363 million search results for the term "content marketing," but add the word mastery to the term and the search results plummet to 4 million results. Only one result uses the term “content marketing mastery,” leavingShow More Summary
Summary: Regretfully, it is no secret that newspapers -- particularly community publications or those in smaller markets -- are fighting each day just to stave off bankruptcy. Perhaps worse: irrelevance. What publishers are discovering more and more is that content really is king, and all that "news" mess isn't really what today's reader is interested in seeing in the headlines.
Summary: As the "content is King" philosophy continues to ring true, many brands and organizations are re-structuring their houses to make content and marketing fit better together. Many are beginning to realize that the better strategy...Show More Summary
Unlike the old, Outbound style of marketing, which involves buying advertising, cold calling, and hoping for leads, Inbound Marketing focuses on creating quality content that attracts qualified prospects towards your brand, products, and services. Let’s take a closer look at the major differences between the Inbound & the Outbound Marketer.
How do you measure if the words, pictures or videos you're sending out are accomplishing your marketing goals?
Snapchat CEO Evan Spiegel has reportedly been meeting with big companies to pitch the ephemeral messaging app as a content channel and advertising option, according to the Wall Street Journal. Ads would appear as part of “Snapchat Discovery,”...Show More Summary
In the last decade, internet and online marketing techniques have drastically altered the way in which we share information, introducing a profound impact upon the world of internet-related businesses. Especially throughout the lastShow More Summary
The digital marketing space is evolving quickly; marketing tactics grow and die with every new internet fad. A good example is the recent focus on inbound marketing. The push toward creating more content to support the inbound methodology is causing the space to become flooded, making it increasingly difficult to stand out. Testing and improving [...]Show More Summary
Not content with producing the best media streaming box on the market, Roku has now set its sights on the television market by releasing an HDTV with all of the Roku's streaming capabilities built in.
We’ve all heard it many times – blah blah… content is king. This is undeniably a valid fact. Your marketing teams have to create masses of good content, and do so often, to feed your social media activities. Without this regular (and valuable) content, social media simply cannot survive. Show More Summary
WME IMG has tapped former Ogilvy Entertainment founder and president Doug Scott as EVP Marking and Brand Solutions. In his new role, Scott will be responsible for helping activate WME IMG's branded content partnerships and expanding its owned and operated properties. Show More Summary
BuzzSumo is a relatively new content discovery tool with a range of features that digital marketers will love.