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3 Content Marketing Mysteries Solved

OK, confession time — when I was a kid, I was a complete Nancy Drew junkie. “Sleuth” sounded like just about the best way ever to spend one’s time. (Of course, that’s before I knew what a Chief Content Officer was …) This week, rather...Show More Summary

10 Reasons Why Digital Marketing is Important

The world is quickly becoming digital. People are consuming electronic content faster every day. Companies and the world in general are starting to...

Qualcomm Launches VR HMD Accelerator Program, Offers Dev Kits

Qualcomm continues its push into the VR market with the announcement of its new Qualcomm HMD Accelerator Program and a new VR dev kit, which aim to give manufacturers and content creators an easier time getting products to market.

Video Blogging Is an Easy Yet Effective Addition to Any Content Marketing Strategy

Traditional business blogs are not going away, but adding newer marketing formats such as vlogs to your overall content marketing strategy will only increase your reach. The post Video Blogging Is an Easy Yet Effective Addition to Any...Show More Summary

Christie Could Land Sports Talk Radio Job

New Jersey Gov. Chris Christie could soon be in contention as host of a sports talk radio show “that would keep him in the public eye with a megaphone in the country’s largest media market,” the Bergen Record reports. “The same [......

Social Media Metrics vs. Social Media Analytics: Why You Need to Understand the Difference

These days you’d be hard pressed to find a job in media that doesn’t list “analytics” as a necessary skill. You may be in marketing, PR or content, yet you’re required to do way more than turn a creative phrase or craft a persuasive message. Show More Summary

3 Tips for Creating a Social Strategy Fueled by User-Generated Content

Many businesses do not have documented social media strategies, and a good portion of the ones that do--nearly 60 percent--are unsure about the effectiveness of theirs. In the pay-to-play world that is today's social media marketing, the shortcomings often come down to financial issues. With many of the world's top businesses spending millions of dollars...

10 Insights To Consider As You Plan Your Marketing Communications Roadmap

To build a strategic marketing plan, you need to think about your brand, social media, events and trade shows, content creation, and more.

Box Uses API Lego-Style Brick Theory To Connect More Data

Box is a cloud-centric content management, collaboration and file sharing system. But as this market now develops, narrows and new niches are thrown up… the question of whose Lego connects best to other data could be crucial.

Youth more likely than adults to report seeing alcohol marketing online, pilot study finds

Underage youth are nearly twice as likely to recall seeing alcohol marketing on the internet than adults, with almost one in three saying they saw alcohol-related content in the previous month, according to a new pilot survey.

How To Avoid A Content Crisis When Your Deadline Is Looming

Have you ever found yourself in front of your computer just staring at your screen? Worse, your calendar is showing a looming deadline. It could be for a project or proposal at school, or it may be for a business brief or marketing plan at work. Show More Summary

5 Ways To Get Started With Content Marketing

The adoption of content marketing practices is rising quickly, and if you’re ready to figure out how to use it for your business you’re in the right place.  Content marketing will deliver real benefits for your business such as visibility, brand awareness, and reputation. Show More Summary

A Wake-Up Call for CMOs: Focus More on Phone Calls to Increase ROI

The following is an exclusive guest contributed post from Blair Symes, Director of Content Marketing at DialogTech If you haven’t thought much about the phone calls your advertising and website generate, it’s understandable. Phone calls rarely get the media coverage that online conversions and in-store visits do. Show More Summary

5 Ways to Level Up Your Content Marketing Maturity

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and [...]Show More Summary

Pilot study finds youth more likely than adults to report seeing alcohol marketing online

(Johns Hopkins University Bloomberg School of Public Health) Underage youth are nearly twice as likely to recall seeing alcohol marketing on the internet than adults, with almost one in three saying they saw alcohol-related content in the previous month, according to a new pilot survey led by the Johns Hopkins Bloomberg School of Public Health.

The Secrets to Hiring and Developing the Best Copywriters for Your Website

Do you want to produce marketing content that grabs readers and turns them into paying customers? Learn how to hire, train, and manage writers who will make your brand stand out online. The post The Secrets to Hiring and Developing the...Show More Summary

The Current State of Content Marketing [Infographic]

Content marketing provides a huge opportunity for many businesses to bring in new clients and keep existing clients returning. The leads that quality content can generate are invaluable for the businesses who get them. Unfortunately,...Show More Summary

How to Build Trust and Enhance Your Influence with Content Marketing

Know, like, trust. At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Show More Summary

How Videos Can Transform Your Content Marketing Strategy

This is a guest contribution from Nathalie Cohen-Sheffer. From do-it-yourself tutorials to adorable animal clips, videos are a big part of our life – and business owners as well as bloggers are taking notice. Here are seven reasons why...Show More Summary

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