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Defy Media Skewers NewFronts In the Most Loving Way Possible

13 minutes agoMedia / Media Industry News : Adweek

Defy Media's Honest Trailers, which skewers new movies, is turning its brutally frank eye toward the Digital Content NewFronts, where, over the next two weeks, more than 30 media companies will unveil new online video offerings for advertisers. Show More Summary

As 2015's Digital Content NewFronts Kick Off, We Celebrate the Era of Unprecedented Choice

While it's debatable whether or not this is the golden age of video, television or content, it is undeniably the golden age of choice. Never have viewers had so many options to watch. Before them exists a vast array of video contentShow More Summary

5 Takes on the Challenges and Opportunities of Digital Video

In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital native firms and brand marketers. Show More Summary

Mobile Will Be Huge at the NewFronts, but Presenters Will Talk About It Differently

AOL will deliver its Digital Content NewFronts presentation on Tuesday evening, and reps for the tech player told Adweek that roughly 50 percent of its two-hour showcase will focus on mobile. It's not as if the words "smartphone" and...Show More Summary

Inspired by the Success of Serial, iHeartMedia Will Unveil Its First Podcasts

Podcasting and audio-only programming doesn't quite fit the criteria for next week's video-focused Digital Content NewFronts show in New York, so iHeartMedia is holding a "SoundFront" event on Wednesday evening. Buoyed by the 80 million...Show More Summary

Is Facebook Trying to Edge Out YouTube?

On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle channel on YouTube, they'll be directed to Facebook where it will run exclusively for 24 hours. Show More Summary

Ze Frank Shares Long-Form Plans For BuzzFeed Motion Pictures

On April 27th, BuzzFeed EVP of Video Ze Frank and his colleagues will discuss their company's online video strategies at Digital Content Newfronts. This won't be BuzzFeed's first presentation at the annual sales event, but it will be...Show More Summary

Bryan Cranston, Dennis Quaid, David Spade Star In Crackle’s Upcoming Slate

This year, Sony's Crackle platform opted to present its upcoming original programming during TV's upfronts rather than the web's Digital Content Newfronts. In choose to align with TV, Crackle GM Eric Berger cited content that is "long...Show More Summary

Facebook To Pitch To Advertisers Right Before The Newfronts

2 weeks agoWeb / Web Videos : Tubefilter

Between April 27th and May 7th, more than 30 companies will descend on New York for the Digital Content Newfronts, where they will pitch upcoming programs and services to advertisers. The week before those festivities begin, a company with massive online video goals will make its own pitch. Show More Summary

3 Reasons to Believe Great Original Programming Is the Future of Digital Video

Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning. As we look to the fourth annual Digital Content NewFronts, we can expect to see more rich content...Show More Summary

(VIDEO) NewFronts Will Be Bigger, Open To Smaller Firms, IAB's Rothenberg

The Digital Content NewFronts, the event in which digital content owners get to shop their latest productions to marketers eager for an audience, is coming up on April 27 in New York. "The NewFronts are expanding to almost two full weeks," says IAB president and CEO Randall Rothenberg, whose organization stages the event. Show More Summary

(VIDEO) Digitas Inks Partnerships with BuzzFeed, Epic Digital, SimpleReach

Digitas announced three new partnerships at their NewFront event last Thursday. Through their collaboration with SimpleReach, Digitas launched a "first-of-its-kind" content measurement tool that will allow them to measure engagementShow More Summary

(VIDEO) PBS In the NewFronts with Original Programming Slate

Perhaps one of the most unlikely players in this year's Digital Content NewFronts was PBS, the non-profit coalition of the nation's 300 plus public TV stations.   The Washington-based organization has built a a sizable following on YouTube...Show More Summary

Advertising: For Online Video Publishers, a New Tack on Luring Ad Dollars

Publishers of online video at the Digital Content NewFronts indicated they were trying to make it easier for marketers and agencies to spend on video.

Advertising: PBS Seeks Web Sponsors, but Big Bird Still Won’t Sing Jingles

PBS presented a slate of planned online video programming to advertisers at the Digital Content NewFronts, but says it will remain wary of excessive commercialization on the web.

VICE NewFront: ‘We didn’t need TV to validate what we are doing but it did’

VICE, the global youth media company and content creation studio held their first NewFront presentation today at Manhattan’s Sunshine Theater on the Lower East Side. The company impressively did the opposite of what most NewFront/Upfront events have and still made noise. Show More Summary

YouTube Touts New DreamWorksTV Channel As It Promotes Itself As An Ad-Friendly Platform

DreamWorks Animation will launch a YouTube family channel called   DreamworksTV, to launch this summer YouTube’s head of content and business operations Robert Kyncl told advertisers today at the company’s Newfront presentation in NYC. Show More Summary

Crackle Announces New Original Programming

12 months agoFilm / New Releases : Coming Soon

Crackle this morning revealed its upcoming line-up of new original programming and returning series at the Digital Content NewFronts in New York City. Bryan Cranston ("Malcolm in the Middle," "Breaking Bad"), Chad Michael Murray ("One...Show More Summary

Hulu Plans To Triple Spending On Content Marketing For Originals

“Our goal is to continue to lead the online video advertising market,” CEO Mike Hopkins says in a blog post — echoing the message he delivered this morning at Hulu’s Newfront presentation in NYC. The TV network backed streaming service...Show More Summary

Stars Check Out AOL NewFronts

Eager to hear about the latest in content, celebs stopped by the AOL NewFronts presentation in Brooklyn, NY on Tuesday evening (April 29). "Star Trek" hottie Zoe Saldana chatted up Nicole Richie, while Sarah Jessica Parker struck a pose...Show More Summary

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