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A Look At The NewFronts Through The Lens Of Tubefilter’s Snapchat

6 days agoWeb / Web Videos : Tubefilter

The 2016 Digital Content NewFronts are over. Two weeks' worth of dog and pony shows produced by digital platforms and media companies to educate, entertain, and entice advertisers to spend an ever-increasing percentage of their budgets...Show More Summary

BuzzFeed’s ‘The Try Guys’ Talk About Their NewFronts And Advertising Experiences

6 days agoWeb / Web Videos : Tubefilter

In addition to its more than three billion global monthly video views, 200 million unique monthly visitors to its web destination, and ingenious social media and content distribution strategies, BuzzFeed has something else to brag about. Show More Summary

The 2016 Digital Content NewFronts Were Defined by Partnerships

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna Bager Kevin Scanlon for Adweek It can take a village to help advertisers connect with the audiences they crave as consumers jump from platform to platform, device to device looking for their beloved content wherever they happen to land. Show More Summary

(VIDEO) Morgan Spurlock on Brands, Platforms and the Future of TV

Academy award-nominated documentarian Morgan Spurlock could be dubbed the king of the Digital Content NewFronts after having presented numerous new shows in past NewFronts  Last week, he unveiled ambitious plans for two new series, one...Show More Summary

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live

Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business. At its first Digital Content Newfronts presentationShow More Summary

What Even Is Video These Days?

The NewFronts are where next year’s virtual reality, 360 degree video, and Snapchat story scripted series content will be sold.

AOL And YouTube Rule NewFronts - Facebook Is MIA

The Video NewFronts of 2016 will go down in history as a year of consolidation. Now it’s down to three big players - YouTube, AOL and Facebook, and Facebook was MIA. Web video is central to the emerging behavior of web content for both consumers and marketers, making the evolution of the space important both economically and editorially.

Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its...Show More Summary

How the Maker of Call of Duty Plans to Become the 'ESPN of Esports'

The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports." At its debut Digital Content Newfronts presentation today at PlayStation Theater in New York, Activision Blizzard MediaShow More Summary

WebMD Wants to Be Known for More Than Just Medical Information

For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're a hypochondriac) to lifestyle content. During WebMD's...Show More Summary

HealthiNation Tells Advertisers Its Viewers Aren't Just Browsing, They're Finishing Videos

Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a reason. Unlike some of the bigger digital players that court broad audiences, viewers of HealthiNation videos are not there to browse. Show More Summary

Whistle Sports Is Pitching Huge Social Growth Among Gen Y Males to Advertisers

Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year. There were dancing cheerleaders and a small band of horn players, there were executives exchanging high-fives and there was boasting, plenty of boasting. Show More Summary

Facetime: Upfronts, Newfronts and Adweek Women in Media

This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for hours with celebrity appearances and exciting new content announcements. Show More Summary

StyleHaul bets big on Millennial moms, virtual reality

NEW YORK — StyleHaul is doubling down on the the popularity of millennial mom-geared content and virtual reality. At its NewFront presentation Tuesday, the Los Angeles-based fashion and lifestyle digital network said it is branchingShow More Summary

Moms, Musicians, And Brand Campaigns Mark StyleHaul’s NewFronts Pitch

StyleHaul first made a name for itself with fashion, beauty, and lifestyle content, but at its 2016 NewFronts presentation, it unveiled a number of initiatives that will broaden its reach across several categories. The network’s newShow More Summary

StyleHaul's First VR Project Will Turn a Sci-Fi Novel Into Immersive Videos

Nearly every media company has shown off flashy virtual reality at the Digital Content NewFronts over the past week, and now lifestyle-focused StyleHaul is adapting the young adult sci-fi book, Free to Fall, as its first push into VR. During...Show More Summary

The Economist Is Looking to Bolster Its Content With Virtual Reality and Mobile Video

The Economist says its reporting and visual storytelling can be just as smart in virtual reality as it can be in print. At a Digital Content NewFronts presentation at The Standard High Line Hotel in New York today, the London-based publisher...Show More Summary

NewFronts 2016: HackingTV #0042

NewFronts Lite: Same Booze; Less Content This year's Newfronts, the boozy Bazaar in which web video makers try to lure rich brand advertisers, had lots of froth - but few new shows. This year some of the biggest players in years past, like Yahoo, didn't show up. Show More Summary

SheKnows Says 46% of Women Consider Themselves Feminists and It Has the Content to Reach Them

For its first Digital Content NewFronts presentation, SheKnows played up its research to back up a number of feminist-minded online classes and original videos. To help marketers first get a grip on its audience, the women's media company shared data from 1,622 online participants who answered questions about how they define feminism. Show More Summary

Watch Kurt Vile & Win Butler Cover David Bowie At VICE’s NewFront Party

2 weeks agoMusic / Indie Music : Stereogum

Tonight, Vice are throwing an afterparty at NYC’s Pier 59 Studios to celebrate their Digital Content NewFront. During the event, Kurt Vile played Lou Reed’s “Perfect Day” backed by a house band composed of Yeah Yeah Yeah’s Nick Zinner and Brian Chase, TV On The Radio’s Jaleel Bunton, and producer Money Markand, and Win Butler […]

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