While some participants of the Digital Content NewFronts, like BuzzFeed and Yahoo, have decided to move their presentations elsewhere, more room is made for newcomers to join the lineup. BBC.com will host a breakfast and ad sales presentation on Monday, May 8, from 9 a.m. to 11 a.m. ET. Many NewFronts participants are publishers, content...
BuzzFeed and Fullscreen are both opting out of this year’s Digital Content NewFronts -- an annual ad conference hosted by the Interactive Advertising Bureau (IAB) during which the industry’s leading video publishers and platforms showcase...Show More Summary
More Gen Z storytellers are joining the lineup of presenters at the Digital Content NewFronts this year. Astronauts Wanted, a production company that focuses on episodic content, feature films and experimental storytelling for new platforms, will make a NewFronts pitch for the first time. Launched in 2013, Astronauts Wanted connects a young audience with entertaining...
Uproxx, the pop culture publisher focused on music, news and current events, will be returning to the Digital Content NewFronts, the annual marketplace where video producers tout new products to entice advertisers and brands. "We're excited to show people that we're still the experts in this space and to explain what new opportunities advertisers will...
This spring, Yahoo plans to pivot away from a major pitch to advertisers at the Interactive Advertising Bureau's Digital Content Newfronts in favor of a tour to several major markets across the U.S. Today, the company said it's skipping the annual two-week showcase in May, when digital publishers and platforms attempt to convince the biggest...
For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms attempt to sell brands and advertisers on what they...
The International Advertising Bureau (IAB) has announced a preliminary schedule for the sixth annual Digital Content NewFronts, where the world’s biggest media companies host events for leading brands and media buyers during a 10-day...Show More Summary
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants...Show More Summary
When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted...Show More Summary
First, there was the Upfronts. Then, there were the NewFronts. And now, there’s the LiveFronts -- an inaugural event that serves as a new take on the annual gathering whereby programmers present future content initiatives in a bid to...Show More Summary
The 2016 Digital Content NewFronts are over. Two weeks' worth of dog and pony shows produced by digital platforms and media companies to educate, entertain, and entice advertisers to spend an ever-increasing percentage of their budgets...Show More Summary
In addition to its more than three billion global monthly video views, 200 million unique monthly visitors to its web destination, and ingenious social media and content distribution strategies, BuzzFeed has something else to brag about. Show More Summary
In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna Bager Kevin Scanlon for Adweek It can take a village to help advertisers connect with the audiences they crave as consumers jump from platform to platform, device to device looking for their beloved content wherever they happen to land. Show More Summary
Academy award-nominated documentarian Morgan Spurlock could be dubbed the king of the Digital Content NewFronts after having presented numerous new shows in past NewFronts Last week, he unveiled ambitious plans for two new series, one...Show More Summary
Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business. At its first Digital Content Newfronts presentationShow More Summary
The NewFronts are where next year’s virtual reality, 360 degree video, and Snapchat story scripted series content will be sold.
The Video NewFronts of 2016 will go down in history as a year of consolidation. Now it’s down to three big players - YouTube, AOL and Facebook, and Facebook was MIA. Web video is central to the emerging behavior of web content for both consumers and marketers, making the evolution of the space important both economically and editorially.
While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its...Show More Summary
The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports." At its debut Digital Content Newfronts presentation today at PlayStation Theater in New York, Activision Blizzard MediaShow More Summary
For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're a hypochondriac) to lifestyle content. During WebMD's...Show More Summary