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Hulu confirms it will offer live TV in 2017

At its NewFront presentation on Wednesday, Hulu confirmed reports that it will bring live TV to its subscribers in 2017. The content includes live sports, events and news. According to remarks made by Hulu CEO Mike Hopkins, this live...Show More Summary

Conde Nast Entertainment Touts Incubators, Originals In Busy NewFronts Pitch

5 hours agoWeb / Web Videos : Tubefilter

For the fourth year in a row, Conde Nast Entertainment (CNE) used the NewFronts stage to present a new assortment of digital content developed by its proprietary publications. This year, it continued that streak, while also announcing a few other significant ventures. Show More Summary

Programming Content Helps Set Defy Media Apart From Other Multichannel Networks

While most digital video networks presenting at this year's NewFronts will be explaining to ad buyers over the next two weeks just how different they are from traditional TV, Defy Media went in the opposite direction. "We actually like comparing ourselves to TV," president Keith Richman said today at New York's SVA Theatre. Show More Summary

Bloomberg Announces New Series Featuring Dalai Lama, Revamped Branded Content Studio ‘Kinection’

Bloomberg announced a new video series featuring business and cultural luminaries like Warren Buffett, Steven Soderbergh, and the Dalai Lama at its NewFront presentation this afternoon in New York City. At the same time, the companyShow More Summary

NewFronts Notebook: Inside the lavish presentations from digital content companies

Reporter's note: This post will be updated with news from various presentations over the next two weeks.  NEW YORK — For the digital entertainment space, there's truly no place like the NewFronts. For the next two weeks, a whopping 39...Show More Summary

BuzzFeed Is Now Getting 7 Billion Content Views a Month

Despite a stage overloaded with emojis, BuzzFeed's NewFronts presentation was refreshingly simple and free of the bells and whistles buyers are likely to be inundated with over the next two weeks. BuzzFeed's message to advertisers and...Show More Summary

Experts Discuss Dearth In ‘Premium’ Advertising At MediaLink’s NewFronts Kickoff Breakfast

The 2016 Digital Content NewFronts kicked off this morning at a breakfast hosted by business development firm MediaLink, where top executives discussed a dearth in “premium” advertising in today’s digital media landscape. “We recognized...Show More Summary

8 Advertising and Editorial Initiatives Bloomberg Media Is Unveiling Today

Bloomberg Media's second-ever presentation at the Digital Content NewFronts today featured a pair of major themes: the publisher's growing video content and how it's leveraging more data to attract advertisers. New York-based Bloomberg revealed that it's now garnering 20 million monthly video views while doubling its video streams in the past year. Show More Summary

NewFronts vs. Upfronts: With Video Everywhere, the Line Is More Blurred Than Ever Before

The dividing line between traditional media and digital media is becoming less clear all the time as advertisers increasingly view both products on equal terms, as video. In a scene setter for the Digital Content NewFronts, under way in New...

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated...Show More Summary

Editor's Note: Video Is the Latest Battlefront in the Struggle for Consumers’ Attention

In pulling together our annual Video Issue this year, which we publish on the first day of the fifth annual Digital Content NewFronts, I had to gut check our coverage plan several times as news hit during the weeks just before deadline...Show More Summary

9 Members of Video’s Vanguard Discuss Creating Content for the Scrolling Economy

As the fifth annual Digital Content NewFronts kick off today, Adweek and the IAB convened a panel of nine industry executives approaching the business of video from a range of perspectives and goals for the coming two weeks, during which...Show More Summary

Crackle Hypes Innovations, Programming TV-Like Experience At Upfront Presentation

Last year, Crackle opted to leave the Digital Content Newfronts and present its upcoming programs during TV’s upfront season. Now, at its second-ever upfront presentation, the Sony-owned video platform offered its most TV-like experience yet. Show More Summary

No Nudes Is Good News, As Playboy Bares All for Upfronts (VIDEO)

VAIL, CO -- Playboy is gearing up to take its content roster to advertisers this coming Digital Content NewFronts, with a brand that has now been virtually purged of the naked flesh that was once its stock in trade. The publisher relaunched...Show More Summary

The Economist Will Pitch Sponsored Mini-Documentaries in Its NewFronts Debut

The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts. On...Show More Summary

CNN Is Joining the NewFronts as It Pushes Further Into Digital Video

The two newest participants in the Digital Content NewFronts are among the oldest companies taking part in the two-week advertising bazaar. CNN, founded in 1980, and Activision Blizzard, which has roots that date back to 1979, have just been announced as presenters. Show More Summary

Bloomberg Will Simulcast Its NewFronts Presentation Across the Globe

In two months, advertisers will flood New York for the annual two-week marketplace known as the Digital Content NewFronts. The presentations will be well attended, with some 37 digital video players vying for their piece of the $3 billion...Show More Summary

SheKnows Media Joins the Ranks of First-Time Presenters at This Year's NewFronts

The 2016 Digital Content NewFronts, now just two months away, will feature the largest roster of companies vying for a slice of the $3 billion digital-video advertising pie. Among the 37 presenting companies are six first-timers, including Playboy, Mashable and Hearst. Show More Summary

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