Trend Results : Content NewFronts

Blog Post Results (1-20 of 113)


(VIDEO) NewFronts Will Be Bigger, Open To Smaller Firms, IAB's Rothenberg

The Digital Content NewFronts, the event in which digital content owners get to shop their latest productions to marketers eager for an audience, is coming up on April 27 in New York. "The NewFronts are expanding to almost two full weeks," says IAB president and CEO Randall Rothenberg, whose organization stages the event. Show More Summary

(VIDEO) Digitas Inks Partnerships with BuzzFeed, Epic Digital, SimpleReach

Digitas announced three new partnerships at their NewFront event last Thursday. Through their collaboration with SimpleReach, Digitas launched a "first-of-its-kind" content measurement tool that will allow them to measure engagementShow More Summary

(VIDEO) PBS In the NewFronts with Original Programming Slate

Perhaps one of the most unlikely players in this year's Digital Content NewFronts was PBS, the non-profit coalition of the nation's 300 plus public TV stations.   The Washington-based organization has built a a sizable following on YouTube...Show More Summary

Advertising: For Online Video Publishers, a New Tack on Luring Ad Dollars

Publishers of online video at the Digital Content NewFronts indicated they were trying to make it easier for marketers and agencies to spend on video.

Advertising: PBS Seeks Web Sponsors, but Big Bird Still Won’t Sing Jingles

PBS presented a slate of planned online video programming to advertisers at the Digital Content NewFronts, but says it will remain wary of excessive commercialization on the web.

VICE NewFront: ‘We didn’t need TV to validate what we are doing but it did’

VICE, the global youth media company and content creation studio held their first NewFront presentation today at Manhattan’s Sunshine Theater on the Lower East Side. The company impressively did the opposite of what most NewFront/Upfront events have and still made noise. Show More Summary

Coming Soon to POPSUGAR: New Shows From Gillian Jacobs and Katherine Schwarzenegger!

11 months agoPop Culture / Celebrity : PopSugar

Thursday was an exciting night for POPSUGAR at the Digital Newfronts in NYC, where we presented our returning video content as well as announced an exciting lineup of new, original programming. Community star Gillian Jacobs took the stage to talk about her new show, Fetch Fashion, which will feature her adorable pup, Mick. Show More Summary

YouTube Touts New DreamWorksTV Channel As It Promotes Itself As An Ad-Friendly Platform

DreamWorks Animation will launch a YouTube family channel called   DreamworksTV, to launch this summer YouTube’s head of content and business operations Robert Kyncl told advertisers today at the company’s Newfront presentation in NYC. Show More Summary

Crackle Announces New Original Programming

11 months agoFilm / New Releases : Coming Soon

Crackle this morning revealed its upcoming line-up of new original programming and returning series at the Digital Content NewFronts in New York City. Bryan Cranston ("Malcolm in the Middle," "Breaking Bad"), Chad Michael Murray ("One...Show More Summary

Hulu Plans To Triple Spending On Content Marketing For Originals

“Our goal is to continue to lead the online video advertising market,” CEO Mike Hopkins says in a blog post — echoing the message he delivered this morning at Hulu’s Newfront presentation in NYC. The TV network backed streaming service...Show More Summary

Stars Check Out AOL NewFronts

Eager to hear about the latest in content, celebs stopped by the AOL NewFronts presentation in Brooklyn, NY on Tuesday evening (April 29). "Star Trek" hottie Zoe Saldana chatted up Nicole Richie, while Sarah Jessica Parker struck a pose...Show More Summary

IZEA Hijacks Yahoo!'s NewFront

11 months agoMarketing / Advertising : Adrants

Yesterday, Yahoo held its NewFront presentation at Lincoln Center in New York. Sponsored social content company IZEA decided to have a bit of fun and "hijacked" the event with an army of purple-haired women carrying IZEA placards and...Show More Summary

Yahoo Pitches Advertisers On Its Efforts To Offer Classy Content

Execs didn’t use the word but their Newfront presentation to advertisers in NYC left little doubt that Yahoo sees itself as a classy, Conde Nast-like alternative to others on the web who shoot for the lowest common denominator. CEO Marissa Mayer says she’s focusing on mobile, social, native, and video ads. Show More Summary

Yahoo partners with Live Nation to live stream concerts every day for a year

On stage at its “Digital Content NewFront” event, Yahoo has announced a new partnership with event ticketing firm Live Nation. Yahoo shares that it plans to stream live concerts daily for a year. Additionally, Yahoo plans to make “over 1200 …

BuzzFeed: Online media now has greater scale than TV

Lost Remote just attended BuzzFeed’s first NewFront event in NYC. The viral content platform packed the SVA Theater in Chelsea with reporter, brands, social network reps and more to unveil the success and future of their video business. Show More Summary

(VIDEO) AOL Readies a "Connected" NewFront on the Brooklyn Waterfront, CMO Nardini explains

When the Digital Content New Fronts launched in 2008, the medium was Web original video for the desktop.   Fast forward to the revolution in multi-screen consumption --  now the medium is TV-like and that's a huge opportunity for the...Show More Summary

Marketers Must Embrace the Transition Into the Post-Television World

Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace. But all the gossip and prognostication miss an essential fact: Digital video is not television. Show More Summary

Ran Harnevo On AOL’s Video Strategy And The Web’s “Massive Wave” Of Original Content

11 months agoTechnology : TechCrunch

We're a few weeks away from the Digital Content NewFronts, where the big online companies pitch their upcoming programs to advertisers. So it seemed like a good time to sit down with Ran Harnevo, AOL's president of video, to talk about the company's plans, and about broader trends in the industry. Show More Summary

PBS Digital Studios, Endemol Beyond Added To Newfronts Lineup

11 months agoWeb / Web Videos : Tilzy.TV

In February, the IAB announced the 21 online video companies who will present at the 2014 Digital Content Newfronts, which will take place between April 28-May 8 in New York. With fewer than three weeks to go until the event, the IAB...Show More Summary

Yahoo Wants Its Originals To Rival The Quality Of Netflix And Amazon

12 months agoWeb / Web Videos : Tilzy.TV

With Digital Content Newfronts just weeks away, Yahoo's original programming plan is coming into clearer focus. Most recently, sources familiar to Yahoo's plans have told the Wall Street Journal that the company plans to order a quartet...Show More Summary

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