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BBC.com Becomes the First International News Organization to Join the NewFronts

While some participants of the Digital Content NewFronts, like BuzzFeed and Yahoo, have decided to move their presentations elsewhere, more room is made for newcomers to join the lineup. BBC.com will host a breakfast and ad sales presentation on Monday, May 8, from 9 a.m. to 11 a.m. ET. Many NewFronts participants are publishers, content...

Both Fullscreen And BuzzFeed Opt Out Of 2017 NewFronts Lineup

BuzzFeed and Fullscreen are both opting out of this year’s Digital Content NewFronts -- an annual ad conference hosted by the Interactive Advertising Bureau (IAB) during which the industry’s leading video publishers and platforms showcase...Show More Summary

Astronauts Wanted, Focused on Gen Z Viewers, Joins the 2017 NewFronts Schedule

More Gen Z storytellers are joining the lineup of presenters at the Digital Content NewFronts this year. Astronauts Wanted, a production company that focuses on episodic content, feature films and experimental storytelling for new platforms, will make a NewFronts pitch for the first time. Launched in 2013, Astronauts Wanted connects a young audience with entertaining...

Uproxx Media Group Joins the NewFronts Lineup

Uproxx, the pop culture publisher focused on music, news and current events, will be returning to the Digital Content NewFronts, the annual marketplace where video producers tout new products to entice advertisers and brands. "We're excited to show people that we're still the experts in this space and to explain what new opportunities advertisers will...

Yahoo Is Bringing Its NewFronts Pitch on the Road to Regional Markets

This spring, Yahoo plans to pivot away from a major pitch to advertisers at the Interactive Advertising Bureau's Digital Content Newfronts in favor of a tour to several major markets across the U.S. Today, the company said it's skipping the annual two-week showcase in May, when digital publishers and platforms attempt to convince the biggest...

Twitter Is Pitching Its Live Video During Its First NewFronts Presentation

For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms attempt to sell brands and advertisers on what they...

IAB Unveils Preliminary Schedule For 2017 Digital Content NewFronts

3 months agoWeb / Web Videos : Tubefilter

The International Advertising Bureau (IAB) has announced a preliminary schedule for the sixth annual Digital Content NewFronts, where the world’s biggest media companies host events for leading brands and media buyers during a 10-day...Show More Summary

IAB Announces Schedule for 2017 Digital Video NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants...Show More Summary

Hearst Previews New Content and Sponsorship Opportunities at MagFront

When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted...Show More Summary

Execs From Twitch, Snapchat, YouNow To Attend Inaugural ‘LiveFronts’ Event In NYC

5 months agoWeb / Web Videos : Tubefilter

First, there was the Upfronts. Then, there were the NewFronts. And now, there’s the LiveFronts -- an inaugural event that serves as a new take on the annual gathering whereby programmers present future content initiatives in a bid to...Show More Summary

A Look At The NewFronts Through The Lens Of Tubefilter’s Snapchat

10 months agoWeb / Web Videos : Tubefilter

The 2016 Digital Content NewFronts are over. Two weeks' worth of dog and pony shows produced by digital platforms and media companies to educate, entertain, and entice advertisers to spend an ever-increasing percentage of their budgets...Show More Summary

BuzzFeed’s ‘The Try Guys’ Talk About Their NewFronts And Advertising Experiences

10 months agoWeb / Web Videos : Tubefilter

In addition to its more than three billion global monthly video views, 200 million unique monthly visitors to its web destination, and ingenious social media and content distribution strategies, BuzzFeed has something else to brag about. Show More Summary

The 2016 Digital Content NewFronts Were Defined by Partnerships

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna Bager Kevin Scanlon for Adweek It can take a village to help advertisers connect with the audiences they crave as consumers jump from platform to platform, device to device looking for their beloved content wherever they happen to land. Show More Summary

(VIDEO) Morgan Spurlock on Brands, Platforms and the Future of TV

Academy award-nominated documentarian Morgan Spurlock could be dubbed the king of the Digital Content NewFronts after having presented numerous new shows in past NewFronts  Last week, he unveiled ambitious plans for two new series, one...Show More Summary

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live

Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business. At its first Digital Content Newfronts presentationShow More Summary

What Even Is Video These Days?

The NewFronts are where next year’s virtual reality, 360 degree video, and Snapchat story scripted series content will be sold.

AOL And YouTube Rule NewFronts - Facebook Is MIA

The Video NewFronts of 2016 will go down in history as a year of consolidation. Now it’s down to three big players - YouTube, AOL and Facebook, and Facebook was MIA. Web video is central to the emerging behavior of web content for both consumers and marketers, making the evolution of the space important both economically and editorially.

Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its...Show More Summary

How the Maker of Call of Duty Plans to Become the 'ESPN of Esports'

The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports." At its debut Digital Content Newfronts presentation today at PlayStation Theater in New York, Activision Blizzard MediaShow More Summary

WebMD Wants to Be Known for More Than Just Medical Information

For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're a hypochondriac) to lifestyle content. During WebMD's...Show More Summary

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