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IAB Releases 2018 Digital Content NewFronts Calendar

Ahead of the weekend, the Interactive Advertising Bureau (IAB) released the preliminary schedule for the 2018 Digital Content NewFronts, showcasing the latest in original digital video programming from some of the biggest names in entertainment, news, and information, as well as new leading-edge content creators. Show More Summary

IAB Cuts NewFronts Schedule In Half, Will Launch L.A. Iteration Later This Year

2 weeks agoWeb / Web Videos : Tubefilter

The Interactive Advertising Bureau (IAB), which has annually hosted the Digital Content NewFronts in New York since 2012, is slashing the traditionally two-week-long event in half. The NewFronts, which take their name from the television...Show More Summary

IAB Downsizes Digital NewFronts In New York, Announces New L.A. Showcase

The Interactive Advertising Bureau has dramatically scaled back this year’s Digital Content NewFronts, paring the schedule to a week of presentations instead of the usual two. At the same time, the organization said it would host a new...Show More Summary

Why the Digital Content NewFronts Are Going Bicoastal This Year

The Interactive Advertising Bureau, operator of the Digital Content NewFronts, is changing things up this year. The 2018 version of the two-week advertising marketplace will be split up, one week on each coast. The first part will be the week of April 30 in New York City, and the second week will take place later...

Inside #Fuel, Twitter’s Stealth Agency That Builds Ad Campaigns In Days

While Twitter tries to rebuild itself as an advertising leader, it has a small group of strategists teaching brands. Earlier this year at Digital NewFronts, Twitter unveiled a series of content deals with some video heavy hitters, including the NBA, MLB, BuzzFeed, and others. Show More Summary

Here Are the Details on BuzzFeed News’ Livestreamed Twitter Morning News Show

BuzzFeed News released more details on the livestreamed morning news show it is launching on Twitter. The social network announced during its Digital Content NewFronts presentation in May that BuzzFeed News would create a new morning news show focused on "fire tweets" and featuring reporters and special guests. It was revealed Thursday that the show...

Fullscreen’s Research Finds Gen Z Enjoys Branded Content More than Millennials

In lieu of presenting at this year's NewFronts, Fullscreen opted to provide its clients with multiple rounds of insights and research throughout the year. With research conducted by Leflein Associates, the entire report shows that members of Gen Z "expect to be able to have direct access to friends, celebrities and brands," said Pete Stein,...

LittleThings Announces Its Content Will Now Live on a Variety of Distribution Platforms

LittleThings, a publishing company with a focus on positive and uplifting content, announced during its debut NewFronts event today in New York that it's significantly increasing its distribution. Videos from LittleThings will now be available through major distribution platforms like Roku, Apple TV, Amazon Fire Sticks, XUMO and Pluto TV. LittleThings is already scoring more...

Here Are 9 Interesting Digital Marketing Stats From This Week

With the Digital Content NewFronts' second week taking place in recent days, digital marketing stats--like last week--were aplenty. Here are nine that caught our eye from across the industry. 1. Fathers react to online video Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on...

NowThis Launches Sports Vertical, The Dodo Unveils Kids’ Brand At Group Nine NewFront

9 months agoWeb / Web Videos : Tubefilter

Group Nine, a portfolio of four digital media brands launched on the heels of a $100 million investment by Discovery Communications in October, presented yesterday evening for the first time at the IAB’s Digital Content NewFronts. All...Show More Summary

Twitter Won’t Have Live Games, But It Will Have Plenty of Live NFL Content

The National Football League and Twitter revealed the details of their multiyear livestreaming pact, which was announced at the social network's NewFronts presentation earlier this month. Twitter livestreamed NFL games last season but fell short in the bidding for the upcoming season, which was won by Amazon. The two parties have been working together since...

Astronauts Wanted Announces Programming With Grace Helbig, Mamrie Hart, Timothy DeLaGhetto

9 months agoWeb / Web Videos : Tubefilter

Astronauts Wanted, a production company aimed at young, digital-native consumers, is planning a busy slate of original content. At its first-ever presentation during the NewFronts, the studio announced multiple new and returning series,...Show More Summary

Here’s Why Advertisers Should Target Dads With Digital Videos Before Mother’s Day

Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Speaking at the Interactive Advertising Bureau's annual Digital Content NewFronts insights luncheon on Wednesday, Devra Prywes, svp of marketing and insights at Unruly, offered a few statistics that show digital video may be the...

How YouTube Red Laid the Groundwork for Google’s Huge Ad-Supported Videos Initiative

Last Thursday night, YouTube held its Brandcast extravaganza for the Digital Content NewFronts at the Javits Center in New York, trotting out Hollywood stars Kevin Hart, Katy Perry and James Corden to announce 40 ad-supported original programs. The development builds on the Google-owned platform's YouTube Red and YouTube TV initiatives, but it differs since both...

Bypassing the NewFronts, AOL Goes Small But Has Big Data Goals Ahead

"The future is now." "Cutting edge content." "Closer to culture." "Know what's real." While those phrases might sound like marketing taglines, AOL would rather you think of them as oaths. On Tuesday night, the Verizon-owned company held an intimate, invite-only event for clients and potential clients inside of a three-story townhouse in Manhattan to showcase...

8 Buzzy Video Marketing Stats From the NewFronts This Week

The past several days have been ripe with intriguing video-marketing data points coming out of the 2017 Digital Content NewFronts. Here are eight figures that grabbed our attention: 1. Video advertising spend explodes According to the...Show More Summary

Hearst Announces America Ferrera Docu-Series, Content Pact With Musical.ly

10 months agoWeb / Web Videos : Tubefilter

At its second-ever NewFront event, Hearst's digital division announced production partnerships with actress and activist America Ferrera, Black-ish star Yara Shahidi, and fashion savant Carine Roitfeld. The publisher behind storied titles...Show More Summary

How Bleacher Report May Be Digitally Minded Turner’s Next Global Conquest

Around 700 marketers filed into Turner Broadcasting's expansive event space near the Hudson River in New York's West Village for the Digital Content NewFronts, where they were treated to an interactive funhouse. Pliable, synthetic walls could be touched, or even leaned into, in order to watch and listen to certain video content from CNN Digital,...

DigitasLBi Becomes the First Agency to Ink a Deal With Discovery-Backed Group Nine Media

At its Digital Content NewFronts presentation this afternoon, DigitasLBi announced a deal to crank out lots of advertisements and content for Ben Lerer's Group Nine Media. Group Nine was formed in October with a $100 million investment from Discovery Communications as an umbrella company for Thrillist, NowThis, Seeker and The Dodo. The DigitasLBi program marks...

Popsugar Seeks New Platforms Through New Film Studio, Investment In Long-Form Production Company

10 months agoWeb / Web Videos : Tubefilter

Popsugar has built its reputation as a top media brand for millennial women thanks to its expertise on digital platforms, where it claims its content gathers 3.1 billion monthly views. At its presentation at the 2017 NewFronts, Popsugar continued its commitment to online video, but it also signaled its growing interest in the traditional media world. Show More Summary

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