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Fullscreen’s Research Finds Gen Z Enjoys Branded Content More than Millennials

In lieu of presenting at this year's NewFronts, Fullscreen opted to provide its clients with multiple rounds of insights and research throughout the year. With research conducted by Leflein Associates, the entire report shows that members of Gen Z "expect to be able to have direct access to friends, celebrities and brands," said Pete Stein,...

LittleThings Announces Its Content Will Now Live on a Variety of Distribution Platforms

LittleThings, a publishing company with a focus on positive and uplifting content, announced during its debut NewFronts event today in New York that it's significantly increasing its distribution. Videos from LittleThings will now be available through major distribution platforms like Roku, Apple TV, Amazon Fire Sticks, XUMO and Pluto TV. LittleThings is already scoring more...

Here Are 9 Interesting Digital Marketing Stats From This Week

With the Digital Content NewFronts' second week taking place in recent days, digital marketing stats--like last week--were aplenty. Here are nine that caught our eye from across the industry. 1. Fathers react to online video Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on...

NowThis Launches Sports Vertical, The Dodo Unveils Kids’ Brand At Group Nine NewFront

2 weeks agoWeb / Web Videos : Tubefilter

Group Nine, a portfolio of four digital media brands launched on the heels of a $100 million investment by Discovery Communications in October, presented yesterday evening for the first time at the IAB’s Digital Content NewFronts. All...Show More Summary

Twitter Won’t Have Live Games, But It Will Have Plenty of Live NFL Content

The National Football League and Twitter revealed the details of their multiyear livestreaming pact, which was announced at the social network's NewFronts presentation earlier this month. Twitter livestreamed NFL games last season but fell short in the bidding for the upcoming season, which was won by Amazon. The two parties have been working together since...

Astronauts Wanted Announces Programming With Grace Helbig, Mamrie Hart, Timothy DeLaGhetto

2 weeks agoWeb / Web Videos : Tubefilter

Astronauts Wanted, a production company aimed at young, digital-native consumers, is planning a busy slate of original content. At its first-ever presentation during the NewFronts, the studio announced multiple new and returning series,...Show More Summary

Here’s Why Advertisers Should Target Dads With Digital Videos Before Mother’s Day

Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Speaking at the Interactive Advertising Bureau's annual Digital Content NewFronts insights luncheon on Wednesday, Devra Prywes, svp of marketing and insights at Unruly, offered a few statistics that show digital video may be the...

How YouTube Red Laid the Groundwork for Google’s Huge Ad-Supported Videos Initiative

Last Thursday night, YouTube held its Brandcast extravaganza for the Digital Content NewFronts at the Javits Center in New York, trotting out Hollywood stars Kevin Hart, Katy Perry and James Corden to announce 40 ad-supported original programs. The development builds on the Google-owned platform's YouTube Red and YouTube TV initiatives, but it differs since both...

Bypassing the NewFronts, AOL Goes Small But Has Big Data Goals Ahead

"The future is now." "Cutting edge content." "Closer to culture." "Know what's real." While those phrases might sound like marketing taglines, AOL would rather you think of them as oaths. On Tuesday night, the Verizon-owned company held an intimate, invite-only event for clients and potential clients inside of a three-story townhouse in Manhattan to showcase...

8 Buzzy Video Marketing Stats From the NewFronts This Week

The past several days have been ripe with intriguing video-marketing data points coming out of the 2017 Digital Content NewFronts. Here are eight figures that grabbed our attention: 1. Video advertising spend explodes According to the...Show More Summary

Hearst Announces America Ferrera Docu-Series, Content Pact With Musical.ly

3 weeks agoWeb / Web Videos : Tubefilter

At its second-ever NewFront event, Hearst's digital division announced production partnerships with actress and activist America Ferrera, Black-ish star Yara Shahidi, and fashion savant Carine Roitfeld. The publisher behind storied titles...Show More Summary

How Bleacher Report May Be Digitally Minded Turner’s Next Global Conquest

Around 700 marketers filed into Turner Broadcasting's expansive event space near the Hudson River in New York's West Village for the Digital Content NewFronts, where they were treated to an interactive funhouse. Pliable, synthetic walls could be touched, or even leaned into, in order to watch and listen to certain video content from CNN Digital,...

DigitasLBi Becomes the First Agency to Ink a Deal With Discovery-Backed Group Nine Media

At its Digital Content NewFronts presentation this afternoon, DigitasLBi announced a deal to crank out lots of advertisements and content for Ben Lerer's Group Nine Media. Group Nine was formed in October with a $100 million investment from Discovery Communications as an umbrella company for Thrillist, NowThis, Seeker and The Dodo. The DigitasLBi program marks...

Popsugar Seeks New Platforms Through New Film Studio, Investment In Long-Form Production Company

3 weeks agoWeb / Web Videos : Tubefilter

Popsugar has built its reputation as a top media brand for millennial women thanks to its expertise on digital platforms, where it claims its content gathers 3.1 billion monthly views. At its presentation at the 2017 NewFronts, Popsugar continued its commitment to online video, but it also signaled its growing interest in the traditional media world. Show More Summary

Defy Media Unveils Scripted Smosh Series, ScreenJunkies Documentary At NewFronts

3 weeks agoWeb / Web Videos : Tubefilter

At its presentation at the Digital Content NewFronts today, Defy Media announced a slew of new and returning shows for its more than 70 million YouTube subscribers and 100 million social followers -- including a trio of titles from its...Show More Summary

Disney Unveils Digital Network Built Around Maker Talent & Brands – Digital NewFronts

Disney unveiled the Disney Digital Network, which utilizes creators and brands from its Maker Studios, at the IAB Digital Content NewFronts Tuesday in New York. The network, which Disney says reaches over one billion followers, combines more than 300 social media channels and includes Disney's in-house branded content service, Disney Co/Op. Show More Summary

Twitter Hypes Sports, News, Entertainment Initiatives At First-Ever NewFronts Presentation

3 weeks agoWeb / Web Videos : Tubefilter

For the first time, Twitter delivered a presentation at the NewFronts, and as we expected, the social platform’s upcoming content initiatives span much more than 135 characters. Its execs discussed a dozen programming deals, including...Show More Summary

Twitter Thinks You Will Watch TV on Twitter

One of the places where you talk about TV wants to become the latest place you watch TV. Twitter unveiled its ambitious pivot to exclusive video content during its first ever NewFronts presentation (the Internet's version of broadcast TV's upfronts) on Monday afternoon. As reported by The Hollywood... Read More >

Twitter announces new live shows from the WNBA, BuzzFeed, Live Nation and more

Looks like Twitter’s streaming video news deal with Bloomberg was just the first of more than a dozen content partnerships that it’s announcing today. The company unveiled the full slate at the NewFronts, where online publishers pitch their content to advertisers. (This was the first time Twitter’s held its own NewFronts presentation.) Twitter has been ramping up its… Read More

Twitter Announces 16 New Livestreaming Partners at Its First NewFronts Presentation

Another 16 sports, news and entertainment companies will soon be livestreaming content on Twitter as the company furthers its mission to be the go-to source for live content around the clock. During its debut at the Digital Content NewFronts, Twitter CEO Jack Dorsey and other executives unveiled the company's new slate of programming for 2017...

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