The Literary Platform has worked with Pan Macmillan since 2011. Initially working on content strategy for the redesign of its... Read more » The post Pan Macmillan: Research and Audience Development appeared first on The Literary Platform.
Since experts in marketing have been pushing content marketing for the last few years, it's not surprising that more companies are seeking information on how to drive sales and customer engagement through content marketing. A great content...Show More Summary
Why is content marketing not as simple as just getting content out? Julia McCoy explains what it takes to create a winning, long-term content strategy. The post You be the Hare, I’ll be The Turtle: Why a Long Term Content Strategy Dominates Short Term by @JuliaEMcCoy appeared first on Search Engine Journal.
In this Marketing Nerds episode, "Global Content Marketing" author Pam Didner shares how to build a content marketing strategy for global audience. The post Strategies in Global and Effective Content Marketing with Pam Didner appeared first on Search Engine Journal.
There is a new downloadable content (DLC) coming out soon for Grand Theft Auto V. Rockstar has focused the additional content for "Grand Theft Auto: Online." Players will now have more strategies that they could do once the new DLC launches.
It's important to have a goal and a strategy for developing better content. As long as you do that, you are headed for success. The post 5 Research Tools for Developing Better Content by @cynthialive appeared first on Search Engine Journal.
Last week I shared five quick wins from interactive content. Here's how it can help you build a long-term marketing strategy.
Content marketing is one of the best ways for local businesses to connect with their target audience - here are some tips on how to use content for effective local outreach.
Successful Content Marketing without Writing Content? It’s Possible when You Follow These Tips! Without a well-planned content marketing strategy, your business/blog/website won’t reach a great number of potential consumers. The creation...Show More Summary
There is an art to planning and executing on a successful social media marketing strategy. Social algorithms are constantly evolving, new networks popping up and users are adapting the way that they use social platforms. Keeping up with a steady and quality publishing schedule and engagement strategy for social media is no easy undertaking. To [...]Show More Summary
Jen Boyles of Advertising Agency Olsen explains how to create a short, digestible and humanizing digital strategy
Our stellar team needs a spectacular Public Relations Manager for Beauty in its NYC offices. This is an immediate and existing position. The role is responsible for press related initiatives as well as content strategy. We are looking for someone who is creative and can deliver engaging content... Continue reading
Company: iostudio Location: San Antonio, Texas Industry: Advertising - Brand Strategy Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
Get this: 93 percent of B2B marketers use content marketing, and 75 percent are increasing investment in this strategy. These are some pretty staggering numbers if you really think about it. It shows just how far content marketing has...Show More Summary
Visuals are an excellent way to increase fan engagement with online content, whether it's your email newsletter or your Twitter account. Here we look at some easy and effective ways to create visual content, from photos to email headers. ______________________________ Guest Post by Team FanBridge It’s no secret that images...
Fun and appetite-appeal is the strategy behind IHOP’s livestreaming on Facebook Live. Facebook first launched the service that combines content and live video. It is essentially an adaptation of Twitter’s Periscope and Snapchat’s native video.
It’s no secret that Netflix’s strategy for video domination is centered on churning out as much original content as humanly possible. From political thrillers like House of Cards to quirky reboots like Fuller House, it's practically impossible to keep track of everything Netflix has in the pipeline these days. Show More Summary
Lara Shackelford As EVP and CMO of Altify, Lara is responsible for driving market leadership, global awareness, alliances and channels, demand generation, product marketing, content marketing strategy, and strategic events. Before Altify,...Show More Summary
Why you shouldn't wait to add it to your marketing strategy.
Blaine Collison will be a panelist at the Environmental Leader Conference on June 21-23 in Denver. His panel, Corporate & Industrial Renewable Energy Procurement Strategies, will be at 2:30 on June 22. We were able to catch up with him for a brief Q&A on his thoughts on the state of the industry and what he sees moving forward. To learn more […]