So you’re convinced that content upgrades is a great strategy for building your list? If you are still new to this concept, content upgrade is a post specific bonus that people needs to share and/or optin to get the post. This technique has proven to work and get you more subscribers with spending 30 minutes or less. Show More Summary
According to a 2013 study, the average American consumes over 34 gigabytes (12 hours) of information daily. Due to this ever increasing “snack culture” it’s more important than ever to utilize new marketing strategies such as visual content.
List building is one of those things that marketers are always looking for ways to do better and faster. Even with the rise of social media and content marketing, email marketing continues to be one of the most effective digital marketing tactics; after all, when a consumer gives you her email address it means you […]
When it comes to content marketing, success requires originality, creativity, and customization. If you have noticed recently that your content marketing strategy is not everything that it should be, it is possible that you could be making at least one of the following critical errors in your approach.
Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for, shouldn’t rush to throw in the towel. A Google search for the words ‘content marketing’ pulls [...]
Brian Honigman is a marketing consultant, speaker and freelance writer. This post originally appeared on the SkyWord blog. You’re likely well aware of the potential benefits of implementing an inclusive content marketing strategy. You’ve seen how it can transform a brand, and now you’re itching to put the channel to work for your organization. Show More Summary
As Google and other search engines continue to evolve, your strategy may need to change, but one thing’s certain: Google will never penalize or suppress quality content from its ranking algorithm.
Before you can really start to build out your content and sales strategies, you’ll need to take a step back and define all of the potential people that will come through your online door. In the form of buyer personas, you can really get to know each customer that comes to you in more depth than you would simply looking at target demographics.
Bleacher Report’s post-Turner-acquisition strategy of bringing in big names who can create solid written and video content (both for B/R itself and for the Turner networks) seems to be continuing, as it looks like they’ve just made another impressive hire on that front. The post Bleacher Report continuing their push for big name sportswriters appeared first on Awful Announcing.
This is not a how-to post; this is a how-to-think post. What troubles me about the majority of current content creation activities from companies is the sheer lack of strategy and purpose. I see a lot of activities — tweets, posts, articles, infographics, and more — that don’t support a real business goal. Show More Summary
Yes, it’s true that we only have two weeks and some change left in 2014, but — hey, where are you going? Come back — it’ll be OK, I promise! Believe it or not, you still have time to put together a powerful content marketing strategy that will rock the house in 2015! It really boils down to answering six key questions.
When I first started out writing content on the Internet, I didn’t even know that it was a possibility for the average person to make some decent coin that way. When I first started out, I had a really basic […]
The “what” and “why” phases of the content marketing revolution are over. To effectively gain and maintain your competitive advantage, you need a clear and concise strategy with the exact tactics to effectively execute. More than that, you need the best talent you can get. Show More Summary
Forming an effective content marketing strategy for your blog is like setting up moves in a chess match. If done correctly, you will be able to a produce high-quality, actionable, and measurable content campaign that serves relevant information to your target audience on a consistent basis. From here, you will be able to meet your blogging goals much quicker.
"Content for us is a means to an end," namely "driving the connectivity business," says Mike Fries read more
By Alex Montalvo Editor’s note: Alex Montalvo is a Puffin Fellow in human rights and digital media at the University of Washington Center for Human Rights (UWCHR), where he currently produces communications content and strategy for Unfinished Sentences, a UWCHR initiative to encourage public participation in support of human rights in El Salvador. Show More Summary
Before you map your 2015 content and SEO strategy, understand the different types of content that your organization needs, and have processes in place for authoring and production of different types of content.
Fountain's customer acquisition strategy combines the powers of press, SEO and content.
Posted by Isla_McKetta You may have noticed a trend in the blog posts I've written for Moz lately: When Is a Blog the Right Form of Content Marketing? A Content Strategy Template You Can Build On "But How Do I Know if It's Good?" How...Show More Summary