Oxford University Press needs a data engineer. The job description states: “To design and implement XML data structures, devise XML strategies, and through expert content analysis, facilitate the electronic and print production, publication,...Show More Summary
Is SlideShare part of your content strategy? Truth be told, we have yet to fully integrate it into our content creation process here at Buffer. We’ve felt lots of great nudges, though. We’ve heard tell of the amazing opportunity on SlideShare, how it’s a primed network of highly engaged influencers just itching to find and share your stuff. Show More Summary
It should be no surprise then that payment through social media shares is now becoming a thing. Paying with a Tweet or a Facebook share is a must if you want your content to be shared.
Falling Skies: The Game Platform: Windows PC, PlayStation 3, Wii U, Xbox 360 Rating Category: Teen Rating Symbol Content Descriptors: Blood, Violence Rating Summary: This is a strategy role-playing game in which players assume the roles of characters from the TV show Falling Skies. Show More Summary
Managing the SEO and content marketing strategy of a major retailer involves a lot of planning and expertise. According to Home Depot’s head of SEO Sean Kainec, there are a lot of areas you must perfect to drive the best results, regardless of the size of your brand. Show More Summary
Who's on Facebook? The short answer is everyone. And that's why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content strategy. But digging into the data revealsShow More Summary
When talking about content marketing, discussions often focus on decisions about topics, headlines, platforms, and distribution. But how much do you consider the data that supports these decisions? I’m not talking about demographics, like age, gender, or location — although those matter, too. Show More Summary
True story: An international media company known for its print newspapers appointed a senior leader to drive a "mobile first" strategy for content. The leader was hired by the CEO and reported directly to him, and clearly had executive sponsorship. Show More Summary
Content marketing is one of the most cost-efficient strategies you can use to get your startup off the ground, but only if you know what types of content work. Content marketing gets a lot of buzz these days, and for good reason. ItShow More Summary
As a writer, I get the appeal of winging it. There's nothing quite like letting your brilliance flow freely and organically from your mind onto the page. But as a marketer, I can appreciate the importance of planning and strategy. You need to strike a balance between the two, and content calendars let you achieve [...]Show More Summary
Make top content marketing strategies used by big brands work for your small business. The post 8 Content Marketing Strategies to Borrow From Bigger Brands by @YEC appeared first on Search Engine Journal.
Shannon is Mention’s Content & PR Manager, where she crafts words, creates strategies, and recruits loyal advocates. This post originally appeared on the Mention blog. Knowing what your customers think about you and your brand is clearly...Show More Summary
Are you struggling to product content for your business that helps you stand out from the digital herd? You are not alone, although that may not be reassuring - 70% of marketers today struggle to stand up a coherent content marketing strategy. We are rapidly moving into a content drenched world. Show More Summary
More and more companies include content creation as part of their marketing strategies. They do it for SEO purposes, or because they have read 2014 is the year of content marketing, or simply because they truly believe that “content is the king”. Show More Summary
Businesses are finding plenty of reasons to use Vine as a great marketing tool. If you have yet to experiment with Vine, here’s what you can do with it to take your content marketing strategy to a different level altogether.
One of the most challenging aspects of writing is coming up with new ideas for content. We all share that same “hit a wall” feeling every now and then, and it is always nice to have some strategies to bring yourself back to the creative process of developing new ideas. Show More Summary
Video consumption is exploding. Marketers know they should be using video in a content marketing strategy, but do they know why? Here are seven good reasons.
By William Nichols & Associates: The barbell strategy is something that's kind of taken hold in the industry at large, but it's our strategy around having machines and programmatic on one side and really deep, rich content on the other...Show More Summary
You may have seen last week that Google abruptly — and almost offhandedly — announced it was terminating a key element of its future strategy for ranking content. The Authorship program, which would let Google rank content according to the authority of the person who created it, was nuked on Thursday afternoon at the end [ Continue Reading... Show More Summary
1. Create Useful & Unique Content Yes we've all heard content is king. We all know how important it is. So why aren't you creating it? It's so important that it should be a priority so the "I don't have time" excuse doesn't cut it. (For more on how to speed up content creation real [...]Show More Summary