Netflix's chief content officer Ted Sarandos doesn't get why the press always likes to pit his company against fellow streaming giant Amazon Studios. In a wide-ranging feature for Variety, Sarandos opened up about many things, and one in particular was Amazon. “I don’t think we compete with Amazon in the movie space at all,” Sarandos told the trade. Show More Summary
Fritzie Andrade has been named director of video at New York media, a role that will have her overseeing a team of ten producers as she sets strategy for New York media's video output and works on creating original serial content for Vulture, the Cut, Daily Intelligencer, Select All and Grub Street. For two of...
As soon as a business enters the digital marketing world, all they hear is "Content is king." So they jump into bandwagon without much strategy in mind. But is it really so? Is content king no matter what? I have a bit different stance on that: I say "Content is the foundation". It's not [...]Show More Summary
It’s not quite time for the weekend yet, but we can dive into some Mixed Links right now… For most organizations, Personable is Profitable: A Case to Rethink Your Content Marketing Strategy. Here are 3 Tips from Top Leaders to Beat Content and Social Marketing Fatigue. John Haydon shares 5 Simple Tips for a More Impressive Twitter […]
Content is often a tricky concept for startups to get a proper handle on. As we’ve written before,... The post Brain Traffic’s Kristina Halvorson on content marketing and strategy appeared first on Inside Intercom.
Content is king. This most certainly is not the first time that I’ve mentioned this truism on the blog and it probably won’t be the last time either. It’s holds up regardless of what kind of content you want to publish on the web, whether that’s with a blog, a vlog, or on social media. Pump out quality content on […]
“Real time visual communication is a fundamental shift in how we will be connecting with people and sharing our brand in the future,” said Chelsea Peitz, director of social strategy with Fidelity National Title at a Agent Connect, part of Tuesday's Inman Connect programming...
Apple is one of a handful of companies pursuing a deal with Indian movie production house Eros, Reuters reports. Apple’s video content strategy has been disorganized to say the least, and iTunes Store is losing its dominance in movie rentals and sales. Show More Summary
You’re up on the latest digital trends from content management platforms to social media strategy. You have a solid background as a story-teller, pitching, writing and editing, along with an arsenal of talented freelancers tucked in your back pocket. Show More Summary
As search engines have developed to become more intelligent, the way artists formulate their content strategy online must also adapt and allow them to take advantage of modern day search engine optimization, in particular through topic clusters. _________________________ Guest post by Bobby Owsinski of Music 3.0 Through the years Google...
These days there’s no question that great content is a foundational element of any marketing strategy—especially in B2B. In fact, according to Content Marketing Institute’s (CMI) 2017 benchmarking report, 89% of B2B marketers use content...Show More Summary
Content development is at the heart of business promotion and conversion, but it’s easy to hit a rut when you’re churning out ideas day after day. What can you do to increase creativity and push your team towards new ways of thinking?...Show More Summary
Posted by jcar7 In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of.gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media. After all that work, it seems silly to share a post just once. Show More Summary
Learn to leverage SEO and content strategies at each stage of the buyer's journey – and convert more prospects into buyers. The post How SEO & Content Deliver Value at Each Stage of the Buyer’s Journey appeared first on Search Engine Journal.
Coca-Cola has been touting its recyclable packaging strategy in the media since earlier this summer, when it announced a goal of increasing the recycled plastic content in its PET bottles from 25% to 50% by 2020. Now, the beverage giant is reaching out to consumers to reinforce its sustainable packaging strategy with a commercial, the set... Show More Summary
We all know that Splatoon 2 is going to get months of free content like its predecessor, but the strategy has polarized a lot of the community. Some call it free DLC, others call the retail build "early access." As someone who has played...Show More Summary
Content marketing remains a critical strategy for brands eager to earn the attention and interest of customers – ones they already have and those they seek to attract. It’s different than advertising messages but is just as high-tech and data-driven....
In a new podcast, Pam Moore outlines the process for creating a content marketing strategy - and why you need to do so.
While creating high-quality content is essential, it won't do you any good if no one sees it. You have to get it to the right people--your target audience--to attract new customers. When trying to reach new audiences, you have to keep in mind that the internet is growing fast, more and more marketers are creating...