Marketers, we have a problem. We’re at the apex of the perfect storm: we’re strapped for time, with more content than ever to promote on more social networks than ever before. When faced with this challenge, we can easily forget the golden rule of social media marketing: One size doesn’t fit all. read more
Useful content should be the focus of any business’s marketing strategy. Traditional marketing, such as television commercials and magazine advertisements, explicitly promote businesses and products. Yet they are often ignored by consumers. Show More Summary
As part of our SEJ interview series, Rob Garner of Advice Interactive discusses strategies and tactics for producing marketing content in real-time. Rob authored a book called Search & Social: The Definitive Guide To Real Time Content Marketing, which he describes as a modern guide to Internet marketing. Show More Summary
I’m a strong believer in the power of influence marketing and content marketing. Just like sex, content marketing has a lot of give and take, and proper communication will always make it better. Find out what tickles your clients’ fancy, and incorporate it into your content marketing to reap the benefits, and score! read more
CEO Marissa Mayer hasn't been shy about moving the online behemoth toward a content-driven site -- and it's starting to pay off.
Brands need to get content right. Content is how we reach consumers and change their behavior. It’s pretty obvious, I know. But the reality is that the external landscape will not change just because you’re frustrated with engagement, number of “likes” and other measures. read more
Following the release of his second book "Performance Marketing for Professionals," and pre-empting the release of his upcoming content marketing book with Bruce Clay, digital marketer Murray Newlands has released "Mobile Marketing Strategy...Show More Summary
Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look at the future of content marketing, social media, Google+, mobile SEO, guest blogging, and more.
There’s a lot to love about having your posts syndicated. More visibility. More reach. More traffic. More influence. More social sharing. Same goes for writing guest blog posts – if content marketing is your strategy, mastering website selection for where to place that content is essential. read more
When I value a company’s content enough to want to know when they’ve made new stuff available, I use an amazingly old school “new” strategy. I give them my email address and they send me email. Email remains the king of online media. It’s the one platform everyone has and no one ignores. read more
I’m an advocate of integrated working, so I’m all for SEOs and Social Media people creating great content; after all, it’ll make our jobs as Content Marketers far easier. However, there’s one tiny thing that’s really been bugging me of late: the omission of content strategy. read more
Stop creating confusing and useless content and transform your marketing messages into something that's actually useful. In marketing as in life, simply breaking your bad habits isn't enough. You have to replace your former ineffective habits with new, more productive ones. Read Full Story
Did you know Twitter has an analytics tool? Gather the insights you need to know about your Twitter followers to connect and engage a growing social media audience...
If you're a consumer-driven brand or focused on business-to-business sales, content marketing will help you reach your goals. Here's why you need to develop a content marketing plan for your business.
The TV Everywhere concept continues to gain momentum among content providers like Time Warner and large pay-TV providers like Comcast, but the reality is that it's a new concept whose strategy they are still trying to figure out.
Curating content is important in any social media strategy. Katie Lance shares some apps that make it easy to curate content from your iPad...
As a web content writer, you face the dilemma of what kind of content to write. The truth is, not every piece of content will fit into your marketing strategy. There are several types of content, and they will each play a different role...Show More Summary
Smart social media strategy and honest, genuine content trumped nearly $900,000 in oil industry ad buys when voters in three Colorado communities supported bans on natural gas fracturing ("fracking") in early November. read more
Editor's Note: This content was originally published on Benzinga.com by Matthew McCall. Investing in emerging markets can be a hit or miss strategy. Investors that were lucky enough to invest in the BRIC (Brazil Russia India China) last decade were rewarded handsomely with large profits. Show More Summary
[Content Note: Fat hatred; discrimination.]Earlier today, I published a quote about insurance companies' strategies to deny healthcare coverage to fat people. Among these strategies is making insurance prohibitively expensive via fines...Show More Summary