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We’re Looking for Great Content for Military Families

As the military families expert for about.com, I’m always on the lookout for organizations, programs, and practical advice and strategies that can help our military servicemembers, spouses, and kids. If you have any suggestions, recommendations, and even guest posts, I’d love to share them with our readers. Show More Summary

#SEJSummit Speaker Steve Floyd on What Marketing Strategies Work Best For Your Business by @wonderwall7

As the CEO and Founder of AXZM, Steve Floyd has a wide breadth of experience in all things marketing, from local search to content strategy. He will be sharing his insight and experience a speaker at the upcoming SEJ Summit in Dallas on March 31st. The conference ticket cost is being covered by our partner, Searchmetrics. Show More Summary

How to Rock Outreach Marketing by @sherisaid

Outreach marketing is a great way to create organic backlinks and find new audiences. Valuable content is the most effective marketing strategy for 2015. The post How to Rock Outreach Marketing by @sherisaid appeared first on Search Engine Journal.

The Results-Driven Approach to Blogging

Regardless of whether you plan on having your blog serve as a lead generation tool, the centerpiece of your content strategy or just as a way to put your company’s thoughts out in public from a branding perspective, there is always a way of quantifying these results and tracking them. This is the core of a results-driven approach to blogging, here’s how it’s done.

Show Them How to Measure: Set Up Your Team for Higher Content Performance

While content marketing has grown to be one of marketers’ main go-to strategies for driving brand awareness and leads, most of us are still struggling with actually sizing up the performance of that content. In fact, 72% of marketers say they are currently battling the challenge of measuring content marketing performance.

Content Has Changed LinkedIn Corp (LNKD)’s Ad Business, Says Penry Price

LinkedIn Corp (NYSE:LNKD) is admitting that its successful content platform strategy has substantially changed its ad business and the way the social network makes money. The admission was made by Penry Price, LinkedIn Corp (NYSE:LNKD) vice-president of marketing solutions, in an interview with CNBC. According to Price, content aimed at professionals is really an unmet […]

Advertising Goes Bananas: AdGorilla Now Serves Up Interactive Ad and Content Solution for US Broadcasters

This week, AdGorilla announced the full technical integration with Strategy & Technology (S&T). This move allows for the leveraging of the US ATSC2.0 industry standards to insert and provide interactive targeted content and ads for over the air broadcasts. “The work will be on display at two booths at this year’s NAB show in Las […]

Demystifying the Technical Aspects of Building a Successful Blog

In order for a blog to be considered a success, it has to abide not only by the strategy implemented to reach its goals, but also the foundation that supports it. A content strategy that brings fruit to a content marketing and social media marketing strategy is important in generating  blog traffic, which you can turn into leads or customers. Show More Summary

Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients

Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients March 23, 2015 Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. Show More Summary

How to Develop “Strategy” In B2B Content Marketing

If you’re judging by the title, this could be one heck of a scary article to read. Scary, long, and way too complicated. You don’t have time for this, do you? I’m going to go ahead and tell you the point of this article, so you know upfront what I’m trying to accomplish, and why […]

Cruz's Campaign Strategy

We wrote about it back in December, and his speech this morning, both in terms of its location and its content, certainly reinforced the idea that he will make little effort to woo independents. By promising to abolish the IRS and repeal...Show More Summary

6 Persona-Driven Steps to an Effective Content Marketing Strategy

6 Persona-Driven Steps to an Effective Content Marketing Strategy March 22, 2015 If you want to build a successful content strategy, it’s time to ditch the content you want to create and start producing content that fits with the concerns and interest of your audience using accurate, data-driven buyer personas.

The Daily 6: Your LinkedIn Company Page is More Than Just a Chore, It’s a Strategy

The Daily 6 The Daily 6 is a daily round-up of the best curated content we shared on @definition6 1) Your LinkedIn Company Page is More Than Just a Chore

Being a "BADASS" with Mark Schaefer's Content Code

Being a "BADASS" with Mark Schaefer's Content Code March 20, 2015 In just the last couple of weeks marketing consultant and best-selling author, Mark Schaefer, published “ The Content Code: Six essential strategies to ignite your content, your marketing, and your business. ” It takes an in depth look at how brands can overcome content shock in an age of content...

4 ways to keep your content from fading into oblivion

Successful content marketing means putting a lot of thought into content strategy and execution. Who exactly are you writing content for? What specific problems do your audience segments experience and how can you best address theseShow More Summary

Content Marketing Success Means Adopting the Publisher Mindset

As with most things in life, achieving success takes a well executed strategy. Seeing results from your content marketing efforts is no different.

Designing Your Pinterest Pins “Mobile First”

“The majority of the traffic to your content marketing will come from a mobile device in two to five years” and it’s time to think “mobile first” as part of your channel strategy says social media strategist Jay Baer. Clearly it’s time to make mobile a priority. Show More Summary

Optus plans content revolution

Telco's new chief Allen Lew unveils his strategy to reignite the fight against Telstra.

#MarketingNerds Podcast: Michelle Lowrey on Successful Content Marketing Team Strategy by @wonderwall7

Lowrey and Jones discuss why building a content marketing team is crucial to your overall marketing strategy. The post #MarketingNerds Podcast: Michelle Lowrey on Successful Content Marketing Team Strategy by @wonderwall7 appeared first on Search Engine Journal.

The best tools & resources for your content promotion

This article first appeared on Mention. A recent study shows that 86 percent of all B2B marketers use content marketing strategies to gain exposure and ultimately generate revenue, but only 38 percent believe they are effective at it. Show More Summary

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