Those of us working in content strategy know that it is a rich and complicated discipline. We understand, of course, that there are different types of content strategists. But we need to remember that outside of our content strategy bubble, the discipline is still pretty new to colleagues and clients. Show More Summary
One of the least talked about, but most critical, element of a strong content marketing plan is focus. It’s time we get back to the basics. The post Are You Missing This Vital Ingredient in Your Content Strategy? by @KathrynAragon appeared first on Search Engine Journal.
A mix of on-site content and high-quality guest posts can take your content strategy to the next level.
Content Marketing continues to drive marketing strategy for many companies and yet most companies doen’t document that strategy and continue to be challenged in created a variety of compelling content on a consistent basis. Smart, creative and results-focused advice on content marketing that actually works is in high demand and I’m happy to say that [...]Show More Summary
In addition to actually having content, it's important for artists to develop an effective content marketing strategy, as it helps them to build relationships both with their fans, and with others operating within the music industry. _______________________________ In this article lifted from MusicThinkTank, Marcella Smeele looks at how performers in...
Over the past few years, B2B marketers have been abuzz with the concept of Account-Based Marketing (ABM). It’s like some sort of futuristic concept was finally here and would be the solution that we all needed. But just like any other marketing tactic, it takes time to figure out how to approach it successfully. In [...]Show More Summary
Is your content marketing strategy working? Here’s how to simplify the complex task of determining the ROI of your content marketing. The post How to Untangle Your Content Marketing ROI appeared first on AllBusiness.com The post How to Untangle Your Content Marketing ROI appeared first on AllBusiness.com. Click for more information about Brian Sutter.
Image Source Having worked with several clients on developing and executing content marketing strategies for their business, one of the questions most business owners want answers to is why it isn't working for their business. This often...Show More Summary
Posted by WilcoxAJ We’re all well aware that the tides have shifted in SEO. Building links for the sake of building links is no longer the best strategy. We’ve all heard the gospel of great content being preached: "Just create greatShow More Summary
I know what you're thinking, "Not another guide to content marketing best practices! I've got this down! Okay, maybe I could use a little help... but is there anything new to say about content strategy?" There's a lot, actually. AndShow More Summary
By applying its viral content strategy to video productions, BuzzFeed has turned its Motion Pictures wing into a major part of its profile. After spending the first six-or-so years of its existence establishing itself as a forward-thinking...Show More Summary
Content Marketing is an increasingly popular strategy for online user engagement and a successful brand identity. The budget for a quality content keeps growing and the momentum does not seem to lose. The reason is quite simple. Content...Show More Summary
Learn about 5 link earning ideas you should be adding to your content marketing strategy -- and why link earning is better than link building on SEJ. The post A Guide From Link Building to Link Earning by @annaleacrowe appeared first on Search Engine Journal.
It’s important for artists to gain content about themselves in the Music Industry. It allows them to keep fans updated about their activities. Besides this, it’s also a way to build up relationships in the Music Industry and other fans. Show More Summary
Google is working on a virtual reality platform called Daydream, and part of its strategy to draw users to its new piece of tech revolves around original content. According to a report in Bloomberg, which cites sources familiar withShow More Summary
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Many businesses have a content strategy in place, but fewer are putting equal focus on distribution and outreach.
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?
SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising.