You’ll have to figure out which is the best medium for delivering your message. It’s pretty easy to say “social media” and have that be a “step” in the content marketing list, but what platform of social media? LinkedIn is where the business-orientated crowd hangs out. The younger generation can be found on Twitter. Where are you? read more
We believe that apart from an overall slowdown in the U.S. apparel industry, American Eagle’s weak brand image weighed on its results. Although the company is employing several strategies to enhance the fashion content in its product portfolio, we do not expect to see any noticeable impact on the upcoming results.
Ask any marketer what the starting point and backbone to a successful digital marketing strategy is and chances are they'll tell you that it's content. Content is the spark that ignites an effective marketing strategy and what keeps it going strong throughout, but not just any content will do. Show More Summary
Today, we’re here to talk about a niche topic – getting inspiration from your competitors. That’s right – the guys you might evil-eye the rest of the week as you pass their super-successful, vibrant and busy offices. This time, it’s time to put your feelings aside and see just what you can learn from others who are successful in your industry. read more
We talk a lot about restaurant trends on the Social Restaurant Podcast. From consumer demand for ‘farm to table’ options to the shift towards fast casual to how restaurants are using content marketing strategies, our guest and his brand have emerged as a thought leader who is breaking past boundaries in each one of these […]
Gearbox Software is polling fans of the classic real-time strategy game Homeworld to determine the Collector's Edition contents of its upcoming compilation Homeworld Remastered Edition. Announced last year, Homeworld Remastered Edition updates...
If your nonprofit has corporate matching gift programs, […] Related Stories Preparing Your Website for a Successful Content Marketing Strategy Mixed Links for Nonprofit Communicators Mobile Marketing and the Wizard of Oz
One of the first things all new and prospective clients want to know is how long it take for a content marketing strategy to see real organic results on Google (yes, I know they aren’t the only search engine). Some want to know how long...Show More Summary
There is no doubt Netflix's strategy of enabling users to binge-watch old TV episodes has been successful, but is it the optimal strategy for releasing high profile new content? They generated huge amounts of social buzz when they launched...Show More Summary
The Missing Ingredient From Your Content Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Mark Middo...Show More Summary
No, you’re not going to see advertisements pop up in the middle of your BBM chats… but BlackBerry just delivered on new CEO John Chen’s promise to adjust its BBM strategy to include actually monetizing the product. Now that BBM has dozens...Show More Summary
[Content Note: Guns; mixing of guns and religion.]"Kentucky Churches Giving Away Guns to Help People Discover Jesus." Welp.The Kentucky Baptist Church has found the strategy "very effective" for its own purposes, but it's drawn criticism from other Baptists. Show More Summary
"If a tree falls in a forest and no one is around to hear it, does it make a sound?" Not to get too philosophical, but the message behind this musing has similarities to that of content promotion. For our purposes, it can be used to allude to the creation of content that nobody will [...]Show More Summary
Now that content marketing is the mainstream way to attract and convert prospects online, you’d think that the tested and proven foundational strategies would be common knowledge by now. Unfortunately, that’s not the case. Or, viewed another way, that represents a fantastic opportunity for you. Show More Summary
Content Marketing has, increasingly, become standard practice for marketing a product or service online. Because it generally costs less than traditional offline marketing and has proven to be the single most effective strategy for SEO, virtually every brand is now doing it. read more
Sources within the music industry say Apple is pushing major record labels to offer exclusive content on iTunes, which would be sold windowing strategies to boost slumping track and album sales.
We queried founders of successful startups for their best piece of advice for the following question: What’s one great tip for communicating abstract requirements (like tone or voice) to the person creating your company’s content? “When communicating subtle and abstract things such as tone of voice, words aren’t adequate,” says Dustin Lee of Playbook. read more
Content comprises one of three pillars in online marketing with the other two being search and social. Indeed, online content feeds these other two pillars and, according to statistics released by CMO, 20% of the average company's content...Show More Summary
When businesses embark on a blogging journey, there are many roadblocks that occur, such as: writers block! little time and resources lack of creativity no theme/focus not appealing to target audience Not to mention the super-hard task...Show More Summary
High-quality content marketing is imperative for effective lead generation. Due to sweeping search engine algorithm changes, including Hummingbird, content marketing is one of the only strategies that can consistently incite positive results. Your old SEO tricks may no longer be effective, so high-quality content marketing is now more important than ever. read more