Senior VP Eric Mika takes the stage at Silicon Dragon LA 2016 to talk about LeEco's strategy to bring streaming content across screens to an always-on millennial generation. LeEco is one more indication of China's progress in Internet innovations that are increasingly coming to the U.S.
ESPN recently announced that longtime exec Marie Donoghue has been promoted to a new role as executive vice president, global business and content strategy for the company. Donoghue is moving up from her role as senior vice president, global strategy and business affairs and business development, which she’s held since 2012. Show More Summary
https://www.youtube.com/watch?v=ksw2UqTyhhc In 2007, Singaporean blogfather Mr Brown discovered this video, which is literally the most best thing you will ever see, this week: middle-aged Singaporean government officials rapping(ish)...Show More Summary
Google is forming a rather hefty team within the company to tackle smartphone-based virtual reality. The latest addition to the team is Matt Apfel, a former VP of content strategy for Samsung’s Milk VR (now Samsung VR). Apfel left Samsung...Show More Summary
We've officially passed the halfway point of 2016, and it's time to take a look at how your content strategy is performing. Hopefully, you set a new course for your operation at the beginning of the year (or at least updated it to account...Show More Summary
It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they...Show More Summary
There are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO.
If you’re stuck on what to share as part of your social media marketing strategy, here are seven useful tips to get your content rolling, while also boosting your brand.
Aye-ayes and a slow loris preferred artificial nectar with more booze in lab tests, suggesting that tippling is an ancient strategy for primates
Continuing its strategy to find live content and stand out from other social media platforms, Twitter has signed a new deal with the NBA. While it won’t include live games, the NBA will produce shows that will be exclusive to Twitter. Show More Summary
Live-streaming via Periscope is a great way to work with the wider trends of both social interaction and video content. Here are some tips on how you can use Periscope to best effect for your business.
The role of social media in marketing cannot be understated in any sense. In just over a decade, websites like Facebook and Twitter have gone from Silicon Valley startups to multi-billion dollar giants, and with such growth came a near-dominance of internet advertising. Social media ad buys annually figure in the multiple billions of dollars…more
What if you you found out your content marketing strategy wasn't making any impact on your business? One day you woke up and realized that those conference room brainstorming sessions and published white papers are just fluff to your funnel. Unfortunately, this happens to many companies. Show More Summary
After you've written your blog post, the real work begins - here's a list of 11 crucial content distribution tips to help boost the reach of your work.
Post by Adi Englander Your content strategy alone isn’t enough when it comes to ranking higher in search. Content is still incredibly important, but there’s a not-so-new beast called social media that many business are still neglecting and missing out on entirely. Show More Summary
Brutal trailer reveals Total War: Warhammer is getting a bit beastly. Total War: Warhammer publisher Sega has a definite PR plan for revealing the strategy smash’s content drops, but it keeps going out the window. The latest leak is the trailer above, which was unlisted but not private, and uncovered by Redditors, among others. Due […]
Millennials and members of Generation Z are very finicky when it comes to web content. Within seconds, they will abandon your site if you have no strategy whatsoever on capturing their attention.
How can you help your brand knock out the competition and win customers’ attention? Sometimes great content and a solid content marketing strategy aren’t enough to achieve the results you hoped and planned for. Despite all your training and drilling on tactics, you enter the ring and end up hitting the mat face-first. It’s nice [...]Show More Summary
Last week, we took the plunge into a comprehensive content-marketing strategy for authors. If you’re new to the world of content marketing … “plunge” is definitely the right word: five steps, over forty-two-hundred words, twenty-three...Show More Summary