How can brands fast-track their engagement and virality?
Content advertising tech firm Visible Measures has released research indicating that multi-platform, cross-screen strategies were … The post Facebook Tops in Super Bowl In-Game Views, YouTube Dominated the Post Game appeared first on Mobile Marketing Watch.
For many of today’s most successful companies, content marketing has become one of the biggest and most important parts of their overall marketing strategies. No matter what your company does or what industry you are in, there are times where you can really benefit from content marketing. However, there are also [...]
In the Digital Marketing world, Content Marketing has become the hottest trend to maximise your marketing strategy. Done right, it captures the desired audience’s attention and makes your brand unforgettable. So what is content marketing?
Dungeons 2, the dungeon-crawling strategy sequel to Realmforge Studios’ Dungeons, will be released on PlayStation 4 in April The console version of the title will include the DLC content A Chance of Dragons, A Song of Sand and Fire and A Clash of Pumpkins for both physical and digital editions. Maps Morningwood and Pixie Village […]
Popular mobile strategy game Plague Inc. has been updated in the Windows Store with new content from Dawn of the Planet of the Apes. Plague Inc. is a unique mix of high strategy and terrifyingly realistic simulation. Your pathogen has just infected ‘Patient Zero’. Now you must bring about the end of human history by evolving […]
For my money, there's no better long-term strategy than content marketing. Here's why.
In the first episode of a new podcast series, Barry Feldman and Andy Crestodina discuss actionable marketing ideas to help people understand and develop their own strategies.
To be relevant in today’s marketing environment, you need to modernize your approach. This means making interactive content an important part of your content marketing strategy. The post Your Missing Ingredient to Content Marketing Success appeared first on AllBusiness.com The post Your Missing Ingredient to Content Marketing Success appeared first on AllBusiness.com.
It’s clear that brands are tweaking their content publishing strategies when it comes to the Super Bowl.
In order to establish your brand as a trusted lead in your industry you need a well thought out content marketing strategy. Having the right target market dialed in with stand out blog posts is critical to gaining more subscribers and...Show More Summary
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An issue that persists in the B2B space, according to the report by LinkedIn, is a poorly optimized content strategy.
Image source: photodune Admit it. We've all invested hours into crafting the perfect catchy title and compelling hook for a blog post on a trending topic and thought, "This is it! I'm finally going viral! Internet, here I come!" The inevitable result: our content gets a handful of shares and retweets only to slowly fade away back into obscurity. Show More Summary
What if there was a way to cut through the noise, get noticed, and make a real connection with your audience? For many businesses, on-demand audio content is the way to do just that. Podcasting is gaining in popularity, as you may have noticed, but the medium is not oversaturated. Show More Summary
Simply having a blog strategy in place is no longer enough. If you want to be successful with content marketing, you need to invest in a variety of different content mediums and approaches. The challenging thing is to keep track of these different types and how they change from year to year. Show More Summary
Although there are lots of B2C businesses opting for content creation, only 37% of this group says it's effective.
By Adrienne Scrima NEW YORK -- Anyone with a computer can blog, post and share news as well as perspective on news. And as the American news media evolves, a key strategy for Slant, a New York-based journalistic startup, is to give writers a greater platform for their work and to [...]
Karen McGrane has been challenging common misconceptions about content strategy and design as a writer, speaker and practitioner for more than 20 years. A former VP at Razorfish, Karen works as an independent consultant, helping companies such as The New York Times, Disney and Conde… Read more The post Podcast: Karen McGrane on Content Strategy appeared first on Inside Intercom.
Admit it: you're pretty sick of hearing why content marketing is a must-do strategy. I am too. Too many so-called "marketing strategists" tout content marketing's benefits without actually explaining how to execute a successful content marketing program. Show More Summary