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LeEco has to prove its content-first strategy is worth our time

Without its content offerings, the LeEco Le Pro3 is just another cookie-cutter smartphone. How does a manufacturer make its generic-looking smartphones enticing to the general populace? For LeEco, the answer is stuffing its first two U.S. Show More Summary

5 Reasons to Include Instagram in Your Marketing Strategy

Instagram is a visual content sharing platform that was founded in 2010. Over the past six years, it has accumulated... The post 5 Reasons to Include Instagram in Your Marketing Strategy appeared first on Lifehack. Instagram is a visual content sharing platform that was founded in 2010. Over the past six years, it has accumulated over half a billion active users.

3 Critical Mistakes Businesses Make With Their Digital Content Strategies

Harvard Business School Professor Bharat Anand offers a new view of digital strategy that shifts the focus from "produce the best content" to "create the best connections."

Win 200 Foundation Packs for Chronicle: RuneScape Legends

Shape the Destiny of your legends in battles mixing wits, strategy and combat. Chronicles: RuneScape Legends is getting new single player content and we accepted to offer you 200 keys giving you access to 10 decks of cards and 100 platinum ingots. Show More Summary

E-Commerce Content Strategies for Boosting Online Sales

If you are in the ecommerce business, you cannot deny the magnetic power of sales. The more you sell, the more your confidence grows, as does your determination to improve the experience for your customers, and to expand your existing...Show More Summary

Why You Can’t Win at Content Marketing Without Good Design

Adding design to your content marketing strategy gives you a much better chance at success. Here’s why you need great design and some tips to get it right.

Book Entry: Review: ‘The Content Trap’ Rethinks Digital Media Strategy

Bharat Anand has taken his insights from years of teaching at Harvard to provide a framework for thinking more broadly in the face of digital disruption.

How to Use SEO For Growth on #MarketingNerds

John Jantsch and Kelsey Jones discuss important concepts around SEO: whether or not linkbuilding is bad, why creating a content strategy is important for SEO, and what John's favorite tools are for research and staying up-to-date in the industry. The post How to Use SEO For Growth on #MarketingNerds appeared first on Search Engine Journal.

How to Involve the Sales Team in Your Content Strategy

When you say "content," we say "marketing!" Content... Marketing... Content... Sales? Your sales team should be on the starting lineup of your content strategy. They need to be involved in choosing the plays and calling the shots, because...Show More Summary

5 Characteristics of Effective Content Strategies

Everyone’s creating swarms of content, but how effective is it? A small fraction of your content is doing the lion's share of the work. Here are five characteristics highly effective content strategies have in common.

Today in Apple history: iCloud takes our files and photos to the sky

October 12, 2011: Apple officially launches iCloud, letting users automatically and wirelessly store content and push it to their various devices. The arrival of iCloud officially marks the end of Apple’s “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files that Apple continues to build on today. Show More Summary

Leak Disruption: Will Wikileaks New Kindle Strategy Make Its Content Even More Snackable?

There’s now even more Russian literature available for your Kindle device. Now you can download the hacked excerpts of Hillary Clinton’s paid Wall Street speeches straight to your e-reader. Read more...

Early Birchbox Executive Launches Wedding Video Platform ‘Love Stories TV’

Early Birchbox employee Rachel Jo Silver, who served as the company’s director of social marketing and content strategy for four years -- and helped the beauty subscription startup forge relationships with countless influencers -- is...Show More Summary

Co-founder Antti Pasila becomes CEO at programmatic ad company Kiosked

Kiosked, a company that dynamically inserts ads into a publisher’s content, has a new CEO — co-founder Antti Pasila. Pasila, who previously served as the company’s chief strategy officer, said his appointment is part of a broader shift: “The key thing is, we’re focusing our resources on the supply side.” In other words, while there are no plans to get rid… Read More

Why Every B2B Marketer Should Have a Waterfall Content Strategy

Consistent content production is hard. Even with a solid content marketing strategy in place, sometimes the ideas for new content just aren't there. As a B2B marketer, there will be weeks when you can't stop thinking of new content ideas...but...Show More Summary

Netflix’s Latest Hire Proves It Wants to Control Even More of the TV Universe

In addition to creating its own content, Netflix has spent billions over the past decade licensing rerun rights to hundreds of existing network and cable TV shows. But now, the streaming giant is getting ready to tweak that strategy: Instead of simply buying network shows after the fact, it wants ... More »

5 Key Components To A Successful Content Marketing Campaign

Most successful marketing campaigns don't just happen by accident. They require time, attention, and most importantly - planning. Unfortunately, many business owners take a more haphazard approach, piecing together various strategies, then hoping for the best. While no two successful content marketing campaigns are exactly alike, most campaigns contain a fairly [...]

Star Wars: Commander mobile game gets Rogue One content

You don’t have to wait until December for a taste of the next Star Wars story. Disney announced today that the mobile strategy game Star Wars: Commander is receiving new content based on the upcoming film, Rogue One. The update, available now, adds characters and vehicles from the movie, including Shoretroopers, Rebel Commandos, Gigoran Fighters, and […]

Aim for the Stars: Creating Truly Killer Skyscraper Content by @IAmAaronAgius

Content marketing is more than just posting and re-purposing. Learn how skyscraper content just might be the missing piece in your marketing strategy. The post Aim for the Stars: Creating Truly Killer Skyscraper Content by @IAmAaronAgius appeared first on Search Engine Journal.

How To Use Google Micro-moments In Your Content Marketing Strategy

You went from having zero visitors to attracting thousands of potential buyers thanks to traffic-generating campaigns and SEO strategy. Is it enough to drive sales and build long-term relationship with your customers? According to HubSpot even 98% of your first-time website’s visitors aren’t ready to make a purchase. Show More Summary

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