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Nintendo reaffirms its strategy of 'two to three' smartphone games a year

So far, Nintendo is content in claiming that they won't make Fire Emblem Heroes' gambling-based microtransactions a habit. This is before it made more money than Super Mario Run though, despite dealing with 1/10th of the downloads. So yes things could change as they look to increase their worldwide mobile footprint, but for now we're safe. Show More Summary

More Than Just SEO: Running Content Departments Like Newsrooms by @sejournal

Learn how to execute a brand journalism strategy that makes you an SEO powerhouse weapon while fulfilling marketing goals. The post More Than Just SEO: Running Content Departments Like Newsrooms by @sejournal appeared first on Search Engine Journal.

ESPN fires 100 on-air personalities, will focus on apps w/ more live news & video streaming features

ESPN has announced some upcoming changes for the network today, including informing employees that 100 on-air talent positions will be cut as the company refocuses its content strategy. It also announced new features coming for the ESPN apps today, which is available to iPhone, iPad, and Apple TV users as well as on other platforms. more…

Blogging Strategy That Works: Reduce, Reuse, Recycle Content To Attract A New Audience

Struggling on a treadmill of constant content creation? Don't get enough traffic? Here's how to reduce, reuse, recycle your content to drive blog growth. The post Blogging Strategy That Works: Reduce, Reuse, Recycle Content To Attract A New Audience appeared first on HowToMakeMyBlog.

5 Tips on How to Re-Ignite Your Stalled Content Strategy

Is your content marketing program losing steam? Here are some tips on how to get it back on track. 

Practical Strategies for Smart Content Creators

Before we get started — just a reminder that if you’ve been thinking about moving your site to StudioPress Sites, this is a fantastic week to do it. Not only will you get your first month free, we’ll even migrate your existing WordPress site for you. Show More Summary

A Closer Look At Netflix’s Content Strategy

Netflix‘s Q1 2017 results were quite encouraging. The company continued its strong run with significant growth in its international subscribers.

Don’t Let These 5 Things Screw Up Your Live Content Strategy

Live-streaming can be a great way to boost your social media campaigns, but there are some ket best practices you need to adhere to. 

5 things you will need to start your content strategy

Content, content, content. It’s all a marketer hears about these days. We all know by now that a solid content strategy is a key to engaged audiences – and, ultimately, conversions – but where do you start your content journey when there are so many choices to make and so many things to sort out. Show More Summary

Jennifer Romolini Named Chief Content Officer Of Shondaland.com

Shondaland has named Jennifer Romolini Chief Content Officer for shondaland.com, where she will be in charge of leading the company's digital expansion and overseeing the content strategy for the site. Shondaland.com is a digital storytelling platform that will serve as an extension of the award-winning Shondaland brand. Show More Summary

How Strategic Content Converts to Email Subscriptions and Sales

When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric. What does it look like in real life? And how exactly does it relate to email marketing? Content marketing is a broader discipline than email marketing, but your email list is the core focus. Show More Summary

11 Reasons Your Content Marketing Strategy Is Bleeding Money (And How To Stop It)

Are you making these common content marketing mistakes? Contributor Ross Simmonds outlines some key content lessons. 

Cheaper Base Price, More Content as the Toyota Prius Fights Back

Newfound hybrid competition from the likes of the Hyundai Ioniq has forced Toyota into a mid-year strategy shift. Starting imminently, the automaker plans to offer a less expensive base model of the Prius while bulking up the model’s content with no-charge added safety features. Show More Summary

6 Things You Should Steal from Your Competitors’ Content Marketing

What can you learn from your competitors to improve your businesses' content strategy? Here are some tips on what to watch for. 

Meet Ian Spencer of ISDigitalMarketing.co.uk

Blogging has quickly become one of the best ways to create content on the internet, while also building a marketing and branding strategy in the process. After all, if you are good enough to sell your product or services, you should be good enough to write content around it as well. Show More Summary

Gerber Among The 86% Of Marketers Using Influencers

Gerber relied on influencers recruited by Linqia to launch its Lil' Beanies treats for toddlers. A recent Linqia survey found that 86% of marketers use influencers as part of their content strategy.

Making ads fun again: the future of interactive advertising

“Creative without a strategy is called ‘art’. Creative with a strategy is called ‘advertising.’” -Jef I. Richards Digital technology has exploded over these last two decades. Now, rather than watch television, people watch content on their laptops, smartphones, tablets, and smartwatches. Show More Summary

How To Easily Find Traffic Smashing Topic Ideas

2 weeks agoInternet / SEO : SEO Scoop

Blogging frequently can increase your website traffic, provided that you have the right content strategy. Content marketing and SEO were never isolated fields, and the more you integrate them, the better results you will see. This post focuses on helping you find content ideas that will smash your website traffic. 1. Configure Intent Into [...]Show More Summary

Our Classes are Called the Rising Stars Series for a Good Reason. That is What You will Become.

 No one else has a class series quite like this. After all, we’ve built a platform that gets over 3 million people a month. We’ve done it through a content strategy, a connection strategy, great writing, great editing, viral-hit making,...Show More Summary

7 Reasons to Consider Interactive Content in Your Marketing Strategy

Interactive content can deliver great results - here are some of the potential benefits.

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