Without its content offerings, the LeEco Le Pro3 is just another cookie-cutter smartphone. How does a manufacturer make its generic-looking smartphones enticing to the general populace? For LeEco, the answer is stuffing its first two U.S. Show More Summary
Instagram is a visual content sharing platform that was founded in 2010. Over the past six years, it has accumulated... The post 5 Reasons to Include Instagram in Your Marketing Strategy appeared first on Lifehack. Instagram is a visual content sharing platform that was founded in 2010. Over the past six years, it has accumulated over half a billion active users.
Harvard Business School Professor Bharat Anand offers a new view of digital strategy that shifts the focus from "produce the best content" to "create the best connections."
Shape the Destiny of your legends in battles mixing wits, strategy and combat. Chronicles: RuneScape Legends is getting new single player content and we accepted to offer you 200 keys giving you access to 10 decks of cards and 100 platinum ingots. Show More Summary
If you are in the ecommerce business, you cannot deny the magnetic power of sales. The more you sell, the more your confidence grows, as does your determination to improve the experience for your customers, and to expand your existing...Show More Summary
Adding design to your content marketing strategy gives you a much better chance at success. Here’s why you need great design and some tips to get it right.
Bharat Anand has taken his insights from years of teaching at Harvard to provide a framework for thinking more broadly in the face of digital disruption.
John Jantsch and Kelsey Jones discuss important concepts around SEO: whether or not linkbuilding is bad, why creating a content strategy is important for SEO, and what John's favorite tools are for research and staying up-to-date in the industry. The post How to Use SEO For Growth on #MarketingNerds appeared first on Search Engine Journal.
When you say "content," we say "marketing!" Content... Marketing... Content... Sales? Your sales team should be on the starting lineup of your content strategy. They need to be involved in choosing the plays and calling the shots, because...Show More Summary
Everyone’s creating swarms of content, but how effective is it? A small fraction of your content is doing the lion's share of the work. Here are five characteristics highly effective content strategies have in common.
October 12, 2011: Apple officially launches iCloud, letting users automatically and wirelessly store content and push it to their various devices. The arrival of iCloud officially marks the end of Apple’s “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files that Apple continues to build on today. Show More Summary
There’s now even more Russian literature available for your Kindle device. Now you can download the hacked excerpts of Hillary Clinton’s paid Wall Street speeches straight to your e-reader. Read more...
Early Birchbox employee Rachel Jo Silver, who served as the company’s director of social marketing and content strategy for four years -- and helped the beauty subscription startup forge relationships with countless influencers -- is...Show More Summary
Kiosked, a company that dynamically inserts ads into a publisher’s content, has a new CEO — co-founder Antti Pasila. Pasila, who previously served as the company’s chief strategy officer, said his appointment is part of a broader shift: “The key thing is, we’re focusing our resources on the supply side.” In other words, while there are no plans to get rid… Read More
Consistent content production is hard. Even with a solid content marketing strategy in place, sometimes the ideas for new content just aren't there. As a B2B marketer, there will be weeks when you can't stop thinking of new content ideas...but...Show More Summary
In addition to creating its own content, Netflix has spent billions over the past decade licensing rerun rights to hundreds of existing network and cable TV shows. But now, the streaming giant is getting ready to tweak that strategy: Instead of simply buying network shows after the fact, it wants ... More »
Most successful marketing campaigns don't just happen by accident. They require time, attention, and most importantly - planning. Unfortunately, many business owners take a more haphazard approach, piecing together various strategies, then hoping for the best. While no two successful content marketing campaigns are exactly alike, most campaigns contain a fairly [...]
You don’t have to wait until December for a taste of the next Star Wars story. Disney announced today that the mobile strategy game Star Wars: Commander is receiving new content based on the upcoming film, Rogue One. The update, available now, adds characters and vehicles from the movie, including Shoretroopers, Rebel Commandos, Gigoran Fighters, and […]
Content marketing is more than just posting and re-purposing. Learn how skyscraper content just might be the missing piece in your marketing strategy. The post Aim for the Stars: Creating Truly Killer Skyscraper Content by @IAmAaronAgius appeared first on Search Engine Journal.
You went from having zero visitors to attracting thousands of potential buyers thanks to traffic-generating campaigns and SEO strategy. Is it enough to drive sales and build long-term relationship with your customers? According to HubSpot even 98% of your first-time website’s visitors aren’t ready to make a purchase. Show More Summary