The Social Media Manager will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. Continue reading
Ron Pomerantz, currently VP Marketing and Creative at Disney Channel, is exiting to become VP Content & Strategy at Pongo, a creative marketing agency for entertainment industry clients. In his new role he will oversee the new creative...Show More Summary
One of the biggest American holidays of the year is coming up Saturday—but it’s no time for your social media strategy to go on vacation. For the Fourth of July, you don’t need a guest appearance from the POTUS to win big on social. Unmetric...Show More Summary
Turner Broadcasting and Warner Bros. have announced a joint strategy to bring almost 450 half-hours of new original content from Warner Bros. Animation to premiere on Boomerang. As a part of the arrangement, the new Warner Bros. Animation series “Bunnicula,”...
Are you delivering the right message to the right person, at the right time with your content marketing strategy? You’re not alone. Most of the content marketers are making the same mistakes over and again. They remain so much preoccupied...Show More Summary
This article originally appeared on the Sonicbids blog. Is your band’s social media presence lacking thoughtfully crafted material with keen attention to strong content variety? Oftentimes, bands starting out spend too much time focusing on self-promotion. Show More Summary
It's time to focus on making your blogging, email marketing and social media efforts cut through the noise. That may sound difficult considering the competition and the massive amount of content flying around everyday, but if you think just a bit outside the box, you'll be on your way in improving your content marketing strategy in no time. 1. Show More Summary
Analytics have become a key component for informing strategy and measuring the effectiveness of social marketing. Even networks like LinkedIn have begun offering analytics tools to members who use the platform for content marketing.Show More Summary
Creating content can be costly, time-consuming, and labor-intensive. So it's frustrating when it doesn't rank in search results. But why invest in expensive new content when you can improve on what you already have? The post 15 Strategies to Revive Old Content And Get It Ranking appeared first on AllBusiness.com.
iNexxus, a leading digital marketing agency, proves that there is a positive correlation between quality content marketing and ROI and that marketing agencies that shift their strategies from placing the spotlight on keywords and pageviews to providing individual-centric content marketing are delivering results and improving ROI. Show More Summary
Viral marketing is not a hit-or-miss strategy any more. According to Professor Jonah Berger, a viral scientist and marketing researcher at the University of Pennsylvania, there are five essential traits for content to viral. These must be: surprising, interesting, intense, positive, and actionable.
In this episode, I go over multiple syndication tactics you can use in order to get your blog content out there and into other formats. That's the key... to reach people where they're at rather than cross your fingers and hope they find your blog on their own. The post CBB091: How To Set Up A Syndication Strategy For Your Blog Posts appeared first on Blog Marketing Academy.
-Irish International warns drivers, “Don’t Look Back” for Road Safety Authority, Ireland (video above). -Heat named Nick Reggars director of content strategy. -BBDO Toronto gives Skittles fans “the chance to own a piece of confectionary...Show More Summary
For eight years, Fortune.com lived under the domain of CNNMoney, but when it became a standalone site again last June it prompted an ambitious and furious effort to keep eyeballs on the site. The strategy? A lot of reporting and coverage...Show More Summary
Want the content you create to make customers buy? Then use their 'parachute moments.'
Content syndication is kind of like guest posting on steroids. You get all the benefits of guest posting without the work. However, what’s interesting is that a good content syndication strategy begins with guest posting, which builds your visibility. Show More Summary
Here, from socialmediatoday.com is advice on how to attract readers with headlines that lie: "Good headlines make the content seem interesting and useful. Sometimes a headline might introduce a little mystery. I’m sure you’ve seen the ones that set up...
"The deal suggests BT is pursuing a strategy of selectively widening its range of content from primarily sport into other areas," says Liberum's Ian Whittaker. read more
“Build it and they will come.” Not necessarily. Nowadays it depends what you build and how you build it. Successful content involves words, visuals, and videos that engage, inspire, and motivate the reader to do something, such as buy a product or service. Dominating your competition by using content means being [...]
You put way too much work into your content to just throw it into the ether and hope people find it. Search and social media today are so competitive, it takes a clever content promotion strategy to get your best content in front of the right people, in the right format, on the right platform.