The Financial Times is reporting that Apple considered a buyout of Time Warner late last year, with Apple executive Eddy Cue raising the idea at a meeting with Time Warner’s head of corporate strategy, Olaf Olafsson. The idea of bid was very much tentative and did not enter serious negotiations involving Tim Cook, according to the report. Show More Summary
Image Credit: LinkedIn There are lot of people who are simply frustrated with the way in which their content marketing strategy is working. In fact, there are people whose entire content marketing strategy seems to be a complete failure. Show More Summary
Not getting the ROI you had hoped for when publishing content on LinkedIn? Here's how you can adjust your strategy to expand your reach.
Consistently posting high-quality content is the lifeblood of a great social media strategy. But it’s easier said than done. Not only do you have to post consistently to gain traction, the content has be to timely, relevant to your audience, and engaging. Show More Summary
Okay, so you know content marketing is effective, and you know that you can't keep your strategy the same for too long. Still, actually taking the time to reassess and adjust your campaign can be tricky for even experienced marketers and entrepreneurs to overcome. Show More Summary
BuzzFeed exploding watermelons is so last month. The new most-watched Facebook Live video of all time is not the product of an entertainment and news brand with an ingenious content production and distribution strategy, but rather comes...Show More Summary
While online FAQs and walkthroughs are infinitely useful, there's something about settling down with a tactile guide that still gets me. I don't buy them often, and when I do it's generally for the art or for extra content like interviews...Show More Summary
Many business owners and marketers have the wrong impression about content marketing. They approach their strategies from a seller’s point of view; trying to convince people to trust the business by promoting aggressive content. In its...Show More Summary
By Stanley Meytin Marketing, at its most basic, is connecting with people -- and video is a huge part of many successful campaigns. What's more, by the year 2019, Cisco predicts that 80 percent of all consumer internet traffic will be video. Show More Summary
Being successful at SEO necessitates first understanding who you're targeting. Are you targeting your local community, your entire country, or an international audience? Your answer will define your entire SEO strategy. However, it's not always as simple as it seems. A local brick and mortar business will have a clearly defined [...]
The belief that content should be created, distributed, and used only by your marketing team is wrong and limiting to your long-term growth. A trending strategy brands need to take advantage of now is the use of content by teams outside the marketing department to accomplish more goals.
IMAX Corporation today announced its strategy to develop a premium location-based virtual reality offering that will deliver immersive, multi-dimensional experiences, including entertainment content and games, to multiplexes, malls and other commercial destinations. Show More Summary
Content marketing is all about creating insanely great content for people. Old-fashioned SEO was pretty much the opposite. SEO used to be all about jiggering the technical pieces for search engines. In today's content marketing environment,...Show More Summary
Credit Building a successful blog comes with challenges, successes and errors that can eventually weave into a business if approached with the right strategies. Beyond creating content and impressive brand designs, the overall purpose...Show More Summary
Swimwear brand Bikini Luxe has received a lot of attention of late due to their controversial social marketing strategy - specifically, their decision to share images of swimwear models on the professional social network, LinkedIn. In this post, David Grinberg speaks with Bikini Luxe founder Candice Galek about the online controversy.
Content marketing is becoming vital to business, with its success affecting many positions that complement each other. How do you ensure though that your strategy is effective?
Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital landscape—and it shows no signs of slowing down. According to a HighQ infographic, experts believe that 69% of consumer Internet traffic will be from video by 2017—and that number [...]Show More Summary
In addition to its more than three billion global monthly video views, 200 million unique monthly visitors to its web destination, and ingenious social media and content distribution strategies, BuzzFeed has something else to brag about. Show More Summary
Metrics are important -- but focusing on them to the exclusion of what your audience actually wants can kill your new content strategy before it even gets started.
Switching between apps to share content has been the basic strategy for quite some time, but Google wants to make it a bit easier to share content with friends and family without having to leap around from one app to another. It’s called Spaces, and Google has just announced it ahead of Google I/O. [...]