Trend Results : Content Strategy

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Content Marketing Statistics & Trends – 2017 Edition [infographic]

This infographic outlines some of the latest, key content marketing stats and figures to keep in mind when considering content strategy for your business.  

Dailymotion is trying to clean up its act with major redesign

Dailymotion announced this week that it has completely redesigned its app and advertising strategy. And the company hopes to attract viewers with higher quality content created through partnerships with media and entertainment brands. Three new partnerships with Universal Music Group, CNN and Vice were also announced. Via: VentureBeat Source: Dailymotion

The New York Times’ Native Ad Strategy Is Getting a Boost Thanks to These Tech Acquisitions

At the end of May, Greater Miami and the Beaches--a tourism organization for The Magic City--launched a paid-post-driven campaign via The New York Times' T Brand Studio, including content exploring the South Florida town's Little Havana, Little Haiti, the Wynwood arts district and more. The paid post--one of NY Times' native ad units--was the centerpiece...

3 Ways to Utilize User-Generated Content to Amp Up Your Digital Marketing Strategy

User-generated content can help amplify your digital marketing efforts, without you having to expend huge amounts of time and effort.

What Show Cancellations Tell Us About Netflix’s Content Strategy

Recently Netflix announced that few of its shows – such as Sense 8 and The Get Down – will not return for another season.

Netflix’s Original Content Strategy Broken Along With Rest Of Business

The surfacing of this ugly truth could be a catalyst for more investors to question the viability of Netflix’s business model and to send NFLX shares to a more rational level.

'Epic Little War Game' Review - Back to the Trenches

It feels like Rubicon's War Game series has been all over the place. Great Little War Game [$1.99] was an accessible turn-based strategy game packed with content and a cheeky sense of humor. Its follow-up, Great Big War Game [$2.99], went for a bigger scale and added in online multiplayer. The next game in the

3 Types of Conversion Driven Content

last weekInternet / SEO : SEO Scoop

These days, content marketing is a commonly used tactic for marketers in different industries and verticals. One thing that is still missing from many content strategies is deliberate and consistent focus on conversions. While content creation is something that every company should be doing in some form or fashion, the companies who win the [...]Show More Summary

How to Build a Content Marketing Strategy That Works in 5 Steps by @alextachalova

Check out this guide to create the right type of content marketing strategy that guarantees traffic and leads. The post How to Build a Content Marketing Strategy That Works in 5 Steps by @alextachalova appeared first on Search Engine Journal.

Nintendo's Fils-Aime: Mobile gets Mario into markets consoles can't

"China, Korea, all of these markets that historically have not had great access to our content now have access to our IP," Fils-Aime told Glixel. "That's a key part of our mobile strategy."...

Top Digital Exec Joins NBCU

A veteran digital executive has joined NBCUniversal as executive vice president, Content, Strategy and Operations, for NBCUniversal Digital Enterprises. The company announced today that Laura Lee will take the newly created post. “Lee will help drive the company’s digital strategy...

Creating your content machine

You’re ready to get your content machine up and running but let’s revisit the information from last week where we covered some of the preliminary steps in creating a successful content strategy. They were: Identifying the business outcomes/goals...Show More Summary

How to Promote a Small Website: Content, Social & Link Building by @grybniak

Help your SEO efforts go further with a content strategy, social media marketing, link building, and PPC marketing. The post How to Promote a Small Website: Content, Social & Link Building by @grybniak appeared first on Search Engine Journal.

Why the Buyer’s Journey is the Hero of Content Strategy

Content planning is essential to an effective strategy. Here's an outline of why content planning is important.

Atlassian packages tools to help enterprises accelerate devOps adoption

Atlassian is introducing a pre-packaged suite of its datacenter offerings, a new devOps Marketplace and new content for building a devOps strategy.

How to Use Marketing Automation to Step Up Your Blog’s Content Strategy

Content is king, distribution is queen – but both are barely enough for a successful content marketing strategy. As a blogger or content marketer, your main goal is to lead the audience down the path to conversion. While great content is vital for success, you must also pay attention to when, how, and why they are delivered. Show More Summary

How To Tighten Up Your Content Marketing Strategy During A Slow Summer

Summary: I love summertime. Right around this time every year, my family and I try to take a vacation together to enjoy the weather and some time to ourselves. Taking time off might be difficult for driven leaders and entrepreneurs (trust me — my wife can tell you plenty of stories about me checking my email “just one more time”). Show More Summary

How to Prepare Your Content Strategy for Virtual Reality by @DholakiyaPratik

Virtual reality has great potential. Here are a few tips to plan out your content marketing strategy for VR. The post How to Prepare Your Content Strategy for Virtual Reality by @DholakiyaPratik appeared first on Search Engine Journ...

Using The ‘Pair-Up’ Strategy To Increase Online Conversions

2 weeks agoInternet / SEO : SEO Scoop

Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads, flyers and most importantly the sales pages of your website. An ideal sales page takes the visitor through all the unique selling points of the product along with testimonials [...]Show More Summary

Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters

A Guide to Visual Content for Social Media [Infographic] Visuals are an essential component of any social media strategy. This infographic shares some tips from top experts to provide you with the knowledge and tools to create and amplify visuals on social channels and increase brand visibility. Show More Summary

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