Posted by Paddy_Moogan Content is an important part of any digital marketing strategy. Whether it be content for links, conversion, education, search or any number of things. In this post I want to focus on one area—content that drives...Show More Summary
Mashable is expanding its business strategy and content offerings. The digital media publisher has debuted Mashable Studios, and brought on Eric Korsh as the division’s new director. Mashable Studios will work to develop original video...Show More Summary
The days of reading Time Inc. online content for free are coming to an end. One week after we learned Entertainment Weekly had launched a paywall, the publisher officially announced its paid content strategy. In essence, eventually you’ll have to pay if you want unlimited online access to a Time Inc. Show More Summary
As a new blogger, looking for ways to drive traffic to your blog, what is the most commonly shared advice that you’ve seen on different internet marketing blogs? Let me guess; create great content, share on social media, work on your...Show More Summary
Even with a great content marketing strategy in place, it can be tough to tell whether or not your content is truly effective. You've got a blog set up and you're writing furiously, posting every week to get more attention for your brand. Show More Summary
How to set up and optimize your account, create a Pinterest content strategy, and master B2B.
As a webmaster or marketer, your priority is to come up with a content and marketing plan that will be used for building your website or blog. By developing a content strategy that contains your SEO, content marketing, and social media strategies, you can build a highly targeted site with laser-focused content that caters to your audience. Show More Summary
Content marketing has become a buzzword, but there are companies who are making it a part of their business and sales strategy.
SPONSORED: In this quick review, we're going to look at Blood Brothers 2, a strategy RPG with a gritty storyline, fun mechanics, and plenty of content.
To boost your business brand and to draw more visitors to visit your site, you need to come up with effective marketing strategies. With almost all people today relying on the Internet to search for certain products or services and with...Show More Summary
Et tu, Google? With piracy running rampant these days, we’re starting to see content producers and owners going after pirates via each suspected individual’s specific ISP. HBO, for instance, began employing this strategy not too long ago in a rather unsuccessful effort to quell Game of Thrones piracy. Show More Summary
Newsmax TV has named former CNN and TheBlaze TV exec Eric Pearce its new svp of broadcast operations and strategy. Pearce will oversee all operational aspects of the channel, including production, content development and budget management. Pearce...Show More Summary
What kind of content marketing will serve your business the best? The answer is simpler than you think. Concentrate on mastering this basic principle to improve your marketing strategy long term.
We are swimming in a sea of content on the web. Ever since Google decreed that content is king, content marketers have been churning it out like their jobs depended on it. Some of it is stuffed with value and oozing with insight yet the vast majority is worthless fluff. Show More Summary
Machinima has welcomed two new executives to its team. The self-described “many-2-many” network, centered around fan and gamer cultures, has hired Joseph Epstein as its new Senior Vice President of Marketing, and Joerg Bachmaier as Senior...Show More Summary
Here’s the latest indication that digital media are going mainstream: Machinima just signed movie and TV industry vets to manage its marketing and content strategies. One-time Sony and Fox digital marketing exec Joseph Epstein was just named SVP, Marketing for the gamer-oriented online video destination. Show More Summary
There’s a curious concept in astrophysics known as the Drake Equation. Developed to quantify the potential for intelligent life in our galaxy, it raises a number of odd questions, among them: does having intelligence, in the long run,...Show More Summary
It's hard to imagine a more generic studio name than "Game Dev Team," but their recently-released title Hardboiled [$1.99] is anything but generic. A lot of energy has gone into this one, the game content is rich, compelling and definitely worth a play through. Hardboiled is a turn based, strategy RPG that explicitly mentions the
In all the coverage of the AOL-Verizon deal, what has not been said -- perhaps because it's either too sad, scary or true -- is that it signals the failure of creating value, and a monetization strategy for content-driven businesses such as AOL. Tim Armstrong was [...]
Sponsored content: Now is an opportune time for fixed income investors to reassess or reaffirm their views on the future direction of longer-term rates.