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What is Content Marketing?

Content marketing. You’ve heard the term before, but what does it mean for your business? If you’re looking to launch a new marketing campaign for your company, or are a marketer yourself looking for a new strategy, you should become familiar with the concept.

4 Essential Tips for Content Marketers to Survive Mobilegeddon, Google’s Mobile Friendly Update

Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen. The release of Google’s new mobile-friendly...Show More Summary

CBB074: How To Create A Squeeze Page (And What Is It?)

In the last installment, we talked about how your blog content itself will be the area where you can get the highest opt-ins to your list - IF you use the content upgrade strategy. But, how do you insert opt-in forms into a Wordpress...Show More Summary

A Simple Content Marketing Strategy for Creative Folks

I promoted my business the wrong way for a long time. Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and waiting for feedback. I quickly realized this approach wouldn’t take me very far. Show More Summary

DStv launches Africa Magic Igbo channel

In Africa Business Central: In line with its ongoing development strategy, Africa Magic, the continent’s leading provider of African entertainment content, has announced the launch of a new channel, Africa Magic Igbo. Designed to showcase...Show More Summary

This Midsize Marketer Says Long-Term Relationships Are Key to Better Work

Specs Who Chief strategy officer John Lane (l.), COO Tami Gaythwaite and founder, CEO Charles Long What Content marketing agency Where Raleigh, N.C. Centerline is an agency in it for the long haul. Founded in 1996 with the ethos that...Show More Summary

The Nifty Guide to Local Content Strategy and Marketing

5 days agoInternet / SEO : SEOmoz Blog

Posted by NiftyMarketing This is my Grandma. She helped raised me and I love her dearly. That chunky baby with the Gerber cheeks is me. The scarlet letter "A" means nothing… I hope. This is a rolled up newspaper. When I was growing up, I was the king of mischief and had a hard time following parental guidelines. Show More Summary

Up Your Game With a New Content Distribution Strategy!

Content is king. You know it. Your competitors know it. Your customers also know it, even if they’re not entirely aware of how it affects their lives. The trouble is that there’s so much noise going on in the social stratosphere that it’s hard to stand out and find the “right” targeted kind of ears...

Researchers formulate new yogurts with high protein content, higher satiating capacity

Anew yogurt with high protein content and higher satiating capacity has been developed, opening up an alternative in the design of new nutritional control strategies. One researcher involved says that protein is the most effective macronutrient...Show More Summary

Now You Can Blog Faster and Blog Smarter [Free Webinar]

Join in and Get 10 Practical Strategies for Creating More Content in Less Time. If you’re like most bloggers I know, you started with enthusiasm to spare. You cranked out content like crazy. But then life happened. Time got short, and you missed a post. Show More Summary

Are You Crippling Your Social Campaign ROI with Poor Time Management? [INFOGRAPHIC]

Many marketers focus on campaign components with low ROI impact potential instead of implementing the right technology during the right lifecycle phase to free up time for critical tasks like content production and strategy. And since...Show More Summary

CBB073: How To Easily Insert Opt-In Forms Inside Blog Posts

In the last installment, we talked about how your blog content itself will be the area where you can get the highest opt-ins to your list - IF you use the content upgrade strategy. But, how do you insert opt-in forms into a Wordpress...Show More Summary

Snapchat Halts Sale Of “Brand Story” Ads, Promotes Live Feed Spots

Snapchat is changing up its ad sales strategy. The messaging app, famous for content which disappears after a set amount of time, has stopped selling its Brand Story ad format and is looking to promote advertising on its TV-like live...Show More Summary

Video Bamboo – 4 Ways Video Content Can Hurt User Engagement, Content Quality, and SEO

Video content can be an important part of a rounded content strategy, but it can also cause serious SEO problems. Here are four ways your video content can cause engagement problems, along with how to keep that from happening.

Online Marketing News: LinkedIn Gets Elevated, Foursquare Gets Pinpointed, The Firehose Gets Cut Off

Content Creation vs. Content Sharing [INFOGRAPHIC] - If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave–or two. Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it. See what content creation [...]

Brand Publishing: Are You There Yet?

Every day we see brands entering the world of brand publishing. Having a content marketing strategy is a must for any business, no matter what industry they operate in. Have you ventured in yet? If not, why not? The terminology may be different. How it gets distributed may not be the same – but brand publishing has been around for many years. It used to be called PR.

Ze Frank Shares Long-Form Plans For BuzzFeed Motion Pictures

On April 27th, BuzzFeed EVP of Video Ze Frank and his colleagues will discuss their company's online video strategies at Digital Content Newfronts. This won't be BuzzFeed's first presentation at the annual sales event, but it will be...Show More Summary

Kristina Halvorson on Starting Small, Thinking Big, and Becoming Unemployable

Today’s guest on Hack the Entrepreneur is recognized as an unquestionable authority in the content strategy space, after having written her seminal article, “The Discipline of Content Strategy.” She is also one of the coolest, most passionate, and friendliest people you could ever hope to meet. Show More Summary

Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy

Content isn’t King, it’s the Kingdom Taking inventory of the content we’ve produced over the past 10+ years, I realized I’ve written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications. Looking to the future of our own content marketing strategy and the need for more [...]

Content Creation vs. Content Sharing [INFOGRAPHIC]

If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave--or two. Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it.

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