By this point, there is no denying that content marketing should be an essential part of every brand’s integrated digital marketing strategy. Content enables brands to create a connection with current and potential customers that can also support many other digital marketing initiatives if optimized correctly. Since we’re all on the same page about content, [...]Show More Summary
Does pondering content marketing strategy make you feel a little out of your element? Are you missing the key components that really tie a strategy together? Do you sometimes feel like stepping away from the laptop, pouring a White Russian, and zoning out to Creedence Clearwater Revival? You’re not alone. Only 30% of B2B marketers [...]Show More Summary
To remain competitive, brands have become increasingly focused on creating a higher quantity of content, while still striving to maintain quality. Unfortunately, the quantity and quality struggle is real for so many B2B and B2C marketers alike. Along with finding the right people and creating a sound content strategy, there is the matter of finding [...]Show More Summary
It's now news content marketing is now the buzz trend. More and more business of all size and shape are actively using this strategy to attract new leads and grow their client base. According to the 2014 State of Digital & Content Marketing...Show More Summary
For nearly 20 years Karen has helped create more usable digital products through the power of user experience design and content strategy. She founded Bond Art + Science in 2006, and has led content strategy and information architecture engagements for Franklin Templeton, Marriott, and Celebrity Cruises. Show More Summary
Here at Rainmaker Digital, we’re riding an iterative loop. It’s how we do business. We listen, we create, we offer, we improve, and the cycle goes on. Approaching your content strategy as an iterative loop will help you create useful, in-demand information that serves your customers and builds your business. Show More Summary
Costco's digital strategy is hurt by the fact that the retailer doesn't have all of its product content online. Here's how the company can fix that.
Capcom reveals some of its long-term content strategy for the upcoming Street Fighter sequel.
The digital agency welcomes a new global CMO, global chief talent officer, global content director and managing director in Seattle.
Of course you can’t separate style from content, but it’s worth taking a quick look at the rhetorical approach of each contender.
Inbound marketing is the new, better alternative to traditional advertising. Here's how you can make content the cornerstone of your inbound campaign. The post How to Make Content the Cornerstone of Your Inbound Marketing Strategy by @JuliaEMcCoy appeared first on Search Engine Journal.
As marketers, we try to get our hands on the most sustainable content that not only increases sales, but also gives us the competitive edge in the industry. The problem many of us face is figuring out which form of content is worth investing our time and money in that’s had the most success with […]
When a company rebrands, the ramifications are felt throughout the enterprise. Six months after the relaunch of the 3M brand, Carlos Abler, Content Marketing Strategy Leader, and Christian Plewacki, Social Media Strategist, discussed the changes they’re leading at 3M subsequent to the global giant’s rebranding.
Learn how to build a profitable content marketing program for 2016 from Prashant Puri, CEO & Co-Founder of AdLift Inc for an in depth webinar about effective strategies and key metrics that make for a successful content marketing campaign. The post Next #SEJThinkTank Webinar: Content Marketing Excellence in 2016 by @megcabrera appeared first on Search Engine Journal.
To perform well, your content needs to be good. So the first thing you need to do is stop writing and to think about your content marketing strategy. The post 4 Steps to Using Content Marketing For Businesses With Low Traffic by @Think_Traffic appeared first on Search Engine Journal.
The digital publishing landscape continues to change and evolve, and as you look for ideas to build your own content marketing strategy, the best place to gain insight may be from the established legacy publishers whose core competency is content.
Have you considered using Vine as part of your brand's social media strategy? The platform is very easy to use, and given its six second time constraint, it can be a less daunting, and more creative, way to venture into video conten...
Brands looking to develop a content marketing strategy should consider creating a marketing content hub and populating it regularly not only with blog posts or homegrown content, but with curated, user generated, co-created and various types of media your prospects find relevant and useful. Barry Feldman shares some tips in this post.
For years, Apple has been using multiple third-party CDN providers, including Akamai and Level 3 in addition to delivering content via their own CDN. In some regions, for instance China, Apple will also use a CDN that specializes in that region, like ChinaCache and ChinaNetCenter. Apple’s had a multi-CDN strategy for some time and doing […]
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