You know the feeling you get when you get a new client who needs a content strategy for a niche you know nothing about. Without knowing the details of the industry, including the competitions shortcomings, it can be a challenge to create a successful campaign. It's important to increase your knowledge and develop a strategy [...]Show More Summary
Ramping up its strategy to build a broad international content business, Britain’s Sky has acquired a 70% stake in Love Productions. The UK-based maker of Great British Bake Off was founded in 2004 by Richard McKerrow and Anna Beattie. Show More Summary
Rick Liebling is Head of Global Marketing for Unmetric, leading marketing initiatives across the brand, product and content communication strategies. Garbage in, garbage out: a pithy phrase that captures the notion that flawed or incomplete data inputs invariably lead to flawed conclusions. Show More Summary
Millennials can be a fickle bunch. Here are three strategies you need to be using to market your content to this demographic.
Strategy trading game Rise of Venice is available now in a complete "Gold Edition" on Steam, featuring the expanded content of the Beyond The Sea add-on, along with the Steamships and Sea Monsters downloadable elements. The premise of the game is...
The closing of Xbox Entertainment Studios suggests that Microsoft's expanded media strategy will see major reductions. Is this a smart move in light of strong competition from Sony and Amazon?
For fashion and beauty vlogger Bree Taylor, YouTube offers a wealth of opportunities to establish a brand online. Whether its individuals broadcasting themselves for extra cash or businesses creating original marketing content, people everywhere are drawn to the video hosting site. Show More Summary
Today’s news of the Malaysian Airliner just underscores the frightening fact that radicals, rebels and mal contents are running amuck in the void of world leadership. The “leading from behind” strategy of this president is a glaring failure. It would be nice to see our President get out in front of a crisis for once […]
We all know that content is king. The mission for brands is now to create the most effective content marketing strategy they can. The market has responded to this need and there are a variety of new resources and tools pouring in to help. LinkedIn is one of the latest players to enter the arena, […]
B2B digital marketing is hard enough – trying to develop quality content and use ingenious tools to attract a market-savvy and budget conscious audience. You may use marketing analytics and KPIs to analyze your digital and social media Return on Investment, but here are some surefire signs your digital marketing strategy is failing you – and how to fix it.
Did you know that you can share more than just links? Syndication is probably not as popular as it should be amongst bloggers, of any kind. Content syndication is perhaps one of the most undervalued marketing strategies that there is, with the potential to extend your reach much further than simple link sharing can.?
Many acknowledge the need to manage mobile content, but there is currently no consensus on how to do so. Enter the mobile content management software market, which holds a number of strategies and tactical approaches for vendors with important go-to-market decisions.
One of the best ways to build a personal brand is through increased visibility online. The most effective method to achieve this is to create compelling content that is shared on social media. LinkedIn is a prominent place to be forShow More Summary
As SEOs, we all know that keyword analysis can be a major challenge. Using existing data to build a content strategy has become increasingly difficult since Google started hiding most of the keyword information in Analytics behind “not provided.” Another challenge is the fact that Google Analytics only provides statistics on your own search referrals, […]
TweetThis was the promise, a few years back: “From the beginning, art elements and overall design featured prominently in strategy discussions and were kept at the forefront. Inventive and well-known global design firm IDEO was brought in early on to work with Gannett’s innovation team incorporating relevant research into the human-centered design that was being [...]
The obstacle in front of most large, or mature companies of any size when it comes to digital and content marketing, is the battle with status quo. From strategy to tactics and especially measurement, change is often seen as interruptive and risky vs. adaptive. But without adaptation, we can hardly evolve, can we? As Tom Fishburne [...]
Danielle Brooks works with small companies, developing online content marketing strategies to increase brand awareness and bring in new leads. With so much content on the Web, it can be difficult to gain exposure. Even if you produce the best resource on your topic, there’s no guarantee that your website will attract more visitors than usual. Show More Summary
HBO wants you watching its programs even if they have to make it free— temporarily, that is. A wide number of people feel no need to pay for a premium cable channel anymore, so HBO is doing more than ever before to lure them in; especially...Show More Summary
Keyword research is the most basic skill in the SEO’s repertoire. When you’re creating a website, shaping your eCommerce strategy, tracking your growth, or launching a content marketing campaign, you always come back to this: keywords. Show More Summary
Making adjustments to your web content strategy to suit multiple digital devices is no longer just a good idea – it’s become a necessity. With smartphones users tipped to total 1.75 billion in 2014 and tablets also rapidly increasing in profusion – the number of Android enabled devices alone is expected to surpass one billion […]