The big, recently released Star Wars mobile game is getting its first wave of new content. Netmarble is updating Star Wars: Force Arena, its head-to-head strategy battler, on iOS and Android today. This patch is the publisher’s first major attempt to bring changes to the game, and that means a shift in how seasons work, […]
This new infographic from SalesForce provides an overview of long-tail queries, and how to use them in your content strategy.
There was a time when website developers were happy to post illiterate content on a website. As long as the content was packed full of relevant keywords, it didn’t matter whether anyone wanted to read it. This strategy was called keyword stuffing and was a popular way of ‘gaming the system’. Show More Summary
Traditional business blogs are not going away, but adding newer marketing formats such as vlogs to your overall content marketing strategy will only increase your reach. The post Video Blogging Is an Easy Yet Effective Addition to Any...Show More Summary
Strategies for content marketing for healthy food brands
Many businesses do not have documented social media strategies, and a good portion of the ones that do--nearly 60 percent--are unsure about the effectiveness of theirs. In the pay-to-play world that is today's social media marketing, the shortcomings often come down to financial issues. With many of the world's top businesses spending millions of dollars...
This is a guest contribution from Nathalie Cohen-Sheffer. From do-it-yourself tutorials to adorable animal clips, videos are a big part of our life – and business owners as well as bloggers are taking notice. Here are seven reasons why...Show More Summary
Q&A sites and query reports can be a key source to help you understand what your customers are looking for in your content.
Apple could have bolstered its video content strategy significantly with an acquisition of a production company, a report claims, with discussions allegedly involving Apple CEO Tim Cook and SVP Eddy Cue said to have potentially led to a purchase of Imagine Entertainment.
Matthew Garrahan, reporting for The Financial Times: The iPhone maker has been stalking Hollywood for more than a year, alking to leading industry players while it tries to formulate a cogent video strategy. It has considered a range...Show More Summary
Apple wants original content and Eddy Cue, who heads up Apple’s media strategy, is in charge of making that happen. Watch his interview with Peter Kafka live in the YouTube video above starting tonight, Feb. 13, at 7:35 pm PT, and follow...Show More Summary
As an online publisher, you should always be looking for new opportunities to monetize your digital content. Some strategies that may have been remarkably effective in the past may not be bringing in the same kind of revenue. What we...Show More Summary
Does a new hire signal that Amazon Music is about to follow in the footsteps of its streaming competitors and produce its own exclusive music content? It's certainly a strategy that Amazon has used effectively within its video service. _______________________________________ Former EMI and Apple exec Alex Luke has joined Amazon...
The real question is whether the NYT can make itself "indispensable" to the lives of its subscribers. "The main goal isn’t simply to maximize revenue from advertising—the strategy that keeps the lights on and the content free at upstarts like the Huffington Post, BuzzFeed, and Vox. It’s to transform the Times’ digital subscriptions into the […]
It’s time to slay some Yokai. Table of contents Derrick the Executioner Onryoki Hino-enma Nue Tachibana Muneshige Great Centipede Umi-bozu Joro-Gumo Yuki-onna White Tiger Giant Toad Ogress Nioh is quite a bit more than just Dark Souls with Samurai – it’s a convincing blend of the action-packed combat Team Ninja made its name for with […]
If you're getting caught up in a content marketing race, it's time to slow down and focus on strategy.
Disney named a new executive VP of Content and Creative Strategy for Disney Channels Worldwide, announcing the promotion of Nancy Kanter to the post. Kanter has been general manager of Disney Junior Worldwide, and will also retain that role. She...
The Disney Junior exec has been named executive vice president content and creative strategy for Disney Channels Worldwide. read more
Press release from Disney|ABC Television Group, Feb. 9, 2017: In an acknowledgement of her enormous success in turning Disney Junior into a powerhouse platform for kids and families, Nancy Kanter has been promoted to the newly expanded role of Executive...
For businesses looking to gain exposure, guest posts can provide the perfect boost to their content marketing strategy.