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Trend Results : Content Strategy


Blog Post Results (1-20 of 2043)

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Frozen Synapse iOS shrinks in price, expands in content

Developer Mode 7 Games comes bearing a double shot of good news for fans of its day-glo iPad strategy hit Frozen Synapse. Not only has the game received an expansion, it's also been reduced in price. Like its PC incarnation before it, the mobile...

How to Create Buyer Personas for Your Content Marketing Strategy

Many small business owners are revamping their content marketing strategy this year. While there are lots of different ways to alter your strategy and stay safe being discussed among the Webmaster and SEO community, one of my favorites is by creating buyer personas. Show More Summary

In a Content Rut? Try These 9 Content Strategies to Get Unstuck

Are you a new business, a mid-size to large business, or any other size business with a stagnant online marketing campaign? Do you feel your online presence is not really going places yet? Let’s talk about how to get you on the road to success! read more

Winning People Over to Your Cause – Part Four: Measure Success Based on Your Volunteers and Community

Editor’s Note: This series explores ways to apply content marketing strategies to help lead a successful nonprofit volunteer program. Using the wealth of information in Kivi Leroux Miller’s book “Content Marketing for Nonprofits” as a jumping-off point, this four-part installment discusses … Continue reading ?

How to Hit the Right Tone For Your Content Strategy

In our multi-channel media world, brands and organizations increasingly rely on elaborate content strategies to coordinate their communications. One key factor in sharing a brand’s story successfully across all platforms is a consistent voice and tone. Show More Summary

'Frozen Synapse' for iPad Receives "Red" Expansion Pack, On Sale for a Dollar

Frozen Synapse [$0.99 (HD)] just got a huge update. This brilliant strategy game was already filled with content but if you want more you can buy the Red expansion pack which adds an entire single player campaign, a new multiplayer mode called Upload, a new unit with a riot shield and you can even play

David Wisnia Named President Business Operations At TVGN

David Wisnia has been appointed President of Business Operations for TVGN, a CBS Corporation and Lionsgate partnership. He will oversee TVGN’s operational strategy, including ad sales, content distribution, corporate strategy and business development, finance, and business and legal affairs. Show More Summary

Hedge Funds’ Worst Start Since 2008: Preqin

Hedge funds are coming off their worst first-quarter performance since the dark days of 2008. That’s the contention this morning from data supplier Preqin, whose all hedge-fund strategies benchmark gained a meager 1.23% for the period. It’s a shift from the last two years, when the early part of the year was strong. The same [...]

State of Native Advertising 2014 [INFOGRAPHIC]

Based on a survey of more than 2,000 respondents, Copyblogger’s 2014 State of Native Advertising Report confirms other studies: While most brands (44 percent) have a documented content strategy in place, today’s native budgets don’t exceed $100/month. Show More Summary

Real Simple and Cuyana team up in a smart twist on “content plus commerce”

Content plus commerce” is cited as a business model Holy Grail of sorts. The strategy, which typically involves an ecommerce retailer launching a glossy blog or a publisher opening up some form of online marketplace, encompasses the coveted closed loop from customer and audience development to transaction. But it’s rare that a single business can excel in both categories,...

NBN Co Is Going To War With TPG And Its Fibre Network [Updated]

Not content with the National Broadband Network’s deployment strategy, TPG made the surprising decision a while ago to go it alone against the government-owned monopoly and build its own 100Mbps fibre-to-the-basement network and offer an unlimited plan to boot. Show More Summary

Yahoo Tunes In to Content Promotion and Distribution with TV Shows

Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more than good marketing strategy. They’re also good business strategy—and marketers who haven’t evolved to include them are missing out. read more

Ran Harnevo On AOL’s Video Strategy And The Web’s “Massive Wave” Of Original Content

We're a few weeks away from the Digital Content NewFronts, where the big online companies pitch their upcoming programs to advertisers. So it seemed like a good time to sit down with Ran Harnevo, AOL's president of video, to talk about the company's plans, and about broader trends in the industry. Show More Summary

Making of the Secret Sauce: Tricks for Using the Open Web for Supply Market Intelligence

While marketing and strategy groups get budget to use big data tools and high-end premium content subscriptions, most procurement groups are decidedly a little more low budget. They might want a Bloomberg-like cockpit, but they get a web browser. Show More Summary

17 Advanced Methods for Promoting Your New Piece of Content

Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of course, great content is a big part of the equation, but the other, often overlooked area of content marketing is content promotion. This post will cover some of the more advanced techniques for promoting your […]

Agile Content Marketing: How to Attract an Audience That Builds Your Business

It’s the question I get more than any other, and it’s one of the most important questions you’ll answer in marketing your business: How do I create a content marketing strategy that actually works? That will take several thousand words to answer, and then you’ll have to create your own strategy. Show More Summary

15 Best Marketplaces to Find Skilled Freelance Writers for Your Startup

As more and more business owners turn to content marketing strategies, the demand for talented writers is rising. But finding the cream of the crop isn’t always easy. To find out where other businesses are sourcing their content writers and editors, we asked 15 entrepreneurs from the Young Entrepreneur Council (YEC) the following question. Show More Summary

4 Reasons Why Social Network Marketing is a Bad Content Strategy

Social network marketing is a poor strategy if your aim is new business, solid leads, and good traffic […] Author information Bill Belew CEO at BillBelew.com Professor, Speaker, Author, all-around old man. Fresh from teaching a 48-hour...Show More Summary

Customer Questions Holy Grail of Content Marketing

The source of content that will connect you better with your customers is right in front of you. Questions and inquiries from your customers will help you kickstart and maintain a robust content marketing strategy. Being in a space where we are about marketing to other businesses, the creation & execution of a content strategy that moves the needles isn’t easy. read more

Winning People Over to Your Cause – Part Three: Stay in the Conversation

Editor’s Note: This series explores ways to apply content marketing strategies to help lead a successful nonprofit volunteer program. Using the wealth of information in Kivi Leroux Miller’s book “Content Marketing for Nonprofits” as a jumping-off point, this four-part installment discusses … Continue reading ?

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