Kate Krumsieg joined the HSN social team in September 2013. As Senior Manager of Social Media Marketing at HSN she leads social strategy across all platforms and integration of social media content into the business’ digital and on-air properties.
“We want to go viral!” says the chief communications officer. “Can’t help you” used to be our standard answer. But by doing this, we’ve left social media in the hands of marketers and self-appointed “gurus” more concerned with Klout than user needs. Show More Summary
President Obama said Friday he is “hopeful” Russian President Vladimir Putin will recognize that militarily defending Syrian President Bashar al-Assad “is not going to be a good long-term strategy.” -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. Show More Summary
Creating relevant and seamless content strategy was the subject of our recent #SMTLive discussion with Chad Pollitt of Relevance, Drew Neisser of Renegade and Kristine Vick of SAS, and it was itself revealing of how far we have come in digital story-telling, and how far we still have to go.
PR is an essential part of companies’ promotional strategies, but traditional methods often prove underwhelming. Nowadays, marketers can pair traditional PR tactics with content marketing to gauge their effectiveness and leverage them in promotions, sales, and recruiting.
A professional website presence is essential to drawing visitors to your personal brand. With attractive content and easy to find menus your success is even more imminent. In order to retain your readers you should have a great opt-in...Show More Summary
While animated GIFs can be cheesy and distracting when improperly used, they can also be a powerful part of a visual content strategy. The post Do Animated GIFs Have a Place in Content Marketing? appeared first on AllBusiness.com.
Is your website fading into oblivion? It could be because of your poor content marketing strategy. There are countless examples of legendary marketing fails and more often than not, content is to be blamed.
Defy Media's content chief talks Go90: "We're going to create content, obviously, that adheres to the tried and true beliefs."
Summary: If you’re putting together a content curation strategy — or you’re wondering what one is — you’ll benefit from curata’s new infographic outlining the five steps to creating a plan that will help your brand increase sales, leads, and reputation. Show More Summary
Just understanding the fundamentals of design is not enough to craft beautiful websites. A marketing strategy often includes webpage design itself, which naturally falls onto content structure & hierarchy. A new site aptly named GoodUI offers free tips & tricks for building, well, good UI. Show More Summary
Facebook is all about the sharing - it’s all about creating content that organically makes your fans want to show it to others without you expressly suggesting it. Here’s some tips on how to make that happen.
Every day, there are 75 billion items of content posted or shared on Facebook, 400 million tweets sent on Twitter, 2 billion photos stamped with a heart on Instagram, and 4 billion videos watched on YouTube.
Many brands still grapple with the transition from traditional marketing to the era of social media. Denny's content strategy is unique and successful, and its offbeat social media personality is engaging and keeps it top of mind.
The best content marketing strategies are informed by data and one of the most consistent B2B marketing research reports chock full of data comes from Content Marketing Institute and MarketingProfs. Today the 6th edition of the B2B Content Marketing – 2016 Benchmarks, Budgets and Trends – North America report was published revealing a canyon of difference between [...]Show More Summary
Recommendations can be a key component in your site’s native advertising strategy. By thinking creatively about where, and in what format, your recommendations are published on your site, you can go a long way towards improving reader experience.
Effective content creation requires more than setting goals, implementing a strategy and creating your assets. For content to really be great, your audience needs to see it. One of the most effective content promotion mechanisms is the use of social media. MarketingProfs and Content Marketing Institute recently found that LinkedIn is the most effective social [...]Show More Summary
In an effort to entice younger users, the media company recently unveiled a new content streaming app. Here are three ways the company's strategy could also work for you.
Daniella Nabuco is the Senior Manager of Social and Digital Marketing at Materne North America, GoGo squeeZ. She oversees digital strategy, content creation, and social media community management for the popular healthy kids snack brand with a focus on engaging consumers in the social and digital realms.
Axel Springer SE confirmed it is purchasing a majority stake in Business Insider Inc., a leading business and financial news site. Springer said the acquisition is at the core of its strategy to increase digital journalistic content...