Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for.
Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked. The post The Complete Guide to Twitter for Your Content Strategy by @hirendream appeared first on Search Engine Journal.
In her book Global Content Marketing, Pam Didner highlights a variety of insights surrounding content strategy and what the future has in store for global content marketing. The post #SEJBookClub: Lessons in Global Content Marketing from Pam Didner by @thebigdebowski appeared first on Search Engine Journal.
Editor’s note: The original version of this post was published on November 28, 2012. We’re republishing it today to remind you how to protect your digital marketing efforts as social media sites continue to encourage you to publish original content on their platforms — platforms you don’t own. Show More Summary
A successful traffic generation strategy for your website is done with a combination of great optimization, content, and a solid social media marketing strategy. The new rules of SEO don’t need to be a hindrance to attracting more visitors...Show More Summary
How will marketers ever know if the content they are publishing attracts their target audience or surprisingly working better for another generation? Is your digital marketing strategy closing the generational content gap?
The team at Amplitude Studios is continue to expand its legend with even more post-release content for its acclaimed 4X strategy game, Endless Legend. Today, the studio has revealed more details on the latest expansion, called 'Shadows.'...Show More Summary
Discover seven of the best tools for your content marketing to enrich, develop, and smarten your overall content and online marketing strategy. The post 7 of the Best Tools to Aid Your Content Marketing by @JuliaEMcCoy appeared first on Search Engine Journal.
It’s never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous potential exposure offered by Twitter, and the amount of time prospective customers spend on social media every week, if you’re not advertising on social, you’re seriously missing out.
This two-part series focuses on the factors you must consider in order to create a successful content marketing program. Part I of this article series focused on strategy, expectations, funding and resources. This article will focus on promotion, and target audience. Show More Summary
If you’re about to start a content marketing strategy for your business and you’re wondering how to keep showing up consistently, or you’re already struggling with sporadic publishing habits, this episode of Hit Publish is for you. If people tell you that creating content regularly is easy, they’re telling fibs. Show More Summary
How To Do Content Strategy from Kristina Halvorson
According to AppSpy’s review of Warhammer 40,000: Deathwatch – Tyranid Invasion, this turn-based strategy game has lots of content to back up its meaty name. The post Warhammer 40,000: Deathwatch – Tyranid Invasion Review – Long Title,...Show More Summary
For many sports fans, Bleacher Report is a frequent digital destination. The platform publishes team-specific content and real-time event coverage to over 44 million unique monthly users both online and on mobile.
Longtime former Nickelodeon exec Paula Kaplan has been named Head of Talent and Live Content at AwesomenessTV. In the newly created position, Kaplan will lead the company’s talent initiatives and casting strategies in film and series...Show More Summary
Sponsored content: Nervous markets are a reminder for us to check our investment strategy. If there was a fall like 2008, or even the smaller fall in China last month, how much would you lose and can you afford to take that big a loss?...Show More Summary
There seem to be two camps concerning guest blogging in the content strategy world: The first camp says guest blogging is a waste of time. The second says it will skyrocket your business and help you tremendously. As you can probably imagine, I am in the second camp. Show More Summary
Netflix's earnings announcement revealed that its original shows, from Daredevil to Orange is the New Black, are big business "We anticipate that as our global content spend approaches $5 billion in 2016... we will devote more investment to originals both in absolute dollars and percentage terms. Show More Summary
Now that you've decided to start and launch your own podcast, it is time to start thinking about the long road to growing your audience. Podcasting is indeed a long-term content marketing play. Results are not immediate. This episode...Show More Summary
Content marketing is one of the most useful online marketing methods of the modern era, yet it is subject to more myths and misconceptions than the average marketing strategy. The post 7 Content Marketing Misconceptions CMOs Are Tired of Hearing appeared first on AllBusiness.com.