Most people would acknowledge that the contents of your site will play a major role in determining your SEO strategy. Few marketers or SEOs would argue the strategy for a large news-oriented publishing site versus a large e-commerceShow More Summary
Change Is Good: A Social Media Strategy February 27, 2015 It is tempting to share content on everything. Instead become a thought leader in a few chosen topics. I personally only share content on social media, email marketing and Channel Marketing.
3 Strategies to Succeed at Social Content Marketing February 27, 2015 It is certainly no secret that on Facebook and other social channels, the more viral a nonprofit’s content, the more likely it is to be seen by a wider audience of potential supporters. This is why most organizations focus so much time creating content that will drive people to interact with it,...
The process of selling content strategy to management begins when the content strategist has a conversation with a key decision maker. This week, author Hilary Marsh shares with us a strategy for making that conversation simple and successful. The post How to Sell Content Strategy to Management appeared first on UX Booth.
Regardless if you are selling a product or service, having a proper content marketing strategy plan in place is a necessity to succeed in the world of e-Commerce. Not only does creating valuable content help shape your brands image but plays a big part in converting potential customers into actual customers. Show More Summary
The most effective opt-in strategy I've ever used on my blog was the content upgrade strategy. It out-performs every other list building strategy out there. In this installment of our series, we'll discuss what the content upgrade strategy...Show More Summary
Two heads are better than one. It’s a cliché and common phrase, a statement as to the efficiency of working with another to come up with great ideas. It doesn’t just apply to brainstorming, either. A good partnership, one where you can rely on the other, and where you both bring out the best in one...
That means you have to work harder smarter to maximize the impact of your Facebook marketing strategy. These tips help you make the most of paid and organic strategies. 1. Schedule Updates Check your page insights and track all engagement levels. Show More Summary
B2B Marketing Tips for Content Management with a Small Marketing Team February 24, 2015 ?Every company deserves to have a strong content marketing strategy. If you have a small marketing team, take our advice on how to excel in your content management department. Show More Summary
Is how-to content part of your small business’s content marketing strategy? If you aren’t creating content that shows customers how to do something, you’re missing out on a big opportunity to provide customer service in a format that customers increasingly want. Suppose you own a company that sells kits to remove the “haze” that develops...
4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy February 23, 2015 When most firms begin creating a new B2B content marketing strategy, they focus on written content. The details of their strategy revolve around...Show More Summary
Nick is the founder and CEO of Delmondo. He works with brands and startups improving their digital marketing and social media strategy, focusing on branded content. The recent proliferation in new channels (Pinterest, Instagram, YouTube,...Show More Summary
Author Eddy Badrina is a co-founder of BuzzShift.com, a digital strategy firm for mid-sized and large brands, and CherryPick, a content curation application for brands and bloggers. He is also an adjunct instructor at the UniversityShow More Summary
In this VIP Office Hours, we’re going to take a look at some of the trends in native content marketing going on out there and how we can apply it internally to our own blogs. And it is all geared toward more effective MONETIZATION. This...Show More Summary
Forming a Keyword Research Strategy for Content Marketing February 20, 2015 Content marketing can only be effective if the right keywords are chosen for your website or blog. In this post, we will discuss how to implement a keyword research strategy with content marketing in mind. This way, you can choose the different keywords types and create content for each.
Top 5 Content Marketing Blogs February 20, 2015 The strategy of following other prestigious blogs is a good beginning point for most marketers starting with content marketing. This will help you keep up with the latest trends and useful tips. In this post, I am listing down my top five blogs that I feel you should follow and why.
Blending data, content, and context for individual business analytics allows enterprise IT to fully align decisions with corporate strategy.
Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience. We’ve already tipped our hand by publishing two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road Ahead. Show More Summary
I love finding ways to generate traffic to my blog and have networked with other bloggers, asking them their best traffic strategy. I’ve heard everything from writing the best content, blog commenting, etc. However, the next one is very creative. […]
Content repackaging is the number one content strategy that not enough people are using. I know this, because I have too many fellow bloggers, marketers and website owners who have never even tried it. Instead, they constantly beat their heads against the wall as they try to come up with fresh content constantly. Show More Summary