As primary season reaches a fever pitch, campaigns want to get the best bang for their advertising buck. Digital ad company Conversant took a look at online video completion rates (VCR) along party lines, and delved even further into each candidate. Show More Summary
The sales funnel. It all seems so smooth and simple, doesn’t it? Lots of prospects come in through the top, only to move in various, predictable stages like “Awareness” and “Discovery” only to come out the bottom as loyal, committed customers. Except the reality of today’s sales and customer experience process is anything like that. […]
You cash-out your hard-earned money in perfecting your website, getting the word out, and bringing in as many footfalls on your landing page as possible. Positive signs begin to surface, with increasing number of coveted clicks landing on the “Sign me up!” button. Show More Summary
Beyoncé LEMONADE [Columbia; 2016] Rating: 5/5 “You know you that bitch when you cause all this conversation.” I t was purple lights in the skyline on a cloudy night. Wasn’t something wrong? A ringing emptiness: The sort of massive affect that social media compounds and condenses. Show More Summary
Conversion rate optimisation is a hot topic these days. Google Trends identifies it as an official “breakout” term meaning searches for that phrase are up over 5,000% over the...
This piece originally appeared on the Conversation. The 1986 Chernobyl and 2011 Fukushima nuclear power plant accidents both share the notorious distinction of attaining the highest accident rating on the International Atomic Energy Agency, or IAEA, scale of nuclear accidents. Show More Summary
British English or American English: Localisation Checklist Use this localisation checklist to help you expand your reach, outside of your territory and possibly on the other side of the planet. You want your new clients to feel comfortable on your site. The chances are you can’t afford to localise...
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An effective call to action can significantly increase the effectiveness of your digital marketing efforts. You want proof? In this post, Barry Feldman outlines the facts, stats and best performing words to use in your CTAs.
This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs. Due to its potential to generate large amounts of traffic, but result in low conversion rates, bare-bones Attraction content is kind...Show More Summary
– by New Deal democrat The new parsimony I came across the below graph showing that relationship of average household net worth with average debt vs. the personal savings rate from the NY Fed last week (h/t The Conversable Economist): The important point was that the relationship has changed since the Great Recession. Even though […]
Inter Milan’s Mauro Icardi currently has the highest shot conversion rate in European football. The Argentine, who has been with Inter Milan since 2013, is outdoing the likes of Lionel Messi, Cristiano Ronaldo and Zlatan Ibrahimovic, in terms of their shots to goals ratio. Despite scoring just 15 goals in 29 league games this season, […]
Anyone who’s worked in digital marketing knows that conversions are the lifeblood of any online marketing campaign. You run a marketing campaign to get people to do something—sign up for your services, buy your product, fill out a lead gen form, give you their email, etc. Essentially, you market in the hopes that people will […]
In this series of blog posts, I’ve enjoyed shedding some light onto how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. This piece focuses on what kinds of data and metrics we track around engagement. Show More Summary
Hayman Capital founder Kyle Bass sat down recently for a conversation with Maria Bartiromo and Gary Kaminsky on Wall Street Week. He covered a variety of topics such as NIRP, income inequality, and the U.S. presidential race. As ourShow More Summary
Brick and mortar retail stores face the daunting challenge of getting their retail associates to convert customers who are lookers into ones who are buyers. Fortunately, the brick and mortar retailer has one significant advantage, the customers are actually standing in front of her or his employees and not just remotely connected via the Internet.
In a conversation with a keen market observer today, I noted his comment "the interest rate environment has the greatest disparity between Fed policy and economic reality that I have seen." That and two dollars will get you a coffee....Show More Summary
Northern lights, darkness, meatballs and suicide rates are just some of the suggested topics of conversation for a new hotline backed by the Swedish Tourist Association. Launched this week, call +46 771 SWEDEN from anywhere in the world and you’ll be connected to a random Swede. Show More Summary
Fiber-optic networking equipment vendor Ciena (CIEN) got a couple of thumbs up today, following meetings by analysts with executives from the company. Nomura’s Jeffrey Kvaal reiterated a Buy rating, and a $24 price target, writing that...Show More Summary
As an online marketer, I love to test ways to improve conversion rate and ROI for my customers. Good online marketers combine statistical analysis, psychology, and creative writing to tweak user experiences to maximize performance. It's...Show More Summary