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Steam currency conversion error made a gun $3.5M

Earlier today there was a currency conversion error on Steam that resulted in a Counter-Strike gun costing $3,549,383.07. As spotted by Reddit, what happened was the exchange rate between the US dollar and the Indonesian Rupiah was mistakenly set at 1:1. Show More Summary

Radio Disney Music Awards on Twitter: Why YouTuber Jacob Whitesides Drove the Conversation

The Radio Disney Music Awards aired last Sunday, and while the linear ratings were sharply down compared to last year, it still managed to drive 179,000 tweets, good for 10th on Nielsen Social’s Twitter TV ratings chart for the weekShow More Summary

Steam exchange rate mix-up closes down community market

The Steam community market was buggered up big time today after a mix-up with currency conversion had items selling from practically nothing, to millions of dollars. PC Gamer picked up on the news after a thread on Reddit appeared with screenshots depicting just how silly things were getting over there. The currency exchange rate data […]

Steam currency exchange rate mix-up closes down community market

The Steam community market was buggered up big time today after a mix-up with currency conversion had items selling from practically nothing, to millions of dollars. PC Gamer picked up on the news after a thread on Reddit appeared with screenshots depicting just how silly things were getting over there. The currency exchange rate data […]

By Watching How Customers Shop in the Store, Crate & Barrel Lifts Web Sales 44%

Crate & Barrel found a way to increase its Web sales conversion rate by 44 percent—and it wasn't through the meticulous, oft-employed procedure that e-retail wonks call multivariate testing. Instead, the home-decor retailer recently observed shopping habits in stores and applied those findings to its e-commerce site. Show More Summary

Film Review: Misery Loves Comedy (Dir. Kevin Pollak)

Misery Loves Comedy Dir. Kevin Pollak [Heretic Films; 2015] by 80s Tom Hanks Rating: Applying the lax, conversational pace of his chat show to a tidy 95-minute survey on stand-up, with comics by the score, is an admirable feat on Kevin Pollak’s part. Show More Summary

5 Marketing Tips to Help You Boost Your Conversion Rate

According to Kissmetrics, a second delay in your page response time can result to a whopping 7 percent reduction in your conversion. The figure is quite disturbing, isn’t it? Who would have thought that something as seemingly minute as one second can have that much of an impact to your website’s conversion? [...]

There's scientific consensus on guns -- and the NRA won't like it

After the Sandy Hook tragedy, reporters often called me to ask for information on firearms. They wanted to know whether strong gun laws reduced homicide rates (I said they did); and, conversely, whether permissive gun laws lowered crime rates overall (I said they did not). I discovered that in...

Continuing Education... Scott Sumner on Interest Rates, by Amy Willis

EconLog's Scott Sumner argues in this week's episode that too many people reason (incorrectly) from a price change, causing confusion about the factors behind today's continuing low interest rates. The conversation also touches on the...Show More Summary

On Flat Taxes, Tax Relief, and Evidence

Flat tax chatter: Just small talk or a deeper conversation? The Hill examines GOP presidential hopefuls Rand Paul and Ted Cruz and their ideas for an across-the-board tax rate. A flat tax will disproportionately benefit higher earners, and even some in the GOP say that makes it a non-starter. Show More Summary

Brands increase ROI by 223 percent using this one tactic

Guest: Fact - It's challenging being a marketer in a world with so much chaos. So what's the one silver bullet marketers are using to improve their performance? The answer is conversion rate optimization tools (CRO).

14 ways to dramatically improve your Facebook ad campaign

Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you're not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into...Show More Summary

Non-Obvious: Connecting Data to Action in a Data-Crazy World

We live in a world filled with data: sales numbers, conversion rates, social media Likes, Tweets, etc. This is the world of big data where information is readily available with a mouse click or tap on the smartphone. More and more books are being printed that help business owners capture and record this increasing amount...

A Foodie’s Guide to Marketo’s Marketing Nation Summit

The Marketing Nation is taking over downtown San Francisco! Next week, Marketo’s annual conference will be in full swing. As the masses of CMOs, marketing managers, conversion rate optimizers, and growth hackers are soon to descend upon Moscone West, we … Read More

Conversion Optimization: Getting web traffic to do your bidding (webinar)

VB Webinar: Learn about the best Conversion Rate Optimization (CRO) strategies and tools that result in quantifiable, demonstrable change -- and turn more traffic, visits, and page-views into customers and subscribers.

Panda achieves greater video quality using motion compensation for frame rate conversion

Today’s guest post comes from Ed Byrne, Director at Panda – a cloud-based video transcoding platform. To learn more about how Panda uses Google Cloud Platform, watch their case study video. Panda makes it easy for video producers to encode their video in multiple formats for different mobile device screen sizes. Show More Summary

Elements Of A Winning Checkout Experience

Your visitor’s checkout process is as important as your website’s landing page. When configured correctly, you will be able to overcome cart abandonment issues, and increase conversion rates. A perfect checkout experience requires a lot of tweaking, but it’s all about removing distractions and making the ordering process as easy [...]

Deadpool smashes Mario Lopez's baby face to confirm R rating

Don't worry everyone, the Deadpool PG-13 scare was just an April Fools' Day prank Actor Ryan Reynolds sat down with Mario Lopez to talk about his upcoming film, Deadpool, on Wednesday. The staged conversation about the Marvel movie eventually...Show More Summary

Using Cross-sells and Upsells to Increase Revenue (Infographic)

Many marketers and growth hackers often focus on optimizing top of the funnel. They test every variable imaginable, always chasing higher homepage conversion rates. Yet many of them (especially the growth people) miss out on optimizing further down the funnel. Getting people to purchase is tough, and it deserves the attention it gets. But further […]

How to Write Product Descriptions That Will Boost Conversions

If you do any reading in the digital marketing space, you’ll find a ton of articles on landing pages, conversion rate optimization, email techniques, etc., etc. These are great resources, and I think you should keep reading them. But there’s a gaping hole in the marketing literature and blogs. I see very little being published […]

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