EXCLUSIVE: Conversion rate optimization (CRO), when done properly, is a little like printing money. Instead of spending thousands of dollars doubling the traffic to your website, you can spend very little (in comparison) doubling conversions from your existing visitors. And it works. In fact, when I asked over 3,000 CRO tool users what their average return […]
FS1’s cancellation of America’s Pregame on Tuesday didn’t surprise too many people that have looked at the show’s ratings lately. And considering the addition of ex-ESPNer Jamie Horowitz as Fox Sports programming czar, this next statement...Show More Summary
Batman V Superman: Dawn Of Justice is still six months away from hitting theaters, which is an eternity for fans, haters, and Zack Snyders to build up the conversation. Whether it’s another leaked trailer, further declarations that Ben...Show More Summary
Extra points are down and two-point conversions are up through two weeks of the 2015 season. Kickers in the NFL are making the new, longer extra points, at a rate of 94.1 percent. That’s by far the lowest success rate in decades: The last time the league-wide success rate was below 95 percent was in…
In this series of articles, I’d love to shed some light on how The Next Web approaches marketing through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media and more. This time around, we’re focusing...Show More Summary
Conversion optimization is hard. And 7 out of 8 A/B tests don’t increase conversions at all. Most people use what I call the Spaghetti Method: they look at their site and randomly decide what to test based on their opinion. They … Read More
Do you want the Federal Reserve to raise rates? According to Neil Dutta at Renaissance Macro, it takes one chart: the unemployment rate. Done. SEE ALSO: The bond market is ready Join the conversation about this story » NOW WATCH: A behavioral economist explains how your calendar is messing up your priorities
John and Craig discuss the PG-13 rating, its effects and what screenwriters have to keep in mind when dealing with it. Then it’s a conversation about healthy and unhealthy relationships between writers and their representatives.
Extra points are still easy for NFL kickers. But they’re no longer automatic. In Week One, NFL kickers went a combined 71-for-75 on the new, longer extra points, a conversion rate of 94.7 percent. That’s still very high, but it’s not automatic the way extra points used to be. Only eight extra points were missed…
This infographic will give you 14 data-driven techniques to boost the conversion rates of your landing pages.
Carefully crafted copy can be the key to many things, from product descriptions that are subject to seriously healthy conversion rates, through to websites that engage the reader and lead them seamlessly over onto a contact form or online purchase. Show More Summary
Read on to find out how one marketer was able to increase the conversion rate of Fiverr’s landing pages by 457% in just ten months. The post How Fiverr Conquered Conversion with 400 A/B Tests and Counting by @@bradtiller appeared first on Search Engine Journal.
Here's how Google AdWord's new ad extension, structured snippets, can optimize your advertising campaign by driving traffic, boosting CTR, and increasing conversion rates.
To help its people scale the number of customer visits and improve conversion rates, Indian crushed sand manufacturer Robo Silicon deconstructed its entire sales process and rebuilt it in the Oracle Sales Cloud. Boosting sales rep productivity depended on gaining automation and mobility.
The August job report is in and the US unemployment rate is at a seven-year low. Produced by Devan Joseph Follow BI Video: On Facebook Join the conversation about this story »
Web forms can be used to help you collect orders, leads, subscribers, inquiries and feedback so it's important to optimize their conversion rates. Often taken for granted, they are one of the essential elements of your lead generation and marketing efforts. Show More Summary
Are your landing page optimization efforts actually killing your conversion rates? If you’re stuck in low single digits and celebrating every.5% increase as a big win, I’m inclined to say yes. But what if I told you that you could increase your conversion rates … without doing landing page optimization?
Following Trump's high ratings, Scott Walker thinks a wall between the U.S. and Canada could be a good idea. Produced by Adam Banicki Follow Insider: On Facebook Join the conversation about this story »
LOS ANGELES — "I don't understand award shows," Kanye West admitted Sunday at the MTV Video Music Awards. But awards shows sure do understand him West tends to bring ratings and ignite conversations all over social media — so much so...Show More Summary
Why do customers buy your product and not your competitor’s? Well-known consultant and author Jack Trout once said: “Marketing isn’t a battle of products, it’s a battle of perceptions”. This is probably my favorite quote because it truly explains the essence of marketing (and conversion optimization): what matters to customers isn’t your pricing or features, […]