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Scott Walker thinks a wall between the U.S. and Canada could be a good idea

Following Trump's high ratings, Scott Walker thinks a wall between the U.S. and Canada could be a good idea. Produced by Adam Banicki Follow Insider: On Facebook Join the conversation about this story »

Imma let you finish — but the VMAs were the most-tweeted awards show of all time

LOS ANGELES — "I don't understand award shows," Kanye West admitted Sunday at the MTV Video Music Awards. But awards shows sure do understand him West tends to bring ratings and ignite conversations all over social media — so much so...Show More Summary

How to Utilize The Psychology of Persuasion to Increase Conversion Rates

Why do customers buy your product and not your competitor’s? Well-known consultant and author Jack Trout once said: “Marketing isn’t a battle of products, it’s a battle of perceptions”. This is probably my favorite quote because it truly explains the essence of marketing (and conversion optimization): what matters to customers isn’t your pricing or features, […]

Getting Personal: It’s the Thing That Drives Engagement and Conversions

Want to really get close to that customer? Make it personal. According to June, 2015 polling from the CMO Council, higher response and engagement rates are the No. 1 reason to use personalized content. Notably, it was the only benefit cited by more than half of senior marketers worldwide who responded to CMO’s survey. “But […]

Tesla's newest car is so good it broke Consumer Reports' rating system

It’s official: The Tesla Model S P85D is the best car ever. Read more: http://www.techinsider.io/tesla-model-s-p85d-review-broke-consumer-reports-rating-system-2015-8#ixzz3k1gdUe9K Join the conversation about this story » NOW WATCH: This is the 'Fallout 4' video fans have been waiting months to see

Why the Confirm Password Field Must Die

Sign up forms are the trickiest web pages to design. Including and excluding certain form elements affects the conversion rate. The designer’s job is to figure out which elements they should include or exclude.

Content Delivery Network Benefits Other Than Site Speed

The loading time of a website can determine its success or failure. According to an infographic at KISSmetrics, a second delay in loading time decreases conversion rate by 7%. You can argue about a small detail affect the impact of your website. Show More Summary

10 Reasons Your Latest CRO Campaign Failed (And What to Do About It)

A news article pops up in your Feedly account proclaiming that conversion rate optimization (CRO) is the “be all, end all” for online business success these days. Excited, you pop over to Google Analytics’ Content Experiments tool and launch your first A/B test, confident that the changes you’ve made are going to result in major […]

More U.S. companies moving away from traditional performance reviews

At GE, frequent conversations and technology being used to test idea of no ratings.

Learn How to Spend Your Marketing Budget Wisely Using SEO

Because search rankings generate more website traffic, which naturally leads to greater conversion rates, SEO should complement traditional print, radio and TV ads.

Beyond the Click: What’s Truly Driving Your Conversion Rate?

You could have the most sale-clinching copy in the world, the most beautiful design, and the most well-thought-out sales funnel, and your conversion rate could still remain stagnant. Have you ever looked at your analytics and thought “what can we do better?” If you’re the kind of marketer who’s always looking to improve, let’s take […]

Will Growth of Mobile, Big Data Maximize Your ROI?

No business can afford to ignore the huge conversion rates generated by the growth of mobile ads. This is the sweet spot your small business needs to invest in to maximize profitability. The post Will Growth of Mobile, Big Data Maximize Your ROI? appeared first on AllBusiness.com.

Twitter Loses to Facebook in Republican Debate, Says SunTrust

SunTrust Robinson Humphrey’s Robert Peck this morning reiterates a Neutral rating on shares of Twitter (TWTR), writing that the company was not all that it could be in the conversation surrounding last night’s Republican presidential debate, which was broadcast on Fox News. Instead, Peck thinks Facebook (FB) stole the show. Wrote Peck, Last night, the [...]

3 Simple Steps to Determining Your Website’s Conversion Rates

3 Simple Steps to Determining Your Website’s Conversion Rates written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing The idea of conversion rate is nothing new, but I’m always surprised by how many small businesses with a web presence are ignoring this key metric in their business. Show More Summary

3 Things You Can Do Today to Increase Mobile Conversions By Tomorrow by @bryantgarvin

Do your mobile conversion rates suck? Do these 3 things today to start improving mobile conversions by tomorrow! The post 3 Things You Can Do Today to Increase Mobile Conversions By Tomorrow by @bryantgarvin appeared first on Search Engine Journal.

Sirius XM’s Strong Q2 Subscriber Growth Indicates That More Is Coming

Sirius XM's recently reported Q2 2015 results were exactly in line with the consensus estimates, as it reported a strong increase in subscriber additions driven by a notable improvement in conversion and the retention rate. The company...Show More Summary

Geo-Targeting Can Skyrocket Your Conversion Rates!

Geo-Targeting Can Skyrocket Your Conversion Rates! written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing As the internet continues to grow at an exponential rate, the average web user is overloaded with a vast amount of information. Show More Summary

The Bull Case For Solar

My partner Albert blogged about solar yesterday and posted this chart: I’d like to add another chart to this conversation, mortgage rates over the past thirty years: The bear case for solar has been that the payback times are too long. But with cost declines (Albert’s chart) and carrying cost declines (my chart), solar makes […]

Tackle Marketing Automation to Drive Conversions

According to Aberdeen Group’s research study, “companies using marketing automation receive 53 percent higher conversion rates than non-users and an annualized revenue growth rate 3.1 percent higher than non-users.” Businesses notice the value of this technology and are taking advantage of its benefits to deploy successful campaigns. Show More Summary

24 Hours in Advertising: Friday, July 24

Converse unveils an updated Chuck Taylor, Sharknado ratings sink and AOL offers an option to skip video ads. New on Adweek: Converse unveils the Chuck Taylor II Here's why the sneaker company updated an icon, and here's how they'll market it. Show More Summary

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